Black Owned Media Equity and Sustainability Institute hosted an educational marketing panel to help small businesses, primarily newsrooms, in getting people to donate money through membership.
There are many ways to build trust with the audience. The easiest way is to create habits through emails and newsletters. The phone is the modern day porch. People routinely wake up and check their phones in the same way they used to read the newspaper. They offer a way for companies to meet their clientele where they are. It’s important to be transparent about what the association is and what its goal is. A person may not know a certain magazine is non-profit.
They drew a comparison with dating apps. Potential members are the people swiping left and right. The goal would be to get people from casual hookups, people looking at random articles, to active viewers. The newsletter was mentioned as a consistent and direct channel to readers. Once you build up their trust, you can begin to ask for donations.
A welcome series is helpful in this transparency. It lets them know why they need your newspaper in their lives. After the welcome series, now they can ask for money, which can and should feel uncomfortable and daunting. One should never be too cautious when asking for money. They recommended having monthly donations instead of one-time payments.
When attempting to decide which content resonates the most with your base, survey was described as the easiest way to do so. These questionnaires should find out the basic needs of your patrons: where and how and how often they will read. What kind of news do they read? Publishing polls yearly help in seeing changes over time. And it’s important to include some questions gauging the emotional connection the patron has with the content.
Ultimately, the panelists explained, there’s no exact science for any of this. It’s hard to gauge whether something will work or not and it’s impossible to tell how many welcome emails are needed and how much you should ask for in donations. That takes practice, and with enough of it you’ll be able to secure donations easily.
The use of technology is providing businesses a myriad of opportunities to connect with customers, educate their client base, promote products and services, track trends using analytics, and extend visibility beyond traditional company websites. This is especially important given the increase in remote working environments as well as the increase in electronic shopping. Customers and clients are reaping the benefits of this digital world and these business leaders are sharing the unique ways technology has changed their businesses.
Technology has made our business possible. At Gryphon Digital Mining, we create the world’s largest fully integrated pure-play Bitcoin miner with zero carbon footprint. Bitcoin mining is the process of creating a new bitcoin by solving a computational puzzle.
Bitcoin mining is necessary to maintain the ledger of transactions upon which Bitcoin is based. We are grateful that technology offers a world of possibilities.
Our business has been able to connect physicians with patients much more effectively and easily with online access. On top of that, patient education has been much easier for our Hormone Replacement Therapy (HRT) treatment plans, in order to ensure patients of their informed decisions. It’s been great to connect people to get them started leading healthier and happier lives.
For the time being, Newell Brands is continuing our remote work structure for the majority of the office population. A benefit of the new situation is it has given employees an outlet to try new things, think differently, share ideas and find solutions.
The ability for us to generate business through a webapp has been very beneficial for us, since apps are usually very user-friendly and virtually everyone is on their phones often enough as it is. By just tapping a few buttons on your phone, we can have a Registered Nurse provide IV treatment and other health and wellness services to you at your home or work in as soon as an hour. Without our platform, the process of being able to set up these appointments, and the subsequent efficiencies gained would not be nearly as impactful.
Providing customers with more information through our blog has been a game-changer. Through this online community of readers, we have been able to establish a personal connection with our customers and eventual customers. We feel educating people through the blog about our products and providing other helpful tips aids in new and recurring sales from previous customers.
6. Analytics Platforms for a Better Customer Experience
Using the vast amount of information available through analytics platforms like Google Analytics or SEMrush is pivotal to understanding how customers are finding and interacting with a website. Tracking behavior, identifying trends and roadblocks, analyzing search terms, and so on can help guide how to go about optimizing for a better customer experience.
Fable Home has almost always been a remote working business, with the option to come into the office as needed. Technology has allowed us to smoothly and effectively transition all of our employees to remote roles with success. We are able to communicate with video chatting and quick emails or Slack messages. Technology allows us to constantly stay connected and boost productivity levels!
Technology has changed the way we promoted our business and got in front of the right customers. With social media, we wanted to target people who were actually interested in using our product, rather than just hoping the advertisements would do their job. Using analytics, we are able to target people who are more likely to be interested and use more optimization to increase sales.
9. Create an Office Atmosphere at Home with Video Communication
If it wasn’t for the quick and easy adaptation our company experienced with technology, we would be in a very different place right now. Technology contributed to basic day-to-day practices in addition to assisting us in the trend tracking process. We were able to implement video chatting and Slack communication to help employees create a resemblance of office atmosphere at home. As trends changed, so did our goals!
10. Track Customer Goals to Meet Needs
Jeff Goodwin, Sr. Director of Performance Marketing and e-Commerce Orgain
Technology has allowed the nutrition industry to skyrocket, as more information becomes publicly available and the interest for higher nutrition increased tenfold in the past decade. We are also able to track more accurately how health and fitness can help people reach their goals, and being able to formulate our products around those needs has become a lot easier.
11. Attract Prospects from Anywhere without Travel
Employers will quickly realize that they can start hiring anywhere and attract a whole new set of prospects. And even though there’s a level of Zoom fatigue that’s setting in from nonstop video calls, the travel market is forever changed, he predicts. The concept of getting on a plane for six hours for a two-hour meeting and being jet lagged, people are going to go — why?
The pandemic has changed the way we live life and do business. As Elon Musk says, “Some people don’t like change, but you need to embrace change if the alternative is disaster.” Technology allows you to grow, expand, and elevate your business. With the number of opportunities to incorporate technology into your practice, how can your organization use technology to its advantage today?
12. Increase the Confidence of Customers through Education of Products
We have been able to inform and empower the public by adding a “How to Use” section to our website. This gives potential customers confidence in using our product and has been enhanced with the use of video to show TatBrow demos without customers even leaving our site! This makes it convenient for customers to purchase immediately following their exploration of these resources.
Before the pandemic e-commerce sales were already on the rise. When the pandemic hit and everyone was forced to purchase their essentials through the internet, naturally sales sky-rocketed. The convenience of purchasing products and services shifted from real-time purchases (in-stores) to finding the best product or service (researching and analyzing online), so our technologies also made that shift. We were able to stay on top of trends by effectively tracking them! Quickly, consumers began developing e-commerce habits that significantly helped these businesses track their sales and network.
