Posts tagged with "wellness"

Hobamine: The Game Changing Discovery for a Long Life

By: Greg Macpherson, biotechnologist, author, “Harnessing the Nine Hallmarks of Aging.”

Free radicals are much-maligned molecules, blamed for causing many of the diseases we suffer from and even the aging process itself. We are regularly reminded of this in the fruit and vegetable isle at the supermarket and by supplement brands promoting antioxidants to counter the effect of free radicals. 

But dig a little deeper and you will discover that free radicals have an interesting little secret. It turns out that we need free radicals to be healthy. Free radicals are harnessed by our cells to send messages around the cell and between cells. Our immune system uses free radicals as part of its initial immune process (imagine free radical “bullets” being fired at an intruder) to slow the bugs down while the rest of our immune system jumps into action to fight off the infection.  

It turns out, for optimal health that we need to live in a “free radical goldilocks zone.”  Too many free radicals and we shift into something called oxidative stress and if that persists for too long then we are on track to get a disease.  But, if we have too few free radicals then it is equally harmful as our body loses the ability to mount a healthy immune response or to transmit messages that might notify the cell that something has gone wrong triggering a process where the cell removes itself for the health of the tissues that surround it.  

However, science is now telling us to go a little easy on antioxidants and not over do it. The clues have been there for a long time. A large study many years ago found that smokers, who create a burden of oxidative stress in their body with every puff, that took a vitamin E supplement had an increased risk of death. In another study, older adults that took antioxidants alongside exercise didn’t get the same level of muscle growth as their peers who went to the gym without taking antioxidants. In each case the antioxidants interfered with the healthy free radical signalling process creating a problem larger than the one it was aiming to solve. 

So how do we deal with the challenge of reducing oxidative stress whilst not over doing it and causing ourselves a serious health problem? Two strategies are coming to the fore. First, if you are going to take an antioxidant then take natural antioxidants that are derived from our diet such as curcumin, fisetin or pterostilbene. These bioactive molecules support the natural levels of antioxidants that our cells make to balance the levels of free radicals in our cells to keep us in the “goldilocks zone” and also have secondary health benefits, such ascurcumin, which is well known to reduce inflammation; fisetin, which is becoming well known as a senolytic, a molecule that helps remove senescent cells from the body; and pterostilbene, a molecule that activates key genes responsible for cellular repair and energy generation.  

The second strategy and is one of the most promising I have seen for a long time is taking a molecule called Hobamine (also known as 2-HOBA). Hobamine is an extract from the humble Himalayan Tartary buckwheat. It is an interesting molecule that protects our cells from the downstream effects of free radicals whilst leaving the healthy free radicals alone to do their work. How Hobamine delivers its health benefits is fascinating. It is a member of a new class of natural molecules called reactive carbonyl scavengers. While that is a bit of a mouthful you could also call it an antioxidant 3.0 or a smart antioxidant. It is so cutting edge that it is hard to find in most supplements. In fact, my company SRW is only the second company in the world to offer it in our Cel1 Stability supplement.

Hobamine works to mitigate the damage that free radicals cause in our cells. If you remember from grade school, free radicals are molecules that are unstable and all they want to find and react with is another molecule to becomestable. They damage our cells because in the process of getting stable they steal a molecule from a part of our cell. Free radicals are not picky and damage whatever is closest to them: our DNA, our delicate cellular machinery, or our cell membranes. In the process the free radical becomes stable but whatever they damage becomes radicalised and reactive. Because we are carbon based the most common downstream effect of free radical damage is the formation of reactive carbonyl species. These molecules are highly reactive and only persist for fractions of a second. They are so short lived that you can’t measure them, but you can measure the result of the damage they cause. 

Reactive carbonyl species bind with proteins, DNA and cell membranes affecting their function and, in some cases, interfere with the cells ability to remove the damage. Over time this is where the real damage from free radicals and oxidative stress is occurring within our cells and what is exciting is that Hobamine gives you a way, for the first time to slow the damage down. Hobamine neutralises the reactive carbonyl species before they have a chance to cause damage to the delicate cellular machinery, membranes and our DNA. 

What makes this doubly interesting is that researchers have discovered that the immune system is activated by the end molecules that result from the process between reactive carbonyl species and our cell membranes and this may be part of the reason that we experience increasing levels of inflammation as we age. 

