Posts tagged with "small business"

Seven Tips for Starting a Business

Starting a business can be very rewarding, but it’s hard to get off the ground. With so many different products and services out there, how can your business stand out? 

Here are seven tips to help you launch your new business. 

  1. Start Small

You’re taking on the challenge of opening up a new business for a reason. When you’re passionate about sharing your products and services with the world, it’s easy to get ahead of yourself. 

One of the biggest mistakes a new business can make is offering too much too soon. Customers don’t identify your business with anything and you can end up in serious debt. 

At the start of your business, narrow your focus down to a few related items that you can market to consumers. That way, you’re not stretching your budget too far. 

Your company needs to find its identity. What product or service should your customers identify your business with? Center your focus on that thing and other small offerings to begin making a profit. 

As your business grows, so can your line-up. 

  1. Organize Your Finances 

Before you can do much with your business, you must get your finances in order. Most small businesses begin by taking out a loan and renting or purchasing a property. You then have to consider hiring employees and payroll and your normal supply chain costs. 

As your business grows, other items will be considered, such as charitable donations or expanded locations. 

You need to keep your financial assets organized from day one of planning your business for the Internal Revenue Service to accurately appraise and tax your company. 

Without accurate financial records, you could end up in legal trouble. 

Open up at least one separate bank account for your business and use a bookkeeper or financial software to keep track of everywhere your money goes. If you are not sure where to start, seek help from a financial advisor. 

  1. Know Your Competition 

It’s unlikely that you’re the only business that offers similar products or services, so it’s important to know your competition. 

Do a search on any similar products or services in the community and region. Also, see what online businesses are popular in the market. Once you know what else is out there, you can decide how to differentiate your business from them. 

You need to have something original that makes you stand out from the crowd, whether it’s through marketing or materials. 

Will your company offer a perk that your competitors don’t? Is your product or service better run or made? Is it more affordable than the others? All of these can influence your prospective customers to come to you for their needs. 

  1. Locate Strategically 

Where you choose to put your physical location can make or break your business. You need a place that won’t run you dry but is close enough that your customers can easily commute. 

For many businesses, a location near the town center or a business district works well. When you are amongst other businesses, you can attract potential customers who are out and about with shopping in mind. They’ll be more likely to stop by your products or services when they pass your business. 

Another factor is what the ideal property for your customer base would be. If you sell lawnmowers, you don’t want to put yourself in an area filled with apartment complexes. 

With the right property, you can get an advantage off of local competition by being the more convenient business to visit. 

By choosing the right location, you strengthen your other business growth strategies. 

  1. Market Like Crazy

You can strategize and set up your business well, but there’s no point in any of it if people don’t know you exist. 

It’s good to hire someone who knows marketing, though there are things you can do on your own to promote your business. 

Send an announcement for local news stations to use. Ask non-competing businesses to display your flyers or business cards. Put an advertisement in the newspaper and post it on social media. Consider renting a billboard advertising to the community. You could also stand outside your businesses and offer free flyers or samples. 

You’ll need to have a grand opening to help with your publicity and invite everyone around to check out your establishment. Invite the news and local leaders, hold a ribbon cutting and provide some freebies and special prizes. 

As the business owner, you’ll need to put yourself out there. Give interviews to publications and answer questions. You are the face of your business, and your involvement with your consumer base can affect how they perceive you. 

  1. Embrace the Internet 

Almost every business now has a website that you can use for marketing or as an online store. With internet shopping still on the rise, it’s more important than ever for your business to enter the ocean of e-commerce. 

The first step is to create a website. There are many free and low-cost platforms that allow you to begin building web pages for your business. 

On your website, talk about your business’ origin and what your values are. Give potential customers a good idea of what products or services you offer, regardless of whether or not you choose to make them available via the website. 

Make sure that you advertise your physical location on the website and include contact information for viewers to ask questions. 

Once your business is established, you can also consider adding reviews and testimonials to the website. 

