This May, nglccNY is proud to spotlight 360 MAGAZINE as their second nglccNY Biz of the Month! They spoke with Vaughn Lowery (he/him/his) about 360 MAGAZINE’S services and what makes his business unique. Read their Q&A with Lowery below:
What is your business?
360 MAGAZINE is an award-winning international publishing popular culture and design. We showcase state-of-the-art brands, entities and trends to creators of global tastes within their respective communities. Our founding members possess more than 30 years of collective experience both as notable talent and uber-professionals in the fields of art, music, fashion, auto, travel, spirits and entertainment. We are not just journalists, but represent an advocacy and social change movement.
What is unique about your business?
In 2009, we came up with an organization that embraced POC, women and the LGBTQIA+ community. Our mission was to extend the microphone to their once unheard-of voices. To date, the platform has continued to grow and feed neglected communities through mainstream media.
How has being a Certified LGBTBE® impacted your business? Why did you join nglccNY?
We particularly turned to nglccNY for its historical connections and maternalistic approach to boutique brands with similar perspectives. We are extremely fortunate, as are the possibilities that flow from that.
What is your favorite part about the nglccNY community?
The most intriguing component of the chapter is fellowship, consistently engaging with individuals and entities who celebrate their uniqueness as we do.
What does it mean to you to be an LGBTQ+ entrepreneur?
Being an LGBTQ+ enterpriser has enabled us to thrive and prosper in these dark times. We have expanded our volumes to include politics and tech; launched our NFT Animal Series on OpenSea; introduced 360 MAG Podcast on Apple and Spotify and published the first installment of our Move Like Water × Be Fluid series – a youthful self-help book, marketing manifest with heart wrenching testimonials. Indeed, with our certification announcement, I have become a more confident leader in a ketsado, pushing for limitless inclusion.
My interest in Hemingway was piqued when I was 19. On a whim, I picked up Aaron Hochner’s book Papa Hemingway and never looked back. The anecdotes, the gusto for life that Hemingway showed, the jokes, and the intensity of the man captured me completely. After that, I read every biography published starting with Princeton scholar Carlos Baker’s seminal work, and then went on to the original sources: the short stories, the novels and the letters.
People invariably express surprise when they find that I, a woman, am deep into Hemingway lore and literature. The most common reaction is, “Oh God, he hated women, didn’t he? And he loved bull fighting and hunting. How can you stand him?” After 35 years of reading Hemingway, here’s what I’ve concluded about why I am such a fan and why I find him so relatable.
1. Hemingway was complex. There is the surface and there is more. Just as his simple short sentences belie deeper messages, Hemingway’s persona of a bellicose he-man obscures the multi-faceted shy man beneath the facade. He was a macho icon and yet was far ahead of his time in writing about gender fluidity, women’s rights, and women as leaders. His character Pilar, a mountain woman, is a strong secondary heroine in For Whom the Bell Tolls. The 1927 short story, Hills Like White Elephants, deals with the issue of abortion with compassion and directness all without once mentioning the word and with Hemingway’s sympathies clearly resting with the woman. And in his exploratory The Garden of Eden, Hemingway wrote of gender identity and role changing, all unmentionable in his era. He was a brilliant, insecure, depressed alcoholic with mother issues, all of which made for a rich if not easy emotional stew. The man was full of contradictions and nuance—like all of us.
2. Hemingway’s subject matter moves me. I hate bullfighting, war, hunting, boxing—staples of Hemingway plots—but those are not what I see when I read his works. A Farewell to Arms is about war, but it also is about friendship, love, sacrifice, and coping with grief when all is hopeless. And while For Whom the Bell Tolls is about the Spanish Civil War, it also is about two young lovers who for one snapshot in time have it all. For one moment, they have a beauty that can never be taken from them. Hemingway created images in crafted strokes and phrases, many of which have become clichés to the point of parody because they were that good at defining a feeling and were completely fresh when penned. “Did thee feel the earth move?” “The world breaks everyone and afterward, some are stronger in the broken places.” “Never mistake motion for action.” “Grace under pressure.” At bottom, Hemingway wrote about healing, devotion to a person or cause no matter the cost, loss, and love. The ending of For Whom the Bell Tolls slays me every time.
