Posts tagged with "Forbes"

Alex Bogdan image for use by 360 Magazine

Millennials × Spirits Making a Difference In The World

It is no secret that millennials are making changes in the world around us every day. From social justice, equality, politics, climate change, and social media, the world is changing every day because of them.

Millennials outnumber Gen X and will soon outnumber Baby Boomers among voters. Not only have they revolutionized the economy, but they have also shifted today’s culture in many ways. For example, millennials are well-known for how much they use social media. The millennial generation uses social media as a voice to reach hundreds, or even thousands, of people worldwide. Because of how they use social media, they are forever changing human interaction.

Millennials are making significant changes every day, and one of those changes is in alcohol trends.

In the last few years, millennials have become more focused on the quality of alcohol and the variety of flavors the alcohol industry offers. The demand for beer has decreased within the last decade while wine, whisky, vodka, and other spirits have grown.

Millennials have become more conscious of the quality and ingredients in alcohol than their Baby Boomer and Gen X counterparts. Nowadays, millennials are looking for value and health benefits in exchange for their money and are looking more at hand-crafted and artisanal alcohol products.

Many vodka brands are borrowing tactics from gin because of these changes. They are moving to a much lighter serve and lower-alcohol offerings to appeal to the millennial generation. Many of these brands are becoming “healthy” alcohols by removing sugars and adding botanical flavors.

Glasgow Distillery Company‘s co‐founder Mike Hayward says, “The success of gin has opened up the consumer’s thirst for new and interesting products that have botanicals and natural flavor at the core. We see this as a great opportunity to attract consumers to the vodka category by creating a range of products that meet the desire for interesting and innovative spirits presented in a new and exciting way.”

One vodka brand is taking a few ideas from the millennial generation and using their social responsibility to donate to groups trying to change the world while making a “smooth, crisp, and warming sipper.”

Organika Vodka, founded in 2016 in Russia, focuses on the ideals of sustainability in all forms. From locally sourcing renewable resources in the Lake Baikal region to working side-by-side by the indigenous people and developing a biodegradable spirits bottle, this company is striving toward showing just how much of a difference a company can make toward sustainability and ecological consciousness. By creating a more ecologically conscious alcohol, Organika is changing the industry for the better.

There are three varieties of Organika Vodka: Organika, Organika Life, and Organika White Truffle. While each kind is made with highly oxygenated water from Lake Baikal and 100% grain BIO spirit, they each have one ingredient that differentiates them.

Organika is made with Siberian Larch Extract, which can be found in different parts of the world, while the most valuable species is found in Siberia. It is said that Siberian Larch is known for strengthening blood vessels, which makes it a natural aphrodisiac.

A well-known tonic called sagan-daila is used to create Organika Life. Sagan-daila means “life-giving” and is said to stimulate the brain, kidneys, and heart activity. It is also said to relieve fatigue and hangovers.

Organika White Truffle is made with not only sagan-daila but also the white truffle mushroom, which is said to rejuvenate the body and “positively influences the men’s power.”

Not only does this company focus on being sustainable and ecologically conscious, but they are also focused on the preservation of rare animals like the Amur Tiger, the Far Eastern leopard, the snow leopard, and the polar bear.

The majority of their charitable donations are given to the World Wildlife Fund who actively sought out the brand for a partnership after being “so moved” by Organika’s efforts in rare animal preservation. Even during the height of COVID-19, Organika continued to support its partners.

If there is one thing millennials also care about significantly, it is most definitely animals. Suppose millennials cannot get behind a sustainable and ecologically conscious vodka brand that is making significant changes in wildlife. In that case, I am not sure what they would get behind. Not only does Organika use organic ingredients and locally source them, but they are also donating toward saving animals all around the world. I would say that is a win-win on both accounts.

With millennials caring more about what is in their drinks than the experience of drinking them, it is no surprise that vodka companies are making changes in their production.

In an interview with Forbes, Jonathan Hemi, the managing partner of Crystal Head Vodka, said, “Clean, additive-free, high-quality liquid is where we see opportunities as well in different expressions through different types of grains.” In other words, clean and sustainable alcohol is creating more opportunities for vodka brands like Organika to make significant changes in the alcohol industry.

Organika has recently signed contracts with the Miami Dolphins and the Breakthru Beverage Group in Florida, expanding their reach into the United States from Russia and Germany.

The contract with the Miami Dolphins sees Organika at the Hard Rock Stadium from the 2021 season to the 2023 season. Fans of the Dolphins will be able to experience Organika vodka and Organika Life. They are also planning on using aluminum cups instead of traditional plastic for their drinks in the stadium.

The partnership with Breakthru Beverage opens new sales and distribution opportunities in Florida for Organika Vodka in the ultra-premium vodka category while also distributing the brand into 14 different states and Canada.

Sustainability and change are essential for both millennials and Organika Vodka to thrive. Not only can millennials help Organika change the world for wildlife, but Organika can also produce clean and eco-conscious alcohol for millennials. Both of these groups are working to change the world differently, but imagine what they could do working together. With the social-media-hungry millennials, there is no telling just how much Organika can achieve with its mission of preserving wildlife.

Bts illustration by Kaelen Felix for 360 magazine.

