Posts tagged with "wellness"

Carrie Underwood × BODYARMOR LYTE Sports Drink

BODYARMOR LYTE Sports Drink announced a new equity partnership with 7-time Grammy Award-winning superstar, Carrie Underwood. Best known for relationships with top athletes including Naomi Osaka, Megan Rapinoe and Dustin Johnson, the fastest-growing sports drink brand has now added a world-class musical artist to its roster by welcoming Underwood and her expanding fitness and lifestyle portfolio to the BODYARMOR team.

The decision to team up with Underwood was strategic in nature, as the brand comes off an unprecedented milestone year. An extension of BODYARMOR Sports Drink, BODYARMOR LYTE offers a low calorie, no sugar added premium sports drink option with potassium-packed electrolytes, antioxidants and coconut water. The brand knows that consumers, beyond athletes, are looking for better-for-you options when it comes to sports drinks, as health and wellness trends continue to rise. And if you know anything about Carrie Underwood, you know that the better-for-you mindset matters to her, too.

As an entrepreneur, Underwood will celebrate the 6th anniversary this year as founder and lead
designer of her fitness and lifestyle brand, CALIA by Carrie Underwood, which is the second-highest
selling women’s brand within Dick’s Sporting Goods. In 2020, she continued to turn her passion for
health and wellness into a growing business empire with the launch of her fitness app, fit52, and
publication of her New York Times bestselling book, FIND YOUR PATH: Honor Your Body, Fuel Your
Soul, and Get Strong with the Fit52 Life, in which she shares her belief that fitness is a lifelong
journey, providing a common-sense approach to staying active, eating well, and looking as beautiful
as you feel, 52 weeks a year. Her partnership with BODYARMOR LYTE, aligns perfectly with her
personal mission to ensure that health and wellness is at the forefront of everything she does.

“Partnering with BODYARMOR LYTE was a natural evolution for me, from a personal and
professional standpoint,” said Underwood. “I’m a firm believer that what you put into your body
matters, so the fact BODYARMOR LYTE is made with no artificial flavors, sweeteners and no colors
from artificial sources, is important to me. BODYARMOR LYTE has everything that my body needs
to recharge and keep me hydrated throughout my day and everything I do. While music will always
be my first love and priority, I’m so fortunate to have been able to build my passion for health and
fitness into a business model and personal brand I can stand behind and be proud of. This
partnership is an important next step for me and the community I am building, which goes far
beyond endorsing a brand.”

To kick off the partnership, Underwood stars in a national television campaign, another first for the BODYARMOR LYTE brand. Underwood will also appear in advertising for BODYARMOR SportWater, a premium water with a performance pH9+. In the BODYARMOR LYTE campaign, Underwood is positioned alongside basketball superstar and veteran brand partner, James Harden. The spot can be viewed in full here: https://youtu.be/ePqew7J4Euk

“BODYARMOR Sports Drink continues to resonate with consumers who are looking for healthier hydration,” said Mike Repole, Co-Founder and Chairman, BODYARMOR. “Carrie Underwood is an incredible artist and entrepreneur and hydration plays an important role in her daily lifestyle, which is why BODYARMOR LYTE works so well for her. We couldn’t be more excited to have Carrie as part of the team to help us continue to build BODYARMOR’s awareness and momentum.”

BODYARMOR is a premium sports drink with potassium-packed electrolytes, vitamins and coconut water and is made with no artificial flavors, sweeteners and no colors from artificial sources. BODYARMOR LYTE is the low-calorie, low sugar and naturally sweetened offering from BODYARMOR Sports Drink, and is available in five flavors. Consumer demand for a better-for-you sports drink has made BODYARMOR the number three sports drink in the U.S. and it has been the hydration option of choice for many professional athletes and millions of high school and college athletes since its launch in 2011.

About BODYARMOR Sports Drink 

BODYARMOR is a premium, sports drink that provides superior hydration. It is packed with electrolytes, coconut water and vitamins and is low in sodium and high in potassium. Created in 2011 by Mike Repole, BODYARMOR contains natural flavors and sweeteners and no colors from artificial sources. In 2017, BODYARMOR launched BODYARMOR LYTE, which has all the same nutrients as BODYARMOR Sports Drink but is naturally sweetened and has only 20 calories per serving; and BODYARMOR SportWater, a premium sport water designed by athletes, for athletes with a performance pH 9+ and electrolytes for sport. In August 2018, The Coca-Cola Company purchased a minority stake in BODYARMOR, making them the second largest shareholder behind Repole.

