Posts tagged with "marketing"

REEBOK × PANINI

Reebok and sports card manufacturer Panini America have announced a rare collaboration highlighting cultural icons Allen Iverson and the coveted “Prizm” brand. Releasing globally November 4 alongside a retro-inspired apparel capsule ($40-$60), the collection is championed by three Prizm parallel iterations of A.I.’s historic Question basketball shoe.

Introduced in 2012, Panini America’s Prizm sports card brand – with its high-gloss Optichrome designs, desirable rookies, and coveted short-print parallels – has quickly become one of the most sought-after and defining products in modern sports cards culture. Then there’s Allen Iverson, an explosive six-foot guard out of Hampton, V.A. who as a rookie in 1996 would splash onto the scene and – wearing his signature Reebok Question – go on to redefine the game of basketball and its many subcultures. In Reebok x Panini America, these two irrepressible forces collide.

“This has been a long time coming,” commented Jason Howarth, VP of Marketing at Panini America. “The Prizm brand has helped launch sports trading cards into the global mainstream. It reaches beyond the hobby, just like Iverson reaches beyond basketball. To be able to authentically bring together two iconic brands who each have such a deep connection to sports, collectibles, and culture – we think this one will be fun for everyone who engages with it.”

Across product, Prizm fans will appreciate special design hits like shrink-wrap-inspired all-over logo branding, embroidered Iverson autographs, light-reactive parallel treatments, classic Panini yellow-tag branding, Rookie Shoe badge hang tags, and more, all across three unique parallels:

Question Mid Tiger Prizm (HQ1097/$170, HQ1103/$110): Widely available in adult and youth sizing, this wearable colorway nods Iverson’s tenacity, taking cues from Panini America’s admired Tiger Prizm parallel with overlays across a white leather upper.

Question Low Rookie Signature Prizm (HQ1099/$140): Available in more-limited quantities, this design puts a glossy royal blue Prizm spin on the low-cut Question, paying homage to Iverson’s rookie team colors.

Question Mid Black Pulsar Prizm (HQ4135/$170): Rare in distribution, this Question Mid offers a narrative on the flashing lights surrounding A.I. via Panini America’s hyper-rare Black Pulsar Prizm treatment on the upper alongside smooth suede overlays.

Select pairs purchased from Reebok.com and local retailers will come with a pack of limited-edition Panini America x Reebok Iverson trading cards. Each card features beautiful imagery of A.I. from the early 2000’s captured by legendary photographer Gary Land with designs drawing inspiration from Prizm, Question, and other Reebok Iverson product lines. From these packs, consumers will have the opportunity to “pull” special Prizm parallel cards, short-printed Iverson on-card autographed cards, Iverson-worn patches, and more. (Comprehensive checklist available upon request.)

Reebok, Panini, Allen Iverson’s basketball sneaker collaboration via 360 MAGAZINE.

In late September, Reebok and Panini America “teased” the collaboration with a rare friends-and-family Blue Dazzle Prizm flip (HQ4562) on Iverson’s historic blue and gold Denver Nuggets player-edition Question from 2007. Only 100 were made, each of which shipped with an exclusive Panini x Reebok Mile High gold-vinyl insert card.

Ultra limited Panini × Reebok Mile High Allen Iverson card via 360 MAGAZINE.

Reebok, Panini, Allen Iverson’s basketball sneaker collaboration via 360 MAGAZINE.

The Reebok x Panini America footwear and apparel range is available globally from Reebok.com and select retailers beginning November 4. Fans can signup for release reminders at Reebok.com/US/Classics-Basketball

Reebok, Panini, Allen Iverson’s basketball sneaker collaboration via 360 MAGAZINE.

Reebok’s TikTok

MARVEL COMICS CELEBRATION

MARVEL COMICS CELEBRATES COMICSPRO’S LOCAL COMIC SHOP DAY WITH TWO STUNNING COVERS STARRING PETER PARKER AND MILES MORALES!