All You Need To Know K-POP

By: Conan Zhang, Elle Grant × Kai Yeo

Korean pop music, known as K-Pop is becoming a global force. With forceful sounds, charismatic performances, and colorful concepts, it is a maximalist’s dream perception of music. The fans are dedicated, if not overwhelming in their dedication to their favorite artists. Recently, the political successes of K-pop fans are making just as many headlines: fans crashed Donald Trump’s Tulsa rally and have been at the forefront of vocalizing issues related to Black Lives Matter. Who are the artists that inspire such loyalty and such action? Read into 360’s introduction to some of the twenty-first century mainstays below.

Seo Taiji And Boys

Debuted in 1992, Seo Taiji and Boys were and influential 3-member band and are known as the first “boy group” in K-pop industry consisting of Seo Taiji himself, alongside fellow members Yang Hyun Suk and Lee Juno. Their debut single, “Nan Arayo (I Know),” was an instantly catchy hit that topped the charts for a record-breaking, seventeen consecutive weeks and propelled the group to pop mega-stardom.

In April 2017 it was announced that Seo Taiji was assembling a group of modern K-Pop acts to cover songs from his past to celebrate the 25th anniversary of his debut with Seo Taiji and Boys. The first act announced for the project was BTS,  with other acts including Urban Zakapa and Younha. The first single from this project, a cover of “Come Back Home” (from Seo Taiji and Boys IV) recorded by BTS, was released with a music video on July 5, 2017.

In case you’re new to K-pop, it might be helpful to add that BTS was also invited by Seo Taiji to perform their rendition of Come Back Home and other acts at their 25th anniversary concert.

PSY

Heard of Gangnam Style? Born Park Jae-sang on December 31 1977, he is better known as the artist PSY. He is a South Korean singer, rapper, songwriter, and record producer. PSY is famous in Korea for his funny videos and stage performances. After releasing Gangnam Style on 15 July 2012, the video crossed over 2 billion views in less than two years (so many that it broke YouTube). This song can also arguably be named the first breakout Korean hit to become popular in the West. The song’s refrain was entered into The Yale Book of Quotations as one of the most famous quotations of 2012.

Since his international success, PSY has gone on to found his own record company P NATION and currently mentoring other artists.

Big Bang

No introduction needed, Big Bang is a South Korean boy band under YG Entertainment. The group consists of four members: G-Dragon, T.O.P, Taeyang, and Daesung; They are named as “Kings of K-pop,” Bigbang have greatly helped spread the Korean Wave internationally. A fifth member, Seungri, left the group and the industry in disgrace following an the Burning Sun sex scandal, of which he was an organizer, a moment that blighted K-pop’s reputation at home.

Eighteen of Big Bang’s singles have been number one hits in South Korea and have remained atop the Melon charts for a record 51 weeks. The group has sold over 150 million records globally, which rank them among the best-selling boy bands in the world. Forbes Korea ranked them as one of the most powerful celebrities in South Korea from 2009 to 2016 (placing 2nd in 2009, 2012 and 2014, and they were the first Korean artists to be included on the Forbes Celebrity 100 and 30 Under 30 list of most influential musicians in the world (2017).

Currently with 4 members discharged from military service, fans are eagerly waiting to see what happens next.

CL 

Lee Chae-rin, better known by her stage name CL, rose to fame as girl group 2NE1’s leader in 2009, one of the best-selling girl groups of all time. As a solo artist, CL made her debut with “The Baddest Female” in 2013 and has continued to pursue her own career following the group’s hiatus in 2015. The release “Hello Bitches” (2015) led CL to become the first female Korean solo artist to place onto the Billboard Hot 100, and the third Korean artist to do so overall.

In November 2016, YG announced the disbandment of 2NE1 after nearly two years of hiatus, and CL subsequently remained under the label. Shortly after leaving YG in December 2019, she released her solo EP project In the Name of Love (2019), consisting of six tracks written during the three years since her previous single “Lifted.” Her debut studio album, Alpha, was released in October 2021.

BTS

BTS, an abbreviation for Bangtan Boys, was formed in 2010 while the group debuted in 2013. The team is made up of seven members including Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook. The members co-write and co-produce almost every song that they perform, marking a shift in the K-Pop industry to including artists in the songs they sing and promote.

Originally intended to be a Korean hip-hop group, they are now producing music in a wide range of genres. Their songs often focused on personal and social hot topics, mentioning mental health, troubles of school-age teenagers.

Having sold over 20 million albums on the Gaon Music Chart, BTS is now the best-selling artist in South Korean history and holds the best-selling album in South Korea with the work Map of the Soul: 7. The group’s numerous accolades include six American Music Awards, nine Billboard Music Awards, 24 Golden Disc Awards, and nominations for a Grammy Award and a Brit Award. They are undoubtedly the current Kinds of K-Pop and have broken through to Western popularity unlike any other artist.

BLACKPINK

Blackpink is a girl group formed by YG Entertainment, featuring four team members: Jisoo, Jennie, Rosé and Lisa. In August 2016, they debuted with their single album Square One, which is features the extremely popular songs “Whistle” and “Boombayah.”

