Posts tagged with "Amazon"

Makeup Illustration for use by 360 Magazine

Beautyque NYC Releases Beauty Routine Survey Results

Beautyque NYC, a virtual shopping, beauty and wellness experience, unveiled its consumer survey results assessing “Beauty Consumer Trends: Has the Pandemic Changed Beauty Routines?” One of the largest results stemming from the survey is that nearly 75% of respondents indicated they have changed their beauty routines since the pandemic started.

Beautyque NYC Founder & Owner Sonia Khemiri explains why these trends have occurred: “For most of us, many aspects of our lives have changed since the start of the COVID-19 pandemic as of March 2020. As a result, we’ve had to adapt our routines, habits, and lifestyles to fit the ‘new normal.’” She continues “Interested in seeing how consumers’ beauty habits have changed nowadays, Beautyque NYC developed a survey for consumers. We wanted to know, are they wearing more or less makeup than before? Do they purchase skincare more or less often? What are they looking for in the brands they support?”

Before the Pandemic

Before the pandemic, respondents said they bought their beauty products in retailers such as, Sephora/Ulta and Drug Stores (71.3%), from Amazon (43.9%), or directly from the brand’s website (45.2%).  Among the various Beauty categories, skincare, body care, hair care, and makeup were all used daily. Nail care and fragrances were often used. Lastly, tools & devices were reported to be sometimes used. They often purchased skincare, haircare, body care, and makeup, and sometimes bought fragrance, tools & devices, and nail care products.

During the Pandemic

Nearly 40 percent of the respondents indicated that their beauty routines have definitely changed as a result of the pandemic, while 36.8% answered that their routine has only somewhat changed, and 17.3% answered that their beauty routine has not changed.

Their place of preference for making the purchase is Amazon, Sephora/Ulta, and directly on the brand’s website.  Skincare and body care products are used daily, hair care is used often, and nail care, fragrance, tools and devices are all used sometimes.  Most of the products are purchased sometimes; however, none of them are purchased daily.

On average, 59% of respondents claimed to use makeup less often since the pandemic, and 30% uses makeup the same amount as before the pandemic.  In relation to skincare, nearly 50% of survey respondents use the same amount of time as before and just over 40% use skincare more often now. Fragrance and nail care items are used less often than before. Hair care, body care, tools and devices are all used for the same amount of time as before the pandemic.

About Makeup

Makeup consumers tend to buy products for a variety of aesthetic reasons.  The most used makeup products used on a daily basis as reported by survey respondents include mascara, eyeshadow, lip gloss, foundation, and concealer. Beautyque found that the largest percentage of survey responders, 72%, answered they wear it since it gives them a confidence boost. The second largest percentage of repsonders, 65.3%, said makeup makes them feel more beautiful. Finally, 55% of responders reported that they wear makeup to hide imperfections.“The vast majority of consumers use makeup as a means of improving their overall self-esteem and perception,” Sonia adds.

About Skincare

The most used makeup products used on a daily basis were reported to be cleanser/face wash, moisturizer, eye cream and serum. “These products are the foundation to a consistent skincare routine,” Sonia says.

About Purchase Criteria

Beautyque’s survey also assessed important factors when deciding whether or not to purchase a beauty product. Respondents reported the criteria most important in making the decision to purchase included the product having clean ingredients,  good reviews, and a reasonable price point.

“In terms of the brands our survey respondents support and purchase from: the price has to be reasonable, the product has to be cruelty-free, consist of high-performance formulas, made from clean and natural ingredients, and offer an inclusive shade range,” Sonia says. “Social media platforms, friends and family, and influencers are the top resources the respondents use to gain information on beauty trends along with researching beauty products online before making a purchase.”

Factors that affect their level of trust in a brand are knowing the brand’s founders’ story, hearing influencers mention it, and a well-known brand, Sonia adds. “Trust is derived from the brand’s reputation as a direct reflection of the products.”

These are definitely times of change for the beauty industry. “It is pertinent to keep an open eye on consumers’ behaviors and preferences,” Sonia advises. “Beautyque NYC strives to help indie brands reach their maximum potential and to deliver the best products to consumers.”

Beautyque NYC is a retail marketing platform conceived by French born, US-based female entrepreneur and indie brand founder Sonia Khemiri. In addition to the first ever beauty 3D storefront, Beautyque NYC provides an in-depth and interactive marketing platform for its more than 25 brands and 10,000 consumers.

In addition to taking its own polls with its beauty enthusiasts, Beautyque NCY also spearheads Brand Evaluation Programs for its brand members to provide them direct product feedback from a focus group testing process.

Survey respondents include 231 consumers* ages 18 and older provided insight to how and if their beauty routine has changed during the pandemic.

Sonia Khemiri QxA

Here at 360 Magazine, we spoke with Beautyque NYC Founder & Owner Sonia Khemiri about how Beautyque’s survey was conducted, future beauty industry trend predictions, and her best product recommendations for day and night skin routines:

How did you conduct your consumer survey?

The survey was conducted virtually through a detailed online form that we distributed to our subscriber base of beauty enthusiasts and consumers. We asked them questions regarding beauty trends at various times to see what has changed over the course of the pandemic.

How large of a study did you conduct? How many people were surveyed overall?

The study consisted of 231 responses*.

*From a total of 231 responses, 98.3% of 229 were females. The breakdown of age groups goes as follows: 35 to 44 years old (26.1%), 45 to 54 years old (23%), and 24 to 34 years old (20.8%).  The annual income of the groups starts with 47.3% of respondents having an income of $50,000 or less, 34.1% with an income of $50,000 to $99,000, and 15.9% with an income of $100,000 to $249,000.  The respondents were primarily from New York, California, Florida, Texas, and Pennsylvania.

What do you predict is the largest factor in beauty routine changes during the pandemic?

