Posts tagged with "Business Growth"

Triumph TE-1 via Ben Lewis by 360 Magazine

Project Triumph TE-1

Final prototype Triumph TE-1 project testing results revealed

  • Official completion of the TE-1 electric development project announced with the release of the final prototype test results exceeding project objectives
  • WAE battery technology has enabled performance targets to be exceeded together with charging targets: 161km/100mile range, 130kW (177PS/175bhp) peak power 3.6 seconds 0-60 mph (6.2 seconds 1-100 mph), 220 kg with class leading power-to-weight ratio
  • 20 minutes charge time (0-80%)

Today marks the official completion of the TE-1 electric development project, with the release of the final prototype test results that exceed the project objectives and demonstrate the incredible success of this unique collaboration.

The TE-1 significantly exceeds the real-world range of the equivalent electric motorcycles available today with a category-leading 161km / 100mile range, based on live testing and official projections. 130 kW (177PS / 175bhp) peak power delivers an incredible standard of acceleration, achieving 3.6 seconds 0-60mph, and an outstanding 6.2 seconds 0-100mph combined with a game-changing 20-minute charge time (0-80%), faster than today’s equivalent electric motorcycles. At 220kg, the bike is up to 25% lighter than comparable electric motorcycles supporting a class-leading power-to-weight ratio. 

The unique collaboration between Triumph Motorcycles, Williams Advanced Engineering, Integral Powertrain Ltd, and WMG, University of Warwick, funded by the Office for Zero Emission Vehicles through Innovate UK, was set up to create ground-breaking developments in specialist electric motorcycle engineering and innovative integrated technology design. The extensive live testing programme, which involved numerous assessments of the bike’s performance on the rolling road, as well as on track, provided vital direction into the final set-up and calibration of the TE-1 prototype demonstrator, which has now delivered on all of its targets and objectives.

With phase 4 officially completed, the live testing phase of the Triumph TE-1 project has seen the prototype demonstrator exceed expectations and achieve some incredible outcomes, delivering on all project objectives of accelerating electric motorcycle development and innovation, setting new standards for the sector overall, including final battery and range performance. The expertise and capabilities developed throughout the project now pave the way for the exciting electric future to come from Triumph Motorcycles.  

Category-leading 161km / 100mile range

Exceeding the real-world range of the equivalent electric motorcycles available today, the Triumph TE-1 prototype has achieved all project targets with regards to the energy capacity of the Williams TE-1 project developed battery, with an incredible 161km / 100mile range, based on official testing and projections.

Regenerative braking has been successfully implemented for TE-1, with scope for further optimisation, as well as greater efficiencies in the motor generator unit and transmission, which could improve the range further for the future of Triumph electric motorcycles. 

Game-changing 20-minute charge time

Advances in battery and charging technologies that have been developed as part of the Triumph TE-1 project, in collaboration with Williams Advanced Engineering (WAE), have resulted in a game-changing 20-minute charge time (0-80%), successfully delivering against the ambitious targets laid out by Innovate UK, the government’s research and innovation agency that supports business led R&D funding and UK business growth. 

“WAE are delighted to have been involved in this exciting programme to deliver the TE-1 prototype. Since its conception in 2018, all the partners have worked with collaboration, innovation and passion to bring the boundary breaking prototype to life. It is pleasing to hear positive rider comments which confirms that the dynamics of the bike are aligned with Triumph’s DNA. This has been underpinned by the class-leading Battery and Control System that WAE has produced within a lightweight and integrated package. This core WAE technology has allowed us to exceed performance and charging targets for the battery which we look forward to seeing in future powertrains.” Dyrr Ardash, Head of Strategic Partnerships, Williams Advanced Engineering.

“We are incredibly proud to be able to share such positive outcomes from the completion of Project Triumph TE‑1, where the prototype demonstrator has exceeded many of our initial targets and expectations. Everyone on the team is thrilled with the results we have achieved with our partners, and how the outcomes of the project will feed into the electric future to come from Triumph.” Nick Bloor, CEO, Triumph Motorcycles.

For more information:

Project TE-1 collaboration – Triumph Motorcycles, industry experts, academic leaders and UK Government 

Project Triumph TE-1 is a ground-breaking two-year collaboration between Triumph Motorcycles and the UK’s electrification experts, followed by a six-month Triumph led development period of testing, focused on developing technical innovation and advanced electric motorcycle capabilities. Each of the partners focussed on creating innovations in their own areas

  • Triumph Motorcycles led the collaboration stages of the project, providing advanced motorcycle chassis design and engineering expertise, manufacturing excellence, and pioneering functional safety systems, as well as defining electric drivetrain power delivery control software and characterisation. Triumph will continue with further calibration, handling and tuning work of the demonstrator vehicle.
  • Williams Advanced Engineering provided industry-leading lightweight battery design and integration capability and used its test and development facilities to deliver an innovative battery management system combined with vehicle control unit.
  • Integral Powertrain Ltd.’s e-Drive division led the development of a scalable power-dense electric motor and a silicon carbide inverter, integrating both into a single, compact 15kg assembly.
  • WMG, University of Warwick provided electrification expertise, and the critical vision to drive innovation from R&D to commercial impact, through modelling and simulation based on future market needs.
  • The Office for Zero Emission Vehicles (OZEV) is a team working across government to support the transition to zero emission vehicles, as well as funding to support charge point infrastructure across the UK. This will contribute to economic growth and will help reduce greenhouse gas emissions and air pollution on UK roads. OZEV is part of the Department for Transport and the Department for Business, Energy and Industrial Strategy.
  • Innovate UK is the government’s research and innovation agency that supports business led R&D funding and UK business growth.

