Posts tagged with "Forbes"

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nglccNY Biz of the Month: 360

This May, nglccNY is proud to spotlight 360 MAGAZINE as their second nglccNY Biz of the Month! They spoke with Vaughn Lowery (he/him/his) about 360 MAGAZINE’S services and what makes his business unique. Read their Q&A with Lowery below:

What is your business?

360 MAGAZINE is an award-winning international publishing popular culture and design. We showcase state-of-the-art brands, entities and trends to creators of global tastes within their respective communities. Our founding members possess more than 30 years of collective experience both as notable talent and uber-professionals in the fields of art, music, fashion, auto, travel, spirits and entertainment. We are not just journalists, but represent an advocacy and social change movement.

What is unique about your business?

In 2009, we came up with an organization that embraced POC, women and the LGBTQIA+ community. Our mission was to extend the microphone to their once unheard-of voices. To date, the platform has continued to grow and feed neglected communities through mainstream media.

How has being a Certified LGBTBE® impacted your business? Why did you join nglccNY?

We particularly turned to nglccNY for its historical connections and maternalistic approach to boutique brands with similar perspectives. We are extremely fortunate, as are the possibilities that flow from that.

What is your favorite part about the nglccNY community?

The most intriguing component of the chapter is fellowship, consistently engaging with individuals and entities who celebrate their uniqueness as we do.

What does it mean to you to be an LGBTQ+ entrepreneur?

Being an LGBTQ+ enterpriser has enabled us to thrive and prosper in these dark times. We have expanded our volumes to include politics and tech; launched our NFT Animal Series on OpenSea; introduced 360 MAG Podcast on Apple and Spotify and published the first installment of our Move Like Water × Be Fluid series – a youthful self-help book, marketing manifest with heart wrenching testimonials. Indeed, with our certification announcement, I have become a more confident leader in a ketsado, pushing for limitless inclusion.

Connect with Lowery and 360 Magazine on Instagram, Facebook, Twitter, and LinkedIn!

*A letter to our potential partners.

Ushuaïa × Hï Ibiza Opening Announcement via Clare Dover via NEU Communications for use by 360 Magazine

Ushuaïa × Hï Ibiza

Award-winning nightclubs Ushuaïa Ibiza and Hï Ibiza are celebrating the return of clubbing and nightlife to Ibiza, following record-breaking attendance of their official opening party Better Together. The 24-hour musical marathon, which took place across both clubs from Saturday 30th April to Sunday 1st May, sold out in record time and welcomed back a world-class lineup of global musical talent and thousands of clubbers to the dancefloors of Ushuaïa & Hï Ibiza.

Yann Pissenem, CEO & founder of The Night League, the team behind venues including Ushuaïa and Hï Ibiza, said:

“We’ve waited a long time to welcome our worldwide music family back to the dancefloors of both Ushuaïa & Hï Ibiza, so it was an amazing feeling to open the doors for Summer 2022. With both clubs at full capacity, the atmosphere was incredible! Ibiza has woken up to the sound of electronic music again and everything points to this year being one of the busiest summers on record. Not only did our Opening Party sell out in record time but we are also seeing a huge demand for tickets throughout the entire summer, which is a really positive signal for tourism on the island”.

The earliest-ever season Opening Party for both clubs saw performances by many of the biggest names in electronic music, including Adam Beyer, Black Coffee, Charlotte de Witte, Kölsch, Layla Benitez, Paco Osuna, Paul Kalkbrenner and The Martinez Brothers. Alongside incredible DJ sets and live performances, music fans witnessed the spectacle of custom-built production that has made the multi-award winning Ushuaïa Ibiza and Hï Ibiza world-famous. 

Moving forward in the season, Ushuaïa Ibiza’s iconic poolside stage is set to host the biggest artists of the moment with residencies including ANTS; multi-platinum selling artist, producer, DJ and songwriter Calvin Harris; Ivor Novello-nominated electronic duo CAMELPHAT; David Guetta‘s legendary F*** ME I’M FAMOUS!; Dutch DJ/Producer hero Martin Garrix and Tomorrowland presents Dimitri Vegas & Like Mike. The open-air superclub will also host a series of special shows from artists including Duran Duran, Hardwell and Nicky Jam, along with party-throwing powerhouse elrow. Click HERE to find out more. 

