Posts tagged with "communications"

Talkwalker – Most Loved Brands

No Ordinary Love – From Sirius to Hyatt, New Report Draws Consistent Findings on Sentiment vs. Engagement in Capturing Brand Affection

Who do you love? Consumers clearly have their favorites when it comes to brands and international social media analytics firm Talkwalker has the data to prove the most loved brands on social media. But just because a brand is mentioned more often in social media, doesn’t mean that it will always trend higher in terms of how consumers feel about that brand.

Talkwalker used a quarter billion conversations around 781 brands in 28 different industries to create its Brand Love Story 2020 report, identifying the 50 most loved brands from across the world, through the power of social listening and highlighting just what these brands do to be loved. Talkwalker measured social media mentions that are specific symptoms of a brand that generates actual love from its social media fans. Analysts studied everything from consumer engagement and sentiment in both social media and the news, as well as the percentage of mentions that were categorized as related to “joy” and the percentage of mentions that contain love-related words. So brands were actually rewarded for a higher percentage of joyful mentions, and love-related keywords.

One of the key metrics the report studied was engagement – the number of posts mentioning those brands – and sentiment – how people feel about those mentions based on likes, comments and shares. Generally, as engagement goes higher, sentiment drops, as brands open themselves to a wider audience and more criticism. However, in compiling this data, Talkwalker found that loved brands broke this trend, with either exceptionally high engagement or sentiment or both.

“There’s a clear pattern across all these brands,” says Todd Grossman, CEO Americas for Talkwalker. “As engagement goes up – more people react to a brand – the more overall sentiment drops – the more those interactions are negative. There were 25 brands with over 100 million engagements – the biggest brands in the world. Not one has a net sentiment over 75%.”

This report compares engagement rates of brands and their competitors. If a brand posts a great deal, it will get a lot of engagement, but a competitor can get that same engagement through fewer posts. Engagement rate is the total engagement divided by total followers or total views. The higher the number, the better. Overall, for all brands, the average net sentiment is 61.5% and average engagement rate is 8.32.

“Virality is great – it helps brands get content to more people,” adds Grossman.  “But it also opens those brands up to a bigger risk, with an increased chance of negative comments or responses. Companies must monitor their viral content constantly, and respond to detractors quickly, to prevent unwanted backlash.”

Talkwalker studied brands in a number of industries, including airlines, automotive, broadcasters, eCommerce, fashion and beauty, finance, food, hospitality, household, insurance, investment, leisure, manufacturing and engineering, medical, mining and utilities,pharmaceutical, professional services, retail, software and technology, and telecoms.

In the travel industry, 27 airlines, hotels and cruise lines were considered and studied for the final list and  the seven who made the Top 50 Loved Brands overcame the challenge of high engagement, but low sentiment, whereas the others suffered in the rankings due to that measure.

“Across the travel industry, regardless of whether it’s airlines, hotels or cruises, social media can be a double-edged sword,” adds Grossman. “It’s easier to tweet a complaint publicly than register it to customer service over the phone or at the desk. Companies invariably try to take these conversations private, but consumers understand it’s in their best interest to keep things public. Other viewers can very easily relate, and are quick to judge these responses.”

For example, an Atlanta Marriott (40th on the U.S. list) where LSU players stayed before playing in a playoff game last year, ran out of beer 25 hours before kickoff – and on this thread generated 134 comments and more than 6,000 engagements along with another 225 on a Reddit thread that quoted this Tweet. While hosting the team is an honor for the brand, not meeting fans and guests needs is a failed moment.

Another example exists as Talkwalker studied 11 broadcasters and found a high engagement rate, but low sentiment, as evidenced by this Twitter thread. In the period studied Sirius had 47,000 social media mentions, of which 23 percent (1,100) were positive. In that same period they generated nearly 22,000 engagements of which 13,700 occurred on negative or neutral posts. 9,900 engagements came from the 1,100 positive mentions.

