Posts tagged with "red"

QxA with Akeem Mair

This holiday season, actor Akeem Mair took the time to speak with 360 Magazine about his craft, his inspirations, how his career has been impacted by COVID-19, and more. Movie star Akeem Mair is the entertainment industry’s up-and-coming icon. In his career as an artist, he has appeared in several movie productions including All About Money, A Wonderful World, Limbo, Life of a Villain, Red, Fine Line, Silent Love, The Kidnap, etc. He’s worked with many production companies, including the Columbia College of Hollywood Production.

Akeem has signed with two agencies: Commercial Talent Agency (under Sarah Angeli) and Minc Talent (under Mariko Ballentine). At 32, Akeem is in his prime. With his noteworthy work ethic and passion, he is destined for greater heights. In fact, he has over 5 million views for a single video alone – the time when he appeared for The Ellen DeGeneres Show, which Ellen described as “the best episode she’s ever seen.”

Besides this feature with 360 Magazine, Akeem appears in many publications such as NY Wire’s Top 25 Individuals, US Reporter’s Top 15 Entrepreneurs, LA Wire’s Top 20 IG Accounts to Follow in 2020, and many more. Read on to hear 360’s interview with Akeem below.

What do you love most about being an actor?

I found a strong love of being in front of the camera with everybody watching. It’s like my escape from my own reality, which is refreshing to me. I get the opportunity to pour myself into different characters and experience that person’s life. How they see the world and how different their life experiences are from mines. I love to learn how they think, how they would react in certain situations, the way they talk and walk, the way they dress, etc. Then, you can take what you learn from playing that character and use it to make your own life more complete. Meaning if you like how that character approaches life, then copy and apply it. At first the camera scared me – I’m not gonna lie. But a director once told me that the fear I show in front of the camera robs the audience of their entertainment. Once I broke out of that, my understanding of my own craft changed. Acting is my life!

Did you always wanted to be an actor, or did you have other ambitions?

Actually, believe it or not, I wanted to be a financial banker. I watched Michael Douglas in the film called, “The Game,” and became hooked after that. I saw the 2000 BMW 740 I, the designer suits, the excitement of winning their clients’ money in the office, the personal maid that lives at his house, and I always loved crunching numbers in a calculator. But as I was working at Ralph’s grocery store when a loyal customer ending up changing my whole life. I was a cashier, and she came into my line with a sad demeanor. I could tell something was troubling her, so I tried to brighten up her day with my personality. I said “Hi, it’s good to see you again, did you find everything ok?” She said softly, “Yes I did, thank you!” I said, “Usually I see you smiling, but whatever you’re going through I know God will not give you more than you can handle! He has something better for you!” After the transaction I said, “Have a Blessed day! I hope to see you again soon.” Immediately she paused and finally looked up at me for the first time and I could tell she had been crying. She asked me, “Are you an actor?” I said, “No. Why do you ask?” She said, “Because your energy is filled with so much positive energy. You move people by it. You lifted up my spirits after I just lost my house in a foreclosure. Thank you!” Her reply shocked me. After she left, I went home that day and wondered, What would my life look like if I was a successful actor? I thought about how I would be able to help my family so much more and how I can infect millions of people with the same positive energy. That night, I searched ‘how to become an actor’ and it said most start as an extra on a movie set. The next day I reached out to Central Casting in Burbank for their free introduction and here I am today! I am more than satisfied and really love what I do!

How has COVID-19 impacted your industry?

My industry has changed a lot! At first, the acting classes I would attend would be at different acting studios across Los Angeles and held in person. Same as the auditions I would get. And I would have to deal with sitting in the heavy traffic, busy freeways, hoping to get to where I need to on time. Now it’s crazy to think everything is happening on my iPhone 11 Pro! My auditions are either through Zoom or I would have to submit a self-tape that would record off of my phone’s camera and be edited in the iMovie feature. All of my classes have been online through Zoom. So, the coaches now email you a link to jump on when class starts. The biggest issue now is not the heavy traffic, it’s the internet connection. If you have bad WiFi, it easily destroys your Zoom live audition and costs you the job. So, it is extremely important now to have amazing WiFi connection.

Do you have other passions besides acting?

I love writing poetry; it really soothes my soul. I like to write out all the emotions and experiences I go through like in poems and lyrics. 2pac was the one who really inspired me to use my pen as an outlet.