Check out Marvel’s variant covers for this year’s LOCAL COMIC SHOP DAY, available to all retailers on November 23

Local Comic Shop Day returns for its eighth year on November 23! The annual event organized by ComicsPRO, comics industry’s trade organization, celebrates the independent spirit of local comic book shops and encourages customers to visit their local shops during the holiday season! Marvel Comics is proud to participate once again, this time with two LOCAL COMIC SHOP DAY VARIANT COVERS! In honor of the 60^th anniversary of Spider-Man, they’ll grace the covers of November’s issues of both of Spider-Man’s current ongoing series: Zeb Wells and John Romita Jr.’s Amazing Spider-Man and Dan Slott and Mark Bagley’s Spider-Man. Drawn by acclaimed artist Francesco Mobili, these dramatic pinups showcase everyone’s favorite webslingers—Peter Parker and Miles Morales!

Be sure to contact your local comic shop for inquiries regarding availability! For more information about ComicsPRO, please visit www.comicspro.org. Check out both covers below and celebrate the place where a passion for Pop Culture begins on LOCAL COMIC SHOP DAY!

To find a comic shop near you, visit www.comicshoplocator.com

**MAZING SPIDER-MAN #13 LOCAL COMIC SHOP DAY 2022 VARIANT COVER by FRANCESCO MOBILI**

**SPIDER-MAN #2 LOCAL COMIC SHOP DAY 2022 VARIANT COVER by FRANCESCO MOBILI**

About Marvel Entertainment
Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media for over eighty years. Marvel utilizes its character franchises in entertainment, licensing, publishing, games, and digital media.

For more information, visit Marvel.com

GM × BAMG – TDF

General Motors [GM] and Black Automotive Media Group [BAMG] Internship Returns for Year Two with Clark Atlanta University – Promoting Diversity, Equity and Inclusion Across Automotive Media

The Driving Force [TDF] internship program provides HBCU students with multimedia career development, enhancing the automobile industry’s diversity, equity and inclusion.

A unique internship was created in 2020 and is now returning for fall 2022 between the Department of Mass Media Arts at Clark Atlanta University, automobile manufacturer General Motors, and the Black Automotive Media Group.

Dubbed The Driving Force (TDF), the 10-week internship is designed for students interested in covering the automobile industry; and incorporates instruction in editorial content, video content production, and social media outreach, augmented by GM executive presentations.

TDF evolved following discussions between automakers and BAMG related to increased diversity, equity and inclusion for Black media in the automotive sphere. These efforts have created additional opportunities to help prepare the next generation of automotive media professionals.

TDF is led by respected automotive media experts Kimatni D. Rawlins, BAMG founder and publisher of Automotive Rhythms Communications; Greg Morrison of Bumper2Bumpertv; and other key journalists and publishers including Marcus Amick and Teia B. Collier.

“The goal of TDF is to extend educational opportunities to HBCU students who may not be aware of the myriad media paths in automotive communications … My automotive journalism career began with an internship with a major auto manufacturer, so I am thankful for the opportunity to share my knowledge and experience, and the experiences of fellow BAMG members with Clark Atlanta interns,” said Rawlins.

Supported by General Motors, the TDF internship, kicking off September 28th, is designed to highlight career opportunities as journalists, videographers, photographers, publicists, marketers, and digital and social media pundits covering the auto industry. Participants will showcase their work on various platforms at the end of the internship, and will also liaise with GM communications executives, designers, and product planners through a series of presentations and interviews.

“We are excited to enter into a second year of partnership with BAMG to support the amazing students of Clark Atlanta University,” said Michelle Malcho, vice president Product and Brand Communications, General Motors. “We look forward to learning together and helping to prepare them for exciting careers in communications and journalism.”

TDF’s mission parallels that of the Department of Mass Media Arts at Clark Atlanta University, which provides students with rigorous academic and professional training, complemented by a strong liberal arts education.

“We continue to move with momentum to ensure our scholars at Clark Atlanta University have access to a world-class education and that mission includes offering initiatives that focus on technology and enhancing their analytical thinking skills,” said Clark Atlanta University president, George T. French, Jr., Ph.D. “We want our students to exercise their creativity, be competitive in the world of technology and be included in the technology career pipeline. Initiatives such as this bring them one step closer to that goal.”

Clark Atlanta student, Joshua Paul Williams was a participant in the inaugural TDF session. “The business experience I inherited from participating in The Driving Force Multimedia Internship was far more than I could have imagined,” said Williams. “The program focused on individually developing each student’s communications and networking skills which has given me lifelong connections, practical lessons, and an expanded perspective.”