Futuristic sister club Hï Ibiza has also announced a series of high profile summer residencies, including underground favorite Afterlife by Tale Of Us, Grammy Award-winning house hero Black Coffee, Australian superstar FISHER, David Guetta & Morten‘s FUTURE RAVE, 21st-century disco Glitterbox, and American House duo The Martinez Brothers. Latin music heavyweights J Balvin and Anuel AA also star, along with ​​Brazil’s world-renowned DJ Alok. For a full list of summer residencies click HERE.

Clubbing is well and truly back in Ibiza and the stage is set for an incredible summer of music at Hï Ibiza and Ushuaïa!

G-IDLE Never Die Cover via Reels Corp for use by 360 Magazine

(G)I-DLE – I Never Die

(G)I-DLE released their first full album, I NEVER DIE with the title track, “TOMBOY.” The album contains (G)I-DLE‘s feelings and thoughts on not only the prejudice against themselves but on all the world. (G)I-DLE‘s comeback is good news for many global K-pop fans, including their fandom who have been supporting them for a long time.

The title track, “TOMBOY,” which fully reveals (G)I-DLE‘s unique confident attitude, has straightforward lyrics such as, “I’m not a doll,” and “Just me I-DLE.” It shows off bold charms and presents the group as uncontrollable, eccentric characters. In addition, the hook that is made up of (G)I-DLE’s unique vocals and grand instrumental sounds.

The B-side tracks written and composed by (G)I-DLE members confirm the group’s unique flavor and wide musical spectrum.

The full album contains nine tracks: “TOMBOY,” “Never Stop Me,” “VILLAIN DIES,” “MY BAG,” “TOMBOY (CD Only),” which are co-composed and written by SOYEON, “ALREADY,” “ESCAPE,” which are co-composed by MINNIE, and “POLAROID,” and “LIAR” which are co-composed and co-written by YUQI. By fully showcasing skills that they have been building up over the years, and capturing the messages they wanted to convey, the album shows (G)I-DLE’s broadened range of musical capabilities. The compositions are incredibly authentic.

The fourth mini-album, “FIRE,” which was released last year, topped the iTunes album charts in 52 regions around the world and ranked 173rd on the Billboard Global Excl. US, breaking (G)I-DLE’s own record and giving them an unrivaled presence.

(G)I-DLE, a group that has been unstoppable in the K-pop market with their outstanding conceptual performances and music, has confidently finished their preparation for this comeback.

About (G) I-DLE

(G) I-DLE, comprised of MIYEON, MINNIE, SOYEON, YUQI and SHUHUA, is a Korean girl group formed in 2018. They are most known for being the most popular girl group to not come from the big three major k-pop labels. Unusual for k-pop artists, they are directly involved with the music, with several of the members writing or co-writing the songs. They were also the first group to be interviewed by Forbes China.

ONE MANAGEMENT PROMOTES BARI SPECTOR

One Management Promotes Bari Spector To President As The Company Continues Its Growth With Offices In Three New Markets

ONE MANAGEMENT – a world leading modeling agency whose roster intersects fashion with music, gaming, TV, social media, and film, is excited to announce the promotion of Bari Spector to President and its global expansion. ONE boasts incredibly successful talent that represents beauty in all of its diversity.

Bari Spector started her career in fashion at casting agencies but soon moved to the modeling agency world where she spent two years at NEXT before finding her home at ONE in 2011. “[Spector] has been with ONE since the initial days of ONE.1. She has built a great team and has established strong relationships with clients, agencies, and models,” says Jawahar Chirimar, Chairman and CEO of ONE. “Bari has demonstrated incredible performance and leadership in her decade-plus tenure with the agency.” In 2017, Spector became Director of ONE.1 and was later promoted to Vice President of ONE in 2020.

“I am very excited to embark on the next phase of my career at ONE as its President. I look forward to working with our amazing team as we take ONE to unprecedented heights that no one ever thought possible.” Bari Spector, President of ONE.

Founded in 2001, ONE has recently expanded into other markets attracting a more diverse selection of models and a wider range of opportunities for its models given the ability to access clients in different regions. The Los Angeles office opened in October 2020 followed by the opening of Chicago in January 2021. Both started with a substantial women’s board and are now building the curve and men’s divisions. Barcelona, Spain is the latest location to open in November 2021 representing leading models and celebrities such as Anita Pozzo, Mariana Santana, Barbara Valente, Ana Herrera, Caroline Ribeiro, Erin O’Connor, and Inguna Butane.