Based on the survey conducted, the largest factor that changed during the pandemic was how [many] more consumers developed a greater sense of awareness toward beauty and wellness products. Areas that consumers expressed their concern were on clean ingredients, sustainability, ease of application, and effectiveness. Additionally, their preference on where they buy their beauty routine products has changed significantly from retailers to online shopping.

As the pandemic begins to less across the US, do you predict these changes to be long-term or temporary?

We believe that some habits will definitely stick around even after the pandemic, such as at-home routines and buying online. The pandemic forced individuals to color their own hair, do their own nails, and perform their own facials. This change is predicted to be long-term due to convenience and cost-effectiveness. Online shopping allows consumers to perform more research on their products and grant them a greater access to new products that fit their needs, especially with all the digital development explosion during the pandemic such as VR, AR and AI. Even though brick-and-mortar stores are reopening across the U.S, we believe the shopping experience and the beauty routines built during the pandemic will be mixed in a way or another with offline experience and shopping.

What brands would you recommend to someone looking to start a beauty routine with high quality, cruelty-free products?

All the brands we have all carry high-quality products, but we will further elaborate on the cruelty-free brands.

For a night routine: we would always recommend to double cleanse with an oil-based cleanser and a water-based cleanser to remove all unwanted residue. For oil cleansers, the Musaclean Organic Pure Melt Cleansing Oil Gel from Kadalys will get rid of all oil-soluble impurities in the first wash. The second cleanser I would recommend is the Detox Cleanser +3 from Liftlab­­–this medical grade cleanser will clean and prep your skin for maximum skincare absorption. Next, I would use a Limited 2020 Edition Lotion by Yon-Ka Paris to treat the skin after double cleansing. For serums, the Australian Botanicals Pro-Aging Treatment Concentrate Serum from Founder’s Formula will help restore the skin’s collagen production. To finish off any good routine, moisturizer is must-have! Starting off with a Youthful Eye Concentrate from Alban Muller Cosmetics to target the eye area and the DNA Intense Recovery Creme from Priori Adaptive Skincare. Another bonus to really take your skincare routine to the next level are facial oils. Skincare products are supposed to be applied from thin consistencies to thicker consistencies, so some oils may be applied before serums while others are applied after. Our favorite facial oils are either the Sabrah Prickly Pear Seed Oil by Sunia K, the Luminous Brightening Elixir from Si Skin, or the Nourishing Facial Oils by Founder’s Formula.

For a day routine: I recommend starting with some ice around the eyes to really depuff the area and give you an awakened appearance. To top off the eye areas, Priori’s Tightening Eye Serum will give you a youthful glow along with Fresh Chemistry’s Glowing Serum. For [an] everyday routine, sun protection is very important to help decrease the appearance of aging and fine lines. The Kakadu Plum Vitamin C serum  from Founder’s Formula will help protect your skin from UV rays throughout the day along with the Vitamin Sunscreen form Olecea Beaute for the ultimate SPF Protection. For those who want a little more coverage, the Tinted Moisturizer by Elevate CBD Cosmetics is light enough to benefit your skin but has enough coverage to smooth over any imperfections.

To learn more, visit Beautyque’s website.

Rolls-Royce illustration by Heather Skovlund for 360 Magazine

Making A Legend

ROLLS-ROYCE MARKS WORLD BOOK DAY WITH ‘MAKING A LEGEND’

  • Rolls-Royce celebrates UNESCO World Book Day on 23 April 2021 with Making A Legend
  • The new book explores the unique blend of hand-craftmanship, and world-class technology embodied in the present generation of Rolls-Royce motor cars
  • Authors Simon Van Booy and Harvey Briggs granted exclusive behind-the-scenes access with photographer Mariano Vilarós at Rolls-Royce’s Global Centre of Luxury Manufacturing Excellence at Goodwood
  • Foreword provided by Rolls-Royce Motor Cars Chief Executive, Torsten Müller-Ötvös
  • Hardcover, 296 pages, full-colour photographs throughout; now available from all good retailers

“When the authors approached us with their proposal for this book, we welcomed them with open arms. Simon and Harvey are both distinguished writers with great perceptiveness, integrity and enthusiasm. They joined us at the Home of Rolls-Royce in Goodwood, West Sussex, where we gave them our full support, granting access to whatever and whoever they wanted to see and talk about. Their words, combined with the images captured by Mariano Vilarós, make this a definitive history of the marque, right up to and including, the present day. Its publication represents a worthy addition to the literature of Rolls-Royce, a fine celebration of our unique products and people, and a perfect book with which to acknowledge World Book Day.”Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars

Rolls-Royce marks the UNESCO World Book and Copyright Day with Making A Legend – a new book exploring how today’s generation of Rolls-Royce motor cars is designed and handcrafted at Rolls-Royce’s Global Centre of Luxury Manufacturing Excellence in Goodwood, England.

An important and worthy addition to the extensive Rolls-Royce literary canon, Making A Legend takes in a broad sweep of the company’s history, featuring cars from the marque’s very earliest days in the 1900s, right up to new Ghost launched in 2020.

The book provides an intimate, highly contemporary account of life at the house of luxury, with the aim of connecting readers with the people who make the best car in the world. The narrative follows the process of transforming a customer’s idea into a finished product, through interviews with individuals from all departments including Bespoke designers, skilled craftspeople and assembly specialists.

Over almost 300 lavishly illustrated pages, every detail of how a Rolls-Royce motor car is designed, engineered and meticulously hand-built, is examined. Chapters include Design and Customization, Paint and Finish, Chassis Assembly, Woodwork, Leather and Testing; there is also an entire section devoted to the Spirit of Ecstasy, the figurine that has graced the bonnet of Rolls-Royce motor cars for over 100 years.

Emmy-winning automotive journalist Harvey Briggs, novelist Simon Van Booy and photographer Mariano Vilarós were granted unprecedented behind-the-scenes access to Rolls-Royce’s facilities and people over several months before the Covid-19 pandemic struck.