I appreciate Vaughn and 360 Magazine

For allowing me to tell my story

It was a journey to chase my dreams

And stayed away from things ain’t for me

I would sit in the movie theaters

And picture myself reaching glory

I knew could take care of my family

If I stop feeling sorry

By working hard building my legacy

It creates an attraction

Sending me blessings of opportunities

I would of never would of imagine

I had to escape from my reality

By following my passions

I can’t be worried about anybody else

I constantly take action

When I’m finished grinding everyday

I die as a legend

What is the biggest life lesson you learned?

You have to decide to go after your dreams because that’s what you want to do. There’s going to be so many people in your ear telling you different things and most of the time, it’s family because they want to protect you from failing. The only problem about that is it takes you away from doing what you love and moves you closer to a life of regret. So, take your time and really think about your dreams and how you want your life to be. Take out a piece of paper and write what you want out of life. I am an actor today because it’s my dream. I wrote it down, I proclaimed it in front of the mirror, and I tell my friends and family all the time what my dreams are and that I am going to achieve them.

What are the biggest challenges you have faced and how did you overcome them?

My biggest challenge is balancing my money and time. Because let me tell you, I’ve invested a lot of money to strive as an actor. Dreams come with lots of sacrifices. This is the one side of dreams that is not so glamorous. I can’t watch television when I get home because I have to practice, do auditions, or attend classes. Before I can even think about buying the latest technology, clothes, or shoes, I would have to also think about classes, camera equipment, printing, headshots, costumes, etc. You have to be willing at any moment to sacrifice for your dreams and it’s the hardest part. I’m giving up sleep most days because I’m so busy, but I love it!!

Who are the people who are your biggest influences and why?

Tupac Shakur, Denzel Washington and Eddie Murphy are my biggest influences. Everyone knows why Eddie Murphy is so big of an inspiration to me. It’s how I got my name! His character, Akeem, from Coming to America made my parents fall in love with the name due to his performance. As I’m older now and have watched it for myself, it’s crazy so much of my personality has rubbed off of him and into me. He possesses a sense of humor and radiates authority, yet he remains humble, practices kindness and self-sacrifices for the people around him. Denzel Washington is my next inspiration. I always love how Denzel approaches his game. The confidence, swag, fearlessness, and mental toughness he possesses in most of the characters he played, you can just feel his presence through your television. His Oscar performance character Alonzo Harris in Training Day was unbelievable. You felt the selfishness, greed, carelessness, ruthlessness, and his betrayal. I would love to ask him, “how do you get to that place in a character and stay there?” Finally, 2pac! His wisdom and his work ethic are what really blow my mind. I love how he was able to captivate a crowd of people and get everyone to follow him around. To be so young and so ahead of his time is crazy. He inspires me to think ahead always and to do more than what you think your capable of doing. And stop taking breaks! I remember how upset he got when his team took breaks and reminds them how time is short.

If you could change one thing you did at the beginning of your career, what would it be?

I would go back to tell the younger me to keep track of your day. Stop worrying about your yearly resolutions and worry about your daily resolutions. Because if you can’t take care of a simple day, how on earth are you going to conquer your year? It’s going to escape you every time. I always hear it in people’s voices when they talk about what they are going to be or going to have. I’m like, wait a minute, what are you going to do today? And people are usually confused or haven’t thought about it. See, it’s that’s answer right there that’s gonna kill everything you just told me.

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Mina Tocalini, 360 Magazine, COVID-19

Annual (RED) Shopathon Lights Up Today

The sixth annual (RED) Shopathon lights up today ahead of World AIDS Day and Giving Tuesday, December 1st. Offering more than 200 stylish and giftable products that give back with every purchase, the campaign is supported by Merck (known as MSD outside the U.S. and Canada) and will see (RED) generate money for the Global Fund to fight two pandemics: AIDS and COVID-19.

THE ALL-NEW (echo)RED AND OVER 170+ (RED) PRODUCTS ON AMAZON.COM/RED:

For the fourth year, (RED) is partnering with Amazon to give customers a single destination to shop more than 170 products that give back, spanning tech, health & wellness, kitchen & home, and more.

New for 2020 is the next-generation, limited-edition (echo)RED, featuring an all-new sleek spherical design, premium sound, and smart home hub support for Zigbee, Bluetooth Low Energy, and Amazon Sidewalk. Amazon will donate $10 of every (echo)RED sale to the Fund for the Global Fund to support COVID-19 response and HIV/AIDS programs in sub-Saharan Africa.