Having a website isn’t the only way to make your presence on the internet known. Services like Google Business allow you to post information to appear on the results page when someone searches for your business. It displays your business hours contact information and links to your website or social media pages. 

Speaking of social media, you should create different pages and profiles for your business. By joining different platforms, you can reach a more diverse audience. 

  1. Create a Positive Environment

When you own a small business, customers notice the little things. One of those things is the overall mood in your store. 

You want your customers to feel good about entering your business while giving them the confidence that you will provide what they need. This involves appealing to their senses, from sight and sound to smell. 

Employees can also reflect the atmosphere of a business. You want to treat your employees well because you should and to help them be in a good mood while serving your customers. At the same time, provide customer service training and keep communication open about the best ways to serve each person that comes through your door. When people feel good visiting your business, they are likely to return. 

Car-Related Businesses for Entrepreneurs

Do you love everything related to cars, trucks, and the vehicle market in general? If so, and if entrepreneurship is also part of your long-term career plans, why not set up a company that caters to your inner car loving spirit? The good news is that there are numerous pathways and opportunities out there for those who enjoy being around vehicles, working on them, and learning about the latest developments in the automotive market. Step one for starting such an enterprise is to do an honest self-evaluation of interests and skills.

Of course, you will have to save money for what you really want included in your business. Once that chore is complete, deal with the financing part of the puzzle by applying for a small business loan to cover all the initial expenses of founding a company. In the early 2020s, some of the most lucrative ways of earning a living in this exciting field include oil and tire services, vehicle flipping, and operating a transport company that consists of one or more small vans. Of course, there are more opportunities, but those three are among the easiest to set up and operate for people who are taking their first stab at entrepreneurship. Here are pertinent facts for those who are interested in pursuing this path.

Finance with a Small Business Loan

Whether you plan to bootstrap a car-related entity that does mobile oil changes, offers roadside assistance, fixes up used cars for reselling, or provides van transportation for local clients, it’s imperative to have the funds to get the company off the ground. It’s just one reason that so many founders check out Accion Opportunity Fund business loans as a way of meeting their money-related needs during those first crucial weeks of operating a new company. You can take out a business loan to cover expenses like purchasing supplies, acquiring the right kinds of repair and diagnostic equipment, advertising through local media outlets, renting a small place to park or repair vehicles your company owns, and more. One universal truth about entrepreneurship is that it comes with plenty of unexpected expenses. That’s why borrowing makes so much sense.

Mobile Oil Change & Tire Service

Millions of working adults need a way to get basic automotive services done in a more time-efficient manner. Offering to change their car’s oil or repair flat tires while they work in the comfort of their office is a potentially lucrative business idea. You’ll need the proper tools, a truck or van to travel to your customers workplaces, and an initial advertising budget to get the word out in the local community.

Vehicle Flipping

For those who enjoy fixing up used cars and reselling them at a markup, flipping is the perfect way to earn a living. Be sure to check with local government agencies about obtaining the proper licenses to operate as a flipper. Use your own ingenuity to find used vehicles that offer the best potential for fixer-upper profit.

Transport Van Company

You’ll need one or more transport vans and an initial advertising campaign to win those first accounts. Start small, preferably with one vehicle, and aim to serve a limited geographic region until you’re ready to expand by adding an extra van and spending more on marketing. Expect to build up customer lists for at least six months before seeing a profit.

Vic Mensa unveiled 93 Boyz in Chicago via 360 MAGAZINE

Vic Mensa – 93 BOYZ

Chicago rapper, actor, and activist Vic Mensa has unveiled his new brand 93 Boyz, an equity-focused cannabis company which is the first Black owned and led in the state of Illinois. One of his first community initiatives involved heading back to his hometown – the Southside of Chicago. Vic rolled up to the BP Gas Station on 47th & Woodlawn around the corner from his mother’s house and with the help of 93 Boyz Vic was able to surprise 200 cars with $10,000 in free gas. The story was first picked up by TMZ which shared a heartfelt video of an elderly woman explaining how she originally only had $5 to put in her tank and was taken aback by the generosity. The gas giveaway was caught on tape and became a 60 second clip full of showing love and black humor. Vic says, “To celebrate the launch of 93BOYZ, the first black cannabis brand in Chicago, we went to the gas station on the block where I grew up and gave away $10,000 of free gas. At a time when many people are struggling to fill their tank, it felt good to be able to help the community in a real way.”

