Posts tagged with "Pinterest"

Why having a social media platform is right for your business

The one thing entrepreneurs, small business owners, large and small corporations around the globe have in common is the desire to grow and thrive in their line of business. In the last decade alone social media has significantly changed how people connect and communicate, with approximately over 2.4billion users worldwide. Keeping this in mind, growing one’s business simply boils down to building a strong brand online because that’s where the consumers are.

Let’s go through a few ways in which social media is good for business.

Allows you to adapt to shifts in consumer attention

Prior to the social media boom, businesses would communicate to their potential customers by paying to have their commercial ads on magazines, radio, and television. The non-free element of these platforms made it more difficult for startups to reach an audience and most would rely on ‘word of mouth’ to market their business. Today, online platforms are free, interactive and have an uncanny ability to reach a niche audience. As a business, you can constantly use surveys to find out if the consumers’ needs have changed or evolved and develop a marketing strategy to target your audience and meet their needs.

There is a lot of demographic data readily available on social media networks; analyzing this data can help you develop marketing tools that your audience is better likely to receive.

Social media is interactive

Social media allows you to have real-time interactions with your customers, and you can respond to comments and questions on your brand while on a grocery line or having a coffee. There are many existing online platforms which one can use to interact with consumers making it difficult for businesses to survive on all of them as this requires time. Which begs the question, how do I identify the right social media platform to use?

• Choose a platform your customers are on: A business should only exist on a platform that their audience is in to ensure value adding interactions. This allows you to ‘cull the herd’ in a manner of speaking, access and respond to your target consumer needs

• First, ensure your marketing strategy is better than your competitors and apply it on a platform that is comfortable for you. For example, if you are unable to create compelling short ads or hire someone to do it for you then twitter may not be the best platform to use; a business needs to play to its strengths. However, one cannot ignore core platforms which are essential for your business to be on such as LinkedIn and Instagram because of the attention such platforms receive.

• Choose a platform that allows you to have real-time interactions with people either through face to face marketing of group chats. This could be a strategic way to building lasting relationships and connections and leverage these connections for your business.

Interactive features like monitoring apps alert you to any bad reviews your business may be getting and allows you to respond adequately and promptly to avoid loss of sales and brand damage. It also lets you know how your competitors are doing, and this will enable you to make strategic business decisions if niches have been identified.

Offers many features

Popular social media platforms require the user to be active in order to gain a large following and subsequent likes. So, if you are unable to continually have an online presence, ‘cheat apps’ are your best bet. Let’s use the example of Instagram which is currently the most visited social network. The app offers individuals and businesses services such as Insta likes free which gives the perception that your posts are popular and value adding to your audience. Instagram auto likes are a good marketing technique in the sense that it is easy to use and time-saving. A business simply has to submit an Instagram photo or URL and go about day-to-day activities while the system ensures that you receive as the number of like you requested. This feature not only brings traffic to the products and services your business offers but also gives you an edge over your competitors.

Advantages of auto like services

• It is time-saving. Once you subscribe and choose a package that works for you, the system does the rest while you can focus on other ways of growing your brand

• It is a great tool for entrepreneurs. It helps build the client base as people are more likely to take time to look and follow URLs of popular posts.

• It allows a business to increase sales while growing and promoting it’s their brand. The free auto likes will get the attention of consumer who will in turn like and sometimes share the post. This increases the likelihood of getting lifetime customers and reaching new audiences.

• It is affordable. Some packages are free allowing business to save on monetary resources while steadily growing their brand.

Allows you to partner with influencers

A social media influencer is an individual with a large online following that trusts their judgment and can easily help you improve brand visibility. These group of people often guide their followers purchasing choices by simply talking or sharing links and images about the products and services you offer. Since their opinions are trusted, your brand credibility soars, and this translates into sales.

In some instances business hit the gold mine and go viral through these partnerships. Consumers will share content they deem worthy with their friends and followers who will also do the same and before you know it your business has been exposed to millions of people online.

In conclusion

A lot has changed over the years; a business’s ability to adapt to these changes will determine whether it will succeed or fail. The use of social media to market one’s business is one such change. Social networks undoubtedly have a wide range of benefits to a company from increasing brand awareness to increased sales, and this makes it a vital component to business continuity.

JERRIS MADISON

Jerris Madison is a Los Angeles-based noted Fashion Photographer who is also the Publisher and Editor-In-Chief at OBVIOUS Magazine. OBVIOUS Magazine is one of the most influential magazines with a global reach of 4 million each month via social media and obviousmag.com.
Among his clients are Kevin Hart, Essence Magazine and Eva Marcille. Jerris’ most recent work was featured on the Dianne Reeves 2015 Grammy win for Best Jazz Vocals Album.