In the period studied Sirius had 47,000 social media mentions, of which 23 percent (1,100) were positive. In that same period they generated nearly 22,000 engagements of which 13,700 occurred on negative or neutral posts. 9,900 engagements came from the 1,100 positive mentions.

Moreover, In the period studied, across all mentions (news and social – totaling 5,300) the Sirius brand generated nearly 81,300 engagements. However, 78,200 of those engagements are occurring on posts that are classified as “not positive”, either neutral or negative!

“People love to engage with their favorite shows, sharing and liking content associated with their fanbase,” Grossman notes. “But sentiment is tough. A new show can promote positive sentiment, but a cancelation or disappointing ending to a series, can easily drag the sentiment of the brand down.”

About Talkwalker:

Talkwalker is a social listening and analytics company that empowers over 2,000 brands and agencies to optimize the impact of their communication efforts.

We provide companies with an easy-to-use platform to protect, measure, and promote their brands worldwide, across all communication channels. Talkwalker’s state-of-the-art social media analytics platform use AI-powered technology to monitor and analyze online conversations in real-time across social networks, news websites, blogs and forums in 187 languages.

Talkwalker has offices in New York, Luxembourg, San Francisco, Frankfurt, and Singapore. It is also the home of Talkwalker Alerts, a free alerting service used by over 500,000 communications and marketing professionals worldwide.

Autotalks X CES 2019

Autotalks, a world leader in V2X (Vehicle-to-Everything) communications solutions, was selected by HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co. Ltd., focused on connected technologies for automotive, consumer and enterprise markets, to provide the V2X chipset for its Telematics platform which will be showcased at CES® 2019. Autotalks’ second generation chipsets, which were selected, are mass-market ready and support both DSRC and C-V2X direct communications (PC5 protocol).

HARMAN will showcase an impressive connectivity display of its Telematics platform with C-V2X capabilities. The live demonstration will show a vehicle communicating with a motorcycle using C-V2X direct communications, where the Autotalks chipset is used in both. Harman’s solution consists of a modular TCU (Telematics Control Unit) accommodating a cellular NAD (Network Access Device) side by side Autotalks’ second generation chipset providing C-V2X capabilities. Autotalks C-V2X capabilities consist of a 3GPP compliant PC5 modem, with dual antenna and diversity for both transmission and reception, as well as an optimized closed-loop remote antenna solution for the highest radio performance. 

“Autotalks is proud to work with HARMAN on their TCU with our secure and deployment ready C-V2X solution,” said Hagai Zyss, CEO of Autotalks. “We are excited to have our chipset inside HARMAN’s Telematics platform and to demonstrate the flexibility and maturity of our global V2X solution which has been chosen for series production by leading automakers.”

“Together with HARMAN, we will achieve deployment readiness before the mass-commercialization of C-V2X in China and elsewhere.” added Zyss.

“We are pleased to showcase Autotalks’ C-V2X capabilities in our Telematics platform at CES 2019,” said Mike Peters, President, Connected Car division at HARMAN. “The Autotalks chipset provides us with the flexibility, security and performance needed in today’s worldwide market for telematics and V2X.”

Autotalks’ V2X chipset is currently available for customer and partner demonstrations.

To watch Autotalks’ new video: http://youtu.be/_PJR0ZZjxGY

MICHAEL LETTERLOUGH JR.

Michael Letterlough Jr. is an Award-winning fashion, commercial and portrait photographer whose work has been seen and published in national and international magazines such as Forbes, Vogue Italia, GQ, Vibe, EuroMoney, Ebony/Jet and Essence to name a few; as well as international selling CD and book covers, national ad campaigns, top modeling agencies, and countless celebrities – including Janet Jackson, Kevin Hart, supermodels Beverly Johnson and Janice Dickinson, and Hip-Hop mogul, Russell Simmons.