ABOUT GENERAL MOTORS

Based in Detroit, General Motors is a global company focused on advancing an all-electric future that is inclusive and accessible to all. At the heart of this strategy is the Ultium battery platform, which powers everything from mass-market to high-performance vehicles. General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands. More information on the company and its subsidiaries, including OnStar, a global leader in vehicle safety and security services, can be found HERE.

ABOUT CLARK ATLANTA UNIVERSITY

Established in 1988 by the historic consolidation of Atlanta University (1865) and Clark College (1869), Clark Atlanta University continues a 152-year legacy rooted in African-American tradition and focused on the future. Through global innovation, transformative educational experiences, and high-value engagement, CAU cultivates lifted lives that transform the world. To learn more about Clark Atlanta University, visit HERE.

ABOUT BLACK AUTOMOTIVE MEDIA GROUP

BAMG is a distinguished group of Black reporters, publishers, writers, and entrepreneurs representing over 100 years of combined experience in automotive journalism within radio, television, print, experiential marketing, and social media. BAMG members either work for or own various automotive media platforms targeting diverse audiences. BAMG’s primary objective is to bring equity and equality to Black professionals who work in and around the automotive industry. For additional details regarding The Driving Force HBCU internship program, please go HERE.

POLESTAR CONTINUES TO GROW

Polestar, the Swedish electric performance car brand, continues to deliver on its growth promise as it progresses towards a planned listing on the Nasdaq through a proposed business combination with Gores Guggenheim, Inc. (Nasdaq: GGPI, GGPIW, and GGPIU), expected to close at the end of June 2022.

Expansion into new markets and a growing retail footprint are both driving and supporting customer demand, while the development of new models is set to propel the brand further into high-margin premium SUV segments.

Polestar launched its 25th global market in the first half of 2022, a significant increase from 10 markets in 2020. Polestar has added six new markets since the start of 2022, including UAE, Kuwait, Hong Kong, Ireland, Spain and Portugal. The company also plans to launch in Israel and Italy in the second half of 2022, adding to its Middle East and European footprint. By the end of 2023, Polestar plans to be present in an aggregate of at least 30 markets globally, while continuing to evaluate new market opportunities for the future.

Thomas Ingenlath, CEO of Polestar, says: “Selling already in 25 countries across the globe, Polestar has a unique position in the pure play EV market. We are a real company, not one based on slideshow promises. More than 55,000 Polestar cars are on the roads globally today and we are launching a stunning portfolio of three new models in just three years. These gorgeous EVs are all in advanced development stages, and we have the ability to produce great quality cars with our experienced industrial partners.”

Product expansion also continues with the Polestar 3 electric performance SUV, scheduled for its world premiere in October 2022. Polestar 3 marks the company’s first product for the attractive, high-growth SUV market. This will be followed by the Polestar 4 electric SUV coupe, and the Polestar 5 electric 4-door GT.

Polestar 4 is expected to be launched in 2023 and enters one of the most competitive market segments in terms of demand, performance and design.

Polestar 5 is also in advanced stages of development and planned to be launched in 2024. A prototype will be shown in public for the first time at the 2022 Goodwood Festival of Speed from 23 to 26 June 2022.

Mike Whittington, Head of Global Sales at Polestar, adds: “It’s exciting for the whole team to experience this growing momentum in our business. Our order intake is at record levels and currently represents an annualized run-rate of over 75,000 vehicles, putting us in a strong position as the production landscape normalizes. In addition, with both Polestar 3 and Polestar 4 on the horizon, we are set to play a leading role in the electrification of lucrative and sizeable premium SUV segments. With a 2025 production capacity for these two EVs expected above 160,000 vehicles per year, we will have the ability to scale quickly and attract new customers to the brand.”

Polestar now has close to 130 retail locations open around the globe and expects to have 160 locations open by the end of 2022. More Polestar Spaces and Destinations are planned in existing and new markets, in cities including London, Madrid, Tel Aviv, Reykjavík, Vancouver, Austin, Shenzhen, and others.

