Posts tagged with "90s"

Cruel Summer image via freeform for use by 360 Magazine

Cruel Summer by Freeform

Freeform’s New Series “Cruel Summer” Brings You Back to the ’90s With Nationwide Activations on April 24

 Freeform teamed up with Dippin’ Dots, Steve Madden, Amoeba Music, and ’90s-themed Instagram Accounts for a Series of Giveaways, Events, and Sweepstakes

The Network Will Also Host a ‘90s Themed Roller Rink Open to the Publicon April 24 and April 25

Cruel Summer Premieres on Freeform on April 20 at 9:00 PM and is Available on Hulu the Next Day

Freeform is bringing back the ’90s with a series of marketing activations across the nation on April 24th, 2021 to celebrate the premiere of the new, highly-anticipated series, “Cruel Summer.”

From the executive producer, Jessica Biel, comes the chilling story of one girl, Kate Wallis, who goes missing. And another girl, Jeanette Turner, who mysteriously takes over her life. Told over 3 summers in the ’90s, “Cruel Summer” will leave you torn between who to believe and what ‘the truth’ even looks like. Because the deeper you go in this mystery, the darker it gets. In this twisted tale, the truth is how you see it. “Cruel Summer” will premiere with a two-hour event on Tuesday, April 20 at 9:00 PM EDT/PDT and will be available the next day on Hulu. After the series premiere, new episodes will air Tuesdays at 10:00 PM EDT/PDT.

Fans will be immersed in the ’90s with giveaways from iconic brands including Dippin’ Dots, Steve Madden, and Amoeba Music, along with a special Instagram sweepstakes and a ’90s-themed roller skating event at Westfield Century City.

“Freeform’s new series, ‘Cruel Summer,’ takes place over three summers from 1993-1995. We’re excited to be partnering with classic ’90s brands to celebrate this rich time period and drive fan excitement for the series,” says Joe Ortiz, SVP Content Marketing, Freeform.

To celebrate the Cruel Summer ’90s Day, 120 Dippin’ Dots stores across the nation will offer the first 50 fans a free, 10 oz serving of the limited edition “Cruel Summer Chill Thrill” flavor. The flavor is a combination of rainbow ice and cotton candy and will be served in a custom, ’90s themed, color-changing cup. Fans will also receive a ’90s style Cruel Summer branded scrunchie.

At Amoeba Music’s new Hollywood location on Saturday, April 24th, the first 500 fans will receive a free $20 voucher to buy a ’90s vinyl or CD of their choice. The first 500 fans will also receive a free Cruel Summer ’90s choker necklace. Amoeba will be spinning a custom playlist featuring artists that can be heard in Cruel Summer and more ’90s faves.

The first 10 fans at 20 Steve Madden stores across the nation will receive a free pair of the iconic ’90s black SLINKY platform slides. Participating locations include: Westfield Century City – Century City, CA; South Coast Plaza – Costa Mesa, CA; 34th St – New York, NY; SoHo – New York, NY; 42nd St – New York, NY; Roosevelt Field – Garden City, NY; Garden State Plaza – Paramus, NJ; Towson Town Center – Towson, MD; Lenox Square – Atlanta, GA; Perimeter Mall – Atlanta, GA; Aventura Mall – Aventura, FL; Dadeland Mall – Miami, FL; Town Center at Boca Raton – Boca Raton, FL; Lincoln Road – Miami Beach, FL; The Galleria – Houston, TX; Galleria Dallas – Dallas, TX; North Star Mall – San Antonio, TX; La Plaza – McAllen, TX; Scottsdale Fashion Square – Scottsdale, AZ; and Fashion Show – Las Vegas, NV.

The Cruel Summer ’90s Roller Rink will take place at the Westfield Century City Mall Atrium on April 24th and 25th. Fans can expect to have a chance to score ’90s-inspired Cruel Summer swag, discover easter eggs from the show hidden throughout the activation, and other surprises and delights.

Fans who are not able to attend in-person giveaways can still participate in the Cruel Summer ’90s Day through a special sweepstakes on the Freeform Instagram account and ’90s themed accounts ’90sanxietyiamthirtyaf, and forever_’90s_fan. Fans can enter for a chance to win a ’90s-themed prize pack including a you-go-girl necklace, roller skates, a Garbage band t-shirt, a cassette tape player, a pair of Steve Madden SLINKY shoes, an Amoeba Music gift card, a Dippin’ Dots gift card, and a Caboodle.