Customers can also donate to (RED)’s fight against these two pandemics on any Alexa-enabled device by simply saying, “Alexa, donate to (RED).” With all products available at amazon.com/red, shoppers can put impact into every purchase. The limited-edition (echo)RED is available starting today for only $99.99 (amazon.com/echored).

(RED) LAUNCHES ITS FIRST-EVER VIRTUAL POP-UP SHOP ON SNAPCHAT:

(RED) is launching its first-ever immersive pop-up shop on Snapchat. Using Snapchat’s AR technology, users can now browse and buy Amazon.com/RED products directly from their mobile app, and support (RED)’s fight against AIDS and COVID-19. The lens, supported by Merck (known as MSD outside the U.S. and Canada), is live worldwide today and accessible throughout the duration of the campaign. Snap, shop, and save lives by going to this link.

Taylor Swift illustration for 360 magazine

Taylor Swift Achieves 12 New RIAA Certifications

Taylor Swift has garnered a total of 12 new certifications from the RIAA. Among them, her critically-acclaimed, 5 star 2020 album, folklore, has achieved gold and now certified platinum status.

The new album, folklore arrived this summer and quickly gained widespread acclaim and major audience excitement. It rapidly became the top-selling record of 2020 worldwide and is the only album this year to cross 1 million albums in pure sales in the U.S. 

Swift notably completed “the longest consecutive run at number one since 2016” by acquiring six straight weeks at the top of the Billboard 200 chart. Additionally, folklore returns to number one this week on the Billboard 200 chart, reaching eight nonconsecutive weeks at the top of the chart. What’s even more notable, Taylor has achieved 48 cumulative weeks at number one across all of her chart-topping albums which marks a record among women artists. 

Other RIAA certifications include “You Need To Calm Down” which minted triple-platinum, platinum, and gold and “The Man” which is certified gold and platinum. Her song “Me,” featuring Brendon Urie of Panic! At The Disco, is now double-platinum. Additionally, the single “Lover” picked up gold, platinum, and double-platinum certifications.

Taylor stands out as the only artist to have seven albums each sell at least 500,000 copies in a single week. Her albums, Fearless, Speak Now, RED, 1989, reputation, Lover and folklore, have all been a stellar success. Plus, she remains the first and only female artist in the 21st century to score five number one studio albums in the UK. 

Folklore is the ten-time GRAMMY® Award-winning, record-breaking superstar’s eighth album and we can’t wait to see what the future holds for Swift. 

Red phantom, red.org, hiv, aids, 360 MAGAZINE, Miami, Mickalene Thomas

ROLLS-ROYCE REVEALS RED PHANTOM

ROLLS-ROYCE REVEALS RED PHANTOM COMMISSION WITH MICKALENE THOMAS

Auction to Benefit (RED)’s Fight Against AIDS

  • The House of Rolls-Royce marks 115 years of luxury with spectacular Red Phantom commission to benefit the global AIDS charity (RED)’s fight against AIDS.  
  • Rolls-Royce partners with acclaimed contemporary artist Mickalene Thomas who will create a custom artwork and livery wrap for the winning bidder
  • Exclusive December 4 – 13, 2019 online with global auction partner RM Sotheby’s
  • One of a kind, 2020 Red Phantom revealed during celebration at One Thousand Museum during Art Basel in Miami Beach

The House of Rolls Royce today revealed images of a Bespoke 2020 Red Phantom, commissioned to benefit (RED), the global charity and its fight to end AIDS.  First sketches of the red-themed creation were revealed by the world’s leading luxury manufacturer seven months ago at the Sotheby’s Galleries in New York City. On Wednesday evening, December 4, The Red Phantom Bespoke Commission will be unveiled at a gala event at the One Thousand Museum in Miami as RM Sotheby’s launches an exclusive online auction to run through December 13, 2019.   Proceeds above the cost of the item* will benefit (RED)’s fight to end AIDS.

The winning collector will have the unique opportunity to collaborate with one of the world’s most respected contemporary artists, Mickalene Thomas, to create a work of art in the form of a custom wrap for the exterior of the car. Thomas will also create an original artwork inspired by the Red Phantom for the collector. When the digital hammer falls, the ultimate bidder will be the proud owner of the Red Phantom, a personalized work and design by Ms. Thomas and the honor of having supported (RED) in its mission. 