NFT-VIP

NFT-VIP is hosting its inaugural conference in the tech space to network their businesses, advance knowledge and engage intimately. In the recent past, similar NFT meetups have been held in multiple cities across America: Miami, New York City and Los Angeles. This year, NFT-VIP will be holding its series at Margaritaville Resort Time Square, June 19 – 22. 360 MAGAZINE serves as the official media sponsor of the episode.

As a rapidly growing digital industry, NFT-VIP has become a popular way for people to trade outside the conventional financial system. It continues to stimulate the development of a virtual economy based on digital strengths in various forms: music, art and fashion.

“The idea of using cryptocurrencies is not only a form of currency. Along with a deliverable channel, knowing that entities could be built on them and using them is mind-blowing,” states Julie Lamb, CEO of NFT-VIP. This is the first major 360 MAG Podcast promotion that will serve as the official launch. Interviewee Jefferson Noel is scheduled to speak on the NFT-VIP agenda. Other notable guests: Andrew Yang, Young Paris, Alex Alpert, Vaughn Lowery, Chris Carter, Genesis Johnson, postVerrone, Fanzo, Sal DiGuardia and FoodMasku.

Helen Indelicato, Julie Lamb, Sal Di Guardia, Vaughn Lowery are speakers at the NFT-VIP conference in nyc via 360 Magazine — *Helen Indelicato, Julie Lamb, Sal Di Guardia, Vaughn Lowery will be on the NFT-VIP stage via ‘press panel’ Sun., June 19 at 2:30pm EST (click image for full agenda).*

The NFT-VIP festival was fabricated with the unique digital identifier enthusiast in mind, providing a golden opportunity to intensify transmissions and interrelations. The number of leading brands and celebrities involved in this field is increasing exponentially with the world’s first and largest crypto collectibles market—OpenSea. With that, 360 MAGAZINE has minted and released a loveable Animal set.

360 MAGAZINE Animal Series NFT character, Lucky Lenox, coming soon under the direction of Vaughn Lowery — *(Minting Lucky Lenox on Ope*nSea)

As a media partner, 360 MAGAZINE aims to liaise between NFT-VIP participants and disadvantaged business enterprises. 360 is determined to spread the word on NFT-VIP to countless cohorts: the elderly, women, racialized groups and the queer community. “We now coexist in a multi-generational society with multi-racial people who have multi-educational backgrounds and who possess multi-hyphen lifestyles. Our purpose here is to create an environment of inclusiveness and to further facilitate sustainable relationships beyond the metaverse,” Lowery shares.

During the engagement, 360’s Swarovski encrusted bottle, made in collaboration with Integrity Bottles and Good Vibe Gliders, will be forged on Solana with partial proceeds donated to a charity. 360, freshly announced pet NFT, apace with Reebok’s Looney Tunes footwear, will go to a handful of lucky guests with Best Tech Style. Additionally, in real time, the publication will interview the speakers in their ecletic enclosure with bean bags and a bejeweled e-bike.

NFT-VIP RECAP HERE.

About 360 MAGAZINE

360, an internationally acclaimed LA-based magazine, represents the celebration of societal change through racial and sexual ambiguity as a youthful popular culture and design journal. As a certified National Gay & Lesbian Chamber of Commerce (NGLCC) business, it progressively supports various under-represented communities: women, POC and queer. Just last month, 360 was crowned Business of the Month.

Previous celebs on the cover: Saweetie, Demi Lovato, David Guetta, Sebastián Yatra, Will.i.am, Steve Aoki and Tyga. Infographics on the journal can be downloaded HERE.

Twitter | LinkedIn | TikTok

About Vaughn Lowery

Vaughn Lowery, the founder and president of the NGLCC certified, 360 MAGAZINE, has always strived for positive social change. Lowery is the executive producer of 360 MAG Podcast on Audible, Apple and Spotify as well as a new NFT Animal Series on OpenSea. His self-help marketing memoir, Move Like Water × Be Fluid is available on Amazon, Barnes & Noble and Walmart. He’s a graduate of Cornell University’s ILR School and grandson of the late Dr. Joseph Lowery–a leader of the civil rights movement with Martin Luther King as well as the minister at Barack Obama’s Presidential Inauguration.