NO PURCHASE NECESSARY. Void where prohibited. Open only to persons, who are, as of entry, 18 years of age and older (or age of majority in their state of primary residence, whichever is older), legal residents of, and physically located within, the 50 states of the U.S. or D.C. Entries must be received between 11:00am PT on 4/24/21 and 11:59pm PT on 4/28/21. Get friend’s permission to tag. Click here for full Official Rules and entry details.

For more information on Cruel Summer, visit Freeform’s website.

About Freeform

Freeform connects to audiences with bold original programming and immersive social engagement that moves the cultural conversation a little forward. Freeform channels the force and momentum of its young adult audience in its quest for progress with authentic, groundbreaking original series such as “grown-ish,” “The Bold Type,” “Good Trouble,” “Motherland: Fort Salem,” “Everything’s Gonna Be Okay” and “Cruel Summer.” The network also programs tentpole events such as “31 Nights of Halloween,” “Kick Off to Christmas” and “25 Days of Christmas.”

About Cruel Summer

From executive producer Jessica Biel (“The Sinner”), Cruel Summer is a psychological thriller that follows two young women: Kate Wallis, the popular girl with a charmed life who one day goes missing, and Jeanette Turner, the nerdy wannabe who is accused of being connected to Kate’s disappearance. All signs point to Jeanette’s guilt, but is Kate really who she seems to be? Set over three summers and told through shifting points of view, the series challenges perception and follows how one girl can go from being a sweet outlier to the most despised person in America. The series stars Olivia Holt, Chiara Aurelia, Michael Landes, Froy Gutierrez, Harley Quinn Smith, Allius Barnes, Blake Lee and Brooklyn Sudano. Cruel Summer comes from studio One and was created by Bert V. Royal. Tia Napolitano serves as showrunner. Executive producers include Napolitano, Royal and Iron Ocean Productions’ Jessica Biel and Michelle Purple. Max Winkler directs and executive produces the pilot. After the series premiere, new episodes will air Tuesdays at 10:00 p.m. EDT/PDT.

About Dippin’ Dots

Dippin’ Dots has produced and distributed its flash frozen tiny beads of ice cream, yogurt, sherbet and flavored ice products since 1988. Made at the company’s production facility in Paducah, Kentucky, Dippin’ Dots distributes its unique frozen products in all 50 states and 7 countries through its franchised and direct distribution network. For more information, including franchise opportunities, visit their website. Follow Dippin’ Dots on FacebookInstagram and Twitter.

About Steve Madden

Steve Madden designs, sources and markets fashion-forward footwear, accessories and apparel for women, men and children. In addition to marketing products under its own brands including Steve Madden®, Dolce Vita®, Betsey Johnson®, Blondo®, GREATS®, BB Dakota® and Mad Love®, Steve Madden is a licensee of various brands, including Anne Klein® and Superga®. Steve Madden also designs and sources products under private label brand names for various retailers. Steve Madden’s wholesale distribution includes department stores, specialty stores, luxury retailers, national chains, mass merchants and online retailers. Steve Madden also operates retail stores and e-commerce websites. Steve Madden licenses certain of its brands to third parties for the marketing and sale of certain products, including ready-to-wear, outerwear, eyewear, hosiery, jewelry, sunglasses, fragrance, luggage and bedding and bath products. For local store information and the latest Steve Madden booties, pumps, men’s and women’s boots, fashion sneakers, slippers, dress shoes, sandals and more, visit their website.

About Amoeba Music

Amoeba Music, the world’s largest independent record store, draws all kinds of customers seeking rare, hard-to-find and not-so-hard to find music, movies, posters, t-shirts and more. With stores in Hollywood, San Francisco and Berkeley and at Amoeba.com, they stock everything – from the most popular artists to the most obscure in all genres.. With an all-star team of record store veterans, their collective depth of knowledge is virtually unparalleled in the business. Amoeba Music is also the ultimate source for cinema, with thousands of titles in every genre on DVD, Blu-ray, VHS, and even Laserdisc.

"90s Kids" by Jax artwork by Ted Sullivan via Atlantic Records of Warner Music Group for use by 360 Magazine

JAX – 90s Kids

JAX does it for the “90s Kids”

Multi-talented singer-songwriter premieres nostalgia anthem, available now via Atlantic Records

STREAM “90S KIDS” HERE

Singer-songwriter Jax has premiered her highly anticipated new single “90s Kids” – available now via Atlantic Records. The nostalgia-fueled anthem became an instant fan-favorite after being previewed on TikTok late last year, packed with all the quintessential decade references from Tamagotchi to Britney Spears.

