Posts tagged with "marketing"

Lexus NXC via Lexus for use by 360 Magazine

Lexus NX Marketing Campaign

The rules of success have changed. It’s no longer just about getting ahead or the constant grind. It’s about prioritizing what truly matters, cutting out distractions, and working hard for what fulfills you. The NX marketing campaign, called “Hustle for What Matters,” is designed to reach those with great ambition who are carving their own paths. It leans heavily into the digital and streaming space to connect with this busy audience where they are most likely to engage.

With the all-new 2022 NX, Lexus has created a next-generation crossover that prioritizes what matters most to drivers. The NX ushers in the next chapter of design, innovation, and performance for the brand. It offers a powertrain to fit every lifestyle and driving preference, including our new plug-in electric vehicle, the NX 450h+. The NX marks the debut of the all-new Lexus Interface multimedia system with an available 14-inch touchscreen–designed for seamless connectivity and personalization.

“The all-new NX is a strong representation of the future of the Lexus brand, and this campaign helps bring that to life,” said Vinay Shahani, vice president of Lexus marketing. “Redesigned from the inside out, the NX ushers in Lexus’ next chapter with bold design, connected driving feel, intuitive technology, electrification, and unmatched craftsmanship.”

Find Your Something and Give It Everything

The campaign’s seven broadcast spots debuted yesterday with targeted and wide-reaching creativity.

  • Hustle“: depicts new takes on traditional rules for getting ahead and how the all-new NX prioritizes what matters for drivers.
  • Get Ahead“: shows how the all-new NX helps drivers navigate daily challenges
  • “Elevate”: a pair of Black filmmakers leverage the intuitive technology found in the all-new NX to capture something truly extraordinary.
  • Defy“: focused on the Hispanic audience, it illustrates a journey overcoming obstacles and the all-new NX helping to forge a new path.
  • Shine“: illuminates the all-new NX and LGBTQ talent in a city of lights on a road full of possibilities and refined opportunities.
  • “NX Level”: juxtaposing the performance and technology of the all-new NX with the powerful athleticism of humans, these two spots by the same name were created for East Asian and Asian Indian audiences.

Focusing on What Matters

A fully integrated media campaign is designed to focus on what matters most to NX guests, whether they define accomplishment as the ability to travel, take over the esports world, or leverage technology to create a better balance in their lives. Highlights include:

  • Twitch: Lexus is taking aspiring Twitch creators for a ride in a Lexus NX, where they will pitch their most unique stream ideas and let fans decide which creator will be given the opportunity to make their idea a reality. This is Lexus’ second collaboration with the interactive live streaming service Twitch.
  • 100 Thieves: In celebration of esports and the determination required to win a championship title, Lexus will develop a graphic representation of 100 Thieves’ League of Legends Championship win leveraging gameplay data from the epic victory. This graphic will be turned into a one-of-a-kind car wrap for an exclusive, customized 100T x Lexus NX that showcases the connected features and tech-forward design of the all-new NX.
  • Google: A custom, Google Cloud-streamed, AR experience brings the all-new redesigned NX to the driveways of YouTube viewers. It’s also available HERE.
  • Roku: Lexus is teaming up with Roku in the largest awareness campaign ever through the OneView platform, tapping into Roku’s proprietary first-party data to maximize unique omnichannel reach to traditional TV.

The “Hustle for What Matters” TV spots will air during primetime and sports, including the Winter Games, March Madness, and the NBA. In addition to broadcast, Lexus will reach audiences through social videos featuring some of the broadcast talent, radio, and digital. Out-of-home media will include airports, rideshare, ski resorts, and billboards.

Vertex Consulting Group – Examining an Innovator

Always reflecting on the up-and-coming leaders of the industry, 360 had a chance to connect with Vertex Consulting Group on their methodology, ethos, and results. After digging further into their company identity, their slogan, “innovative & quality solutions,” is by far an understatement of what they are capable of. With a 4.8/5 Trustpilot rating based on hundreds of reviews, Vertex Consulting Group is one of the most promising agencies, or ‘power houses’ as they call it, of the latest generation. Read on to learn more about Vertex. 

The History of Vertex 

Let’s backtrack a bit – Vertex Consulting Group was initially founded in 2020 in Denmark by a merger of several other agencies based out of Europe, the United Arab Emirates & The United States. This global context has allowed Vertex to retain its unique point of view 

When the previous firms merged & Vertex Consulting Group was created, the founders of the old firms covered each segment of their previous specialties in this new powerhouse. The secret behind their success could be their incredible resume, featuring consistency and clarity in their vast amount of previous project experience. For example, 360 learned every senior partner has at least six years of experience in their respective field which obviously creates a decent foundation for building an empire of success. With an experienced team, Vertex has been able to pivot their individual talents into a cohesive picture

Vertex Today

In particular, 360 found Vertex’s unique approach to their Spotify Management to stand out. What we are privy to witnessing here is the remodeling of music marketing as we know it. They reinvented the regular ads strategy by adding several elements from manual scraping. This is on top of the different aspect of targeting; the reach stays the same as in any other ad, but the specific targeting or the type of people that see their ads are much more likely to find it interesting. After looking further into Vertex’s behind the scenes, we are seeing an interest & a click rate with up to 500% higher than before they implemented their own strategies to the manual targeting. In an industry that is constantly shifting and where consultants can find it difficult to stay afloat, Vertex, with their singular strategy seems to ride the wave. 

All in all, what Vertex Consulting Group is accomplishing is revolutionary for the music industry. It eliminates the old school playlist marketing by outnumbering it by far, while making it far easier to navigate whether musical streams are real or botted – a main issue of discussion regarding marketing in the music industry the last few years. The results their Spotify Management has had on their clients are beyond incredible. Several have expressed the belief that “This is the best service for any artist! Shout out everyone at Vertex!” and “This is definitely THE best investment I’ve ever made for my music career” proving that the right investment for up-and-coming artists can make all the difference.

