Posts tagged with "strategy"

Mixed media art by Vaughn Lowery in 360 MAGAZINE

Three Things You Should Know Before Starting an Art Career

A career in something you’re passionate about means every day at work can feel like an opportunity for self-satisfaction and personal growth. If you love being creative and artistic, then you may have considered a career in art before today and asked whether it was an opportunity for someone like you. The good news for would-be professional artists, is there are a multiple of fantastic ways to monetize your skills today. 

Everything from hand-drawn designs on Etsy to print-on-demand selling and custom art websites give you an opportunity to sell to people all over the world. You can even get hired by professional companies as an in-house artist for their branding and marketing campaigns. However, there are some important things to know before you jump in.

A Degree Does Help

While experience can go a long way in the art world, along with a strong portfolio, a degree can help you to unlock opportunities that other artists simply can’t access. With a degree, you can prove yourself to potential companies who might be willing to hire an up-and-coming artist to join their team. A degree also helps you to attract potential clients as a freelancer or business owner. Getting a degree might seem like a complex task, but with access to various forms of funding like Earnest student loans, you can find the cash you need and start your degree in no time. There’s even the option to learn online for some people.

Greatness Takes Time

The road to success for a lot of professionals can be very long, but for an artist, it often feels particularly complex. It takes a lifetime to build your craft, and there’s likely to be a lot of tears and headaches along the way. People can be cruel and unconstructive in the art world, and you’ll need to make sure you can achieve a positive mindset and that you are patient enough to move past it. If you really want to succeed in this complex space, you’ll need to focus on consistently working on your craft, looking for new opportunities, and building your network, so you can get your work in front of as many people as possible. 

Running Your Own Business Could Be Your Best Bet

Finally, while there are traditional hiring opportunities out there for artists, most find they get better opportunities in the freelance route. Today, countless platforms exist for different kinds of artists to offer their services with everything from custom portraits, to animation and logos. Running your own business could be the best way to make sure you’re constantly earning a source of income from different clients. However, there are pros and cons of being a small business owner, so this also means you’ll need to tackle the challenges that come with it, from learning how to market yourself, to making sure you keep an accurate inventory at all times. Becoming a professional artist won’t always be an easy road, but it could be worth it if it means you get to start a career in something you truly care about.

*Featured art by Vaughn Lowery

esther perbandt image for use by 360 magazine

Esther Perbandt Q×A

By: Kai Yeo

Born in Berlin, Esther Perbandt studies fashion design at the Berlin University of the Arts and polished a master’s degree in Fashion and Textile Design in Paris. In 2020, she made it to the finals of international designer show “Making The Cut” with Heidi Klum and Tim Gunn, supported by Naomi Campbell.

Not only is she a contemporary fashion designer, but also a visionary, performer, and mistress of ceremonies. Esther Perbandt describes her fashion as an act of (post)feminism irrespective of gender: personality, autonomy and individuality are at the center of her avant-garde style. The non-binary silhouette is deconstructed and reframed with classical menswear details, however, maintaining timeless aspects of elegance and style.

360 MAGAZINE had the pleasure of corresponding with Esther to learn about her inspiration, goals, and much more. Read on to find out her answers!

What/who are your biggest inspirations?

The joy of life is my greatest inspiration. This motor is so big that I can’t imagine running out of ideas at some point. I like doing two things for a living: sleeping and dancing. Many ideas come to me when I fall asleep or wake up and when I can dance without restraint.

How did Making The Cut (MTC) change your view of the fashion industry? 

When I studied fashion design in Berlin and Paris in the nineties and early noughties, the term “digitalization” was not really an issue in the fashion industry. I founded my own label over 17 years ago, which has grown very slowly on its own. Until I took part in MTC, I didn’t have an online shop, or only one that didn’t work. But I knew that if my brand was to survive the next 30 years, I had to change and become more digital. Who should I learn from, if not the biggest?