A Detroit native, Jerris finds his stability through family and friends. Noted for always “living his best life”, this perspective was put to the test in November of 2014 when Jerris lost his right leg to Chondrosarcoma Bone Cancer.

Not one to be slowed down, Jerris views himself as a survivor and continues to play varying roles such as Image Consultant, Social Media Expert, Film/TV Wardrobe Stylist, Motivational Speaker, as well as Photographer. He hopes that his story and experience will lead him to become an author, global philanthropist, potential talk show host, and even docuseries that focuses on his life and the stories of other amputees around the world.

Editor. Fashion Chief. Photographer. Survivor! Jerris Madison, you deserve this ovation!

Jerris mogul, 360 MAGAZINE, obvious MAGAZINE

WANT Les Essentiels

INTRODUCING THE WANT LES ESSENTIELS NYLON TECH COLLECTION : Designed to withstand life’s daily adventures, the WANT Les Essentiels Nylon Tech series is the infamous collection of durable and strong, yet super-soft to the touch nylon accessories. The collection, which features water & tear resistant nylon, is designed with the intent of safeguarding everyday essentials, no matter the climate. The fabric is crafted in Italy with the intention of delivering accessories that have maximum strength and durability while remaining lightweight and smooth to the touch. 

 

Canteen Green, the new Spring/Summer 2018 colorway offering for the technical nylon collection launching with the Spring/Summer 2018 season, brings an update to an array of the brand’s signature staples. A standout is the Hartsfield Weekender Tote, a bag that excels with its clean design and simple shape, making the perfect travel companion. Streamlined design means plenty of room to pack all your essentials, while a highly ergonomic design promises extra comfort and ease. With Italian leather details, all-leather base and handles, this signature WANT Les Essentiels tote is an extra-durable travel solution with a subtle touch of luxury.

 

Along with the Hartsfield Weekender, the Nylon Tech Collection has expanded to incorporate the brand’s signature O’Hare tote, Kastrup backpack, Haneda briefcase, Kenyatta dopp kit, and Florio computer case. Styles are available in either Canteen Green and/or classic Black and range in price from $195.00 for the Kenyatta to $495.00 for the Kastrup. Pieces are available for purchase via www.WantLesEssentiels.com.

Vagabond’s Irish Adventure

Hike, Horseback Ride, Pub & Fiddle Crawl Thru Castles, Celtic Ruins, Manors and More On 12-Day Vagabond Giant Irish Adventure :

COUNTY WICKLOW – Glimpsing how people lived in times gone by is part of the fun of exploring Ireland and a painless way to absorb history.

 

On an active 12 Day Vagabond Small Group Tours of Ireland “Giant Irish Adventure” that circumnavigates the island nation out of Dublin, guests poke around impregnable fortresses, ring forts, beehive huts, manor houses and everyone’s favorites – castles. The theme common to these sites is stone – indestructible and a metaphor for the Irish spirit.

 

Nature’s stone edifices also play a role in the Giant Irish Adventure that includes Ireland’s highest mountain range called the Macgillycuddy Reeks or black stacks of glacial-carved sandstone; the Cliffs of Moher of shale and limestone overlooking the Atlantic; and the Giant’s Causeway, a natural sculpture playground of basalt columns created by volcanic activities in the Atlantic Ocean a millennia ago.

 

Per person double rate of €2,769 includes the services of a highly trained professional Vagabond tour guide for 12 full days; 11 nights accommodation (4 nights B&B, 6 nights hotel, 1 night in a castle); 11 full Irish breakfasts; guided walks; entrance to most of the historical and archaeological sites and to some natural sites; demonstrations of local craftsmen at work; and all relevant fees and taxes.

 

This tour answers the needs of active travelers who want time aplenty to explore where they are by foot. Hikes of up to two hours are daily highlights. Some activities such as horseback riding, sea kayaking and surfing are optional, as is biking in Killarney National Park. The tour is flexible and guests can arrange to opt out of one activity and into another.

 

Following are a sampling of the historic stone structures that guests have the option to visit on this tour. Each tells its own story about how people have lived and worked here for the past 2,000 years and longer.

