Ever taken a look at the burgeoning CBD market in the UK and wanted to see if it was possible to become a distributor? It’s now possible to sell the best CBD oils in the UK.
CBD oils in the UK have blossomed in the last decade, with more and more people making and selling them. But how difficult is it to get started in the industry? How does someone become a new distributor?
First Steps to Becoming a CBD Oil Distributor: Legality
The first–and frankly the most important–thing a new CBD oil distributor needs to know is the local laws regarding the sale and possession of CBD oil. While most people are familiar with the legally permissible quantity of THC in CBD oil products, those planning to become a distributor need to know a whole lot more.
For instance, CBD oil distributors are likely going to want to advertise their services somehow, mostly through internet ads. Unlike many other industries, the sale of CBD oil is heavily restricted when it comes to advertisements.
Prospective distributors can’t ever claim specific medical benefits surrounding CBD oil, nor can they hope to get away with making statements that cannot be substantiated with scholarly evidence.
In advertising and selling, CBD products are held to a much stricter standard than most products. Ensure that you have a complete understanding of the laws surrounding advertisements and storage of CBD products.
Building a Brand: How to Become Recognized & Known in the CBD Community
While CBD oil products used to be a pretty rare sight in the UK, there are now more brands than one could have imagined.
This is great for the consumer but is actually a big issue for new distributors, as it means that there is a tremendous amount of competition. Not only is there plenty of competition, but many of the most successful brands have existed for years now. This means that they are recognized and expected to be of consistently high quality.
As a new CBD oil distributor, the way to overcome this is with diverse, innovative packaging and strong brand awareness.
This is the kind of thing that requires a considerable amount of research and effort to get right. Any new entrant into this industry requires super strong branding and in-depth knowledge of social media.
Consider launching a variety of social media platforms, as well as hiring someone to manage them for the company.
It can be especially difficult to run a distribution company while also managing a social media presence, so hiring someone to take care of that for the company could be a big help.
Furthermore, try and build up the brand’s image any way possible; if customers don’t recognize the brand, then they won’t be likely to buy from it, no matter what it is selling.
Perhaps the Most Important: Only Sell Great Products
The most crucial part of becoming a new CBD oil distributor, and indeed starting any business in any industry, is to sell only high-quality products.
There are all sorts of lower quality, cheaper alternatives out there for CBD products, but they won’t help you build an exciting and successful brand.
After all, studies have shown that stronger and better quality CBD oil products tend to offer a much better effect. This is well-known to consumers, and so people won’t be inclined to come back to a CBD oil brand if they don’t feel like they can trust what’s being sold.
There is a lot to learn and understand about building a brand, the legal issues of cannabinoids, and the logistics of CBD in the UK. However, it all comes secondary to the quality of the products being offered.
If a new CBD oil distribution brand doesn’t offer great stuff, then people won’t be inclined to try it, nor will they come back after giving it a chance.
It can be really difficult. In fact, it seems almost impossible, but becoming a CBD oil distributor in the UK is certainly possible if the brand focuses on selling only the best stuff they can find.