Blackpink is ranked as the highest-charting female Korean act on the Billboard Hot 100 and they broke a huge number of online records since they released “Kill This Love” (2019) and “How You Like That” (2020), each become the most-viewed music video within the first 24 hours of release. Though this record was eventually broken by BTS, it is nonetheless just one of many examples proving the quartet’s impact on society.

IU

Lee Ji-eun is well known as IU. She is a South Korean singer-songwriter and actress. The name IU is a combination of the letters ‘I’ and ‘you’ which means “you and I become one through music.” She debuted as a singer when she was fifteen with her first mini album Lost and Found (2008). Her work “Good Day” won her five consecutive weeks at the top position of South Korea’s Gaon Digital Chart. In the year of 2019, “Good Day” was ranked number one on Billboard’s “100 Greatest K-Pop Songs of the 2010s” list.

NCT

NCT are a K-pop group created by SM Entertainment. NCT stands for Neo Culture Technology, and the idea is that they’re a group of infinite members who are constantly shifting into different sub-units in different cities around the world. Currently consisting of 5 sub-units – NCT U, NCT 127, NCT Dream, NCT 2018, WayV.

Currently, NCT is made up of 21 members – we know, it’s a handful! The members are: Taeil, Johnny, Taeyong, Yuta, Kun, Doyoung, Ten, Jaehyun, Winwin, Jungwoo, Lucas, Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, Jisung, Xiao Jun, Yang Yang, and Hendery.

After debuting in 2016, they have won 7 awards from 19 nominations and are continuing their stardom today. Pionerring the “noise music” trend and have so far been the only ones that do it well – “Simon Says.” Find out more information about them through their show NCT Life streaming on YouTube for free.

TWICE

Like many of today’s K-pop acts, Twice originated from a reality competition show. The 2015 series Sixteen involved that many JYP entertainment “trainees” – the term used for aspiring idols-in-training, preparing for a potential debut. After a series of challenges and fighting for a place in the final lineup, the remaining nine formed a new ensemble, also known as Twice.

After the announcement of the label’s new girl group, founder and CEO of JYP explained that Twice refers to the act of making an impact “once through the ears and once through the eyes.” As so, the group’s fame has been propelled by hit after hit of vibrant sound through bright and colorful music videos. Their unique sound can be heard especially in “TT” and “Cheer Up.”

More on K-pop

These men and women are just of a few forcing open the door to K-Pop in the west after being mainstays in South Korean and Asian popular culture for years. This list features artists from the first to third generation of K-Pop stars, known as the generations to push international boundaries of popularity. In this new decade of the twenty-first century, K-Pop is more popular than ever. Stars of the fourth generation, coinciding with the Gen Z age group, are achieving international successes early on in their forebearers above could only dream of just years ago. A great deal of this success is owed to the listed artists, who have collectively decades breaking barriers and sharing music. New groups like ITZY, TXT, Ateez and Enhypen are achieving new heights, learning from the elders while paving the way for the future.

Kash Doll × Wale × Eric Bellinger

Today, award-winning, certified artist, entrepreneur and actress Kash Doll reveals the music video, which exclusively premiered on Tuesday on Facebook, for her red hot new single “Single & Happy” feat. Wale & Eric Bellinger. It arrives ahead of the fourth episode of the highly anticipated STARZ series Black Mafia Family, which features the rap femme fatale in a recurring role.

Watch the music video for “Single & Happy:” HERE
Listen to “Single & Happy”: HERE

In the visual, Kash Doll occupies an ornate and classy mansion. As she raps right from bed, the rising superstar simultaneously auditions a series of potential suitors in between performing the track alongside Wale and Eric Bellinger. All at once, it reflects her attitude, swagger, and style on-screen, affirming her star power.

Since dropping last month, “Single & Happy” has already amassed millions of streams and counting. Earning critical acclaim, Complex praised how the track “gets straight to the point: understanding your self worth and seeking a partner who only adds to what you already have, rather than becoming someone you can’t live without.” Vibe highlighted the song’s “positive messages, while HotNewHipHop proclaimed she “didn’t hesitate to bring her bad bitch energy. Sohh summed it up as “pure audio fire.

It followed her previous single “Like A Pro” [feat. Juicy J]. Right out of the gate, HotNewHipHop raved how she “comes with nothing but energy, and Brooklyn Vegan hailed it as “a bouncy, catchy, raunchy new jam. Revolt predicted “the record is expected to be blaring through the speakers of the club ASAP. Elite Press put it best, calling it “one of the best songs of the year.

Kash Doll, who has gathered over 1 billion streams worldwide since signing with Republic Records, continues to pull up everywhere this year. She features on Saweetie’s “Hoops” alongside the legendary Salt-N-Pepa from the mega-anticipated Space Jam: A New Legacy Soundtrack. She took the stage at Detroit Summer Fest this month. Next up, she joins the bill of the Migos “Culture III” Las Vegas Weekender on October 15 and Rolling Loud LA on December 10.

Kash Doll continues to make waves. Receiving critical acclaim from Vulture and Marie Claire, Essence praised, “If there’s one rapper who can teach us a thing or two about remaining confident, it’s Kash Doll. Meanwhile, she guested on “Friday Night Cypher” from Big Sean’s chart-dominating Detroit 2 and joined forces with HoodCelebrityy for “So Pretty.”

