Posts tagged with "Chief Executive Officer"

Rodney Ramlochan image via Vaughn Lowery for use by 360 Magazine

Rodney

Rodney Ramlochan is an executive, entrepreneur, and global business generator who has dedicated his career to empowering others, identifying strategic relationships, and building world-class organizations. Driven by his passion for technology, fashion, lifestyle, and culture, he serves as 360 Magazine’s global business manager. Rodney builds market position for 360 by locating, developing, defining, and closing business relationships with leading brands.

Alongside his role at 360 Magazine, Rodney serves as the President and Chief Executive Officer of Dev-Byrne & Company, a national technology expense management firm serving premier clients ranging from global not-for-profits to Fortune 500 firms. He is a highly accomplished leader known for laser-like vision in formulating and executing cutting-edge strategies to achieve business goals.

Over the years, Rodney has held multiple roles within the business sector over the past two decades. As Vice-President and co-founder of an award-winning telecom auditing firm, he garnered an elite list of clients, taking the startup from obscurity to highly profitable in under three years. At Verizon, he oversaw large business units responsible for service delivery for enterprise clients.

Rodney completed both undergraduate and graduate degrees, with honors at New York University. He is a published contributing author who has written papers on service delivery and Total Quality Management. In addition, he has served on the Alumni Board Committee of New York University and the chairman of the board for St. Frances Cabrini Academy in Brooklyn, NY.

Computer Illustration by Heather Skovlund for 360 Magazine

Media’s New Currency

What Marketers Need to Know About Media’s New Currency

Source Digital, a leader in providing innovative video advertising, is helping marketers to stop wasting money

It’s estimated that digital advertising grew 12% over the last year, as many people were at home more during the pandemic. With billions being spent on trying to reach people as they watch videos, it only makes sense that marketers turn to new technology to advance key messaging to targeted consumers. Source Digital is leading the way in helping them maximize their revenue with media’s new currency: SAMs or Source Activated Moments. The innovative platform is helping companies stop wasting money and get more out of their video advertising efforts.

“Many marketers are frustrated because they are spending more and more on digital advertising but are not seeing the results they want,” explains Hank Frecon, the chief executive officer of Source Digital. “This is where we come in. We have helped many of these companies gain more control of their digital marketing efforts to get a result that justifies their expenditure. We are here to help to grow their business, and at the same time give consumers what they are looking for in a seamless way.”

Many advertising campaigns are being switched to Source Digital’s patented platform. The new platform gives businesses what they have needed all along, which is a way to offer their products or services to customers that have indicated interest, during videos. Here are five things to know about this new way to reach consumers through digital advertising with SAMs:

  1. New media currency (SAMs) focuses on not disrupting the viewer. People love to watch videos, but they have been turned off by the ads that interrupt what they are watching. Having a platform that will seamlessly allow you to watch a video without ad interruption but still allow the marketer to promote something without stopping their video makes a world of difference.
  2. Many businesses turning to the new media currency are able to greatly increase their revenue, because Source Digital is offering them an entirely new inventory to access to help grow their business.
  3. Rather than traditional advertising working with particular networks, the new method of advertising works across platforms. This makes it easier for marketers to reach more people without having to put in more effort.
  4. The more you know about the audience, the more you can tailor ads to them and improve engagement. The new media advertising platform helps advertisers get more insight into the audience, so they can use that to improve user experience and increase engagement.
  5. The new currency is completely changing how online video advertising is done, and it’s doing so for the better. We all learned a lot from the prior ways that video ads were done, and that information has helped to create a better experience for all moving forward.

“We see the way our platform is helping to transform the efforts put forth by marketing teams,” added Frecon. “We look forward to helping many others get on board. It’s a more efficient way of reaching your audience, increasing profits, and in getting the most from your investment.”

Source Digital’s platform quietly works in the background, gathering important data points about the person, so that it can provide a better user experience and increase engagement. Source Digital has worked with numerous Fortune 500 companies to help create a more engaging and effective video advertising experience. To learn more, visit Source Digital.

About Source Digital, Inc. 

Developed by seasoned technology leaders and inventors, Source Digital delivers a new era of contextual commerce and advertising. Offering the first in-video, contextually driven, frictionless acquisition experience, Source Digital’s technology allows content creators, owners, brands, and retailers to seamlessly engage with viewers across any device or screen in real time. An immersive approach to interactive video, Source Digital’s patented technology inspires brand loyalty organically through continuous, personalized engagement, reducing audience drift while yielding nuanced measurements and substantially increased avenues for monetization.