Briggs, who grew up in America’s Motor City, Detroit, and has reviewed every new Rolls-Royce model since Wraith in 2013, recalls being surprised at how much work is still performed by hand, even in the assembly process. He was also struck by the level of innovation in today’s Rolls-Royce motor cars, and the marque’s commitment to delivering impeccable quality.

Harvey Briggs commented, “The first time I visited Rolls-Royce in Goodwood, I was in awe of the exceptional creativity and skill of the people who design and build these remarkable cars. I knew I had to tell those stories.”

Simon Van Booy added, “The friendly perfectionism for craft, displayed by everyone we interviewed and Mariona photographed, was inspiring to the point where we knew the book had to be something rare and marvelous and functional – rather like a Rolls-Royce itself.”

Organized by UNESCO, World Book and Copyright Day celebrates the role of books and reading as a link between the past and the future, the bridge across generations and cultures. The date, 23rd April, is symbolic in world literature, marking the deaths of playwright and poet William Shakespeare, the creator of Don Quixote, Miguel de Cervantes, and the early Peruvian writer, Inca Garcilaso de la Vega.

Making A Legend is published in hardback by ACC Art Books, and is now available from all good retailers including Amazon.

earth illustration for use by 360 Magazine

Johnson Controls to Speak at Leaders Summit on Climate

President Biden invites Johnson Controls’ CEO to speak at Leaders Summit on Climate

  • George Oliver to address role of U.S. business community in supporting ambitious climate action and policy, and in creating jobs and economic growth
  • Biden calls for urgent dialogue on ways to strengthen collective efforts to address climate crisis
  • Summit to explore economic benefits of green recovery and long-term decarbonization

Johnson Controls (NYSE: JCI), the global leader for smart, healthy and sustainable buildings, announced that its chairman and CEO George Oliver has been invited by U.S. President Joe Biden to participate in the virtual Leaders Summit on Climate.

The summit will bring together leaders of the world’s major economies and other vital partners for an urgent and open dialogue on ways to strengthen collective efforts to address the climate crisis. President Biden has made tackling climate change a top national priority since taking office and is urging other world leaders to attend the summit to discuss how their governments will help drive the goal of limiting global temperature rise.

“I am honored to accept President Biden`s invitation to join him and other world leaders calling for urgent climate action. It is especially important to establish a roadmap to limiting the rise of global temperatures as we get closer to the COP26 climate conference scheduled for November in Glasgow,” said George Oliver, chairman and CEO, Johnson Controls. “Transitioning to a lower-carbon economy is an opportunity to build back better, as we recover from the Covid-19 pandemic. Providing clean, sustainable and energy efficient solutions creates jobs while building strong, resilient, global economies.”

According to the White House, a major theme of the summit will be the broad economic benefits of climate action, with a strong focus on job creation. This will explore both the economic benefits of green recovery and long-term decarbonization and the importance of ensuring that all communities and workers benefit from the transition to a clean energy economy.

Representing both Business Roundtable and Johnson Controls, Oliver will address these topics in a session on April 23 as well as the role buildings can play to slash both emissions and costs.

Business Roundtable is an association of chief executive officers of America’s leading companies. Oliver was named chair of the Business Roundtable Energy & Environment Committee in January this year. The Committee is dedicated to advancing policies that encourage innovation and support an environmentally and economically sustainable future.

The vast majority of Business Roundtable’s 223 member CEOs have made public commitments to reduce their companies’ greenhouse gas emissions/carbon footprints, are making serious progress and reporting on it publicly. Nearly half of those commitments are for net zero carbon emissions by 2050, if not sooner.

Business Roundtable members are playing a significant role in driving ambitious climate action and the policy needed to spur low-carbon economic growth. Last September, the organization endorsed the goals of the Paris Agreement and proposed aggressive policies to achieve those goals.

Johnson Controls own ambitious emissions reductions targets were recently approved by the Science Based Targets Initiative – an independent organization that assesses corporate sustainability claims. As part of its environmental sustainability commitments, Johnson Controls aims to cut operational emissions by 55 percent and reduce customers’ emissions by 16 percent before 2030. Johnson Controls believes its OpenBlue platform for optimizing building sustainability will be central to fulfilling these goals and ultimately creating an environment for healthy people, healthy places and a healthy planet.

The company also recently joined the Business Ambition for 1.5°C campaign and is a signatory to The Climate Pledge, an initiative of business leaders co-founded by Amazon and Global Optimism. Signatories to the pledge commit to reaching net zero carbon emissions by 2040 – ten years ahead of the Paris Climate Agreement goal.

As a leader in the buildings space for more than 135 years, Johnson Controls has been a pioneer in sustainability and is ranked in the top 12 percent of climate leadership companies globally by CDP. It is on the World’s Most Ethical Companies® Honoree List and is named one of Corporate Knights’ global 100 most Sustainable Companies.

To read more about Johnson Controls’ commitment to sustainability, please visit their website.

About Johnson Controls:

At Johnson Controls (NYSE:JCI) we transform the environments where people live, work, learn and play. As the global leader in smart, healthy and sustainable buildings, our mission is to reimagine the performance of buildings to serve people, places and the planet.

With a history of more than 135 years of innovation, Johnson Controls delivers the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing and beyond through its comprehensive digital offering OpenBlue. With a global team of 100,000 experts in more than 150 countries, Johnson Controls offers the world`s largest portfolio of building technology, software as well as service solutions with some of the most trusted names in the industry. For more information, visit our website or follow us on Twitter.

LGBTQ illustration by Heather Skovlund for 360 Magazine

Ten Anti-LGBTQ Bills Sit on Governors’ Desks

Ten Anti-LGBTQ Bills Sit on Governors’ Desks, Poised to Undermine Rights Across the Country

As a fast and furious effort led by national groups aiming to stymie LGBTQ progress made on the national level and in many states continues to intensify, ten anti-LGBTQ bills currently sit on the desks of governors across the country waiting to be signed into law. These bills are only the latest examples of a concerted effort in state legislatures to undermine LGBTQ rights that has already resulted in the passage of several anti-LGBTQ pieces of legislation in recent months.

