Posts tagged with "sponsorship"

Canadian Goose with basketball illustration by Heather Skovlund for 360 Magazine

PETA Attacks NBA Over Sponsorship

PETA Attacks NBA Over Canada Goose Sponsorship

Natural Fibers Alliance Blows Foul on Extremism

This week members of the People for the Ethical Treatment of Animals (PETA) demanded the NBA scuttle its new multiyear partnership with Canada Goose. On Monday, the Canadian company announced a multi-year partnership with the NBA to develop specialized attire for NBA All-Star Games.

PETA has had a long-running campaign against Canada Goose because the company uses feathers and fur in some of its outerwear. PETA has vigorously attempted to ban the use of all leather, wool, fur, cashmere, down, and silk at the federal, state, and local levels because they are derived from animals–including the leather used to make basketballs.

Mike Brown, head of sustainability and communications with the Natural Fibers Alliance, issued the following response to PETA: PETA has gotten so extreme that it would ban basketballs simply because they’re made with leather. This is a lay-up for the league: Tell PETA to hit the showers.”

Not only does PETA’s advocacy against natural materials harm the environment but threatens consumers’ freedom of choice. Synthetic clothing is one of the top global polluters of waterways. Researchers estimate that synthetic fabrics alone are responsible for up to 35 percent of microplastic pollution in our oceans; synthetic clothing “sheds” microparticles when cleaned. Natural fibers, in contrast, are a sustainable and renewable resource.

The Natural Fibers Alliance is a newly formed environmental justice coalition representing wool, leather, fur, and other naturally produced materials. For additional comments or questions, contact Mike Brown.

Cem Bölükbaşı Headshot

Cem Bölükbaşı To Race at Formula 3

Racing driver Cem Bölükbaşı, who started competing on real tracks after winning championships on virtual tracks, will participate in Formula 3 Asia championship for a full season for the first time in his career, supported by the Turkey Tourism Promotion and Development Agency (TGA).

Cem Bölükbaşı continues his success on real tracks, where he has been a professional racing driver for the past two seasons after winning several world championships in e-sports. Bölükbaşı will participate in Formula Racing Series for a full season and race in the 2021 Formula 3 Asia Championship. He will be the driver of the BlackArts Racing Team at the F3 Series which will include a total of 15 races. Supported by TGA, Cem Bölükbaşı will represent Turkey in F3 Asia 2021 season with his gotürkiye logo branded car as part of the sponsorship.

The F3 Asia Series will kick off on January 29-30 in Dubai. In the first weekend, there will be a total of three races. On February 4-5 and February 6-7 in Abu Dhabi Yas Marina, there will be a total of six races.  Bölükbaşı will race in the same team with successful drivers such as Lorenzo Fluxa, Zdenek Chovanec, and Rafael Villagomez. He will race in a total of six races, three on February 12-14 and three on February 19-20 at the last two legs, and in total, he will race in 15 single-seater races.

As one of the most successful and rare examples of the transition from e-sport to real racing, Bölükbaşı is closely followed by the authorities and he had his first F3 experience in 2019, at Formula Renault Eurocup’s 9th leg, in Hockenheim Circuit. In the 2019 and 2020 seasons, at GT4 European Championships, Bölükbaşı was in BAM team. He completed the 2020 season as one of the drivers in the BAM team, in second place in the Pro-AM category.

During Formula 3 Asia championship, viewers can follow goturkiye Instagram account where live posts will be shared to keep up with the race.

About Cem Bölükbaşı

Cem Bölükbaşı, a young driver who serves as an example in the world as an athlete who has demonstrated significant success in both e-sports and real motorsports at the same time, is closely followed by local and international authorities due to his proven track record. In 2017, Cem Bölükbaşıcompeted in the Formula Esports World Championship, finishing in fifth place in the world and becoming the first driver to be selected for Formula 1 Champion Fernando Alonso’s Simracing team.  As one of the top 20 players among 70,000 players who participated in F1 Esports in 2018, he became the world’s number one in the ProDraft selections. He later joined Redbull Toro Rosso Formula 1 team and became the world-runner up with his team.

Bölükbaşı made his first appearance on real tracks in the GT4 European Series 2019 championship. Competing in two legs of the tournament as the driver selected by Borusan Automotive Motorsport (BAM) under the young talents project, Bölükbaşı experienced his first podium excitement by finishing second in the PRO-AM category in only the second real track race of his career at the Misano circuit.

