Posts tagged with "promotion"

music Ivory Rowen illustration for 360 Magazine.

5 Strategies for Success as an Independent Artist

Being an independent artist is not easy. You have to handle most of the work yourself, and usually, pay for everything out of your own pocket. However, this also means that you can fully express your artistic vision and won’t be forced into engagements.

This is a great option for those who want to be artists for a living without becoming a commodity. This is also a good option for those who feel like they might have an audience already and don’t need to have a machine behind them, allowing them to bypass the middlemen and get better percentages. But to get there, you have to have a clear roadmap and strategy. Let’s take a look at a few strategies independent artists can use to become successful.

Network

This is probably one of the most important skills you’ll need to master as a new independent artist. And, unfortunately, this is an aspect many neglect. The music business is very much about who you know, and the more people you know, the more opportunities you might open yourself up to. Also, you never know who the right connection could be. It could be a shop or restaurant owner that would like you to perform at a certain event or a student friend of yours that wants you to perform at a party. These are all the types of interactions that could allow you to get the little bit of initial traction that you need. If you’re good enough, word will start to spread about you. The rest is about you being consistent with your efforts and cultivating your audience.

Start from the Bottom

If you want to make yourself known, you will have to be ready to work yourself up from the bottom, even if it means busking. You’d be surprised at how many major artists either started or were discovered while busking. Also, there’s the chance that you could end up on YouTube, and people love discovering obscure talent online. If you look on YouTube, there are plenty of videos of buskers getting millions of views, and if your talent is exceptional, you will get some attention. The best outcome here will be organic and inexpensive.

Work with the Right People

You also have to make sure that you have the right people in your corner. You will need to find yourself an accountant, a manager, a lawyer, and a road manager. The road manager will be essential for organizing logistics on the ground while the manager will be finding gigs and other opportunities for you. Working with a booking agency will also help.

Subsequently, you need to have good staff with you in the studio. Some artists will regularly rotate their sound engineers, but it’s also good to have a relationship with someone who understands your vision and wants to work with you. You want them to like your music too. This way they’ll be more involved in the project and will make more inspired recommendations.

It would also be a good time to start looking at studios. If you want something that will be easy to book and will have everything you need to start recording, we suggest you explore Pirate.com. They have studios in some of the world’s greatest cities, like their Hamburg recording studio or those in New York and Los Angeles. They offer affordable rates and give you a lot of free space to work. This is a great place for any indie act or group.

Hire Someone for Promotion

It would also be a good idea if you hired someone instead of trying to handle all the promotion yourself. Yes, you can interact with your fans on social media, but it would be better if you concentrated on the musical side and let a professional team work on the rest. You can hire someone to manage your social media for you; however, make sure that they sound in-character so that the voice can stay on brand. And, while much of the marketing is done online nowadays, you can’t neglect other traditional options. A professional could help you purchase media space, for instance, or help you gauge if the price would be worth it in terms of exposure.

Give and You Shall Receive

Giving material for free is also one of the best ways to get an audience. Even if it’s a free EP, know that it could pay back in the end. Just because the project was free, doesn’t mean that you can’t make money with it on the back end with performances or licensing, for instance.

These are all strategies that you can use to market yourself as an independent act and thrive in the industry without the backing of a major label. Understand that it’s still a business at the end of the day, and you’ll have to treat it as such if you want to be able to make a living from your art.

Mina Tocalini, 360 Magazine, COVID-19

Annual (RED) Shopathon Lights Up Today

The sixth annual (RED) Shopathon lights up today ahead of World AIDS Day and Giving Tuesday, December 1st. Offering more than 200 stylish and giftable products that give back with every purchase, the campaign is supported by Merck (known as MSD outside the U.S. and Canada) and will see (RED) generate money for the Global Fund to fight two pandemics: AIDS and COVID-19.

THE ALL-NEW (echo)RED AND OVER 170+ (RED) PRODUCTS ON AMAZON.COM/RED:

For the fourth year, (RED) is partnering with Amazon to give customers a single destination to shop more than 170 products that give back, spanning tech, health & wellness, kitchen & home, and more.