“State legislators across the country were elected to represent all of us, not just some of us and yet they continue to send hateful and discriminatory anti-LGBTQ bills to the desks of governors to sign into law, threatening the well-being, health, and fundamental rights of thousands of LGBTQ Americans in states from coast to coast,” said Human Rights Campaign President Alphonso David. “From anti-transgender sports bans to erasing LGBTQ people from school curriculum, these bills are driven by fear and would have a significant negative impact on the lives of so many LGBTQ people. The governors of these states are responsible for protecting their citizens, and they must refuse to sign these baseless and unconscionable cruel bills into law.  Otherwise, they should and will be held accountable for the consequences.”

These bills include blatant attacks on transgender youth, including prohibiting transgender kids from participating in school sports consistent with their gender identity, allow student organizations to discriminate against LGBTQ students under the guise of free speech, erase LGBTQ people from history books, and add substantial hurdles for transgender people who want to change the gender on their birth certificate by first requiring gender-affirming surgery.

Below is a roundup of the ten anti-LGBTQ bills currently sitting on the desks of governors:

  • ALABAMA
    • House Bill 391 – ANTI-TRANS SPORTS BILL
      • The Alabama Senate and House passed House Bill 391, an anti-transgender bill that would ban transgender youth from participating in school sports consistent with their gender identity. The bill now heads to Governor Kay Ivey’s desk for signature or veto.
  • ARIZONA
    • Senate Bill 1456 – SEX ED PARENTAL NOTIFICATION BILL
      • The Arizona State House passed Senate Bill 1456 – discriminatory legislation that affects not only sexual education material, but all learning materials in the classroom and makes it harder for LGBTQ kids to see themselves in school curriculum.
      • The bill, which would make Arizona’s sex education laws some of the strictest in the nation when it comes to teaching about LGBTQ issues, now heads to Governor Doug Ducey’s desk for consideration.
  • ARKANSAS
    • Senate Bill 389 – SEX ED PARENTAL NOTIFICATON BILL
      • The Arkansas Senate passed Senate Bill 389, a bill which would require a school district to notify parents before “providing a sexual orientation curriculum or gender identity curriculum” in any kind of instruction, including but not limited to education on sexuality.
      • In addition to making it harder for students kids to access sex education, it could also preclude discussion about sexuality more broadly, including in literature and history classes, for example. A district could be forced to notify parents, provide curriculum materials, and allow parents to opt students out of learning about important modern and historical events, from the A.I.D.S. epidemic to the Stonewall riots to even Supreme Court jurisprudence. This bill disproportionately disadvantages LGBTQ youth who may not have supportive families and put children at greater risk of health consequences.
  • KANSAS
    • Kansas Senate Bill 55 – ANTI-TRANS SPORTS BILL
      • The Kansas Senate passed Senate Bill 55, an anti-transgender bill that would ban transgender girls from participating in school sports consistent with their gender identity.
  • MONTANA
    • Senate Bill 280    – BIRTH CERTIFICATE BILL
      • The Montana Senate passed SB 280, a bill that adds substantial hurdles for transgender people who want to change the gender on their birth certificate by first requiring gender-affirming surgery.
    • Senate Bill 215 – RELIGIOUS REFUSAL BILL
      • The Montana House passed SB 215, an expansive religious refusal bill that could grant a license to discriminate against Montanans and visitors, including LGBTQ people, people of faith, and women, across a wide range of goods and services in the state.
  • NORTH DAKOTA
    • House Bill 1503 – ANTI-ALL COMERS BILL
      • Many public colleges and universities have long had “all-comers” policies that require student organizations receiving financial and other support from the institution not to discriminate against students based on race, sex, religion, sexual orientation or gender identity.
      • These policies allow all members of the student body to participate in student organizations and prevent such organizations from discriminating against students with state funding. The Supreme Court upheld these all-comers policies as constitutional in the Christian Legal Society v. Martinez decision in 2010.
      • North Dakota HB 1503, in part, undermines inclusive “all-comers” policies at North Dakota public colleges and universities, by allowing student organizations to discriminate against LGBTQ students under the guise of free speech.
    • House Bill 1298 – ANTI-TRANS SPORTS BILL
      • The North Dakota Senate passed House Bill 1298, an anti-transgender bill that would ban transgender girls from participating in school sports consistent with their gender identity.
  • TENNESSEE
    • Senate Bill 1229 – SEX ED PARENTAL NOTIFICATION
      • The Tennessee Senate passed Senate Bill 1229, a bill which would require a school district to notify parents before “providing a sexual orientation curriculum or gender identity curriculum” in any kind of instruction, including but not limited to education on sexuality.
      • In addition to making it harder for students kids to access sex education, it could also preclude discussion about sexuality more broadly, including in literature and history classes, for example. A district could be forced to notify parents, provide curriculum materials, and allow parents to opt students out of learning about important modern and historical events, from the A.I.D.S. epidemic to the Stonewall riots to even Supreme Court jurisprudence.
      • SB 389 also disproportionately disadvantages LGBTQ youth who may not have supportive families and puts children at greater risk of health consequences.
  • WEST VIRGINIA
    • House Bill 3293 – ANTI-TRANS SPORTS BILL
      • The West Virginia Senate passed House Bill 3293, an anti-transgender bill that would ban transgender girls from participating in school sports consistent with their gender identity.

Wide range of businesses and advocacy groups oppose anti-trans legislation

  • More than 65 major U.S. corporations have stood up and spoken out to oppose anti-transgender legislation being proposed in states across the country. New companies like Facebook, Pfizer, Altria, Peloton, and Dell join companies like Amazon, American Airlines, Apple, AT&T, AirBnB, Google, Hilton, IBM, IKEA, Microsoft, Nike, Paypal, Uber, and Verizon in objecting to these bills.
  • The nation’s leading child health and welfare groups representing more than 7 million youth-serving professionals and more than 1000 child welfare organizations released an open letter calling for lawmakers in states across the country to oppose dozens of bills that target LGBTQ people, and transgender children in particular.

