Posts tagged with "marketing"

360 MAGAZINE Swarovski encrusted bottle designed by Vaughn Lowery for NFT-VIP and minted on Solana

NFT-VIP

NFT-VIP is hosting its inaugural conference in the tech space to network their businesses, advance knowledge and engage intimately. In the recent past, similar NFT meetups have been held in multiple cities across America: Miami, New York City and Los Angeles. This year, NFT-VIP will be holding its series at Margaritaville Resort Time Square, June 19 – 22. 360 MAGAZINE serves as the official media sponsor of the episode.

As a rapidly growing digital industry, NFT-VIP has become a popular way for people to trade outside the conventional financial system. It continues to stimulate the development of a virtual economy based on digital strengths in various forms: music, art and fashion.

“The idea of using cryptocurrencies is not only a form of currency. Along with a deliverable channel, knowing that entities could be built on them and using them is mind-blowing,” states Julie Lamb, CEO of NFT-VIP. This is the first major 360 MAG Podcast promotion that will serve as the official launch. Interviewee Jefferson Noel is scheduled to speak on the NFT-VIP agenda. Other notable guests: Andrew Yang, Young Paris, Alex Alpert, Vaughn Lowery, Chris Carter, Genesis Johnson, postVerrone, Fanzo and FoodMasku.

Helen Indelicato, Julie Lamb, Sal Di Guardia, Vaughn Lowery are speakers at the NFT-VIP conference in nyc via 360 Magazine
Helen Indelicato, Julie Lamb, Sal Di Guardia, Vaughn Lowery will be on the NFT-VIP stage via ‘press panel’ Sun., June 19 at 2:30pm EST (click image for full agenda).

The NFT-VIP festival was fabricated with the unique digital identifier enthusiast in mind, providing a golden opportunity to intensify transmissions and interrelations. The number of leading brands and celebrities involved in this field is increasing exponentially with the world’s first and largest crypto collectibles market—OpenSea. With that, 360 MAGAZINE has minted and released a loveable Animal set.

360 MAGAZINE Animal Series NFT character, Lucky Lenox, coming soon under the direction of Vaughn Lowery
(Minting Lucky Lenox on OpenSea)

As a media partner, 360 MAGAZINE aims to liaise between NFT-VIP participants and disadvantaged business enterprises. 360 is determined to spread the word on NFT-VIP to countless cohorts: the elderly, women, racialized groups and the queer community. “We now coexist in a multi-generational society with multi-racial people who have multi-educational backgrounds and who possess multi-hyphen lifestyles. Our purpose here is to create an environment of inclusiveness and to further facilitate sustainable relationships beyond the metaverse,” Lowery shares.

During the engagement, 360’s Swarovski encrusted bottle, made in collaboration with Integrity Bottles and Good Vibe Gliders, will be forged on Solana with partial proceeds donated to a charity. 360, freshly announced pet NFT, apace with Reebok’s Looney Tunes footwear, will go to a handful of lucky guests with Best Tech Style. Additionally, in real time, the publication will interview the speakers in their ecletic enclosure with bean bags and a bejeweled e-bike.

NFT-VIP RECAP HERE.

About 360 MAGAZINE

360, an internationally acclaimed LA-based magazine, represents the celebration of societal change through racial and sexual ambiguity as a youthful popular culture and design journal. As a certified National Gay & Lesbian Chamber of Commerce (NGLCC) business, it progressively supports various under-represented communities: women, POC and queer. Just last month, 360 was crowned Business of the Month.

Previous celebs on the cover: Saweetie, Demi Lovato, David Guetta, Sebastián Yatra, Will.i.am, Steve Aoki and Tyga. Infographics on the journal can be downloaded HERE.

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About Vaughn Lowery

Vaughn Lowery, the founder and president of the NGLCC certified, 360 MAGAZINE, has always strived for positive social change. Lowery is the executive producer of 360 MAG Podcast on AudibleApple and Spotify as well as a new NFT Animal Series on OpenSea. His self-help marketing memoir, Move Like Water × Be Fluid is available on Amazon, Barnes & Noble and Walmart. He’s a graduate of Cornell University’s ILR School and grandson of the late Dr. Joseph Lowery–a leader of the civil rights movement with Martin Luther King as well as the minister at Barack Obama’s Presidential Inauguration.

Twitter|LinkedIn|TikTok

About NFT

According to Wikipedia, non-fungible token is a financial security consisting of digital data stored in a blockchain, a form of distributed ledger. The ownership of an NFT is recorded in the blockchain, and can be transferred by the owner, allowing NFTs to be sold and traded.

NFT-VIP Agenda HERE.

Listen to NFT-VIP Speakers on 360 MAG Podcast HERE.

Reebok Best Style Tech Winners BELOW.

NFT VIP tech series in nyc media sponsored by 360 MAGAZINE
Casino Illustration via Alex Bogdan for use by 360 MAGAZINE

Why it’s Important to Select Casinos with High Traffic

Online gambling has been on a constant rise since its genesis. Several factors have made it so popular. However, in recent years, Covid-19, although a pandemic, has expeditiously spurred its global appeal.

According to worldwide online gambling statistics, an immense number of people gamble. That has raised the revenue generated from the iGaming niche incredibly. Notably, casinos with the highest traffic generate more revenue, making such platforms viable since they offer an outstanding gambling experience.