“It is an honor and privilege to present this one of a kind commission created by the more than 2,000 men and women in Goodwood, Home of Rolls-Royce,” said Martin Fritsches, President and CEO of Rolls-Royce Motor Cars Americas. “Everyone on our team is deeply inspired by this world-class commission, and equally by the importance of the cause it was created to support – (RED)’s fight to end AIDS.  We are proud to partner with Mickalene Thomas, RM Sotheby’s and our other partners to achieve an outstanding result from this auction.”

“We’re so grateful to Rolls Royce for donating profits from the Red Phantom to the fight to end AIDS.  We need all forces mobilized against this pandemic which is the leading cause of death among young women. We also want to thank Mickalene Thomas for her creative genius, as well as our partners Bank of America and Netjets for their support of this auction to help the Global Fund wipe AIDS off the planet.” Said Jennifer Lotito, Chief Operations Officer, (RED)

The exterior wears a newly developed Bespoke color finish of Crystal over Magma Red with tiny particles of crystal captured in the final layers of finish creating a luxurious luminescence. The handcrafted Bespoke leather interior in Brilliant Arctic White is offset by bright Mugello Red highlights overseen by the iconic and colorful Mugello Red ‘Shooting Starlight Headliner.’ Housed within a single-piece glass fascia and extending across the instrument panel, the Gallery design, ‘Red Regatta Sails’ is constructed of Bespoke Mugello Red leather.  

This Red Phantom is waiting for a home to benefit (RED)’s fight to end AIDS.

About (RED)® 

(RED) was  founded in 2006 by Bono and Bobby Shriver  to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute proceeds from (RED)-branded goods and services to the Global Fund. (RED) Partners include: AirAsia, Alessi, Amazon, Andaz, Apple, Bank of America, Beats by Dr. Dre, Belvedere, Calm, Claro, Dannon, Durex, eos, Fatboy USA, Girl Skateboards, Johnson & Johnson, MCM, Montblanc, Mophie, quip, Salesforce, SAP, Starbucks, Telcel, Vespa, Vilebrequin and Wanderlust.

To date, (RED) has generated more than $600 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted over 140 million people with prevention, treatment, counseling, HIV testing and care services. For more information, please see www.red.org

The Global Fund is a partnership designed to accelerate the end of AIDS, tuberculosis and malaria as epidemics. As an international organization, the Global Fund mobilizes and invests more than US$4 billion a year to support programs run by local experts in more than 100 countries. In partnership with governments, civil society, technical agencies, the private sector and people affected by the diseases, we are challenging barriers and embracing innovation.

About RED Phantom

This very special Red Phantom has been designed to benefit (RED)’s fight to end AIDS.  Proceeds above the cost of the item* will benefit the global charity. 

The commission design, by the world-renowned Bespoke Design Collective in Goodwood, England, Home of Rolls-Royce stands alone as a natural authority. Designers have carried the powerful Red theme throughout the design in subtle and luxurious style. This Red Phantom makes a statement, especially upon its regal arrival.

The exterior wears a Bespoke color finish of Crystal over Magma Red. Tiny particles of crystal have been captured in the final layers of finish give it a luxurious luminescence. Recently created by the Rolls-Royce design engineers, the finish is comprised of five layers, each hand-polished for more than five hours. The vehicle’s wood veneers were expertly selected and finished by hand with six coats of lacquer to ensure a perfect finish. 

The handcrafted Bespoke leather interior and appointments throughout are created from 9 hides of hand-selected and drum-dyed leather with a color scheme of stunning Arctic White with Mugello Red highlights. And overhead the new owner will enjoy a newly designed icon of Rolls-Royce Motor Cars, a Mugello Red Shooting Starlight Headliner with 1,600 fiber optic wires extending the entire length of the interior ceiling. 

The new Phantom introduced a Bespoke opportunity previously unseen in luxury motoring to showcase a new level of interior artistry and craftsmanship. Housed within a single-piece glass fascia and extending across the instrument panel, the Gallery delivers visual and emotional elements that are unique to Phantom. The Gallery is constructed of Bespoke Mugello Red leather design entitled ‘Regatta Sails’ assembled in a clean room environment. This commission features custom treadplates commemorating the 115th Anniversary of the world’s premier name in luxury

About Mickalene Thomas

Mickalene Thomas (b. 1971, Camden, New Jersey) is best known for her elaborate paintings composed of rhinestones, acrylic and enamel. She makes paintings, collages, photography, video, and installations that draw on art history and popular culture to create a contemporary vision of female sexuality, beauty, and power. Blurring the distinction between object and subject, concrete and abstract, real and imaginary, Thomas constructs complex portraits, landscapes, and interiors in order to examine how identity, gender, and sense-of-self are informed by the ways women are represented in art and popular culture.