As Chicago’s first Black-owned cannabis brand, at the core of 93 Boyz’ mission is a reinvestment in the communities and individuals that have been historically and disproportionately affected by outdated laws, prejudices, and assumptions regarding cannabis consumption, elevating the underserved while also lifting spirits via the headiest product available in the state. Among the community-based initiatives that the brand will be undertaking is a partnership with Books Before Bars, a non-profit organization dedicated to providing books to underserved Illinois prison libraries, providing inmates with potentially transformative resources.

Speaking on the development and launch of 93 Boyz, Vic Mensa says: “Selling weed was my first hustle. It taught me work ethic, entrepreneurship, and funded all of my first music projects. As someone with a lifelong experience of anxiety and depression, it’s amazing to be able to help people facing those and other issues while working with something I love. The war on drugs has had a devastating impact on my community, and yet our representation in the cannabis industry is less than 2%. 93BOYZ is changing that narrative while combining high quality, tastemaker weed with socially conscious initiatives.”

In its pursuit to become a company focused on holistic good, 93 Boyz has joined forces with aeriz, the largest aeroponic cannabis cultivator in the world, to provide sustainable and environmentally friendly products from plant to person (aeroponics is a cultivation method to grow product without the use of soil or an aggregate medium). The product line includes premium flower eighths, premium preroll, and strain-specific vape cartridges, encompassing a range of different options from sativa to indica to custom hybrid blends.

Founded in collaboration with SaveMoneySaveLife, Mensa’s long running nonprofit organization that uplifts and empowers BIPOC individuals through facilitated experiences that integrate contemporary cultural art, traditional knowledge, and community service, 93 Boyz turns its focus specifically to initiatives aimed at prison reform and equity in the cannabis space.

For more information on 93 Boyz initiatives and products, visit HERE.

Vaughn Lowery tests and reviews NÜR San Francisco for 360 MAGAZINE

NÜR SAN FRANCISCO

“The light between the heavens and the earth.”

After witnessing product discoloration and encountering rashes caused by allergies, Afghan-American Nilo established NÜR.

Thanks to the PVD, NÜR has been able to produce without many issues. At an affordable price point, this ethical, sustainable fine jewelry can stand the test of time.  Hypoallergenic yet rustproof ornaments pair well with lesser eco-friendly options to create a stylish look.

After putting a necklace to its limits: long baths, extended steam room sessions coupled with prolonged wearing, the 18k plating did not permit oxidation. In addition, even as a wild sleeper, the global construction prevented kinks.

Upon delivery, if an item does not properly fit or was damaged while being shipped, the customer has a two-week replacement window. Moreover, all products are free of metal allergens (nickel, copper and zinc) and are plated onto a surgical grade of stainless steel. Lastly, the polishing adds a protective layer, intensifying its durability; and thus, increasing its longevity.

Visit NÜR site HERE.

Article × Photo: Vaughn Lowery

How To Slow Down a Fast-Paced Way of Life

Do you feel like you’re always running and never slowing down? Is your life a perpetual whirlwind of activity that leaves you with no time to catch a breath? This is how many Americans are living today in the quest to improve they and their families’ standard of living. Experts have termed this endless quest for faster acquisition of money, power or career progress a speed addiction.

While you may be able to reward yourself with the finer things in life thanks to your relentless grind, living this fast-paced lifestyle takes a toll over the years. People from school-going kids to adults heading to retirement are dealing with mental health issues emanating from stress. The anxiety and depression they suffer also translate into obesity, hypertension and other life-threatening illnesses.

