Posts tagged with "polls"

Kael Felix illustrates Joe Biden for 360 Magazine

BIDEN WINS

By Payton Saso

THE OVERWHELMING UNCERTAINTIES

As four years of uncertainty may be coming to a close, there is not the expected sigh of relief we could hope for. As election day takes way, it is hard to ignore all the uncertainties that still loom over America. 

The nation we are living in is something many young voters have not seen before. As big cities board up businesses in preparation for the salient threat of riots and protests following election results, COVID-19 cases are on the rise and the fear amongst Americans is palpable.

Reuters analysis of state and county reports showed that COVID cases have risen 18% and deaths have risen 3%. While 3% may not seem exponential, “Nationally, nearly 5,800 people died of the virus in the seven days ended Nov. 1,” they reported.

The election follows the week in which Amy Coney Barrett [ACB] was confirmed to serve her life-long term on the Supreme Court, making some voters even more concerned regarding the outcome of the election and the fate of their human rights.

In its first hearing since ACB was confirmed, the Court will start its hearings in a case regarding the Catholic Social Services in Pennsylvania. The case follows the suing of the City of Philadelphia by the CSS for not allowing children to be placed in foster care with organizations like the CSS who exclude same-sex couples from being fosters, according to the local news stations NBC 10 Philadelphia.

Originally facing the Supreme Court’s docket when the late Justice Ginsburg still served, the new outcome of the case is truly up in the air. With the addition of ACB, who is conservatively Catholic, it is unclear whether she will side with the Archdiocese of Philadelphia in their claims that their First Amendment rights are being violated. 

It is clear that how ACB votes on this case, will set the precedent for her term and quite frankly how she will vote if President Trump objects to the outcome of the election. 

Which is an evident possibility, seeing that the G.O.P. in Texas has already attempted to get 127,000 votes from Harris County. The county, which is largely Democratic, instilled drive-through ballot drop locations throughout by Harris County clerk, Chris Hollins, the New York Times stated.

Though the case was rejected by the Texas Supreme Court, those in the lawsuit claimed that the locations were illegal and favored Democrats. However, it seems that this is a tactic of voter suppression in hopes to throw out Democratic votes. 

Similarly in Pennsylvania, the Supreme Court ruled last month to reject “Republican request for a stay on a Pennsylvania Supreme Court decision that would allow ballots to be counted up to three days after Election Day,” Politico reported.

This attempted block is another attempt to threaten the validity of mail-in votes to which President Trump has been very vocal about opposing. The use of these absentee ballots; however, are just to yield some relief on the growing pandemic numbers to ease traffic at the polls today.

As of 12:17 EST, the US Elections Project gathered data that 100,611,070 Americans have voted early. With a mass number of votes already cast, it is clear this election will be historical in every way.

BIDEN CAMPAIGN WON’T STOP

Regularly dressed to the nines with his signature Aviator sunglasses, Biden has had to add another signature accessory to this fit, a mask. But that hasn’t stopped him from emanating the vibe of the cool Uncle Joe. His recent Twitter post for one of his campaign videos shows that.

Using the iconic Eminem song “Lose Yourself” from the “Eight Mile” soundtrack, the black and white video was Tweeted alongside the words by Biden, “ We have one shot. One Opportunity. One moment. Don’t miss the chance — vote.”

Appealing to those of all ages, “Lose Yourself” has become a song of triumph relished by sports teams, boxers and just the average joe in need of a confidence boots. The Grammy Award winning song was licensed to the Biden-Harris campaign which, Variety says, is a song rarely allowed by Eminem to be used.

It is no surprise that Eminem is one of the celebrities endorsing the Biden-Harris ticket. In 2017, he rapped a freestyle for the BET Awards that tore into Trump as president and as a human. He then released an album entitled “Revival” that year in which he continued to criticize Trump more. His song “Framed” on the track led the Secret Service to investigate the rapper.

While the Secret Service would not confirm this, “documents obtained through a Freedom of Information Act request confirmed that they did,” Rolling Stone claimed.

