Posts tagged with "automotive"

Pirelli P Zero illustrated by Heather Skovlund for 360 Magazine

Pirelli P Zero DHE

PIRELLI P ZERO DHE FOR THE NEW FERRARI 488 GT MODIFICATA: COMPETITION TIRES FOR THE NEW TRACK-BASED GT CAR

Pirelli’s DHE was introduced last year for GT3 racing championships, but now equips Ferrari’s limited-edition track day special in 325/680-18 size at the front and 325/705-18 size at the rear.

The Pirelli P Zero DHE has been selected as original equipment for the new Ferrari 488 GT Modificata: a limited-edition car exclusively for use during track days and at Ferrari Club Competizioni GT events. The 488 GT Modificata, announced last November, will make its first public appearance at the Finali Mondiali Ferrari 2020, which will take place from March 4-7 at the Marco Simoncelli Misano World Circuit in Italy. Pirelli’s P Zero DHE racing tires, developed by Pirelli for GT3 cars, equip the new Ferrari in 325/680-18 size at the front and 325/705-18 size at the back.

Produced in very limited numbers, the Ferrari 488 GT Modificata is for customers who compete at the wheel of a Ferrari in GT championships all around the world. It captures the spirit of both the 488 GTE and 488 GT3 racing cars perfectly. The 488 GT Modificata will be eligible for Club Competizioni GT events, which are carving out an increasingly prominent place among Ferrari’s track activities. Pirelli’s P Zero DHE is an evolution of the previous DHD2, with modifications designed to make these tires more versatile for the wide variety of GT3 cars and drivers. This tire offers even more consistency and reliability than its predecessor and is able to guarantee optimal performance throughout a wide variety of different circuits and conditions.

The 2020 Finali Mondiali Ferrari, which this year takes place in March due to the Covid-19 pandemic that forced a postponement to 2021, represents the spectacular culmination of Ferrari’s GT season. On the menu are the final rounds of the Ferrari Challenge as well as meetings of the XX and F1 Clienti programmes. The World Finals also decide the Trofeo Pirelli and Coppa Shell titles: all well-known Ferrari-backed competitions that rely on Pirelli tires. Since the Ferrari Challenge made its debut in 1993, Pirelli has been the worldwide exclusive tire supplier. The Ferrari Challenge represents the perfect ­­open-air laboratory for Pirelli, allowing future road-going tires to be developed using the lessons learned on the racetrack.

Illustration of Lamborghini Urus by Kaelen Felix for 360 Magazine

Lamborghini Urus: Super-SUV

By: Emily Bunn x Vaughn Lowery

The marriage of a sports car’s athleticism and an SUV’s versatility is evident in the groundbreaking new creation from Lamborghini: The 2021 Lamborghini Urus. This super-SUV is the first of its kind on the market, offering an exhilarating driving experience to those behind the wheel. With the ability to host five passengers, this vehicle packs in pleasure and practicality wherever you go. The manufacturer elaborates on the invigorating experience of driving their super-SUV:

“It is the absolute all-round super sports car and more. It allows you to explore new paths and new ways to express yourself—to accept challenges confidently and to live life to the fullest. You are not afraid to go far: this is what you aspire to. Unlock any road, unlock your personality.”

The Urus rivals similar super SUV models like 2021 Jeep Grand Cherokee Trackhawk, but beats out the Trackhawk in terms of speed. Its twin turbo engine delivers 217kW per tonne, as compared to the Trackhawk, which only delivers 212kW per tonne. Further, the silhouette of the Urus resembles the electric Jaguar I-Pace, presenting a similarly aerodynamic exterior.

Other comparable models include the Audi Q8. While both vehicles have a top speed of 189.5mph (305 km/h), the Urus is able to hit top speed in 3.6 seconds, which is two tenths of a second quicker than the Audi Q8. Just like the distinguished sophistication of opera music, hearing the roar of the Lamborghini motor is music to driver’s ears.

Design

The interior of the luxe vehicle is inspired by aero-space design and driver oriented instrumentation. With a gear shift resembling a jet’s throttle and a start button hidden under a red flip cover, drivers are met with power and control immediately upon entering the driver’s seat. There are several interior cubby storage compartments, such as door pockets and a bin behind the floating center stack. With up to 22 ft3 of space in the car’s cabin  and the ability to fit 5 passengers, the Urus is spacious–especially when compared to other super cars.

Offering a choice of finishes–from leather to Alcantra, to wood and aluminum, or carbon-fiber­–the Urus is sure to look good from the inside out. The manufacturer now offers more customization than ever before. Clientele can choose from a selection of vibrant, eye-catching colors, including Giallo Inti (yellow), Arancio Borealis (orange), or Verde Mantis (green) with the available Pearl Capsule package. Alternatively, the standard palette offers more subtly attractive options, including black, grey, blue, and white colorways. Any of these fashionable exteriors create a beautiful contrast with the black and carbon fiber-trim. This model doesn’t fail to uphold the signature Lamborghini design with its Y-shaped details, front hood with a center peak, and crossed lines on the rear hood. With frameless doors and hexagonal detailing, this Lamborghini epitomizes modern glamour.