When To Slow Down

So, how do you tell if you’re on this slippery slope to self-destruction? Do you find yourself unable to focus on one task, constantly distracted by alerts of incoming messages on your phone? Or are you constantly scrolling through your social media timelines looking for an interesting post or clever comment?

If you take stock, you will realize that this zombie-like reliance on your smartphone has not only diminished you attention span but it has also eroded your creativity. Instead of taking the time to think up solutions by yourself, you will look for a quick fix on Google or from the people you follow on Twitter.

You may think that quickly jumping from one task to another or multitasking is enhancing your productivity. The reality is that you will accomplish much more if you concentrate on one task and complete it before moving to the next. Trying to mind many irons in the fire will decrease your efficiency and compromise the quality of your output.

It will also get you worked up physically and emotionally. This is why you may find yourself prone to mood swings and stress. Depression and anxiety will creep into your mind if you’re constantly thinking about the glamorous images you see on Instagram and how plain your life seems in comparison.

Your relationships with your family and friends may suffer as a result of your speed addiction. Sending a quick text or pushing a ‘like’ button is much more convenient than making a phone call or taking the time to see someone face to face.  

Just the Right Speed

So how do you recalibrate your life to avoid the burnout, stress and mental health disorders that speed addiction brings? How can you snap out of that zombie-like existence and reignite your creativity? Here are some ideas.

Work vs Personal

Strive to create a healthy work-life balance. Work-time is work-time, family time is family time and me-time should remain me-time. Allocate adequate time for each and maintain clear boundaries between them. Putting in more hours in the office does not mean you’re being more productive. But it does mean you’re devoting less of yourself to other important aspects of your wellbeing.

Peer Pressure

One of the most powerful drivers pushing you to live a fast life is peer pressure. Though this phenomenon is commonly associated with teens, it applies to adults too. If you find yourself in a group that is constantly trying to outdo each other, you may need to think about changing your friends.

Unsubscribe from Influences

In the same vein, you need to unfollow social media handles that tempt you to live a fast life, or take a break from your phone altogether. You can fill your spare time with activities that help you relax while releasing your creative juices. Take a walk in the park or find a quiet place to read a book.

Health First

Prioritize your health over the exigencies of today’s fast life. Instead of putting in extra hours at work, or trying to finish an assignment at home, get some rest and attack the task with a fresh mind the following day. Giving your eyes a break from the glare from your screen might reduce your need for premium progressive lenses.

Ensure you take time every once in a while to get away from familiar surroundings to revitalize your body and reset your mind. Try to resist the temptation to take your laptop with you or check your work emails.  

Hit the Pause Button

If you feel your life is moving too fast and that you’re not getting the most out of it, you need to hit the pause button. Ask yourself if the price you’re paying to ‘get ahead’ is really worth it. Think about the things that matter to you and your family’s well-being and prioritize accordingly.

Gilles Raymond via 360 MAGAZINE

Combat Unproductive Meetings w/ Enhanced Scheduling 

Typical tips on meeting productivity include sharing the agenda beforehand, starting your meeting on time, keeping the conversation going, and asking questions. 

Although those are great tips that will make any meeting more productive, it’s easy to forget the one thing that can make or break meeting productivity: the scheduling. 

If scheduling a meeting sounds like a horror film title, it’s because it is. For most of us, at least.

From checking in on each and every attendee, one by one, to emailing them back-and-forth until you can find a time that works for them…and then having to do it all over again, because — surprises, surprise — they won’t be able to attend the meeting at the scheduled time.

If you’re currently operating like that, you shouldn’t be surprised that it takes hours or even days for you to schedule a single meeting.

You shouldn’t blame yourself for developing a toxic relationship with meetings, either. If just scheduling them drains all of your energy, the meeting prep and the actual meetings will always feel like exhausting work.

You can follow every meeting productivity tip to a T. Unless you have a scheduling platform that helps you do your job, your meetings will remain the same.