14. Promote through Social Media and Web Platforms
Being able to promote our podcasts from our website and on our YouTube channel has been really helpful for our business. Without these digital forms of media, we probably wouldn’t be able to communicate our expertise with the public to the same degree, nor would we be able to allow our prospects and customers to get to know our brand as well.
An important component of technology is the work put into search engine optimization. Consumer behaviors have unmistakably changed. They are no longer casually shopping around in stores. Trends have indicated that consumers are researching products they are interested in purchasing before making the trip to their preferred retailer (whether that be in person or online). SEO marketing has been around for some time, but it wasn’t until the global pandemic that we saw this side of marketing truly take off.
Yes, You CAN Fit Travel into a Busy Career. It Just Takes Planning.
By Karen Gershowitz
I know what you’re thinking: Travel is opening back up and I’m itching to go. But when I’m drowning in deadlines and work and want to spend time with family and friends, how can travel possibly fit in? The answer is, with planning.
My career as a marketing researcher and strategist is intense. Yet in 5 decades, I’ve managed to travel to 90 different countries. Travel is my passion. Reducing or giving it up, even for work, is out of the question. These competing priorities have taught me to plan ahead and be creative. I talk about some of the many ways I’ve done this in my memoir Travel Mania: Stories of Wanderlust.
At the beginning of my career, two weeks of vacation was the maximum allowed. I planned those weeks around long weekends to get the most out of them. Four vacation days became nine-day trips.
Another possibility I discovered is to rollover vacation time, allowing for a longer trip. You might take one week the first year, then plan for a three-week trip the next. That strategy allowed me to go to Tanzania for a photo safari and then climb Mt. Kilimanjaro.
If you can afford it, consider unpaid leave. I did that for a trip to Australia that took me across the globe when after the flight and recovering from jetlag, two weeks would have been whittled down to just over a week of satisfying travel. That extra vacation time is unlikely to change your career trajectory and will leave you with memories for a lifetime. Negotiating extra travel time when taking a new job is a great tactic, and in this post- COVID world where labor supply is short, now might be the perfect time. Two weeks is far too short to satisfy a travel itch. In negotiating for extra vacation time when changing jobs—four weeks in total—I only brought it up after we had settled on pay. The deal with my boss was that the month had to be split into three periods scattered across the year. That worked for the company; my absence didn’t stop any projects from proceeding. It also satisfied my desire for travel.
You might also consider taking an extended break prior to starting with a new employer. time off between jobs. It’s a magical time with no stresses about what you’ve left behind. When I negotiated for four weeks of vacation time, I also negotiated my start date. I gave myself a full month, which allowed me to take three separate trips–Hawaii, Spain and Puerto Rico. I began my new position fully rested, with a clear head and excitement about the work.
If you do find yourself with a quiet stretch take advantage of it. Rather than fretting about not having work or creating make work, scour the internet for last minute deals. Traveling to a lesser known place may lead to fabulous, unexpected finds. Years ago, I went to Venezuela at the last moment and discovered nearly empty pristine beaches and an Italian village in the Andes.
Here are some tips for making whatever time you have enjoyable, worry-free and non-jeopardizing to your career.
Give everyone lots of advance notice if you will be gone for more than a few days. No one likes surprises, least of all clients and colleagues. This gives them time to discuss what should happen while you are away.
Try to anticipate any issues, problems, or questions and make sure you’ve dealt with them before you leave.
Update your boss and co-workers on any current projects in detail and in writing so they have a reference document if they need information.
Make it clear that you will be unreachable during your away time (you don’t want to be brought back to “reality” while traveling). If necessary, tell them wi-fi is likely to be unreliable where you will be staying.
For much of my career I have also traveled for business, both domestically and internationally. This allowed me to see the world while my clients paid for my flights and other expenses. If you are also lucky enough to travel for business, here are some ideas for how to experience the location beyond meeting rooms.
Try to plan the trip near a weekend, then stay a couple of extra days. Or even plan your whole vacation in some desirable destination. I traveled for two weeks in Asia, following a meeting in Singapore.
Once virtual conferences become an option instead of a necessity, if you attend them and can choose, find ones that meet your needs and are in a destination you’d like to see.
Ask local business associates what to see and do. Because they live there, they may have some great tips for restaurants and sites off the usual tourist routes.
Before going, look for events taking place while you’re there—concerts, ball games, walking tours, cooking classes, art or antique shows.
I hate clichés, but where there’s a will, there’s a way really applies to fitting travel into a career. If you want it enough, plan ahead, don’t keep it a secret and enjoy every moment.
ABOUT THE AUTHOR
Karen Gershowitz, author of Travel Mania: Stories of Wanderlust, has been traveling since age 17 when she boarded a plane to Europe and stayed there for three years. She has since traveled to more than 90 countries, experiencing countless bold, once-in-a-lifetime adventures: climbing Mount Kilimanjaro, trekking atop an elephant in Thailand, hiking in the blistering heat of the Moroccan desert—and much more. While studying ceramics as an undergraduate at the Kansas City Art Studio, Karen proposed and received a grant to photograph ceramics studios, potters and their work throughout Japan. She later built a career as a marketing strategist and researcher with companies who sent her around the globe to conduct focus groups, interviews and meetings. She lives in New York City, but is a citizen of the world.
Vaughn Lowery, founder and publisher of 360 MAGAZINE, is set to release his first book this month. Move Like Water × Be Fluid is a stunning memoir documenting the author’s journey from a childhood in the Detroit’s subsidized, section 8 housing to a successful career in fashion and media. The arc of this remarkable passage twists and turns in surprising ways, ensuring readers will believe in the concept that this life truly is what you make it. The text will debut as an exclusive multi-volume installation within 360 MAGAZINE and marks the inception of the brand’s foray into publishing.