  • Dunluce Castle is a cliff-edge ruin from the 13th century, with views over the Irish Sea to Scotland.
  • Stone Ring Fort (1700 BC) comes with 360˚ views the Celts would have enjoyed.  Bronze Age farmers constructed defenses against cattle thieves, using easily accessible materials, building earthen mounds with timber that fenced in the flat, lush green pastures of the Midlands or by the coast hauling granite to strategic heights to create circular stone forts. These were stone structures of such precision that no mortar was required.
  • Uragh (Neolithic) Stone Circle
  • Dry stone walls coursing across Dingle Peninsula are a fraction of its 6,000-year-old history reverberating with Stone Age standing stones.
  • Glenveigh Castle and Gardens is a Victorian (1867) edifice in now-Glenveagh National Park. The original owner drove poor tenants from the land so he could transform it into an aristocrats’ hunting playground; today an Irish-American philanthropist has gifted it back to the Irish nation.
  • Donegal Castle was built in the 15th century on the site of a one-time Viking fortress.
  • Abbeyglen Castle Hotel where the mountains of Connemara meet the sea was constructed in 1832. Vagabond guests overnight here.
  • Aughnanure Castle is an Irish tower house from 1500 and the lore of the O’Flaherty clan whose motto “Fortune favours the strong” sets the tone for its setting on a rocky island.
  • Dunguaire Castle is 16th century fortress.
  • Listowel Castle is a 15th century fortress.
  • Beehive huts (Clochán) date to 5th century monastic settlements (think Luke Skywalker’s retreat in Star Wars).
  • Blarney Castle dates to medieval times; kissing the Blarney Stone is said to bestow the gift of eloquence.
  • Rock of Cashel or St. Patrick’s Rock from the 12th century boasts a Romanesque chapel harboring ancient frescoes.
  • The tomb on Knocknaree Mountain is thought to be that of Celtic warrior Queen Maeve who in her 60-year rule had five (known) husbands.
  • Kylemore Abbey and its Victorian walled garden date to the 20th century, thanks to the Benedictines.
  • Ancient monastery on Skellig Michael, an island.

 

On the daily walks and hikes intrinsic to this tour, guests will access…

  • Slieve Gullion Mountain, the highest point in Ireland which harbors Neolithic passage tombs
  • Cliffside Trail including 132 steps to Giants Causeway
  • Glenveagh National Park’s low mountain trail leading to Glenveigh Castle
  • Slieve League, the highest sea cliffs in Europe
  • Croagh Patrick, the famous holy mountain where every step taken means a sin forgiven
  • Cliffs of Moher, 700-foot sea cliffs
  • Kilkee Cliff Walk overlooking the Atlantic
  • Glacial valley of Lough Annascaul

 

Throughout the journey, the Vagabond staff will arrange stops at locally owned accommodations, pubs and restaurants that help serve their goal of authenticity. In the end the company’s mission is to have their guests “love Ireland as much as we do.” Transport is in a 4×4 Land Rover or Mercedes ‘Vagatron’ that allows intimate access beyond where regular tour buses go.

 

About Vagabond Small Group Tours of Ireland 
Since 2002, Vagabond Adventure Tours has been creating opportunities for visitors to embrace Ireland by walking, biking, horseback riding and kayaking its lands and waters, imbibing history and culture along the way. In 2013 the company was honored by National Geographic Traveler with a Top 50 Tour of a Lifetime distinction. In 2015 and 2017 Vagabond Small Group Tours of Ireland was named a “Best Adventure Experience” at the Irish Tourism Awards. In 2016, Vagabond became Ireland’s first tour operator to achieve Ecotourism Gold Level Certification and was the recipient of the Irish 2017 Green Awards in the Tourism and Travel category.

For details on all of Vagabond Small-Group Tours of Ireland itineraries, availability and for 2018 reservations, please visit https://vagabondtoursofireland.com/.

 

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St. Patrick’s Day in Ireland

Ireland is the Place to Be for St. Patrick’s Day,

Vagabond Small Group Tours Connects Five Days
Of Celebration in Dublin with a Choice of
Two Multi-Day Adventure Tours

 
Departure dates of two early spring 2018 adventures in Ireland are thoughtfully scheduled immediately after St. Patricks’ Day celebrations in Dublin on March 17.
 





This means that before joining a tour, guests of Vagabond Small Group Tours of Ireland (https://vagabondtoursofireland.com/) can have the best of all worlds Irish. On their own they can partake of St. Patrick’s Day events March 15-19 in Dublin, the gateway city for both of these week-long tours. Then filled with bonhomie and by-now most certainly desperate to find a leprechaun – or at least a luck-filled four-leaf clover – their journey of Ireland’s south and south west begins.
 