3. Reading Hemingway reminds me that everything is about context. I mentioned bullfighting and hunting big game. Most of us hate both and view them as barbaric. However, as my history professor always said, you have to see behaviors in the context of their time. Those activities were not anathema in 1930. Eighty years from now, the consensus may be that killing animals for food is brutal, and that not having subsidized medical care for all is byzantine, and to not permit assisted suicide is cruel. Different sensibilities frame what we find unacceptable. Context is key, and Hemingway both shaped and was a product of his time like all of us.
4. And finally, all of our heroes have failings and Hemingway had his share of bad behavior—perhaps more than his share. He was jealous of his rivals due to his own insecurities. He could be a boring part-time bully, particularly when drinking. He was an inconstant husband and a mercurial father. He discarded people who helped him on the way up. And yet–-he was generous to selected friends and writers. He was kind to his animals whom he treated like family members. He was gentle and supportive personally and financially to employees of his Cuban household. He was a mimic and story-teller who presented life in technicolor to his sons. He was truly brave in both wars. He was committed to his craft and even when suffering health ravages including the after effects of two plane crashes, seven or eight serious concussions, and alcoholism, he sat down to work almost every day to write something of value, something new that had never been attempted. There is a nobility in that. Like all heroes from John F. Kennedy to Martin Luther King to Mahatma Gandhi to Winston Churchill, the warts are there along-side the accomplishments. The international braggart jostles for position next to the mid-western artist, alone and unassuming in his writing studio. The serious thinker morphs into a silly prankster in his letters to family and friends. The mean-spirited diva twists into a gracious and humble supporter of others to his own detriment in a sudden pivot. As Hemingway wrote in For Whom the Bell Tolls, “I know now there is no one thing that is true. It is all true.” It is the combination of the dark and the light of the same man that molded the whole. Hemingway was a shapeshifter, like we all are to some degree.
Archibald MacLeish once said that he only knew two men in his life who could empty the air from a room simply by entering it—Franklin Delano Roosevelt and Ernest Hemingway. He added, “Hemingway simply could not stop people from talking about him.” That continues to be true today and is part of why I love Hemingway. The well of getting to know him never runs dry.
INTRODUCING BEYOND GREEN: A PURPOSE-DRIVEN HOSPITALITY BRAND DEDICATED TO HELPING GLOBAL CITIZENS MAKE TRAVEL A FORCE FOR GOOD
Forward-Thinking Hotel Network Debuts Booking and Storytelling Platforms That Invite Travelers to Explore How to Travel Gently and Travel Well
Committed to building a better and brighter future for people and the planet, Beyond Green officially launches today as a curated guide for travelers seeking a more purposeful way to explore the world, featuring a global portfolio of 27 hotels, resorts, and lodges that exemplify sustainability in action. Debuting at the onset of a new era of travel in which protecting nature, benefitting local communities, and celebrating cultural diversity has taken center stage, this forward-thinking brandinvites travelers to discover, plan, and enjoy adventures that align with their sustainable travel values and aspirations through a variety of intuitive tools and experiences. These include a new brand website; dedicated storytelling via its @StayBeyondGreen social media accounts; exclusive benefits through I Prefer Hotel Rewards; and a celebratory, limited-time Journeyer’s Pick Package.
“At the heart of Beyond Green is a belief that to travel gently and with purpose is to travel well. More than ever, each of our individual travel choices make a difference, and, together with our outstanding member properties, we designed Beyond Green to make it easier for travelers to enjoy incredible luxury vacations that also support significant social and environmental change for the future,” said Lindsey Ueberroth, CEO of both Beyond Green and its parent company, Preferred Hotel Group. “The world has shown an unwavering need to Believe in Travel, and this is our defining moment to inspire a kinder and gentler way to explore the planet together, where good guests meet good hosts.”
“The question is no longer whether we can transform travel based upon sustainable tourism principles and practices to be a powerful force for saving nature, regenerating ecosystems, and providing tangible social and economic benefits to local people, while also celebrating cultural diversity and inclusiveness around the world. This is now happening, as also represented by Beyond Green members. Rather, the most important question is how travelers help can make sustainability the new normal around the world while also having a great vacation. The answer is when we travel the sustainable way – the Beyond Green way – we can have a positive impact right now on the places we visit,” said Costas Christ, Brand Leader of Beyond Green and President of Beyond Green Travel, also an entity of Preferred Hotel Group.