Mickalene Thomas’s work is held in the permanent collections of New York’s Museum of Modern Art, Brooklyn Museum, Solomon R. Guggenheim Museum, Whitney Museum of American Art, Hammer Museum, and Smithsonian American Art Museum, among many others. She lives and works in Brooklyn, New York. For more information, visit www.mickalenethomas.com

George Thorogood To Host “Red, White and Rock 2019”

GEORGE THOROGOOD TO HOST ABC RADIO’S “RED, WHITE AND ROCK 2019” SPECIAL – AIRING JULY 4 WEEKEND

Rock legend George Thorogood will host ABC Radio’s “Red, White and Rock 2019” music special that will air on ABC affiliates over the upcoming July 4 holiday weekend – July 4, 5, 6 and 7 (airing at different times in different markets).

“Red, White and Rock 2019” will feature rock music from American bands and artists including Aerosmith, The Allman Brothers Band, Heart, Cheap Trick, Santana, Creedence Clearwater Revival, Tom Petty, Bob Seger, Bruce Springsteen, Van Halen, ZZ Top, and more.  The special features insights into the music from rock icons and celebrates the cities, artists and songs that comprise the proud landscape of American rock and roll.

George Thorogood And The Destroyers is currently on their summer / fall “Good To Be Bad: 45 Years of Rock” 31-city tour, that began on June 22 in Hinckley, Minnesota and continues through October 19 in Battle Creek, Michigan (with additional dates forthcoming).

The group is in their fifth consecutive year of supporting the Leukemia & Lymphoma Society (LLS) by donating $1 from each ticket sold at participating venues on their “Good To Be Bad: 45 Years of Rock” tour to LLS.   Additionally, Epiphone recently announced the release of the Ltd. Ed. George Thorogood “White Fang” ES-125TDC Outfit guitar.

Below are markets/stations where the special will air:

New York, NY WBPM-FM
New York, NY WJGK-FM
Chicago, IL WKQX-HD2
Chicago, IL WLPO-AM
Dallas-Ft. Worth, TX KBUS-FM
Houston, TX KHVL-AM
Seattle-Tacoma, WA KPQ-FM
Denver, CO KCOW-AM
Sacramento-Stockton-Modesto, CA KSEG-FM
Sacramento-Stockton-Modesto, CA KODS-FM
Nashville, TN WRUS-AM
Harrisburg-Lancaster-Lebanon-York, PA WLUI-AM
Jacksonville, FL WSOS-AM
Greensboro-High Point-Winston Salem, NC WTOB-AM
Albuquerque-Santa Fe, NM KRWN-FM
Memphis, TN WEGR-FM
Buffalo, NY WGWE-FM
Buffalo, NY WDOE-AM
Wilkes Barre-Scranton, PA WEZX-FM
Lexington, KY WKYM-FM
Flint-Saginaw-Bay City, MI WILZ-FM
Honolulu, HI KRKH-FM
Honolulu, HI KORL-HD2
Omaha, NE KSWI-FM
Charleston-Huntington, WV WZZZ-FM
Springfield, MO KSPQ-FM
Tucson, AZ KLPX-FM
Des Moines-Ames, IA KEDB-FM
Wichita – Hutchinson, KS KFXJ-FM
Syracuse, NY WIII-FM
Portland-Auburn, ME WLKZ-FM
El Paso, TX KVLC-FM
Jackson, MS WVBG-FM
Davenport, IA-Rock Island-Moline, IL KCQQ-FM
South Bend-Elkhart, IN WRSW-FM
Boise, ID KKGL-FM
Tri-Cities, TN-VA WVEK-FM
Ft. Wayne, IN WARU-FM
Ft. Wayne, IN WXKE-FM
Augusta, GA WKSX-FM
Greenville-New Bern-Washington, NC WAVQ-AM
Lincoln-Hastings-Kearney, NE KRGY-FM
Fargo-Valley City, ND KPFX-FM
Fargo-Valley City, ND KDVL-FM
Macon, GA WBML-AM
Traverse City-Cadillac, MI WKLZ-FM
Traverse City-Cadillac, MI WKLT-FM
Lafayette, LA KVPI-FM
Eugene, OR KLOO-FM
Santa Barbara-Santa Maria-San Luis Obispo, KZOZ-FM
La Crosse-Eau Claire, WI WPRE-AM
Amarillo, TX KLMX-FM
Wausau-Rhinelander, WI WGLX-FM
Medford-Klamath Falls, OR KFXX-FM
Salisbury, MD WNCL-FM
Minot-Bismarck-Dickinson, ND KATQ-FM
Sioux City, IA KUQQ-FM
Rochester, MN-Mason City, IA-Austin, MN KLKK-FM
Bangor, ME WWMJ-FM
Gainesville, FL WXOF-FM
Idaho Falls-Pocatello, ID KSRA-FM
Missoula, MT KZOQ-FM
Rapid City, SD KQRQ-FM
Elmira, NY WMTT-FM
Grand Junction-Montrose, CO KSTR-FM
Parkersburg, WV WRZZ-FM
Cheyenne, WY-Scottsbluff, NE KMOR-FM
Great Falls, MT KMON-HD4
Lima, OH WBUK-FM
Balmain, 360 magazine, red, aids