But what are high-traffic casinos? This article will examine what these casinos are and the importance of prioritizing them while gambling. Continue reading to learn more.

High Traffic Casinos

The iGaming niche is exceedingly competitive. Therefore, to stay in business, casino operators need to forge best-in-class marketing strategies to help them attract more customers to their establishments. Most of the time, it’s a daunting task due to the dynamic nature of gamblers’ tastes and preferences.

Nonetheless, operators must consider various casino variables and statistics to attract high volumes of players. So, in a nutshell, high-traffic casinos are gambling establishments with high customer volumes and regular visits. These platforms can often be referred to as Reputable or Big Brand casinos.

What makes them so popular is their recognizable brand that offers players out-of-this-world features and services that impact the overall gambling experience. These features can stretch from something as simple as a casino’s website usability to support services and games. So, why is it so important to play at these high-traffic casinos?

Importance of Selecting High Traffic Casinos

The overall importance of gambling at platforms that receive vast numbers of visitors is to enjoy a quality gaming experience. However, essentially, it involves so much more to deliver that authentic gambling experience. The importance of selecting these Popular, Reputable, or Big Brand casinos- call it what you may, is as follows:

1.      Friendly and Intuitive UI/UX

First impressions matter a lot, and one main reason for choosing high-traffic casinos is that you’ll have a smooth experience while playing. These casinos have a fast-loading website with an intuitive user interface that makes navigation through the site straightforward.

The layout and design of casino elements and features are always bold and categorically arranged. So, you can constantly find games quickly and use different filters and search functions to help you sort games through various criteria.

2.      Frequent and Lucrative Bonuses and Promotions

Due to the massive number of players at these venues, you’ll enjoy a great line-up of promotions and bonuses. These casinos frequently fashion lots of bonus rewards to keep all players entertained. Some of the most popular bonuses include welcome bonuses, cashback, and reload bonuses, which may have prizes such as free spins and match rewards.

Also, you can get free cash or spins for just signing up (no deposit bonus). You can use this reward to try out the casino’s games while still being able to win from the bonus. You can try out any of our recommended high-traffic casinos.

3.      Superb Loyalty Programs and Tournaments

How about earning extra cash? These casinos continuously engineer races and competitions in different game categories, mostly slot games, to up the ante of gambling. So, you’ll get rewards ranging from cash gifts and free spins to loyalty points, depending on the casino.

In addition, you can be awarded for playing at these casinos through their loyalty VIP program. The loyalty schemes give gamblers extra playing motivation due to the inclusive offers. For example, you can get rewards ranging from cashback and free spins to even an all-paid expense holiday vacation.

4.      An abundance of Casino Games

Probably, this is the most important reason for selecting high-traffic casinos. As a consequence of having many players frequenting these casinos, you’ll find an intergalactic array of games to play. These casinos have partnerships with leading iGaming software vendors, meaning you’ll have at your disposal high-quality casino titles.

You can find everything from slots, jackpots, table games, and poker to video poker, scratch card games, bingo, instant win, and live dealer games. Additionally, most of these venues have eSports and sports betting sections, increasing the variety of games.

5.      Top-notch Security and Licensing

You need to play at safe, secure, and licensed casinos for an exquisite gambling experience. The global appeal these high-traffic casinos enjoy is attributed to their rigid security protocols and licensing. Safe platforms will protect your sensitive information like card details from fraudsters and provide tools like 2FA to strengthen your privacy further.

Additionally, casino licensing means a site is credible and offers secure and fair gambling activities. So, you can enjoy services like sure payouts and dispute resolution from the iGaming licensing authorities. Some of the best license regulators on these casinos include the UKGC, MGA, and Curacao Gambling Commission.

6.      Diversity of Payment Methods

High-traffic casinos accommodate a considerable number of players from different parts of the world. For that reason, they tend to offer a massive array of payment methods to match their player volumes, hence making them an express choice.

What’s more, you can enjoy fast and free deposits and withdrawals with these casinos. The diversity of payment options will differ depending on the casino and your country of residence. Nonetheless, the best methods you can use include Visa, Mastercard, Skrill, Neteller, Paysafecard, PayPal, Trustly, and cryptocurrencies like Bitcoin, Ethereum, Litecoin, etc.

7.      Reliable Customer Support

Lastly, high-traffic casinos provide excellent customer support services to players. You’ll enjoy friendly and heartwarming support from eloquent agents in multiple languages. Notably, help in these venues is available around the clock and on various channels.

The standard options include Live Chat, Email, and Telephone. You can have platforms providing support via social media channels, which is a bonus. Also, most of the time, you can find great assistance through the FAQ section.

Conclusion

Unquestionably, high-traffic casinos enjoy high volumes of players due to their fantastic marketing strategies. However, it’s their customer retention techniques that make these casinos the best option for online gambling. Think of it as a yardstick when deciding to visit a casino- the one with the highest traffic offers the best services.

In our high-traffic casinos’ article, you can read more about tracking online casino traffic. Thus, select high-traffic casinos and enjoy a galactic array of games, bonuses and promotions, customer support, and trustworthy payment methods to get more bang for your buck.

Gaming illustration by Gabrielle Marchan for 360 Magazine

How Graphic Design is Used for Online Gaming

When most individuals are asked what graphic designers do, they are likely to say they create logos, business cards, t-shirts, or other 2D images. Even though we engage with visual designers’ work every time we choose which games to play online, few people will mention their importance in game design. 