Digital-First Resources for Inspiration and Information
Experiential travelers looking for a more meaningful way to explore the world can now visit Beyond Green’s website for thoughtful, essential resources and tools to book truly sustainable luxury getaways, from Belize to Bora Bora. The new website features highly curated visual content of each member property and the experiences they offer, along with vivid stories about the world of sustainable travel through its Good Stories blog, where novel content, tips and advice will be added on a continuous basis. The brand also invites travelers to engage in daily dialogues about sustainable tourism, inspiring travel experiences, and best practices for being informed global citizens on social media by following its newly launched Facebook, Instagram, and LinkedIn channels and #StayBeyondGreen and #TravelGently online conversations.
I Prefer Hotel Rewards Member Benefits
As part of the Preferred Hotel Group family of brands, Beyond Green invites travelers to enroll in I Prefer to access meaningful rewards at more than 650 participating properties worldwide. In addition to receiving standard, I Prefer benefits such as points for every eligible stay and early check-in and late check-out privileges, I Prefer members who book stays at participating Beyond Green hotels, resorts, and lodges receive access to exclusive bonus points-earning opportunities that are tied to participation in on-property enrichment activities representative of the three pillars of sustainable tourism. Varying from property to property, these experiences range from an Ecology Tour in San Juan Capistrano at The Ranch at Laguna Beach in California to a specialized lecture on the Gobi Desert at Three Camel Lodge in Mongolia. I Prefer members with Elite-tier status will also receive a welcome amenity or community giving opportunity, in addition to earning 50 percent more bonus points during every eligible stay.
Celebratory Launch Offer
Whether seeking to stay within their own country or satisfy the pent-up desire to dust off their passport and go somewhere new, Beyond Green encourages travelers to seize the moment by taking advantage of a limited-time only Journeyer’s Pick Package, available at 15 participating properties for bookings made by September 30, 2021 for travel through December 31, 2021. Featuring the best available rate plus a unique local experience or meaningful memento exclusively available through this special offer, as well as 5,000 I Prefer bonus points, the Journeyer’s Pick Package include highlights such as, but not limited to:
Traditional sunset Dhow Cruise with snacks and drinks at andBeyond Mnemba Island
Guided walking tour of the Monastery of Panagia Spileotissa at Aristi Mountain Resort & Villas
Body scrub wellness experience using organic ingredients at Borgo Pignano
Polynesian outrigger experience at the InterContinental Bora Bora Resort & Thalasso Spa
Where Good Hosts Meet Good Guests: The Beyond Green Portfolio
With plans for steady, thoughtful growth, Beyond Green celebrates its official launch in collaboration with 27 inspiring member properties that each take a unique and genuine approach to hospitality while representing sustainable tourism leadership through actionable, measurable efforts:
Americas – andBeyond Vira Vira (Pucón, Chile); Arenas Del Mar Beach Front and Rainforest Resort (Manuel Antonio, Costa Rica), Bentwood Inn (Jackson Hole, Wyoming, USA); Blancaneaux Lodge (Mountain Pine Ridge, Belize); Carneros Resort and Spa (Napa Valley, California, USA), Cavallo Point (Sausalito, California, USA); Islas Secas (Gulf of Chiriquí, Panama); Post Ranch Inn (Big Sur, California, USA); Ted Turner Reserves Vermejo (Raton, New Mexico, USA); The Ranch at Laguna Beach (Laguna Beach, California, USA); Turtle Inn (Placencia, Belize)
Africa – andBeyond Bateleur Camp (Masai Mara National Reserve, Kenya); andBeyond Mnemba Island (Zanzibar, Tanzania); andBeyond Sossusvlei Desert Lodge (Namib Desert, Namibia); Bushmans Kloof (Western Cape, South Africa); Wilderness Safaris Bisate Lodge (Volcanoes National Park, Rwanda); Wilderness Safaris DumaTau Camp (Linyanti Wildlife Reserve, Botswana); Wilderness Safaris Hoanib Skeleton Coast Camp (Kaokoveld, Namibia); Wilderness Safaris Linkwasha Camp (Hwange National Park, Zimbabwe); Wilderness Safaris Mombo Camp (Okavango Delta, Botswana); Xigera Safari Lodge (Okavango Delta, Botswana)
Asia – InterContinental Bora Bora Resort & Thalasso Spa (Bora Bora, French Polynesia); The Brando (Tetiaroa, French Polynesia); Three Camel Lodge (Gobi, Mongolia)
Travelers are invited to access more information on Beyond Green, its three key pillars of sustainable tourism, and its member properties, and book authentic, luxury travel experiences around the world by visiting Beyond Green.