However, “One Shot,” regardless of the artist’s own personal hits at the President, encompasses the feeling of the American people in this time. The video depicts everyday people, our essential workers, nurses, doctors, those waiting in the long lines of the polls, and every other demographic Biden says he will work for. 

The power and importance of this election reigns true with the words ‘we only got one shot’ to make a promising change in America.

TRUMP PROMOTES THE AMERICAN DREAM

With the final push for votes occurring, both candidates are Tweeting out new campaign videos in hopes to still appeal to undecided voters.

President Trump Tweeted today a video that appeals to the masses who are patriotic and believe American is the greatest country. Playing to the idea of the American Dream, which he has made a prominent stance on, the video shows masses of Americans rallying together waving Trump flags and signs.

The images of American Flag sliced into images of the Armed Forces cheering and standing at attention, are overlaid with the words of President Trump. “America is the place where anything can happen. America is the place anyone can rise,” Trump asserts. 

The immensely patriotic video comes the day after President Trump announced his American Dream Plan. “President Trump recently released the American Dream Plan to reaffirm his commitment to fight for Hispanic prosperity and opportunity for all to achieve the American Dream,” The White House announced.

This final appeal to voters goes along with Trump’s campaign slogan, “Make America Great Again” where he says he will create a country completely independent of China, create job opportunities and create an environment where the American Dream can be accomplished. 

This video is in contrast to his opponent’s, Joe Biden, recent campaign video by using B-roll and music that is simple and might appeal to older voters, while Biden’s campaign used music and video editing that might appeal better to younger voters. 

Regardless of who the candidates are trying to appeal to, hopefully these campaign videos help some undecided voters to choose who they believe is best for our country.

ELECTION PREDICTIONS

The results of this election are being awaited anxiously by Americans everywhere. Because of so many people using mail-in ballots, the final results may take longer than usual to be confirmed. Many predictions have been made about who the winner may be.

Primary Model predicts that Trump will take the win and gives him a 91% chance of doing so. They predict Trump will get 362 electoral votes while Biden will only get 176. Since Primary Model was created in 1996, they have correctly predicted all but one presidential election.

It is predicted that voter turnout will surge this year. “The intensity of the electorate is without recent precedent,” Tom Bonier, the CEO of TargetSmart, a Democratic political-data firm, said in The Atlantic. It was predicted last year that 150 million Americans would vote this fall.

A historian and professor at American University, Allan Litchman, has predicted every presidential election correctly since 1984. Litchman explained on Fox News his prediction model called “The 13 Keys to the White House.” He explained Trump was in the lead to win until the coronavirus pandemic hit America.

“My prediction is that Donald Trump will become the first sitting president since George H. W. Bush in 1992 to lose a reelection bid, and Joe Biden will become the next president of the United States,” said Litchman.

Henry Olson also gave his prediction in The Washington Post. He predicted that Biden would win the popular vote with 52.5% of votes. He believes Biden will conclude with 350 electoral college votes while Trump will conclude with only 188.

AFTER ELECTION NIGHT

It is no surprise that results for this election are taking longer to finalize. With more early and mail-in votes due to the pandemic, some states are still counting ballots on November 4.

As of 3 pm on November 4, Biden is in the lead with 237 electoral college votes compared to the 213 Trump has. Six states are still undecided including Alaska, Nevada, Michigan, Pennsylvania, North Carolina and Georgia. Michigan and Nevada are currently leaning blue while the other remaining states lean red.

President Donald Trump seems dissatisfied with the fact that ballots are still being counted. “We are up BIG, but they are trying to STEAL the Election. We will never let them do it. Votes cannot be cast after the Polls are closed!” tweeted Trump at 12:49 am on November 4.

He also tweeted, “They are finding Biden votes all over the place — in Pennsylvania, Wisconsin, and Michigan. So bad for our Country!” The Trump campaign has also filed a lawsuit to stop vote counting in Michigan.