Reactive carbonyl species and how to mitigate damage from them is now an active area of research and medical researchers have identified the link between reactive carbonyl species damage and diseases like Alzheimer’s, autoimmune, heart disease and high blood pressure. The list will continue to grow, and it is looking like the discovery of this new class of bioactive molecules could potentially reduce the burden of damage across our cells that we all accumulate as we age and potentially lead to helping protect ourselves from a wide range of conditions or better, get ahead of the damage and slow the aging process itself down. Hobamine is an exciting new tool in the fight to extend our health-spans so that we all get the opportunity to be healthier for longer. 

Biography:

Greg Macpherson is a pharmacist, biotechnologist, cellular health expert and author of, “Harnessing the Nine Hallmarks of Aging: to live your healthiest life.” For more than a decade, he has been working in the biotechnology sector, specifically focusing on the aging process at the cellular level. This work led him to discover ways to harness the nine identified, scientific hallmarks of aging, which is the premise of his book that addresses the natural aging process, how to age more favorably and simple strategies to slow the aging process and build a functional healthspan. Beyond theory and concept, Macpherson has used his entrepreneurial spirit to further develop solutions to this new paradigm of aging, described in his book, by launching SRW Laboratories, a science and research based company that curates the latest biotechnology research to formulate natural products designed to help slow the onset of aging and disease, and develop evidence based solutions for those who are experiencing age-related health concerns or who want to improve their healthspan. SRW, which stands for Science, Research and Wellness, is Macpherson’s natural world laboratory that will develop the preventative formulas for cellular health from nature required to slow down the aging process based on the nine hallmarks of aging, which include mitochondrial dysfunction, telomere attrition and cellular senescence, to name a few. With aging being the single biggest risk factor for developing disease, Macpherson’s mission to slow the aging process at a cellular level could help millions of people delay the onset of diseases associated with advanced aging like Alzheimer’s and heart disease and increase healthspan.

Spa Guide

empyri

empyri is a cannabis wellness and skin care company based in London, Ontario, Canada. Founder Jen Grant fused her passion for personal health and wellness with her biochemical engineering background to create a revolutionary skincare company with three simple principles in mind: Clean Beauty, Conscious Consumption and Honouring Diversity. empyri is the first consumer brand on the market to use cannabis roots in wellness products, combining tenets of Traditional Chinese Medicine with evidence-based science. The brand is committed to empowering and inspiring individuals to achieve harmony – both with their health, and in their lives.

empyri products are formulated with cannabis roots, cannabis seed extract and cannabis seed oil to nourish and heal stressed out skin. Canadian made in GMP facilities, containing no THC or CBD, cruelty-free, chemical-free, vegan, and all packaging is 100% recyclable. For more information, please visit here.

empyri vit c orange leaves roots product image via Melissa Verdicchio at Nine Point Agency for use by 360 Magazine

Cleaning products illustrated by Kaelen Felix for 360 magazine

Five Reasons to Switch to Plant-Based Cleaning Products

Therapy Clean is helping people clean up their home and health

According to the U.S. Bureau of Labor Statistics, women spend around 29 minutes per day on interior cleaning of the home, and another 13 minutes per day cleaning up the kitchen after meals. When you add up how much time they are spending per week, month, and year, it’s clear to see how important the cleaning products they are using becomes. Plenty of research has shed light on the idea that some ingredients found in household cleaning products can be harmful to one’s health. Making the switch to plant-based cleaning products can go a long way toward helping to combat this issue.

“We are committed to helping people have access to cleaning products that will help them do the job, but not at the cost of their health,” explains Anne Ruozzi, co-founder of Therapy Clean, a company offering a line of plant-based specialty cleaning products made in the USA. “We take comfort in knowing that we are providing people with a safer way to clean.”