About Beyond Green
Guided by a passion to embrace travel as a force for good, Beyond Green is a global portfolio of hotels, resorts, and lodges that exemplify sustainability leadership. To create a more purposeful way to explore the world where good guests meet good hosts, Beyond Green has curated a unique portfolio of properties based on their commitment to deliver on the three pillars of sustainable tourism: environmentally friendly practices that go beyond the basics; protection of natural and cultural heritage; and contribution to the social and economic wellbeing of local communities. To be considered for membership in Beyond Green, a property is vetted according to more than 50 sustainability indicators that align with global sustainable tourism standards and the United Nations Sustainable Development Goals. Owned and operated by Preferred Hotel Group – the family-owned company that manages and operates other hospitality brands including Preferred Hotels & Resorts, Historic Hotels of America, and Historic Hotels Worldwide – Beyond Green ushers in a new way to experience genuine hospitality by the people for the planet. For more information, visit Beyond Green.
About Preferred Hotel Group
Owned and operated by the Ueberroth Family, Preferred Hotel Group is the parent company of Preferred Hotels & Resorts, Beyond Green, Historic Hotels of America, Historic Hotels Worldwide, PHG Consulting, and Beyond Green Travel, representing more than 1,100 hotels, resorts, and residences across 80 countries, in addition to a global portfolio of destinations such as Suzhou, China; Guadalajara, Mexico; and Uganda. With more than 200 seasoned travel professionals situated across 20 countries, the company connects independent hotels, hospitality companies, destinations, and tourism bureaus to key markets worldwide through a variety of strategic branding, sales, integrated marketing, revenue management, and comprehensive distribution services, along with other consultancy services. Fueled by its brand promise, Believe in Travel, the company champions an unwavering belief in the transformative power of travel and its ability to enrich people’s lives and create greater tolerance. For more information on Preferred Hotel Group’s entities, please visit Preferred Hotels, Beyond Green, Historic Hotels, PHG Consulting, and Beyond Green Travel.
Venezuelan actress María Gabriela de Faria received her 14th Nickelodeon Kids Choice Awards nomination, in the “Inspiration of the Year” category (KCA Mexico 2020).
Her work this year with organizations like World Wildlife Fund and Mercy for Animals, as well as the constant championing of animal rights, veganism, sustainable fashion and an eco-friendly lifestyle in her social media channels and her new blog, TheFaria.Online, have made the actress one of Nickelodeon’s most popular agents of change.
Voting for the KCA Mexico will remain open until October 18, 2020 on the www.kcamexico.com website, and from Twitter and Instagram by including the oficial hashtag of the event (#KCAMexico) plus that of your favorite nominee, #TheFariaInspiration.
De Faria’s personal motto is “Changing The World, One Small World at a Time,” so for those who think it’s important to celebrate how small actions can generate big changes on the planet, don’t hesitate to vote.
De Faria Additionally Starts Engines on New Productions, Film, and TV Work
De Faria is most known in Latin America for her leading roles in the Nickelodeon series Isa TKM, Grachi, and Yo Soy Franky, as well as Fox Telecolombia’s Sitiados 2.
As production begins to ramp up again, she has three major projects lined up. In recent days, Fox gave the green light for the second season of the successful family comedy The Moodys, in which de Faria plays “Cora.”
The series, the premiere of which has been announced for 2021, stars Denis Leary and Elizabeth Perkins as the heads of a tight-knit, but slightly dysfunctional family. Her fourth, fifth and sixth films are currently in post-production, with both Pacifico and The Exorcism of God expected to release in 2021, and a yet-to-be announced film headed for film festivals next year.
