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7 Ways Businesses Can Improve Digital Marketing with Social Media

The digital world is full of tools that can boost your marketing results, such as social media. Here are ways to improve digital marketing with social media.

The internet is one of the most powerful marketing tools available to business owners. Social media, in particular, holds a notable amount of potential for brands looking to increase their marketing capabilities. 

Not sure where to start? Don’t worry, we’ve got you covered.

Let’s take a look at everything you need to know about how to improve digital marketing for your brand through social media.

1. It’s Cost-Effective

Since social media accounts are free to create and use, there’s no reason not to take advantage of their utility. Most other forms of digital marketing come at a cost, and they can quickly add up over time (especially if you’re subscribed to multiple different monthly services).

Since you’ll be in charge of your own social media account, you control how much money you spend— even if it’s nothing at all.

Depending on how well you know your audience and what type of product or service you offer, you may choose to run social media ads. Utilizing these correctly is still a highly cost-effective practice that you can use to grow your business. 

2. It Provides an Additional Avenue of Communication

In general, you’ll find that your audience is more likely to reach out to you if they have a higher number of ways to do so.

There’s nothing wrong with using phone or email as your primary method of communication with your audience. By allowing them to contact you directly on social media (even through direct messages), you can significantly increase your level of engagement with them.

Since social media is a far more personal platform than email, you can expect to receive messages that ask questions about your product or service, voice their opinion of your company itself, etc.

By acknowledging and responding to public comments, you’ll show the rest of your audience that you’re active on your platform and able to be easily interacted with. This will establish a more human element to your brand that will help people resonate with your company. 

3. It’s Active 24/7 

When you post something on social media, your audience has the opportunity to interact with it during all hours of the day and night. If you happen to have a business that functions internationally, this becomes even more important.

Additionally, people don’t always prioritize checking their email. However, the average person spends hours per week across every social media platform.

As your online following grows, you’ll reach a point where your audience is actively seeking out the posts that you make. So, posts they may have missed are able to be found on their own when they navigate to your page. 

Combining social media with a traditional form of marketing (such as using brand vehicles for your company) can exponentially increase your audience’s awareness of your company. 

4. Instant Access to Your Audience

As previously mentioned, it can take a bit to hear back from your audience if you were contacting them through email or other methods. Unfortunately, this can prove to be an issue if you happen to need a relatively quick response from them.

Social media gives you instant access to your audience as soon as you click ‘post,’ making it a great method to ask for feedback, make an announcement, etc. 

Since every minute counts when optimizing business productivity, social media should be high on your list of priorities when researching better ways to engage with your customers. 

5. Your Followers Will Share Your Content

One of the best attributes of social media when it comes to improving your company’s digital marketing practices is the chance that your audience will often share the content you post.

While there’s no guarantee that your shares will grow exponentially, even a handful of them can drastically increase the number of people that see your posts.

For instance, let’s assume you have 1,000 followers on Facebook for your brand. Since not everyone uses social media all the time, you average 200 to 300 views per post.

But, 10 people have decided to share your latest post, and five of those people have over 1,000 friends on Facebook. The total audience for your latest post has just grown exponentially by having someone else click a button.

In order to optimize your chance of having your content shared, it should be both accessible and engaging. Quick guides, reviews, etc. are great places to start. In the meantime, Hostinger is rated quite high if you’re ever in the mood to build your very own community.

6. You’ll Build a Community

Building a community won’t happen overnight, and it takes a notable amount of consistent effort on your part to do so. But, having a strong social following can exponentially increase the success of your brand.

One of the best ways to go about this is to consistently interact with your followers and show your appreciation for their engagement. Holding a giveaway that only your social media followers have access to, for example, is a great way for you to cultivate your brand’s community. 

7. Increased SEO Value

It’s important to note that social media won’t directly boost your company’s website SEO. But, it can have a significant indirect impact on this metric.