Therapy Clean is on a mission to revolutionize the industry and get people to make the switch to plant-based home cleaning products. There are numerous reasons to make the switch, including:

  1. Lung health. According to the American Lung Association, some cleaning products release dangerous chemicals. These can contribute to chronic respiratory problems, including allergic reactions and headaches, and they are being studied for their connection to asthma and other respiratory illnesses.
  2. Microbiome integrity. Our gut microbiome is made up of the microbes and bacteria that live in our intestinal tract. If they become unbalanced, referred to as dysbiosis, then it can lead a wide range of health issues, including obesity, irritable bowel syndrome, inflammatory bowel disease, rheumatoid arthritis, and metabolic syndrome. The chemicals in household cleaners can have an impact on the health of everyone in the home, including infants. Research that was published in the journal CMAJ found that antibacterial cleaning products can change the environmental microbiome and raise the risk of a child later becoming overweight.
  3. Skin health. The National Eczema Society advises that household cleaners can irritate the skin and can cause a condition called contact dermatitis, which is a form of eczema. Using plant-based cleaners can help protect your skin from dangerous chemicals found in many other types of cleaning products.
  4. Irritation control. According to the Cleveland Clinic, the chemicals found in many cleaning products can irritate the skin, eyes, nose, and throat. Switching to plant-based cleaning products helps to reduce the risks of irritation.
  5. Out of love. Knowing that there are harmful chemicals that can be found in mainstream cleaning products, it’s a good idea for people to make the switch out of love. By making the switch to safer products, they will be protecting their families, as well as their own health.

“By switching to safer, plant-based cleaning products, you will be doing a world of good for you and your family,” added James Dudra, co-founder of Therapy Clean, who has chemistry knowledge. “Everyone wants a clean home, but they don’t want to sacrifice their health over time to have it. We help you have the clean home and be healthier while you do it.”

Therapy Clean offers a line of plant-based specialty cleaners that are safe for the whole family. The products are all made in the USA, third-party certified, cruelty-free, private label, and bio-based. The growing family company is minority and women owned. The products are all made from safer ingredients and are high-performing and authentic. The product line includes options for wood and cabinets, tub and tile, stainless steel, granite and stone, and glass cooktop.

They can be purchased online at Amazon.com and the Therapy Clean website, as well as other retailers’ sites. Their products can also be found in over 50 independent specialty stores nationwide. To get more information, visit the site HERE.

About Therapy Clean

Therapy Clean was founded in 2017 by a married couple, Anne Ruozzi and James Dudra. She was frustrated at not being able to find a stainless-steel cleaner that she wanted to use following a home remodeling project. She asked her husband, who has chemistry knowledge, for insight on how to make one herself, and the rest is history. The line of plant-based specialty surface cleaners has been rapidly increasing in sales online and in retail stores. To get more information, visit the site HERE.

health via 360 Magazine for use by 360 Magazine

Brain Tumor Infocon

By: Skyler Johnson

The Brain Tumor Infocon was an event that took place this past week, via Zoom because of the pandemic. The event was not for cancer patients themselves but for those that cared for them. They gave four talks on four separate days, each regarding a different topic. I attended the workshop focusing on children and young adults. All different types of people attended, from parents caring for children to friends caring for friends. But they came for the same reason, to try and gain advice towards dealing with cancer patients. And hopefully they left gaining more information then they had entered with. Here’s what I learned from the event:

Brain Cancer Changes Who a Person is

This must be terrifying to go through, but it does make sense. After all, the brain is where a person’s thoughts, feelings, and emotions are stored, and cancer destroys that. When a person has cancer you have to see them change. There’s not much anyone can do about it, there’s no way to prevent it, but it is something that happens nonetheless. 

Don’t Be Afraid to Say “Cancer”

For a person with cancer, it can be incredibly isolating when their caregiver doesn’t use the actual word. For children, it can be hard to understand what’s wrong with them if they don’t know what they’re going through if they don’t have the actual term to define it. It’s the same with emotions. Caregivers shouldn’t be afraid to show emotions just because they don’t want to upset those they’re caring for. It’s another thing that can make people feel very alone. 

The Question Jar

The presenter recommended a question jar for child patients who may be shy about asking questions regarding their cancer. The caregiver, a parent, would leave the jar in a heavily trafficked part of the house, like a kitchen or living room, and the child can put questions in the jar whenever they’d like. The caregiver would answer their questions periodically, not directly after the child put the concern in. You wouldn’t want them to know you’re keeping track. 

Feel Free to Take Time for Yourself

Having to take care of a cancer patient can be a daunting task, and one thing that was heavily encouraged was having caregivers taking time for themselves. They can’t be there for another person if they can’t be there for themselves. Exercise. Watch TV. Walk the dog. Anything that’ll help calm.