However, graphic design has taken on new dimensions in the twenty-first century, and with the growing online digital environment, it now plays a more critical function than ever before. Graphic design may be seen everywhere on the digital screen, from building web interfaces to online marketing, social media to online games.

The gaming industry is perhaps one of the most challenging fields in digital design. Of course, you need motion graphics, but you also need to pay attention to detail for credible elements and gaming instructions. Nevertheless, it’s safe to conclude that the gaming industry has progressed significantly. This article will look at how graphic design is vital in online gaming.

Marketing

Because many graphic designers work in marketing, their ability to create appealing visuals could benefit video games. Design specialists will capture people’s attention and enhance revenue long term by developing gorgeous banners. As users’ attention spans have shrunk dramatically in recent years, a visual approach gradually takes over written content.

User Interface

A graphic designer creates a game’s user interface (UI). The user interface is a collection of visual elements that allow the player to interact with the game and access various tools and settings. Several user interfaces are frequently found in a single game. When you initially start a game, the first UI you see is usually the launch screen, which sends you to the Menu, which is another UI. Each menu item opens to its own UI, which uses components like volume sliders and mouse sensitivity to assist you in navigating through each setting.

A graphic designer is responsible for selecting where all of these visual components and text should be placed so that they do not obstruct the player’s main view. Therefore, an excellent understanding of visual hierarchy is one of the most crucial skills a graphic designer possesses.

Gaming

So far, we’ve looked at how graphics are utilized in online games to attract attention and convey instructions, but what about the game itself? The motion graphics are well-articulated to guarantee that they achieve their full potential in terms of authenticity. Because online games are frequently adaptations of real-life games, such as casino games, getting them as similar to the real thing as possible is critical to ensure the gamer has a good time. Some of the most well-known gaming studios have reaped the benefits of advances in graphic design and computer technology, producing games that are as immersive as they come.

Video games are multi-faceted bodies with a semiotic landscape as one of them. Signs, display panels, visual announcements, and various other features distinguish games. These graphic objects are frequently employed in real life, such as in ads and the in-game world. As a result, it’s critical to pay close attention to them, enlisting a graphic designer’s help.

Graphic designers’ responsibilities do not end with the elements mentioned above. These designers will always be in demand for a variety of projects. In addition, graphic design is an integral part of gaming since it allows you to fully immerse yourself in the experience. We may take the technology employed in the graphical design component of games for granted, still, it has taken a long road of experimentation in line with general advances in computer technology to get to where we are now.

Overall, graphic design has become an essential part of many industries. It has been established via the study of online gaming that graphic design is critical to the success of the digital game. Consider this: without design in marketing, fewer people will be drawn to the game; without design in instructions, people may be confused about how the game works; and without design in the game itself, people may be dissatisfied with the game they have played.

Lexus NXC via Lexus for use by 360 Magazine

Lexus NX Marketing Campaign

The rules of success have changed. It’s no longer just about getting ahead or the constant grind. It’s about prioritizing what truly matters, cutting out distractions, and working hard for what fulfills you. The NX marketing campaign, called “Hustle for What Matters,” is designed to reach those with great ambition who are carving their own paths. It leans heavily into the digital and streaming space to connect with this busy audience where they are most likely to engage.

With the all-new 2022 NX, Lexus has created a next-generation crossover that prioritizes what matters most to drivers. The NX ushers in the next chapter of design, innovation, and performance for the brand. It offers a powertrain to fit every lifestyle and driving preference, including our new plug-in electric vehicle, the NX 450h+. The NX marks the debut of the all-new Lexus Interface multimedia system with an available 14-inch touchscreen–designed for seamless connectivity and personalization.

“The all-new NX is a strong representation of the future of the Lexus brand, and this campaign helps bring that to life,” said Vinay Shahani, vice president of Lexus marketing. “Redesigned from the inside out, the NX ushers in Lexus’ next chapter with bold design, connected driving feel, intuitive technology, electrification, and unmatched craftsmanship.”

Find Your Something and Give It Everything

The campaign’s seven broadcast spots debuted yesterday with targeted and wide-reaching creativity.

  • Hustle“: depicts new takes on traditional rules for getting ahead and how the all-new NX prioritizes what matters for drivers.
  • Get Ahead“: shows how the all-new NX helps drivers navigate daily challenges
  • “Elevate”: a pair of Black filmmakers leverage the intuitive technology found in the all-new NX to capture something truly extraordinary.
  • Defy“: focused on the Hispanic audience, it illustrates a journey overcoming obstacles and the all-new NX helping to forge a new path.
  • Shine“: illuminates the all-new NX and LGBTQ talent in a city of lights on a road full of possibilities and refined opportunities.
  • “NX Level”: juxtaposing the performance and technology of the all-new NX with the powerful athleticism of humans, these two spots by the same name were created for East Asian and Asian Indian audiences.