ONE’s new offices have brought early success with new faces participating in amazing campaigns – MJ starring with Bottega Veneta and YSL, Skye for Gucci, and Tarin for both Bottega Veneta and Gucci. The agency has also signed Sofia Mechetner, Aoki Lee Simmons, Zuleyka Rivera, and Gigi Goode and continues to look towards the future with evolving social media (e.g., TikTok), gaming platforms, NFT’s and Metaverse.

“ONE has the ability to work with a larger set of clients and attract new faces, high profile models, and celebrities, who are serviced by a highly diverse and talented team.” – Jawahar Chirimar, Chairman and CEO of ONE.

Cryptocurrency illustration by Heather Skovlund for use by 360 Magazine

The Richest Under 30: Sam Bankman-Fried

29-year-old Sam Bankman-Fried has made his mark in the world of crypto, rising to prosperity in such a short period of time as comparable to that of Austin Russell’s Luminar. But how exactly did he do it?

Sam Bankman-Friend is the son of two Stanford Law School professors who graduated with a degree in physics from Massachusetts Institute of Technology in 2014. Following his graduation from university, Sam worked for Jane Street trading ETFs from 2014 to 2017.

He created his first liquid crypto market business in 2017, more commonly known as Alameda Research.

In an interview with Forbes, he discussed the purpose behind the company, stating, “We saw that crypto was exhibiting all the signs that there would be a lot of demand for liquidity but with very little liquidity available. Everyone on the street was talking about crypto during that time.

“We were seeing huge price movements and inflows which clearly pointed to a lot of people from many different countries trying to buy many different varieties of crypto currencies using different acquisition methods. Despite how big it had become, it still had only been a few months. This meant that there had not been enough time for most of the buyers globally to onboard into the crypto ecosystem.”

Then, in April of 2019, Sam co-founded FTX, the cryptocurrency essentially “built by traders, for traders.”

FTX is primarily used by consumers to trade spot, futures, stock, leverage tokens and Non-Fungible Tokens (NFTS). The objective of FTX is “to develop a platform robust enough for professional trading firms and intuitive enough for first-time users.”

In 2021 alone, FTX brought in $900 million from companies like Coinbase Ventures and Softbank, attributable to an $18 billion estimate, following another $25 billion valuation in October.

This success amounts to how Sam was able to make the Forbes 30 Under 30 Hall of Fame, naming him the wealthiest person in the world under 30. His net worth as of February 5, 2022, sits at $24.5 billion.

Portions of this revenue has been flowed into marketing for the company, as the FTX serves as “the official cryptocurrency exchange of the MLB.” FTX was noticeably seen throughout the World Series in signs, commercials and even patches on the umpires’ uniforms.

The company, too, houses the Miami Heat as the play in the FTX Arena. The rise of Sam’s business has been exponential, so much that he is richest person to have obtained wealth so rapidly behind Mark Zuckerberg, founder of Facebook.

What does the richest person under 30 plan to do with all this money?

Well, Sam prides himself on being a believer of “effective altruism,” a practice that involves making large amounts money to, in return, be donated back to boost one’s own influence.

One of his primary donations went towards the push for the removal of former US President Donald Trump from office. Sam donated a whopping $5.2 million to the Joe Biden campaign, which was the second greatest donation to the campaign following past New York Mayor Michael Bloomberg.

FTX Foundation contributes 1% of all net fees to active organizations around the world, while Sam himself has donated 0.1% of his own to issues surrounding voter registration, global poverty relief and artificial intelligence security.

Kenny Foster Album Art via True Public Relations for use by 360 Magazine

Kenny Foster – Somewhere in Middle America

Rising singer-songwriter Kenny Foster has released his latest single, “Somewhere In Middle America,” available on all digital streaming platforms and digital download now. The warm-hearted track paints a picture of a rural landscape where small town folks live simple lives, learning life’s biggest lessons—a place somewhere in middle America. The title track off Kenny’s upcoming album, due out in early summer, builds a sense of community and sets the scene for the album’s other tracks to exist within. 

“To help frame the record as a whole, this song is creating a sonic landscape that people can feel,” says Foster. “I wanted people that are never going to drive through Middle America to viscerally feel what it’s like to be there and for those that live there, I wanted to create something that resonated, sort of a nod, an ‘if-you-know-you-know’ situation.”