Everyone has a Different Definition of Caring

This is the first lesson I learned, and the most important. The presenter asked the group how they defined caring, which is not something I’d thought about previously. Several of the attendees answered, each in different ways. To some people, caring meant what caring means to most people: helping someone else through their day, making sure they’re content. If I answered the question I might’ve used an anecdote. But for one person it meant “loving and hurting,” which is, I can imagine, the most accurate. Caring can be painful. Caring can be suffering. Because you have to watch them fall apart, and get emotional in front of them, and despite all the advice people may give you, while caregiving will always be loving, it will also be hurting.

Bedroom illustration by Heather Skovlund for 360 Magazine

Why Do I Feel Tired Throughout the Day?

Why Do I Feel Tired Throughout the Day?

Do you often feel like you are overly tired throughout the day? There could be several reasons for this, and you need to make sure that you address them so you can get the rest that you need. While it is natural to get a little tired towards the end of the day, it is not natural to feel tired throughout the entire day. Here are some of the reasons why you might feel a little too tired throughout the day.

Lack of Sleep

The most obvious reason as to why you might feel a little too tired throughout the day is that you had a bad night’s sleep the night before. Fatigue and sleep deprivation can hit us harder than we might imagine. You might think that you have managed to get enough sleep, but the reality is that you are not getting a good quality of rest, and this will contribute to your overall exhaustion.

We need to get between 7 and 9 hours of sleep each night. The recommendation of 8 hours is a good starting point but some people need a little more, others a little less. It is better to work out how much you need and go from there.

You should also look at the quality of your sleep. If you feel like you toss and turn all night, or that you can lie for hours awake in the dark, you are going to feel the effects later. Taking steps to improve your sleep, possibly with the help of a sleep science app or some changes to your evening routine, could make all the difference in how tired you feel throughout the day. Get a better night’s sleep overall, and you should wake up feeling refreshed and ready for the new day.

Not Enough Food

We need food to power our days. If you feel like you are overly tired, it might be because you are not consuming enough calories to keep moving forward. After all, a calorie is a unit of energy. You need to make sure that you are eating enough to have the energy to do whatever your day needs from you.

Different people will require different amounts of food. As a rule, men usually need to eat more calories than women to feel full and able to take on their goals. However, there are some who might need a little more still. If you have a particularly physical job, such as if you are in the emergency services or an athlete of some sort, you will often find that you need to eat more so you have the energy to be able to complete the tasks that you might have to undertake each day. Starting the day with a good breakfast and then continuing with other meals and snacks should provide you with the energy that you need to get through your day.

The Right Quality of Food

Eating enough food is only half the equation here – you also need to make sure that you are eating the right quality of food too. There are certain foods that will be better for you nutritionally, and will help to deliver energy to your body in just the right way.

Let’s go back to the idea of a good breakfast to start your day with. You need to pick something that is packed with energy that will release slowly throughout the morning, especially if you know that you are not going to be able to eat again until much later in the day. For this reason, oats are a great option. You could have a good bowl of porridge, or you could try making overnight oats. Both are fantastic options that will break your fast and should provide you with energy throughout the day.

Try to avoid junk food and anything with too much sugar. Sugary foods are good in a pinch if you need something that is going to pick you up and get you through the next little bit. However, too much sugar could cause a crash a little while later and could leave you feeling worse than before. Try to stick to food that is of a good nutritional value – it will be much better for you throughout the day.

Too Much Time with Screens

You might spend all of your time at work glued to a computer monitor, only to browse social media for your entire commute home, then to sit down in front of the TV all evening. This will result in too much time on your screens, and could lead to eye strain and other issues.

If your eyes are a little bit strained, you could very well feel like you are tired because of it. It might be a good idea to invest in some eyedrops and practice a few little exercises to help your eyes refocus and calm a little if you can’t step back from the screens.

You should also try to cut down on your screen usage as much as you can. If you stare at your phone during a commute on public transport, consider swapping this out for a podcast or audiobook. You won’t be severing your connection to your phone entirely, but you won’t be looking at the screen. These patterns can also be extended at home. Instead of watching your favorite TV show all evening, think about reading a book or trying some other activity that does not involve a screen.

An Underlying Medical Issue

Of course, it is worth mentioning that you might have a yet undiagnosed medical condition that could be causing your fatigue. While there are many different ones, one of the most common is anaemia, usually caused by a lack of iron.