“I’m obviously a 90s kid, and grew up with all these amazing trends that I’m still obsessed with today” said Jax. “One night at 3am I was just thinking of all the times I’d watched ‘Saved By The Bell,’ played Super Smash Bros, danced to Britney Spears and I just put it all in a voice memo. Next thing I knew by sunrise I had this anthem to rep all my fellow 90s babies.”

“90s Kids” follows the release of “Ring Pop,” Jaxs major label-debut which yielded a massive viral response and high-profile appearances on The Ellen DeGeneres Show, Access Hollywood & more. Initially teased on TikTok, “Ring Pop” instantly captivated fans with its honest lyrics that perfectly encapsulate the emotions being felt by so many in today’s predicament. Her warm delivery coasting over dreamy guitar and snappy percussion as she croons to her boyfriend, “Don’t need no diamonds, you’re my rock, and I’m okay with a ring pop.

Raised in New Jersey by way of New York, Jax got her start by performing a wide variety of genres and in bands growing up. At the age of 18, she developed cancer above her vocal cords, which returned following a couple months of remission right as she relocated to Los Angeles in pursuit of her music. Left unable to sing herself, Jax turned to songwriting for others and found industry success behind-the-scenes.

As her ability to perform returned, Jax needed to pivot yet again when the COVID-19 pandemic struck. This time she turned to TikTok, posting a hilarious response to the pop gem “Stacy’s Mom” from “Stacy’s Mom’s Perspective” which exploded with nearly 9 million views in just a few months and “Update from Avril Lavigne & Sk8er Boi 18 years later” which became her most successful parody to date with over 14.5 million views. She continued to go viral a dozen or more times over, eventually amassing over 1.6 million followers on the platform, 200 million total views and 28 million “likes.” With a massive online audience under her belt, Jax began sharing her own original music in late 2020 to an overwhelmingly positive response – ultimately leading to her singing with Atlantic Records for her forthcoming debut full-length.

Will Smith Illustration by Mina Tocalini

Bel-Air Athletics 

This week, sportswear brand Bel-Air Athletics is launching a series of limited edition pieces in fun paisley prints and nostalgic styles for men and women. The new pieces – including a t-shirt, a face mask and a track jacket – will be available on the site this week.
Lucky Green Reversible Track Jacket ($95): Available now and limited to only 600 pieces, the new jacket features a navy blue “Bel-Air Paisley” print on one side and luxe “Lucky Green” on the other, with a metallic gold zipper and subtle Bel-Air Athletics branding on the chest. The jacket is a remix of Bel-Air Athletics’ popular Reversible Academy Track Jacket, based on Will Smith’s iconic inside-out prep school blazer that he wore on The Fresh Prince of Bel-Air.
Navy Paisley T-Shirt ($35): This limited edition navy blue t-shirt- available on 7/10 – is a throw-back style tee that features the Bel-Air Athletics logo front and center in a fun paisley print. Available while supplies last.
Lucky Green Bundle Pack ($145): This bundle – only available from 7/10 – 7/13 – includes the reversible track jacket, the paisley tee, a paisley basketball and a paisley face mask.
Bel-Air Athletics is a sporty Fresh Prince of Bel-Air inspired fashion brand founded by the Fresh Prince himself, Will Smith.

Follow Bel-Air Athletics: Instagram

Follow Will Smith: Facebook | Instagram

MTV x Champion Apparel illustration by Mina Tocalini

Champion × MTV

Champion Athleticwear launches new 90’s-inspired collaboration with MTV

Champion Athleticwear and MTV are launching a limited-edition clothing and it fulfills all of your vintage street style dreams.

In the collection, Champion combines its classic streetwear designs with MTV’s 90’s aesthetic. The retro clothing collaboration celebrates the styles of hip-hop’s past that inspire the fashions of the future. With iconic prints, retro looks and bright colors, Champion × MTV is reminiscent of the time rappers went from musicians to style icons. The collection features iconic styles from men’s crewneck shirts, tanks, and jackets to women’s body-con dresses and onesies. 

The limited edition Men’s Champion life tank is a prime choice to consider for the holiday weekend. Available in two colors, blue multi and yellow, the flashy top is sure to set off some fireworks. For a fully retro ‘fit, you can pair the tank with the crinkle nylon short. 