True Religion Appoints Interim CEO

On November 1, True Religion announced that its board of directors has appointed board member Chelsea A. Grayson as its interim chief executive officer, following former CEO John Ermatinger’s decision to retire from the company. As a result of that appointment, Ms. Grayson will step down as the chair of the Audit Committee but will continue to serve on True Religion’s board of directors.

“As a board member for the past year, Chelsea has been instrumental in helping True Religion evolve the brand,” said Gene Davis, chair of the True Religion board, “We are fortunate to have someone of Chelsea’s caliber and experience step up to lead the company as we continue to innovate our products and customer experience. In addition, we would also like to recognize and thank John for his incredible leadership and dedication to the brand.”

Ms. Grayson said, “As a Los Angeles native, I am honored to have been chosen to lead an iconic brand like Los Angeles-based True Religion. I look forward to continuing the momentum started with recent initiatives like adding Bella Hadid as a millennial face of the brand and our partnership with global sports juggernaut, Manchester United.”

While Ms. Grayson serves as interim CEO, True Religion intends to conduct a process to identify a permanent CEO.

Before joining True Religion’s board of directors last year, Chelsea Grayson was the CEO and a board member of American Apparel. She also sits on the board of directors of Delta Dental of California (where she is a member of the Nominating & Corporate Governance Committee), and the advisory board of Marca Global.

Peter McLoughlin Done as Seahawks President and CEO

By Reid Urban

Peter McLoughlin, the president of the Seahawks for the last eight years, is out of the job.

The team announced on Monday that McLoughlin will be replaced by Chuck Arnold, who has been with the Seahawks for 25 years. Meanwhile, Burt Kolde, who is the vice-chairman of the Seahawks, said that McLoughlin’s contract was expiring and that it was a good time to do organizational restructuring.

As a part of that restructuring, it was announced that Chris McGowan will be promoted to Vulcan Sports and Entertainment CEO, and that Arnold will report directly to McGowan.

As the new team president, Arnold will manage all the team business operations and will also serve as president of First & Goal Inc., as well as overseeing the management of CenturyLink Field, CenturyLink Field Event Center, First & Goal Hospitality, and the WaMu Theater.

Kolde said on Monday that the contract was the main reason for the change.

This move comes during a time when it looks like the Seahawks are rebuilding the team on the field and coach Pete Carroll only has two years left on his contract.

Andre Haddad

ANDRE HADDAD, CHIEF EXECUTIVE OFFICER

Haddad has created a business model that benefits Turo hosts and users alike. An industry disruptor, Turo costs about 35% less than normal rental car companies. Haddad’s mission behind Turo was to put billions of cars to better use and fundamentally change the economics of car ownership around the world. In 2017, the average Turo host made an extra $625 a month, which allowed for hosts cover their car payments in as little as nine days. (Data can be found here)
Currently, Haddad and his team have raised over $200,000,000 to date to build this multibillion dollar travel company. Car enthusiasts and travelers have the choice between 850+ makes and models in more than 56 different countries.

Andre loves cars, the consumer web, and the environment, and Turo brings all three of his passions into perfect harmony. Before joining Turo as CEO in September 2011, Andre was CEO of Shopping.com, the leading online comparison-shopping network that eBay acquired in 2005 for $600 million. Prior to Shopping.com, he was Senior Vice President, Product at eBay, where he was responsible for product management, design, and research at eBay’s global marketplace business. Andre played several roles during his time at eBay, including GM in Europe, VP, International Operations, and VP, User Experience and Design.

Before his eBay days, Andre co-founded iBazar, a leading European auction marketplace, which was acquired by eBay in 2001 for $140 million. Andre was COO at iBazar, overseeing Product, Marketing, Operations, and International. Prior to iBazar, he was brand manager at Procter & Gamble and a consultant at Booz Allen & Hamilton. He graduated from HEC Paris.

ROLLS-ROYCE SILVER GHOST COLLECTION

ROLLS-ROYCE MOTOR CARS ANNOUNCES

THE ‘SILVER GHOST COLLECTION’

· A collection of 35 Bespoke Ghosts to be created in homage to the 1907 ‘Silver Ghost’

· British Assay Office specially produced AX201 and ‘RR’ Hallmarks to authenticate lineage of the collection

· 100% Pure Silver particles are infused into the hand-painted coachline

· Copper detailing redolent of the ‘Silver Ghost’ engine bay is featured on the collar of the Spirit of Ecstasy

For full press release, photo and video selections, HERE

In celebration of this extraordinary feat of engineering excellence, a special collection of model year 2018 Bespoke Ghosts will be created at the Home of Rolls-Royce in Goodwood, West Sussex. Thirty-five patrons of the marque will delight in a contemporary masterpiece of automotive history, as the Bespoke Collective of Rolls-Royce Motor Cars envisions the ‘Silver Ghost Collection’.