Candidate Joe Biden has been more positive on his Twitter account. At 1:03 am on November 4 he tweeted, “We feel good about where we are. We believe we are on track to win this election.”

THE WAIT FOR A WINNER

As of Friday morning, Biden has taken over Georgia and Pennsylvania. Georgia is 99% reporting and Biden is winning with just over 1,000 votes. Pennsylvania is 98% reporting and Biden has a slightly greater advantage than in Georgia.

The last time a Democrat won Georgia was almost 30 years ago when Bill Clinton won over his opponent George H.W. Bush in 1992. Georgia’s secretary of state, Brad Raffensperger, has already announced there would be a recount due to the small margin.

Nevada is at 84% reporting and Biden remains in the lead. Trump is leading in North Carolina and Alaska.

The Trump campaign continues to protest the results. They plan to sue in Nevada and claim that votes are being counted for people that have moved or died. According to Daily Mail, Trump plans to sue every battleground state that Biden has won.

This election is being compared to the 2000 election where George W. Bush and Al Gore had an incredibly tight race. This election lead to the supreme court decision to stop the recount known as Bush v. Gore. Bush ended up winning Florida by only 537 votes. In 2000 the winner wasn’t determined until December 12th and Americans everywhere are strapping in for what could be another long battle for the election results.

Joe Biden has passed 270 votes as of Saturday morning. Vice Presidential candidate Kamala Harris posted on her Twitter in celebration.

To keep up with the most recent election results click here.

Free live election coverage can be watched through The Roku Channel

Track election results here

Oprah Winfrey Virtual Town Halls

Oprah Winfrey announced plans Monday to host virtual town halls in states that look to play a large role in the upcoming election.

As part of OWN’s OWN YOUR VOTE get-out-the-vote initiative, the town halls will be a non-partisan effort to encourage, inspire and support voters across the country before Nov. 3.

The events are free and open to the public, and you can register in advance by clicking right here.

She will host an event for voters in Wisconsin Oct. 26, voters in North Carolina Oct. 27, voters in Michigan, Minnesota, Ohio and Pennsylvania Oct. 28 and voters in South Carolina Oct. 29. All of the town halls will begin at 8 p.m. ET.

Winfrey will speak with local voters in an effort to acquire adequate resources, information and inspiration to create a more informed voting base. Local voters, national thought leaders, voting rights experts and others who can provide insight and resources to voters will join her.

Speakers at the town halls include Brittany Packnett Cunningham, Representative Gwen Moore, Kristen Clarke, Vi Lyles, Kamilia Landrum, Andrea Hailey, Tameika Isaac Devine, Arisha Hatch, Tamika D. Mallory and Sherrilyn Ifill.

Representatives from women’s organizations will also attend, like Dr. Glenda Glover, Beverly E. Smith, Melanie Campbell, Glynda Carr, Dr. Johnnetta Betsch Cole, Dr. Kimberly Leonard, Rasheeda S. Liberty and Valerie Hollingsworth Baker.

For this event, OWN YOUR VOTE has partnered with the following organizations: 

Advancement Project National Office

Alpha Kappa Alpha Sorority, Incorporated

AME Church Social Action Commission

Delta Sigma Theta Sorority, Incorporated

Fair Fight Action

Higher Heights Leadership Fund

Joseph and Evelyn Lowery Institute for Justice and Human Rights

The Kapor Center

The King Center (Martin Luther King, Jr. Center for Nonviolent Social Change, Inc.)

Lawyers’ Committee for Civil Rights Under Law

The Links, Incorporated

National Association for the Advancement of Colored People

NAACP Legal Defense and Educational Fund, Inc. (LDF)

National Council of Negro Women

National Urban League

Power Rising

Power to the Polls

Sigma Gamma Rho Sorority, Incorporated

Sistahs in Business Expo

Vote Run Lead

Vote.org

VoteAsIf.org

When We All Vote

Woke Vote

Zeta Phi Beta Sorority, Incorporated

You can also learn more about OWN YOUR VOTE by clicking right here.