Twitter|LinkedIn|TikTok

About NFT

According to Wikipedia, non-fungible token is a financial security consisting of digital data stored in a blockchain, a form of distributed ledger. The ownership of an NFT is recorded in the blockchain, and can be transferred by the owner, allowing NFTs to be sold and traded.

NFT-VIP Agenda HERE.

Listen to NFT-VIP Speakers on 360 MAG Podcast HERE.

Reebok Best Style Tech Winners BELOW.

NFT VIP tech series in nyc media sponsored by 360 MAGAZINE

Sal DiGuardia, CEO of Crypto Radio Network at NFT-VIP in NYC via 360 MAGAZINE

Why it’s Important to Select Casinos with High Traffic

Online gambling has been on a constant rise since its genesis. Several factors have made it so popular. However, in recent years, Covid-19, although a pandemic, has expeditiously spurred its global appeal.

According to worldwide online gambling statistics, an immense number of people gamble. That has raised the revenue generated from the iGaming niche incredibly. Notably, casinos with the highest traffic generate more revenue, making such platforms viable since they offer an outstanding gambling experience.

But what are high-traffic casinos? This article will examine what these casinos are and the importance of prioritizing them while gambling. Continue reading to learn more.

High Traffic Casinos

The iGaming niche is exceedingly competitive. Therefore, to stay in business, casino operators need to forge best-in-class marketing strategies to help them attract more customers to their establishments. Most of the time, it’s a daunting task due to the dynamic nature of gamblers’ tastes and preferences.

Nonetheless, operators must consider various casino variables and statistics to attract high volumes of players. So, in a nutshell, high-traffic casinos are gambling establishments with high customer volumes and regular visits. These platforms can often be referred to as Reputable or Big Brand casinos.

What makes them so popular is their recognizable brand that offers players out-of-this-world features and services that impact the overall gambling experience. These features can stretch from something as simple as a casino’s website usability to support services and games. So, why is it so important to play at these high-traffic casinos?

Importance of Selecting High Traffic Casinos

The overall importance of gambling at platforms that receive vast numbers of visitors is to enjoy a quality gaming experience. However, essentially, it involves so much more to deliver that authentic gambling experience. The importance of selecting these Popular, Reputable, or Big Brand casinos- call it what you may, is as follows:

1. Friendly and Intuitive UI/UX

First impressions matter a lot, and one main reason for choosing high-traffic casinos is that you’ll have a smooth experience while playing. These casinos have a fast-loading website with an intuitive user interface that makes navigation through the site straightforward.

The layout and design of casino elements and features are always bold and categorically arranged. So, you can constantly find games quickly and use different filters and search functions to help you sort games through various criteria.

2. Frequent and Lucrative Bonuses and Promotions

Due to the massive number of players at these venues, you’ll enjoy a great line-up of promotions and bonuses. These casinos frequently fashion lots of bonus rewards to keep all players entertained. Some of the most popular bonuses include welcome bonuses, cashback, and reload bonuses, which may have prizes such as free spins and match rewards.

Also, you can get free cash or spins for just signing up (no deposit bonus). You can use this reward to try out the casino’s games while still being able to win from the bonus. You can try out any of our recommended high-traffic casinos.

3. Superb Loyalty Programs and Tournaments

How about earning extra cash? These casinos continuously engineer races and competitions in different game categories, mostly slot games, to up the ante of gambling. So, you’ll get rewards ranging from cash gifts and free spins to loyalty points, depending on the casino.

In addition, you can be awarded for playing at these casinos through their loyalty VIP program. The loyalty schemes give gamblers extra playing motivation due to the inclusive offers. For example, you can get rewards ranging from cashback and free spins to even an all-paid expense holiday vacation.

4. An abundance of Casino Games

Probably, this is the most important reason for selecting high-traffic casinos. As a consequence of having many players frequenting these casinos, you’ll find an intergalactic array of games to play. These casinos have partnerships with leading iGaming software vendors, meaning you’ll have at your disposal high-quality casino titles.

You can find everything from slots, jackpots, table games, and poker to video poker, scratch card games, bingo, instant win, and live dealer games. Additionally, most of these venues have eSports and sports betting sections, increasing the variety of games.