Quality is the foundation of the Champion x MTV line. The tank is crafted from thick, heavyweight 7 oz. 100 cotton for durability. The standard, classic fit perfect for easy going mobility is what sets this offering apart. It also features minimalistic intentional branding, a Champion x MTV jock tag at the hem, and a C patch logo at back neck.

To highlight the profound influence that the network and Champion had on the next generation of artists, Champion and MTV have enlisted iconic rapper Jadakiss. Jadakiss, who has had a profound impact on both the music and fashion industries, will showcase the retro capsule collection.

“There’s not many brands that make you automatically think iconic, but Champion and MTV are exactly that,” said Jadakiss. “Coming up in the hip-hop scene, and till this day, you got to always look your best. Champion was one of those brands you could throw on and look and feel your best no matter the occasion. This MTV and Champion collaboration makes sense cause of what they mean to the culture.”

Reasonably priced between $30-80, the collection of both men’s and women’s pieces will be available at Champion.com, MTVShop.com, FootLocker.com, FinishLine.com, Eastbay.com, ChampsSports.com, JimmyJazz.com and Nordstrom.com on June 24.

MTV, Champion, 360 Magazine, Vaughn Lowery

 

Teyana Taylor, 360 Magazine

M·A·C Cosmetics × Teyana Taylor

M·A·C Cosmetics has announced a highly anticipated, limited-edition makeup launch in collaboration with one of the most versatile entertainers of her generation; Teyana Taylor.

The M·A·C × Teyana Taylor collection was pratically written in the stars. Teyana has been a M·A·C fan since she was 15 years old and loved to mix and match the products to concoct her own unique looks.

The collection was created to embody a new approach to beauty; encouraging fans to create their own version of her style and vibe. “I’m very excited to be partnering with a company like M•A•C who I’ve watched collaborate with strong women of color over the years. I’ve been a fan of M•A•C ever since I was 15 years old and started experimenting with makeup, it was the first brand that made me like makeup. I’m so grateful and excited to be sharing this beautiful collection I created with the M•A•C team but also hoping to inspire other young women that anything and everything is possible,” she stated.

Inspired by her love for classic 90’s fashion and beauty, Teyana worked alongside M·A·C to create her exclusive, multi-product collection- from the products, packaging, product names and even the photo shoot. “I was inspired by the 90s and the heart & soul of Harlem and wanted to show that through the shades and packaging,” Teyana said.

“As a longtime friend of the brand, we’ve grown to know and love Teyana for having a style unlike anyone else. She’s fierce, bold and unapologetically herself, no matter what she’s wearing – all qualities we stand for at M•A•C, and are so excited to bring to life through this new collaboration,” said Ukonwa Ojo, Global Chief Marketing Officer and Senior Vice President, Global Marketing, M•A•C Cosmetics. As a dancer, choreographer, actress, model, fitness aficionado, songwriter, producer, director and now M·A·C’s newest collaborator, Teyana embodies artistry boldly, originally, and without boundaries. Stay tuned (on the M·A·C website or Instagram) for more details about M·A·C X Teyana Taylor coming soon.

FOLLOW TEYANA TAYLOR: Instagram | Twitter | Website

Pearl Jam – “Gigaton” Debut

PEARL JAM’S CRITICALLY ACCLAIMED GIGATON DEBUTS AS #1 ROCK ALBUM

“Pearl Jam come roaring back with a superb new album.” – Associated Press

“Pearl Jam Combine Fury and Maturity on Gigaton.” – Rolling Stone

“Pearl Jam’s best in a generation.” – Paste Magazine

“Their legacy will remain set.” – Stereogum

Pearl Jam’s Gigaton has been hailed “superb”, “fascinating and ambitious”, “inspiring and engaging”, “their finest studio hour” and “Pearl Jam’s best in a generation.” The critics and fans alike have praised the bands latest release and it has now bowed at #1 on the Billboard Top Rock Albums Chart this week. Additionally, it landed in the Top 5 of the Billboard Top 200. Internationally the album debuted #1 in Italy and Austria, Top 5 in Netherlands, Switzerland, Australia, Germany, Belgium, Norway, Canada, and Finland and Top 10 in the UK, Ireland, and New Zealand.