From a show like MTC of course you don’t only learn, you see what’s possible with a lot of money. But if you manage to transfer what you have experienced and seen at the highest level and translate it to your very own DNA, you can take the next steps. I don’t think there is a right or a wrong way in the fashion industry. There are an incredible number of individual paths. Depending on what the goal is.

After coming back from the MTC shoot, I didn’t do anything creative for 8 months, I just prepared business-wise for the airing of MTC: New website, new online store, new strategy. Today, I work with my pattern maker with avatars and digital fittings. This saves us a lot of time and resources.

How has the newly found attention changed/shaped you?

The new attention was a boon for my brand to finally grow. Many things have become a little easier professionally. But the pandemic probably slowed down the speed of this growth a bit and still does. Personally, I only got a limited amount of that attention. When the first season of MTC came out, which I was part of the cast of, the world went into its first hard lockdown. For months, I just worked a lot with my small team and sent packages all over the world every day, but especially to the US, without having the opportunity to meet many people. Germany is a grateful or ungrateful country, depending on how you take it, when it comes to addressing public figures. In the meantime, I had the feeling that hardly anyone in Germany had seen the show.

You were unsure about whether or not to take part in Making The Cut. How do you feel about it now?

Yes, I was indeed very unsure when I received the first request to participate in MTC 1. For 16 years, I had been flying the flag for a freer, more unconventional and uncommercial way in the fashion industry, which also had a stronger connection to art. I felt it wasn’t for me or would betray my brand. But quite the opposite. It was the best decision I made for my business, but also for my life in general. In the last three years, since shooting MTC 1, I have learnt an incredible amount and finally started to build a sustainable foundation for my brand. Every path in the fashion industry is very individual and mine is probably also an atypical one. But it’s fun to see myself making strategic and business decisions in a very different way now and to see that the word “commercial” is not a dirty word for me.

Do you have any moments in your career you look back to often?

Oh yes, of course. I often think today where I got the strength to hold out for so long and to go through all the deep valleys. For many years I called my studio the “Palace of Tears”. Every few days there were tears because I felt like I was standing on the spot or because it was financially on the brink. But somewhere deep inside me, I always believed that it would work out and become easier one day.

How would you describe your design aesthetic?

The signature of my brand has developed from the three cities in which I have lived in and which have been very important and inspiring for me: Berlin, Moscow and Paris.

Berlin, as the city where I was born, the city divided over the years with a great historical history, with its roughness, toughness, punk, subculture, snootiness. Moscow, with its avant-garde of the 1920s, the constructivists, high-necked, the uniforms and the austerity. And then of course Paris, as the city that gave me the finishing touch, the elegance, the femininity, and the glamor.

This special mix and the reduction to the color “black,” is meant to give my wearers a strength and make them grow. The focus on details should make the viewer curious to take a closer look at clothing.

What are the biggest challenges you have faced as a designer?

It has always been both a curse and a blessing that I have had to fight my own way through, especially financially. This has extremely slowed down the growth of my brand, but at the same time it has given me the chance and the time to carefully develop my signature and the DNA and to look closely at what I really want.

Do you think your surroundings and environment play a part in how you choose your designs?

Yes, definitely. As a creative, you unconsciously absorb everything you come across. I love observing people and thinking about why they wear the clothes they do. What identity do they have, and which one do they want to slip into? Dealing directly with my customers in the shop every day has of course influenced my choice of designs. Since MTC, I do a lot of styles in larger sizes and now a lot of women come and have my collection pieces made to measure. That’s a big market.

What are the next goals for your brand?

The USA has become my main sales market in the last two years. The next goal would be to open my own shop in New York for a while and then also produce locally so that customers who buy online don’t have to pay customs and the high shipping costs.

In fashion Esther Perbandt will continue to explore various paths, especially in creating haute couture looks for numerous events, as well as digging into costume design areas whenever projects allow for it.