De Faria begins filming a new, exciting (and secret!) U.S. film in Indiana this week. The name of her seventh film, has not yet been revealed.
For more information on Maria Gabriela de Faria and social media please visit:
Shopping for new perfume can be somewhat overwhelming, especially when you have to think of all the elements to consider. This can be anything from the type of perfume to the scent profiles.
However, before you consider all the add-ons, it is important to know the different types of perfumes that are available on the market. Thus, below we have outlined an in-depth guide to different perfume types for a proper introduction to the world of perfumes.
Types Of Perfumes
Typically, there are five types of perfumes on the market. These include Parfum, Eau de parfum, Eau de toilette, Eau de cologne, and Eau de Fraiche. The main difference between these perfume types is their fragrance oil concentration; which ultimately, affects other behaviors and characteristics of the perfume.
Parfum is the purest form of perfume available on the market. Otherwise known as Extrait de parfum or pure perfume, Parfum boasts the highest fragrance oil concentration. Typically, Parfum contains between 15% to 25% fragrance oil concentrations. However, sometimes, you may find premium perfumes with fragrance oil concentrations of up to 40%.
Due to this high fragrance oil concentration, Parfum tends to be the most expensive perfume type on the market. This is caused by the high cost of obtaining the fragrance oil. For example, you need up to 10,000 roses to make a single 5ml bottle of essential rose oil. Thus, the fragrance oil extraction phase can be quite costly.
It gets even more expensive for perfume makers that make their perfume using rare and premium ingredients. Additionally, because of this high fragrance oil concentration, Parfum tends to last the longest amongst all the perfume types. When you apply Parfum, it can last on your skin anywhere between 6 and 24 hours.
Because it has a higher fragrance oil concentration, this means that it has the lowest alcohol concentrations. So for people with sensitive skin such as dry skin, Parfum is an excellent option, if you can of course afford it.
Eau De Parfum
Eau de parfum, also known as EDP, has the second-highest fragrance oil concentration after Parfum and has a higher alcohol concentration than Parfum. Similar to Parfum, it is a better option for sensitive skin as well, because its alcohol content is still relatively low.
Generally, Eau de Parfum contains anywhere between 15% and 20% fragrance oil concentration. It is generally less expensive than parfum, nevertheless, somewhat expensive. When applied on your skin, depending on the scent profile and ingredients, Eau de parfum will last you between 4 and 6 hours.
Amongst perfume types, it is one of the most commonly sought after as it is suitable and somewhat reasonably priced for everyday wear. Its longevity means that you can go a whole day and refresh it just once or not needing to refresh it at all.
Eau De Toilette
Eau De Toilette, also known as EDT, has the third highest fragrance oil concentration. EDTs have a fragrance oil concentration of between 5% and 15% and similar to EDPs, there are amongst the most popular perfume types. However, EDTs exist with false presumptions amongst most consumers – probably perpetuated by salespersons – that they are not as good as EDPs. Don’t fall for his trick!
EDPs are not at all better than EDTs – well, except in situations where you are comparing a high end EDP with a low end EDT. Eau de Toilettes are a variation of EDPs with less fragrance oil concentrations. Thus, their difference is that they are less strong (scent wise) than EDPS. However, their quality is the same.
Eau de Toilettes are designed for individuals that are looking for the same scent but an option that is more subtle rather than strong and pungent. Typically, many perfume experts consider Eau de toilette a daywear fragrance and Eau de parfum as a nightwear fragrance.
Similarly, Eau de toilette will last you anywhere between 4 and 6 hours. So the next time you are perfume shopping, compare these two perfume types only based on the strength of their scents rather than longevity or quality – EDPs are not necessarily better than EDTs!
Eau De Cologne
Eau De Cologne, also known as EDC, is formulated with one of the lowest fragrance oil concentrations amongst other perfume types. Eau de Cologne has a fragrance oil concentration of between 2% to 8% and the highest alcohol concentration. The lower fragrance oil concentration makes EDCs quite cheaper.