Presidents Illustration for 360 Magazine by Maria Soloman

Biden’s Fight to Lead

By Hannah DiPilato

Joe Biden is leading in the polls against Donald Trump for the upcoming presidential election. 

Although Hillary Clinton was also in the lead for most of her 2016 campaign and even won the popular vote, she lost due to the electoral college. As of now, Biden is not only leading the popular vote, but there is also evidence that he is ahead when it comes to the electoral vote.

Swing states are critical in deciding the fate of the election. According to a recent poll tracker, Ohio and Iowa, both swing states, are leaning more towards Trump. However, swing states such as Florida, Pennsylvania, Michigan, North Carolina, Arizona and Wisconsin are showing Biden in the lead. 

Wisconsin, Minnesota, New Hampshire and Nevada will be vital for Trump in the upcoming election. Currently, however, the polls are showing that Biden is ahead. Nevada has swung more democratic in recent years, as their demographic of voters has changed from Caucasian voters that leaned right to a larger proportion of working-class minorities. Wisconsin has historically voted democratic from 1988 to 2012, and Trump only had the lead by a small percentage in 2016. Minnesota also generally votes democrat, but Trump believes he could be successful by campaigning to voters in rural areas. What will be necessary for Biden to see victory are securing the few states that Hillary Clinton wasn’t able to obtain – currently he leads in those crucial states. 

Even with his current lead, the fight is not over for Biden. In a Mammoth University poll, Biden was leading in Pennsylvania by thirteen percent in July, but this number had already shrunk to four percent by late August. Earlier in the year, with more media coverage on the Black Lives Matter movement, many democratic activists made sure to stress the importance of voting among younger generations which was helping Biden with votes. Now that the media coverage of the movement has become less prominent, this could explain the change in percentages from July to August. 

Although certain surveys are showing Biden in the lead, the race is still close. According to U.S. News, this is usually how the election plays out. Guy Cecil, chair of the Democratic SuperPAC Priorities USA said to reporters during a conference call that the United States is “still dealing fundamentally and structurally, with a very close election.” The electoral college votes could swing either way, meaning nothing is ever certain in an election. 

The most important thing to recognize is that these polls can never be fully accurate and can lean one way or another based on who is participating. Depending on the demographics of the people surveyed, along with who chooses to respond at all, these polls are only an estimate. 

After the recent and unfortunate death of Supreme Court Justice Ruth Bader Ginsburg, many younger generations have been pushing strongly that everyone needs to vote. The death of Ginsburg could allow Trump and Senate Majority Leader Mitch McConnell to select another supreme court justice making the supreme court lean more towards the right. However, in Obama’s last year of office McConnell led a blockade against Obama’s ability to nominate another justice with so little time left as president. Biden commented on this issue and said, “Let me be clear: The voters should pick a President, and that President should select a successor to Justice Ginsburg.” The death of Ginsburg so close to November could end up swinging the votes significantly in the upcoming election. However, just like the polls, it all depends on who chooses to participate. 

Seton Hall Sports Poll

28% of Men Would Rather Their Favorite Team Win the Super Bowl or World Series
Than Their Favorite Candidate Win the 2020 Presidential Election; Only 11% of Women Feel the Same

Twenty-one percent of Americans said they spent more time watching the impeachment hearings
than entertainment shows or sports events.

By 74 to 19 percent, the American public said they would rather their preferred candidate win the 2020 presidential election than their favorite team win the Super Bowl or World Series.  

However, 28 percent of males said they would rather see their favorite team win the championship than have their favorite candidate win the 2020 presidential election – while 64 percent said they would prefer their favorite candidate to win. Another 8 percent said they did not know or had no opinion.

Among women, only 11 percent said they would prefer their team to win, with 84% preferring their candidate to win the presidential election. The remaining five percent did not know or had no opinion.  

These are the findings of a Seton Hall Sports Poll conducted this week of 712 adults on landlines and cellphones across the country.  The poll has a margin of error of +/- 3.7 percent.