About Carrie Underwood 

Carrie Underwood emerged from the promise of her 2005 American Idol win to become a true multi-format, multi-media superstar, spanning achievements in music, television, film, and now books, as a New York Times bestselling author. She has sold more than 64 million records worldwide and has recorded 27 #1 singles, 14 of which she co-wrote, while continuing to sell out arena tours across North America and the UK. Her 2018 release, Cry Pretty, is her seventh album to be certified Platinum or Multi-Platinum by the RIAA, including her Greatest Hits: Decade #1. In September, Carrie released her eighth album, My Gift, her first-ever Christmas album, which debuted at #1 on the Billboard Country, Christian and Holiday charts in its first week and marked her eighth straight release to debut at #1 on the Billboard Country chart. My Gift also debuted #1 on the UK country chart (her fifth #1 on the chart) and #1 on the Canadian country chart. Additionally, HBO Max is currently streaming “My Gift: A Christmas Special From Carrie Underwood,” an exclusive, all-new holiday special, with Carrie performing songs from My Gift with a live orchestra and choir. She also starred as Maria von Trapp in NBC’s three-hour 2013 holiday blockbuster, the Emmy®-winning The Sound of Music Live!, whose airings attracted 44 million viewers, and she returns this Fall for her eighth season as the voice of primetime television’s #1 program, NBC’s Sunday Night Football. She hosted the CMA Awards for 12 consecutive years.

Underwood has won over 100 major awards including 7 GRAMMY® Awards, 15 ACM Awards including three for Entertainer of the Year (the first female in history to win twice and, as of 2020, the only female ever to win three times), 22 CMT Music Awards where she continues to hold the record for the most award wins ever for the show, 7 CMA Awards, and 15 American Music Awards with her 7th win for Favorite Female Artist – Country and 6th win for Favorite Country Album for Cry Pretty, breaking the AMA record for Most Wins in the Favorite Country Album Category. Carrie is the most followed country artist on Instagram and most followed female country artist on Twitter, Facebook and TikTok. She is a proud member of the Grand Ole Opry and founder/lead designer for her fitness and lifestyle brand, CALIA  by Carrie Underwood. In March 2020, HarperCollins/Dey Street books published Carrie’s first book, FIND YOUR PATH: Honor Your Body, Fuel Your Soul, and Get Strong with the Fit52 Life, a fitness lifestyle book in which she shares her belief that fitness is a lifelong journey, providing a common-sense approach to staying active, eating well, and looking as beautiful as you feel, 52 weeks a year. That same month, Carrie also launched her new fitness app, fit52, which is a holistic wellness platform designed to encourage and support users on their personal wellness journey, and is available on the App Store and on Google Play.

health

UVA Tests Different Approach to Managing Type 2 Diabetes

A researcher at the University of Virginia School of Medicine is testing what he calls a “radically different” approach to managing type 2 diabetes for those who can’t or don’t want to lose weight.

Daniel Cox, PhD, professor of psychiatry and internal medicine, said his program “flies in the face of conventionality” in that it doesn’t insist on weight loss as a key component of controlling blood sugar. Instead, it combines continuous glucose monitoring with well-informed eating choices, to understand the effect of different foods on blood-sugar levels, and well-timed exercise, to reduce those levels as needed.

“The convention is ‘lose weight.’ And if you lose weight, you lose belly fat, and if you lose belly fat, you lose adipose tissue in the liver. And that, in turn, reduces insulin resistance,” Cox said. “That’s all fine and good. And if you can, in fact, lose a significant amount of weight and keep it off for a long time – a lifetime – you’re golden. You can even put diabetes in remission. There’s nothing wrong with that approach, and it’s a very effective approach. But some people don’t need to lose weight, and some people don’t want to lose weight, and other people want to lose weight but they can’t, or they can’t keep it off for a lifetime.”

A Different Take on Diabetes Management

Cox’s approach relies on continuous glucose monitoring to help people understand how their food choices affect their blood sugar. Different foods may affect people differently, he notes.medicine

Continuous glucose monitoring involves wearing a sensor on the back of the arm that continually sends a signal to a receiver that shows the person’s blood glucose level, without the need for fingersticks. Continuous glucose monitoring lets people see how a particular food affects their blood-glucose levels, whether it’s a sugary slice of cake or a seemingly healthy bowl of oatmeal, Cox said. Understanding that lets them make smart choices to keep their blood sugar under control.

If they do choose to indulge in a sugar-spiking food, the program encourages them to use light exercise, such as walking, to help bring their blood sugar back into check.

“This is the innovation: One, you dampen how much [blood sugar] goes up by minimizing the amount of carbohydrate you eat, and, two, you hasten its recovery by becoming more physically active,” Cox said. “Physical activity does two things: One, the skeletal muscle burns blood glucose as fuel, and, two, physical activity reduces your insulin resistance for a short period of time, about 24 hours.”