The Balmain Festival

BALMAIN MEN SS2020: THE BALMAIN FESTIVAL

Highlighting once again the inseparable intertwining of music with Olivier Rousteing’s singular style, Balmain’s presentation of its Men’s Spring 2020 Collection formed part of la Fête de la Musique, Paris’ annual all-night celebration of music.

Reflecting Rousteing’s desire to democratize and modernize fashion, the June 21st outdoor presentation was open to as many members of the Balmain Army as possible, with over 2,000 attendees expected to celebrate the longest day of the year at a special festival site set up inside the French capital’s historic, 400-year-old Jardin des Plantes. Rousteing’s designs will be an integral element of this unique music celebration, with the Men’s runway offerings seamlessly mixing with festival contributions from a host of musical talents pulled together by Olivier Rousteing.

All invitees were asked to join Rousteing, Balmain and the music artists in supporting (RED). Their donations, as well as profits from sales of limited-edition Balmain festival merchandise and food and drink offerings, were dedicated to supporting (RED)’s efforts to end HIV/AIDS.

Other partners helping to make possible this unique fashion-music festival event are Diamond Foundry, Puma, Balmain, Paris Hair Couture, L’Oreal, Alterfood, Au Top, Bagnard, Cyril Lignac, Hxouse, Le Bar, Stohrer and Urban Act.

“As my team and I planned for today’s concert-runway, we aimed to keep it simple, concentrating on one clear message: our belief in the possibility of a more inclusive, joyful future for fashion.

Obviously, we all know that fashion still has a lot of work to do on many fronts, including moving past its long failure to celebrate all members of our society. Yes, presentations have become slightly more diverse in recent seasons—but, while campaigns and runways might have been able to begin the shift towards what our world actually looks like, there seems to be little inclination to democratize other areas of our industry. For example, attendance at shows continues to be restricted to the same lucky few, season after season. With doors closed and filters imposed, only a small number of those who dream about fashion and design are actually given the chance to participate.

It often seems to me that the fashion world is a bit confused about some very basic definitions, redefining “luxury” as hyper-exclusive and “aspirational” as restricted to a tiny elite—but I believe that fashion’s dreams should never be limited to just one small group. Fashion needs to be both inclusive and aspirational. My team and I are hoping that by sending invitations to thousands who would otherwise not be able to view a Paris fashion show, we can help start a needed conversation about modifying traditions and exploring new ways of opening up runways. Changes could be inspired in part by social media’s communication model, which has allowed fashion houses to directly engage with a new generation of design lovers. I’m convinced that the payoff of welcoming and incorporating a new youthful energy and fresh ideas into our collection and presentations would be enormous.

With an optimistic outlook like that, it’s perhaps no surprise that much of today’s offering looks to the early ‘80s for inspiration. For that era was marked by more than just the Easter-egg pastels, soft denims, graphic monochromatic patterns, and American-Gigolo tailoring that you see channeled into today’s looks—there was also an intoxicating, invigorating feeling of new possibilities in the air, as music, design and fashion merged into fresh methods of telling stories, relying on new types of platforms to break barriers, imagine a better future and communicate in surprising novel ways.