It’s said that the future is unknown but at least with Esther Perbandt it will always continue to surprise and excite. We look forward to seeing more from her.

Room Makeover illustration by Heather Skovlund for 360 Magazine

Spruce Up Your Space

By: Carly Cohen × Vaughn Lowery

It’s time to spruce up your space. Giving your home a makeover is all about being resourceful and strategic. Let’s take a look at a handful of makeover tips to get you pointed in the right direction. We’ve listed the top efficient tips to give your space the ultimate makeover!

Get Organized

Being organized is key to having a well-put-together space. Waking up every morning and before going to bed every night, look around and pick up anything or everything that isn’t where it is supposed to be and put it in its designated spot. Purchasing storage organizers and matching bins are an easy and effective way to keep the space clean. There are so many shops with affordable and aesthetically pleasing organizers such as Marshalls, HomeGoods, Target, Amazon, and any home stores that they can think of. Designate a time out of the day to a particular spot in the space and focus on that space until it looks brand new. Once it reaches that clean and organized look, all that needs to be done is make it a habit to keep it that way.

It’s Time to Say Goodbye

Some clothes haven’t been worn in 3 years, or a kitchen filled with appliances that will never be needed or will never be used can be hard to get rid of sometimes. But please do get rid of it. Make a rule to his or herself while decluttering: “if I haven’t touched it in a few years, I need to get rid of it.” Getting rid of unnecessary products or appliances can help space feel ten times better. Getting rid of things can be challenging for some people, but once it is accomplished, they won’t look back. It will be refreshing to look around the space and only see things that are constantly needed and used and not having to worry about excess items.

Figure Out Your Style

There is no need to rush the process when changing the home or moving into a new space. It’s exciting, so sometimes people buy the first items they see without thinking about it for a little bit. It’s key to figure out his or her style because when they are surrounded by things that make them calm, happy, excited, the energy will radiate off of the environment they are in. If they love color and bright settings, but the place is dark and grey, they will feel that energy without realizing it. If they feel calmer in a spa-like environment with whites and plants, but the home is dark wood and blacks, the same thing happens, it will radiate the energy they are surrounded by. This is why it is so essential figuring out what spaces that give that calm and happy feeling. There are budget-friendly and not-so-budget-friendly ways to provide him or her what they are looking for. Either way, it is possible and crucial if this is the place where they go to bed at night and wake up in the morning.

Accessories

Accessorizing is the best part of updating a space. Accessorizing can be so fun and customizable. A popular way of accessorizing is candles and plants. There are so many candles out there that are incredible decorations and smell amazing, and who wouldn’t want their house to smell amazing? Places to look at for unique and lasting candles could be Anthropology, Nest, Le Labo Santal, and Chester Candle Company. Having plants (real or fake) bring in calming nature and awakens space. If they are into the music, they can create a section for the records and wall art of favorite artists. If they are into statement pieces of art, they can purchase beautiful pieces from the Pastel Paradise line through Desenio. If they are into fashion, they can purchase a clothing rack and place favorite pieces on display. If they love to host, make a bar cart and decorate it with sleek bottles and vintage glass wear. There are so many unique ways to accessorize to his or her liking.

Make it luxury without breaking the bank

Celebrities always have the most unique, modern, and fascinating homes, but it can be costly to get them how they are. There are so many other ways to make the space look luxurious without spending too much. Going neutral and accessorizing with exciting and unique things is key. Making the walls, light fixtures, and furniture neutral and simple can allow them to have so much fun in other ways. They can add texture and patterns to spice it up.

Make those ceilings tall

A lot of homes and apartments have shorter ceilings which can make space feel smaller. When it comes to windows, a trick to know hang the drapes close to the wall rather than directly above the window. Doing this creates an illusion that the window is taller than it is.