Bölükbaşı completed the first Formula race of his career in October 2019, in Formula Renault Eurocup’s Hockenheim circuit as a member of M2 Competition team and sparked the authorities and motorsports enthusiasts’ attention with his performance in his first single-seater car race. He became the first SIM driver in the world to make it to the real track in Formula Renault Championship.

Competing in his first full season with the BAM team at the GT4 European Series 2020 championship, Bölükbaşı managed to finish the season in second place in the Pro-Am category.

Bölükbaşı became the World Champion in the Formula Renault Esport Series, which was held for the first time in 2020, by demonstrating his strength in simulation in a total of eight races.

Keep up with Cem Bölükbaşı on YouTube, Instagram, Twitter and Twitch

About TGA:

The Turkey Tourism Promotion and Development Agency (TGA) is dedicated to delivering Turkey as a brand and a popular destination in both domestic and international tourism markets; discovering, developing and promoting tangible and intangible natural, cultural, biological and manmade heritage assets; boosting Turkey’s tourism capacity and the ratio of tourism investments in the national economy and improving the quality of service with short, medium and long-term communication and marketing activities. In line with tourism strategies and policies set by the Ministry of Culture and Tourism, the Agency carries out all promotion, marketing and communication activities to help Turkey achieve its tourism goals, promote and market current tourism opportunities across the globe, and discover, improve and develop potential areas of tourism.

McDonald’s sponsors K-pop event – the KCON:TACT season 2 premier

Fans can connect virtually with hit group, The Boyz, through a special segment presented by McDonald’s

If you are a K-pop stan, McDonald’s has your back this KCON season as a premier sponsor of the world’s largest celebration of Korean culture and music. Starting today through October 25, fans can experience KCON:TACT season 2, virtually, from their living room (or location of choice).

On Sunday, October 25, fans can watch “Crush Moment with The Boyz,” a special segment sponsored by McDonald’s that will feature the 11-member boy group, a headlining KCON:TACT performer. Over the last couple of weeks via social media, The Boyz invited their loyal fan base, “THE B,” to share the first moment they fell in love with the group. The Boyz will choose the top moments and reenact them during the segment.

“We’re excited to continue our partnership with KCON for the sixth consecutive year, and especially during this time when people’s access to fun and meaningful events and moments are limited and vastly different,” said Elizabeth Campbell, McDonald’s Senior Director of Cultural Engagement. “­We recognize how important K-Pop is to our customers and are proud to continue celebrating this iconic cultural event, and giving fans access to The Boyz.”

McDonald’s has been a long-time sponsor of KCON with pop-ups at both the New York and Los Angeles events. Last year, convention attendees sampled World Famous Fries® and ice cream, met their favorite K-pop idols, and tried their hand at winning branded goodies through retro-style arcade machines. McDonald’s was also the livestream sponsor, bringing the concert directly to fans watching at home.

“We are excited to partner with McDonald’s to connect with our fans virtually, and give them a special moment,” said The Boyz. “We can’t wait for this segment as we know our beloved THE B is going to love it.”

For details about the full 10-day KCON:TACT experience, visit www.kconusa.com. The entire program will be streamed exclusively on Mnet K-Pop (www.youtube.com/mnet) and KCON official YouTube channel (www.youtube.com/kcon).

About McDonald’s USA

McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to nearly 25 million customers every day. Ninety-five percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook. www.facebook.com/mcdonalds.

About KCON USA

KCON USA (kconusa.com) is the largest fan festival in North America celebrating Korean culture and music. The convention launched in 2012 with over 10,000 fans attending and has more than doubled annually since to over 158,000 fans. KCON is now established in Los Angeles as the annual flagship event for American fans of Hallyu and Asian pop culture, providing the largest forum for fans to directly connect with each other, as well as artists and professionals from the Korean entertainment industry. In 2017, the brand further expanded internationally, presenting KCON in Mexico and Australia as well as returning to Japan. KCON has also held events in France, UAE and Thailand.

LaMelo Ball illustration by Kaelen Felix for 360 magazine

LaMelo Ball Joins PUMA

By Justin Lyons

LaMelo Ball, top 2020 NBA Draft prospect and younger brother of New Orleans Pelicans point guard Lonzo Ball, signed with the sports company PUMA for a long-term sponsorship deal.

Ball said he’s excited to join the PUMA family as he kicks off his basketball career.

“I believe the brand is the perfect partner for me because PUMA will allow me to just be myself. I want to be 100-percent authentic whether that’s playing basketball or showing off my personal style, and that’s what I want to do with PUMA,” Ball said.

The 6-foot-7-inch guard with elite passing skills opted out of college basketball in favor of professional contracts in Lithuania and Australia.