Taken from the pages of Kenny’s own story, “Somewhere In Middle America” explores the often overlooked and unpolished way of life in America’s heartland. The song illustrates the humble, yet wonderfully colorful, tapestry that is Middle America—eggs on the griddle, prom kings alongside Dairy Queens, sage wisdom from porch swing prophets, and a culture where having just enough was all you needed—for Kenny, this is home. 

About Kenny Foster

Kenny Foster has shared the stage with artists including Maren Morris, Kacey Musgraves, Brothers Osborne, Old Dominion, Patty Griffin, Buddy Miller, Butch Walker, Lady A, and countless others. He was named one of the “Top 10 New Artists You Need to Know” by Rolling Stone and has been featured in the New York Times, Washington Post, USA Today, and Forbes. He has appeared in two Super Bowl commercials with Sheryl Crow and Danica Patrick, respectively. Kenny is also honored to be included in the CMA Foundation “It Starts with M.E.” National Campaign for Music Education and performed as part of the CMA Songwriters Series, alongside songwriting legends Lori McKenna, Marcus Hummon, Lee Thomas Miller, and Tenille Townes. Kenny has performed at the highly-acclaimed C2C Festival in London, and was also invited to perform at the launch of C2C Berlin and at the famed Melkweg venue in Amsterdam as support for Hunter Hayes, as well as recent domestic festival appearances at the ACM Party for a Cause, Americanafest and CMA Fest, among others. Kenny headlined an Armed Forces tour to Asia, performing at bases in Guam, Singapore and Diego Garcia.

Kenny is a long-time partner with the non-profit organization CreatiVets who pair Nashville songwriters with veterans to create a song out of their experiences that tells their story and hopefully provides some catharsis and healing. They released an album of these songs on Big Machine Records called “Veteran Songs” on July 4th, 2020 which included “Light Like Mine” co-written and performed by Foster. Additionally, Kenny hosted 32 episodes of a weekly online series called “Kuarantine with Kenny” for Sound of Nashville, featuring guests like Cam, Drake White, Lindsay Ell, and many others. Over this last year, Kenny has also released a series of singles called “The Vintage Collection” which are a culmination of demos of songs that, to this point, have only been heard at live shows but have included some fan favorites, including a duet with Mae Estes “Love You Now” (Co-written with Kirsti Manna of Blake Shelton’s “Austin”), “Lonely Land” (Co-written with Mando Saenz and Chris Rafetto) and “It Don’t Work Like That” (Co-written with Melissa Fuller).

Jake Scott image by Rachel Deeb for use by 360 Magazine

JAKE SCOTT SIGNS WITH ELEKTRA RECORDS

Pop singer-songwriter, producer, and multi-instrumentalist Jake Scott has officially signed to Elektra Records. After generating north of 400 million streams independently, selling out tours, and receiving praise from Forbes, Billboard, American Songwriter, and more, the Arkansas-born and Los Angeles-based artist kicks off the next chapter of his career and will be unveiling his first release under the newly minted deal very soon.

Jake spoke exclusively to Consequence about the signing, stating, “I’ve been waiting a long time to sign a record deal – it had to be the right timing, the right label, and most importantly, the right people. As soon as I met Gregg, Mike and the rest of the Elektra team, I knew I’d found the perfect partnership. To say I’m excited is an understatement. Signing with Elektra is a dream come true, and I cannot wait to continue my musical journey with them!”

Elektra Music Group Co-Presidents, Gregg Nadel and Mike Easterlin, remarked, “Jake is a tremendous talent with an unrivaled work ethic. A true songwriter, Jake has worked tirelessly to become the brilliant artist and performer he is today. We at Elektra are excited for the world to get to know him the way we have these last few months and couldn’t be more thrilled to be a part of his continued journey.”

This week, he launches his first-ever, headlining tour across North America [tour itinerary below]. The dates kick off at Cambridge Room in Dallas, TX on January 14, and includes stops at Basement East in Nashville, TN on January 20, Music Hall of Williamsburg in Brooklyn, NY on January 25, and the legendary Troubadour in West Hollywood, CA on February 10.  A very limited number of tickets are available only for the Philadelphia, PA show on January 28 which was upgraded to the Ardmore Music Hall due to overwhelming demand. For tickets and more information on the upcoming dates, click here.