Get it at www.pearljam.com

At Metacritic, Gigaton registered the group’s second highest cumulative critical score—only bested by their diamond-certified 1991 debut, Ten. Among numerous positive reactions, Associated Press exclaimed, “Pearl Jam come roaring back with superb new album.” In a four-out-of-five star review, Rolling Stone wrote, “The group has blended the miasmic angst of ‘Jeremy’ and ‘Alive’ with a sense of tenderness and even flashes of hope.” UPROXX promised, “Pearl Jam is reliable on ‘Gigaton’ at a moment when nothing else is,” and Spin christened it “Their best album since the late nineties.”

Opening up about the album, Eddie Vedder and Jeff Ament appeared on the
Bill Simmons Podcast for a marathon two-hour interview. Check it out HERE.

Speaking on their eagerness to return to the road, Vedder said:

“We’re kind of reclusive by nature. So, in some ways it feels normal to be away from people, that’s not necessarily out of my wheelhouse…but I just keep thinking that first time we’ll be in front of people, it’s even hard to imagine when or how, it’s going to be different. It’s not like we didn’t appreciate it before, it’s just even tenfold.” Regarding the seven-year creative journey to Gigaton, he revealed: “It grew on its own. It just started different, and it ended different, and everything that happened in the middle was different, and that’s what felt great about it. At some point, we had to finish. At some point, we zeroed in and thought, ‘Okay, I think we got this and now let’s nail these bits and pieces” …This last fall we really leaned in heavy and hard and gave ourselves a little bit of a deadline finally, which was cool, I thought it was very mature and grown-up of us to say, ‘Okay, now let’s actually finish! That can be the hard part’…After all of that fun, now we have to set it down in concrete.” In terms of the full sequence and final vision, he related it to a formative childhood memory:

“Certain things find their spot. It’s like a setlist. I think that’s why they maybe let me take a first crack at some of that stuff, because of the whole setlist thing. We still make records to be listened to—not that everyone will listen to a record track one to twelve in a row or side A or Side B—but we still make ‘em in case somebody does want to listen to it like that, that’s how we make em…In a way, it’s also like a live show, we put the songs together in a way that have a flow and an energy, the one song passes the torch to the next…Really I think a lot of comes back to keeping score when I was a little kid in baseball games…Obviously, I wasn’t good at math and didn’t go to school for acounting, but what I did do was stare at the scoreboard at Wrigley Field and I think that really helped me.” Gigaton represents Pearl Jam at the peak of progression. From moments of guitar-fueled catharsis such as “Who Ever Said” through the icy absolution of “River Cross,” the lyrics, riffs, and rhythms transmit a message of hope, culminating on Eddie Vedder’s final words, “Here and now…won’t hold us down…share the light…won’t hold us down.”

Produced by Josh Evans and Pearl Jam, Gigaton marks the band’s first studio album since GRAMMY® award-winning, Lightning Bolt, which was released on October 15, 2013. Internationally, the album is available and distributed by Universal Music Group.

Pearl Jam, Gigaton, Universal Music, Vaughn Lowery, 360 Magazine,

Return of the Instapump OG

Reebok Instapump is Reborn For 2019

“At the time, some people thought the Instapump Fury OG was an affront to everything that running and performance was about, because it was that different. And to this day, you either get it or you don’t. No apologies. No compromise.” – Steven Smith

We admit it: in 1994, the Instapump wasn’t for everybody. A running shoe that was completely lace-less, missing a huge chunk of its midsole, and stuffed with every bit of bleeding-edge footwear tech the early 90s had to offer? That was always going to be the kind of sneaker that you either “got”… or you didn’t.

Meet us in 2019, and despite how many contemporary hype sneaker designs take inspiration from the Instapump, the honest truth is that there are plenty of people who still don’t get it. Twenty-five years later, the Instapump’s silhouette, features, and performance quality feel just as bold as ever. This year, we introduce the reborn edition of the Instapump Fury for 2019: the Instapump OG .

Don’t call it an update: the Instapump OG is the same sneaker that blew people’s minds in 1994, and we wouldn’t have it any other way. Pioneering in its technology, rebellious in its aesthetics, the reborn Instapump is the essence of Reebok’s early 90s vision to create a truly essentialist sneaker. Every layer of the Instapump’s material has a purpose and a reason for being—and it’s hard to improve on that. The future was then—and now it’s back again.

The Instapump OG will be available on April 5th on Reebok.com.

Reebok x Victoria Beckham

Reebok and Victoria Beckham are releasing an all-new sneaker to add to their highly-coveted Spring 19 collection. On Friday, March 15th, the Victoria Beckham Bolton Sock Lo will be available on Reebok.com.