However, it’s the work Michael has created with such companies as American Express, Nike, and the Bravo TV Network, as well as smaller businesses and individual personalities that positions his style of imagery as strong, commercial branding tools. When aligned with businesses – big and small – Michael has the ability to creatively and ingeniously produce photographs that not only perfectly represent their brand, but also command an audience’s attention.

Michael was born and raised in Pennsylvania, and graduated with a degree in Communications/Magazine Journalism from Temple University. After beginning his professional career as an entertainment journalist, he eventually discovered his passion for photography and developed much of his photography career living in New York City. Michael currently lives in Los Angeles, California.

Official Site

Making True Friends Online: Reality Or A Fairytale

Human beings are sociable creatures requiring communication in their daily lives. What happens, though, when all the communication transfers from an offline space to an online one? How do people meet each other then? And how is to make new friends nowadays? No need to state that the Internet has changed the way we interact and live. Our task in these conditions would be to adjust to what we have and find ways to connect even in the digital world.

Some online communication tools like social media are well-known to us as they enable connections within the circle of people we somehow know or have a general idea about. This is made through special features of interest sharing and mutual friends. Others tools like random cam chat present us with an opportunity to video chat with a complete stranger about whom we know nothing but that he or she is interested in communications just as we are.

Why Random Chat Takes Over The Digital Space

If you are new to the whole concept of cam chats, here are a few things for you to learn first. They enable us to meet people from all over the world in real time and have a video conversation with those. Apart from being free and easily accessible, some of these tools also have differentiation in terms of people purposes and interest. Whether you want to mee the love of your life or a couple of interesting people, random chat is the solution.

Below are a few explanatory statements regarding the ever-growing popularity of online communication sites bringing people from all over the world together:

worldwide availability: if there is something present all over the world other than air, it must be the Internet. Obviously, some regions have issues with the Internet connection but that is not an issue for the majority people on the Earth. Therefore, if you want to meet people of all backgrounds and cultures staying in your comfy bed or room, you may easily do this with the help of the Internet connection;

new and interesting people: if you feel tired of your closest surrounding of people or simply want to try something totally different, you are free to use cam chats. Given the fact that your speaking partner will most likely be from the different continent, there is no way you will have a boring and non-enriching conversation;

effortless access: besides being free, these chats do not require you to have special equipment or anything else. The only thing for you to do is to go online and be yourself. If you are really interested in having some fun and making new friends, you should simply behave naturally and be able to connect to the video platform.

To wrap things up, all the stories about making new friends online are not fairytales. Despite social media, there are also some decent instruments for you to meet the most unexpected nationalities and personalities online at no effort. Therefore, try to disperse all the myths around online communications and go for it!

A FAVOR DE LO MEJOR

Yesterday, 360 MAGAZINE had the opportunity to speak with a group of communications and marketing college students from Mexico whom embodied all of the core principles of a global society – they all celebrated their own uniqueness.

“Never in my wildest dreams would I ever have envisaged that this once young scraggly African-American boy, whom hailed from Detroit, would be able to influence another culture and encourage others to believe that their own individual brands would be able to coexist with their ability to simply be themselves. This road hasn’t always been an easy one; but with the vast support of team members, family and friends, the impossible has become possible. I dedicate this entire networking presentation to my late father whom always encouraged me to walk in silence while I talk through my actions.” – Vaughn Lowery

Special thanks to Eric Brown (of Nickelodeon), Franklin Pena and Owen Duckett (for capturing this memorable moment).

For additional information visit the organization’s site A Favor De Lo Mejor

NAMIC CHAPTER EXPANSION

NAMIC REAFFIRMS COMMITMENT TO DIVERSITY AND INCLUSION IN THE COMMUNICATIONS INDUSTRY WITCH CHAPTER EXPANSION

The National Association for Multi-Ethnicity in Communications (NAMIC), the premier organization focusing on cultural diversity in the communications industry, is expanding its national footprint with the installation of two new chapters NAMIC-Virginia and NAMIC-Detroit. 