Detroit native Kash Doll has impacted the music industry with a commanding force, dropping street-earned truths with her throwback wordplay and powerful bars. The one-two combination of spirit and sass announced her as fiery female force in 2019 after quietly amassing 30 million-plus on-demand streams, garnering the BMI Social Star Award and “Issa Wave Award” at the BET Social Awards, securing a new management deal with Title 9 Productions and inking a recording contract with Republic Records. An unbelievable story brought her to this point. Losing her dad on just her first birthday, she always held down multiple jobs to support her mom and siblings. And at 18, she started investing in herself eventually opening two beauty bars and funding her own music career. She made waves on the 2014 independent debut mixtape, Keisha Vs. Kash Doll. Following 2016’s Trapped In The Dollhouse, she developed a presence as a touring force and earned coveted co-signs from Drake, Big Sean, Rick Ross, Remy Ma, and many more. The 2018 The Vault mixtape captured #1 on multiple mixtape sites as her debut single for Republic Records “Ice Me Out” and its 2 Chainz-assisted official remix clocked 85 million-plus total streams. Last year, Kash Doll also released a project solely for her fans titled Brat Mail to thank them for all their continued support. The project garnered over 30 million global streams and features the break out single “Check.” Shortly before Brat Mail, Kash released one of her biggest singles to date, “For Everybody,” which racked up over 101 million YouTube/VEVO views independently. Outside of music, this boss runs Kash Doll Enterprises and does charity work around her hometown. Her city bestowed the “Spirit of Detroit” Award upon her. Additionally, in 2019, Kash Doll released her debut album Stacked, received a 2019 BET Award nomination for “Best Female Hip-Hop Artist,” garnered critical acclaim for her album from Billboard, MTV, UPROXX, BET, Forbes, Nylon and more and toured with Meek Mill. This year will be full of brand new music, acting and more from the Detroit star.

Just Fine Image via Interscope Records for use by 360 Magazine

Kitty Ca$h × Kiana Ledé – Just Fine

Producer, DJ, innovator, and cultural curator Kitty Ca$h reemerges with her new single “Just Fine” featuring platinum-selling artist Kiana Ledé via LVRN Records/Interscope. This track comes as the first in a string of new releases on the way for the Love Renaissance staple act.

“Just Fine” starts with an airy yet mesmerizing rhythm that draws you in accompanied by jazzy trumpet notes and piano keys. The rhythm quickens as the lyrics intensify when Ledé’s smooth and sultry vocals are paired with a heavy base and steady beat. The track invites you and your partner to the dancefloor while the lyrics add a layer of desire and complexity to the song. Ledé croons “You’re coming closer, reading your mind again. Follow me, follow, let’s go.” As the instrumentals remain a fixture for the background of the track, the chorus transitions from English to Spanish as flamenco style guitar enters into the key notes of the record. “Mírame a los ojos, mientras bailamos” not only sprinkles more raw desire on the song, but also reflects the upbeat melody since she is talking about dancing together while looking into each other’s eyes.

“When I first heard this song, I was so excited Kitty Ca$h asked me to be on it because it would be my first time singing in Spanish,” said Kiana Ledé. “I’m Mexican but was never taught Spanish, so I love that Kitty Ca$h gave me a chance to connect more with my culture on this song.”

“I’ve always wanted to see the growth in my artistry and as a DJ I feel like there is a natural progression to wanting to create your own records,” said Kitty Ca$h. “I’ve been able to play so many records I love around the world and I wanted to experience that same feeling with my music. I loved working with Kiana, I’ve been a fan of her work and she is so talented. So I’m so thankful that she took a chance on me and was down to bring this to life. Being in the studio together and experiencing in real time the magic was surreal. “Just Fine” is about that reassuring love. The love you can’t stop giving into. The love that stops time and the world around you and makes everything just fine. I hope this song evokes an effortless vibe of freedom and moves you to feel good. Whether you’re home with the fam or out with the girls I wanted to make a record that you could make memories of and dance to!” 

About Kitty Ca$h

Over the past few years, Kitty Ca$h has made a name for herself as one of the most prolific cultural curators. From DJing for the biggest brands and celebrities, releasing original projects with music’s hottest artists, to overtaking the fashion scene, and creating an animated talk-show, Kitty’s World. Kitty represents a new breed of creators unbound by any specific medium or media.

Kitty’s musical projects represent a cross section of popular artists alongside new up-and-comers handpicked by Kitty to receive the type of attention that only a co-sign as prized as hers would afford. Earning this respect through her unique taste and knack for uncovering new music trends, Kitty has become one of the industry’s most in-demand DJ’s. While maintaining an underground authenticity, Kitty has executive produced her own releases at the levels of legends like DJ Khaled, DJ Drama, and Funkmaster Flex and continues to create innovative media content. She has previously collaborated with Rihanna, SZA, Solange, Kali Uchis, Doja Cat and more.  At the cross section of music, fashion and tech, Kitty Ca$h creates a platform for black voices and creatives with an important message to be heard.