From record deal signing to world tours – Vertex navigates the industry with grace. It is safe to say that Vertex Consulting Group elevates their artists’ careers on an incredible level.

graph via Mina Tocalini for use by 360 Magazine

Black Owned Media’s Marketing Panel

By: Skyler Johnson

Black Owned Media Equity and Sustainability Institute hosted an educational marketing panel to help small businesses, primarily newsrooms, in getting people to donate money through membership.

Building Trust

There are many ways to build trust with the audience. The easiest way is to create habits through emails and newsletters. The phone is the modern day porch. People routinely wake up and check their phones in the same way they used to read the newspaper. They offer a way for companies to meet their clientele where they are. It’s important to be transparent about what the association is and what its goal is. A person may not know a certain magazine is non-profit.

They drew a comparison with dating apps. Potential members are the people swiping left and right. The goal would be to get people from casual hookups, people looking at random articles, to active viewers. The newsletter was mentioned as a consistent and direct channel to readers. Once you build up their trust, you can begin to ask for donations.

Welcome Series

A welcome series is helpful in this transparency. It lets them know why they need your newspaper in their lives. After the welcome series, now they can ask for money, which can and should feel uncomfortable and daunting. One should never be too cautious when asking for money. They recommended having monthly donations instead of one-time payments. 

Surveys

When attempting to decide which content resonates the most with your base, survey  was described as the easiest way to do so. These questionnaires should find out the basic needs of your patrons: where and how and how often they will read. What kind of news do they read? Publishing polls yearly help in seeing changes over time. And it’s important to include some questions gauging the emotional connection the patron has with the content. 

Conclusion

Ultimately, the panelists explained, there’s no exact science for any of this. It’s hard to gauge whether something will work or not and it’s impossible to tell how many welcome emails are needed and how much you should ask for in donations. That takes practice, and with enough of it you’ll be able to secure donations easily.

illustration by Mina Tocalini for use by 360 Magazine

Digital Transformation | How has technology changed your business? 

The use of technology is providing businesses a myriad of opportunities to connect with customers, educate their client base, promote products and services, track trends using analytics, and extend visibility beyond traditional company websites. This is especially important given the increase in remote working environments as well as the increase in electronic shopping. Customers and clients are reaping the benefits of this digital world and these business leaders are sharing the unique ways technology has changed their businesses. 

1. Zero Carbon Footprint

Brittany Kaiser, Chair of the Board of Directors Gryphon Digital Mining

Technology has made our business possible. At Gryphon Digital Mining, we create the world’s largest fully integrated pure-play Bitcoin miner with zero carbon footprint. Bitcoin mining is the process of creating a new bitcoin by solving a computational puzzle.

Bitcoin mining is necessary to maintain the ledger of transactions upon which Bitcoin is based. We are grateful that technology offers a world of possibilities.

2. Customer Education and Connection

Micheal Fischer, Founder Elite HRT 

Our business has been able to connect physicians with patients much more effectively and easily with online access. On top of that, patient education has been much easier for our Hormone Replacement Therapy (HRT) treatment plans, in order to ensure patients of their informed decisions. It’s been great to connect people to get them started leading healthier and happier lives. 

3. Refreshing Remote Work Structure

Samantha Charleston, VP Human Resources Newell Brands

For the time being, Newell Brands is continuing our remote work structure for the majority of the office population. A benefit of the new situation is it has given employees an outlet to try new things, think differently, share ideas and find solutions.

4. Business through Webapps

Amber Theurer, Chief Marketing Officer ivee

The ability for us to generate business through a webapp has been very beneficial for us, since apps are usually very user-friendly and virtually everyone is on their phones often enough as it is. By just tapping a few buttons on your phone, we can have a Registered Nurse provide IV treatment and other health and wellness services to you at your home or work in as soon as an hour. Without our platform, the process of being able to set up these appointments, and the subsequent efficiencies gained would not be nearly as impactful.

5. Educate and Connect through Blog Posts

Brandon Monaghan, Co-Founder Miracle Brand

Providing customers with more information through our blog has been a game-changer. Through this online community of readers, we have been able to establish a personal connection with our customers and eventual customers. We feel educating people through the blog about our products and providing other helpful tips aids in new and recurring sales from previous customers. 

6. Analytics Platforms for a Better Customer Experience

Benjamin Smith, Founder Disco

Using the vast amount of information available through analytics platforms like Google Analytics or SEMrush is pivotal to understanding how customers are finding and interacting with a website. Tracking behavior, identifying trends and roadblocks, analyzing search terms, and so on can help guide how to go about optimizing for a better customer experience.

7. Remote Business Connection and Productivity  

Joe Parenteau, Co-founder  Fable Home

Fable Home has almost always been a remote working business, with the option to come into the office as needed. Technology has allowed us to smoothly and effectively transition all of our employees to remote roles with success. We are able to communicate with video chatting and quick emails or Slack messages. Technology allows us to constantly stay connected and boost productivity levels!

8. Promote with Social Media using Analytics

Annabel Love, Co-founder & COO Nori Press

Technology has changed the way we promoted our business and got in front of the right customers. With social media, we wanted to target people who were actually interested in using our product, rather than just hoping the advertisements would do their job. Using analytics, we are able to target people who are more likely to be interested and use more optimization to increase sales. 

9. Create an Office Atmosphere at Home with Video Communication

Brittney Dolin, CEO Pocketbook Agency

If it wasn’t for the quick and easy adaptation our company experienced with technology, we would be in a very different place right now. Technology contributed to basic day-to-day practices in addition to assisting us in the trend tracking process. We were able to implement video chatting and Slack communication to help employees create a resemblance of office atmosphere at home. As trends changed, so did our goals! 