Focusing on What Matters

A fully integrated media campaign is designed to focus on what matters most to NX guests, whether they define accomplishment as the ability to travel, take over the esports world, or leverage technology to create a better balance in their lives. Highlights include:

  • Twitch: Lexus is taking aspiring Twitch creators for a ride in a Lexus NX, where they will pitch their most unique stream ideas and let fans decide which creator will be given the opportunity to make their idea a reality. This is Lexus’ second collaboration with the interactive live streaming service Twitch.
  • 100 Thieves: In celebration of esports and the determination required to win a championship title, Lexus will develop a graphic representation of 100 Thieves’ League of Legends Championship win leveraging gameplay data from the epic victory. This graphic will be turned into a one-of-a-kind car wrap for an exclusive, customized 100T x Lexus NX that showcases the connected features and tech-forward design of the all-new NX.
  • Google: A custom, Google Cloud-streamed, AR experience brings the all-new redesigned NX to the driveways of YouTube viewers. It’s also available HERE.
  • Roku: Lexus is teaming up with Roku in the largest awareness campaign ever through the OneView platform, tapping into Roku’s proprietary first-party data to maximize unique omnichannel reach to traditional TV.

The “Hustle for What Matters” TV spots will air during primetime and sports, including the Winter Games, March Madness, and the NBA. In addition to broadcast, Lexus will reach audiences through social videos featuring some of the broadcast talent, radio, and digital. Out-of-home media will include airports, rideshare, ski resorts, and billboards.

Vertex Consulting Group – Examining an Innovator

Always reflecting on the up-and-coming leaders of the industry, 360 had a chance to connect with Vertex Consulting Group on their methodology, ethos, and results. After digging further into their company identity, their slogan, “innovative & quality solutions,” is by far an understatement of what they are capable of. With a 4.8/5 Trustpilot rating based on hundreds of reviews, Vertex Consulting Group is one of the most promising agencies, or ‘power houses’ as they call it, of the latest generation. Read on to learn more about Vertex. 

The History of Vertex 

Let’s backtrack a bit – Vertex Consulting Group was initially founded in 2020 in Denmark by a merger of several other agencies based out of Europe, the United Arab Emirates & The United States. This global context has allowed Vertex to retain its unique point of view 

When the previous firms merged & Vertex Consulting Group was created, the founders of the old firms covered each segment of their previous specialties in this new powerhouse. The secret behind their success could be their incredible resume, featuring consistency and clarity in their vast amount of previous project experience. For example, 360 learned every senior partner has at least six years of experience in their respective field which obviously creates a decent foundation for building an empire of success. With an experienced team, Vertex has been able to pivot their individual talents into a cohesive picture

Vertex Today

In particular, 360 found Vertex’s unique approach to their Spotify Management to stand out. What we are privy to witnessing here is the remodeling of music marketing as we know it. They reinvented the regular ads strategy by adding several elements from manual scraping. This is on top of the different aspect of targeting; the reach stays the same as in any other ad, but the specific targeting or the type of people that see their ads are much more likely to find it interesting. After looking further into Vertex’s behind the scenes, we are seeing an interest & a click rate with up to 500% higher than before they implemented their own strategies to the manual targeting. In an industry that is constantly shifting and where consultants can find it difficult to stay afloat, Vertex, with their singular strategy seems to ride the wave. 

All in all, what Vertex Consulting Group is accomplishing is revolutionary for the music industry. It eliminates the old school playlist marketing by outnumbering it by far, while making it far easier to navigate whether musical streams are real or botted – a main issue of discussion regarding marketing in the music industry the last few years. The results their Spotify Management has had on their clients are beyond incredible. Several have expressed the belief that “This is the best service for any artist! Shout out everyone at Vertex!” and “This is definitely THE best investment I’ve ever made for my music career” proving that the right investment for up-and-coming artists can make all the difference.

From record deal signing to world tours – Vertex navigates the industry with grace. It is safe to say that Vertex Consulting Group elevates their artists’ careers on an incredible level.

graph via Mina Tocalini for use by 360 Magazine

Black Owned Media’s Marketing Panel

By: Skyler Johnson

Black Owned Media Equity and Sustainability Institute hosted an educational marketing panel to help small businesses, primarily newsrooms, in getting people to donate money through membership.

Building Trust

There are many ways to build trust with the audience. The easiest way is to create habits through emails and newsletters. The phone is the modern day porch. People routinely wake up and check their phones in the same way they used to read the newspaper. They offer a way for companies to meet their clientele where they are. It’s important to be transparent about what the association is and what its goal is. A person may not know a certain magazine is non-profit.

They drew a comparison with dating apps. Potential members are the people swiping left and right. The goal would be to get people from casual hookups, people looking at random articles, to active viewers. The newsletter was mentioned as a consistent and direct channel to readers. Once you build up their trust, you can begin to ask for donations.

Welcome Series

A welcome series is helpful in this transparency. It lets them know why they need your newspaper in their lives. After the welcome series, now they can ask for money, which can and should feel uncomfortable and daunting. One should never be too cautious when asking for money. They recommended having monthly donations instead of one-time payments. 

Surveys

When attempting to decide which content resonates the most with your base, survey  was described as the easiest way to do so. These questionnaires should find out the basic needs of your patrons: where and how and how often they will read. What kind of news do they read? Publishing polls yearly help in seeing changes over time. And it’s important to include some questions gauging the emotional connection the patron has with the content. 

Conclusion

Ultimately, the panelists explained, there’s no exact science for any of this. It’s hard to gauge whether something will work or not and it’s impossible to tell how many welcome emails are needed and how much you should ask for in donations. That takes practice, and with enough of it you’ll be able to secure donations easily.

illustration by Mina Tocalini for use by 360 Magazine

Digital Transformation | How has technology changed your business? 