The NCAA opposes efforts to limit participation of transgender students

The NCAA Board of Governors released a public letter making clear that it “firmly and unequivocally supports the opportunity for transgender student-athletes to compete in college sports.” Moreover, “When determining where championships are held, NCAA policy directs that only locations where hosts can commit to providing an environment that is safe, healthy and free of discrimination should be selected.” This puts the 30 states with discriminatory anti-transgender legislation under consideration on notice that their actions will have repercussions for their states.

A fight driven by national anti-LGBTQ groups, not local legislators or public concern

These bills come from the same forces that drove previous anti-equality fights by pushing copycat bills across state houses — dangerous anti-LGBTQ organizations like the Heritage Foundation, Alliance Defending Freedom (designated by Southern Poverty Law Center as a hate group), and Eagle Forum among others.

  • For example, Montana’s HB 112, the first anti-transgender sports bill to be passed through a legislative chamber in any state, was worked on by the Alliance Defending Freedom.

Trans equality is popular: Anti-transgender legislation is a low priority, even among Trump voters

A new PBS/NPR/Marist poll states that 67% of Americans, including 66% of Republicans, oppose the anti-transgender sports ban legislation proliferating across 30 states.

In a 10-swing-state poll conducted by the Human Rights Campaign & Hart Research Group last fall:

  • At least 60% of Trump voters across each of the 10 swing states say transgender people should be able to live freely and openly.
  • At least 87% of respondents across each of the 10 swing states say transgender people should have equal access to medical care, with many states breaking 90% support
  • When respondents were asked about how they prioritized the importance of banning transgender people from participating in sports as compared to other policy issues, the issue came in dead last, with between 1% and 3% prioritizing the issue.

Another more recent poll conducted by the Human Rights Campaign & Hart Research Group revealed that, with respect to transgender youth participation in sports, the public’s strong inclination is on the side of fairness and equality for transgender student athletes. 73% of voters agree that “sports are important in young people’s lives. Young transgender people should be allowed opportunities to participate in a way that is safe and comfortable for them.”

States that pass anti-transgender legislation suffer economic, legal, reputational harm

Analyses conducted in the aftermath of previous divisive anti-transgender bills across the country, like the bathroom bills introduced in Texas and North Carolina and an anti-transgender sports ban in Idaho, show that there would be or has been devastating fallout.

  • The Idaho anti-transgender sports bill that passed was swiftly suspended by a federal district court. The National Collegiate Athletic Association (NCAA) came out against the Idaho bill and others like it and subsequently moved planned tournament games out of Idaho.
  • The Associated Press projected that the North Carolina bathroom bill could have cost the state $3.76 billion over 10 years.
  • During a fight over an anti-transgender bathroom bill in 2017, the Texas Association of Business estimated $8.5 billion in economic losses, risking 185,000 jobs in the process due to National Collegiate Athletic Association (NCAA) and professional sporting event cancellations, a ban on taxpayer funded travel to those states, cancellation of movie productions, and businesses moving projects out of state.

The Human Rights Campaign is America’s largest civil rights organizations working to achieve equality for lesbian, gay, bisexual, transgender and queer people. HRC envisions a world where LGBTQ people are embraced as full members of society at home, at work and in every community.

Inhuman illustration by Heather Skovlund (Cover art for Inhuman provided by Smith Publicity) for 360 Magazine

Eric Leland × Inhuman

A Gripping Military Horror with Shocking Supernatural Twists

Q&A WITH ERIC LELAND:

AUTHOR OF Inhuman MILITARY THRILLER DEBUT

Question: What inspired you to write Inhuman?

Eric Leland: During a class for my MA I wrote a 25-page short story titled Recon Team: Mercury. That story was shortened to five pages and is now the prologue to Inhuman. For a NaNoWriMo idea I thought it would be interesting to see what happened when the rescuers came looking for the team that disappeared in my original short story. Inhuman is the result.

Q: What sets Inhuman apart from other military and horror books?

EL: The bravado one comes to expect when reading military fiction is quickly ripped away to expose and pick at the delicate flesh of fear and self-doubt we are ashamed to admit exists.

Q: What do you hope readers will take away from the book?

EL: It was never my intent for Inhuman to be didactic. Primarily I hope readers are entertained. I hope readers will remember the experience of Inhuman rather than any particular lesson.

Q: Inhuman features a diverse cast of characters. How did your military friendships, and experiences with “Don’t Ask, Don’t Tell,” inform this inclusivity?

EL: A diverse cast adds verisimilitude to military fiction simply because any U.S. military unit features a diverse roster. In my first combat experience I found myself fighting shoulder to shoulder with Mexican Americans, an African American, and a gay woman. Unfortunately, DADT was still a thing for most of my military career and I would only find out after DADT was repealed that some of my greatest friends were gay. I think truth in fiction is important, and if I did not write a diverse cast I would by lying. Readers can spot a lie from a mile out.

Q: How did you develop your characters? And which of them do you have the strongest connection to?

EL: The character Jaran is heavily based on my wife’s experiences who was born in Vietnam. At an early age, she and her family fled to a refugee camp after the war. The chaos of displacement during war time seemed terrifying. I can’t really say which character I have the strongest connection to—John’s sense of duty; Chris’s refusal to take anything seriously; and Brandon’s severe depression and self-doubt—they’re all variations of me.

Eric Leland grew up in Massena, NY and entered Army basic training upon high school graduation. He was an MP in the Army for six years and reclassified to a Special Agent with the Army Criminal Investigation Division. Eric deployed to Honduras in 2002, and Iraq in 2003 and 2009 where he was awarded an Army Commendation Medal with “V” device for valor. He completed his MA in Creative Writing from Southern New Hampshire University and has happily traded in his gun for a pen. Eric lives in Seattle with his wife. Connect with Eric Leland on Facebook, Instagram, and Goodreads.