Bring in sunlight

Whenever I get the chance, I open up my shades every morning and open a window to let the sunshine in and listen to the outdoor sounds. This makes my space feel so calming and always makes me feel better to breathe in some fresh air every day without going outside. Even on a rainy day, listening to the rain as background noise while sitting at home is always fantastic. This is a great and extremely easy trick that everyone can manage.

Make the space perfect with:

Nicole Salazar illustration for hockey article in 360 magazine

Blink and You’ll Miss it!

Canadian Ice Hockey 

Watch just one professional ice hockey match and we guarantee you will be hooked for life. It’s one of the most exciting and fast-paced sports in the world; with players skating at up to 25mph and a puck flying towards the goal at 100mph, you will understand why you can’t afford to blink!

Betting is a huge part of Canadian ice hockey culture and one that is featured heavily by all of the best sports betting sites on wetten.com, where you are certain to find a bookmaker that fits the bill.

You can certainly add even more excitement by betting on ice hockey matches, although we don’t recommend some of the in-play options until you are fully conversant with what’s happening on the ice!  

Love the sport – how do I bet?

Ice hockey is one of the rare games played over three sessions rather than two halves.  Play is three 20-minute periods, with sufficient time between each for the players to get their breath back and plan strategy, for the Zamboni to restore the ice to pristine and for spectators to grab a much-needed beer.

The most common type of bet is Moneyline, which means a straight wager on which of the two teams you think will win the match.  There are lots of others too; you could place a bet on your prediction of the score, or total number of goals at the end of each period of play, for example.  

Ice hockey is both addictive and interactive. Although it is unlikely you will be able to attend a live match for a while yet, extended TV coverage and live-streaming from select bookmakers is currently bridging the NHL gap, both doing their best to keep the fan base happy until spectators are let loose again.

I want to bet – what’s the best plan?

The NHL currently comprises 31 teams, 24 located in the US and 7 from Canada. During the regular ice hockey season, each team will play 82 matches, 41 at their home rink and 41 away games. As you can see, that is a lot of matches and one hell of a lot of statistics.

If you intend to wager seriously based on studying stats, then your first port of call has to be the official NHL website, where you will find more statistics than you can comprehend, as well as all of the ice hockey rules and regulations too.  

Don’t be daunted, if you only want to wager for fun, there are plenty of more ‘novel’ bets to catch your attention.  Emotions run high on the ice and players often resort to physicality to settle their differences, usually leading to penalties plus a time-out in the ‘sin bin,’ you can even bet on that aspect if you like.

I prefer to follow the Canadian teams – where can I find out more?

No country in the world loves ice hockey as much as Canada and it has more professional teams than any similarly-populated part of the US, from a per capita perspective. 

There are seven NHL teams playing out of Canada, all with their own websites and fan pages, where you can find out everything you need to know about the teams and individual players:

•Montreal Canadians

•Toronto Maple Leafs 

•Vancouver Canucks 

•Edmonton Oilers 

•Calgary Flames

•Ottawa Senators

•Winnipeg Jets

Canada undoubtedly has some of the best ice hockey teams in the world and we know exactly how seriously Canadians take this sport.  If your betting strategy is based largely around the seven Canadian teams playing in the NHL, then keeping up with all of the latest news is vital.  

Particularly so for this season, as current Covid restrictions mean that changes have been made to Canadian match arrangements, which could affect your strategy.

Which bookie is best for Canadian ice hockey?

Canadian bookies come in many shapes and sizes, all of them offering betting on NHL matches.  However, there are a select few Canadian operations that specialise in ice hockey betting, which we believe can offer you the best all-round experience.

Don’t forget to have fun!

It really doesn’t matter whether you have just discovered the joys of ice hockey or you are a lifelong fan, everyone sings off the same hymn sheet in the crowds, dress up in your team jersey and be prepared to shout, cheer and stamp as necessary.

You will never find another sport where everything moves so fast and where every second counts.  Whether you are betting or not, you will certainly enjoy!