The use of technology is providing businesses a myriad of opportunities to connect with customers, educate their client base, promote products and services, track trends using analytics, and extend visibility beyond traditional company websites. This is especially important given the increase in remote working environments as well as the increase in electronic shopping. Customers and clients are reaping the benefits of this digital world and these business leaders are sharing the unique ways technology has changed their businesses. 

1. Zero Carbon Footprint

Brittany Kaiser, Chair of the Board of Directors Gryphon Digital Mining

Technology has made our business possible. At Gryphon Digital Mining, we create the world’s largest fully integrated pure-play Bitcoin miner with zero carbon footprint. Bitcoin mining is the process of creating a new bitcoin by solving a computational puzzle.

Bitcoin mining is necessary to maintain the ledger of transactions upon which Bitcoin is based. We are grateful that technology offers a world of possibilities.

2. Customer Education and Connection

Micheal Fischer, Founder Elite HRT 

Our business has been able to connect physicians with patients much more effectively and easily with online access. On top of that, patient education has been much easier for our Hormone Replacement Therapy (HRT) treatment plans, in order to ensure patients of their informed decisions. It’s been great to connect people to get them started leading healthier and happier lives. 

3. Refreshing Remote Work Structure

Samantha Charleston, VP Human Resources Newell Brands

For the time being, Newell Brands is continuing our remote work structure for the majority of the office population. A benefit of the new situation is it has given employees an outlet to try new things, think differently, share ideas and find solutions.

4. Business through Webapps

Amber Theurer, Chief Marketing Officer ivee

The ability for us to generate business through a webapp has been very beneficial for us, since apps are usually very user-friendly and virtually everyone is on their phones often enough as it is. By just tapping a few buttons on your phone, we can have a Registered Nurse provide IV treatment and other health and wellness services to you at your home or work in as soon as an hour. Without our platform, the process of being able to set up these appointments, and the subsequent efficiencies gained would not be nearly as impactful.

5. Educate and Connect through Blog Posts

Brandon Monaghan, Co-Founder Miracle Brand

Providing customers with more information through our blog has been a game-changer. Through this online community of readers, we have been able to establish a personal connection with our customers and eventual customers. We feel educating people through the blog about our products and providing other helpful tips aids in new and recurring sales from previous customers. 

6. Analytics Platforms for a Better Customer Experience

Benjamin Smith, Founder Disco

Using the vast amount of information available through analytics platforms like Google Analytics or SEMrush is pivotal to understanding how customers are finding and interacting with a website. Tracking behavior, identifying trends and roadblocks, analyzing search terms, and so on can help guide how to go about optimizing for a better customer experience.

7. Remote Business Connection and Productivity  

Joe Parenteau, Co-founder  Fable Home

Fable Home has almost always been a remote working business, with the option to come into the office as needed. Technology has allowed us to smoothly and effectively transition all of our employees to remote roles with success. We are able to communicate with video chatting and quick emails or Slack messages. Technology allows us to constantly stay connected and boost productivity levels!

8. Promote with Social Media using Analytics

Annabel Love, Co-founder & COO Nori Press

Technology has changed the way we promoted our business and got in front of the right customers. With social media, we wanted to target people who were actually interested in using our product, rather than just hoping the advertisements would do their job. Using analytics, we are able to target people who are more likely to be interested and use more optimization to increase sales. 

9. Create an Office Atmosphere at Home with Video Communication

Brittney Dolin, CEO Pocketbook Agency

If it wasn’t for the quick and easy adaptation our company experienced with technology, we would be in a very different place right now. Technology contributed to basic day-to-day practices in addition to assisting us in the trend tracking process. We were able to implement video chatting and Slack communication to help employees create a resemblance of office atmosphere at home. As trends changed, so did our goals! 

10. Track Customer Goals to Meet Needs

Jeff Goodwin, Sr. Director of Performance Marketing and e-Commerce Orgain

Technology has allowed the nutrition industry to skyrocket, as more information becomes publicly available and the interest for higher nutrition increased tenfold in the past decade. We are also able to track more accurately how health and fitness can help people reach their goals, and being able to formulate our products around those needs has become a lot easier. 

11. Attract Prospects from Anywhere without Travel 

Chris Bedi, CIO ServiceNow

Employers will quickly realize that they can start hiring anywhere and attract a whole new set of prospects. And even though there’s a level of Zoom fatigue that’s setting in from nonstop video calls, the travel market is forever changed, he predicts. The concept of getting on a plane for six hours for a two-hour meeting and being jet lagged, people are going to go — why?

The pandemic has changed the way we live life and do business. As Elon Musk says, “Some people don’t like change, but you need to embrace change if the alternative is disaster.” Technology allows you to grow, expand, and elevate your business. With the number of opportunities to incorporate technology into your practice, how can your organization use technology to its advantage today?

12. Increase the Confidence of Customers through Education of Products

Aidan Cole, CEO TatBrow

We have been able to inform and empower the public by adding a “How to Use” section to our website. This gives potential customers confidence in using our product and has been enhanced with the use of video to show TatBrow demos without customers even leaving our site! This makes it convenient for customers to purchase immediately following their exploration of these resources. 