Many EDCs come in bigger bottles as you may require you to apply more compared to when you apply Parfum or Eau de parfum. Typically, many EDCs are formulated for men as lighter fragrance variations for stronger perfume scents. Additionally, EDCs are used as colognes or aftershaves. Their recipes normally consist of herb and citrus notes as well.
Eau De Fraiche
Eau De Fraiche, also known as Fragrance water, is somewhat similar to Eau De Cologne as it lasts within an hour or two of application. Eau de Fraiche boasts the lowest fragrance oil concentration of between 1% and 5%. A good example of Eau de Fraiche is fragrance or body mist.
Eau de Fraiche has the lowest fragrance oil concentration, however; it doesn’t have the highest alcohol concentration. Instead, most of the remainder of Eau de Fraiche is water; which accounts for the name fragrance water.
Whilst there are different perfume types, the key principle to stick with when choosing a perfume to invest in is that a higher fragrance oil concentration equals higher perfume cost. However, a higher fragrance oil concentration also equates to stronger perfume scent and sometimes, longevity. It is also a good idea to know the ideal purpose for your perfume.
For example, Eau de parfum is ideal for nightwear whilst Eau de toilette is ideal for nightwear. Eau de cologne is mostly formulated as a cologne or aftershave. Fragrance water on the other end is ideal for refreshing whether you are at the gym or the beach. After equipping yourself with the right information about perfume types, your next step would be to learn about the perfect scent profiles.
Good wine, good food, and sustainability; Discover California unites all three topics in a tasty new blog. Food and wine sustain us best when produced with care and shared with friends.
Patio perfect: Time to take it outdoors. Dust off the patio furniture, fire up the grill, and uncork a juicy Zinfandel. Whether you’re celebrating Dad on Father’s Day, or just enjoying a warm evening al fresco, your backyard barbecue could probably use a refresh. Grilled pork shoulder chops and a nectarine slaw are definitely not the same old grilling.
Which Zin? Zinfandel is like that dinner party guest whom you can seat next to anyone—the extrovert who makes everyone feel comfortable and fits into any group. As Zin fans know, California wineries make this variety in a vast spectrum of styles, from fresh and lively to dark and brooding. So, what’s best for grilled pork? Red wine.
The choice is yours; It’s not easy, when you’re racing down a supermarket aisle, to be thoughtful about the wine you buy. Sustainable? Organic? Biodynamic? Do you even have time for that? When you’re tempted to grab-and-go in the wine aisle, remember that your choices matter. A little knowledge can help you quickly select a California wine that is made responsibly.
Allen’s prize is a 2012 Honda Odyssey wheelchair accessible minivan with $7,500 worth of reconditioning donated by AMS Vans, which will also provide free oil changes and tire rotation for as long as she owns the vehicle.
“I am so thankful for everyone who helped me get this minivan because it means I will finally be able to use my power wheelchair outside my home, making it so much easier to get to class at Athens Tech, see friends and eventually start my own business,” said Allen.
“AMS Vans is thrilled to help Kendra become more independent and we are inspired by her dedication to finish school and fulfill her dreams to create her own company to help others,” said Mark Shaughnessy, CEO of AMS Vans.
The minivan was donated by Aimee Copeland, a competitive swimmer and counselor who lost her hands, right foot and left leg from a flesh-eating bacterial infection in 2012. After receiving the vehicle as gift, she found new independence, started the Aimee Copeland foundation and became the official spokesperson for FODAC.
“This van changed my life and gave me freedom of mobility, and now I am paying it forward so that Kendra may have a better quality of life,” said Copeland. “We could not have done this without AMS Vans and FODAC, and I am grateful for their support.”
“As an advocate for those with disabilities we see first-hand how reliable transportation can change a person’s life by connecting them more readily to work and the community and we are excited to see Kendra succeed,” said Chris Brand, president and CEO of FODAC.
Allen’s essay was selected from 60-entries submitted to the contest that ran from January 7, 2019 to February 7, 2019. Her essay has been posted in full on the Aimee Copeland Foundation Blog.
Known as the Paris of the Middle East Beirut, Lebanon is a city that never sleeps and is rooted in its traditional Middle Eastern culture dating back thousands of years.