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Kaelen Felix Illustrates a Healthcare Article for 360 MAGAZINE

Authenticx x Healthcare Companies

Healthcare companies are at the center of so many debates right now, and their involvement in the pandemic is one of the biggest.

Having to answer customer questions while COVID-19 impacts the nation in a manner unprecedented in our lifetime can be a challenge, but Authenticx is offering advice to companies attempting to provide answers.

Authenticx CEO Amy Brown said the upcoming flu season will bring about more questions, and we can use the past several months to prepare.

“Americans are tuned into what healthcare experts are saying like never before. We’re urging healthcare providers to seize this opportunity to listen to the concerns of the public and use their resources to provide clear guidelines and straightforward advice so healthcare consumers can make the best decisions to protect themselves and others,” Brown said.

Based on 45,000 data points pulled from customer conversations, Authenticx was able to determine three main concerns regarding coverage. The three concerns are as follows:

1. Contraction Risk: Patients have divided themselves into different demographics trying to determine the possibility of contracting COVID-19, and the flu will only make it more difficult to determine. Customers called their healthcare providers to ask questions like:

  1. Should I get my flu shot this year or does that lower my immune system?
  2. Is there anything I should know about flu shots relative to my specific treatment plan?
  3. Should I quarantine if I think I have the flu?
  4. How do I know if I have the flu or COVID-19? What should I do about that?

2. Flexible Payment Options: Unstable employment and loss of insurance have been devastating results of COVID-19, but customers are still trying to remain safe. Customers reportedly asked how to proceed forward with healthcare given limited financial flexibility. Those concerns are not likely to curtail in the very near future.

3. Supply Chain & Access to Medications: With COVID-19 taking priority in national health, many patients expressed concern about getting medication they required prior to the pandemic. Issues with the mail system could also cause consumers to panic if their medication sees shipping delays or problems. Between flu shots and COVID vaccines, drug manufacturers are being kept busy. Some worry they’re too busy to handle normal mandatory medication.

Brown said healthcare companies can implement a listening system for customers with these questions by doing the following:

1. Listen at Scale: It will be nearly impossible to give full attention to each and every customer. The goal should be to prioritize the most important questions and select customer interactions to monitor. Determine a specific sample size suited to the customer base and use that sample to select questions and customers to address specifically.

2. Be Strategic: Listening can provide insight when choosing a strategy for engaging with customers. The customers will tell companies what they are hoping for in terms of service, and that information can be used to change for the better. Once a strategy is solidified, deploy resources to give the customers what they hope to receive from the company.

3. Move Fast: Begin moving on customer questions right away. As news regarding healthcare develops, so do the needs of the customers. Concerns not handled right away could get lost in the shuffle in an ever-developing news cycle, and customers want their problems solved in real time.

To see a full step-by-step guide on how to properly serve healthcare customers right now, you can click right here.

Wine Enthusiast Restructures

In its continued efforts for robust growth across all media platforms, Wine Enthusiast Media, the leading source for modern wine content worldwide, is excited to announce a strategic restructure in its senior editorial teams.

Former Executive Editor Susan Kostrzewa has been promoted to Editor-in-Chief, increasing her focus on content partnerships, digital expansion, editorial brand awareness and diverse audience growth. Kostrzewa will expand her role in the consumer and trade market as a speaker, panelist and advisor, in addition to continuing management of all top-line editorial content strategy. She will also continue her role as a taster on the Greece and Cyprus wine beats.

During her 13-year tenure at the company, Kostrzewa has led a comprehensive rebrand of the legacy media group, including a complete redesign of the print magazine, website and expansion of the editorial team. Under her leadership, the media brand has launched successful editorial franchises such as the 40 Under 40 industry tastemakers list, the Wine & Culture editions, the Wine Enthusiast Podcast and the BIE online industry hub. She was awarded Folio’s Changemaker of the Year award in 2018 for her endeavors in inclusive coverage, innovative media expansion and California wildfire support.