13. Stay on Top of Trends to Increase E-Commerce

Chris Vaughn, Co-founder Saucey

Before the pandemic e-commerce sales were already on the rise. When the pandemic hit and everyone was forced to purchase their essentials through the internet, naturally sales sky-rocketed. The convenience of purchasing products and services shifted from real-time purchases (in-stores) to finding the best product or service (researching and analyzing online), so our technologies also made that shift. We were able to stay on top of trends by effectively tracking them! Quickly, consumers began developing e-commerce habits that significantly helped these businesses track their sales and network. 

14. Promote through Social Media and Web Platforms

Ben Teicher, President/CEO Healthy Directions

Being able to promote our podcasts from our website and on our YouTube channel has been really helpful for our business. Without these digital forms of media, we probably wouldn’t be able to communicate our expertise with the public to the same degree, nor would we be able to allow our prospects and customers to get to know our brand as well. 

15. SEO Marketing

Danielle Callabrese, COO De La Calle

An important component of technology is the work put into search engine optimization. Consumer behaviors have unmistakably changed. They are no longer casually shopping around in stores. Trends have indicated that consumers are researching products they are interested in purchasing before making the trip to their preferred retailer (whether that be in person or online). SEO marketing has been around for some time, but it wasn’t until the global pandemic that we saw this side of marketing truly take off.

Image via Booksavvy Public Relations for 360 Magazine

Karen Gershowitz – Travel Mania: Stories of Wanderlust

Yes, You CAN Fit Travel into a Busy Career. It Just Takes Planning.

By Karen Gershowitz

I know what you’re thinking: Travel is opening back up and I’m itching to go. But when I’m drowning in deadlines and work and want to spend time with family and friends, how can travel possibly fit in? The answer is, with planning.

My career as a marketing researcher and strategist is intense. Yet in 5 decades, I’ve managed to travel to 90 different countries. Travel is my passion. Reducing or giving it up, even for work, is out of the question. These competing priorities have taught me to plan ahead and be creative.  I talk about some of the many ways I’ve done this in my memoir Travel Mania: Stories of Wanderlust.

At the beginning of my career, two weeks of vacation was the maximum allowed. I planned those weeks around long weekends to get the most out of them. Four vacation days became nine-day trips.

Another possibility I discovered is to rollover vacation time, allowing for a longer trip.  You might take one week the first year, then plan for a three-week trip the next. That strategy allowed me to go to Tanzania for a photo safari and then climb Mt. Kilimanjaro.

If you can afford it, consider unpaid leave. I did that for a trip to Australia that took me across the globe when after the flight and recovering from jetlag, two weeks would have been whittled down to just over a week of satisfying travel. That extra vacation time is unlikely to change your career trajectory and will leave you with memories for a lifetime. Negotiating extra travel time when taking a new job is a great tactic, and in this post- COVID world where labor supply is short, now might be the perfect time. Two weeks is far too short to satisfy a travel itch. In negotiating for extra vacation time when changing jobs—four weeks in total—I only brought it up after we had settled on pay. The deal with my boss was that the month had to be split into three periods scattered across the year. That worked for the company; my absence didn’t stop any projects from proceeding. It also satisfied my desire for travel. 

You might also consider taking an extended break prior to starting with a new employer. time off between jobs. It’s a magical time with no stresses about what you’ve left behind. When I negotiated for four weeks of vacation time, I also negotiated my start date. I gave myself a full month, which allowed me to take three separate trips–Hawaii, Spain and Puerto Rico. I began my new position fully rested, with a clear head and excitement about the work. 

If you do find yourself with a quiet stretch take advantage of it. Rather than fretting about not having work or creating make work, scour the internet for last minute deals. Traveling to a lesser known place may lead to fabulous, unexpected finds. Years ago, I went to Venezuela at the last moment and discovered nearly empty pristine beaches and an Italian village in the Andes.

Here are some tips for making whatever time you have enjoyable, worry-free and non-jeopardizing to your career.

  • Give everyone lots of advance notice if you will be gone for more than a few days.  No one likes surprises, least of all clients and colleagues. This gives them time to discuss what should happen while you are away.
  • Try to anticipate any issues, problems, or questions and make sure you’ve dealt with them before you leave. 
  • Update your boss and co-workers on any current projects in detail and in writing so they have a reference document if they need information. 
  • Make it clear that you will be unreachable during your away time (you don’t want to be brought back to “reality” while traveling).  If necessary, tell them wi-fi is likely to be unreliable where you will be staying.

For much of my career I have also traveled for business, both domestically and internationally. This allowed me to see the world while my clients paid for my flights and other expenses. If you are also lucky enough to travel for business, here are some ideas for how to experience the location beyond meeting rooms. 

  • Try to plan the trip near a weekend, then stay a couple of extra days. Or even plan your whole vacation in some desirable destination. I traveled for two weeks in Asia, following a meeting in Singapore.
  • Once virtual conferences become an option instead of a necessity, if you attend them and can choose, find ones that meet your needs and are in a destination you’d like to see. 
  • Ask local business associates what to see and do. Because they live there, they may have some great tips for restaurants and sites off the usual tourist routes.
  • Before going, look for events taking place while you’re there—concerts, ball games, walking tours, cooking classes, art or antique shows. 

I hate clichés, but where there’s a will, there’s a way really applies to fitting travel into a career. If you want it enough, plan ahead, don’t keep it a secret and enjoy every moment.