With that in mind, here are today’s best productivity tips for meetings:

  • Schedule your meetings with one email. No more, no less.
  • Find the best time for every attendee without emailing them back-and-forth.
  • Schedule and organize your meetings inside your inbox, instead of switching to multiple tabs.

Do you often feel unproductive online meetings? It’s not your fault.

If you’ve been trying to get this online meeting thing right for a couple years now, you’ve probably struggled with at least one of the following situations:

  • The pain of scheduling and setting up meetings on a bunch of different platforms.
  • Emailing guests back-and-forth until you can, by some miracle, settle on a time slot that works for them.
  • Organizing unproductive meetings that bring up “this could’ve been an email” jokes.

The blame (and the joke) is on the platform you’re using.

‍But, the truth is, everyone is wrestling with the same online meeting issues you are. Every. Single. Day. Yes, even though they might look like they’re experts at it.

Here’s why:

Because the seemingly simple task of scheduling emails takes us days, when it should take us seconds.And we all know that it’s virtually impossible to plan an effective meeting when we’ve spent half of our planning time on haphazard scheduling. You don’t need a better agenda. Not necessarily. What you need is a scheduling platform that respects your time!

About Letsmeet 

Letsmeet allows businesses to eliminate back and forth email correspondence regarding meeting scheduling, and offers a simple solution to book meetings in just one click. Scheduling meetings is a recurring and universal pain point, and thirty percent of emails are about scheduling itself. With 55 million meetings occurring every day in the United States, scheduling is often a complicated and time-consuming daily task. The Letsmeet network solves this relevant issue by evaluating all of the participants’ calendars, and suggesting the open time slots that work for all parties. 

For more information, please visit HERE.

About The Author 

Letsmeet is led by CEO and Founder Gilles Raymond. Raymond is a three time startup CEO and Founder, who also created In-Fusio and News Republic, acquired by Bytedance. Additionally, Raymond is the Founder and President of The Signals Foundation, an organization that protects and supports whistleblowers. 

Article: Gilles Raymond, CEO and Founder of Letsmeet

Veep of Marketing at Lexus via 360 MAGAZINE

Vinay Shahani

Vice President – Head of Marketing at Lexus, Toyota Motor North America

*Listen to Vinay Shahani’s full conversation with Vaughn Lowery on the 360 MAG Podcast HERE.

As a crowded child growing up in and around Detroit, Vinay Shahani was exposed to the motor industry at a very young age. He started working at the Ford Motor Company when his father (of Sindhi descent) emigrated from India to the United States in the 1960s. Vinay became a car lover under the influence of his father: “He was in the car business, and I was also in the car business because I was his son, and I loved that.” Once he moved to Michigan, Vinay earned a Bachelor’s Degree in Mechanical Engineering from the University of Michigan, a Master’s Degree in Business Administration and Manufacturing Systems Engineering from Stanford University. Currently, Vinay lives in the Dallas area.

Vinay is Vice President of Marketing for Lexus, a Japanese high-end car brand created by Toyota Inc., a position he has held since January 2021. He is responsible for Lexus’ marketing activities, including advertising campaigns, media and digital, product marketing and lifecycle management, auto shows, incentive and experiential marketing, and motorsports. He creates a “speak up” environment to make the opinions of all members of his team visible (agency partners and internal staff). Identifying social and commercial values helps expand the brand to various groups of consumers who may not align with the preferences of the Asian population, such as Walton Isaacson (black, Hispanic, and LGBTIQ community) and the IW group.

In addition, he oversees motorsports, engagement marketing, car shows, and other consumer events throughout the United States. Vasser Sullivan is a race team, with worldwide competitors such as Cadillac, Mercedes-Benz, BMW, and Audi, that Lexus empowers with some of the best drivers –  “We definitely want to win, and we have a winning team.” Meanwhile, Lexus also helps improve consumers’ skills in car track by providing the opportunity to study professionally at Performance Driving School.

Since the brand is determined to treat consumers as valued guests, one of Vinay’s top initiatives iis Lexus Hospitality, as it is inspired by the Japanese spirit of hospitality and is committed to providing excellence in customer service. 