“Instead of fixing supper and having a great dinner and then plopping in front of the TV for the rest of the night, the alternative is becoming more physically active,” Cox said. “Do your shopping after you eat, walk the dog after you eat, clean your house after you eat.”

About the Diabetes Clinical Trial

Cox, of UVA’s Department of Psychiatry and Neurobehavioral Sciences, is testing his approach in small clinical trials at UVA, West Virginia University and the University of Colorado. Each site is recruiting four people newly diagnosed with type 2 diabetes who have not yet begun taking medication. The participants will be provided with a treatment manual, continuous glucose monitors and activity/sleep trackers. Trial organizers will then check in with them virtually over several weeks to see how well the approach keeps their blood sugar under control.

The study is the latest in a series evaluating the approach. Cox said he has been encouraged by previous results but notes that “there’s no one approach that works for everybody.”

“In our 12-month follow-up study, slightly over half of participants – 52 percent of people – we would still classify as responders, meaning they’re having a significant benefit,” he said.

For the right people, he said, the approach may offer a way to control blood sugar without medication or with less medication, while still allowing flexibility in dietary choices. “We’re not asking for radical changes in lifestyle,” he said. “We’re asking for modest changes in lifestyle that directly impact blood sugar.”

For More Information

To keep up with the latest medical research news from UVA, subscribe to the Making of Medicine blog at http://makingofmedicine.virginia.edu.

Donovan Mitchell, BODYARMOR x adidas

Donovan Mitchell is fresh off a five-year, $195 million extension with the Utah Jazz, and now he’s dropping some fresh, new kicks.

The star guard teamed up with BODYARMOR for a collaboration with adidas to create a limited edition version of his D.O.N. Issue #2 sneaker called the adidas D.O.N. Issue #2 x BODYARMOR.

The shoe features a brand new colorway inspired by Mitchell’s favorite BODYARMOR flavor, Tropical Punch.

D.O.N., which stands for “Determination Over Negativity,” is representative of Mitchell’s mindset both on and off the court.

The new shoe features the BOUNCE midsole, which enhances comfort and stability. It is also a higher heel counter, which provides even more containment and support. A webbed lacing system and the soft, breathable mesh upper provide even more lateral support.

The D.O.N. Issue #2 x BODYARMOR will not be available for purchase. Rather, it is available to fans and consumers nationwide through giveaways on BODYARMOR social platforms beginning Tuesday.

There will be just 100 pairs, so those who can get their hands on the shoes will be the envy of sneaker collectors everywhere.

Mitchell was first announced a partner and investor with BODYARMOR Sports Drink in Jan. 2018. He was another premier name added to a list of athlete partners that includes James Harden, Trae Young, Megan Rapinoe, Skylar Diggins-Smith, Kemba Walker, Dustin Johnson, Naomi Osaka, Mike Trout and more.

Mitchell took the league by storm in the 2017-2018 season. He was drafted by the Denver Nuggets with the 13th overall pick in the 2017 draft and was traded to the Utah Jazz the same night.

He won the 2018 Slam Dunk Contest and was named an All-Star during the 2019-2020 season. Through the first three seasons of his career, he is averaging 22.7 points per game, 4.1 rebounds per game and 4 assists per game.

BODYARMOR is now the No. 2 sports drink sold nationwide.

For more information about BODYARMOR, you can click right here. You can also follow them on Facebook, Instagram and Twitter.

You can also follow Donovan Mitchell on Facebook, Instagram and Twitter.

Body positivity — a balancing act

By Janna Breslin

Body positivity is a phrase we hear more and more often, lately. It’s a push to alert people—especially impressionable children and teens—that there are many harmful media representations out there, especially for women.

Just as people once wrung their hands over Barbie’s unnatural shape, the Kardashians and other airbrushed social media influencers make certain “desirable” body shapes seem naturally attainable. We’re all guilty of it to a certain extent. Who doesn’t use strategic selfie angles to mask our “imperfections?”

The body positivity movement is aimed at normalizing all body types, rather than focusing on and celebrating only super-ripped Abercrombie and surgically-enhanced Victoria’s Secret models. Realistically, no matter how much we diet and exercise, the majority of humans can’t achieve those standards. That doesn’t mean we shouldn’t wear the clothes we enjoy or avoid photos with friends.

But acceptance is a balancing act. We should all recognize that our bodies are constantly changing, and to hold ourselves to impossible ideals is detrimental to our mental health. On the other hand, body positivity isn’t a substitute for physical wellness. Luckily, physical health also comes in a number of different packages.