You’re able to leverage your social following to link to specific pages on your company site. As more and more traffic reaches those pages, your Google ranking will also begin to increase.

As long as you link to content that your followers are sure to be interested in, you’re unlikely to encounter any issues. 

Understanding How to Improve Digital Marketing With Social Media Can Seem Difficult

But it doesn’t have to be.

With the above information about using social media to improve digital marketing in mind, you’ll be well on your way to taking full advantage of this strategy.

Want to learn more business tips that can help you out in the future? Be sure to check out the rest of our blog.

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New Year Resolutions for Your Small Business 

It’s that time of year again. The start of a new quarter and a new fiscal year for most companies. There is no time like now to sit down and assess what went right in 2019 and how you can improve in 2020.

Here are some common New Year’s resolutions that business owners like you can make in the coming year.

Operations

As 2020 gets underway, you should also take a closer look at your operations. Efficiency is a cost saver. Something as simple as entering receipts may be better left to your accountant or a bookkeeper. Similarly, look at what you could delegate to workers with less responsibilities. For example, you might want to leave responding to social media for your receptionist while you focus on money-making activities.

Cut Costs

Likewise, look at other ways to reduce your costs. This could involve paying down debt, an overstaffing correction, choosing a different supplier, offering your customers a discount when they pick up their orders instead of choosing free delivery or transferring certain actions to other people. Pay attention to how long each task takes and how much you are paying your staff to complete those actions. You may find that it is actually cheaper to outsource certain activities.

Marketing

Thanks to technology, the way companies market their products and services is changing. Even if your business is largely local, having a strong social media presence will help you capture and keep the attention of your customers. You may even attract new business. Look at what worked about your social media strategy in 2019 and what didn’t, as well as popular trends, such as shopping via Instagram.

Customer Service

If providing top-notch customer service has not been at the forefront of your business strategy, 2020 is the year to change that. Modern consumers expect to receive support 24 hours a day. They expect access to someone who can help at all times. Chatbots can help you provide answers or escalate issues when the office is closed, but don’t leave those tools to your website alone. Social media chatbots are just as necessary.

Focus on Retention

According to the Harvard Business Review, it costs as much as 25 times as much to attract a new customer as it does to wow existing clients into coming back. In fact, simply improving your rate of customer retention by 5 percent could increase your profitability by up to 95 percent. Start by tracking your customer churn rate so you can see how well you are doing, but remember that figure has a lag time of six to eight months.

Security

New year, new security issues. Take the time to make sure that your company, its computer systems, its customer information and its data systems are protected. Best practices are a good start. Back up your data regularly and change passwords frequently. You might also want to use data encryption, install security software or install a firewall — but these are really just scratching the surface. Adding a digital IP business security solution with features like 4K Ultra HD Resolution, Color Night Vision, PTZ dome cameras and vandal-proof cameras will help you keep eyes on your company and your property so you can prevent theft.

Small Business Resolutions for 2020

Make 2020 your company’s most successful year yet. Take the time to look at your operations and identify ways to cut costs. You may be able to increase your margins by reducing your expenses. Take a look at your marketing efforts as well. Make sure that you reach your customers where they are. Customer service and retention are important, too. Finally, take time to prevent security issues with best practices, the right software and security camera solutions. Your business will thank you.

How to Start a Successful Online Dating Business 

It’s extremely difficult to find a reliable partner in our fast-moving world, and statistical data confirm this fact. According to the recent census, almost more 43 percent of adult American population are singles. The reasons behind these threatening figures vary, but most singles admit that they find themselves unable to fit relationships into their hectic life. It takes much time to meet someone, get to know him/her, court, and adapt your life so that you can meet the needs of a new partner. That’s when online dating comes in handy. Though presently a good many people still don’t consider online dating as serious and conducive to forming long-term relationships, more and more lonely hearts desperate for love take advantage of online dating services.

