Posts tagged with "corporate"

Computer Illustration by Heather Skovlund for 360 Magazine

Media’s New Currency

What Marketers Need to Know About Media’s New Currency

Source Digital, a leader in providing innovative video advertising, is helping marketers to stop wasting money

It’s estimated that digital advertising grew 12% over the last year, as many people were at home more during the pandemic. With billions being spent on trying to reach people as they watch videos, it only makes sense that marketers turn to new technology to advance key messaging to targeted consumers. Source Digital is leading the way in helping them maximize their revenue with media’s new currency: SAMs or Source Activated Moments. The innovative platform is helping companies stop wasting money and get more out of their video advertising efforts.

“Many marketers are frustrated because they are spending more and more on digital advertising but are not seeing the results they want,” explains Hank Frecon, the chief executive officer of Source Digital. “This is where we come in. We have helped many of these companies gain more control of their digital marketing efforts to get a result that justifies their expenditure. We are here to help to grow their business, and at the same time give consumers what they are looking for in a seamless way.”

Many advertising campaigns are being switched to Source Digital’s patented platform. The new platform gives businesses what they have needed all along, which is a way to offer their products or services to customers that have indicated interest, during videos. Here are five things to know about this new way to reach consumers through digital advertising with SAMs:

  1. New media currency (SAMs) focuses on not disrupting the viewer. People love to watch videos, but they have been turned off by the ads that interrupt what they are watching. Having a platform that will seamlessly allow you to watch a video without ad interruption but still allow the marketer to promote something without stopping their video makes a world of difference.
  2. Many businesses turning to the new media currency are able to greatly increase their revenue, because Source Digital is offering them an entirely new inventory to access to help grow their business.
  3. Rather than traditional advertising working with particular networks, the new method of advertising works across platforms. This makes it easier for marketers to reach more people without having to put in more effort.
  4. The more you know about the audience, the more you can tailor ads to them and improve engagement. The new media advertising platform helps advertisers get more insight into the audience, so they can use that to improve user experience and increase engagement.
  5. The new currency is completely changing how online video advertising is done, and it’s doing so for the better. We all learned a lot from the prior ways that video ads were done, and that information has helped to create a better experience for all moving forward.

“We see the way our platform is helping to transform the efforts put forth by marketing teams,” added Frecon. “We look forward to helping many others get on board. It’s a more efficient way of reaching your audience, increasing profits, and in getting the most from your investment.”

Source Digital’s platform quietly works in the background, gathering important data points about the person, so that it can provide a better user experience and increase engagement. Source Digital has worked with numerous Fortune 500 companies to help create a more engaging and effective video advertising experience. To learn more, visit Source Digital.

About Source Digital, Inc. 

Developed by seasoned technology leaders and inventors, Source Digital delivers a new era of contextual commerce and advertising. Offering the first in-video, contextually driven, frictionless acquisition experience, Source Digital’s technology allows content creators, owners, brands, and retailers to seamlessly engage with viewers across any device or screen in real time. An immersive approach to interactive video, Source Digital’s patented technology inspires brand loyalty organically through continuous, personalized engagement, reducing audience drift while yielding nuanced measurements and substantially increased avenues for monetization.

Chaos Ignites Agility Illustration by Heather Skovlund for 360 Magazine

Chaos Ignites Agility

2020 exposed the collapse of standardization. We are rapidly moving away from an era defined by outdated standards that held people to conformity and limited their creativity—to today’s new era of personalization that honors one’s individual contributions and embraces fresh ideas and ideals,” said Glenn Llopis, president of GLLG, a leadership and business strategy consulting firm that authored a new report available today: CHAOS IGNITES AGILITY (download full report).

CHAOS IGNITES AGILITY captures the most intimate and disruptive insights from 46 executives across healthcare, corporate, and education. These leaders came together virtually for three days last October to share how they are working to restore individual dignity in how they serve patients, customers, employees, and students to thrive in a post-pandemic reality.

Themes emerged across the sectors, as doctors, professors, executives, deans, and presidents got real about how they have been adapting throughout the challenges and unpredictability of 2020. They collectively zeroed in on these major challenges and opportunities:

  • How to put patients, employees, and students at the center – to activate individual capacity.
  • How to lead through industry transformation when there’s so much uncertainty.
  • How to pursue and employ inclusion as a growth strategy going forward.