Technology 

Not one, not two, but three TFT LCD display screens are installed inside the Urus, transforming the interior to feel like a cockpit. The screens provide crisp graphics and are easy to view, without the need for any clunky buttons. You can use your finger on the touch screen to write in your destination, or other search requests.

The Lamborghini infotainment system is installed with a Bang and Olufsen radio sound system, smart phone interface with Apple CarPlay and Android Audio, a DVD-audio/video reader, 3D maps navigation system, USB capabilities, Bluetooth connection, and voice control recognition. Additionally, the vehicle has a fully digital gauge cluster.

If you’re looking for further refinement, the factory offers an array of optional lavish features for purchase. These features include front seats with ventilation, seats with massage functions, an upgraded sound system, the rear-seat entertainment system, and available Off-Road drive modes. A stand out is the optional hands-free tailgate feature for when you’ve got your hands full, just lift your foot to trigger the sensor beneath the rear bumper to activate the trunk and make loading or unloading your vehicle effortless.

Safety

Drivers feel secure as they transport their precious cargo in this super-SUV. With aluminum tires–21’ x 9.5’ in the front of the vehicle, and 21’ x 10.5’ in the rear–the Urus has some major brawn. At the same time, the multi-link front and rear suspension, with air springs, allows for smooth riding. The Urus is athletic without compromising safety, as evident in its quick steering and high-speed cornering modes.

The car comes standard with several key safety features such as adaptive cruise control with stop-and-go technology, standard blind spot monitoring, a night vision camera, available self-parking and driver assist, and an audio theft deterrent. Additionally, it is equipped with front, side, and overhead airbags to protect drivers and occupants in case of emergency.

Explore new paths in your Urus as you take on any terrain together.  Its Pirelli P Zero front and rear tires, offered in 21’ to 23’ size options, promise traction and performance. And if you want to take a pit stop along the way? The impressive braking system is equipped with carbon-ceramic brakes and front aluminum 10 piston brake calipers. These brakes, along with the premium shock absorbers, bring the car to a smooth halt from 70 mph to a full stop in 149 ft. Additionally, the car has front and rear anti-roll bars for extra braking power.

While the manufacturer doesn’t offer a lengthy warranty– providing three years with no mileage cap, without any complimentary scheduled maintenance–this car is built to last. However, if you’re looking for that extra protection, there are several extended warranty and maintenance plans available for purchase.

Performance

The Urus is powered by a powerful 4.0-liter twin-turbocharged V8 engine with an output of 641hp, producing a maximum torque of 850 Nm (626,93 lb.-ft.) @ 2,2520-4,400 rpm. Feeling the need for speed? Accelerate from 0 to 100 km/h in 3.6 seconds, and reach a top speed of 190 mph, or 305 km/h in this sporty SUV. The 8-speed transmission is automatic with driver selectable mode, sequential shift control with steering wheel controls, and an oil cooler. Additionally, the engine has its own auto stop-start feature. The vehicle has eight cylinders, and a total displacement of 3,996 cm³.

When it comes to fuel efficiency, this Lamborghini gets 12mph in the city, or 17mph on the highway. The fuel tank has a capacity of 22.5 G. Equipped with AWD, you can drive anywhere with confidence and power.

Cost

The Urus’ MSRP totals $218,009, with a destination charge of $3,995. Compared to the rest of Lamborghini’s luxurious portfolio, this particular model is the most affordable and versatile option. Here at 360 Magazine, we took a spin in the manufacturer’s testing vehicle, which cost $282,649 with all the car’s capabilities fully loaded.

If you’re searching to cruise in style without compromising functionality, look no further than the 2021 Lamborghini Urus. Stars like Justin Bieber–who drives a custom barbie pink one, and Kanye West, who has his own custom, cream colored model–know that this super-SUV is the choice for drivers looking to stand out. Another member of the Kardashian crew, Kylie Jenner, also owns this super-SUV, which she posted about on her Instagram. Similarly, Ben Simmons of the Philadelphia 76ers flaunts his fancy super-SUV, decked out with a gloss black trim. Cardi B also just bought her husband–Offset from the rap group Migos,–one, the perfect present to transport the posh celeb duo in style. No matter where you go, every ride in the Urus promises VIP treatment to all of its passengers.

Purchase NOW.

Gaming illustration by Gabrielle Marchan for 360 Magazine

Lexus Puts Gamers in the Driver’s Seat 

Luxury automaker reveals Gamers’ IS: the first vehicle designed by and for the Twitch community as the ultimate gaming space 

Gamers, start your engines. Lexus is unveiling the Gamers’ IS: the first vehicle designed by and for the Twitch community as the ultimate gaming space. In a livestream hosted by popular streamer Fuslie last month, more than 554,000 unique viewers watched and weighed in on their favorite features. They voted on modifications ranging from the gaming-themed exterior wrap, to the custom controller to their “game fuel” beverage of choice. Lexus then worked with the fabrication experts at SCPS to bring the custom, crowdsourced car to life as a totally immersive gaming vehicle.