Inhuman is available on Amazon in both print and digital.

Audiobook forthcoming in Summer 2021.

Gwen Stefani and Saweetie illustration by Heather Skovlund (Photo Credit Meeno Peluce) for 360 Magazine

Gwen Stefani × Saweetie

GWEN STEFANI AND SAWEETIE TEAM UP ON EMPOWERING “SLOW CLAP”

Watch the video for “Slow Clap” HERE 

Global superstar Gwen Stefani adds yet another iconic pop collaboration to her catalog with the release of Slow Clap” featuring the multi-platinum rap star Saweetie. The empowering track, Stefani’s first single of 2021, is inspired by a mash up of sounds with Saweetie’s unabashed verses. “Slow Clap” featuring Saweetie is available now at all digital retailers via Interscope Records.

The “Slow Clap” video was directed by Sophie Muller, a long-time Stefani collaborator who also helmed the memorable clips for No Doubt’s “Don’t Speak” and Gwen’s solo track “Wind It Up.” Watch the energetic video HERE.

With lyrics about embracing resilience and staying confident despite feeling like an underdog, “Slow Clap” is classic Gwen: “Been the champion, rang the bell / Rocked the bottom, been through hell,” she sings. “Climbed the mountain, now I’m well / I just feel like coming back for the belt.”  Saweetie, whose forthcoming debut album featuring recent drops with Doja Cat (“Best Friend”) and Demi Lovato (“My Girlfriends Are My Boyfriend”), reinforces this confidence with bold and unapologetic lines: “My favorite position is CEO check the stats / Me and Gwen Stefani snatchin’ wigs on the track.”

“Slow Clap” builds on the momentum of “Let Me Reintroduce Myself,”which reached No. 1 on the iTunes chart upon its release. In 2020, Stefani also had two No. 1 hits on Billboard‘s Hot Country Songs chart with fiancé Blake Shelton, “Nobody but You” and “Happy Anywhere,” and reissued her holiday album, You Make It Feel Like Christmas, with two new songs, including “Here This Christmas” co-written with Ryan Tedder.

A three-time GRAMMY Award winner, Stefani has achieved global success as a performer, songwriter, and frontwoman of No Doubt, and a multi-platinum solo artist, among other accomplishments. To date, she’s sold more than 50 million units worldwide. Her 2015 solo album, This Is What the Truth Feels Like, debuted at No. 1 on the Billboard 200. She also spent five seasons as a coach on the Emmy-winning NBC series The Voice where she led contestant Carter Rubin to be crowned the season 19 winner. The classic warmth of “Slow Clap” sets the tone for what fans can expect from Stefani as she plans to release more music this year.  

Gwen Stefani – “Slow Clap feat. Saweetie”
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Photo credit: Meeno Peluce

Room Makeover illustration by Heather Skovlund for 360 Magazine

Spruce Up Your Space

By: Carly Cohen × Vaughn Lowery

It’s time to spruce up your space. Giving your home a makeover is all about being resourceful and strategic. Let’s take a look at a handful of makeover tips to get you pointed in the right direction. We’ve listed the top efficient tips to give your space the ultimate makeover!

Get Organized

Being organized is key to having a well-put-together space. Waking up every morning and before going to bed every night, look around and pick up anything or everything that isn’t where it is supposed to be and put it in its designated spot. Purchasing storage organizers and matching bins are an easy and effective way to keep the space clean. There are so many shops with affordable and aesthetically pleasing organizers such as Marshalls, HomeGoods, Target, Amazon, and any home stores that they can think of. Designate a time out of the day to a particular spot in the space and focus on that space until it looks brand new. Once it reaches that clean and organized look, all that needs to be done is make it a habit to keep it that way.

It’s Time to Say Goodbye

Some clothes haven’t been worn in 3 years, or a kitchen filled with appliances that will never be needed or will never be used can be hard to get rid of sometimes. But please do get rid of it. Make a rule to his or herself while decluttering: “if I haven’t touched it in a few years, I need to get rid of it.” Getting rid of unnecessary products or appliances can help space feel ten times better. Getting rid of things can be challenging for some people, but once it is accomplished, they won’t look back. It will be refreshing to look around the space and only see things that are constantly needed and used and not having to worry about excess items.

Figure Out Your Style

There is no need to rush the process when changing the home or moving into a new space. It’s exciting, so sometimes people buy the first items they see without thinking about it for a little bit. It’s key to figure out his or her style because when they are surrounded by things that make them calm, happy, excited, the energy will radiate off of the environment they are in. If they love color and bright settings, but the place is dark and grey, they will feel that energy without realizing it. If they feel calmer in a spa-like environment with whites and plants, but the home is dark wood and blacks, the same thing happens, it will radiate the energy they are surrounded by. This is why it is so essential figuring out what spaces that give that calm and happy feeling. There are budget-friendly and not-so-budget-friendly ways to provide him or her what they are looking for. Either way, it is possible and crucial if this is the place where they go to bed at night and wake up in the morning.

Accessories

Accessorizing is the best part of updating a space. Accessorizing can be so fun and customizable. A popular way of accessorizing is candles and plants. There are so many candles out there that are incredible decorations and smell amazing, and who wouldn’t want their house to smell amazing? Places to look at for unique and lasting candles could be Anthropology, Nest, Le Labo Santal, and Chester Candle Company. Having plants (real or fake) bring in calming nature and awakens space. If they are into the music, they can create a section for the records and wall art of favorite artists. If they are into statement pieces of art, they can purchase beautiful pieces from the Pastel Paradise line through Desenio. If they are into fashion, they can purchase a clothing rack and place favorite pieces on display. If they love to host, make a bar cart and decorate it with sleek bottles and vintage glass wear. There are so many unique ways to accessorize to his or her liking.