Lebanon is a small country spanning 110 miles off the Mediterranean coast and its capital, Beirut is the 3rd oldest city in the world. Many westerners know little about this eclectic country, but this tiny country has been standing strong for thousands of years. Beirut, the heart of Lebanon, prides itself with its irresistible cuisine and its insatiable nightlife. People from all over the Middle East, come to Lebanon especially Beirut to unwind and relax at countless restaurants and nightlife excursions. This destination city prides itself with its food with numerous restaurants, bars, and clubs offering food 24/7.
It’s a foodie nation showcasing the best of the best of Lebanese food and culture. Each borrow within Beirut has its own twist on traditional Lebanese cuisine such as Shawarma, Chicken Tawook, Manaeesh, and etc.. These delectable items can be found at many hotspots such as Barbar, Maroushe, and Zaater w Zeit. But the best food finds, in my opinion, are at the local shops on every block in this mini metropolis. These shops offer a more traditional take on Lebanese food and are usually made in a more customary fashion.
Side note: most of the shop owners at these places do not speak English so it’s important to have someone who’s a native speaker be present helping you order your goodies.
Other than its food, Beirut is known for its irresistible nightlife. Beirut, in recent years, has been ranked as the #1 party city in the world mixing both traditional Arabic music and current hits in every nightclub and bar in and around the city. What makes this city so special is it’s night owl effect. People just don’t sleep in Beirut. Visitors and natives alike stay up all hours of the night at lavish nightclubs such as Iris, February 30, Skybar, Music Hall and etc..
If you’re looking for a more mellow bar scene, Mar Mkhayel is the place to be. This street has multiple bars aka pubs and restaurants within walking distance of one another. This street has both the dive bar vibes and the classy rooftop appeals for your visiting pleasure. Basically whatever you are in the mood for, there is a bar for you on this street. What makes this street more interesting is how each bar and restaurant is westernized. For instance, my friends and I walked past this one bar that’s specifically a dive bar for motorcycle enthusiasts and right across from it is a classy rooftop bar called Fabrk (it doesn’t get more diverse than that).
Overall Beirut, Lebanon combines both eastern and western culture in a euphoric twist to keep any party-goer and foodie elated for days. It’s a destination city enveloped in a traditional culture for each traveling enthusiast.
We’re kiiping busy, and hope you have been too. This year is already flying by and we’ve got so much to share!
#PressforProgress & #feff
Kiip is dedicated to supporting and growing an equal and diverse workforce and we know that means having an open and honest conversation about how we can do better. Take a look at what our leaders here at Kiip have to say about progress in 2018.
&#feff; Kiip Gets Into the Data & Audiences Business
We’ve been hard at work. Since we launched our Moments Table, many brands have asked if they can use our data more broadly. We finally launched our audiences into (initially) LiveRamp Data Store and now I am happy to report that you can buy moments audiences decoupled with our media.
On top of this, we rounded out our data suite with our Surveys product. Too often as marketers we are faced with limited 3rd party data options (largely cookie based or too probabilistic). We decided to use our mobile-first positioning and engagement unit in our ads to create a survey product where the marketer can simply ask the consumer (millions of them). With these survey responses we can create seed audiences activated on Kiip (or elsewhere as aforementioned) or simply qualify the success of your campaign. The possibilities are endless.
To help further hammer home the point of why we went into the data business, we put together some helpful content. An interesting tidbit: the VP of Netflix started quite a stir in 2016 when he suggested that demographic data was a thing of the past, or rather headed to the trash. I believe that marketing is heading from a segment-based approach to a signal-based approach. Here’s a post from one of our brilliant strategist Lauren, on how best to ensure that your audience data is used effectively and sourced transparently.
Okay so now you’ve read all about how to avoid the pitfalls (in the post linked above), are you ready to talk strategy and leave generic data in the past? Schedule a complimentary session today and learn more about how our audience targeting stands out from the crowd.
The Summer Forecast
Every month we release mobile app behavior trends called M.I.C. drops. These help our media buying customers to get ahead of trends and know how to buy more effectively based on what people are going to be spending time doing. The March M.I.C. drop stats are in and it’s sunny with a chance of 2 in 3 teens working this summer. This summer polls 55% of teens working and earning over $1K. We’ve collected the data, now you can make accurate predictions on what they’ll be spending that money on and when. See for yourself how best to reach a teen audience this summer!