Interview with Ooshma Garg

Meal delivery services have gained a lot of popularity over the recent years and there are now many different services to choose. I was able to sit down with Oosma Garg, founder of one of these delivery services: Gobble.

Given all of the meal delivery services on the market today, what do you think makes yours stand out?

Unlike other meal kit services, Gobble’s meals only take 15 minutes to prepare. Gobble’s army of sous chefs do the prep work; like simmering sauces, marinating meats, and chopping vegetables, so that members can prepare a gourmet meal at home easily and quickly. We prep complex ingredients for 18 unique dishes every week, which gives members variety and new flavors with every meal. 

With freshly prepped meal kit ingredients, Gobble simplifies the process of eating healthy, nutritious, and flavorful food, ensuring that members don’t sacrifice time for taste or vice versa. Convenience is at the core of every Gobble product and experience — The company even launched a text concierge service so that members can chat with a “sous chef” and get real-time, educated answers at any time, especially during their cooking experience.

What inspired you to create the 15 minute meal idea?

I have always been a tinkerer and grew up curious, constantly experimenting. Women have been wondering ‘what’s for dinner’ since the beginning of time. Other companies in this industry approached this question through diets or teaching women to cook. Gobble was encouraged to solve the real problem at hand and fit into the fabric of everyone’s daily life. Gobble’s already prepped and prepared meal kits do the invisible work of solving this timeless mealtime question, in just 15 minutes. Gobble’s 15 minutes philosophy was inspired by the importance of quality time with loved ones, and when dinner isn’t stressful or time consuming, this is made possible. 

Are there meal options to fit certain diets?

Yes there are. Gobble’s Lean and Clean meal options feature lean proteins, healthy fats, and are under 600 calories per serving. This meal plan also includes the same flexibility that Gobble’s other plans do, as members can easily add breakfast and lunch options, or skip deliveries with ease. 

Additionally, Gobble is a great option for picky eaters, as customers can choose their own proteins, grains, and quantities. And, Gobble gives the user full ingredient control. Gobble does most of the prep, but it leaves the final amounts of sauces and most other ingredients going into your dish up to you (unlike oven-ready, or fully prepped/cooked kits).

Tell us about Gobble’s ingredients.

All of Gobble’s ingredients and production are fresh, as if it was cooked in small batches at home, and the production is devoid of shelf stabilizing compounds or preservatives. This makes the supply chain evermore difficult as the company cannot store these complex and custom prepped ingredients from one week to the next. 

Tell us about being a female founder in this meal kit delivery space.

Being one of the only female founders in this space, I was inspired to solve a fundamental aspect of society, mealtimes. I saw my mom working 12+ hours a day while balancing her professional role alongside her role as a mom, that there was a void of solutions that allowed working women to provide for their families without sacrificing time or nutrition. Gobble is designed to solve a real problem and fit into the fabric of everyone’s daily life. I’m proud to be a female founder in this space, and am excited to continue to bring even more solutions to the table. (Literally.) 

How did the pandemic affect Gobble?

Gobble has seen a 200% increase in basket size of non-dinner menu items, as people are home all day and demand increased deliveries for all mealtimes. Throughout this pandemic, many Americans found themselves facing COVID Burnout, which led them turning to other meal solutions. During Fall 2020, Gobble ran a survey to better understand how COVID was affecting its members. 78.5% of respondents reported that the pandemic affected how they shop for and prepare food with 48% of people sharing that they order groceries solely online. We offer members the ability to transform one’s kitchen into a new country and transport one’s tastebuds through unique flavors and ingredients by implementing adventure into everyday life at home.

like a doll art for use by 360 magazine

KASH DOLL – LIKE A PRO FT. JUICY J

KASH DOLL RELEASES NEW TRACK & LYRIC VIDEO “LIKE A PRO” FEAT. JUICY J

Stars in 50 Cent’s New Starz Series ‘Black Mafia Family Out September 26

“Kash Doll is sharp, headstrong and savvy” – Billboard
“One of the most promising acts of female rap’s current class” – Nylon
“Kash Doll has established herself as a pioneering force in the industry.”– MTV
“Kash Doll has established herself as one of hip-hop’s leading female voices.” – XXL

Gold-selling Detroit rapper, entrepreneur, and actress Kash Doll drops her new track and lyric video “Like A Pro” feat. Juicy J via Republic Records.

As always, she comes through with the kind of raw lyrical fire that’s too hot to touch. Over a high-energy throwback beat, she delivers one raunchy and braggadocious bar after another with Juicy J joining her on the catchy hook.

Her most recent single Thumbin has already racked up millions of streams to date. Additionally, HotNewHipHop praised the track’s “addictive chorus and copious amounts of quotable lyrics, while hailing it as “the next big hit on short-form video sharing platforms like TikTok and Triller.

The track arrived on the heels of her knockout collaboration with DJ Famous—“Bad Azz” feat. Mulatto & Benny The Butcher, which has amassed 9 million streams and counting. Beyond features from REVOLT, Pitchfork, Brooklyn Vegan and more, UPROXX claimed, “Kash Doll, DJ Infamous, Mulatto, and Benny The Butcher show why the competition is mad with ‘Bad Azz.’”