Last year, he made major waves throughout popular music and culture. Beyond generating hundreds of millions of streams as an independent artist, his 2021 Goldenboy EP earned widespread acclaim. Billboard hailed it as “his most introspective music to date” and added, “Scott’s gradual rise matches his no-frills sound. With a knack for catchy melodies, his songs make for easy listening supported by buoyant pop production, heartfelt narratives, and a buttery voice to boot.Meanwhile, American Songwriter observed, “he found a creative energy, voice, and songwriting perspective all his own,and Forbes profiled him and plugged his virtual donut shop, Goldenboy, in partnership with Grubhub. He also performed on KTLA. Additionally, he canvased the country on tour with LANY throughout the fall. Not to mention, multiplatinum country star Russell Dickerson tapped him to feature on “She Likes It.”

Now, he’s gearing up for a massive 2022. Stay tuned for a whole lot more from Jake Scott very soon.

ABOUT JAKE SCOTT:

Delivering impactful anthems with impressive consistency and grinding tirelessly, Jake Scott has quietly arrived as a proven pop maverick with a dynamic style and a whole lot to say. Born in Fayetteville, Arkansas and based in Los Angeles, the singer-songwriter, producer, and multi-instrumentalist initially transformed into an independent phenomenon. Beyond co-writing for the likes of Jason Mraz, Aloe Blacc, and Carrie Underwood, he unveiled music at a prolific pace before doubling down and dropping one song per month from the beginning of 2018 until the end of 2020. Audiences embraced favorites such as “Like No One Does,” “Tuesdays,” “Favorite T-Shirt,” “She,” and “I Don’t Miss You.” He sold out his very first headline tour and built a diehard fan base, gathering 350 million global streams, averaging nearly 3 million monthly listeners on Spotify, and attracting hundreds of thousands of followers across social media. Along the way, he garnered praise from Billboard, Forbes, and American Songwriter. He opened up LANY’s 2021 fall tour and returns to the road for a sold out headline run in 2022. Signing to Elektra Records, Jake forges ahead yet again with new music very soon.

TOUR DATES:

1/14 Dallas, TX Cambridge Room (SOLD OUT)

1/15 Houston, TX Bronze Peacock – House of Blues (SOLD OUT)

1/16 Austin, TX Antone’s (SOLD OUT)

1/18 Fayetteville, AR George’s Majestic Lounge (SOLD OUT)

1/20 Nashville, TN Basement East (SOLD OUT)

1/21 Atlanta, GA Terminal West (SOLD OUT)

1/22 Charlotte, NC The Underground (SOLD OUT)

1/23 Carrboro, NC Cat’s Cradle (SOLD OUT)

1/25 Brooklyn, NY Music Hall of Williamsburg (SOLD OUT)

1/27 Washington, DC DC9 (SOLD OUT)

1/28 Philadelphia, PA Ardmore Music Hall (VENUE UPGRADE)

1/29 Cambridge, MA Sonia (SOLD OUT)

1/31 Toronto, ON The Garrison (SOLD OUT)

2/2 Ann Arbor, MI Blind Pig (SOLD OUT)

2/3 Chicago, IL Bottom Lounge (SOLD OUT)

2/4 Minneapolis, MN 7th Street Entry (SOLD OUT)

2/6 Denver, CO Larimer Lounge (SOLD OUT)

2/7 Salt Lake City, UT Soundwell (SOLD OUT)

2/9 San Francisco, CA Brick & Mortar (SOLD OUT)

2/10 Los Angeles, CA Troubadour (SOLD OUT)

2/11 San Diego, CA Voodoo Room (SOLD OUT)

Fashion illustrated by Mina Tocalini for use by 360 MAGAZINE

GIANNINA AZAR LAUNCES ‘METALLIC’ LINE

Fashion Designer Giannina Azar Launches New ‘Metallic’ Line in Miami This Sunday Ahead of Art Basel

The Collection Features Stunning Evening Dresses Wrapped in Glitter, Metals and Rhinestones, and is a Collaboration with John Casblancas International Center and Model & Talent Management Agency

She has dressed superstars like J. Lo, Gwen Stefani and Brittney Spears. Her designs have been featured worldwide in Vogue, Cosmopolitan and Forbes. This weekend, just ahead of Art Basel, Miami is getting its first look at “Metallic,” the new high-end line of evening wear from fashion ikon and international designer Giannina Azar.

 “My new ‘Metallic’ collection is avant-garde, modern and opulent, draped in glitter, metals and rhinestones and is designed for today’s modern woman who wants to make a statement,” Azar said. “It highlights true metallic tones, in addition to orange, red and black colors and is a design I am extremely proud of.”