10. Track Customer Goals to Meet Needs

Jeff Goodwin, Sr. Director of Performance Marketing and e-Commerce Orgain

Technology has allowed the nutrition industry to skyrocket, as more information becomes publicly available and the interest for higher nutrition increased tenfold in the past decade. We are also able to track more accurately how health and fitness can help people reach their goals, and being able to formulate our products around those needs has become a lot easier. 

11. Attract Prospects from Anywhere without Travel 

Chris Bedi, CIO ServiceNow

Employers will quickly realize that they can start hiring anywhere and attract a whole new set of prospects. And even though there’s a level of Zoom fatigue that’s setting in from nonstop video calls, the travel market is forever changed, he predicts. The concept of getting on a plane for six hours for a two-hour meeting and being jet lagged, people are going to go — why?

The pandemic has changed the way we live life and do business. As Elon Musk says, “Some people don’t like change, but you need to embrace change if the alternative is disaster.” Technology allows you to grow, expand, and elevate your business. With the number of opportunities to incorporate technology into your practice, how can your organization use technology to its advantage today?

12. Increase the Confidence of Customers through Education of Products

Aidan Cole, CEO TatBrow

We have been able to inform and empower the public by adding a “How to Use” section to our website. This gives potential customers confidence in using our product and has been enhanced with the use of video to show TatBrow demos without customers even leaving our site! This makes it convenient for customers to purchase immediately following their exploration of these resources. 

13. Stay on Top of Trends to Increase E-Commerce

Chris Vaughn, Co-founder Saucey

Before the pandemic e-commerce sales were already on the rise. When the pandemic hit and everyone was forced to purchase their essentials through the internet, naturally sales sky-rocketed. The convenience of purchasing products and services shifted from real-time purchases (in-stores) to finding the best product or service (researching and analyzing online), so our technologies also made that shift. We were able to stay on top of trends by effectively tracking them! Quickly, consumers began developing e-commerce habits that significantly helped these businesses track their sales and network. 

14. Promote through Social Media and Web Platforms

Ben Teicher, President/CEO Healthy Directions

Being able to promote our podcasts from our website and on our YouTube channel has been really helpful for our business. Without these digital forms of media, we probably wouldn’t be able to communicate our expertise with the public to the same degree, nor would we be able to allow our prospects and customers to get to know our brand as well. 

15. SEO Marketing

Danielle Callabrese, COO De La Calle

An important component of technology is the work put into search engine optimization. Consumer behaviors have unmistakably changed. They are no longer casually shopping around in stores. Trends have indicated that consumers are researching products they are interested in purchasing before making the trip to their preferred retailer (whether that be in person or online). SEO marketing has been around for some time, but it wasn’t until the global pandemic that we saw this side of marketing truly take off.

Image via Booksavvy Public Relations for 360 Magazine

Karen Gershowitz – Travel Mania: Stories of Wanderlust

Yes, You CAN Fit Travel into a Busy Career. It Just Takes Planning.

By Karen Gershowitz

I know what you’re thinking: Travel is opening back up and I’m itching to go. But when I’m drowning in deadlines and work and want to spend time with family and friends, how can travel possibly fit in? The answer is, with planning.

My career as a marketing researcher and strategist is intense. Yet in 5 decades, I’ve managed to travel to 90 different countries. Travel is my passion. Reducing or giving it up, even for work, is out of the question. These competing priorities have taught me to plan ahead and be creative.  I talk about some of the many ways I’ve done this in my memoir Travel Mania: Stories of Wanderlust.

At the beginning of my career, two weeks of vacation was the maximum allowed. I planned those weeks around long weekends to get the most out of them. Four vacation days became nine-day trips.

Another possibility I discovered is to rollover vacation time, allowing for a longer trip.  You might take one week the first year, then plan for a three-week trip the next. That strategy allowed me to go to Tanzania for a photo safari and then climb Mt. Kilimanjaro.

If you can afford it, consider unpaid leave. I did that for a trip to Australia that took me across the globe when after the flight and recovering from jetlag, two weeks would have been whittled down to just over a week of satisfying travel. That extra vacation time is unlikely to change your career trajectory and will leave you with memories for a lifetime. Negotiating extra travel time when taking a new job is a great tactic, and in this post- COVID world where labor supply is short, now might be the perfect time. Two weeks is far too short to satisfy a travel itch. In negotiating for extra vacation time when changing jobs—four weeks in total—I only brought it up after we had settled on pay. The deal with my boss was that the month had to be split into three periods scattered across the year. That worked for the company; my absence didn’t stop any projects from proceeding. It also satisfied my desire for travel. 

You might also consider taking an extended break prior to starting with a new employer. time off between jobs. It’s a magical time with no stresses about what you’ve left behind. When I negotiated for four weeks of vacation time, I also negotiated my start date. I gave myself a full month, which allowed me to take three separate trips–Hawaii, Spain and Puerto Rico. I began my new position fully rested, with a clear head and excitement about the work. 

If you do find yourself with a quiet stretch take advantage of it. Rather than fretting about not having work or creating make work, scour the internet for last minute deals. Traveling to a lesser known place may lead to fabulous, unexpected finds. Years ago, I went to Venezuela at the last moment and discovered nearly empty pristine beaches and an Italian village in the Andes.

Here are some tips for making whatever time you have enjoyable, worry-free and non-jeopardizing to your career.

  • Give everyone lots of advance notice if you will be gone for more than a few days.  No one likes surprises, least of all clients and colleagues. This gives them time to discuss what should happen while you are away.
  • Try to anticipate any issues, problems, or questions and make sure you’ve dealt with them before you leave. 
  • Update your boss and co-workers on any current projects in detail and in writing so they have a reference document if they need information. 
  • Make it clear that you will be unreachable during your away time (you don’t want to be brought back to “reality” while traveling).  If necessary, tell them wi-fi is likely to be unreliable where you will be staying.

For much of my career I have also traveled for business, both domestically and internationally. This allowed me to see the world while my clients paid for my flights and other expenses. If you are also lucky enough to travel for business, here are some ideas for how to experience the location beyond meeting rooms. 