ABOUT THE AUTHOR

Karen Gershowitz, author of Travel Mania: Stories of Wanderlust, has been traveling since age 17 when she boarded a plane to Europe and stayed there for three years. She has since traveled to more than 90 countries, experiencing countless bold, once-in-a-lifetime adventures: climbing Mount Kilimanjaro, trekking atop an elephant in Thailand, hiking in the blistering heat of the Moroccan desert—and much more. While studying ceramics as an undergraduate at the Kansas City Art Studio, Karen proposed and received a grant to photograph ceramics studios, potters and their work throughout Japan. She later built a career as a marketing strategist and researcher with companies who sent her around the globe to conduct focus groups, interviews and meetings. She lives in New York City, but is a citizen of the world.

Vaughn Lowery illustration by Allison Christensen for his book Move Like Water x Be Fluid produced by 360 MAGAZINE

Move Like Water × Be Fluid

By Katrina Tiktinsky

Vaughn Lowery, founder and publisher of 360 MAGAZINE, is set to release his first book this month. Move Like Water × Be Fluid is a stunning memoir documenting the author’s journey from a childhood in the Detroit’s subsidized, section 8 housing to a successful career in fashion and media. The arc of this remarkable passage twists and turns in surprising ways, ensuring readers will believe in the concept that this life truly is what you make it. The text will debut as an exclusive multi-volume installation within 360 MAGAZINE and marks the inception of the brand’s foray into publishing.

This provocative coming-of-age story explores the power of branding strategy, a technique the writer developed at an early age and carried with him throughout his lifetime. Lowery, from the time he was a young child, is able to comprehend that one’s innate, individual self is their greatest commodity in life. Through the highs and lows that inform his experience, he stays true to that ideal. Lowery puts forward a raw and compelling narrative of a child, and later a man, who repeatedly picks himself up, reimagines his life, and finds innovative ways to move forward. The self-empowerment so emblematic in Lowery’s character and story promotes readers to adopt the author’s tactics in their own lives.

The influence of prominent civil rights leader Joseph Lowery, the writer’s grandfather, is prevalent in this work. A beacon for both hope and progress during the Civil Rights Movement, the legacy of Joseph Lowery weighs heavily on the narrator. This, along with his upbringing and existence as a black man in America, make Lowery both introspective and contextually aware when it comes to race. Moreover, draws parallels between the movement his grandfather championed and led, and the Black Lives Matter movement of today, exposing the failures of our system and calling for meaningful, systemic change. Both Joseph and Vaughn Lowery are members of the first intercollegiate historically African American organization Alpha Phi Alpha. Lowery simultaneously considers the work he can do, as a singular human being, to forward social justice causes in his day-to-day life and interactions with others. 

In 1920, his grandmother, Agnes Christine Moore Lowery (the little girl in the blue dress, also a member of Alpha Kappa Alpha), came with her grandmother to become the first black to vote in Tennessee. The kids’ book, The Big Day, depicts their journey the day she voted, now available on Amazon here.

Photo of LaJUNE by Armon Hayes for 360 Magazine

Photo: Armon Hayes, Talent: LaJUNE

360 Magazine is also now selling one of a kind home goods via Chairish, a curated marketplace for the best in vintage and contemporary furniture, decor and art. Check out this piece designed by 360’s founder Vaughn Lowery.

In the year 2020, which has been afflicted with an overwhelming amount of change, there has never been a timelier moment for insight from a man like Lowery. As mentioned, Lowery’s deep ties and connections to racial justice in America feels incredibly relevant, as do his thoughts on digital media, something Lowery pioneered years before COVID-19 forced the world hurriedly online. Constantly at the forefront of social change, Move Like Water × Be Fluid offers an understanding of the current moment, yet looks forward to the possibility of an evolved, cosmopolitan world. One that Lowery aspires to through all his works, including this installation and 360 MAGAZINE.

As we follow the author through grade school, high school and on through Cornell University, we collect advice from a myriad of powerful secondary characters. From all walks of life, these secondary support systems offer Lowery the push he needs to continue on striving towards something better. We watch Lowery model the work ethic of his admired older sister, gain confidence from an encouraging teacher, change the trajectory of his life due to a neighborhood mentor, and learn from the critique of a Residential Advisor. This self-help-book stands apart for never failing to appreciate the importance of an individual’s support system. Fittingly, while the book catalogues Lowery’s journey to success, it inspires and encourages readers in the same way Lowery’s community uplifted him – to take action towards a meaningful life.

Comparable titles to Move Like Water × Be Fluid include other stories of individuals who later turned to publishing their experiences in self-help books. Numerous celebrity examples include Becoming by Michelle Obama, Shoe Dog by Phil Knight, or The Path Made Clear by Oprah Winfrey. These titles, as well as Lowery’s first book, all feature introspection and explanations regarding the course of the authors’ lives. 

The following descriptions outlines the chapter-by-chapter journey within Move Like Water × Be Fluid.

Chapter 1: The beginning of Lowery’s journey is marked by his complicated childhood in Detroit, distinctly connected to his sense of place and community. Financial struggles and surroundings reminiscent of the song “Gangsta’s Paradise,” as well as the author’s early experience with assault contextualize the course of Lowery’s life.

Chapter 2: A childhood mood, coupled with the realization of his intelligence, swiftly changed the direction of Lowery’s life. Following a move to New Jersey to live with his older sister, Lowery’s early experiences of racism shine a light on his passion for racial justice today. The opportunity to participate in an honored education program again changes the trajectory Lowery follows.