This provocative coming-of-age story explores the power of branding strategy, a technique the writer developed at an early age and carried with him throughout his lifetime. Lowery, from the time he was a young child, is able to comprehend that one’s innate, individual self is their greatest commodity in life. Through the highs and lows that inform his experience, he stays true to that ideal. Lowery puts forward a raw and compelling narrative of a child, and later a man, who repeatedly picks himself up, reimagines his life, and finds innovative ways to move forward. The self-empowerment so emblematic in Lowery’s character and story promotes readers to adopt the author’s tactics in their own lives.
The influence of prominent civil rights leader Joseph Lowery, the writer’s grandfather, is prevalent in this work. A beacon for both hope and progress during the Civil Rights Movement, the legacy of Joseph Lowery weighs heavily on the narrator. This, along with his upbringing and existence as a black man in America, make Lowery both introspective and contextually aware when it comes to race. Moreover, draws parallels between the movement his grandfather championed and led, and the Black Lives Matter movement of today, exposing the failures of our system and calling for meaningful, systemic change. Both Joseph and Vaughn Lowery are members of the first intercollegiate historically African American organization Alpha Phi Alpha. Lowery simultaneously considers the work he can do, as a singular human being, to forward social justice causes in his day-to-day life and interactions with others.
In 1920, his grandmother, Agnes Christine Moore Lowery (the little girl in the blue dress, also a member of Alpha Kappa Alpha), came with her grandmother to become the first black to vote in Tennessee. The kids’ book, The Big Day, depicts their journey the day she voted, now available on Amazon here.
360 Magazine is also now selling one of a kind home goods via Chairish, a curated marketplace for the best in vintage and contemporary furniture, decor and art. Check out this piece designed by 360’s founder Vaughn Lowery.
In the year 2020, which has been afflicted with an overwhelming amount of change, there has never been a timelier moment for insight from a man like Lowery. As mentioned, Lowery’s deep ties and connections to racial justice in America feels incredibly relevant, as do his thoughts on digital media, something Lowery pioneered years before COVID-19 forced the world hurriedly online. Constantly at the forefront of social change, Move Like Water × Be Fluid offers an understanding of the current moment, yet looks forward to the possibility of an evolved, cosmopolitan world. One that Lowery aspires to through all his works, including this installation and 360 MAGAZINE.
As we follow the author through grade school, high school and on through Cornell University, we collect advice from a myriad of powerful secondary characters. From all walks of life, these secondary support systems offer Lowery the push he needs to continue on striving towards something better. We watch Lowery model the work ethic of his admired older sister, gain confidence from an encouraging teacher, change the trajectory of his life due to a neighborhood mentor, and learn from the critique of a Residential Advisor. This self-help-book stands apart for never failing to appreciate the importance of an individual’s support system. Fittingly, while the book catalogues Lowery’s journey to success, it inspires and encourages readers in the same way Lowery’s community uplifted him – to take action towards a meaningful life.
Comparable titles to Move Like Water × Be Fluid include other stories of individuals who later turned to publishing their experiences in self-help books. Numerous celebrity examples include Becoming by Michelle Obama, Shoe Dog by Phil Knight, or The Path Made Clear by Oprah Winfrey. These titles, as well as Lowery’s first book, all feature introspection and explanations regarding the course of the authors’ lives.
The following descriptions outlines the chapter-by-chapter journey within Move Like Water × Be Fluid.
Chapter 1: The beginning of Lowery’s journey is marked by his complicated childhood in Detroit, distinctly connected to his sense of place and community. Financial struggles and surroundings reminiscent of the song “Gangsta’s Paradise,” as well as the author’s early experience with assault contextualize the course of Lowery’s life.
Chapter 2: A childhood mood, coupled with the realization of his intelligence, swiftly changed the direction of Lowery’s life. Following a move to New Jersey to live with his older sister, Lowery’s early experiences of racism shine a light on his passion for racial justice today. The opportunity to participate in an honored education program again changes the trajectory Lowery follows.
Chapter 3: This chapter offers insight into the ups and downs of high school, a narrative many are familiar with. Yet, Lowery’s poised observations throughout the chapter reflect his early understanding of the world.
Chapter 4: After a remarkable yet complex journey through high school, Lowery achieves the first of many dreams by gaining the chance to attend Cornell University in New York. At Cornell, he is able to expand his understanding of self and what he hopes to accomplish.
Chapter 5:Saks Fifth Avenue recruits Lowery to work in their corporate office, marking Lowery’s first foray into the world of economics and fashion. The advice he gains from mentors in the field prompts him to shift towards a career in acting and modeling, supplemented by working in the Medicare Department of U.S. Healthcare.
Chapter 6: New York, in all its hectic nature, pointed Lowery west towards California where he could further capitalize on his talents in the entertainment industry.
Chapter 7: This chapter details one of the events in Lowery’s life for which he is best known: his commercials as “Joe Boxer Guy” that overwhelmed the nation. Following ups and downs in Los Angeles, this success cemented Lowery’s understanding of his own talents as well as his ties to L.A.
Chapter 8: Following an offensive home invasion, Lowery pivots to continue embracing what life throws at him with appearances on NBC’s “Scrubs” and “America’s Next Top Model.”
Chapter 9: With plenty of capital and the space to complement his next steps, Lowery founded 360 MAGAZINE in 2008, powering through the tidal wave that was the recession all due to his own brains and the belief in his product and brand.
Chapter 10: After another painful reminder of the inadequacies of the justice system in America due to an unjust prison stay, Lowery’s comprehension of what is truly important is once again realigned. Despite his negative experiences, his magazine is able to be on the cutting edge of the Los Angeles scene.
Chapter 11: The number 360 is ubiquitous to Lowery – one embodies the other. His appreciation for both his own capabilities and expertise, as well as the ones of others, assures his magazine and brand are constantly evolving.
Chapter 12: Thinking on the future following the tragic death of a friend, Lowery is nowhere near finished and is more than ready to continue is many metamorphoses. He now exists in a space where he strives to empower others, all around the world. 360.
Additionally Vaughn has an audio book titled, “Say Uncle: The Story of Vaughn Lowery” which loosely based on his childhood. It is available for here on Amazon Music. For additional info on Vaughn Lowery visit Wikipedia and IMDb.