  • Try to plan the trip near a weekend, then stay a couple of extra days. Or even plan your whole vacation in some desirable destination. I traveled for two weeks in Asia, following a meeting in Singapore.
  • Once virtual conferences become an option instead of a necessity, if you attend them and can choose, find ones that meet your needs and are in a destination you’d like to see. 
  • Ask local business associates what to see and do. Because they live there, they may have some great tips for restaurants and sites off the usual tourist routes.
  • Before going, look for events taking place while you’re there—concerts, ball games, walking tours, cooking classes, art or antique shows. 

I hate clichés, but where there’s a will, there’s a way really applies to fitting travel into a career. If you want it enough, plan ahead, don’t keep it a secret and enjoy every moment.

ABOUT THE AUTHOR

Karen Gershowitz, author of Travel Mania: Stories of Wanderlust, has been traveling since age 17 when she boarded a plane to Europe and stayed there for three years. She has since traveled to more than 90 countries, experiencing countless bold, once-in-a-lifetime adventures: climbing Mount Kilimanjaro, trekking atop an elephant in Thailand, hiking in the blistering heat of the Moroccan desert—and much more. While studying ceramics as an undergraduate at the Kansas City Art Studio, Karen proposed and received a grant to photograph ceramics studios, potters and their work throughout Japan. She later built a career as a marketing strategist and researcher with companies who sent her around the globe to conduct focus groups, interviews and meetings. She lives in New York City, but is a citizen of the world.

Vaughn Lowery illustration by Allison Christensen for his book Move Like Water x Be Fluid produced by 360 MAGAZINE

Move Like Water × Be Fluid

By Katrina Tiktinsky

Vaughn Lowery, founder and publisher of 360 MAGAZINE, is set to release his first book this month. Move Like Water × Be Fluid is a stunning memoir documenting the author’s journey from a childhood in the Detroit’s subsidized, section 8 housing to a successful career in fashion and media. The arc of this remarkable passage twists and turns in surprising ways, ensuring readers will believe in the concept that this life truly is what you make it. The text will debut as an exclusive multi-volume installation within 360 MAGAZINE and marks the inception of the brand’s foray into publishing.

This provocative coming-of-age story explores the power of branding strategy, a technique the writer developed at an early age and carried with him throughout his lifetime. Lowery, from the time he was a young child, is able to comprehend that one’s innate, individual self is their greatest commodity in life. Through the highs and lows that inform his experience, he stays true to that ideal. Lowery puts forward a raw and compelling narrative of a child, and later a man, who repeatedly picks himself up, reimagines his life, and finds innovative ways to move forward. The self-empowerment so emblematic in Lowery’s character and story promotes readers to adopt the author’s tactics in their own lives.

The influence of prominent civil rights leader Joseph Lowery, the writer’s grandfather, is prevalent in this work. A beacon for both hope and progress during the Civil Rights Movement, the legacy of Joseph Lowery weighs heavily on the narrator. This, along with his upbringing and existence as a black man in America, make Lowery both introspective and contextually aware when it comes to race. Moreover, draws parallels between the movement his grandfather championed and led, and the Black Lives Matter movement of today, exposing the failures of our system and calling for meaningful, systemic change. Both Joseph and Vaughn Lowery are members of the first intercollegiate historically African American organization Alpha Phi Alpha. Lowery simultaneously considers the work he can do, as a singular human being, to forward social justice causes in his day-to-day life and interactions with others. 

In 1920, his grandmother, Agnes Christine Moore Lowery (the little girl in the blue dress, also a member of Alpha Kappa Alpha), came with her grandmother to become the first black to vote in Tennessee. The kids’ book, The Big Day, depicts their journey the day she voted, now available on Amazon here.

Photo of LaJUNE by Armon Hayes for 360 Magazine

Photo: Armon Hayes, Talent: LaJUNE

360 Magazine is also now selling one of a kind home goods via Chairish, a curated marketplace for the best in vintage and contemporary furniture, decor and art. Check out this piece designed by 360’s founder Vaughn Lowery.

In the year 2020, which has been afflicted with an overwhelming amount of change, there has never been a timelier moment for insight from a man like Lowery. As mentioned, Lowery’s deep ties and connections to racial justice in America feels incredibly relevant, as do his thoughts on digital media, something Lowery pioneered years before COVID-19 forced the world hurriedly online. Constantly at the forefront of social change, Move Like Water × Be Fluid offers an understanding of the current moment, yet looks forward to the possibility of an evolved, cosmopolitan world. One that Lowery aspires to through all his works, including this installation and 360 MAGAZINE.

As we follow the author through grade school, high school and on through Cornell University, we collect advice from a myriad of powerful secondary characters. From all walks of life, these secondary support systems offer Lowery the push he needs to continue on striving towards something better. We watch Lowery model the work ethic of his admired older sister, gain confidence from an encouraging teacher, change the trajectory of his life due to a neighborhood mentor, and learn from the critique of a Residential Advisor. This self-help-book stands apart for never failing to appreciate the importance of an individual’s support system. Fittingly, while the book catalogues Lowery’s journey to success, it inspires and encourages readers in the same way Lowery’s community uplifted him – to take action towards a meaningful life.

Comparable titles to Move Like Water × Be Fluid include other stories of individuals who later turned to publishing their experiences in self-help books. Numerous celebrity examples include Becoming by Michelle Obama, Shoe Dog by Phil Knight, or The Path Made Clear by Oprah Winfrey. These titles, as well as Lowery’s first book, all feature introspection and explanations regarding the course of the authors’ lives. 

The following descriptions outlines the chapter-by-chapter journey within Move Like Water × Be Fluid.

Chapter 1: The beginning of Lowery’s journey is marked by his complicated childhood in Detroit, distinctly connected to his sense of place and community. Financial struggles and surroundings reminiscent of the song “Gangsta’s Paradise,” as well as the author’s early experience with assault contextualize the course of Lowery’s life.