If you feel like you have tried some of the points above and still feel like you are overly tired and fatigued throughout the day, you should think about speaking to your doctor. They might be able to give you a blood test to find out if you do have some sort of underlying medical condition that could be affecting your energy levels. Even if you are sleeping poorly, they might be able to refer you on to a sleep clinic or some other trial where you could get the help you need.

Take Steps to Improve Your Days Now

While it is normal to wake up feeling a little groggy and disorientated, it is not normal for that feeling to continue throughout the day. You need to make sure that you address any issue that might stopping you from enjoying your days to the fullest. Make sure that you get the rest you need so you can push forward and take on whatever your day has in store for you to the best of your abilities.

It could be a really simple fix, like the need for a higher quality of food, or it could be something that needs a little more work on your part. However, you should take the time to address any concerns you might have. Before you know it, you could be getting out of bed fully energized and ready to take on the day!

Spa illustration by Heather Skovlund for 360 Magazine

Schloss Elmau: The Destination Spa

Schloss Elmau, the destination spa, resort and cultural retreat in the Bavarian Alps, was featured in the most recent episode of “Amazing Hotels: Life Beyond The Lobby,” a series on BBC’s documentary streaming channel, BBC Select. In the most recent episode, the show’s hosts (chef Monica Galetti and food critic Giles Coren) explore Schloss Elmau’s sublime setting, visiting the hotel’s six lavish spas and taking in the alpine scenery from the comfort of infinity pools, saunas and saltwater pools. Giles Coren even braved the 15-degree plunge pool.

Schloss Elmau’s owner, Dietmar Mueller-Elmau, was featured in the episode discussing his vision for the resort’s wellness experience: “I tried to build a spa that I might be tempted to use myself. I like privacy; I like a sense of calm. So I need lots of space, lots of privacy, many different pools. I still haven’t used [the spa] though, because I think that the imagination of using it is better than the reality.”

Schloss Elmau is in good company among the hotels featured in the BBC series. These include the timeless Claridge’s in London, The Silo, Cape Town’s most stylish mainstay, and the beloved Ashford Castle in Ireland.

The full episode is available on AmazonPrime and AppleTV (more information here). Watch the episode preview on YouTube

For more information on Schloss Elmau, visit their website.

Image via Infamous PR for 360 Magazine

Meya Platform Announces Partnership with Artists Jamie Jones and Lee Burridge

Music and Meditation Platform MEYA Announces Jamie Jones and Lee Burridge as New Partner

Artist Partners to Contribute Exclusive Productions Fusing Electronic Music, Psychoacoustics, and Meditation to Bridge the Gap Between Music and Mindfulness

Download the MEYA App to Experience the Exclusive Music Mind Journey via the App Store and Google Play Store

Well-being, music, and meditation platform MEYA has announced electronic music’s leading artists Jamie Jones and Lee Burridge as new equity partners. Jones and Burridge will contribute exclusive tracks and meditation remixes to the app as part of their Music Mind Journey series, which bridges the gap between music, meditation, and mental health.

The collaborative project aims to transcend the typical confines of meditation, interweaving multi-level brainwave entrainment and vocal guidance with the deeply immersive experiences and psychoacoustic effects achieved through music. This unique fusion allows users to make meditation as empowering as an unforgettable experience on the dancefloor or as deep and emotional as listening to your favorite songs.

Download MEYA to Hear Exclusive Music from Jamie Jones and Lee Burridge via Apple and Google Play

Fans of electronic music know the genre has an ability to trigger states of deep presence, elevation, and connectedness, similar to those achieved through meditation. MEYA harnesses and infuses specific sound frequencies and rhythmic arrangements in its meditation practices in order to trigger the same peak moments that Jamie and Lee are renowned for.

MEYA’s new partners bring their own experience with both meditation and the stresses they’ve faced in the world of dance music to the platform, helping others overcome the hurdles of mental health felt around the industry and beyond.

Speaking on the MAYA platform, Jamie Jones stated What I like about MEYA is that I’ve always found the different frequencies that are used to record music very interesting. I came across 432 a few years before I discovered the MEYA app. I was really intrigued to find out whether your body did feel differently listening to music tuned to this frequency. I noticed I only had to meditate for half as long to get the same feeling. I felt that the combination of mediation and the sounds available made it much easier and more effective in a shorter period of time. I was gaining the same benefits in half the amount of meditation time. In my opinion, it definitely feels like you get more out of it without having to be as advanced or meditate for as long.