This riveting video tells the story.

Organizations represented in CHAOS IGNITES AGILITY include:

Healthcare:

  • CVS Health, Mount Sinai Health System, Anthem, Cancer Treatment Centers of America, Woman’s Hospital, Lenovo Health, Keck Medicine of USC, City of Hope Cancer Medical Center, and American Association of Critical-Care Nurses

Corporate:

  • Starbucks, Microsoft, Twitter, ViacomCBS, Mitsubishi Motors North America, Cost Plus World Market, Chico’s FAS, Inc., RBC Capital Markets, Farmers Insurance, H&R Block, Lyft, and Banfield Pet Hospital

Higher Education:

  • Clemson University, College of Business, Google, USC Marshall School of Business, Drake University, The Eagle Academy Foundation, Fairfield University, Lynchburg, College of Business, University of Washington, Bothell, University of South Florida, College of Business, California State University, Stanislaus, and Metropolitan Community College

Learn more at Age of Personalization.

Sing Illustration by Mina Tocalini

Virtual Music Festival

Cincinnati Music Festival presented by P&G (CMF) won’t skip a beat in 2020. Through a marathon of new and previous music content, consumer engagement opportunities and digital presence, CMF is creating the #FEELSLIKECMF Virtual Weekend Experience, July 23-25. The innovative free event, to be available on cincymusicfestival.com, will focus on celebration, community and local impact and is also supported by AARP.   

“Music provides hope, comfort and determination during uncertain times,” said Joe Santangelo, producer of CMF. “Leading up to and during #FEELSLIKECMF Weekend, we will strategically work to uplift our neighbors, support local black artists and musicians and drive commerce to local Black owned businesses and restaurants. This event promises to grow awareness of regional organizations that support the African American community, and share the positivity and history of our Cincinnati Music Festival presented by P&G.” #FEELSLIKECMF.

Schedule of Events

THURSDAY, JULY 23  

Triiibe recorded live at Corporate  

Aprina Johnson recorded live at Black Coffee 

 DJ Vader recorded live at Revel DJ Ellery    

Special appearance: The State of Black Culture featuring Rev. Al Sharpton from the National Underground Railroad Freedom Center

FRIDAY, JULY 24 

Lauren Eylise recorded live at Paul Brown Stadium 

Kathy Wade & Joe Santangelo 

DJ Baby Rome recorded live at Paul Brown Stadium 

Regina Belle   

Special attraction: Cincinnati Music Festival Outdoor Art Museum at Washington Park    

SATURDAY, JULY 25

DJ DNICE LIVE from Club Quarantine Additional weekend entertainment will include shout-outs from The O’Jays’ Eddie Levert, Biz Markie and more. 

The Cincinnati Music festival presented by P&G returns to Cincinnati’s Paul Brown Stadium, July 22-24, 2021. The lineup features multi-talented singer-songwriter Janet Jackson and will also include an expanded and exciting Thursday lineup at the Andrew J. Brady ICON Music Center at The Banks. Tickets are on sale at CincyMusicFestival.com

Cincinnati Music Festival: Largest Tourism Weekend of the Year in Cincinnati A recent study conducted by the UC Economics Center and commissioned by the Cincinnati USA Convention & Visitors Bureau shows the Cincinnati Music Festival presented by P&G provides a $107.5 million economic impact to the region, making it the largest annual driver of tourism in the tristate. 

Cincinnati Music Festival began in 1962 and is one of the largest music festivals in the United States attracting over 90,000+ people from around the country with its roster of leading R&B, jazz, soul and hip-hop artists creating an economic impact of $107 million for Cincinnati. CMF is held at Paul Brown Stadium in partnership with the Cincinnati Bengals. Procter & Gamble is the presenting sponsor for the Cincinnati Music Festival. 

Follow Cincinnati Music Festival: Facebook | Instagram | Twitter

NAMIC CHAPTER EXPANSION

NAMIC REAFFIRMS COMMITMENT TO DIVERSITY AND INCLUSION IN THE COMMUNICATIONS INDUSTRY WITCH CHAPTER EXPANSION

The National Association for Multi-Ethnicity in Communications (NAMIC), the premier organization focusing on cultural diversity in the communications industry, is expanding its national footprint with the installation of two new chapters NAMIC-Virginia and NAMIC-Detroit. 