Make it luxury without breaking the bank

Celebrities always have the most unique, modern, and fascinating homes, but it can be costly to get them how they are. There are so many other ways to make the space look luxurious without spending too much. Going neutral and accessorizing with exciting and unique things is key. Making the walls, light fixtures, and furniture neutral and simple can allow them to have so much fun in other ways. They can add texture and patterns to spice it up.

Make those ceilings tall

A lot of homes and apartments have shorter ceilings which can make space feel smaller. When it comes to windows, a trick to know hang the drapes close to the wall rather than directly above the window. Doing this creates an illusion that the window is taller than it is.

Bring in sunlight

Whenever I get the chance, I open up my shades every morning and open a window to let the sunshine in and listen to the outdoor sounds. This makes my space feel so calming and always makes me feel better to breathe in some fresh air every day without going outside. Even on a rainy day, listening to the rain as background noise while sitting at home is always fantastic. This is a great and extremely easy trick that everyone can manage.

Make the space perfect with:

Chris Crowley's The Practical Navigator book press image for use by 360 Magazine

Chris Crowley’s “The Practical Navigator”

Chris Crowley is the author (with the late Henry S. Lodge, MD) of “Younger Next Year, the New York Times bestseller, with over two million copies sold in twenty-three languages. A former Wall Street trial lawyer, Crowley’s debut work of fiction is “The Practical Navigator” now available everywhere books are sold.

Read below for an excerpt adapted from “The Practical Navigator,” a literary legal crime thriller.

July 1988, Broken Harbor  

Harry’s death was utterly like him: orderly, decisive, and oddly considerate. He sailed to Maine without telling a soul—left a note saying he was going on a business trip but of course he wasn’t. He picked up his boat in Marion and sailed overnight to Broken Island, seven miles off the coast of Maine, near the Canadian border. It’s a big boat, over fifty feet, but it has all kinds of gadgets so it wasn’t hard for someone like Harry to do it alone. Actually, he wasn’t entirely alone. He had stopped at the New York apartment and picked up Gus, the big black Newfoundland, to keep him company on this . . . this journey, I guess. He got there late in the afternoon, furled the sails, and set the anchor with his usual care. Then he fed the dog and had something himself, down below. Put the dishes in the sink and opened a bottle of wine, which he took up into the cockpit. A very good bottle of wine, but he only had the one glass. It was a sacrament, I imagine; he didn’t really drink.

 No one was there so I can’t tell, but it looks as if Harry sat there for quite a while, with Gus at his side. I see them with great clarity: there is Gus, with his huge head on Harry’s lap and Harry calmly looking around, his hands working the thick black fur around Gus’s neck and ears. Or I see them both, sitting up now, looking at the beach and that remarkable shoreline, the sun going down over the Cut. It is the loveliest place. Then he shuts Gus down below. One imagines the intimate business of getting Gus down the steps. Harry stands at the bottom of the companionway, and gets his arms around him (a face full of fur, legs every which way; Gus’s great face is interested but relaxed: they’ve done this a hundred times). Then he picks him up, all hundred pounds of him, and gently sets him down on the cabin sole. Sets out some water. Harry put him below because he didn’t want him to see. Or more likely, he was afraid the dog would jump in and try to save him, as Newfies are bred to do. 

 Then, after he had lowered the guardrail on the starboard side, he got the Camden marine operator to call the sheriff, Bud Wilkerson, over in Hanson, and told him what he was about to do. Hung up before Bud could say anything, but wanted him to know so he’d come out and get the dog. Then he put on his commodore’s cap—an old-fashioned hat with a small, shiny visor and a narrow crown, the kind worn in the Navy in World War I. Do you remember the photos of Admiral Sims? Like that. That was one of a number of affectations at the Great Arcadia Yacht Club of New York, Boston, and Mount Desert, of which Harry had recently been commodore. That and the pips, the four raised brass-and-enamel symbols of his rank on each epaulet. Then Harry sat down on the gunwale with his back to the water. And blew his brains out. Here’s an interesting thing. Just before he did it, he tied a float to his leg. When he shot himself, his body went over the side, as he intended. Not a drop of blood in the boat. But it floated. So my friend Bud wouldn’t have to dive for it when he got there. Imagine thinking of that, in the closing moments of your life. Well, Harry—my brother, Harry—had a weakness for order. More than a weakness, a passion. 

He was a subtle man, entirely capable of making his way in a dark and uncertain world. But his great passion was for order. That was the real business of his life: not making an astonishing fortune as a very young man or becoming a cabinet officer, but preserving order. Against the sweet, dark pull of the Labyrinth, as it spins away, under the city, under our lives.

“The Practical Navigator” is available for purchase on Amazon, Barnes and Noble, Indie Bound, and as an ebook.

bottle illustration by Ho Szemui for use by 360 Magazine

Perfect Hydration × the American Red Cross

Perfect Hydration Alkaline Water Becomes an Official Supporter of the American Red Cross

Alkaline water brand supports disaster relief and blood services efforts with $250k donation 

Perfect Hydration (pH)­–the ultra-purified alkaline water with electrolytes–is now an official supporter of the American Red Cross. Perfect Hydration will contribute $250,000 in monetary and product donations to help the nationally renowned humanitarian organization in their disaster relief efforts and blood services programs.

“It’s an understatement to say that the past year has been tough. We have been seeking an impactful way to give back to our communities when they need it most. Perfect Hydration recognizes the Red Cross has a critical role in leading efforts to provide lifesaving services during this devastating pandemic and beyond. This was the catalyst for our organization’s decision to support this most credible philanthropy,” said Louisa Lawless, Chief Strategy Officer at Stratus Group’s Perfect Hydration. “We are honored to donate product, money and our time to the Red Cross, and we also thank the first responders, medical personnel and volunteers who make immediate, lifesaving relief possible.”

For more than 125 year, the mission of the Red Cross has been to prevent and alleviate human suffering in the face of emergencies. Unfortunately, emergencies big and small don’t stop during a pandemic, and neither does the essential work of the Red Cross. According to the organization’s website, the Red Cross continues to respond to disasters and emergencies every 8 seconds, and supplies about 40% of all blood and blood components within the U.S. During times of uncertainty, the Red Cross stepped up their vital duties, and are now in need of support, donors and volunteers more than ever.