 According to Camsoda dependable review, an online dating industry’s revenue is forecast to reach almost 20 million dollars by the end of 2020, which is suggestive of users’ skyrocketing interest to online dating. Needless to say, the industry in question can be a perfect source of income to those who know how to make the most of it. If you’re determined to set up an online dating business, you need to be knowledgeable about the subtleties of this industry and ready to face up to difficulties and pitfalls that are just bound to arise as you move on. In our todays article, we’re going to tell you how to maximize your business potential and create a profitable online dating site that will set up millions of lonely people. 

Research the Market. Find Your Niche 

You must know that the very conception of online dating has been redefined since the advent of dating applications. Such apps as Tinder, Hinge, League, and Bumble are convenient, easily accessible, and versatile and currently making massive inroads into the online dating market. The developers promise that their apps will help your find a perfect match and build valuable relationship. No wonder, more people now tend to rely on freemium apps for finding their significant others. As for the more traditional monthly paid subscription dating sites, there’s a noticeable decrease in their popularity. That having been said, you don’t need to give up the idea of building your online dating business right away. If you’re a total stranger to web development and it’s beyond you to create your own unique dating app, there’s still a chance to succeed in setting up your online dating website.   

First of all, you need you need to know the market you’re about to enter. Therefore, it’s critical that you do extensive research into it. Get to know your rivals, familiarize yourself with the range of services they provide to find out what makes people choose exactly them. Once you identify your target audience and research your niche market, you’ll need to come up with some unique ideas and marketing strategies that will help you set your services apart from other competitors and attract users. Consider creating an online dating site for specific tastes or fetishes. Remember Uniform Singles that successfully brings together people who wear uniform at work (e.g. military or police officers, doctors, firefighters). You can also locate a gap in the market you’re aiming at and come up with something unique and non-trivial. Thus, you’ll be able to occupy the niche that has been hitherto vacant. 

Make Your Users Like You 

No matter what your site’s users prefer, they are always looking for one and the same. All singles dream of finding a person who would keep them company if not creating a lasting connection with someone. So, make sure to create a welcoming, user-friendly environment for your visitors. In other words, make them like your website. There are lots of those people who are still hesitant about using online dating services or have previous bad experiences. The onus is on you to show them that online dating can be easy, fun, and just as real as real life dating. Allow your visitors to express themselves. Let them share their thoughts, opinions, and desires. Don’t impose strict limits and don’t scare off new users with charging them too much for your services. Remember that currently only about 16 percent of people are willing to pay for online dating services. With that in mind, you’ll need to invent a strategy that will help you attract clients without and at the same time won’t rob them. You can offer free trial subscription for, say, the first month. It’s also a good idea to roll out discounts and limited time bonuses for both new users and loyal clients. Finally, you can opt for a freemium model. But if you grant all users a free membership, you’ll need to think about some other ways in which you can attract income. Most online dating business owners that don’t charge annual or monthly subscription fees, rely heavily on advertising revenue, which can be a good option for you, as well. You can also consider affiliate partnership as a source of additional income.  

Understand the Importance of Software 

It’s a rare website that can thrive with an amateur-looking interface, lack of technical support, and poor moderation. Therefore, you should be prepared for forking out on all those things to ensure proper operation of your website. Hire an experienced web builder who knows how to code, understands design and it able to implement such essential functions as instant messages, navigation, spam detection, image and on-page optimization, e-commerce, link building, etc. Thus, you’ll be able to earn your users’ trust and make them want to come back. 

Promote Your Business

Furthermore, don’t forget about marketing your online business. It’s a good idea to start a blog you’ll be updating with unique content relevant to services you’re providing. Thus, you’ll be able to advertise your website in an unobtrusive and subtle manner. If you want to give your product instant reach to billions of active users start promoting it on social media. Don’t just provide links to your product. Interest your potential visitors with an appealing intro text and ask your current users share their reviews and impressions about your services with others on social media. Thus, you’ll be able to interest and reach out to a wider audience and attract more people willing to find their love online.