ABOUT WILLIAMS ADVANCED ENGINEERING (“WAE”) 

WAE is a world-leading technology and engineering services business delivering pioneering innovation to improve performance, efficiency and sustainability to a global customer base. Combining cutting-edge technological advances and the industry’s best engineers with precision and speed to market derived from the ultra-competitive environment of motorsport, WAE’s capabilities cover a wide range of disciplines.

The company provides ground-breaking innovation covering advanced battery and electrification technologies and product development; aided by advanced simulation, testing, rapid prototyping and volume manufacturing. Working in close collaboration with our customers, WAE remains committed to meeting the continued sustainability challenges of the 21st Century.  

WAE can trace its foundations back to 2010 when Williams Grand Prix Engineering Limited began diversifying its operations; a division which later became WAE. In December 2019, Williams Grand Prix Engineering (which is owned by private investment firm Dorilton Capital) sold a majority equity stake in WAE to EMK Capital.  

WAE has grown from an embryonic business in 2010 to a company which employs approximately 400 people engaged in leading-edge and transformative technologies for a growing list of Tier 1 clients.

Following the acquisition by Fortescue Metals Group, anticipated for completion in March 2022, WAE will continue to service its existing customers and commercialise new technology opportunities, in addition to playing a key role in supporting Fortescue’s decarbonisation strategy. See more HERE.

WAE was honoured with the Queen’s Award for Enterprise in Innovation 2018.

For more information see www.wae.com and follow on Twitter LinkedIn and Instagram

Computer Illustration by Heather Skovlund for 360 Magazine

Media’s New Currency

What Marketers Need to Know About Media’s New Currency

Source Digital, a leader in providing innovative video advertising, is helping marketers to stop wasting money

It’s estimated that digital advertising grew 12% over the last year, as many people were at home more during the pandemic. With billions being spent on trying to reach people as they watch videos, it only makes sense that marketers turn to new technology to advance key messaging to targeted consumers. Source Digital is leading the way in helping them maximize their revenue with media’s new currency: SAMs or Source Activated Moments. The innovative platform is helping companies stop wasting money and get more out of their video advertising efforts.

“Many marketers are frustrated because they are spending more and more on digital advertising but are not seeing the results they want,” explains Hank Frecon, the chief executive officer of Source Digital. “This is where we come in. We have helped many of these companies gain more control of their digital marketing efforts to get a result that justifies their expenditure. We are here to help to grow their business, and at the same time give consumers what they are looking for in a seamless way.”

Many advertising campaigns are being switched to Source Digital’s patented platform. The new platform gives businesses what they have needed all along, which is a way to offer their products or services to customers that have indicated interest, during videos. Here are five things to know about this new way to reach consumers through digital advertising with SAMs:

  1. New media currency (SAMs) focuses on not disrupting the viewer. People love to watch videos, but they have been turned off by the ads that interrupt what they are watching. Having a platform that will seamlessly allow you to watch a video without ad interruption but still allow the marketer to promote something without stopping their video makes a world of difference.
  2. Many businesses turning to the new media currency are able to greatly increase their revenue, because Source Digital is offering them an entirely new inventory to access to help grow their business.
  3. Rather than traditional advertising working with particular networks, the new method of advertising works across platforms. This makes it easier for marketers to reach more people without having to put in more effort.
  4. The more you know about the audience, the more you can tailor ads to them and improve engagement. The new media advertising platform helps advertisers get more insight into the audience, so they can use that to improve user experience and increase engagement.
  5. The new currency is completely changing how online video advertising is done, and it’s doing so for the better. We all learned a lot from the prior ways that video ads were done, and that information has helped to create a better experience for all moving forward.

“We see the way our platform is helping to transform the efforts put forth by marketing teams,” added Frecon. “We look forward to helping many others get on board. It’s a more efficient way of reaching your audience, increasing profits, and in getting the most from your investment.”

Source Digital’s platform quietly works in the background, gathering important data points about the person, so that it can provide a better user experience and increase engagement. Source Digital has worked with numerous Fortune 500 companies to help create a more engaging and effective video advertising experience. To learn more, visit Source Digital.

About Source Digital, Inc. 

Developed by seasoned technology leaders and inventors, Source Digital delivers a new era of contextual commerce and advertising. Offering the first in-video, contextually driven, frictionless acquisition experience, Source Digital’s technology allows content creators, owners, brands, and retailers to seamlessly engage with viewers across any device or screen in real time. An immersive approach to interactive video, Source Digital’s patented technology inspires brand loyalty organically through continuous, personalized engagement, reducing audience drift while yielding nuanced measurements and substantially increased avenues for monetization.