Reporting to Kostrzewa, Managing Editor Lauren Buzzeo’s role has been expanded to oversee all digital and print editors in New York, as well as Wine Enthusiast’s global team of contributing editors, in efforts to better synergize operations and branding as well as advance cross-audience content. In her 13 years with the magazine, Buzzeo has been key in the development of the magazine’s international tasting panel as well as initiatives in new audience outreach such as the magazine’s first augmented reality (AR) cover in May 2019. As an author, taster, podcaster, educator and panelist, she has been active in growing awareness of beat regions such as South Africa and Languedoc-Roussillon, as well as the beer category.

Former VinePair Editor-in-Chief Emily Saladino has been recruited as Associate Managing Editor of Digital under Buzzeo and will focus on strategic content creation, WE Media digital audience growth and new online programs. At VinePair, Saladino doubled site traffic, overseeing a team of global freelance contributors as well as staff writers in New York. She launched the VinePair print magazine in May 2019. An accomplished writer, her work has been published in Bloomberg, BBC, Bon Appetit, Travel + Leisure, Conde Nast Traveler and others and she has also been a speaker at global industry events worldwide.

Further shifts in the editorial team, including the promotions of Layla Schlack to Associate Managing Editor of Print and Sarah Daniels to Senior Associate Editor, will support departmental synergies and growth.

These developments follow the recent ascension of second-generation owner and founder of wine registry start-up ThirstyNest, Jacqueline Strum, to the role of Associate Publisher, in which she will head the media company’s sales and events teams.

“The changes reflect a streamlining of the business and a 360-degree approach to delivering content,” says Publisher and CEO Adam Strum. “With this team’s progressive and comprehensive perspective on publishing, and Wine Enthusiast Media’s expanded emphasis on social media, digital media email marketing and direct marketing in addition to our legacy print platform, we are ensuring we’re everywhere in which the modern wine drinker can be found. We’ve long celebrated the vast potential of the wine sphere and the untapped audiences that are our industry’s future, and our moves are just another step for our brand in becoming the true voice of modern wine.”

Dress for Success x New Leaders

Dress for Success Worldwide announces the addition of two talented leaders to the Dress for Success Board of Directors- Chief Executive Officer of M Booth, Dale Bornstein, and Chief Operating Officer at Etsy, Linda Findley Kozlowski. These powerful women join an already impressive roster of board members, offering new perspectives and an array of skill sets derived from more than 25 years of experience in public relations and international marketing industries.

 

Dale Bornstein

In 2013, after a 25-year career at Ketchum, Dale Bornstein took the reins of M Booth and led the firm’s drive towards integration and expansion, deepening and building new capabilities and recruiting best-in-class talent, resulting in the agency’s most successful period of client acquisition and revenue growth. Dale believes that people who live inspiring lives do inspiring work. This philosophy is at the core of M Booth’s employee-centric culture, where staff are encouraged to pursue their passions and apply that inspiration to driving client success. The firm has doubled in size under her leadership, attracted diverse talent and won every major industry award for both the agency and its clients. Dale has been named to PRWeek’s “Power List” twice over the last two years and the agency has won over 40 industry awards since 2015. She is currently serving a three year term for the Public Relations Council (PRC) where she helps champion the SHEQUALITY

 

Linda Findley Kozlowski

Linda Findley Kozlowski, COO of Etsy, the global marketplace for unique and creative goods, also brings 25 years of experience in operations, strategy, marketing, business development, public relations and customer service. During her time at both public and private companies, she has proven her ability to scale organizations, expand into new markets, introduce products, manage change, improve processes, increase efficiency, and adapt within complex and rapidly changing environments. An accomplished technology, small business and consumer product executive, she has overseen growth initiatives in almost every region of the world including Europe, Asia, Latin America, Russia and India.

 

About Dress for Success:

Dress for Success is an international not-for-profit organization that empowers women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to 160 cities in 30 countries. To date, Dress for Success has helped over 1,000,000 women work towards self-sufficiency. Visit www.dressforsuccess.org to learn more.