Generally, selling a home can take so much time, which you may not have. Real estate experts estimate 6 months or more when you follow the normal listing process. However, selling a home for cash can save you a lot of time because it is fast and easy. It will be even better if you avoid common mistakes homeowners make when taking this direction.
So, are you planning to sell your home for cash? Whether you are a real estate investor or just a homeowner trying to sell your home, avoiding these mistakes will make a big difference in your life.
Setting an Unrealistic Price When Selling a Home for Cash
Selling a home for cash, either to homebuyers or any other interested person, is fast when the price is realistic. When it is too high, every buyer will think twice before making an offer. A price that does not match the house will slow everything and might even derail the whole project completely.
To avoid this, have a professional conduct an appraisal and understand the current market price. If you want the house to sell even faster, slightly lower the price especially if you have not renovated and repaired areas that are not in great condition.
Selling to the Wrong Cash Buyers When Selling a Home for Cash
When selling a home for cash, using cash buyers can really save you time. They conveniently buy homes that are proposed to them as long as they meet their standards. However, one wrong move can mess things up; avoid choosing the wrong cash buyers, who are not fair in their pricing or will give you empty promises and never close the deal.
So, take your time to research and locate the best cash buyers in your area. They will give a fair offer and close the deal fast for you.
Failure to Prepare the Home for Sale
Selling a home for cash requires that you prepare your home for the process. Just like any other home sale, take some time to declutter and clean the home for showings. Potential cash homebuyers may want to close a deal fast, but they also consider the status of the home. Disorganization can put off buyers and force them to look elsewhere.
If possible, do simple repairs and renovations unless the cash buyer offers to buy on an “as-is” basis. This is usually a simple project that any person can really do.
Failure to Market the House
It is easy to personally market your home on social media and other free platforms. This will increase the visibility of your home even if you do not list it with real estate firms. On the other hand, failure to do marketing when selling a home for cash will increase the time it will stay on the market.
The wrong marketing will have a negative impact as well. So, make sure that you have used the right marketing even if it means hiring a digital marketer to take professional photos and post them for you.
When selling a home for cash, most people wish to take the shortest time possible and get good proceeds at the same time. The above insights on mistakes to avoid when selling your home fast for cash will be invaluable to you. So, follow them carefully.
Offering high-quality products or services is great, but it’s not always enough to make a sale. You also need to ensure you have strong calls-to-actions (CTAs) on your website.
These are words or phrases, often presented on a button, that tell your customers what to do next. Sometimes, people just need a little bit of a push!
In this article, we’re going to show you how to optimize your website’s CTAs so you can make more sales.
Make sure your calls-to-action are bright and bold
The design of your CTAs is just as important as the wording! You don’t want them to blend in, or readers might not spot them. So, you need to put some thought into how you can make them stand out.
Typically, CTAs are presented on a clickable button. When choosing the color of yours, try to pick a hue that fits in with your branding, but that will still stand out against the background it’s on. Make sure the button is big enough, too — it should be one of the first page elements people are drawn to when they land on your website.
Let’s take a look at a few examples for inspiration.
Paramount Plus, a new TV and movie streaming service, has a bright and bold CTA right on their homepage.
There are two things in particular that stand out: first, the copy says TRY IT FREE. Because Paramount Plus is so new, it’s important that they reel in customers this way — after all, there are a lot of streaming services out there, so people will want to try before they buy. Additionally, the color of the button is a bright and clear blue. Not only does this color work with the company’s branding, but the blue also contrasts well against Spongebob’s yellow, making it even more eye-catching.
KiwiCo, a kid’s craft subscription service, has a stand-out CTA right on their homepage as well.
They’ve used a bright and bold green color to ensure their CTA button stands out against the grey background, and they’ve also added a fun light bulb icon that draws the eye. Not only does this help the call-to-action to stand out, but it could also spark a website visitor’s imagination and convince them to click through to “get a crate”.
Think about how you could ensure your CTAs stand out on your website. What colors would work well, and are there any fun icons you could add for some extra interest?
Stir up a sense of urgency
If you create a sense of urgency with your CTAs, you can make your consumers feel like they’ll miss out if they don’t act now. This can lead to more people taking the action you’re looking for right away.
You can help create a sense of urgency with timers that outline when a particular promotion will end, or how much stock you have left, for instance. Let’s take a look at an example of a business that uses this tactic well.
For instance, Amazon likes to let people know when stock of a particular product is running low. They’ll then tell you to “order soon” to avoid missing out on the items you need.
This is a powerful technique that could provide a sense of uncertainty that will be just enough to push people into making a purchase. They even have two different buttons customers can press — one of which says “buy now”, which increases the feeling of urgency. Amazon is the biggest online retailer in the world, so this is clearly a tactic that has served them well.
Play on your website visitors’ FOMO
Similarly, fear of missing out, or FOMO, can be a very effective motivator. So, it’s worth playing on this with your calls-to-action. Make your readers feel like people just like them have taken your desired action and are better off because of it!
To provide you with some inspiration for your own CTAs, let’s take a look at a company that does a great job of stirring up a sense of FOMO with theirs.
Venngage, a company that specializes in helping people to create infographics, makes sure to instil the fear of missing out in their audience in their guide to what infographics are.
Within their article, they promote a webinar they’ll be hosting on the topic, and urge people to “SAVE MY SPOT”. This creates a sense of scarcity, and encourages people to act fast to avoid missing out. Plus, the CTA is presented on a bright green button, which really helps it to stand out.
If you’re hosting an event or promoting a limited edition product, make sure you make it clear to people that they could miss out if they don’t buy their ticket or item right now. It could just be enough to boost your conversions.
Provide different calls-to-action for different people
Different people who visit your site might be at different stages of the buying journey. This means it can often be helpful to have different CTAs that correspond to these different stages. For example, you might want to encourage one person to make a purchase, but direct someone else towards giving you a call to get more information about what you do.
Let’s take a look at some businesses that use this tactic well.