Case Study Center
We’ve been working with the app store’s most popular free fitness app for a while now: Sweatcoin. Here’s our case study with how we worked with them to monetize and engage their most active users.
Here’s another case study about a lifestyle app that’s all about beauty and selfies. You wouldn’t believe how many people love this app.
It is that time of the year again, when Americans start preparing their tax returns, but there’s good news as most taxpayers can expect to receive an average refund of $2,895 according to the IRS. This year, South African Tourism is once again launching its Tax Refund campaign to encourage savvy travelers and adventure seekers to make the most of their refund with an out-of-this-world trip to South Africa. Partnering with the top US travel trade partners South African Tourism unveils six new exciting packages priced between $1,700-$3,200 to reflect the average tax refund. The packages offer a variety of experiences focusing on romance, adventure and culture throughout South Africa.
Today’s favorable exchange rate also guarantees US travelers’ hard-earned refund money goes further than ever in South Africa. South African Tourism is also excited to collaborate with TurboTax® this season on a blog post inspired by South Africa’s 10 most Instagrammable locations which will be live onwww.blog.turbotax.intuit.com/.
Whether a history buff, art and culture enthusiast, foodie, adventurer or nature lover, South Africa has something to offer every discerning traveler looking for an affordable vacation. This year’s exclusive deals include:
Gate 1 – 8 Day South Africa Tour with Game Drives & Flights — 8 days and 6 nights
Enjoy the best of Cape Town by exploring Table Mountain and then visit either the Winelands or Cape Peninsula. After a few days in the “Mother City,” head on to Johannesburg to transfer to the safari portion of your trip. You’ll be able to spot all kinds of wildlife while enjoying South Africa’s natural beauty. From US$1699/ Per Person Sharing (includes US $260pp savings with promo code SATD260).
This week, you’ll take a deep dive into exploring Cape Town’s gorgeous sites and vibrant culture. Whether biking through Cape Point, whale watching from the golden shores, or hiking Table Mountain, you’re sure to fall in love with Cape Town. From US $1,999* Per Person Sharing.
Explore the beautiful coastal town of Durban to see a different side of South Africa. Here, you’ll experience the historical melting pot of Indian and African cultures or spend a day relaxing on the beach. Afterwards, you’ll transfer to Thanda Safari Private Game Reserve to partake in game drives and learn about the Zulu tribe members that originally lived there. From US $2,195 Per Person Sharing.
Indus Travel – Super South Africa & Dubai — 13 Days and 9 nights
Guests can explore the vibrant city of Johannesburg and a guided tour to the Soweto Township, a cultural melting pot with a wealth of heritage sites that will fascinate any visitor. Visit Kruger National Park before continuing on to Stellenbosch in the heart of the Cape Winelands. Then Visit Cape Town, regularly voted one of the most beautiful cities in the world. From US$2,799* Per Person Sharing.
Enjoy scenic beauty, culture and world class restaurants in Cape Town. Marvel at spectacular views of the Atlantic seaboard from the top of Table Mountain. Explore the Cape Peninsula, on a full-day tour that offers dramatic scenery and endearing penguins. From US $2,999* Per Person Sharing.
Experience the perfect mix of safari and city with this trip to South Africa. After 3 nights of game drives in malaria-free Pilanesberg Game Reserve, couples can retreat to the beach suburb of Cape Town to relax. From US $3,199* Per Person Sharing.
“South Africa is blessed with breathtaking natural scenery, world-class safari experiences, and adrenaline pumping adventure activities; and with celebrations around the Nelson Mandela Centenary planned throughout 2018, now is the ideal time to visit,” said Bangu Masisi, President of South African Tourism, Americas. “These packages from our partners showcase the variety of exciting travel experiences that are made possible by using your tax refund”. To book these packages or view additional South Africa travel deals, please visit southafrica.net/deals. For more information on South Africa’s rich and diverse offerings visit www.southafrica.net, follow @SouthAfrica on Twitter and @VisitSouthAfrica on Instagram and Facebook.
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