A first-of-its-kind silhouette, the Bolton Sock Lo is an inspired remake of Reebok’s ‘90s Bolton running design, featuring a supportive knit upper, textured overlays, and reflective details—all in the iconic collection color palette, offered in black Sahara and wild khaki Sahara, both marked by signature solar orange hue.

The unisex Reebok x Victoria Beckham Bolton Sock Lo will be available on Friday, March 15th, for $250 here.

Along with the newest Reebok x VB Bolton Sock Lo sneaker drop, Reebok.com is also restocking some of the most popular items from Victoria Beckham collection, including VB Cropped Branded Cowl and Seamless Tight.

Kareem Bunton’s Creating a Scene in Brooklyn 

*Photo by Taylor Sessleman

Kareem Bunton is a veteran of the NYC nightlife having romped around at revered spots such as Mr. Fongs, VON, Union Pool and even Max Fish. He’s also got musical collaborations with Run the Jewels, Prefuse 73, and TV on the Radio under his belt. Now he’s loading up all of his experience in the limelight and taking it to a refreshing venue in Bushwick.

New York nightlife has found a new breeding place in Brooklyn, so it’s no surprise Bunton’s World Famous is taking root there. BWF is embracing an unexpected vibe of a Tangier hotel bar – obviously one enticing to the young urban “cool kids” ready to relive their ‘90s dreams.

“What I like best about the’90s scene,” he says, “was that it didn’t really matter what you had in your pocket or what you did in the daytime. Looking good, being a great dancer, or just having a lovely personality were often enough to get you through the door. Building a space is easy, creating a scene is not. To do this we are attempting to build a sense of community by hiring old school DJ’s and youngsters.”

The cozy 1400 square foot space will be importing the Tangier’s tropical vibes with drinks that’ll make you mistake Brooklyn for a sultry tiki bar on the beach, high in contrast to the mainstream cocktail lounge. Lucas Moran of Mr. Fongs will be constructing the menu, “Think flavored daiquiris, hurricanes, rum runners,” says Bunton. “It’s usually my preference to keep cocktails simple and quick to make. Waiting 10 minutes for a drink while listening to an unsolicited speech about botanicals is not my idea of a good time.”

Kareen bunton, 360 MAGAZINE, Claire de Lespinois

Photo by Claire de Lespinois

In a time where emphasizing unity and equality is pertinent, Bunton’s mission is to bring together the diverse community of artists and fashionistas into a memorable night of dancing reality away to old-school hip-hop.

Remaining unconventional and consistent with his exotic theme, Bunton says, “We are going to structure the schedule by genre rather than promoters or weekly residents. Different DJs will be able to share their interpretations of reggae, afrobeat, nuyorican soul.”

In addition to creating a unique and sexy scene, Buton’s World Famous also has a captivating retail element made up of t-shirts and snapback hats flush with the classic Bunton’s logo for the stylish enthusiasts of the scene to rock.

Debuting during New York Fashion Week on Friday, February 15th at 1005 Broadway, Bunton’s World Famous is a venue to explore for those ready to delve into a sultry salvation.

Kareem bunton, 360 MAGAZINE

Photo by Hannah Grankvist

Kareem bunton, 360 MAGAZINE, Claire de Lespinois

Photo by Claire de Lespinois

Reebok Classic Launches New ‘Ready Now’ Campaign

Reebok Classic is taking it back to the ‘90s with the launch of the new Pyro, the first sneaker silhouette to be highlighted as part of the brand’s all new ‘Ready Now’ campaign. The 90s was a time when individuals dared to challenge the sartorial status quo, pushing creative expression to new heights in order to express their identity. ‘Ready Now’ embodies the bold creative expression of the 90s.

The ‘Ready Now’ campaign launches with Kabrina Adams, style outlier and frontwoman of the all-female skate crew The Skate Kitchen. Throughout the campaign imagery, Kabrina showcases how she brings her singular, downtown, non-conformist style to the Pyro. “I don’t like being labeled,” Kabrina says, “I don’t wanna do what I’m supposed, to do I want to do what I want to do.”

Tapping into Reebok Classic’s unparalleled heritage, the Pyro is a true original. Rereleased for the first time since its launch in 1992, the runner enables the creative freedom of the wearer, with an unapologetic design that represents a striking vision of retro sports style. From the same running family as the Aztrek, the Pyro is known for its notable circular design details and was one of the first models of the 90s to feature Hexalite technology in the heel, offering maximum cushioning and shock absorption-without adding weight.

Pryo is available now on Reebok.com and retails for $80.