For instance, you’ll find several different CTAs on Loganix’s link building services page. At the very top of the page, you’ll see a button that urges people to “get started” — this is great for people who have already decided that they would like some help with their link building and that Loganix is their company of choice.
However, people who scroll down the page to find more information will also find a range of other CTAs, such as “learn more” and “read more testimonials”. These target people who aren’t quite sure about this service or want to know more about the company in general.
This approach is particularly effective for a service-based organization like Loganix. They’re providing something slightly more abstract than a physical product, so people looking to spend money with the business might need more convincing. These different CTAs are sure to point them in the right direction.
Similarly, Best Value Schools have multiple CTAs on their homepage. The website helps prospective students to choose the next step in their education and career, which is always going to be a huge decision. So, they have different calls-to-action to attract people at different stages in their journey.
They have options to “find your school”, “view all resources”, “view all rankings”, and more. Think about all of the different types of people who could be browsing this website. “Find your school” targets people who already know what kind of path they want to pursue, while the CTAs that urge people to find more information are more suited to people who are earlier in their journey, and who might not even be sure that higher education is for them. There’s a CTA for everyone.
Consider who’s likely to land on your website, and what they might need in their current stage of the buyer journey. Do they want to make a purchase straight off the bat, or will they need more information? You should add CTAs that cater to everyone.
Make it very obvious if you’re offering a freebie
If you’re creating a CTA to promote something that won’t require your website visitors to spend any money, be sure to make that very clear. This can work well for free templates, free trials, free consultations, and the like.
Keep in mind that offering something for free is also a great marketing strategy in general. It shows people what you do, and is likely to lead to them spending money with you in the future.
To provide you with some inspiration, let’s take a look at companies that incorporate freebies into their marketing and CTAs well.
For instance, Bay Property Management Group, a real estate management company with multiple locations across the east coast, promotes their free property management analysis on their Philadelphia location page.
You can clearly see where you need to click to get a free property management analysis, as the bright blue CTA button really stands out! Just above their freebie call-to-action, they also outline the benefits of clicking through — doing so will help prospective to find their ideal tenants without breaking the bank.
The company is offering a very valuable service for free, and they’ve made that very clear with their CTA. This is sure to lead to a lot of click-throughs and could drive a lot of future business for the company.
They provide their own social media platform so, along with outlining the pros and cons of all the different tools out there, they’ve mentioned and promoted their own. Not only that, but they’ve also encouraged people to try it for free.
The bright blue banner really makes this CTA stand out, and they’ve made it very clear that trying out their tool won’t cost the user anything. They’ve mentioned “free” twice and even clarified that they won’t take your credit card details, so you won’t be stung if you forget to cancel at the end of your free trial. This is sure to convince a lot of people to give it a go and could lead to a lot more sales for the company.
Could you offer something valuable to your prospective customers for free? If so, make it very clear that engaging won’t cost them anything, and it could actually boost your bottom line in the long run.
Lead with a strong verb
The whole point of a call-to-action is to convince someone to do something — that means you should always lead with a strong verb. Words and phrases like “sign up” and “submit” might do the job, but they aren’t very powerful, so you’ll want to go with something stronger for the best results.
Here are some examples of CTAs with strong verbs that you could use:
Create your account
Schedule an appointment
All of these CTAs are clear, convincing, and make it very obvious what you prospective customers should do next.
Inject some personality into your calls-to-action
You want your prospective customers to engage with your CTAs, and injecting them with your personality can really help. To start, you should identify your brand voice, if you haven’t already.
Consider how you want to address your customers, first and foremost. Are you professional? Funny? Playful? Inspirational? Think about who your audience is and how you want to relate to and communicate with them.
Let’s take a look at a few examples of businesses that do a great job of incorporating their brand voice into their CTAs for the best results.
For example, Express, a clothing retailer, does this well on their homepage.
When you first visit their site, you’re presented with a banner that urges you to “join the TikTok challenge”. They’re trying to get their customers to post about their lives post-pandemic, and want them to share their outfits (which are hopefully from Express). This CTA wouldn’t work for every business, but it’s effective for Express, which is a young and savvy clothing brand with an audience that is immersed in the online world. This shows the company is engaging, boundary-pushing, and adventurous, which increases the chance of their ideal customers clicking through and jumping on board with their challenge.
There’s also plenty of personality in the CTAs that the luxury vodka brand Grey Goose uses on its homepage.
One of their most interesting examples is “uncork the truth”. This phrase suggests a few different things about Grey Goose’s personality. First, using a word like “uncork” is fun and relevant, as they are an alcohol distiller. Second, the phrasing shows that they want to be transparent in how they make their products and what ingredients they use. Consider if you can use a similar play on words in your own CTAs to show off your brand personality.
Your CTAs are some of the most important aspects of your website! To get people to do what you want them to do, you have to give them an extra push. In this article, we outlined seven different ways to enhance your CTAs, including using your brand personality, improving your design, using strong verbs, and more. There’s work to be done — get to it!
Author bio & headshot
Adam Steele is COO and co-founder of Loganix, which is an SEO fulfillment partner for digital marketing agencies and professionals. The company provides the SEO services that businesses need to grow and achieve their goals. If you enjoyed this article, you can find more SEO guides and templates on the Loganix blog.
Nicole Kidman and Sera Labs Inc., a CURE Pharmaceutical Company, Launch Seratopical Revolution and New Ad Campaign
The plant based, alcohol-free, non-CBD, anti-aging beauty line is available Wednesday, June 9
Sera Labs, a subsidiary of CURE Pharmaceutical Holding Corp. (OTC: CURR), announced today a new ad campaign and launch of Seratopical Revolution, a new clean, plant-based, technologically advanced, anti-aging, ‘revolutionary,’ beauty line.
The line touts 11 luxurious products which are all are made in the U.S., available at accessible pricing, and are designed to make you feel more youthful and hydrated from head to toe. Award-winning actress Nicole Kidman, Sera Labs’ strategic business partner and global brand ambassador, collaborated with Sera Labs to design the Loving Hands Essential Oil, Indulgence Brown Sugar Scrub, Harmony Face & Neck Toner, and Gleaming for the ultimate brightening glow. The full line of products can be seen at Seratopical Revolution.