Kiip’s CEO: March Update

March has been Madness! (In the best of ways)

We’re kiiping busy, and hope you have been too. This year is already flying by and we’ve got so much to share!

#PressforProgress & #feff

Kiip is dedicated to supporting and growing an equal and diverse workforce and we know that means having an open and honest conversation about how we can do better. Take a look at what our leaders here at Kiip have to say about progress in 2018.

Announcements

&#feff; Kiip Gets Into the Data & Audiences Business

Audiences

We’ve been hard at work. Since we launched our Moments Table, many brands have asked if they can use our data more broadly. We finally launched our audiences into (initially) LiveRamp Data Store and now I am happy to report that you can buy moments audiences decoupled with our media.

Surveys

On top of this, we rounded out our data suite with our Surveys product. Too often as marketers we are faced with limited 3rd party data options (largely cookie based or too probabilistic). We decided to use our mobile-first positioning and engagement unit in our ads to create a survey product where the marketer can simply ask the consumer (millions of them). With these survey responses we can create seed audiences activated on Kiip (or elsewhere as aforementioned) or simply qualify the success of your campaign. The possibilities are endless.

Helpful Content

To help further hammer home the point of why we went into the data business, we put together some helpful content. An interesting tidbit: the VP of Netflix started quite a stir in 2016 when he suggested that demographic data was a thing of the past, or rather headed to the trash. I believe that marketing is heading from a segment-based approach to a signal-based approach. Here’s a post from one of our brilliant strategist Lauren, on how best to ensure that your audience data is used effectively and sourced transparently.

Okay so now you’ve read all about how to avoid the pitfalls (in the post linked above), are you ready to talk strategy and leave generic data in the past? Schedule a complimentary session today and learn more about how our audience targeting stands out from the crowd.

The Summer Forecast

Every month we release mobile app behavior trends called M.I.C. drops. These help our media buying customers to get ahead of trends and know how to buy more effectively based on what people are going to be spending time doing. The March M.I.C. drop stats are in and it’s sunny with a chance of 2 in 3 teens working this summer. This summer polls 55% of teens working and earning over $1K. We’ve collected the data, now you can make accurate predictions on what they’ll be spending that money on and when. See for yourself how best to reach a teen audience this summer!

Case Study Center

    • We’ve been working with the app store’s most popular free fitness app for a while now: Sweatcoin. Here’s our case study with how we worked with them to monetize and engage their most active users.
  • Here’s another case study about a lifestyle app that’s all about beauty and selfies. You wouldn’t believe how many people love this app.

 

 

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Candy Crush Saga

Candy Crush Saga Celebrates Five Year Anniversary

Candy Crush Saga, the deliciously colourful game first burst onto our phones five years ago today and has since become a global phenomenon. 

The brainchild of Sebastian Knutsson and a small team in Stockholm, the franchise’s inaugural game, Candy Crush Saga, was released on mobile in November 2012 and is played all around the world by millions of people. Games within the Candy Crush franchise have been downloaded almost three billion times worldwide*, and have a social media fan base bigger than Katy Perry’s. Despite being five years old, Candy Crush Saga has retained its popularity and returned to the #1 position on the iOS and Android app stores in the US following a record-breaking third quarter. In addition, King has had two of the top 10 grossing games in the US for four consecutive years.

To mark the fifth anniversary, King is launching some exciting in-game updates and giving players the most powerful booster to date in the form of the birthdaylicious Party Booster. Designed to give that sweet winning feeling, players will receive two free party boosters giving a series of special, never-before-seen effects, tasty treats and more. The party booster is available to players on level 29 and above from 14th November to 23rd November 2017 via iOS, Android, Amazon and Windows.

Candy Crush Saga fans can join in the celebrations on Facebook and Twitter using #ThatSweetFeeling