Chapter 2: A childhood mood, coupled with the realization of his intelligence, swiftly changed the direction of Lowery’s life. Following a move to New Jersey to live with his older sister, Lowery’s early experiences of racism shine a light on his passion for racial justice today. The opportunity to participate in an honored education program again changes the trajectory Lowery follows.

Chapter 3: This chapter offers insight into the ups and downs of high school, a narrative many are familiar with. Yet, Lowery’s poised observations throughout the chapter reflect his early understanding of the world.

Chapter 4: After a remarkable yet complex journey through high school, Lowery achieves the first of many dreams by gaining the chance to attend Cornell University in New York. At Cornell, he is able to expand his understanding of self and what he hopes to accomplish.

Chapter 5: Saks Fifth Avenue recruits Lowery to work in their corporate office, marking Lowery’s first foray into the world of economics and fashion. The advice he gains from mentors in the field prompts him to shift towards a career in acting and modeling, supplemented by working in the Medicare Department of U.S. Healthcare.

Chapter 6: New York, in all its hectic nature, pointed Lowery west towards California where he could further capitalize on his talents in the entertainment industry.

Chapter 7: This chapter details one of the events in Lowery’s life for which he is best known: his commercials as “Joe Boxer Guy” that overwhelmed the nation. Following ups and downs in Los Angeles, this success cemented Lowery’s understanding of his own talents as well as his ties to L.A.

Chapter 8: Following an offensive home invasion, Lowery pivots to continue embracing what life throws at him with appearances on NBC’s “Scrubs” and “America’s Next Top Model.”

Chapter 9: With plenty of capital and the space to complement his next steps, Lowery founded 360 MAGAZINE in 2008, powering through the tidal wave that was the recession all due to his own brains and the belief in his product and brand.

Chapter 10: After another painful reminder of the inadequacies of the justice system in America due to an unjust prison stay, Lowery’s comprehension of what is truly important is once again realigned. Despite his negative experiences, his magazine is able to be on the cutting edge of the Los Angeles scene.

Chapter 11: The number 360 is ubiquitous to Lowery – one embodies the other. His appreciation for both his own capabilities and expertise, as well as the ones of others, assures his magazine and brand are constantly evolving. 

Chapter 12: Thinking on the future following the tragic death of a friend, Lowery is nowhere near finished and is more than ready to continue is many metamorphoses. He now exists in a space where he strives to empower others, all around the world. 360.

Move Like Water x Be Fluid, by Vaughn Lowery, is available this month exclusively on the 360 MAGAZINE’s website. 360 MAGAZINE has received numerous accolades, and has recently been featured on Dancing with the Stars. Stay in touch by following both Lowery (@vaughnlowery) and 360 (@360magazine)

Additionally Vaughn has an audio book titled, “Say Uncle: The Story of Vaughn Lowery” which loosely based on his childhood. It is available for here on Amazon Music. For additional info on Vaughn Lowery visit Wikipedia and IMDb.

Now available in all formats at Amazon, Barnes & Noble, Google Books, Blurb, Walmart and Audible.

Signed copies of Vaughn’s memoir, Move Like Water × Be Fluid, are available in our shop.

by Kaelen Felix for use by 360 Magazine

Top Mistakes to Avoid While Selling a Home for Cash

Generally, selling a home can take so much time, which you may not have. Real estate experts estimate 6 months or more when you follow the normal listing process. However, selling a home for cash can save you a lot of time because it is fast and easy. It will be even better if you avoid common mistakes homeowners make when taking this direction.

So, are you planning to sell your home for cash? Whether you are a real estate investor or just a homeowner trying to sell your home, avoiding these mistakes will make a big difference in your life.

Setting an Unrealistic Price When Selling a Home for Cash

Selling a home for cash, either to homebuyers or any other interested person, is fast when the price is realistic. When it is too high, every buyer will think twice before making an offer. A price that does not match the house will slow everything and might even derail the whole project completely.

To avoid this, have a professional conduct an appraisal and understand the current market price. If you want the house to sell even faster, slightly lower the price especially if you have not renovated and repaired areas that are not in great condition.

Selling to the Wrong Cash Buyers When Selling a Home for Cash

When selling a home for cash, using cash buyers can really save you time. They conveniently buy homes that are proposed to them as long as they meet their standards. However, one wrong move can mess things up; avoid choosing the wrong cash buyers, who are not fair in their pricing or will give you empty promises and never close the deal.

So, take your time to research and locate the best cash buyers in your area. Whether it is selling your house to an investor or new homeowner, they will give a fair offer and close the deal fast for you.

Failure to Prepare the Home for Sale

Selling a home for cash requires that you prepare your home for the process. Just like any other home sale, take some time to declutter and clean the home for showings. Potential cash homebuyers may want to close a deal fast, but they also consider the status of the home. Disorganization can put off buyers and force them to look elsewhere.

If possible, do simple repairs and renovations unless the cash buyer offers to buy on an “as-is” basis. This is usually a simple project that any person can really do.

Failure to Market the House

It is easy to personally market your home on social media and other free platforms. This will increase the visibility of your home even if you do not list it with real estate firms. On the other hand, failure to do marketing when selling a home for cash will increase the time it will stay on the market.

The wrong marketing will have a negative impact as well. So, make sure that you have used the right marketing even if it means hiring a digital marketer to take professional photos and post them for you.

Final Words

When selling a home for cash, most people wish to take the shortest time possible and get good proceeds at the same time. The above insights on mistakes to avoid when selling your home fast for cash will be invaluable to you. So, follow them carefully.

statistics illustration via Maria Soloman for use by 360 Magazine

Seven tips that will ensure your website’s calls-to-action get results 

Offering high-quality products or services is great, but it’s not always enough to make a sale. You also need to ensure you have strong calls-to-actions (CTAs) on your website. 