The push to normalize all body types

Your body image is how you feel about the way you look and feel, when you look in the mirror or at photos of yourself. Healthy body image is not merely not hating the way your body looks, but actively accepting it without trying to change yourself to fit arbitrary standards. For example, if you tell yourself, “I’ll look better once I lose fifteen pounds,” that’s not a healthy body image—even if you actually need to lose that weight to be healthy. In fact, it can actually promote unhealthy behaviors.

Body positivity initially started as a plus-size movement, and has grown more inclusive over time. The movement includes people of any shape, size, gender, race and physical ability (or disability). The point is to challenge the way society presents the physical “ideal” in pop culture, media, and more. That ranges from putting plus (or even average)-size models in ads to workout videos hosted by plus-size yogis.

How acceptance can help you stay healthy

For some people, the idea that you can be healthy and physically active, even if you’re plus-sized, is nothing short of revolutionary. Of course, there’s plenty of blowback—detractors accuse body positivity advocates of “glorifying obesity.” Since the movement is diverse, you may come across conflicting options from different sources. The key is that weight stigma hurts your mental health—and when you’re struggling emotionally, it’s that much harder to get fit and enjoy life.

Judith Matz, a clinical social worker cautions people not to put off activities until they reach a certain weight or fitness goal. The key to body acceptance (and staying or getting fit) is to continue to practice healthy behaviors regardless of your current size. When you consistently get the message that you’re not worthy of taking a barre class while you’re thirty pounds overweight, or you can’t wear a crop top until you’re perfectly toned, you’re more likely to give up.

That’s how body positivity can help: it reminds us that we all have the right to exist in and enjoy our bodies just as they are, right now. That includes engaging in healthy exercise and enjoying balanced nutrition.

Body positivity is no substitute for physical wellness

With that said, body positivity isn’t a substitute for physical health. That doesn’t mean that you can’t be a physically fit person at a higher weight. As long as you and your doctor are happy with your fitness and body size, healthy bodies really do come in all shapes and sizes.

The key is to balance the mental health benefits of body acceptance with physical fitness. You don’t have to be the “perfect” BMI (and in fact, research suggests that is an outdated metric) with ripped abs and biceps to be healthy or to love your body. However, if you struggle to get off the couch and get any physical activity at all, chances are you could stand to get back into fighting shape. You wouldn’t be alone, either. During the COVID-19 pandemic, more people are struggling now than ever—which feeds right back into negative body image.

The goal for everyone should be to accept ourselves as we are—works in progress—and prioritize our physical fitness over whether we fit into arbitrary aesthetic standards. When we do that, we make healthier decisions.

Janna Breslin is a well-known fitness model, certified personal trainer, health coach, and
nutrition expert. With Evan DeMarco, she co-founded Complete Human, the new
multi-media platform that takes a deep dive into the areas of mind, body, soul, and planet while
exploring what makes us who we are and what will make us better. Their flagship podcast can be found on all major streaming podcast players including Apple Podcasts, Spotify, and Google Play, and their namesake streaming video channel is online at YouTube.

Instagram | Facebook | Apple Podcasts | Spotify | Youtube

Grand Wailea, A Waldorf Astoria Resort, reopens Nov. 15 as announced by 360 MAGAZINE.

Grand Wailea Reopens with Enhanced Safety

Grand Wailea, A Waldorf Astoria Resort — an iconic beachside sprawling resort nestled on 40 acres of lush, tropical gardens fronting Maui’s Wailea Beach — will reopen its doors on November 15, 2020. Staying true to the Grand Wailea traditions and spirit while ensuring a safe and comfortable environment for guests and staff, travelers will now have the opportunity to create new memories at the celebrated resort. The reopening also marks the debut of The Grand Life, a sweeping variety of programming that focuses on well-being and incorporates personalized health and safety measures. The Grand Life will also include a reimagined twist to the exceptional experiences the resort is highly-acclaimed for, such as its award-winning spa, immersive activities, and interactive and educational experiences for kids. Detailed information on the guest arrival experience, including health & safety protocols and resort activities can be found here. 

“The core of our culture is built around happiness, wellbeing, and respect for the land. We have missed being able to provide our warm hospitality to travelers and look forward to welcoming our guests back,” said Managing Director, JP Oliver. “We are committed to fostering a connection between our travelers and Hawaii through our array of unforgettable Grand Wailea guest offerings.  