Kash Doll, who has garnered over 1 billion streams worldwide since signing with Republic Records, continues to pull up everywhere this year. She features on Saweetie’s “Hoops” alongside the legendary Salt-N-Pepa from the mega-anticipated Space Jam: A New Legacy Soundtrack. She’ll take the stage at Detroit Summer Fest on August 13, Migos “Culture III” Las Vegas Weekender on October 15 and Rolling Loud LA on December 10. She will appear in a starring recurring role on STARZ’ Black Mafia Family, which will premiere on September 26.

Kash Doll continues to make waves. Receiving critical acclaim from Vulture and Marie Claire, Essence praised, “If there’s one rapper who can teach us a thing or two about remaining confident, it’s Kash Doll.” Meanwhile, she guested on “Friday Night Cypher” from Big Sean’s chart-dominating Detroit 2 and joined forces with HoodCelebrityy for “So Pretty.”

Detroit native Kash Doll has impacted the music industry with a commanding force, dropping street-earned truths with her throwback wordplay and powerful bars. The one-two combination of spirit and sass announced her as fiery female force in 2019 after quietly amassing 30 million-plus on-demand streams, garnering the BMI Social Star Award and “Issa Wave Award” at the BET Social Awards, securing a new management deal with Title 9 Productions and inking a recording contract with Republic Records. An unbelievable story brought her to this point. Losing her dad on just her first birthday, she always held down multiple jobs to support her mom and siblings. And at 18, she started investing in herself eventually opening two beauty bars and funding her own music career. She made waves on the 2014 independent debut mixtape, Keisha Vs. Kash Doll. Following 2016’s Trapped In The Dollhouse, she developed a presence as a touring force and earned coveted co-signs from Drake, Big Sean, Rick Ross, Remy Ma, and many more. The 2018 The Vault mixtape captured #1 on multiple mixtape sites as her debut single for Republic Records “Ice Me Out” and its 2 Chainz-assisted official remix clocked 85 million-plus total streams.

Last year, Kash Doll also released a project solely for her fans titled Brat Mail to thank them for all their continued support. The project garnered over 30 million global streams and features the break out single “Check.” Shortly before Brat Mail, Kash released one of her biggest singles to date, “For Everybody,” which racked up over 101 million YouTube/VEVO views independently. Outside of music, this boss runs Kash Doll Enterprises and does charity work around her hometown. Her city bestowed the “Spirit of Detroit” Award upon her. Additionally, in 2019, Kash Doll released her debut album Stacked, received a 2019 BET Award nomination for “Best Female Hip-Hop Artist,” garnered critical acclaim for her album from BillboardMTV, UPROXX, BETForbes, Nylon and more and toured with Meek Mill. This year will be full of brand new music, acting and more from the Detroit star.

Hypeach for use by 360 Magazine

HYPEACH

Miami Swim Week wrapped up this weekend and one of California’s hottest new women’s fashion brands, Hypeach, made their debut appearance at the event.

As a young company that launched in early 2020, Hypeach has managed to quickly become a Southern California breakthrough brand, with the company being covered in Forbes, Access Daily, Telemundo and numerous other media outlets in its first year alone.

At Miami Swim Week, Hypeach showcased its recently released California Fresh Summer Collection, which included sexy yet tasteful eye-catching swimwear designs from their Los Angeles-made line, Hypeach Swim™. And, in addition to being a playful and feminine fashion line, one of the Hypeach core values is fashion that gives back. The company practices this by donating a portion of its sales to Global Girl Media, a non-profit organization that works to equip girls from underserved communities with training skills in journalism and media.

The Southern California brand was founded by Marlo and Brian Hovis. The husband & wife team are no strangers to the retailing world. Brian was VP of Marketing at Nordstrom & Head of Global Digital Marketing at Citibank before starting a line with his wife at the creative helm. Marlo is the Chief Brand Officer and Creative Director at Hypeach overseeing all brand strategy, product, creative and strategic partnerships. Last week, we got the chance to ask Marlo and Brian about their brand and partnerships.

What is Hypeach founded on?

Hypeach is a breakthrough California-based fashion brand that is inspired by the coastal lifestyle of Southern California. Hypeach offers affordable, stylish clothes that are distinctly Californian in aesthetic, hence its “California Fresh” style. Launched in 2020 to evolve the fast fashion ecommerce market space, Hypeach offers consistently high-quality apparel, unbelievable prices, and an exceptional customer experience.

Fashion That Gives Back is our mission. We donate a portion of every purchase to our charity partner, Global Girl Media, which equips young women from underrepresented backgrounds with journalism training and equipment to help reshape the media. We believe together we can accomplish so much more.

What was the experience like of being a standout successful fashion brand and landing a coveted spot at Planet Fashion TV’s Miami Swim Week showcase?

Miami Swim Week is like no other fashion event. Smoldering temperatures, sexy beautiful people, and styles, plus a distinct electricity in the air. We were honored to be able to debut our swim collection there. Putting together a fashion show at swim week truly was a dream and we were proud to be able to showcase our Made in Los Angeles Hypeach Swim line and represent California.

We brought our fun and flashy collection of swim and summer ready styles and everything about our show was simply happy & hopeful. Joy Corrigan, a Victoria’s Secret model and fashion icon, opened and closed our show and her younger sister Gina walked for the first time with us!