These are words or phrases, often presented on a button, that tell your customers what to do next. Sometimes, people just need a little bit of a push! 

In this article, we’re going to show you how to optimize your website’s CTAs so you can make more sales. 

Make sure your calls-to-action are bright and bold 

The design of your CTAs is just as important as the wording! You don’t want them to blend in, or readers might not spot them. So, you need to put some thought into how you can make them stand out. 

Typically, CTAs are presented on a clickable button. When choosing the color of yours, try to pick a hue that fits in with your branding, but that will still stand out against the background it’s on. Make sure the button is big enough, too — it should be one of the first page elements people are drawn to when they land on your website. 

Let’s take a look at a few examples for inspiration.

Paramount Plus, a new TV and movie streaming service, has a bright and bold CTA right on their homepage. 

There are two things in particular that stand out: first, the copy says TRY IT FREE. Because Paramount Plus is so new, it’s important that they reel in customers this way — after all, there are a lot of streaming services out there, so people will want to try before they buy. Additionally, the color of the button is a bright and clear blue. Not only does this color work with the company’s branding, but the blue also contrasts well against Spongebob’s yellow, making it even more eye-catching. 

KiwiCo, a kid’s craft subscription service, has a stand-out CTA right on their homepage as well. 

They’ve used a bright and bold green color to ensure their CTA button stands out against the grey background, and they’ve also added a fun light bulb icon that draws the eye. Not only does this help the call-to-action to stand out, but it could also spark a website visitor’s imagination and convince them to click through to “get a crate”. 

Think about how you could ensure your CTAs stand out on your website. What colors would work well, and are there any fun icons you could add for some extra interest? 

Stir up a sense of urgency 

If you create a sense of urgency with your CTAs, you can make your consumers feel like they’ll miss out if they don’t act now. This can lead to more people taking the action you’re looking for right away.

You can help create a sense of urgency with timers that outline when a particular promotion will end, or how much stock you have left, for instance. Let’s take a look at an example of a business that uses this tactic well.

For instance, Amazon likes to let people know when stock of a particular product is running low. They’ll then tell you to “order soon” to avoid missing out on the items you need.

This is a powerful technique that could provide a sense of uncertainty that will be just enough to push people into making a purchase. They even have two different buttons customers can press — one of which says “buy now”, which increases the feeling of urgency. Amazon is the biggest online retailer in the world, so this is clearly a tactic that has served them well. 

Play on your website visitors’ FOMO 

Similarly, fear of missing out, or FOMO, can be a very effective motivator. So, it’s worth playing on this with your calls-to-action. Make your readers feel like people just like them have taken your desired action and are better off because of it!

To provide you with some inspiration for your own CTAs, let’s take a look at a company that does a great job of stirring up a sense of FOMO with theirs. 

Venngage, a company that specializes in helping people to create infographics, makes sure to instil the fear of missing out in their audience in their guide to what infographics are.

Within their article, they promote a webinar they’ll be hosting on the topic, and urge people to “SAVE MY SPOT”. This creates a sense of scarcity, and encourages people to act fast to avoid missing out. Plus, the CTA is presented on a bright green button, which really helps it to stand out. 

If you’re hosting an event or promoting a limited edition product, make sure you make it clear to people that they could miss out if they don’t buy their ticket or item right now. It could just be enough to boost your conversions. 

Provide different calls-to-action for different people

Different people who visit your site might be at different stages of the buying journey. This means it can often be helpful to have different CTAs that correspond to these different stages. For example, you might want to encourage one person to make a purchase, but direct someone else towards giving you a call to get more information about what you do. 

Let’s take a look at some businesses that use this tactic well. 

For instance, you’ll find several different CTAs on Loganix’s link building services page. At the very top of the page, you’ll see a button that urges people to “get started” — this is great for people who have already decided that they would like some help with their link building and that Loganix is their company of choice.

However, people who scroll down the page to find more information will also find a range of other CTAs, such as “learn more” and “read more testimonials”. These target people who aren’t quite sure about this service or want to know more about the company in general. 

This approach is particularly effective for a service-based organization like Loganix. They’re providing something slightly more abstract than a physical product, so people looking to spend money with the business might need more convincing. These different CTAs are sure to point them in the right direction. 

Similarly, Best Value Schools have multiple CTAs on their homepage. The website helps prospective students to choose the next step in their education and career, which is always going to be a huge decision. So, they have different calls-to-action to attract people at different stages in their journey. 

They have options to “find your school”, “view all resources”, “view all rankings”, and more. Think about all of the different types of people who could be browsing this website. “Find your school” targets people who already know what kind of path they want to pursue, while the CTAs that urge people to find more information are more suited to people who are earlier in their journey, and who might not even be sure that higher education is for them. There’s a CTA for everyone. 

Consider who’s likely to land on your website, and what they might need in their current stage of the buyer journey. Do they want to make a purchase straight off the bat, or will they need more information? You should add CTAs that cater to everyone. 

Make it very obvious if you’re offering a freebie

If you’re creating a CTA to promote something that won’t require your website visitors to spend any money, be sure to make that very clear. This can work well for free templates, free trials, free consultations, and the like. 

Keep in mind that offering something for free is also a great marketing strategy in general. It shows people what you do, and is likely to lead to them spending money with you in the future.

To provide you with some inspiration, let’s take a look at companies that incorporate freebies into their marketing and CTAs well.

For instance, Bay Property Management Group, a real estate management company with multiple locations across the east coast, promotes their free property management analysis on their Philadelphia location page. 

You can clearly see where you need to click to get a free property management analysis, as the bright blue CTA button really stands out! Just above their freebie call-to-action, they also outline the benefits of clicking through — doing so will help prospective to find their ideal tenants without breaking the bank.

The company is offering a very valuable service for free, and they’ve made that very clear with their CTA. This is sure to lead to a lot of click-throughs and could drive a lot of future business for the company. 

SocialPilot does something similar partway through their guide to Facebook analytics tools.