Elements of The Grand Life include

 Wellness Ambassador:

 Grand Wailea is committed to making guests’ travel plans as safe and seamless as possible. Grand Wailea will provide a ‘Wellness Ambassador’ on property to assist prior, during, and following a guest’s arrival. There will be a wellness check area with a thermal face scanner, complimentary masks, hand sanitizer, posted CDC recommendations for social distancing, and Maui county regulations. The Wellness Ambassador will be a resource to help guide all guests through Maui’s changing health and safety protocols. Creating a stress-free trip that focuses on well-being and relaxation, each traveler will leave the property having created new memories and feeling more refreshed than ever before. 

Spa Grande: 

Grand Wailea is home to the largest spa in all of Hawaii – Spa Grande – a 50,000 square foot wellness space with countless accolades for its innovative programming. Uniting Thalassotherapy and Ancient Eastern and Hawaiian Philosophies, Spa Grande features an extensive range of Hawaiian and globally inspired therapies. The signature treatments, which ensure the health and safety of guests among all other treatments, include the Hawaiian Healing Escape, a half-day transformative and indulgent experience that uses traditional Hawaiian healing practices and massage therapies combined with herbal plant medicine grown in the lush rainforests of Hawaii. Additionally, the Ho’omalie  healing treatment blends rhythmic lomilomi and pohaku (warm stone) massage, and the Hawaiian Superfood Crystal Facial is a potent collagen-producing facial that deeply infuses the skin with pristine nutrients. With travelers looking to rest and relax while staying safe, Spa Grande will reopen with a socially distant approach and follow all health & safety protocols. The Spa Grande experience will feature other special touches including a welcome hand-cleansing ritual and an immune-boosting elixir served at the end of all treatments. Open-air treatment options in a poolside cabana will also be available, as well as in-room treatments for those who would prefer not to use the spa facilities. In-room spa & wellness kits will be available for those who are looking to continue their Spa Grande experience in the privacy of their own rooms, including Knesko and Patchology face masks, bath ritual kits, sleep enhancing kit, and personalized skin care sets from Eminence and SkinCeuticals, and more.

Launching in early 2021, the spa’s new Live Grande Wellness program will allow guests to discover their path to a vibrant fulfilling life through thoughtful wellness experiences that allow for exploration on needs and desires to spiritually heal inside and out. The program will feature à la carte wellness experiences, events & workshops with visiting practitioners, one to three-day retreats and more. Highlights of the services include energy treatments such as reiki and chakra balancing, to healing arts like reflexology and cupping, nutrition sessions on intuitive eating, metaphysical sessions including birth and wedding charts and natal readings, and mindfulness sessions including personalized meditation and guided visualization. Details of the program will be announced before the end of the year.   

For guests looking to stay fit during their visit, the resort has implemented ‘gym pods,’ a dedicated private space away for individuals or families traveling together, with special equipment including Peloton bikes, interactive Mirror screens, rowing machines, free weights, and yoga mats. For travelers looking to take their workouts outside, open-air areas throughout the resort grounds will be available for personal training sessions and socially-distanced outdoor fitness classes.  

Make Your Zoom Background Your Real Background: 

Guests looking to work remotely will be treated to a seamless ‘work from home’ set-up. Upon request, guests will have access to their own “office” – a room or area at the hotel with a workstation including a monitor, conferencing equipment and any supplies they may need. For young guests engaged in virtual schooling, Grand Wailea will offer IT support, desks upon request, school supplies, and an on-demand tutor, to ensure that little guests are set up for success with their schooling. 

Grand Passport:

After almost eight-months in front of screens, whether television or iPad for entertainment, or a computer screen for virtual learning, Grand Wailea is encouraging its school-aged guests to partake in non-screen educational experiences through its new self-guided Grand Passport program. Focusing on both immersion into Hawaiian culture, including the islands’ storied Polynesian ancestry and abundance of flora & fauna, as well as sustainable practices to combat guests’ carbon footprint, self-guided tours of the artwork featured throughout the resort with work from Botero, Leger, and Chihuly, and even surfing and snorkeling lessons, the Grand Passport program will offer a memorable educational lesson that is sure to last forever.  

Upon check-in, children will receive a Grand Passport, which maps and lists out all educational activities to visit around the property. After each activity, a “stamp” on their passport will officially indicate they have successfully completed the ‘Hawaiian lesson.’ Following a young person’s stay, Grand Wailea will continue to send (via e-mail) immersive reading material on Hawaiian culture and print outs for coloring to continue the interest, education and conversation.  

The resort has undergone key changes in accordance with government and local authority guidance as well as Hilton CleanStay with Lysol protection, which includes, among many other motions, operating at a minimum capacity and with limited facilities; COVID-19 testing; thermal screen temperature checks; light therapy to enhance the immune system; antigen testing; social distancing of at least six feet in effect in all areas; offering keyless entry for guests in every room; as well as limited bell and valet services to minimize human interaction to further appease their health & safety concerns of traveling during this time. A full list of related revisions is available here.  