What is the partnership with Global Girl Media? How does Hypeach work to uplift the voices of underrepresented girls in media and journalism? 

Before we established Hypeach we knew we wanted to use fashion as a force for good. The business presented an opportunity to support causes in a larger way through collective giving with every purchase.

Global Girl Media (GGM) is such a powerful, female-run organization global in reach but HQ in Los Angeles. They equip young girls from marginalized communities with journalism training equipment & training to tell their own stories and contribute to the media landscape. They empower young women with media literacies to become positive agents of change.

Not only do we donate a portion of every purchase, but we periodically host participants at our HQ to create content, dress up, and have a unique experience in front of the camera. We’re currently exploring the possibility of refugee makeovers and how our partnership can deepen its connections. Marlo also sits on the executive board, and we are exploring how we can also work with fashion influencers and strategic partners to help support the mission and participants in creative ways.

Learn more about Hypeach here.

La Costa Duo by Hypeach for use by 360 Magazine

Hypeach for use by 360 Magazine

Flora Cash photograph from Jim Merlis, Big Hassle Media for use by 360 Magazine

Flora Cash shares new single – Chronically Beautiful

RIAA platinum-certified indie-pop duo Flora Cash has today unveiled a tender and reflective new single. “Chronically Beautiful” is available now via the Swedish/American band’s own Flower Money Records at all DSPs and streaming services.

“’Chronically Beautiful’ was sparked when we were having a conversation about what it means to be beautiful,” says Flora Cash, “especially when looked at through the lens of real love. It’s not an acute, momentary perception; it’s the feeling that the person you love; the person that you waited your whole life for has a beauty that transcends any given moment and isn’t dependent on what they happen to be wearing or how their face looks that day or week or month; they’re chronically beautiful.”

Listen to “Chronically Beautiful”

“Chronically Beautiful” marks the latest new music from Flora Cash following the arrival earlier this year of the poignant new single, “Soul Mate,” available now for streaming and download. Now boasting more than 2.5M worldwide streams thus far, the track is joined by an equally powerful official music video streaming now here.

Listen To “Soul Mate”

Watch “Soul Mate”

Flora Cash was born in 2012 when Minneapolis-native Cole Randall uploaded his music to Soundcloud and caught the attention of Sweden-based Shpresa Lleshaj. The pair soon began playing music together, forming a relationship that would eventually blossom into marriage. A series of independent releases were followed by an acclaimed seven-song mini-LP, Can Summer Love Last Forever?, in March 2016. Flora Cash’s full-length debut album, Nothing Lasts Forever (And It’s Fine), arrived the following year, highlighted by the global smash single, “You’re Somebody Else.” First released in 2017, the RIAA platinum-certified single has proven a true viral phenomenon, currently boasting over 250M worldwide streams while ranking as one of Shazam’s Most Shazamed Alternative Songs in both 2019 and 2020. Hailed by Forbes as “arguably the most intriguing song on the radio this past year,” “You’re Somebody Else” was equally popular at multi-format outlets nationwide, reaching #1 at Alternative and Triple-A while also ascending to the top 5 on Billboard’s “Hot Rock Songs” chart. The track – which has also inspired countless TikTok videos in recent months – is joined by an official lyric video, now with over 133M views via YouTube alone.

As creative and engaging onstage as they are in the studio, Flora Cash lit up stages around the world with a wide range of international live dates, including tours alongside Sir Sly, Joywave, lovelytheband, Judah & the Lion, and AJR as well as festival appearances at Life is Beautiful, Bumbershoot, Austin City Limits Music Festival, Hangout Music Fest, Firefly Music Festival, and the KROQ Weenie Roast & Luau, to name but a few. The duo is currently slated to perform at Hamburg, Germany’s MS Dockville 2021, set for Friday, August 13th; additional dates will be announced soon. For updates, please visit here.

In 2020, Flora Cash released their much-anticipated sophomore album, Baby, It’s Okay, highlighted by the hit singles, “Missing Home” and “They Own This Town” and praised by Atwood Magazine for its “stunning display of stripped back, emotive songwriting, minimal introductions and impressive vocal lines are laced over lush, electro-pop instrumentals as delicate as they are organic, all delving into relational themes…a stunning second album.”

“Well-thought-out, congruent, and brilliantly detailed, Flora Cash explores themes such as post-breakup blues and coming to terms with oneself, all coated in melancholic and bittersweet vibes.” – ATWOOD MAGAZINE

“A sound that’s equal parts earthy and ethereal” – SUBSTREAM

“Bitingly bittersweet (Flora Cash’s) crystalline guitar and spine-tingling melodies give voice to that feeling of emptiness that’s recently become all-too-familiar.” – THE LINE OF BEST FIT

“Alongside artists like Billie Eilish, Maggie Rogers, and Francis and the Lights, Flora Cash is on the front lines of modern musicians redefining alt-pop by injecting their music with heartfelt conviction.” – EARMILK

Connect With Flora Cash

Flora Cash Website

Twitter

Instagram

Facebook

Youtube

BIA "WHOLE LOTTA MONEY” feat Nicki Minaj image shot by Bonnie Nicholds via Ayanna Wilks at Epic Records for use by 360 Magazine