Azar is collaborating once again with Amy Dalli, the president of John Casablancas International Center and Model & Talent Management Agency in Miami. The two previously worked together for Miami Fashion Week, New York Fashion Week and on the premiere of Azar’s swim line that debuted at Miami Swim Week.

“Giannina and I met a few years ago and we immediately formed a special professional relationship based on the mutual standard of excellence in all that we do,” Dalli said. “The new ‘Metallic’ collection includes some of the most exquisite designs I’ve ever seen and proves once again why Giannina is such a trendsetter in this industry. I’m so excited to be working with her again.”

Dalli grew up modeling for John Casablancas and acquired the Miami-based agency in 2018. Her goal is to bring the John Casablancas name back to the level of worldwide notoriety it had in the 1980s and 90s. Collaborating with industry legends like Azar is just one way she’s doing that. The 5,000 square foot MTM center in Doral includes a runway room, two makeup rooms, an acting studio and a photo studio to develop and represent talent starting at the age of five.

Reyana Maria via Republic Records for use by 360 Magazine

Reyanna Maria – Used Two

19-year-old Melbourne-based Filipino pop/R&B singer and songwriter Reyanna Maria serves up a sizzling new single: “Used 2”.

Get it HERE via Victor Victor Worldwide/Republic Records.

On the track, an airy beat brushes up against her smooth delivery as she warns, “I might throw it back on your man like you used to.” With attitude and swagger, she continues to flex with a flirty promise, “Your man coming home with me, because I know he don’t like the way you do.” The track highlights her dynamic vocals, provocative lyrics, and undeniable energy. 

It arrives on the heels of “What’s Ur Sign?” The latter has amassed over 1 million streams to date in addition to reeling in critical acclaim.  Billboard named it among the “R&B/Hip-Hop Fresh Picks of the Week,” and claimed: “the track is catchy and confident, setting the laid-back singer up for an equally lovable follow-up release.” Bongmines Entertainment attested, “‘What’s Ur Sign?’ contains a relatable narrative, flirtatious lyrics, and an ear-pleasing vocal flow.”

Reyanna exploded with the buzzing single “So Pretty” and its Tyga-assisted Official Remix. Right out of the gate, HIGHSNOBIETY named her among “Creators to Watch Right Now” and raved, “Reyanna Maria is the face of a new league of home-grown artists who are using social media to take the reigns of their careers and cultivating their presence in the music industry on their own terms.” Meanwhile, she also picked up plugs from Forbes, HotNewHipHop, and more.

“So Pretty” initially came to life when Reyanna sang on a duet challenge on TikTok. The spur-of-the-moment sound that was created from the video exploded with over 20 million views and 1 million-plus TikTok videos. On its heels, the original track posted up 45 million-plus streams and counting to date. Videos using “So Pretty” were created by Chrissy Teigen (34M Followers), Bella Poarch (56.4M Followers), Alicia Keys (20.7M Followers), Vanessa Bryant (14.3M Followers) and many more!

Even when clutching the tiny microphone of her wired earbuds and serenading a smartphone camera, Reyanna Maria exudes the kind of charisma and attitude meant for the global spotlight. Within a few months’ time, the 19-year-old Melbourne-based Filipino songstress has already inspired 1 million-plus TikTok videos and racked up over 12 million streams. By the age of fourteen, she started to fill a notebook with lyrics and song ideas. She posted covers online and mimicked idols such as Ariana Grande and Jhené Aiko. As part of an online challenge, she went live on TikTok to sing on a beat. The initial clip of “So Pretty” exploded with nearly 10 million views as they finished the song together in two more successive posts, totaling 22 million views. Victor Victor Worldwide founder Steven Victor signed Reyanna on the spot once he found out about her video. Now, the official release of “So Pretty” [feat. Tyga] formally introduces Reyanna Maria as a fiery force for pop and R&B.

Millennials × Spirits Making a Difference In The World

It is no secret that millennials are making changes in the world around us every day. From social justice, equality, politics, climate change, and social media, the world is changing every day because of them.

Millennials outnumber Gen X and will soon outnumber Baby Boomers among voters. Not only have they revolutionized the economy, but they have also shifted today’s culture in many ways. For example, millennials are well-known for how much they use social media. The millennial generation uses social media as a voice to reach hundreds, or even thousands, of people worldwide. Because of how they use social media, they are forever changing human interaction.

Millennials are making significant changes every day, and one of those changes is in alcohol trends.