As of October 15, 2020, visitors age five and older are allowed to bypass Hawaii’s mandated 14-day quarantine with proof of a negative COVID-19 test. Children five and under are exempt from quarantine rules and therefore, do not require proof of a negative test/ For Hawaii-bound travelers, more information on testing here.

Venice Family Clinic

Venice Family Clinic will celebrate its 50th anniversary Oct. 11 with Health, Justice, Action: The Kickoff Party, which will feature some of the entertainment industry’s biggest stars.

The nonprofit community health center will host performances by Blake Shelton and Jennifer Hudson. Jason Alexander, Billy Crystal, Whoopi Goldberg, Jon Huertas, Anjelica Huston, Mandy Moore, Ray Romano, Chris Sullivan and Molly Shannon will also make appearances.

Fritz Chesnut, Frank Gehry and Norman Lear will also participate, and South Bay Children’s Choir will perform.

Elizabeth Benson Forer, the CEO of Venice Family Clinic, said the 50th anniversary will be “dazzling.”

“We have an incredible cast of gifted and generous singers, songwriters, actors and artists donating their time and talents to our Kickoff Party,” she said, adding that Billy Crystal, Whoopi Goldberg and Frank Gehry have personally helped Venice Family Clinic in the past. “We’re proud to welcome them and so many other celebrities who have contributed to our mission over the years.”

After the celebration, Venice Family Clinic asks volunteers to help in a Week of Action. The Clinic helps 28,000 low-income men, women and children, and volunteers can help in a multitude of ways.

For those practicing social distancing, donations are accepted. Volunteers can also order toys and other gifts online for the Clinic to deliver to people facing financial hardship this upcoming holiday season. The Clinic’s pediatric patients are also in need of school supplies, so a backpack filled with notebooks, folders, pencils and other items is a great idea to help students get through the year. Finally, soap, shampoo and hygiene items are perfect to help individuals experiencing homelessness.

The drop-off site for donations is Venice Family Clinic’s Santa Monica location. Donations will be accepted there from 10 a.m. to 3 p.m. Oct. 15. It is located at 2509 Pico Blvd., Santa Monica, CA 90405.

Presenting sponsors for Health, Justice, Action: The Kickoff Party are UCLA Health and Cedars-Sinai. Other sponsors include L.A. Care Health Plan, Blue Shield of California Promise Health Plan and Kaiser Permanente.

You can register for both the party and to volunteer by clicking right here.

Perfume illustration for 360 Magazine by Kaelen Felix

Guide To Different Perfume Types

Shopping for new perfume can be somewhat overwhelming, especially when you have to think of all the elements to consider. This can be anything from the type of perfume to the scent profiles.

However, before you consider all the add-ons, it is important to know the different types of perfumes that are available on the market. Thus, below we have outlined an in-depth guide to different perfume types for a proper introduction to the world of perfumes.

 Types Of Perfumes

Typically, there are five types of perfumes on the market. These include Parfum, Eau de parfum, Eau de toilette, Eau de cologne, and Eau de Fraiche. The main difference between these perfume types is their fragrance oil concentration; which ultimately, affects other behaviors and characteristics of the perfume.

 Parfum

Parfum is the purest form of perfume available on the market. Otherwise known as Extrait de parfum or pure perfume, Parfum boasts the highest fragrance oil concentration.  Typically, Parfum contains between 15% to 25% fragrance oil concentrations. However, sometimes, you may find premium perfumes with fragrance oil concentrations of up to 40%.

Due to this high fragrance oil concentration, Parfum tends to be the most expensive perfume type on the market. This is caused by the high cost of obtaining the fragrance oil. For example, you need up to 10,000 roses to make a single 5ml bottle of essential rose oil. Thus, the fragrance oil extraction phase can be quite costly.

It gets even more expensive for perfume makers that make their perfume using rare and premium ingredients.  Additionally, because of this high fragrance oil concentration, Parfum tends to last the longest amongst all the perfume types. When you apply Parfum, it can last on your skin anywhere between 6 and 24 hours.

Because it has a higher fragrance oil concentration, this means that it has the lowest alcohol concentrations. So for people with sensitive skin such as dry skin, Parfum is an excellent option, if you can of course afford it.

Eau De Parfum

Eau de parfum, also known as EDP, has the second-highest fragrance oil concentration after Parfum and has a higher alcohol concentration than Parfum. Similar to Parfum, it is a better option for sensitive skin as well, because its alcohol content is still relatively low.