They provide their own social media platform so, along with outlining the pros and cons of all the different tools out there, they’ve mentioned and promoted their own. Not only that, but they’ve also encouraged people to try it for free.

The bright blue banner really makes this CTA stand out, and they’ve made it very clear that trying out their tool won’t cost the user anything. They’ve mentioned “free” twice and even clarified that they won’t take your credit card details, so you won’t be stung if you forget to cancel at the end of your free trial. This is sure to convince a lot of people to give it a go and could lead to a lot more sales for the company. 

Could you offer something valuable to your prospective customers for free? If so, make it very clear that engaging won’t cost them anything, and it could actually boost your bottom line in the long run. 

Lead with a strong verb 

The whole point of a call-to-action is to convince someone to do something — that means you should always lead with a strong verb. Words and phrases like “sign up” and “submit” might do the job, but they aren’t very powerful, so you’ll want to go with something stronger for the best results. 

Here are some examples of CTAs with strong verbs that you could use: 

  • Download now
  • Get started
  • Create your account
  • Explore now
  • Discover more
  • Schedule an appointment

All of these CTAs are clear, convincing, and make it very obvious what you prospective customers should do next. 

Inject some personality into your calls-to-action 

You want your prospective customers to engage with your CTAs, and injecting them with your personality can really help. To start, you should identify your brand voice, if you haven’t already.

Consider how you want to address your customers, first and foremost. Are you professional? Funny? Playful? Inspirational? Think about who your audience is and how you want to relate to and communicate with them.

Let’s take a look at a few examples of businesses that do a great job of incorporating their brand voice into their CTAs for the best results. 

For example, Express, a clothing retailer, does this well on their homepage. 

When you first visit their site, you’re presented with a banner that urges you to “join the TikTok challenge”. They’re trying to get their customers to post about their lives post-pandemic, and want them to share their outfits (which are hopefully from Express). This CTA wouldn’t work for every business, but it’s effective for Express, which is a young and savvy clothing brand with an audience that is immersed in the online world. This shows the company is engaging, boundary-pushing, and adventurous, which increases the chance of their ideal customers clicking through and jumping on board with their challenge. 

There’s also plenty of personality in the CTAs that the luxury vodka brand Grey Goose uses on its homepage.

One of their most interesting examples is “uncork the truth”. This phrase suggests a few different things about Grey Goose’s personality. First, using a word like “uncork” is fun and relevant, as they are an alcohol distiller. Second, the phrasing shows that they want to be transparent in how they make their products and what ingredients they use. Consider if you can use a similar play on words in your own CTAs to show off your brand personality.

Summary

Your CTAs are some of the most important aspects of your website! To get people to do what you want them to do, you have to give them an extra push. In this article, we outlined seven different ways to enhance your CTAs, including using your brand personality, improving your design, using strong verbs, and more. There’s work to be done — get to it!

Author bio & headshot

Adam Steele is COO and co-founder of Loganix, which is an SEO fulfillment partner for digital marketing agencies and professionals. The company provides the SEO services that businesses need to grow and achieve their goals. If you enjoyed this article, you can find more SEO guides and templates on the Loganix blog. 

Adam Steele is COO and co-founder of Loganix image for use by 360 magazine
Nicole Kidman illustration by Heather Skovlund for 360 Magazine

Seratopical Revolution

Nicole Kidman and Sera Labs Inc., a CURE Pharmaceutical Company, Launch Seratopical Revolution and New Ad Campaign

The plant based, alcohol-free, non-CBD, anti-aging beauty line is available Wednesday, June 9  

Sera Labs, a subsidiary of CURE Pharmaceutical Holding Corp. (OTC: CURR), announced today a new ad campaign and launch of Seratopical Revolution, a new clean, plant-based, technologically advanced, anti-aging, ‘revolutionary,’ beauty line.

The line touts 11 luxurious products which are all are made in the U.S., available at accessible pricing, and are designed to make you feel more youthful and hydrated from head to toe. Award-winning actress Nicole Kidman, Sera Labs’ strategic business partner and global brand ambassador, collaborated with Sera Labs to design the Loving Hands Essential Oil, Indulgence Brown Sugar Scrub, Harmony Face & Neck Toner, and Gleaming for the ultimate brightening glow. The full line of products can be seen at Seratopical Revolution

“I really wanted to create something that was meaningful to me and that I knew people would genuinely enjoy,” states Kidman, Seratopical strategic business partner and global brand ambassador. “These products are personal to me from the scent to the texture. I am so excited to share them with the world and hope everyone loves them as much as we do.”

Seratopical Revolution marries nature and science into one clean and nourishing line of beauty products. The line’s PꝫP complex, developed by CURE Pharmaceutical, drives natural, plant-based ingredients into the deeper layers of the skin by utilizing a proprietary tri-peptide delivery system. Unlike other companies that use alcohol as a delivery system, which is incredibly drying to the skin, Seratopical Revolution’s natural oil and surfactant delivery systems are efficacious and offer almost immediate results.

“It’s been an incredible ride creating this line with Nicole,” said Nancy Duitch, Sera Labs CEO and CURE Pharmaceutical Chief Strategic Officer. “There are a lot of beauty companies, but the problem is that most of them don’t understand that without an effective delivery system, the products are sitting on top of your skin and clogging your pores. Our proprietary formulators have developed a high-tech delivery system which allows the ingredients to go deep into the skin. Our loyal customers will benefit from scientifically backed ingredients that are designed to enhance hydration and rejuvenate collagen. Revolution offers a full-body line packed with natural plant extracts and peptide blends.”

Seratopical Revolution products can be purchased online at Seratopical Revolution.  

For more information visit: Seratopical, Sera labs health and follow us on Instagram at @seratopical, as well as Twitter, and Facebook.