Last year just over 100,000 North Americans visited Ireland over the St. Patrick’s Day period. The relatively warm waters of the Gulf Stream, and the prevailing southwesterly winds help make March’s climate moderate and usually pleasant. Here is a link to the official festival website http://www.stpatricksfestival.ie/events. This celebration honors Ireland’s patron saint who brought Christianity to Ireland in the 5th century and whose influence brought about Ireland’s Golden Era.
 
On all Vagabond tours a bounty of live music is a given, but fiddles become even more intense over this holiday that’s celebrated worldwide with the wearin’ o’ the green. 

Also given on these tours are excellent meals in some of Ireland’s best pubs and restaurants and accommodation in carefully vetted guest houses and small hotels that reflect their communities. The two March departures coinciding with St. Patrick’s Day journey roundtrip from Dublin to Ireland’s southwest Wild Atlantic Way, with photo-op stops aplenty and visits to breweries, whisky distilleries, shops and galleries.  

 
But first guests have to decide just how action-packed they want their exploration of Ireland to be. Fit and active travelers will probably opt for an 8 Day Vagabond Wild Irish Rover Tour departing March 18 with Vagabond Adventure Tours. This was recognized as a Top 50 National Geographic Tour of a Lifetime. Physical activities are interwoven with stories of, among many others, 5th century monks who lived in beehive-like huts, and tales of ancient castles and circles of stone (some optional):

  • Walking and hiking through some of Ireland’s best scenery including the Bullig Bay loop by the ancient ruins of Dunboy Castle
  • Horseback riding on the Dingle Peninsula
  • Mountain biking or bike touring in Killarney National Park
  • Sea kayaking with Funghi the Dolphin in Dingle Bay
  • Golfing on The Dingle Golf Links
  • Learn some skills of Gaelic football or hurling, traditional Irish sports
  • Spotting seals in Bantry Bay
  • Sampling at the Dingle Irish Whiskey Distillery, one of a new breed of exciting distillery’s in Ireland
  • Kissing the Blarney Stone at Blarney Castle  

The per person double rate is €1,919 (single supplement €315). For details please see https://vagabondtoursofireland.com/tour/ireland-trips-award-winning-8-day/.
 
This company’s complementary division, Driftwood Journeys of Discovery that emphasizes unique scenery, culture and history at a more relaxed pace, has a 7 Day Driftwood Treasure Island departure March 19, 2018, that includes an overnight in Dingle, a town with a population of 2,500 people and 54 pubs, and another overnight in a haunted Irish castle hotel, all on a search for some of Ireland’s great houses and gardens:

  • Muckross House and Gardens, Kerry
  • Bantry House and Gardens, Cork
  • Garinish Island Gardens, Cork
  • Kylemore Abbey and Grounds, Connemara  

The per person double rate is €1,699 (single supplement €300). For details please see https://vagabondtoursofireland.com/tour/7-day-treasure-ireland-tour/
 
Amy Rankin, co-founder and director, says that Vagabond’s March and April tours are 10 percent cheaper than those in summer; airline fares are lower in the spring; and with flocks of sheep galore, the lambing season is a must and guides are energized having just emerged from “hibernation”. For fun watch this video: https://www.youtube.com/watch?v=AwBVGm_01f8.
 
“From the addition of unique accommodations to totally brand-new tours, 2018 is shaping up to be our most exciting new year!” she adds.
 
About Vagabond Small Group Tours of Ireland
Since 2002 Vagabond Adventure Tours has been creating opportunities for visitors to embrace Ireland by walking, biking, horseback riding and kayaking its lands and waters, imbibing history and culture along the way. In 2013 the company was honored by National Geographic Traveler with a Top 50 Tour of a Lifetime distinction. In 2015 and 2017 Vagabond Small Group Tours of Ireland was named the “Best Adventure Experience” at the Irish Tourism Awards. And in 2016, Vagabond became Ireland’s first tour operator to achieve Ecotourism Gold Level Certification. 
 
In 2013 the company launched Driftwood Journeys of Discovery that explores in a less strenuous manner many of the same routes of Vagabond Adventure Tours. Itineraries in both divisions focus on high yield, low impact tourism which means that local economies benefit from the company’s and guest contributions to local, rural Irish economies (including accommodations, meals, nightlife, attractions and shopping). For details on all of Vagabond Small-Group Tours of Ireland itineraries, availability and for 2018 reservations, please visit https://vagabondtoursofireland.com/. Call toll free (from the US) 833-230-0288; in Ireland 00353 (0) 1 5634358; or email info@vagabond.ie.

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