“In the last two presidential elections voter turnout has been between 58 and 60 percent,” said Rick Gentile, director of the Seton Hall Sports Poll, which is sponsored by the Sharkey Institute within the Stillman School of Business. “It shouldn’t be a surprise that that many men care more about the outcome of a baseball or a football season than the political future of the country – but it is alarming.”

Presidential Candidate or Championship, By Education Level

The more education the respondents had, the more strongly they felt about the election results. For those with less than a high school education, 55 percent said they would prefer their favorite “presidential candidate to win,” while 31 percent said they would prefer their team to win (14 percent did not know/had no opinion).

For those who graduated college, 81 percent said they would prefer their favorite “presidential candidate to win,” while only 16 percent of college grads said they would prefer their sports team to win the Super Bowl or the World Series.

Impeachment Hearings, Sporting Events or Entertainment Shows?

The poll asked the public if they had spent more time watching sports events, entertainment shows or the impeachment hearings in the last week. Twenty-one percent of Americans said they spent more time watching the hearings; 28 percent said they watched more sports events, while 40 percent said they watched more entertainment shows. Ten percent said “none,” while 2 percent said they did not know or had no opinion (Total result of rounding).

ABOUT THE POLL

The Seton Hall Sports Poll has been conducted regularly since 2006.Recently chosen for inclusion in iPoll by Cornell’s Roper Center for Public Opinion Research,its findings have been published everywhere from USA Today, ESPN, The New York Times, Washington Post, AP, and Reuters to Fox News and most points in between.

This poll was conducted by telephone November 18-20 among adults in the United States. The Seton Hall Sports Poll is conducted by the Sharkey Institute within the Stillman School of Business. Phone numbers were dialed from samples of both standard landline and cell phones.  The error for subgroups may be higher. This poll release conforms to the Standards of Disclosure of the National Council on Public Polls.

The results:  

1. Last week did you spend more time watching sports events, entertainment shows or the impeachment hearings?

1 – Sports events                                                                   28%

2 – Entertainment shows                                                     40

3 – Impeachment hearings                                                  21

4 – None                                                                                  10

5 – Don’t know/No Opinion                                                   2

2. What would you most like to see happen in 2020, your favorite team winning the Super Bowl or World Series or your favorite candidate winning the presidential election?

1 – Team winning                                                                   19

2 – Candidate winning                                                           74

3 – Don’t know/No opinion                                                    6

ABOUT SETON HALL UNIVERSITY

One of the country’s leading Catholic universities, Seton Hall has been showing the world what great minds can do since 1856. Home to nearly 10,000 undergraduate and graduate students and offering more than 90 rigorous academic programs, Seton Hall’s academic excellence has been singled out for distinction by The Princeton Review, U.S. News & World Report and Bloomberg Businessweek.

Seton Hall embraces students of all religions and prepares them to be exemplary servant leaders and global citizens. In recent years, the University has achieved extraordinary success. Since 2009, it has seen record-breaking undergraduate enrollment growth and an impressive 110-point increase in the average SAT scores of incoming freshmen. In the past decade, Seton Hall students and alumni have received more than 30 Fulbright Scholarships as well as other prestigious academic honors, including Boren Awards, Pickering Fellowships, Udall Scholarships and a Rhodes Scholarship. The University is also proud to be among the most diverse national Catholic universities in the country.

During the past five years, the University has invested more than $165 million in new campus buildings and renovations. And in 2015, Seton Hall launched a School of Medicine as well as a College of Communication and the Arts. The University’s beautiful main campus in suburban South Orange, N.J. is only 14 miles from New York City — offering students a wealth of employment, internship, cultural and entertainment opportunities. Seton Hall’s nationally recognized School of Law is located prominently in downtown Newark. The University’s Interprofessional Health Sciences (IHS) campus in Clifton and Nutley, N.J. opened in the summer of 2018. The IHS campus houses the University’s College of Nursing, School of Health and Medical Sciences and the Hackensack Meridian School of Medicine at Seton Hall University.