About Sera Labs

Sera Labs is a trusted leader in the health, wellness, and beauty sectors of innovative products with cutting edge technology and superior ingredients such as CBD and clean plant-based products. Sera Labs creates high quality products that use science-backed, proprietary formulations. Its more than 20 products are sold under the brand names Seratopical, SeraLabs, and Gordon’s Herbals. Sera Labs sells its products at affordable prices, making them easily accessible on a global scale. Strategically positioned in the growth market categories of beauty, health & wellness.  Sera Labs products are sold in major national drug, grocery chains and mass retailers. The company also sells products under private label to major retailers and multi-level marketers, as well as direct-to-consumer (DTC), via online website orders, including opt-in subscriptions. For more information visit: Seratopical, Seralabshealth and follow us on Instagram at @seratopical, as well as Twitter, and Facebook.

About CURE Pharmaceutical Holding Corp.

CURE Pharmaceutical is the pioneering developer of CUREform, a patented drug delivery platform that offers a number of unique immediate- and controlled-release drug delivery vehicles designed to improve drug efficacy, safety, and patient experience for a wide range of active ingredients. As a vertically integrated company, CURE’s 25,000 square foot, FDA-registered, NSF cGMP-certified manufacturing facility enables it to partner with pharmaceutical and wellness companies worldwide for private and white-labeled production. CURE has partnerships in the U.S., China, Mexico, Canada, Israel, and other markets in Europe.

Forward Looking Statement

Statements CURE makes in this press release may include statements which are not historical facts and are considered forward-looking within the meaning of Section 27A of the Securities Act of 1933, as amended (“Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (“Exchange Act”), which are usually identified by the use of words such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “may,” “plans,” “projects,” “seeks,” “should,” “will,” and variations of such words or similar expressions. CURE intends these forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in Section 27A of the Securities Act and Section 21E of the Exchange Act and is making this statement for purposes of complying with those safe harbor provisions.

These forward-looking statements include, without limitation, the ability to successfully market the partnered products, the difficulty in predicting the timing or outcome of related research and development efforts, partnered product characteristics and indications, marketing approvals and launches of other products, the impact of pharmaceutical industry regulation, the impact of competitive products and pricing, the acceptance and demand of new pharmaceutical products, the impact of patents and other proprietary rights held by competitors and other third parties and the ability to obtain financing on favorable terms. The forward-looking statements in this press release reflect CURE’s judgment as of the date of this press release. CURE disclaims any intent or obligation to update these forward-looking statements. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of our securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

LGBTQIA via Gabreille Archuletta for use by 360 Magazine

Ten Reasons Brands Should Celebrate Pride Month

By: Skyler Johnson 

As Pride Month approaches, it’s expected that we’ll see a number of pride-related products pop up. There are people that think brands celebrating Pride Month is “tacky” or “preachy.” However, it’s still important for brands to show their support for the LGBTQIA+ community, even if it’s just in the month of June. Here are a few reasons why:

10. Celebration of Pride Month Wasn’t As Good In 2020

Because of the Black Lives Matter Protests and Covid-19, brands didn’t celebrate Pride Month in 2020 the way they had in previous years. While they could have done both, a lot of companies didn’t. So, it’s extra important this year for brands to show that they still care about LGBTQIA+ individuals through celebrating Pride Month extra hard.

9. Generates Profit for Brands

Statistically, being in support of the LGBTQIA+ community has been shown to increase company sales. People will have more respect for those companies, and will be more likely to purchase their products. 

8. Supports LGBTQIA+ People for No Cost

While brands may have to change the packaging, that’s all they need to do to support Pride Month. There’s no real loss that can be had towards brands celebrating Pride Month, except for a few people thinking that it’s “preachy.”

7. Shows the Power of Brands

Brands are more powerful than you might think. After all, we’re constantly seeing them, and they are always affecting our lives, even if we don’t realize it. Everything we do– from brushing our teeth to putting on clothes–has us interacting with brands. And the actions of brands do affect us. Think about the uproar that Discord received over changing their logo. People got legitimately upset over the actions of a corporation. So people will be affected by brands that are supporting the LGBTQIA+ community, and may change a negative stance if their favorite brand supports it.

6. Recognizes the History of Hate Towards LGBTQIA+ People in the U.S.

It’s sickening how much hatred has been directed towards people just trying to live their lives. For a long time, there were laws that prohibited homosexuality and being trans was virtually impossible. 2015 was the year when gay marriage was declared legal, and that was only six years ago. Because of the long struggle with homophobia and transphobia, it’s important to recognize these people, and show them we care through the brands we as Americans deem as important.

5. Decreases Homophobia and Transphobia in the World

Although Americans are more accepting of LGBTQIA+ individuals compared to other countries (and even we’re not perfect), there are other countries that are much worse. A lot of countries still have laws that prohibit gay and trans individuals from being themselves. Given the international nature of these brands, they can help change the mindsets of people in countries that are much less accepting than the U.S.

4. Encourages Workplace Diversity

If members of the LGBTQIA+ community see that companies support them, they’ll be more likely to apply for jobs within the company. Diversity in the workplace has been shown to increase profit margins. 

3. Raises Awareness

I wouldn’t know about Marsha P. Johnson if they weren’t honored by Google during Pride Month. Brands can give people information on important people in the LGBT community, and makes people aware of history that would otherwise be forgotten. I was never taught about the Stonewall Riots in school, but Google allowed me to find information on this important piece of LGBTQIA+ history.

2. Supports LGBTQIA+ Individuals

LGBTQIA+ artists and creators have been historically marginalized due to their identity. There was a time, not long ago, when your career would end as a result of coming out. Now that there are more and more creatives able to have careers despite, or even because of, their identity. Brands should support those individuals via including them in their ad campaigns or creating a product inspired by them. Smirnoff’s partnership with drag queen Alyssa Edwards is a great example.

1. Gives Brands a Reason to Donate to Show they Care

A lot of brands have donated part of their proceeds to charity. LGBTQIA+ people are thus given the resources they need to survive and thrive.