5. Top-notch Security and Licensing

You need to play at safe, secure, and licensed casinos for an exquisite gambling experience. The global appeal these high-traffic casinos enjoy is attributed to their rigid security protocols and licensing. Safe platforms will protect your sensitive information like card details from fraudsters and provide tools like 2FA to strengthen your privacy further.

Additionally, casino licensing means a site is credible and offers secure and fair gambling activities. So, you can enjoy services like sure payouts and dispute resolution from the iGaming licensing authorities. Some of the best license regulators on these casinos include the UKGC, MGA, and Curacao Gambling Commission.

6. Diversity of Payment Methods

High-traffic casinos accommodate a considerable number of players from different parts of the world. For that reason, they tend to offer a massive array of payment methods to match their player volumes, hence making them an express choice.

What’s more, you can enjoy fast and free deposits and withdrawals with these casinos. The diversity of payment options will differ depending on the casino and your country of residence. Nonetheless, the best methods you can use include Visa, Mastercard, Skrill, Neteller, Paysafecard, PayPal, Trustly, and cryptocurrencies like Bitcoin, Ethereum, Litecoin, etc.

7. Reliable Customer Support

Lastly, high-traffic casinos provide excellent customer support services to players. You’ll enjoy friendly and heartwarming support from eloquent agents in multiple languages. Notably, help in these venues is available around the clock and on various channels.

The standard options include Live Chat, Email, and Telephone. You can have platforms providing support via social media channels, which is a bonus. Also, most of the time, you can find great assistance through the FAQ section.

Conclusion

Unquestionably, high-traffic casinos enjoy high volumes of players due to their fantastic marketing strategies. However, it’s their customer retention techniques that make these casinos the best option for online gambling. Think of it as a yardstick when deciding to visit a casino- the one with the highest traffic offers the best services.

In our high-traffic casinos’ article, you can read more about tracking online casino traffic. Thus, select high-traffic casinos and enjoy a galactic array of games, bonuses and promotions, customer support, and trustworthy payment methods to get more bang for your buck.

How Graphic Design is Used for Online Gaming

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When most individuals are asked what graphic designers do, they are likely to say they create logos, business cards, t-shirts, or other 2D images. Even though we engage with visual designers’ work every time we choose which games to play online, few people will mention their importance in game design.

However, graphic design has taken on new dimensions in the twenty-first century, and with the growing online digital environment, it now plays a more critical function than ever before. Graphic design may be seen everywhere on the digital screen, from building web interfaces to online marketing, social media to online games.

The gaming industry is perhaps one of the most challenging fields in digital design. Of course, you need motion graphics, but you also need to pay attention to detail for credible elements and gaming instructions. Nevertheless, it’s safe to conclude that the gaming industry has progressed significantly. This article will look at how graphic design is vital in online gaming.

Marketing

Because many graphic designers work in marketing, their ability to create appealing visuals could benefit video games. Design specialists will capture people’s attention and enhance revenue long term by developing gorgeous banners. As users’ attention spans have shrunk dramatically in recent years, a visual approach gradually takes over written content.

User Interface

A graphic designer creates a game’s user interface (UI). The user interface is a collection of visual elements that allow the player to interact with the game and access various tools and settings. Several user interfaces are frequently found in a single game. When you initially start a game, the first UI you see is usually the launch screen, which sends you to the Menu, which is another UI. Each menu item opens to its own UI, which uses components like volume sliders and mouse sensitivity to assist you in navigating through each setting.

A graphic designer is responsible for selecting where all of these visual components and text should be placed so that they do not obstruct the player’s main view. Therefore, an excellent understanding of visual hierarchy is one of the most crucial skills a graphic designer possesses.

Gaming

So far, we’ve looked at how graphics are utilized in online games to attract attention and convey instructions, but what about the game itself? The motion graphics are well-articulated to guarantee that they achieve their full potential in terms of authenticity. Because online games are frequently adaptations of real-life games, such as casino games, getting them as similar to the real thing as possible is critical to ensure the gamer has a good time. Some of the most well-known gaming studios have reaped the benefits of advances in graphic design and computer technology, producing games that are as immersive as they come.