In the last few years, millennials have become more focused on the quality of alcohol and the variety of flavors the alcohol industry offers. The demand for beer has decreased within the last decade while wine, whisky, vodka, and other spirits have grown.

Millennials have become more conscious of the quality and ingredients in alcohol than their Baby Boomer and Gen X counterparts. Nowadays, millennials are looking for value and health benefits in exchange for their money and are looking more at hand-crafted and artisanal alcohol products.

Many vodka brands are borrowing tactics from gin because of these changes. They are moving to a much lighter serve and lower-alcohol offerings to appeal to the millennial generation. Many of these brands are becoming “healthy” alcohols by removing sugars and adding botanical flavors.

Glasgow Distillery Company‘s co‐founder Mike Hayward says, “The success of gin has opened up the consumer’s thirst for new and interesting products that have botanicals and natural flavor at the core. We see this as a great opportunity to attract consumers to the vodka category by creating a range of products that meet the desire for interesting and innovative spirits presented in a new and exciting way.”

One vodka brand is taking a few ideas from the millennial generation and using their social responsibility to donate to groups trying to change the world while making a “smooth, crisp, and warming sipper.”

Organika Vodka, founded in 2016 in Russia, focuses on the ideals of sustainability in all forms. From locally sourcing renewable resources in the Lake Baikal region to working side-by-side by the indigenous people and developing a biodegradable spirits bottle, this company is striving toward showing just how much of a difference a company can make toward sustainability and ecological consciousness. By creating a more ecologically conscious alcohol, Organika is changing the industry for the better.

There are three varieties of Organika Vodka: Organika, Organika Life, and Organika White Truffle. While each kind is made with highly oxygenated water from Lake Baikal and 100% grain BIO spirit, they each have one ingredient that differentiates them.

Organika is made with Siberian Larch Extract, which can be found in different parts of the world, while the most valuable species is found in Siberia. It is said that Siberian Larch is known for strengthening blood vessels, which makes it a natural aphrodisiac.

A well-known tonic called sagan-daila is used to create Organika Life. Sagan-daila means “life-giving” and is said to stimulate the brain, kidneys, and heart activity. It is also said to relieve fatigue and hangovers.

Organika White Truffle is made with not only sagan-daila but also the white truffle mushroom, which is said to rejuvenate the body and “positively influences the men’s power.”

Not only does this company focus on being sustainable and ecologically conscious, but they are also focused on the preservation of rare animals like the Amur Tiger, the Far Eastern leopard, the snow leopard, and the polar bear.

The majority of their charitable donations are given to the World Wildlife Fund who actively sought out the brand for a partnership after being “so moved” by Organika’s efforts in rare animal preservation. Even during the height of COVID-19, Organika continued to support its partners.

If there is one thing millennials also care about significantly, it is most definitely animals. Suppose millennials cannot get behind a sustainable and ecologically conscious vodka brand that is making significant changes in wildlife. In that case, I am not sure what they would get behind. Not only does Organika use organic ingredients and locally source them, but they are also donating toward saving animals all around the world. I would say that is a win-win on both accounts.

With millennials caring more about what is in their drinks than the experience of drinking them, it is no surprise that vodka companies are making changes in their production.

In an interview with Forbes, Jonathan Hemi, the managing partner of Crystal Head Vodka, said, “Clean, additive-free, high-quality liquid is where we see opportunities as well in different expressions through different types of grains.” In other words, clean and sustainable alcohol is creating more opportunities for vodka brands like Organika to make significant changes in the alcohol industry.

Organika has recently signed contracts with the Miami Dolphins and the Breakthru Beverage Group in Florida, expanding their reach into the United States from Russia and Germany.

The contract with the Miami Dolphins sees Organika at the Hard Rock Stadium from the 2021 season to the 2023 season. Fans of the Dolphins will be able to experience Organika vodka and Organika Life. They are also planning on using aluminum cups instead of traditional plastic for their drinks in the stadium.

The partnership with Breakthru Beverage opens new sales and distribution opportunities in Florida for Organika Vodka in the ultra-premium vodka category while also distributing the brand into 14 different states and Canada.

Sustainability and change are essential for both millennials and Organika Vodka to thrive. Not only can millennials help Organika change the world for wildlife, but Organika can also produce clean and eco-conscious alcohol for millennials. Both of these groups are working to change the world differently, but imagine what they could do working together. With the social-media-hungry millennials, there is no telling just how much Organika can achieve with its mission of preserving wildlife.