Generally, Eau de Parfum contains anywhere between 15% and 20% fragrance oil concentration. It is generally less expensive than parfum, nevertheless, somewhat expensive. When applied on your skin, depending on the scent profile and ingredients, Eau de parfum will last you between 4 and 6 hours.

Amongst perfume types, it is one of the most commonly sought after as it is suitable and somewhat reasonably priced for everyday wear. Its longevity means that you can go a whole day and refresh it just once or not needing to refresh it at all.

Eau De Toilette

Eau De Toilette, also known as EDT, has the third highest fragrance oil concentration. EDTs have a fragrance oil concentration of between 5% and 15% and similar to EDPs, there are amongst the most popular perfume types. However, EDTs exist with false presumptions amongst most consumers – probably perpetuated by salespersons – that they are not as good as EDPs. Don’t fall for his trick!

EDPs are not at all better than EDTs – well, except in situations where you are comparing a high end EDP with a low end EDT. Eau de Toilettes are a variation of EDPs with less fragrance oil concentrations. Thus, their difference is that they are less strong (scent wise) than EDPS. However, their quality is the same.

Eau de Toilettes are designed for individuals that are looking for the same scent but an option that is more subtle rather than strong and pungent. Typically, many perfume experts consider Eau de toilette a daywear fragrance and Eau de parfum as a nightwear fragrance.

 Similarly, Eau de toilette will last you anywhere between 4 and 6 hours. So the next time you are perfume shopping, compare these two perfume types only based on the strength of their scents rather than longevity or quality – EDPs are not necessarily better than EDTs!

Eau De Cologne

Eau De Cologne, also known as EDC, is formulated with one of the lowest fragrance oil concentrations amongst other perfume types. Eau de Cologne has a fragrance oil concentration of between 2% to 8% and the highest alcohol concentration.  The lower fragrance oil concentration makes EDCs quite cheaper.

 Many EDCs come in bigger bottles as you may require you to apply more compared to when you apply Parfum or Eau de parfum. Typically, many EDCs are formulated for men as lighter fragrance variations for stronger perfume scents. Additionally, EDCs are used as colognes or aftershaves. Their recipes normally consist of herb and citrus notes as well.

Eau De Fraiche

Eau De Fraiche, also known as Fragrance water, is somewhat similar to Eau De Cologne as it lasts within an hour or two of application. Eau de Fraiche boasts the lowest fragrance oil concentration of between 1% and 5%. A good example of Eau de Fraiche is fragrance or body mist.

Eau de Fraiche has the lowest fragrance oil concentration, however; it doesn’t have the highest alcohol concentration. Instead, most of the remainder of Eau de Fraiche is water; which accounts for the name fragrance water.  

Whilst there are different perfume types, the key principle to stick with when choosing a perfume to invest in is that a higher fragrance oil concentration equals higher perfume cost. However, a higher fragrance oil concentration also equates to stronger perfume scent and sometimes, longevity. It is also a good idea to know the ideal purpose for your perfume.

For example, Eau de parfum is ideal for nightwear whilst Eau de toilette is ideal for nightwear. Eau de cologne is mostly formulated as a cologne or aftershave. Fragrance water on the other end is ideal for refreshing whether you are at the gym or the beach. After equipping yourself with the right information about perfume types, your next step would be to learn about the perfect scent profiles.

 

 

Patients Win in Case Dismissal

The U.S. District Court for the District of Columbia issued a ruling on Tuesday in favor of patients when it dismissed an attempt by hospital groups to block price transparency regulations. The regulations, issued last November by the Department of Health and Human Services (HHS), require hospitals, other healthcareproviders, and insurance companies to disclose their cash and negotiated contract prices to patients in a clear, easy-to-access format.

In December 2019, a consortium of hospital groups sued HHS to stop the regulations from taking effect.

In the case, American Hospital Association v. Azar, Independent Women’s Law Center and PatientRightsAdvocates.org filed an amicus brief arguing that providers are fully capable of complying with the rules since insurers routinely disclose their prices in their explanation of benefits statements—after it’s too late for patients to choose the most cost-effective care option.

Independent Women’s Law Center Director Jennifer C. Braceras said, “We are gratified by today’s ruling and hopeful that the nearly fifty percent of American patients with high deductible plans will soon be able to comparison shop until their deductibles are met.” Independent Women’s Law Center Senior Fellow Erin Hawley said, “The Price Transparency Rule upheld by the District Court today is a win for consumers. It injects market-forces into the healthcare economy, making sure that hospital patients—like the consumers of any other product—know upfront the price of a healthcare product or service.”

As a result of today’s ruling, hospitals will soon be required to disclose prices to patients before they purchase care, so that patients can shop for treatment that fits their needs and their budgets.