“I really wanted to create something that was meaningful to me and that I knew people would genuinely enjoy,” states Kidman, Seratopical strategic business partner and global brand ambassador. “These products are personal to me from the scent to the texture. I am so excited to share them with the world and hope everyone loves them as much as we do.”
“It’s been an incredible ride creating this line with Nicole,” said Nancy Duitch, Sera Labs CEO and CURE Pharmaceutical Chief Strategic Officer. “There are a lot of beauty companies, but the problem is that most of them don’t understand that without an effective delivery system, the products are sitting on top of your skin and clogging your pores. Our proprietary formulators have developed a high-tech delivery system which allows the ingredients to go deep into the skin. Our loyal customers will benefit from scientifically backed ingredients that are designed to enhance hydration and rejuvenate collagen. Revolution offers a full-body line packed with natural plant extracts and peptide blends.”
Sera Labs is a trusted leader in the health, wellness, and beauty sectors of innovative products with cutting edge technology and superior ingredients such as CBD and clean plant-based products. Sera Labs creates high quality products that use science-backed, proprietary formulations. Its more than 20 products are sold under the brand names Seratopical, SeraLabs, and Gordon’s Herbals. Sera Labs sells its products at affordable prices, making them easily accessible on a global scale. Strategically positioned in the growth market categories of beauty, health & wellness. Sera Labs products are sold in major national drug, grocery chains and mass retailers. The company also sells products under private label to major retailers and multi-level marketers, as well as direct-to-consumer (DTC), via online website orders, including opt-in subscriptions. For more information visit: Seratopical, Seralabshealth and follow us on Instagram at @seratopical, as well as Twitter, and Facebook.
About CURE Pharmaceutical Holding Corp.
CURE Pharmaceutical is the pioneering developer of CUREform, a patented drug delivery platform that offers a number of unique immediate- and controlled-release drug delivery vehicles designed to improve drug efficacy, safety, and patient experience for a wide range of active ingredients. As a vertically integrated company, CURE’s 25,000 square foot, FDA-registered, NSF cGMP-certified manufacturing facility enables it to partner with pharmaceutical and wellness companies worldwide for private and white-labeled production. CURE has partnerships in the U.S., China, Mexico, Canada, Israel, and other markets in Europe.
Forward Looking Statement
Statements CURE makes in this press release may include statements which are not historical facts and are considered forward-looking within the meaning of Section 27A of the Securities Act of 1933, as amended (“Securities Act”), and Section 21E of the Securities Exchange Act of 1934, as amended (“Exchange Act”), which are usually identified by the use of words such as “anticipates,” “believes,” “estimates,” “expects,” “intends,” “may,” “plans,” “projects,” “seeks,” “should,” “will,” and variations of such words or similar expressions. CURE intends these forward-looking statements to be covered by the safe harbor provisions for forward-looking statements contained in Section 27A of the Securities Act and Section 21E of the Exchange Act and is making this statement for purposes of complying with those safe harbor provisions.
These forward-looking statements include, without limitation, the ability to successfully market the partnered products, the difficulty in predicting the timing or outcome of related research and development efforts, partnered product characteristics and indications, marketing approvals and launches of other products, the impact of pharmaceutical industry regulation, the impact of competitive products and pricing, the acceptance and demand of new pharmaceutical products, the impact of patents and other proprietary rights held by competitors and other third parties and the ability to obtain financing on favorable terms. The forward-looking statements in this press release reflect CURE’s judgment as of the date of this press release. CURE disclaims any intent or obligation to update these forward-looking statements. This press release shall not constitute an offer to sell or the solicitation of an offer to buy nor shall there be any sale of our securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.
As Pride Month approaches, it’s expected that we’ll see a number of pride-related products pop up. There are people that think brands celebrating Pride Month is “tacky” or “preachy.” However, it’s still important for brands to show their support for the LGBTQIA+ community, even if it’s just in the month of June. Here are a few reasons why:
10. Celebration of Pride Month Wasn’t As Good In 2020
Statistically, being in support of the LGBTQIA+ community has been shown to increase company sales. People will have more respect for those companies, and will be more likely to purchase their products.
8. Supports LGBTQIA+ People for No Cost
While brands may have to change the packaging, that’s all they need to do to support Pride Month. There’s no real loss that can be had towards brands celebrating Pride Month, except for a few people thinking that it’s “preachy.”
7. Shows the Power of Brands
Brands are more powerful than you might think. After all, we’re constantly seeing them, and they are always affecting our lives, even if we don’t realize it. Everything we do– from brushing our teeth to putting on clothes–has us interacting with brands. And the actions of brands do affect us. Think about the uproar that Discord received over changing their logo. People got legitimately upset over the actions of a corporation. So people will be affected by brands that are supporting the LGBTQIA+ community, and may change a negative stance if their favorite brand supports it.
6. Recognizes the History of Hate Towards LGBTQIA+ People in the U.S.
It’s sickening how much hatred has been directed towards people just trying to live their lives. For a long time, there were laws that prohibited homosexuality and being trans was virtually impossible. 2015 was the year when gay marriage was declared legal, and that was only six years ago. Because of the long struggle with homophobia and transphobia, it’s important to recognize these people, and show them we care through the brands we as Americans deem as important.
5. Decreases Homophobia and Transphobia in the World
Although Americans are more accepting of LGBTQIA+ individuals compared to other countries (and even we’re not perfect), there are other countries that are much worse. A lot of countries still have laws that prohibit gay and trans individuals from being themselves. Given the international nature of these brands, they can help change the mindsets of people in countries that are much less accepting than the U.S.
4. Encourages Workplace Diversity
If members of the LGBTQIA+ community see that companies support them, they’ll be more likely to apply for jobs within the company. Diversity in the workplace has been shown to increase profit margins.
3. Raises Awareness
I wouldn’t know about Marsha P. Johnson if they weren’t honored by Google during Pride Month. Brands can give people information on important people in the LGBT community, and makes people aware of history that would otherwise be forgotten. I was never taught about the Stonewall Riots in school, but Google allowed me to find information on this important piece of LGBTQIA+ history.