Video games are multi-faceted bodies with a semiotic landscape as one of them. Signs, display panels, visual announcements, and various other features distinguish games. These graphic objects are frequently employed in real life, such as in ads and the in-game world. As a result, it’s critical to pay close attention to them, enlisting a graphic designer’s help.

Graphic designers’ responsibilities do not end with the elements mentioned above. These designers will always be in demand for a variety of projects. In addition, graphic design is an integral part of gaming since it allows you to fully immerse yourself in the experience. We may take the technology employed in the graphical design component of games for granted, still, it has taken a long road of experimentation in line with general advances in computer technology to get to where we are now.

Overall, graphic design has become an essential part of many industries. It has been established via the study of online gaming that graphic design is critical to the success of the digital game. Consider this: without design in marketing, fewer people will be drawn to the game; without design in instructions, people may be confused about how the game works; and without design in the game itself, people may be dissatisfied with the game they have played.

Lexus NX Marketing Campaign

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The rules of success have changed. It’s no longer just about getting ahead or the constant grind. It’s about prioritizing what truly matters, cutting out distractions, and working hard for what fulfills you. The NX marketing campaign, called “Hustle for What Matters,” is designed to reach those with great ambition who are carving their own paths. It leans heavily into the digital and streaming space to connect with this busy audience where they are most likely to engage.

With the all-new 2022 NX, Lexus has created a next-generation crossover that prioritizes what matters most to drivers. The NX ushers in the next chapter of design, innovation, and performance for the brand. It offers a powertrain to fit every lifestyle and driving preference, including our new plug-in electric vehicle, the NX 450h+. The NX marks the debut of the all-new Lexus Interface multimedia system with an available 14-inch touchscreen–designed for seamless connectivity and personalization.

“The all-new NX is a strong representation of the future of the Lexus brand, and this campaign helps bring that to life,” said Vinay Shahani, vice president of Lexus marketing. “Redesigned from the inside out, the NX ushers in Lexus’ next chapter with bold design, connected driving feel, intuitive technology, electrification, and unmatched craftsmanship.”

Find Your Something and Give It Everything

The campaign’s seven broadcast spots debuted yesterday with targeted and wide-reaching creativity.

“Hustle“: depicts new takes on traditional rules for getting ahead and how the all-new NX prioritizes what matters for drivers.
“Get Ahead“: shows how the all-new NX helps drivers navigate daily challenges
“Elevate”: a pair of Black filmmakers leverage the intuitive technology found in the all-new NX to capture something truly extraordinary.
“Defy“: focused on the Hispanic audience, it illustrates a journey overcoming obstacles and the all-new NX helping to forge a new path.
“Shine“: illuminates the all-new NX and LGBTQ talent in a city of lights on a road full of possibilities and refined opportunities.
“NX Level”: juxtaposing the performance and technology of the all-new NX with the powerful athleticism of humans, these two spots by the same name were created for East Asian and Asian Indian audiences.

Focusing on What Matters

A fully integrated media campaign is designed to focus on what matters most to NX guests, whether they define accomplishment as the ability to travel, take over the esports world, or leverage technology to create a better balance in their lives. Highlights include:

Twitch: Lexus is taking aspiring Twitch creators for a ride in a Lexus NX, where they will pitch their most unique stream ideas and let fans decide which creator will be given the opportunity to make their idea a reality. This is Lexus’ second collaboration with the interactive live streaming service Twitch.
100 Thieves: In celebration of esports and the determination required to win a championship title, Lexus will develop a graphic representation of 100 Thieves’ League of Legends Championship win leveraging gameplay data from the epic victory. This graphic will be turned into a one-of-a-kind car wrap for an exclusive, customized 100T x Lexus NX that showcases the connected features and tech-forward design of the all-new NX.
Google: A custom, Google Cloud-streamed, AR experience brings the all-new redesigned NX to the driveways of YouTube viewers. It’s also available HERE.
Roku: Lexus is teaming up with Roku in the largest awareness campaign ever through the OneView platform, tapping into Roku’s proprietary first-party data to maximize unique omnichannel reach to traditional TV.

The “Hustle for What Matters” TV spots will air during primetime and sports, including the Winter Games, March Madness, and the NBA. In addition to broadcast, Lexus will reach audiences through social videos featuring some of the broadcast talent, radio, and digital. Out-of-home media will include airports, rideshare, ski resorts, and billboards.