Today, I feel a bit of the same energy and optimism repeating itself, as we begin to push back for needed changes at the same time that a host of new entertainment platforms—from Apple TV, Netflix, Amazon—also offer new possibilities, while streaming countless series, many focusing on better, more inclusive futures. The Balmain atelier has helped me look to this optimistic future by referencing and building our incredible past. Our craftsmen have relied on classic skills and techniques to create some impressive pieces that do not aim to duplicate past glories, but instead prepare for future excitement.”

Olivier Rousteing
Paris

Statement from (RED)
“We are so grateful to Olivier and everyone at Balmain for lending their talent and unrivalled creativity to (RED)’s fight to end AIDS. This incredible event will harness the energy of fashion and music fans to not only raise money, but also bring real heat and awareness to a disease that remains a crisis today. This unique celebration comes in a truly critical year, as France prepares to host the sixth Global Fund Replenishment in October,” said Jennifer Lotito, COO, (RED).

Statement from Diamond Foundry, main sponsor for this event
“We are thrilled to partner with Balmain and to continue our support of (RED) and their incredible mission. There is a perfect synergy in our shared vision and values with the creative team at Balmain. As a global fashion leader, Olivier is constantly innovating and pushing the boundaries of design, and we are excited for our upcoming collaborations,” said Mona Sadat Akhavi, VP of Marketing, Diamond Foundry

Statement from Puma, sponsor for this event
“We are thrilled to be supporting the Balmain Fashion Show event in Paris,” said Adam Petrick, Global Director of Brand and Marketing at PUMA. “Given the work Cara Delevingne is doing with Balmain and the fact that she is one of PUMA’s most trusted global partners, it felt like a perfect fit. Balmain is a leader in the fashion space and we are inspired by the impact they are having on culture. We’re excited to share more soon about upcoming projects with the fashion house.”

About (RED)®
(RED) was founded in 2006 to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands that contribute proceeds from (RED)-branded goods and services to the Global Fund. To date, (RED) has generated more than $600 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted over 140 million people with prevention, treatment, counseling, HIV testing and care services.

About Diamond Foundry
At Diamond Foundry, we are reimagining the industry by operating a responsible, honest and transparent business. As America’s leading producers of lab-grown diamonds, we create real diamonds aboveground in our San Francisco foundry with our proprietary solar technology. Utilizing renewable energy, we are the world’s first certified carbon neutral diamond producer. Only 1% of the world’s diamonds meet our unparalleled quality and craftmanship standards. We collaborate with jewelry brands to create designs that empower and inspire. Real. Unique. World Positive. For more information, visit DiamondFoundry.com

About PUMA
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear apparel and accessories. For 70 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sports-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries employs more than 13,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

(RED) Valentine’s Day Products

Happy to share some of our favorite (RED) products as you prepare your Valentine’s Day Gift Guide. Every time someone buys a (RED) product from one of our partner companies, they’re helping save lives. So, whether your readers are celebrating someone special or practicing self-love this year, we have the perfect dash of (RED) for any occasion.

Below are some highlighted products we thought might be a perfect fit for your Valentine’s Gift Guide. Please let me know if you’re looking for something else specific, as we have a variety of (RED)partners making it easy to shop great gifts and save lives.

· (ALEX AND ANI)RED Heart of Strength Bangle: Wear your heart on your sleeve this year with this lifesaving accessory. Retail Price (Gold Bangle): $21.90

· Pucker up this Valentine’s Day with the all-natural and organic pomegranate raspberry(eos)RED Lip Balm. Retail Price: $3.49

· Have sex and save lives with our brand new (DUREX)RED Condoms. When you choose (DUREX)RED, you’ve chosen to protect yourself and your partner, and to join the fight against AIDS. Learn more. Retail Price: $14.99

THE HUNDREDS × G-SHOCK

CASIO G-SHOCK PARTNERS WITH THE HUNDREDS ON NEW 35TH ANNIVERSARY COLLABORATION TIMEPIECE 

First Available Exclusively at ComplexCon, Custom Design Elements Nod to Both Brands’ Anniversaries

 

Today, Casio G-SHOCK announces their second collaboration model in partnership with international streetwear brand The Hundreds – available first exclusively at ComplexCon this weekend. In celebration of G-SHOCK’s 35th anniversary, as well as The Hundred’s 15th anniversary, the men’s timepiece features an updated DW5600 case in a matte-black colorway. With The Hundreds’ signature red, yellow and black colorway dynamically positioned on the face, the new model also features their brand ethos of “Blood Sweat & Years” on the watch strap.