Chapter 3: This chapter offers insight into the ups and downs of high school, a narrative many are familiar with. Yet, Lowery’s poised observations throughout the chapter reflect his early understanding of the world.

Chapter 4: After a remarkable yet complex journey through high school, Lowery achieves the first of many dreams by gaining the chance to attend Cornell University in New York. At Cornell, he is able to expand his understanding of self and what he hopes to accomplish.

Chapter 5: Saks Fifth Avenue recruits Lowery to work in their corporate office, marking Lowery’s first foray into the world of economics and fashion. The advice he gains from mentors in the field prompts him to shift towards a career in acting and modeling, supplemented by working in the Medicare Department of U.S. Healthcare.

Chapter 6: New York, in all its hectic nature, pointed Lowery west towards California where he could further capitalize on his talents in the entertainment industry.

Chapter 7: This chapter details one of the events in Lowery’s life for which he is best known: his commercials as “Joe Boxer Guy” that overwhelmed the nation. Following ups and downs in Los Angeles, this success cemented Lowery’s understanding of his own talents as well as his ties to L.A.

Chapter 8: Following an offensive home invasion, Lowery pivots to continue embracing what life throws at him with appearances on NBC’s “Scrubs” and “America’s Next Top Model.”

Chapter 9: With plenty of capital and the space to complement his next steps, Lowery founded 360 MAGAZINE in 2008, powering through the tidal wave that was the recession all due to his own brains and the belief in his product and brand.

Chapter 10: After another painful reminder of the inadequacies of the justice system in America due to an unjust prison stay, Lowery’s comprehension of what is truly important is once again realigned. Despite his negative experiences, his magazine is able to be on the cutting edge of the Los Angeles scene.

Chapter 11: The number 360 is ubiquitous to Lowery – one embodies the other. His appreciation for both his own capabilities and expertise, as well as the ones of others, assures his magazine and brand are constantly evolving. 

Chapter 12: Thinking on the future following the tragic death of a friend, Lowery is nowhere near finished and is more than ready to continue is many metamorphoses. He now exists in a space where he strives to empower others, all around the world. 360.

Move Like Water x Be Fluid, by Vaughn Lowery, is available this month exclusively on the 360 MAGAZINE’s website. 360 MAGAZINE has received numerous accolades, and has recently been featured on Dancing with the Stars. Stay in touch by following both Lowery (@vaughnlowery) and 360 (@360magazine)

Additionally Vaughn has an audio book titled, “Say Uncle: The Story of Vaughn Lowery” which loosely based on his childhood. It is available for here on Amazon Music. For additional info on Vaughn Lowery visit Wikipedia and IMDb.

Now available in all formats at Amazon, Barnes & Noble, Google Books, Blurb, Walmart and Audible.

Signed copies of Vaughn’s memoir, Move Like Water × Be Fluid, are available in our shop.

by Kaelen Felix for use by 360 Magazine

Top Mistakes to Avoid While Selling a Home for Cash

Generally, selling a home can take so much time, which you may not have. Real estate experts estimate 6 months or more when you follow the normal listing process. However, selling a home for cash can save you a lot of time because it is fast and easy. It will be even better if you avoid common mistakes homeowners make when taking this direction.

So, are you planning to sell your home for cash? Whether you are a real estate investor or just a homeowner trying to sell your home, avoiding these mistakes will make a big difference in your life.

Setting an Unrealistic Price When Selling a Home for Cash

Selling a home for cash, either to homebuyers or any other interested person, is fast when the price is realistic. When it is too high, every buyer will think twice before making an offer. A price that does not match the house will slow everything and might even derail the whole project completely.

To avoid this, have a professional conduct an appraisal and understand the current market price. If you want the house to sell even faster, slightly lower the price especially if you have not renovated and repaired areas that are not in great condition.

Selling to the Wrong Cash Buyers When Selling a Home for Cash

When selling a home for cash, using cash buyers can really save you time. They conveniently buy homes that are proposed to them as long as they meet their standards. However, one wrong move can mess things up; avoid choosing the wrong cash buyers, who are not fair in their pricing or will give you empty promises and never close the deal.

So, take your time to research and locate the best cash buyers in your area. Whether it is selling your house to an investor or new homeowner, they will give a fair offer and close the deal fast for you.

Failure to Prepare the Home for Sale

Selling a home for cash requires that you prepare your home for the process. Just like any other home sale, take some time to declutter and clean the home for showings. Potential cash homebuyers may want to close a deal fast, but they also consider the status of the home. Disorganization can put off buyers and force them to look elsewhere.

If possible, do simple repairs and renovations unless the cash buyer offers to buy on an “as-is” basis. This is usually a simple project that any person can really do.

Failure to Market the House

It is easy to personally market your home on social media and other free platforms. This will increase the visibility of your home even if you do not list it with real estate firms. On the other hand, failure to do marketing when selling a home for cash will increase the time it will stay on the market.

The wrong marketing will have a negative impact as well. So, make sure that you have used the right marketing even if it means hiring a digital marketer to take professional photos and post them for you.

Final Words

When selling a home for cash, most people wish to take the shortest time possible and get good proceeds at the same time. The above insights on mistakes to avoid when selling your home fast for cash will be invaluable to you. So, follow them carefully.