Speaking from the Home of Rolls-Royce, Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, commented, “The extraordinary accomplishments of our marque’s founding fathers are honoured by the creation of this elegant ‘Silver Ghost Collection’. The Rolls-Royce Bespoke Collective masterfully weave the rich narrative of the original ‘Silver Ghost’ into just 35 motor cars, creating a contemporary homage to the original motor car. Today, our craftspeople and master artisans continue this legacy of excellence, creating unique motor cars that define luxury.”

The Rolls-Royce ‘Silver Ghost Collection’

Today, a Rolls-Royce motor car is the ultimate luxury, steeped in narrative, veiled in rarity. A Rolls-Royce Collection Car showcases the extraordinary talents of the Rolls-Royce Bespoke Design team; they are born collectables. These are future classics, destined for the lawns of the great international Concours d’Élégance.

Careful consideration has been paid to the defining features of this collection. References extoling the past are skilfully hand-crafted into Ghost’s interior and exterior, creating a contemporary homage which speaks as much of today’s great brand as the ‘Silver Ghost’ does of its day.

A solid sterling-silver Spirit of Ecstasy, the muse that has guided motor cars created by the marque since 1911, will hint at the pioneering heritage of this motor car’s forebear. A specially created Hallmark of AX201, the registration plate of the original ‘Silver Ghost’, will be marked on the base of each muse by the British Assay office, an honour reserved for few. Alongside the AX201 Hallmark, the Metal Fineness marks and the Assay Office town mark, a second unique ‘RR’ Hallmark, the eponymous badge of the marque, will act as the Sponsor’s Mark and authenticate its heritage.

A black-gold-plated collar enshrouds the base of the Spirit of Ecstasy, itself bearing the unique identity of this collection. An insert is crafted from hammered copper, in tribute to the copper extensively used in the engine bay of the original ‘Silver Ghost’. The copper, shaped, beaten and textured is engraved with the newly designed AX201 Hallmark.

Cassiopeia Silver, a complex Bespoke silver paint that incorporates both warm and cool tones, bathes the exterior of Ghost in a hue that echoes the silver paint of the original motor car. A Bespoke hand-painted coachline, applied by Rolls-Royce’s master coachline painter and taking eight hours to apply, is imbued with fine particles of 100% pure silver, adding to the provenance of this collection.

The face of the Model Year 2018 motor car is instantly recognisable as one of 35 in this collection. Black painted grille veins mimic the distinctive black grille of the ‘Silver Ghost’, while the fully-polished wheel centres encircled with ‘SILVER GHOST – SINCE 1907’ engraved on a Cassiopeia Silver backing, echo the fine details of the original car.

On opening the coach doors, accents of a specially created ‘Forest Green’ leather provide a nod to the original interior colour scheme. A newly designed silver tipped leather makes its Rolls-Royce debut, being incorporated onto the front and rear door panniers. Additionally, a silver onlay has been set into the open pore wood of the fascia and door cappings, flanking a solid silver ingot, hallmarked to allow reflection of this motor car’s great lineage.

Further reference to the ‘Silver Ghost’ is made via the collection’s clock, styled as an ingot of silver, engraved with ‘Silver Ghost Since 1907’ and once again marked with the distinguishing hallmarks of this collection. A peened solid silver encasement provides a decorative surface, reminiscent of the original dials of the ‘Silver Ghost’.

The tread plates proudly authenticate each motor car, engraved with the words ‘Silver Ghost Collection – One of Thirty-Five’, while the Rolls-Royce umbrellas, stowed in the doors of each motor car, are edged in a silver-coloured binding and have an open-pore Tudor Oak handle, with the end of the handle engraved to demonstrate its unique origins.

A Bespoke central console allows the patron to convey personal accoutrements, accommodating contemporary touring. A time-piece, sunglasses and accessories case is presented alongside a ‘Silver Ghost’ pen, shaped as the speedform of the car; clean, modern and streamlined.

As a finishing touch and to complete the collection, a rare and collectable Silver Ghost Hamper will continue Rolls-Royce’s romantic notion of the pinnacle in al fresco dining, proudly displaying a fusion of Bespoke Design with the finest craftsmanship.

Further information:

You can find the communications team at Rolls-Royce Motor Cars on Twitter and Instagram