Adam Petrick, the global director of brand and marketing at PUMA, said Ball is a natural fit for PUMA because of his personal style and his “physical gifts and dynamic play on the court.”

“We are thrilled to add him to our roster of talented athletes, and at just 19 years old, we can’t wait to see his impact on the broader culture surrounding basketball,” Petrick said.

The first collaboration between the young phenom and PUMA will come in the form of a PUMA x LaMelo Ball T-shirt and hoodie set. The set will release Nov. 18, the same day as the 2020 NBA Draft where Ball is expected to go in the top five.

PUMA also intends to blur lines between sports, culture, music and fashion with its approach to the collaboration with Ball, which will likely be seen in the form of shirts, shoes and other apparel.

The partnership will follow PUMA’s “Not From Here” concept, something Ball cooked up himself to represent his unique attitude.

“I don’t know what normal is. I personally chose a different path to achieve my success because that defines who I am,” Ball said. “I know some people think I am mysterious or ‘not from here,’ and I might have to agree. I am someone who likes to be different and consider myself to be one of one. That’s the message I want to share in my upcoming projects with PUMA.”

Ball and PUMA will also join forces to host basketball camps, clothing donations, court refurbishments and more to support programs that encourage young athletes stay active.

With names like RJ Barrett, Kyle Kuzma and Deandre Ayton highlighting the list, Ball is the latest in a line of young talent to join PUMA.

In Ball’s 2019-2020 season as a member of the Illawarra Hawks, he played just 12 games before injuring himself during practice and deciding to leave for the NBA Draft. He averaged 17 points, 6.8 assists and 7.6 rebounds per game.

The Minnesota Timberwolves have the first overall pick in the 2020 NBA Draft after winning the NBA Draft Lottery. The Timberwolves had a 14% chance at landing the first pick, tied for the best odds with the Cleveland Cavaliers and the Golden State Warriors, the team holding the worst record in the league.

With the Timberwolves trading for star guard D’Angelo Russell last season, mock drafts appear to have Minnesota targeting Anthony Edwards, the wing player out of Georgia.

Without a consensus first pick, there is also speculation that Minnesota could trade out of the first pick, opening an opportunity for a team looking for a point guard with passing abilities like Ball’s.

It all remains to be seen the night of the Draft Nov. 18, where one thing is for sure: LaMelo Ball’s name will be called.

AGWS Makes Presence At 2019 NADA

American Guardian Warranty Services, Inc. (AGWS), part of the American Guardian Group of Companies and leading finance and insurance (F&I) products and services provider, will be exhibiting at the 2019 NADA Show from Jan. 24 – 27, booth #5558N at the Moscone Center in San Francisco, California.

Conference attendees who visit the AGWS booth during NADA can put their golf skills to the test on the putting green. For each attendee who makes 3 out of 5 putts, AGWS will donate $100 to St. Jude Children’s Research Hospital. The putting green contest follows AGWS’ Pars for a Purpose fundraiser, which raised $280,000 for St. Jude in 2018.

In addition to the putting contest, dealers and agents will have the opportunity to win a golf getaway for four to the Reunion Resort in Orlando, Florida. Dealers and agents who visit the AGWS booth will receive one half of a puzzle piece containing a portion of a unique promotional code; the remaining-half of the puzzle piece and code will be available at EcoProProducts’ booth #7753W. EcoProProducts offers superior F&I appearance protection products. Once attendees have secured both puzzle pieces, they will be able to complete the special code, which can then be used to enter the drawing for a chance to win the AGWS-sponsored golf trip.

“The AGWS team is looking forward to exhibiting, meeting with our dealer and agent partners, and creating new business relationships at this year’s expo,” said Jon A. Anderson, President and Chief Operating Officer of American Guardian. “Our booth will feature a new look, showcasing our products and services, including Vehicle Service Contracts (VSC) and Ancillary F&I Products, Dealer Capital Advance Program, Dealer Certified Lifetime Program, Appearance Protection Products, Limited Warranties, and more.”

The AGWS executive team and sales, and ownership personnel will be in attendance at the AGWS booth (#5558N) throughout the three-day expo, as well as at the Friday night party for NADA attendees interested in learning more about the company’s products and services.

 For more information, visit www.agwsinc.com or the AGWS University at www.agwsu.com.