2. Supports LGBTQIA+ Individuals
LGBTQIA+ artists and creators have been historically marginalized due to their identity. There was a time, not long ago, when your career would end as a result of coming out. Now that there are more and more creatives able to have careers despite, or even because of, their identity. Brands should support those individuals via including them in their ad campaigns or creating a product inspired by them. Smirnoff’s partnership with drag queen Alyssa Edwards is a great example.
1. Gives Brands a Reason to Donate to Show they Care
A lot of brands have donated part of their proceeds to charity. LGBTQIA+ people are thus given the resources they need to survive and thrive.
Customer Service Tips Every Boutique Retailer Should Try
By: Joseph Heller, small businesses expert and CEO of Supplied!
Supplied makes it easier for small boutique owners around the world to access high-quality, affordable wholesale boutique items, whether to stock their physical store or IG shop.
Do you remember the last time you had a truly fantastic customer service experience?
Maybe a cashier complimented your earrings, or maybe the person at the drive-thru unexpectedly threw an extra taco in for free. Or maybe you were just really vibin’ with the enthusiasm you could hear at the other end of the customer support line. Whatever it was, chances are it made you more excited to return and support that company with your business in the future.
Now… think back to the last time you had an awful customer service experience.
Was someone being unnecessarily difficult while you were trying to return a sweater, you’d bought a week ago? Or did someone leave you on hold for hours and hours? Or maybe someone just would NOT honor your coupon, even though you received it in an email yesterday?
Whatever that bad experience was… I’d be willing to bet it made you a whole lot less likely to go back anytime soon.
As Vince Lombardi famously said, “It takes months to find a customer and seconds to lose one.” One poor customer service experience could cause you to lose all of a valuable customer’s future business.
If you haven’t been making great customer service a major priority in your boutique lately, now is the time to change that.
Read on to learn 25 powerful (but easy!) customer service tips every retailer should try implementing in their business.
(If you’ve hired someone else as the main customer service rep for your boutique business, send this article along to them as a reminder!)
Top 25 Customer Service Tips
Focus on the customer in front of you
As a boutique owner, you’ve constantly got about a zillion and one thing that need your time and attention. But when it’s a customer you’re dealing with, zero in on them and their needs. Nobody likes feeling unimportant – make sure you give them your undivided attention while they’re talking to you, whether it’s over the phone, in person, or in your site’s live chat.
Chances are, you’ve been in the exact same situation your customer’s in right now – whether they’re trying to figure out what size shoe to purchase or they’re trying to initiate a return for something that didn’t turn out the way they’d hoped. Do your best to see the situation from their perspective. You’ll be able to provide a better customer experience if you’re in touch with their needs and emotions.
Make an extra effort
Work tirelessly to solve your customer’s problems. If a customer wants a certain size that’s out of stock, double-check your inventory, let them know when they can expect that item to come back, offer them alternatives, or give them a discount code for their trouble. Your customers will appreciate you going the extra mile for them.
Customer service isn’t just about making your customer feel valued while you’re speaking to them – it’s also about providing a great all-around customer experience. Do a quick audit of your website and make sure it’s user-friendly. Is it easy to check out? Browse new arrivals? Search for specific items? Purchase using the payment method they prefer? If not, set aside some time to make some adjustments.
Identify their needs
There might be all sorts of things you could be doing to provide a better customer experience that you don’t even realize yet. Put together a short survey to send out to your customers about the checkout process and their past customer service experiences. It’ll show you what’s going well and what you could improve.
Use their name
Simple, but effective. Whenever a customer reaches out to you, take note of their name and use it. It’ll give your communications a more personal touch. (Don’t forget to introduce yourself by name, too!) Bonus points if you remember other personal details about them for next time.
Yes, even if you’re not talking to the customer in person! Make an effort to be friendly and positive, even if you’re just sitting at your desk at home – you can totally hear a smile through the phone, and it makes a difference.
If you could spend $5 to secure a customer who’s loyal to you for life… would you do it? Sometimes, that’s all it takes. When a customer reaches out to you, your priority is to make them happy – offering free shipping or accepting a late return can do just the trick. And that’s not just common sense – research shows that accepting someone’s generosity makes you feel indebted to them, which can translate to return business.
Don’t say “I don’t know”
Sure, you’re not gonna immediately have the answers to every single one of your customers’ questions… but it’s kinda your job to know. So, when you tell a customer “I don’t know,” what they hear is “I don’t care.” Not exactly the message you’d like to get across when you’re on the phone with a customer! Practice saying “Let me check on that for you” instead.
Acknowledging your customer’s birthdays is a surefire way to make them feel valued and appreciated. Ask your customers for your birthday as they sign up for your mailing list, then send them an email with a promo code for a free gift or a discount right before their special day.
Be clear about your policies
Your customers aren’t mind-readers – if you don’t let them know, they have no idea about how long shipping should take, where you ship to, or under what circumstances you accept returns. Be sure your shipping and returns policies are clearly stated on your website to avoid confusion. It’ll answer some questions before they’re ever even asked!
Honor your promises
Your customers need to know that they can trust your boutique to deliver the value it promises. Stick to the shipping and return policies you have listed on your website (unless you choose to go above and beyond them, of course!) Honor coupons and discount codes for as long as you said you would. Post any giveaway winners publicly in your stories. Trust is key!
Acknowledge frequent customers…
Let your return customers know how much you appreciate them! Whether you throw a quick handwritten thank-you note into their next order or you offer a discount code that’s good for their next purchase, it’ll definitely make them want to keep coming back.
But make sure new customers feel the love, too!
It’s a big leap to order from a company you’ve never purchased anything from before – make sure new customers feel super welcome. Acknowledge new customers by offering free shipping on their first order, sending a promo code when they sign up for your mailing list, or even sending a quick thank-you email for taking a chance on your shop.
Running a business is tough, and sometimes extenuating circumstances make it even tougher. Be open with your customers about the hurdles you’re currently going through, especially if it will affect shipping times or restock dates.