For more information, visit www.shu.edu.

NBA and China

The American public strongly supports the Houston Rockets general manager’s tweet regarding Hong Kong and China’s rights conflict. (Daryl Morey, the GM, tweeted support for the Hong Kong protesters seeking freedom from Chinese oversight.  The Chinese reacted with disdain and business with the NBA was threatened).Only 9 percent of the public thought the Rockets GM, Daryl Morey, should be fired, with 77 percent saying the Rockets should keep him and defend his freedom of speech.  14 percent said they did not know or had no opinion.

In addition, 54 percent of the nation feels Daryl Morey should be applauded for taking a stand supporting the Hong Kong protesters, with only 19 percent saying he should not have sent the tweet because it risked valuable relationships over a foreign domestic issue.  27 percent did not know or had no opinion.
These are the findings of a Seton Hall Sports Poll, conducted this week among 703 adult Americans across the country on both landlines and cellphones.  The Poll has a margin of error of +/-3.8 percent.
NBA Commissioner Adam Silver first apologized for the tweet but later backtracked and showed support for freedom of speech.  46 percent of the public felt he handled it well, and 36 percent say he did not, with 18 percent saying they did not know or had no opinion.

52% Say Lebron James’ Comments were out of self-interest

LeBron James tweeted condemnation of Morey, claiming “he wasn’t educated on the situation” and endangered people “not only financially but physically.”  Only 28 percent thought his reaction was sincere, with 52 percent saying he acted out of financial self-interest.

69% expressed concern that China has so much influence over an American professional League, with only 23 percent saying they are not concerned.

Morey’s Tweet vs. Kaepernick’s Kneeling

Comparing Morey’s tweet to Colin Kaepernick’s kneeling during the national anthem, 47 percent said both actions should be defended as free speech, with 16 percent saying that it only applied to Morey and 5 percent saying it only applied to Kaepernick.

There are big differences between Democrats and Republicans on this comparison.  59 percent of Democrats and only 29 percent of Republicans say that they should both be defended as free speech, while 7 percent of Democrats and 21 percent of Republicans say that it only applies to Morey.

“The fundamental right of free speech seems to have carried the day in favor of Daryl Morey’s tweet,” noted Rick Gentile, director of the Seton Hall Sports Poll, which is sponsored by the Sharkey Institute within the Stillman School of Business. “It is much clearer when applied to a foreign power than to a domestic one.”

For more information, visit here.  (Questions and results breakdown below, an online version of this release may be found here.

 

Nation ‘Tired’ of Seeing Patriots in Super Bowl

Nearly half of Americas say they are tired of seeing the New England Patriots in the Super Bowl, according to a Seton Hall Sports Poll conducted this week.

46% said they were “tired” of seeing them, with only 25% finding their appearance making the game “more interesting.”

Among those who follow the NFL closely or very closely, the number rises to 62% who are tired of seeing them against only 27% who believe their appearance makes the game more interesting.

The poll received 985 adult responses across the country, using both landlines and cellphones, with a margin of error of +/- 3.2%.

Tom Brady
The numbers are not very good for New England quarterback Tom Brady either, whose favorable rating has fallen to only 29% after a high of 61% in February 2015, when the Poll first asked about him.  That was before the penalty for “Deflategate” was instituted, and his favorable rating fell to 34% by that October. 

Brady’s favorable rating was only 24% among women and 35% among men. While the overall rating is 29% favorable to 23% unfavorable, among those that follow the NFL closely it is even.

Bill Belichick
Patriots’ coach Bill Belichick had only a 20% favorable rating in this poll, about even with his standing in October of 2015 in the wake of “Deflategate.”

“Despite his brilliance on the field, it appears the effects of ‘Deflategate’ and the suggestion that Brady was a cheater may linger for the remainder of his career,” noted Rick Gentile, director of the poll, which is sponsored by the Sharkey Institute of the Stillman School of Business at Seton Hall.  “As for ‘Patriots Fatigue’ it will be interesting to see how it effects the ratings.”