Jamie’s first exclusive MEYA production sets the stage for a special Music Mind Journey titled Choice. It’s a dreamlike track featuring delicate piano and relaxing synth work that is perfect for letting go and giving yourself a moment of calm. This feeling is enhanced by embedded vocal guidance that, like a guided meditation, invites listeners to breathe and achieve a deep state of presence, acceptance, and self-love. Its empowering lyrics remind listeners that you always have a choice to love yourself while building on your strengths.  

Lee Burridge’s first contribution to the platform is a unique remix of his iconic track Float On from the collaborative 2019 album Melt on Lost Desert. The song pulls listeners into the melodic and entrancing world that All Day I Dream has fostered over the past decade at events around the world. Now, a meditation remix of the song is available to MEYA users looking to dig deeper and understand the concept of awakening and achievement more fully, featuring vocals inviting listeners to change your perspective on life…from a victim mentality to a victorious reality. 

The revolutionary MEYA platform harnesses the human affinity for rhythm and connectivity through dance to help users reduce stress, quieten the mind, and reach meditative states more easily and deeply. The peak experiences and flow states felt on the dance floor can be translated into science-backed practice, bringing moments of awakening into everyday life.  

Each stage of the MEYA journey – Music, Mind, and Awakening – is enriched with binaural beats and is recorded in 432hz, a healing frequency used in ancient traditions that facilitates relaxation and alleviates physical and emotional stress. Each meditation session is available with a wide selection of music genres: from ambient soundscapes to organic downtempo shamanic rhythms and uplifting electronic beats in order to assist with focus, sleep, meditation, movement, motivation, relaxation, and inspiration.

In MEYA founder Raffaele Ricci’s own words, We are very excited to have Lee and Jamie on board, sharing the same vision to create electronic music to help more people with their mental and spiritual wellbeing. Our aim is to make meditation as easy and enjoyable as listening to a song and extend “beyond meditation” by sharing practices and insights to help unleash the inner power that we all have inside. Our mission is to help our users achieve an empowered and awakened mindset, equipping them with the tools to transform any life challenge into an opportunity.

With clubs and festivals having been impacted globally, MEYA and their artists believe there has never been a more pivotal time to remember the unifying power of music and its quantifiable psychological and physiological benefits. In this way, MEYA also provides a way forward for music industry professionals to overcome the stresses and anxieties surrounding the uncertainties of the field and around the clock commitments.  

A recent study from a Help Musicians UK commissioned survey found that 71% of musicians experienced anxiety and/or panic attacks, while 68.5% experienced one or more episodes of depression during the course of their career. In response to this and the issues that impact mental health regardless of industry or location, MEYA aims to bring training into everyday life to relieve anxiety and give users control of their minds with the help of bespoke music content.  

With over 15,000 users, 200 specially crafted tracks, and 100 guided meditation courses, MEYA offers a complete toolbox for those looking to maximize their mental and emotional potential in a turbulent world. 

Download MEYA today to begin your mindfulness, meditation, and awakening journey. 

More About MEYA

Why does MEYA combine Music, Dance, and Meditation?

Music has the ability to shift our state of mind – from mood enhancement and relaxation to a sense of connection with others in a shared space. Similarly, meditation reduces the stress hormone cortisol, improves sleep, and rewires the brain.

Those who have attended dance music events and concerts know the feeling of connectivity shared between crowds, creating a single entity made from many unique participants. MEYA harnesses this idea of a vibe in a quantifiable psychological and physiological method.

Combining music and meditation is not a traditional way to meditate, but it has proven to work. When we are lost in music we get a taste of nirvana naturally without any rigorous training. MEYA leverages the power of music to switch off the mind, making meditation easier and more enjoyable than ever.

MEYA App Content

MEYA Music – Productions categorized by focus, chill, sound healing, sleep, and binaural beats. 

MEYA Dance Meditation – A full category dedicated to Dance Meditation journeys: a combination of uplifting dance tracks combined with embedded vocal guidance, well-being practices, insights, positive affirmations, and visualization.

MEYA Mind – A multi-level course to master your mind, overcome your limiting beliefs, and achieve your personal goals. Also included are guided meditations, affirmations, mental coaching, NLP and hypnotic visualization aids to help sleep, and a specialized performance and productivity optimization section.