The chapters will be led by Vonya Alleyne, vice president, human resources, Cox Communications, Virginia Region, and Mikel D. Slater, vice president, human resources, Comcast, respectively.
“With a membership of more than 3,500 professionals across 18 chapters nationwide, we are dedicated to driving and developing a pipeline of diverse talent,” said Eglon E. Simons, NAMIC president and CEO. “Our chapter additions in Virginia and Detroit reaffirm our mission to educate, advocate and empower for multi-ethnic diversity in the workplace.”

Incorporated on May 31, 2017, NAMIC-Virginia will provide events and programs for communications industry professionals located in the Hampton Roads and Richmond markets, including Portsmouth, Norfolk, Virginia Beach, Chesapeake, Suffolk, Hampton, Williamsburg and Newport News. The chapter is also committed to engaging local universities, technical community colleges and local media companies, as well as offering leadership, business and strategic development opportunities to its membership. 

More information is available on the chapter’s website at namicvirginia.com and LinkedIn, as well as on FacebookTwitter and Instagram.

NAMIC-Virginia’s inaugural executive leadership team and advisory council comprise a diverse team of leaders with 100+ years of collective professional experience: 

NAMIC-Virginia: Executive Leadership Team

President: Vonya Alleyne, VP, Human Resources, Cox Communications, Virginia Region

Vice President: Lakysha Laing, Director, Customer Care, Cox Communications, Virginia Region

Secretary: Shinese Collins, Sr. Manager, Marketing, Cox Communications, Virginia Region

Treasurer: Kenneth Rand, Business Manager, Cox Communications, Virginia Region

Project Manager: Lakiesha Jones, Project Manager II, Cox Communications, Virginia Region
NAMIC-Virginia: Advisory Council

Stephanie Dewald, VP, Sales Centers, Cox Communications, Virginia Region

Ramcess Jean-Louis, Director of Workforce Diversity and Inclusion, Comcast

JD Myers, SVP and Region Manager, Cox Communications, Virginia Region

Kimberly Voxland, Director of Public Relations and Office Operations, Virginia Cable Telecommunications Association
NAMIC-Detroit was incorporated on June 12, 2017. The chapter is dedicated to providing innovative professional and leadership development programs and initiatives, and establishing mentoring and professional networking opportunities to the Detroit area. NAMIC-Detroit will also educate, develop, empower and advocate for communication industry professionals and entrepreneurs. Additional chapter information is available on NAMIC’s website at namic.com/membership/detroit/.

NAMIC-Detroitߣs inaugural executive leadership team and advisory council include the following industry professionals:
NAMIC-Detroit: Executive Leadership Team

President: Mikel Slater, VP of Human Resources, Comcast

Vice President: Mark S. Lee, President & CEO, The LEE Group LLC

Secretary: Jackie Underwood, Sr. Director of Human Resources, Comcast Heartland Region

Treasurer: Abhijeet Kumar, Manager of Product Sales Support and Analysis, Comcast Heartland Region
NAMIC-Detroit: Advisory Council

Andrea Agnew, VP of Human Resources, Comcast Spotlight

Pamela Dover, Sr. Director of Business Development, Comcast

Michelle Gilbert, VP of Public Relations, Comcast Heartland Region

Maria Holmes, Director of Community Investment, Comcast Heartland Region
NAMIC’s 18 chapters are the heart and soul of the organization and constitute the most accessible opportunity for members to cultivate the relationships and knowledge to leverage career growth. NAMIC chapters are also learning labs for leadership competencies most sought after in the industry. To join, visit http://namic.com/membership/.

ABOUT NAMIC:

NAMIC (National Association for Multi-ethnicity in Communications) is the premier organization focusing on cultural diversity, equity and inclusion in the communications industry. More than 3,500 professionals belong to a network of 18 chapters nationwide. Through initiatives that target leadership development, advocacy and empowerment, NAMIC collaborates with industry partners to grow and nurture a workforce that reflects the cultural richness of the populations served. Please visit www.namic.com for more information about NAMIC and its many opportunities.