Another dimension within the marketing field is monitoring and analyzing the results after experimenting with the Lexus IS 500 model and the Lexus RC F Track Edition. 

Under the massive influence of the metaverse today, Vinay mentions that Lexus is creating its own Mark Netscape plus Upstream to figure out what the role of Lexus is as a brand in the metaverse. In addition, they are in talks with global partners like Lexus International to find out what is being sought out in Japan while identifying markets in the US, Canada, and Great Britain. Based on the diverse target audience of Lexus in the United States, Vinay seeks to use digital media and the National Brand Day to show brand culture and emotion, even

creating a TikTok account to get closer to younger audiences.  

As a high environment-friendly brand, by 2035, Vinay plans for Lexus to be a ‘global 100% battery electric’ vehicle brand to reduce fossil fuel consumption and emissions. With these measures, it’s great to see the carbon footprint will be reduced thanks to the company’s shift. 

Finally, Vinay adds that “it is important that we know who we are as a brand from a strategic perspective.” With this, they are trying to add attractive and technological accessories to their vehicles that give the driver great confidence in the handling and control of their car. “Maintaining a love for performance cars gets your heart rate up, it excites you, and that’s something we definitely want to associate with different brands.”

Article: 

Andrea Esteban, Vaughn Lowery, Krishan Narsinghani, Armon Hayes

Resources:

Lexus & Toyota Motor North America

Links to the 2023 product announcements: Toyota New Product Showcase and 

Lexus New Product Showcase

RZ images can be found within the 2023 Lexus RZ album on this page.

Link to each brand’s Livestream press conference:

Toyota | Lexus

Link to Toyota Connected ‘Cabin Awareness’ Concept press release

Links to the final PDFs of the speaker support slides for each presentation:

Toyota , Lexus × Sequoia First Drive

Follow Vinay Shahani: Instagram | LinkedIn

Israel Tourism

The Israel Ministry of Tourism continues to help the local tourism industry, to increase the accommodation supply to lower prices. The Investment Administration in the Tourism Ministry has recently received 107 applications from entrepreneurs seeking grants to build and expand hotels.

Investors, who are optimistic about the rehabilitation of Israel’s incoming tourism industry, are seeking to establish and convert existing buildings to hotels and expand existing buildings or restore them to their original purpose. 70 applications were submitted in the building permit tracking, 22 requests as part of a track to restore buildings to hotel use and convert existing buildings into hotels, and 15 applications were submitted in the implementation track by companies who have a building permit. This year’s grant budget stands at NIS 165 million. The directives of the Investment Administration for 2022 were published last April and the deadline for applications to be submitted was mid-May 2022.

The Israel Minister of Tourism Yoel Razvozov spoke about Israels current tourism opportunities, “There is a great deal of optimism and interest among the tourism industry. This year, we broke the record for the number of grant requests for opening new hotels in Israel, with over one hundred applications submitted. The Israel Ministry of Tourism continues to invest vast efforts in increasing incoming tourism traffic to Israel and shortening the amount of time it takes to build hotels. This will inject billions of shekels into the state coffers.”

As is well known, the corona crisis interrupted the upward growth trend in incoming tourism, which culminated in record figures in 2019 of over 4.5 million tourists. During the crisis, the Ministry of Tourism focused on preserving and nurturing the tourism infrastructure and continued assistance to entrepreneurs. This is to prepare for the return of growth. According to the Ministry of Tourism, the tourism industry’s annual contribution to the economy (before the pandemic) stood at about NIS 40 billion. The ministry is working to restore incoming tourism traffic to Israel and for the industry’s recovery following the crisis.

Despite the effects of the pandemic, progress has been registered in both planning new hotel projects and in building projects that were planned before the outbreak of the pandemic. The ministry continues to work to realize the potential inherent in hotel investments, to increase the number of tourists, and, as a result, to increase revenue from tourism to the economy.