Music Awakening –  A seven-level course with over 50 Music Mind Journeys aimed to help to trigger an awakened mentality through providing insights and practices which train the mind to find the opportunity in all of life’s challenges.

Follow Meya via their Facebook and Instagram.

Medical illustration by Heather Skovlund for 360 Magazine

The Hot Trend of Personalized Vitamins

THE HOT TREND OF PERSONALIZED VITAMINS

Based on an online survey of Influence Central’s Consumer Insights Panel, with responses from 500 consumers, May 2021. 

COVID HAS USHERED IN AN ERA OF PROACTIVE WELLNESS

During the COVID-19 Pandemic, nutritional supplement sales grew at unprecedented levels. Largely driven by vitamin, minerals and supplements (VMS) and products aimed at boosting immunity, 88% of consumers share that they now take at least one vitamin or supplement daily. 47% of consumers take two to three vitamins/supplements each day, while 36% take four or more as part of their daily regimen.

The vitamin industry has thus begun rapidly shifted from filling nutrient gaps to proactively enabling consumers to optimize their health and wellness. 83% of VMS users say that they embrace a proactive approach to health and wellness: in addition to focusing on fitness and diet, they take preventative products to help them to stay healthy.

BRAND DIS-LOYALTY

Despite increased use of vitamins and supplements, brand affinity has yet to develop in the market. Only 10% of consumers purchase from one vitamin brand to which they stay loyal. More than 50% of consumers will turn to at least two or more vitamin brands for their regular purchases. When it comes to selecting a product, all-natural ingredients (63%) and cost (62%) most impact purchasing decisions. 46% seek out multiple products combined as one, such as a multivitamin or a vitamin pack addressing multiple deficits.

MOVE TO E-COMMERCE FOR VITAMINS

When it comes to e-commerce growth categories, health leads as an industry where consumers have been moving their purchases online. As we head into the rest of 2021, 50% of consumers plan to increase their frequency of online shopping for vitamins and supplements during the remainder of this year.

THE NEW PERSONALIZATION: BESPOKE VITAMINS

The millennial preference for customizable and personalized products is allowing new and innovative brands to create services that tailor to wellness goals and deliver to your front door. Only 10% of consumers have ever subscribed to a subscription vitamin brand and only 8% are currently using one. The key reasons that lead them to initially start: Their own research (39%), a discount offer (33%), a sponsored ad from the vitamin brand on social media (28%) and a personal recommendation from friend or family (19%).  82% of subscribers took an online quiz to help personalize their recommendations.

For those who have not tried a personal vitamin subscription service, 56% share that they are interested in considering using one.  The key factors that would drive subscription are a discount offer (62%), their own online research (51%), doctor recommendation (35%), recommendation from friends or family (31%), and a trial period (30%). 96% of consumers share they would be willing to complete an online quiz to personalize their vitamin and supplement recommendations, and 55% would share results of a DNA test or blood test.

CONSUMERS KNOW THE VMS SPACE, BUT NOT THE VMS BRANDS  

Surprisingly, most consumers are not very familiar with the top five brands currently leading in the personalized vitamin market:

This leaves a vast untapped market within the realm of vitamin/supplement shoppers. It’s a space where consumers need a lot of education and every brand has a chance to become the go-to personalized subscription-based vitamin/supplement destination.

MARKETING PERSONALIZED SUBSCRIPTIONS

In order to best recommend a personalized regimen to consumers, these wellness brands are utilizing various tactics to tailor offerings to the individual’s health needs and goals. Of consumers already utilizing personalized vitamin subscriptions already, 82% did so by submitting an online quiz to best curate their shipment. 96% of overall vitamin users are willing to participate in an online questionnaire to ascertain the right regimen for them should they go the subscription route in the future. Less consumers are willing to submit a DNA sample such as a blood test to reach this optimal point of personalization, however more than half would do so to find the products right for them. 24% of consumers currently subscribe personalized product subscriptions. This is very telling in how far consumers are willing to go to find truly personalized products, especially in the food and beauty categories. The top categories for these subscriptions include:

  • Skin-care or make-up(e. Curology, Mask ID) 50%
  • Food (e. Hello Fresh, Blue Apron, Thrive Market) 44%
  • Fashion (i.e. StitchFix, FabFitFun) 38%
  • Haircare (i.e. Prose) 28%
  • Household (i.e. Glove Collaborative) 26%
  • Fitness (i.e. Peloton, The Mirror) 14%
  • Alcohol (i.e. wine clubs, such as Winc) 13%