 

12th Annual VIZIO Top Value Performer Award

Today, VIZIO announced the finalists for the 12th Annual VIZIO Top Value Performer Trophy, an award given to the NFL player who’s on-field performance most-exceeds the value of their contract. This year’s program features 5 strong candidates who have all had incredible performances on the field this year. From an undrafted rookie running back who lives in his parents’ basement to a young defensive stalwart helping turnaround the defensive of one of the league’s most popular teams, each of these players provided a tremendous amount of value and not only contributed to their teams’ success in 2018, but showed that the future is bright for each of them and teams they play for.

Here is the full lists of nominees for this year’s award:

  • Tyler Boyd, Bengals
  • Chris Carson, Seahawks
  • Kenny Golladay, Lions
  • Phillip Lindsay, Broncos
  • Blake Martinez, Packers

The Top Value Performer is completely decided by fan votes, allowing fans to really rally behind their favorite candidate and vote as often as they’d like at VIZIO.com/TVP.  Voting is open now, until Sunday, Jan 20 at 11:59 PM PT.

Previous Winners:

2017 – Alvin Kamara

2016 – Spencer Ware

2015 – Allen Robinson

2014 – Kenny Stills

2013 – Russell Wilson

2012 – Russell Wilson

2011 – Victor Cruz

2010 – Stevie Johnson

2009 – Steve Smith

2008 – Matt Cassel

2007 – David Garrard

MORE ABOUT THE 2018 FINALISTS

Tyler Boyd, Wide Receiver, Cincinnati #83

Now in his third season, Tyler Boyd has emerged as one of the focal points of this year’s passing attack in Cincinnati. After missing games last year due to injury, Boyd has bounced back in 2018 and is showcasing why he is one of the league’s top young wideouts. This season, Boyd was the most targeted receiver in Cincinnati and produced a career-high in receptions, yards and touchdowns. A second-round pick in the 2016 Draft and with a salary of $787,179, Boyd is a TVP candidate to keep on your radar. 

Chris Carson, Running Back, Seattle #32

In his second season, Chris Carson has quickly developed into a star for Seattle. After playing in just four games as a rookie, Carson burst on to the scene this year and established himself among the league’s top running backs. With multiple games this season over 100 rushing yards, Carson has been an integral part of Seattle’s offense and ranks among league leaders in total rushing yards. As a seventh-round draft pick in 2017 with a base salary of $550,000, Carson is very strong candidate for this year’s TVP award.

Kenny Golladay, Wide Receiver, Detroit #19

In just his second season, Kenny Golladay has proven that he is one of the most dangerous wide receivers in the league. A major part of Detroit’s passing attack, Golladay posted impressive numbers and set career-highs in nearly every receiving category. With multiple games of at least 100 receiving yards, the gifted receiver is on track to record his first career 1,000-yard season. A third-round pick in the 2017 draft and with a base salary of $586,000, Golladay is a candidate to keep an eye on for this year’s TVP award.

Phillip Lindsay, Running Back, Denver #30

Born and raised in Denver, Phillip Lindsay is not just an amazing story playing for his hometown team, but one of the league’s most dangerous running backs in 2018. With incredible speed and quickness, Lindsay continues to lead Denver’s rushing attack as he is on pace to eclipse 1,000 rushing yards in just his first season. An undrafted rookie, Lindsay is also a major threat in Denver’s passing attack. With a base salary of just $480,000, Lindsay is a definitely a TVP candidate worth consideration.

Blake Martinez, Linebacker, Green Bay #50

In his third season, Blake Martinez is already making his case as one of the best linebackers in the league. With a knack for being around the ball and making plays, Martinez continues to lead the much-improved Green Bay defense. With multiple games of having 10 or more tackles, Martinez has easily eclipsed 100 total tackles this year and is on pace to finish among the league leaders in that category. With a base salary of just $630,000, the 2016 fourth-round pick is a worthy candidate to capture this year’s TVP award.

Luka and DeAndre Host All-Star Autograph Signing on Sunday

Dallas Mavericks players Luka Dončić and DeAndre Jordan will visit Nebraska Furniture Mart on Sunday, January 6th to meet fans and encourage them to participate in Mavs All-Star Voting 2019, presented by BEDGEAR. The first 250 fans in line will receive passes upon doors opening, which guarantee access to the autograph session with both players. Fans are encouraged to submit 1 full ballot each day through the Mavs.com, NBA.com and the NBA App, and post 10 total votes on Google and The Google Assistant in order to get Luka, DeAndre and the rest of the Mavs to the 2019 NBA All-Star Game.