The chapters will be led by Vonya Alleyne, vice president, human resources, Cox Communications, Virginia Region, and Mikel D. Slater, vice president, human resources, Comcast, respectively.
“With a membership of more than 3,500 professionals across 18 chapters nationwide, we are dedicated to driving and developing a pipeline of diverse talent,” said Eglon E. Simons, NAMIC president and CEO. “Our chapter additions in Virginia and Detroit reaffirm our mission to educate, advocate and empower for multi-ethnic diversity in the workplace.”

Incorporated on May 31, 2017, NAMIC-Virginia will provide events and programs for communications industry professionals located in the Hampton Roads and Richmond markets, including Portsmouth, Norfolk, Virginia Beach, Chesapeake, Suffolk, Hampton, Williamsburg and Newport News. The chapter is also committed to engaging local universities, technical community colleges and local media companies, as well as offering leadership, business and strategic development opportunities to its membership. 

More information is available on the chapter’s website at namicvirginia.com and LinkedIn, as well as on FacebookTwitter and Instagram.

NAMIC-Virginia’s inaugural executive leadership team and advisory council comprise a diverse team of leaders with 100+ years of collective professional experience: 

NAMIC-Virginia: Executive Leadership Team

President: Vonya Alleyne, VP, Human Resources, Cox Communications, Virginia Region

Vice President: Lakysha Laing, Director, Customer Care, Cox Communications, Virginia Region

Secretary: Shinese Collins, Sr. Manager, Marketing, Cox Communications, Virginia Region

Treasurer: Kenneth Rand, Business Manager, Cox Communications, Virginia Region

Project Manager: Lakiesha Jones, Project Manager II, Cox Communications, Virginia Region
NAMIC-Virginia: Advisory Council

Stephanie Dewald, VP, Sales Centers, Cox Communications, Virginia Region

Ramcess Jean-Louis, Director of Workforce Diversity and Inclusion, Comcast

JD Myers, SVP and Region Manager, Cox Communications, Virginia Region

Kimberly Voxland, Director of Public Relations and Office Operations, Virginia Cable Telecommunications Association
NAMIC-Detroit was incorporated on June 12, 2017. The chapter is dedicated to providing innovative professional and leadership development programs and initiatives, and establishing mentoring and professional networking opportunities to the Detroit area. NAMIC-Detroit will also educate, develop, empower and advocate for communication industry professionals and entrepreneurs. Additional chapter information is available on NAMIC’s website at namic.com/membership/detroit/.

NAMIC-Detroitߣs inaugural executive leadership team and advisory council include the following industry professionals:
NAMIC-Detroit: Executive Leadership Team

President: Mikel Slater, VP of Human Resources, Comcast

Vice President: Mark S. Lee, President & CEO, The LEE Group LLC

Secretary: Jackie Underwood, Sr. Director of Human Resources, Comcast Heartland Region

Treasurer: Abhijeet Kumar, Manager of Product Sales Support and Analysis, Comcast Heartland Region
NAMIC-Detroit: Advisory Council

Andrea Agnew, VP of Human Resources, Comcast Spotlight

Pamela Dover, Sr. Director of Business Development, Comcast

Michelle Gilbert, VP of Public Relations, Comcast Heartland Region

Maria Holmes, Director of Community Investment, Comcast Heartland Region
NAMIC’s 18 chapters are the heart and soul of the organization and constitute the most accessible opportunity for members to cultivate the relationships and knowledge to leverage career growth. NAMIC chapters are also learning labs for leadership competencies most sought after in the industry. To join, visit http://namic.com/membership/.

ABOUT NAMIC:

NAMIC (National Association for Multi-ethnicity in Communications) is the premier organization focusing on cultural diversity, equity and inclusion in the communications industry. More than 3,500 professionals belong to a network of 18 chapters nationwide. Through initiatives that target leadership development, advocacy and empowerment, NAMIC collaborates with industry partners to grow and nurture a workforce that reflects the cultural richness of the populations served. Please visit www.namic.com for more information about NAMIC and its many opportunities.