Consumers will consider subscribing the below categories in the future:

  • Food (e. Hello Fresh, Blue Apron, Thrive Market) 45%
  • Skin care or make-up(e. Curology, Mask ID) 32%
  • Household (i.e. Glove Collaborative) 28%
  • Haircare (i.e. Prose) 28%
  • Fashion (i.e. StitchFix, FabFitFun) 25%
  • Fitness (i.e. Peloton, The Mirror) 24%
  • Alcohol (i.e. wine clubs, such as Winc) 14%

When it comes reasons that personalized products appeal to consumers, 60% want products to address a particular issue or ailment they’re experiencing, while 40% feel that are unique and thus want products unique to them.

DRIVING NEW SALES

Aligned with the trend in personalization, a discount offer is the most likely tool to motivate consumers to try a subscription vitamin service (62%). 51% trust their own research, which also means getting your brand name and information out there is more important than ever. 31% would trust a friend or family’s recommendation and 35% their doctor’s recommendation. 30% would prefer a trial period before committing to a vitamin service. Activating discounts and trial period promotion is most organic through partnerships with influencers actually using the products and providing authentic feedback. Unlike other categories, people are likely more hesitant to experiment when it comes to products that will impact their overall health.

Good Pharma Rest Assured product image via Angela Drinkwater for use by 360 Magazine

GOOD PHARMA TRAVEL PRODUCTS

IN YOUR POST-PANDEMIC TRAVELS YOU MIGHT WANT TO CONSIDER THIS HELPFUL TRAVELING COMPANION – GOOD PHARMA

As more and more people pull away from their pandemic pasts and step toward travel adventures for business and pleasure, they should consider bringing along products that can help them feel a bit cozier. Just like the comforts of home, these products can help people relax, rest and stay well during their travels. Wherever travelers roam once again, these products can make them feel like they’re having a spa-like experience in their hotels and on their planes.

We were recently introduced to Good Pharma’s line of products that would help these efforts quite a bit. Good Pharma Rest Assured has everything one needs to try to get a  good night’s sleep after a long journey. Good Pharma Resilience gives users a much-needed boost to immunity along the way. Good Pharma Brain Gain grants the ever-needed ability to perk up and focus after a flight and while on the go.

Good Pharma offers coffee and tea infusions with functional mushrooms and botanicals which help with sleep, the immune system and focus. Good Pharma Rest Assured is a caffeine-free, tasty tea infusion which supports the restorative sleep you thrive on. Good Pharma Resilience allows you to support your immune system daily. Good Pharma Resilience is a rich, fresh brew of Chaga Mushroom, green tea and supportive botanicals, all offering powerful antioxidants. Good Pharma Brain Gain is a fresh brew coffee infusion, enhanced with Lion’s Mane Mushroom extract, which supports the brain and offers a “jitter free” journey in getting your creative juices flowing.  The company’s mantra is that it deliciously revives old-world wellness practices from “Nature’s Pharma” with the power of modern science. A vibrant life thrives with proactive practices of self-care, liberating what’s possible from the inside out. Good Pharma’s Pour-Over Fresh Brews engage the senses in a satiating ritual, elevating you to the top of your game and helping you revel in a powerfully effective, yet craveable, path to a balanced, optimized life on the road!

Good Pharma Brain Gain product image via Angela Drinkwater for use by 360 Magazine

Good Pharma Resilience product image via Angela Drinkwater for use by 360 Magazine

Community illustrated by Mina Tocalini for 360 MAGAZINE.

Brotherhood Crusade Hosts Juneteenth Event

The Brotherhood Crusade invites the community to join us as we celebrate Juneteenth on June 18, 10:30 am 1:30 pm at Crete Academy.

In honor of the historic Juneteenth event, Brotherhood Crusade will host fun and exciting health and wellness activities and provide families with food baskets, backpacks, school supplies, COVID testing and COVID vaccinations to continue our support for the most vulnerable in our community.

The event is free for the whole family. Guests are requested to wear masks and practice social distancing.

For more information on activities, see flyer below or contact Otesha Mosley Bremond at omosley-bremond@brotherhoodcrusade.org or Stacy Hill Williams at 323-846-1649.