“The Price Transparency Rule injects market-forces into the healthcare economy, making sure that hospital patients—like the consumers of any other product—know upfront the price of a healthcare product or service.”

Mama Medicine’s “Multi-Sensory” Readings

The Spa at Four Seasons Hotel New York Downtown welcomes Mama Medicine, expert in ancient multi-sensory Medicine Readings, as the latest addition to the iconic Resident Healers Program.

Mama Medicine, whose given name is Deborah Hanekamp, now joins the Resident Healer Program with a unique health and wellness offering known as Medicine Readings. Having previously been named “Fashion’s Favorite Healer” by Vogue magazine, her work integrates more than 17 years of experience and wisdom in the healing arts. Her Medicine Readings blends ancient knowledge from across a variety of traditions. At the end of every Medicine Reading, Deborah prescribes spiritual homework and a ritual bath. These beautiful baths (with flowers, crystals and herbs), along with her unique aesthetic and approachable personality, have garnered Mama Medicine tens of thousands of global followers. In a world of gurus and self-help, Mama Medicine helps us connect to the inner shaman within us all: the power of love.

Created by Spa Director Tara Cruz, the Resident Healers Program launched on International Women’s Day 2018 to highlight three exceptional women with diverse offerings within the health and wellness space in New York City. Each of the three Resident Healers provide unique, mindful experiences for guests during one-one-one private appointments at The Spa. Deganit Nuur is an acupuncturist, herbalist and clairvoyant; Rashia Bell is a crystal healer and mediation master; and Snow Shimazu is a travel wellness expert, advanced body work educator and all-around wellness guru. In 2019 the Program once again expanded in time for International Women’s Day, with the addition of Michelle Pirret, International Sonic Alchemist. Each of these leading women offers guests seeking something greater than the traditional spa service.  

In-Person Medicine Readings

Mama Medicine will offer in-person Medicine Readings for in-house guests, residents and local clientele.

A Medicine Reading is a healing modality created by Deborah Hanekamp designed to empower people to be their own healers. It involves the combination of conversation, an aura reading, and a healing ritual. It’s a very collaborative experience – the client shares what they are calling in or clearing out of their life, and then Deborah, based on what she sees, shares hidden talents, gifts or blocks that are coming up. In the ceremony, Deborah uses crystal singing bowls, song and scent to cleanse, bless and protect. During the session the client will lay on a heated bed of amethyst and black tourmaline crystals. 60 Minutes / USD 555

Mama Medicine is available for private appointments through March, April, May and June.

To book an individual consultation with Mama Medicine or any of the Resident Healers, contact The Spa at Four Seasons Hotel New York Downtown at 646-880-1990.

360 Magazine, Ethan Solu

CLUB 360

Club 360 is a hands-on training pop-up event. A fitness × lifestyle activation, promoting wellness and fun to an elite community of exercise enthusiasts. It’s a full sensory experience, combining music, style, taste, scent and flavor.

Helmed by emergjng Los Angeles DJ and notable Equinox WEHO Group Class Intructor Kupah James. With top notch accredited personal trainers in tow (Kollins – Mayweather Gym Miracle Mile, Anthony Sovinsky – Equinox West Hollywood, Frances Flores, Equinox West Hollywood), attendees will be able to indulge in a four hour aerobic social engagement with light bites, LIVE DJ, pyrotechnics as well as healthy handcrafted cocktails. Vendors within the realm of wellness will be sprinkled throughout venue to provide samples and gift bags.

This will become LA’s most talked about ‘Sunday Funday’ immersive atmosphere focused on the following:

Burning

Cardio

Core Training

High-intensity Interval Training (HIIT)

Metabolic Conditioning

Mind-body

Muscle Confusion

Plyometrics

Location: TBD

Date: TBD (preferably on a Sunday)

Time: noon-4pm

Workshop Schedule

Yoga: noon

HIIT Training: 1pm

Abs: 2:30-3pm

Boxing: 3-4pm

Every hour, we will accost members with phyiscal challenges, competing with each other for prizes.

For instance, “How many pushups can you do?” And, “How many punches can you throw in a minute?”

Membership: $59 (includes access to all workshops and 1 drink coupon).

VIP Membership: $79 (includes 2 drink coupons, lite bites and a small gift bag and/or appreciation token to honor at a later date).

*There’s possible opportunities for celebrity sightings and a percentage of proceeds to go towards a non-profit organization.

**Group discounts for parties btw 4-8 people.

***Additional vendors can include: athleisure brands, CBD, wine tasting, spirits tastings, organic shots, vitamins, supplements and skincare.