 

Following a previous collaboration between the two fashion entities in 2012, the DW5600HDR-1 model nods to G-SHOCK’s original timepiece with a classic square face and compellingly simple yet distinctive design, as well as The Hundreds’ two signature logos on the strap and on the case back.

 

“Since we aspire to have a timeless brand, in handpicking our collaborators we seek out partners with classic legacies,” said Bobby Hundreds, founder of The Hundreds. “Casio G-SHOCK is a heritage player, having maintained relevance through design and quality over generations. When The Hundreds works with G-SHOCK, we’re not just making a watch, we are bridging our histories: A timepiece that stands the test of time.”

 

The Hundreds, a streetwear brand founded in Los Angeles in 2003, was inspired by California’s punk, hip-hop, skateboarding and surfing culture. Its products are now sold worldwide and have expanded to include eyewear.

 

A video was created to showcase the new timepiece. Take a look: http://bit.ly/gshxhrd

 

The DW5600HDR-1 will first be showcased at ComplexCon, a one-of-a-kind street culture festival in LA that is bringing together the top brands across pop culture, music, art, food, style, sports, innovation, activism, and education. The festival is taking place on November 3 and 4 in Long Beach, California.

 

In addition to a black IP case back, the DW5600HDR-1 timepiece also comes equipped with G-SHOCK technology including:

 

  • 200M water resistance and shock resistance
  • EL backlight
  • Flash alert
  • Multi-function alarm
  • Hourly time signal
  • Stopwatch and countdown timer
  • 48.9mm case

 

The DW5600HDR-1 will retail for $160 and will be available for purchase exclusively at the G-SHOCK booth at ComplexCon from November 3 – 4, with a global release date of November 9 at select fashion boutiques, Macy’s, and gshock.com.

Pirelli 2019 Tire Range Presentation for Formula 1

Next year, there will be just three P Zero colors at each race. These will always be the same – white, yellow and red – denoting the hard, medium and soft tire choices respectively at every Grand Prix. But that doesn’t mean that there will be only three tire compounds.

Instead, the hard, medium and soft tire compounds will continue to vary to suit the different characteristics of each track. For instance, a Red soft tire for Monaco will differ substantially from a Red soft tire for Silverstone or Suzuka. The precise number of tire compounds available, covering a wide spectrum from soft to hard, will be communicated in December after homologation from the FIA. Before every race next year, Pirelli will reveal which exact tire compounds form the hard, medium and soft choices for the weekend. This new system makes it easy for the casual fan to tell the difference between the tires, yet still allows people who want more detail to know which of the specific tire compounds available are being used.

The colors for the Cinturato intermediate tire and full wet tires remain unchanged next year – green and blue respectively. Mario Isola, Pirelli’s Head of Car Racing – “We’ve been talking about this with the Teams, FIA and Formula 1 for a while. The idea behind the change is to make all the tires more easily recognizable and explainable – especially for television – while still clearly denoting which specific tire compounds are being used at each race”.

Reebok’s New Pump Supreme

Reebok just released their latest version of the Pump Supreme on September 1st. The first iteration of the shoe, the Reebok Pump was introduced in 1989 and draws inspiration from the 90’s while featuring a clean, modern edge. The Pump Supreme is a modern, sophisticated performance shoe that features a laceless upper and one of Reebok’s most iconic technologies, The Pump, which delivers a hyper-customized fit.

The striking silhouette has quickly gained attention in both performance and high-end fashion circles, with previous iterations from Vetements and Opening Ceremony. With its clean look and innovative style, this new iteration of Pump Supreme features a speckled midsole and Flexweave technology, which add to an already impressive design.

Check out the product highlights here:

  • STYLE: Drawing inspiration from 90’s, the Pump Supreme is a contemporary fusion of performance and lifestyle in one silhouette with an all-over technical knit upper that forms to the foot.
  • INNOVATION: The Pump technology design inflated for a custom fit, allowing the shoe to sit closer to the foot.
  • PERFORMANCE DRIVEN: The speckled midsoles, laceless upper and revolutionary Flexweave technology are combined to deliver a unique, customized fit that results in a shoe engineered to perform as you train for your next competition.

A full array of product images can be viewed HERE.

The Pump Supreme will retail at $130.00 and will be available on Reebok.com. Please reach out with questions and if you’d like to share with your readers.