CEO of NFT VIP Julie Lamb via 360 Magazine

JULIE LAMB

NFT-VIP: Bridge to Reality

Julie Lamb, the CEO, Founder, and Executive Producer of How-To with Julie Sue, is a problem solver, storyteller, digital content creator, and economy connector. She is a collector of cryptocurrencies such as Bitcoin or Ethereum and is passionate about helping brands build their identity using current tools and a highly selected network of virtual agents to develop the entrepreneurial capacity of brands. She has already collaborated with multiple popular brands such as iHome, Disney, KidDesigns, Hasbro, CES, KeaBabies, Michael Todd Beauty, and Crown Goose USA. 

Listen to Julie Lamb’s full conversation with Vaughn Lowery on the 360 MAG Podcast HERE.

While studying music, Julie went to Europe and started working on fashion collections. She finally settled in New York, where Julie has 30 years of experience working as a model. By highlighting the activity with Brunello Cucinelli on Saks Fifth Avenue, Julie mentioned that her creative confidence was greatly inspired after moving from a small Southwestern town to the Big Apple, New York City. 

Julie has long loved the worlds of tech, digital, and speed: ‘I like being able to share things digitally.’ At the forefront of the crypto wave in 2017, she bought Ethereum, a digital platform used to make smart contracts, allowing entrepreneurs to create decentralized applications, as in the case of Julie. 

Immersed in the realm of cryptocurrencies, the trailblazer supports projects like Non-Fungible Token (NFT). As a rapidly developing industry, NFT is becoming an increasingly popular way to buy and sell digital art, spanning industries like sports, music, fashion, film, games, etc. The annual NFT conference, held in multiple cities (including New York City and Los Angeles) around the United States, attracts hundreds of guests from various fields who speak about exponential growth and future trends in different verticals and how the digital landscape can incorporate this new tradeable product. 

As an NFT-VIP (in which 360 MAGAZINE will serve as one of the media sponsor), Julie’s mission is to shape the NFT industry into diverse communities made of global thought leaders who share like-minded values and beliefs. Last April, she attended the Miami NFT week and served as its Executive Producer, where she focused on igniting new dialogue amongst attendees and tastemakers on topics related to technology, creative installations, immersive art, and performance. Julie can be recognized as an economy connector for providing the space for several minority-owned businesses in this conference to discuss the present and future of the meta-universe and how it affects them. 

Although the attendance was underrepresented and some representative minority-owned businesses felt left out, Julie declared her conditional support for the voice of women and the LGBTQ community. Meanwhile, this kind of offline meeting takes highly digital products further into reality, narrowing the society’s discrimination against aging. In addition, she is fascinated by using Web3.0 and its implementation with artists in the fields of music, fashion, and the token economy.

An example of this is that the international brand Gucci has started a multi-directional exploration to embrace the digital world, which associates a luxury brand with emerging technologies through a series of avatar experiences; i.e. exhibitions of Gucci art, mini-games, and digital item purchases.

Julie is now preparing a private event in New York City with NFT VIP sponsorships from June 19th-22nd at Margaritaville Resort Times Square, owned by the real estate and investment firm Soho Properties. Surprise celebrities will be attending that directly tie in with her message and bring new inspiration to the community. Sponsorship opportunities available for this four-day event.

In the field of cryptocurrencies, that features multiple sponsors, will have an additional sponsor called the crypto coin concierge. They will cover the luxury travel for the most elite global clients in the world of cryptocurrencies and with payment through these. Julie tells us that her company has also partnered with iHeartRadio on Crypto Radio in the marketing industry.

Speakers:

Julie Lamb

CryptoMondays: Andrew Yang, Lou Kerner × TJ Stone

Article:

Andrea Esteban, Armon Hayes, Krishan Narsinghani, Vaughn Lowery

Resources:

Inter Creative Media

How-To With Julie Sue

Follow Julie Lamb:

LinkedIn

Twitter

Instagram

360 MAGAZINE named media sponsor for Julie Lamb's NFT VIP in NYC