We all make mistakes – especially when we’re doing huge, crazy difficult things like running a business. If you’ve made a mistake on a customer’s order, own your error, sincerely apologize, and do whatever it takes to make things right. It’s much more professional than shrugging off responsibility or blaming someone else. (Bonus points if you reach out and own up to it before the customer even notices!)
Make it easy to get in touch
Have you ever sent an email to a company’s customer service team… and then never heard anything back? Yeah, that’s the worst. Don’t be that company. Let your customers know the best way to reach you, whether it’s through Instagram DMs, email, or over the phone. If you want to go the extra mile, include a live chat feature on your website that’s available 24/7. (Also, word of advice: if you have a contact form on your website, make sure to check it every so often!)
Offer self-help customer service
If your customers can find their own answers to their questions, it makes their lives easier AND your life easier. Include a comprehensive FAQ page on your website that answers common questions about shipping, sales, returns, and more. For more complicated questions, you might want to write up an entire blog post to give your customers more information. Just be sure your customers still know that they can reach out to you with any questions they can’t find the answers to.
Plan for the holidays
Here’s a hot tip: over the holidays, things get BUSY. Even if you usually don’t have very many people blowing up your inbox about shipping questions, there’s a very good chance you will during the holidays. Make sure you’re prepared with multiple customer service reps helping respond to questions (if need be) and detailed holiday shipping info displayed on your website and social media pages.
Make it a goal to respond to all customer emails within 48 hours whenever possible. No matter how busy you are, customers want to feel like their concerns and questions are a top priority. As for Instagram DMs, Facebook messages, and comments, try and get in a habit of responding to those right when you see them. (Your customers will like that and so will the algorithm!)
Hire the right people
If you’ve only recently opened your boutique business, you might be the only person your customers ever interact with. But as you grow and add more people to your team, make sure they’re people who are kind, friendly, and pleasant to interact with. Nobody’s perfect, but a positive attitude can make all the difference.
Pretend you’re at the dinner table with your strict aunt – say lots of pleases and thank yous. Not only is it common courtesy, but it’s also good business. It’ll also help you still sound friendly and polite even when you’re communicating via messenger or text.
Set clear expectations
Sorry, but you’re not superwoman. When your customers approach you asking when they can buy an item you aren’t planning on restocking, or when they ask if you can make sure the package, they just ordered gets to them by tomorrow, sometimes you just can’t give them the answer they were hoping for. Be realistic in your responses and don’t make promises you can’t keep. Setting clear expectations is also helpful in responding to emails – sending an automated email letting a customer know when they can expect a response is also helpful, even if they were initially hoping for a reply right away.
There isn’t a robot at the other end of all of those incoming customer emails – it’s bright, bubbly, sparkly you! Don’t be afraid to infuse your communications with your genuine personality. Strike up a conversation with a customer on the phone, ask about their day, say “top of the morning to ya” instead of “hello” when you feel like it. It’ll help forge a relationship with your customers!
Have you ever asked a waiter what you should order, only for them to respond, “I love everything on the menu equally!” Yeah, that’s not helpful – don’t be like that guy. When your customers ask for your opinion, politely give it. You’re the real expert on the products you carry – use your insider knowledge to guide your customers to the right decision for them.
Is your business growth starting to slow down a bit and you’re struggling to get it up again? Have you ever thought about using Instagram as a part of your marketing strategy in order to grow your business?
Launched in 2010, Instagram has been around for a while, but is well known for being one of the most popular social media platforms to date. Instagram has a user base of over 1 billion people, many growth services such as Growthoid which help to organically gain followers, and more businesses and brands on top of that. Instagram has become very popular among the business community and a great way for brands to promote themselves and grow. Just having a profile isn’t enough though, and neither is just posting advertisements. There is a lot more that goes into social media marketing, and making use of a platform to grow isn’t easy but it is well worth the work.
If you are new to Instagram then you might not know how to use the platform effectively. Here is a brief guide on how to grow on Instagram.
Have a good profile
When it comes to social media, people tend to think that all that is important is the content you post, and all they want to do is advertise their brand or product as much as possible. While, yes, it is essentially about advertising, there is so much more that goes into the behind the scenes work in order to have a well-run and successful account, like starting off with a good profile.
It is so important to have a good and easily recognisable profile so that followers can quickly discover who you are and what’s your brand is about. Included in your profile should be a good username that is short, catchy, and at least the same or similar to your brands actual name. There should also be a profile picture that is your brands logo or something to do with your brand, and a good, well worded bio that include your location and website link.
Post at the right time
Contrary to some people’s beliefs, there is actually a wright and wrong time to post on Instagram. The general rule of thumb is that it is best to post in the evening when people are done with work and school for the day and have dome down time to spend on their phones. While this is a good baseline to follow, it changes from business to business, depending on their target audience, as well as their location and time zone.
A great way to discover what the best time is for you to be posting, is by looking at analytics. By looking at different posts you can see which one did better at different times of the day, and which allowed you to get more followers. From there you can plan out a posting schedule to post at the most optimal time for your followers to see your content.
Although a relatively new feature to the app, reels are quickly becoming one of the most used parts. Similar to TikTok, reels allow you to post short form videos that can be filmed, edited, and posted all from the same platform. It is a fantastic way to show off parts of your brand like the behind the scenes or meeting the teams, without tainting your actual grid or timeline with things that don’t match it.
Partner with brands and influencers
Although it may seem counterintuitive to be working with the competition or with other brands, it is actually very helpful and a great way to be introduced to a much larger audience. Partnering with other brands is a great way to collaborate and allows for you to support them while they return the favour and support you. You could even collaborate with brands that have products which may accompany yours. For example, if you are a company that sells sportswear, you may want to collaborate with a brand that sells protein powder.
You could also enlist the help of influencer to grow your account. Influencer have massive followings that will listen to their every word. If you can get an influencer to speak well of your brand, you will be set for a while.
email@example.com box 361566los angeles, ca 90036213.841.1841
firstname.lastname@example.org box 361566los angeles, ca 90036213.841.1841