Vertex Consulting Group – Examining an Innovator

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Always reflecting on the up-and-coming leaders of the industry, 360 had a chance to connect with Vertex Consulting Group on their methodology, ethos, and results. After digging further into their company identity, their slogan, “innovative & quality solutions,” is by far an understatement of what they are capable of. With a 4.8/5 Trustpilot rating based on hundreds of reviews, Vertex Consulting Group is one of the most promising agencies, or ‘power houses’ as they call it, of the latest generation. Read on to learn more about Vertex.

The History of Vertex

Let’s backtrack a bit – Vertex Consulting Group was initially founded in 2020 in Denmark by a merger of several other agencies based out of Europe, the United Arab Emirates & The United States. This global context has allowed Vertex to retain its unique point of view

When the previous firms merged & Vertex Consulting Group was created, the founders of the old firms covered each segment of their previous specialties in this new powerhouse. The secret behind their success could be their incredible resume, featuring consistency and clarity in their vast amount of previous project experience. For example, 360 learned every senior partner has at least six years of experience in their respective field which obviously creates a decent foundation for building an empire of success. With an experienced team, Vertex has been able to pivot their individual talents into a cohesive picture

Vertex Today

In particular, 360 found Vertex’s unique approach to their Spotify Management to stand out. What we are privy to witnessing here is the remodeling of music marketing as we know it. They reinvented the regular ads strategy by adding several elements from manual scraping. This is on top of the different aspect of targeting; the reach stays the same as in any other ad, but the specific targeting or the type of people that see their ads are much more likely to find it interesting. After looking further into Vertex’s behind the scenes, we are seeing an interest & a click rate with up to 500% higher than before they implemented their own strategies to the manual targeting. In an industry that is constantly shifting and where consultants can find it difficult to stay afloat, Vertex, with their singular strategy seems to ride the wave.

All in all, what Vertex Consulting Group is accomplishing is revolutionary for the music industry. It eliminates the old school playlist marketing by outnumbering it by far, while making it far easier to navigate whether musical streams are real or botted – a main issue of discussion regarding marketing in the music industry the last few years. The results their Spotify Management has had on their clients are beyond incredible. Several have expressed the belief that “This is the best service for any artist! Shout out everyone at Vertex!” and “This is definitely THE best investment I’ve ever made for my music career” proving that the right investment for up-and-coming artists can make all the difference.

From record deal signing to world tours – Vertex navigates the industry with grace. It is safe to say that Vertex Consulting Group elevates their artists’ careers on an incredible level.

Black Owned Media’s Marketing Panel

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By: Skyler Johnson

Black Owned Media Equity and Sustainability Institute hosted an educational marketing panel to help small businesses, primarily newsrooms, in getting people to donate money through membership.

Building Trust

There are many ways to build trust with the audience. The easiest way is to create habits through emails and newsletters. The phone is the modern day porch. People routinely wake up and check their phones in the same way they used to read the newspaper. They offer a way for companies to meet their clientele where they are. It’s important to be transparent about what the association is and what its goal is. A person may not know a certain magazine is non-profit.

They drew a comparison with dating apps. Potential members are the people swiping left and right. The goal would be to get people from casual hookups, people looking at random articles, to active viewers. The newsletter was mentioned as a consistent and direct channel to readers. Once you build up their trust, you can begin to ask for donations.

Welcome Series

A welcome series is helpful in this transparency. It lets them know why they need your newspaper in their lives. After the welcome series, now they can ask for money, which can and should feel uncomfortable and daunting. One should never be too cautious when asking for money. They recommended having monthly donations instead of one-time payments.

Surveys

When attempting to decide which content resonates the most with your base, survey was described as the easiest way to do so. These questionnaires should find out the basic needs of your patrons: where and how and how often they will read. What kind of news do they read? Publishing polls yearly help in seeing changes over time. And it’s important to include some questions gauging the emotional connection the patron has with the content.

Conclusion

Ultimately, the panelists explained, there’s no exact science for any of this. It’s hard to gauge whether something will work or not and it’s impossible to tell how many welcome emails are needed and how much you should ask for in donations. That takes practice, and with enough of it you’ll be able to secure donations easily.