BIA – WHOLE LOTTA MONEY

BIA’S “WHOLE LOTTA MONEY” REMIX FEATURING NICKI MINAJ DEBUTS AT NO. 16 ON THE BILLBOARD HOT 100

LISTEN HERE

#1 ON BILLBOARD R&B/HIP-HOP DIGITAL SONG SALES

FOR CERTAIN LP ARRIVES AT # 39 ON TOP R&B/HIP-HOP ALBUMS; #64 ON BILLBOARD 200

BIA TO PERFORM AT ROLLING LOUD MIAMI THIS SUNDAY JULY 25

“Elsewhere on the Artist 100, BIA debuts at No. 73, as her single “Whole Lotta Money” debuts at No. 16 on the Hot 100. The song bows following the arrival of its remix featuring Nicki Minaj, powered by a 238% surge to 14.7 million U.S. streams in the tracking week. The song marks the first top 40 Hot 100 hit for BIA (aka Medford, Mass.-born Bianca Landrau), who previously hit the chart with the No. 46-peaking “Best on Earth,” with Russ, in 2019-20. “Money” also opens at No. 9 on Streaming Songs, giving BIA her first top 10 in her first appearance on the survey. Concurrently, her LP For Certain arrives at No. 39 on Top R&B/Hip-Hop Albums with 12,000 equivalent album units (up 255%), also marking her first visit to the chart.” – BILLBOARD

“Four songs debuted in the Top Ten on the latest RS 100, with Bia’s “Whole Lotta Money” landing at Number Nine. The track originally appeared on the For Certain album in December before Nicki Minaj jumped on the remix.”ROLLING STONE

“On the remix, BIA and Minaj ride the bass-heavy beat with ease and naturally play off each other’s braggadocious energy to create a uniquely “BarBIA” experience.” FORBES

Check out the below performance dates to catch BIA at a festival near you and stay tuned for more music soon.

July 25 – Rolling Loud Miami

July 31 – 2021 Lollapalooza Chicago

September 18 – Life is Beautiful Festival Las Vegas

October 1 – Austin City Limits Festival

October 29 – Rolling Loud New York

November 13 – Day N Vegas Festival

December 10 – Rolling Loud California Festival

ABOUT BIA:

Platinum recording artist BIA has gradually been traveling along her own lane within music, a lane that only she can occupy. Raised in Boston, the rap femme fatale is known for music that possesses both biting wit and a boldly authentic swag. It comes, undoubtedly, from BIA’s years traveling through the Boston rap scene, later moving over to Miami, Los Angeles, and then taking over the world. With every mixtape, collaboration, and guest appearance, BIA has only amplified her reach. So much so, that she made the most in a pandemic, dominating 2020 with a fresh new perspective. She inked a deal with Epic Records, dropped the hard-hitting “Free BIA (1st Day Out)” and the intoxicating “COVERGIRL”, as well as dove further into the fashion world with a feature in Good American’s Spring 2020 campaign and Missguided x Sean John Fall 2020 capsule collection.

By the close of 2020, she dropped her For Certain EP, armed with the hit single “Whole Lotta Money”—a song with a central message that unlimited currency can be both mental and physical. The EP reached the Top 10 of Billboard’s Heatseekers Album Charts, with the aforementioned single become a sleeper hit that would bring her uncharted.

*Photo credit: Bonnie Nicholds

image from Christina Hernandez for use by 360 Magazine

GODFORD — “CALIFORNIA, PT. I”

Today, France’s enigmatic tastemaker Godford returns to airwaves with a brand new composition, “California, Pt. I,” on Pack Records. You can listen to the new work HERE.

Taking his expressive ethos to new places, the producer transforms California from a dot on a map to a conceptual place of solace where he is able to process his thoughts. This concept is communicated throughout each layer of “California, Pt. I;” its dewy synth-work and soft vocals envelop listeners in warmth, while progressions in a minor key add a hint of nostalgia to the finished product.

“California for me is an abstract place in my head; more like a mental ‘El Dorado’ where I can manage my emotions, and where I feel safe with myself.” —Godford

Further elevating the single is well known magazine photographer and veteran Montblanc, Nike and Longchamp collaborator Felix Dol Maillot, who forged a bespoke music video that emulates the emotions expressed in “California, Pt. I.”

Godford’s core value of transcending ego in modern artistry stands strong. By remaining anonymous, he allows the listeners to create their own interpretations of his work based on emotions elicited within each production. Writing sessions split between the quaint French countryside and the bustling city life of Paris bolster his ability to draw upon a range of emotions, which are translated into song.

This methodology proved resonant on a global scale; Godford’s debut album, Non Binary Place (2020), earned widespread recognition among pop and electronic aficionados alike and lead to a steadfast fanbase around the project. Forbes, FADER, Complex and more offered their praise upon its release. He now prepares to bring his music to a live setting, with a hallowed slot at Pitchfork Music Festival in Paris this November.

Despite a fractured world and continued unrest, “California, Pt. I” offers its audience a chance to reconnect on the sonic plane—and once again harkens to a time where all could share the embrace of the rave.