“The Red Cross is proud to count Perfect Hydration as a partner in making sure we can continue to deliver our lifesaving mission nationwide due to this public health emergency,” said Don Herring, chief development officer at the American Red Cross. “Your gift helps ensure that the Red Cross can help patients in need of blood and ensure that, due to the coronavirus outbreak, we are able to provide critical relief services to people affected by disasters big and small.”

As an Official Supporter of the Red Cross, Perfect Hydration’s donation of cash will help build community resiliency and bring relief to people across the U.S. who are recovering from disasters like wildfires, extreme weather events. At a time when the need for blood and plasma donations are at an all-time high due to COVID-19, bottles and new cans of Perfect Hydration Alkaline Water will be provided to hydrate Red Cross’ blood service donors and volunteers.

Through the power of their influencer and partner networks, Perfect Hydration will garner additional awareness of their tireless work during unprecedented times.

“If 2020 has taught us one thing, it’s that life can be unpredictable,” said Julian Edelman, Patriots Wide Receiver and Perfect Hydration Partner. “We all want to feel like someone has our back, and the Red Cross provides that feeling for so many people in need. I am proud to be a part of the Perfect Hydration team and fully support the contributions to the Red Cross.”

“I was so excited to hear that Perfect Hydration will be working alongside such an important and influential charity,” said Livlo Golding, fitness and wellness expert and Perfect Hydration Ambassador. “I’m all about wellness, and sometimes staying well requires help from our community and organizations like the Red Cross. I’m looking forward to seeing how pH will support the Red Cross’s disaster relief and blood services efforts this year.”

Perfect Hydration enhanced alkaline water can be found in recyclable bottles, recycled plastic bottles and new aluminum cans at convenience, mass, drug and grocery stores nationwide and online via Amazon and Instacart. For more information, visit their website or follow the brand on Instagram or Facebook.

About Perfect Hydration Alkaline Water

We all know that water is foundational to our well-being – our health and our life depend on it. The team at Perfect Hydration is committed to producing the finest water possible. Our 9.5+ pH alkaline water is purified to its cleanest form through 9-stages of filtration, enhanced through a proprietary alkalizing process, and balanced with electrolyte minerals. pH Alkaline Water is currently offered in grocery, convenience, club and online channels across the US and is an Official Supporter of the American Red Cross. Perfect Hydration is part of the Stratus Group, a diversified, LA-based company that excels in identifying and producing innovative, on-trend, great tasting, better-for-you, natural beverages.

VIDAS book illustration by Heather Skovlund for 360 Magazine

VIDAS: Deep in Mexico and Spain

ADVENTURE AWAITS IN THIS NEW COMING-OF-AGE TRAVEL MEMOIR 

“VIDAS: Deep in Mexico and Spain”

A Tribute to The Glorious Diversity of Our Worlds

Shortly after the American ministers of hate started demonizing the people of Mexico, New York Times Best-Selling Author Edward Stanton began writing about his own wide experience living in that country, confounding the bigots and their bogeys, showing the real women, men, and children he knew there. When the coronavirus struck Spain last year, he decided to include that country as a homage to it and its people, whom he also knew and loved. 

This is how VIDAS: Deep in Mexico and Spain was born.

A wayward descendant of Mexico’s national hero, a femme fatale who recites poems in cantinas, a Tunisian prostitute in Barcelona, a Spanish psychiatrist who fights brave bulls, the wise owner of the world’s oldest restaurant. They are just a handful of the characters portrayed in VIDAS: Deep in Mexico and Spain, the first memoir to capture Mexico and Spain from the perspective of an American and the knowledge of an insider.

VIDAS explores subjects as diverse as the art of blasphemy, the cult of the Virgin Mary, superstition and witchcraft, the bordellos of Mexico, Spain’s paradise of drink and food, the bullfight, and the running of bulls in Pamplona, the pilgrimage to Santiago de Compostela. Every chapter of this vibrant travel memoir depicts a different person or place, which combined create a cross-section of the most populous Spanish-speaking countries in the New and Old World. VIDAS is a passage from childhood to adolescence and maturity, a tribute to nature and the open road, an exaltation of love, food, and wine, a journey from the tender, mortal flesh to the luminous world of the spirit.

-RELEASE DATE: March 1st, 2021
-PUBLISHING COMPANY: Waterside Publications
-ISBN-13: 978-1-949003-47-5 (print)
-ISBN-13: 978-1-949003-48-2 (eBook)
-GENRE: Nonfiction, travel, memoir, culture, diversity
-PRICE: $17.95 (print) $9.95 (eBook)
-PURCHASING INFO: VIDAS is available for purchase on Amazon here.

Why You Need This Book

Filled with photographs, this engaging and unique memoir provides a sensory travel experience many of us are craving today. VIDAS: Deep in Mexico and Spain offers the opportunity to learn about faraway lands and striking events while never leaving home. This timely “armchair travel” memoir is for anyone searching for an escape during our troubled time.

“Lyrical…Iconic…Elegant…” –KIRKUS REVIEWS

“A love letter to the Mexican and Spanish peoples, a pure affirmation of life in countries with radical cultures of death.” –ANA MERINO, WINNER 2020 PREMIO NADAL

About the Author, Edward Stanton:

Born in Colorado and raised in California, Edward Stanton has lived in Mexico, Argentina, Uruguay, and Spain. He’s the author of twelve books, some of them translated and published in Spanish, Arabic, and Chinese. Road of Stars to Santiago, the story of his 500-mile walk on the ancient pilgrimage route to Compostela, was called one of the best books on the subject by the New York Times; Stanton’s environmental novel Wide as the Wind, the first to treat the tragic history of Easter Island, won the Next Generation Indie Book Award for Young Adult Fiction and three other international prizes.