After the meet and greet, Luka Dončić and DeAndre Jordan will be fit for their Performance Sleep System, which is comprised of a personalized fit pillow and mattress for 100% total sleep comfort, as well as breathable layers of a mattress protector and sheets. Each personalized Performance Sleep System is curated to the individual’s needs, creating the optimal sleep environment to maximize their recovery, so they can make the most of each day. Luka and DeAndre are the latest Mavs players to get outfitted with BEDGEAR following full team fittings in 2017 and 2018. The fitting is not open to the public, but media is invited to attend and will each receive a personalized fit pillow.

WHEN: Sunday, January 6th, 2019, 2:00-3:00PM

WHERE: Nebraska Furniture Mart, 5600 Nebraska Furniture Mart Dr, The Colony, TX 75056

Chivas & Manchester United Soccer Club

The original luxury blended Scotch whisky, Chivas, has teamed up with the world’s biggest football club, Manchester United, in a three-year global partnership.

The collaboration will see Chivas and Manchester United join forces to celebrate their collective belief that blended is better – in life, football and Scotch. Just as Chivas brings together Scotland’s best malt and grain whiskies to create something extraordinary in the bottle, Manchester United brings together the world’s best footballers, a dedicated club team and a legion of fans all around the world to create extraordinary results on the pitch.

The partnership was revealed to fans in advance of the Club’s first Premier League home game of the 2018/19 season on Friday 10th August, through a film that explores the unique blend of characteristics that make up the Manchester United team. Shot in Los Angeles during the Club’s pre-season tour, the film stars an array of Manchester United first team players revealing an often unseen side to them, showing what defines who they are, both on and off the pitch.

Throughout the season, Chivas will be collaborating with Manchester United to demonstrate that blended is better – by encouraging fans to celebrate the blend that makes them unique, and showing that when players collaborate with their teammates they can achieve the greatest success.

Jean-Christophe Coutures, Chairman and CEO at Chivas Brothers, commented: “Blending has been in our DNA ever since James and John Chivas pioneered the art in 19th century Scotland. Partnering with Manchester United was therefore a natural fit; we both firmly believe that great things can be achieved when we come together – from balancing the perfect blend of malt and grain whiskies that go into our Scotch, to using the perfect combination of players’ skills on the pitch to create a winning team. We look forward to using our spirit to help showcase the spirit of the Club and its fans all around the world.”

Richard Arnold, Group Managing Director at Manchester United, commented: “Manchester United’s history is built on teamwork and we embrace Chivas’ belief that ‘blended is better.’ Our success both on and off the pitch allows us to bring together the best mix of people who help to make our Club the global name it is today. Each individual has their own skills but the way in which they blend together is what makes us a united team. It is a pleasure to welcome Chivas as Manchester United’s Global Spirits Partner and we look forward to working together to share this belief with our fans.”

The partnership will be brought to life through a 360 campaign activated across all touchpoints globally from August 2018. Chivas branding will also be displayed on digital perimeter boards at Old Trafford as well as throughout the stadium from the first game on Friday.

Find out more about the partnership and why blended is better at Chivas.com.

About Chivas

Chivas believes that blended is better, in life and in Scotch. The original luxury blended Scotch whisky, Chivas’ belief in blending was instilled by founding brothers, James and John Chivas, who pioneered the art of blending in 19th century Scotland. Since then, Chivas has been integral to the growth of the Scotch whisky category worldwide – by bringing together the best malt and grain whiskies to create something extraordinary.

Chivas believes in the power of blending in life, as well as in Scotch. In bringing people together to create a greater whole – which is why Chivas is proud to be the global spirits partner of Manchester United, the world’s biggest football club; and in blending ambition with generosity and using success to enrich the lives of others – which is why the Chivas Venture supports social startups with $1m in annual funding.

Chivas blends its home in Speyside, Scotland, with more than 100 countries across the globe, who together have made Chivas the global success it is today, selling more than 4.2 million 9L cases every year. The Chivas range blends timeless classics with modern innovation, including: Chivas 12, Chivas Extra, Chivas XV, Chivas Mizunara, Chivas 18, Chivas Ultis, Chivas 25, Chivas Regal The Icon, and the Global Travel Retail exclusive Chivas Brothers Blend.

Chivas. Success is a blend. www.Chivas.com

About Manchester United

Manchester United is one of the most popular and successful sports teams in the world, playing one of the most popular spectator sports on Earth. Through their 140-year heritage the Club has won 66 trophies, enabling them to develop the world’s leading sports brand and a global community of 659 million followers. Their large, passionate community provides Manchester United with a worldwide platform to generate significant revenue from multiple sources, including sponsorship, merchandising, product licensing, new media & mobile, broadcasting and match day. www.manutd.com