Legal Sports Betting
Meanwhile, as legalized sports betting begins a growth period on a state-by-state basis, Americans had a strong feeling that it will inevitably lead to scandal.  Asked if they believe legal betting can lead to cheating or fixing of games by players, 81% said yes, and 79% said it can lead to cheating or fixing of games by referees or umpires.

What is music to a network ear however, is that 71% say they would be more likely to watch a broadcast of a game on which they bet. Even better news is by more than 5 to 1, people 18-29 are more inclined to watch a game they bet on. This is similar with Seton Hall Sports Poll’s finding when the question was first asked last fall.

WEIGHING IN ON RULE CHANGES IN WAKE OF POST-SEASON CONTROVERSIES

Replay for Pass Interference
Asked if replay review should be allowed for judgment calls like pass interference, 82% said yes, with only 10% saying no, a result consistent with those who follow the NFL closely.  

Overtime Possession Rule
And on the question of each team getting at least one possession in overtime, even if the first team scores a touchdown, 58% said both teams should have the ball, with only 33% saying the rule (a touchdown on first possession ends the game), should be left alone.

This release may be found online at http://blogs.shu.edu/sportspoll/

The Official Seton Hall Sports Poll podcast discussing this topic with Seth Everett and Rick Gentile can be found at http://itunes.apple.com/mt/podcast/seton-hall-sports-poll/id1053266467.

Kiip’s CEO: March Update

March has been Madness! (In the best of ways)

We’re kiiping busy, and hope you have been too. This year is already flying by and we’ve got so much to share!

#PressforProgress & #feff

Kiip is dedicated to supporting and growing an equal and diverse workforce and we know that means having an open and honest conversation about how we can do better. Take a look at what our leaders here at Kiip have to say about progress in 2018.

Announcements

&#feff; Kiip Gets Into the Data & Audiences Business

Audiences

We’ve been hard at work. Since we launched our Moments Table, many brands have asked if they can use our data more broadly. We finally launched our audiences into (initially) LiveRamp Data Store and now I am happy to report that you can buy moments audiences decoupled with our media.

Surveys

On top of this, we rounded out our data suite with our Surveys product. Too often as marketers we are faced with limited 3rd party data options (largely cookie based or too probabilistic). We decided to use our mobile-first positioning and engagement unit in our ads to create a survey product where the marketer can simply ask the consumer (millions of them). With these survey responses we can create seed audiences activated on Kiip (or elsewhere as aforementioned) or simply qualify the success of your campaign. The possibilities are endless.

Helpful Content

To help further hammer home the point of why we went into the data business, we put together some helpful content. An interesting tidbit: the VP of Netflix started quite a stir in 2016 when he suggested that demographic data was a thing of the past, or rather headed to the trash. I believe that marketing is heading from a segment-based approach to a signal-based approach. Here’s a post from one of our brilliant strategist Lauren, on how best to ensure that your audience data is used effectively and sourced transparently.

Okay so now you’ve read all about how to avoid the pitfalls (in the post linked above), are you ready to talk strategy and leave generic data in the past? Schedule a complimentary session today and learn more about how our audience targeting stands out from the crowd.

The Summer Forecast

Every month we release mobile app behavior trends called M.I.C. drops. These help our media buying customers to get ahead of trends and know how to buy more effectively based on what people are going to be spending time doing. The March M.I.C. drop stats are in and it’s sunny with a chance of 2 in 3 teens working this summer. This summer polls 55% of teens working and earning over $1K. We’ve collected the data, now you can make accurate predictions on what they’ll be spending that money on and when. See for yourself how best to reach a teen audience this summer!

Case Study Center

    • We’ve been working with the app store’s most popular free fitness app for a while now: Sweatcoin. Here’s our case study with how we worked with them to monetize and engage their most active users.
  • Here’s another case study about a lifestyle app that’s all about beauty and selfies. You wouldn’t believe how many people love this app.

 

 

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