New for 2020 is the next-generation, limited-edition (echo)RED, featuring an all-new sleek spherical design, premium sound, and smart home hub support for Zigbee, Bluetooth Low Energy, and Amazon Sidewalk. Amazon will donate $10 of every (echo)RED sale to the Fund for the Global Fund to support COVID-19 response and HIV/AIDS programs in sub-Saharan Africa.

Customers can also donate to (RED)’s fight against these two pandemics on any Alexa-enabled device by simply saying, “Alexa, donate to (RED).” With all products available at amazon.com/red, shoppers can put impact into every purchase. The limited-edition (echo)RED is available starting today for only $99.99 (amazon.com/echored).

(RED) LAUNCHES ITS FIRST-EVER VIRTUAL POP-UP SHOP ON SNAPCHAT:

(RED) is launching its first-ever immersive pop-up shop on Snapchat. Using Snapchat’s AR technology, users can now browse and buy Amazon.com/RED products directly from their mobile app, and support (RED)’s fight against AIDS and COVID-19. The lens, supported by Merck (known as MSD outside the U.S. and Canada), is live worldwide today and accessible throughout the duration of the campaign. Snap, shop, and save lives by going to this link.

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Working as a Party Planner

If you’re reading this, you’re probably thinking about getting into party planning. Odds are, you’ve always been a great host or a “get this party started” kind of person and you’re wondering if you should turn it into a career. You might be pondering: what’s working as party planner actually like? Is it all fun and parties all of the time?

The truth is, every day is different. On the busiest of days, you’re in the office from the crack of dawn and out at parties and launches until late hours of the night. It can be exhausting at times, but the thrill of seeing your event come off just as you’d planned it is totally worth it. Then there’s more low-key days, of course. Like any job, there are good days and there are bad days, and a lot of it is hard work.

So, what’s it all like?

Non-event Days
As mentioned before, not every day as a party planner will be an event day. Weird to think about, but more often than not you’ll have a non-event day than a party day. Fortunately, not every day is as jam packed as the ones where you’re up early and out late. Still, a regular day has you busy with tasks.

Clients and Planning
On these days you’re probably touching base with a lot of your clients as well as going over details for events. There’s researching and sourcing, holding meetings with the clients, and scoping out venue requirements as well as caterers.

Creating themes, schedules, and count-down to-do lists are standard in the event-planning world. The planning of events basically comes down to minute details, so you have to be on top of all aspects of the event. It’s also incredibly useful look into coverages for your events. You never know when elements of an event or client will go downhill. Business insurance for party planners is an absolute must. That includes invitations, arrivals, catering, decoration, staffing, and so much more.

Correspondence
Then there’s other normal work stuff like e-mailing, figuring out contracts, and coordinating teams. Because you’ll probably be working on a few projects at once, upkeep of communication with clients is crucial. You’ll have to set aside some time every day or so to update clients.

Additionally, there’s the part of the job where you have to seek out new clients. You’ll need to prepare proposals for your potential clients and probably do some promotion and marketing as well.

Event Day
Once event day comes around, you’ll be working flat out from the crack of dawn to the end of night (or, depending on when the event ends). Event day includes:

• Arriving early.
• Setting up and ensuring vendors and contractors are set up.
• Confirming staff knows what to do to make sure the event runs smoothly.
• Helping attendees in arrival.
• Overseeing the schedule and troubleshooting problems that arise with a backup plan (Always be sure to have a back-up plan!)
• Evaluating the event based on attendees, those who’ve commissioned the party, and yourself. Learn from each event to do better at the next.
• Be professional and excited. It’s imperative to wear a smile on event day! Even if you’re not feeling it, fake it ‘til you make it.

Overall, being a party planner can be different depending on the day. What you can definitely expect in the short term is a lot of planning and correspondence. Non-event day hours can look much like standard 9-5 days, but there’ll be longer days leading up to an event day. You’ll have a relatively flexible schedule, with some weekend days.

If you’ve made it this far, it might be time to seriously consider this as a career. Not everyone is gifted with hosting capabilities. With being a party planner, you’ll have flexibility in your schedule and freedom to pull off amazing events. Just know that you have to be meticulous in your planning, stay up to date with correspondence, and don’t skimp on business insurance.

With any luck, you’ll parties will be the talk of the town!