Internationally renowned urban-artist Valentino unveils his long-awaited single “Hola”, featuring two of his greatest colleagues and friends from the Latin industry: Rauw Alejandro and Darell. The single and its official video clip are available today on all digital platforms.
For several weeks, Valentino has kept his fans following his next big step in music through his social media accounts, where he has left little hints of what his upcoming song will be. Going hand in hand with Warner Music Latina and La Industria INC, “Hola” was born with the lyrics of each one of its interpreters: Valentino, Rauw Alejandro, and Darell, together with Juan Diego Medina (CEO at La Industria INC), with the production of Kris Floyd, Jota Rosa, and Ivan Jael Carballo Montañez.
“Hola” tells an unrequited love story with a surprising ending, which becomes the perfect cherry on top. Valentino presents his new promotional single together with its official music video, filmed during the COVID-19 pandemic. This audiovisual project has become even more special for the artist since every single person involved (including the three singers) agreed to stay 6 feet apart during the video recording, following all the recommended safety measures to stop de virus from spreading, showcasing, at the same time, his undeniable respect and commitment with his fans. The video shooting took place in the city of Miami, Florida, and it was carefully directed by Gustavo Camacho together with Mastermind Entertainment. The final result is available on Valentino’s official YouTube channel.
Stream “Hola” from Valentino, Rauw Alejandro, and Darell on your favorite digital platform HERE.
Vaughn Lowery’s heart pumps passion and produces positive change. His career has taken him from humble beginnings in Detroit to a full scholarship to Cornell University. From there, he became active in modeling, acting, and producing screenplays. Now, Vaughn is the publisher and founder of one of the leading fashion and lifestyle magazines of today, 360 Magazine.
Vaughn won over television audiences when he appeared in Kmart’s smash hit Joe Boxer commercial, dancing his self-titled “Boxer Boogie” wearing nothing but his Joe Boxer underwear. With this “brief” appearance, Vaughn Lowery, a.k.a “Joe Boxer,” soon became a household name. He appeared with Leeza Gibbons on “Extra”, Katie Couric on “Today Show”, and Jay Leno on “Tonight Show” boogieing down with them and performing his signature dance. According to the Detroit Free Press, Vaughn’s “Boxer Boogie” has paid off, helping Kmart sell roughly $20 million in Joe Boxer apparel a week.” In just the first year he was responsible for Kmart selling over $1.5 billion of duds, besting Martha Stewart’s launch year with over $500 million in sales.
The Detroit native embarked on an acting and modeling career during a trip to New York City when renowned make-up artist Sam Fine set him up with a fashion photographer, Fadil Berisha. Before his appearance as “Joe Boxer,” Vaughn worked as a successful print model for such companies as Gap, Target, Skechers, Old Navy, Bath & Body Works Fragrance, Nordstrom, and Marc Ecko. He also worked as a runway model for Tommy Hilfiger, Phat Farm, and Karl Kani. He has graced the pages of FHM (SA), URB Magazine, and Glamour.
Vaughn continues to be busy in the media. A few years back, ABC News “Primetime” aired a segment chronicling his life, along with the tragic John Ritter story. Vaughn has also filmed a Super Bowl commercial, completed a high-profile Dasani Water billboard ad campaign, appeared on “America’s Next Top Model,” where he stirred up some controversy, guest-starred on the comedy, “Scrubs,” and screened his controversial 35mm festival film, “The Young & Evil,” at Sundance 2009, which was nominated for Cardiff’s Iris Prize within the same year. He was also named Seventeen Magazine’s “17 Hot Guys.” The last film Vaughn acted in is called “The Company We Keep” (directed by Roy Campanella), where he plays a fast-talking manager within the record industry, Barry. Currently, Vaughn is in the midst of producing a short film “Chasen Life,” which won a writing competition. He is also adapting audiobook “Say Uncle” into a feature-length film and pitching his third reality series. Moreover, he’s in the process of establishing 360 Fest, a film festival that will introduce and screen some of the most provocative short and features in the world.
Outside of Vaughn Lowery’s entertainment endeavors, Vaughn has always determined to give back and continues to keep his personal promise to be a contributing citizen to those in need. He has lent his name and support to: Women At Risk, Human Rights Commission, March of Dimes, Heart of Los Angeles Youth, and schools across the nation where he encourages kids to be their best. Furthermore, Vaughn serves as the Brand Ambassador for both Falling Whistles, which supports war-affected kids in the Congo, and Pink United for breast cancer awareness. He sits on the board of Awakening Young Minds, a nonprofit organization that conducts emotional education workshops for troubled youth.
Vaughn Lowery’s talents are only overshadowed by his winning personality, infectious smile, and his ability to capture hearts as one of the most engaging and approachable individuals in the entertainment industry.