“The Twitch community dives headfirst into their passion of gaming, just as we did in designing the new 2021 Lexus IS as a pure expression of a sports sedan,” said Vinay Shahani, vice president of marketing at Lexus. “We asked for their help designing their dream gaming space, and they answered in spades. Together, we created the ultimate fusion of design and performance in automotive and gaming.”

The exterior of the Gamers’ IS, a modified Lexus IS 350 F Sport, is adorned with the “Infiltrate” design custom vinyl wrap, as chosen by 48 percent of voters in the Twitch poll. This look exudes a technical, interface-driven, HUD-centric design territory reminiscent of first-person gaming, black ops and reconnaissance.

For the interior, more than half (55 percent) of Twitch voters selected the “Neon Tokyo” style featuring an electrified, neuron-exploding Japanese pop art aesthetic. The ceiling of the cab is decked out with a clear layer of acrylic embedded with resin “raindrops” all backlit with programmable RGB LED lights, giving off the effect of driving under the lights of downtown Tokyo at night in a light rain. Behind the rear seats, LED panels project programmable content onto the rear window, creating an animated backdrop. SCPS included many custom upholstery elements into the design of the Gamers’ IS interior. Smart Tint on the windows dims the cabin for gameplay.

A custom-built gaming PC with an MSI Gaming GeForce GPU + AMD CPU is installed in the vehicle’s trunk. It has sleek custom housing, all highlighted by programmable RGB LED’s. A fog machine and automated RGB lasers were installed for maximum reveal effect.

In the passenger’s side is a fully integrated gaming system complete with haptic feedback in the seat and a high-def, fully positional curved monitor. The curved monitor was chosen over a flat one by nearly two-thirds (64 percent) of Twitch voters. The system features a retractable keyboard and mouse platform, and a one-of-a-kind 3D printed game controller. Nearly half (42 percent) of voters chose the “Cyber” design for the controller, featuring a metallic space gray and dark teal with neon accents.

Filling the six-drink center console cooler is the community’s “game fuel” of choice–coffee drinks–as selected by nearly two-thirds (61 percent) of voters. The entire vehicle is custom wired, including all the electronics and programmable lighting.

Walker Jacobs, Chief Revenue Officer at Twitch, said “Lexus has effectively leaned into the community and connectivity that define Twitch. Our viewers crave being a part of the action, and through this collaboration we were able to create a truly immersive experience that celebrates their passion for gaming. The result is a first-of-its-kind gaming vehicle. Bravo Lexus!”

The transformation of the Lexus IS into the ultimate gaming vehicle required “all hands on deck” at fabrication expert SCPS. The project involved 20 different members of their team, including concept artists, designers, 3D modelers, electrical and structural engineers, metal fabricators, craftsmen, artists, custom upholsterers and computer technicians—most of whom are serious gamers themselves. From designing the initial concepts to the reveal, the entire build took five months.

Fuslie is a variety streamer who first made her mark within the PUBG community. She has played in multiple tournaments, including Twitch Rivals. She is also known for her singing voice and her urban exploration streams around Los Angeles.

This partnership is part of a new “All In” campaign for the 2021 Lexus IS. The campaign celebrates those who fully embrace their passions, while showcasing Lexus’ own obsession: an unapologetically pure sports sedan.

For more information on the new IS, visit Lexus’ website.

About Lexus 

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries. In the United States, Lexus vehicles are sold through 243 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

About Twitch 

Launched in 2011, Twitch is a global community that comes together each day to create multiplayer entertainment: unique, live, unpredictable experiences created by the interactions of millions. It brings the joy of co-op to everything, from casual gaming and world-class esports to anime marathons, music, and art streams. Twitch also hosts TwitchCon, the biggest community event of the year, where tens of thousands of people come together to celebrate and connect with others who share their interests and passions. We’re always live at Twitch. Stay up to date on all things Twitch on Twitter and on our Blog.

Lexus Gamers’ IS by LexusNewsroom for 360 Magazine

Lexus Gamers’ IS by LexusNewsroom for 360 Magazine

Lexus Gamers’ IS by LexusNewsroom for 360 Magazine

PureAir fine dust particle filter roof box

MANN+HUMMEL and ALBA Group Tackle Vehicle Emissions

At the start of 2020, filtration specialists, MANN+HUMMEL, and global recycling and environmental services company, the ALBA Group, joined forces to launch a pilot project with the aim of significantly improving air quality standards in Singapore. As part of a series of innovative measures developed by the ALBA Group for the city-state, the company’s recycling trucks were fitted with PureAir fine dust particle filter roof boxes from MANN+HUMMEL.

The partnership proved very successful and the two companies now plan to fit more of the ALBA fleet with PureAir roof boxes. The hope, ultimately, is that the technology can be rolled out to wider markets. The roof box design is well suited to trucks and lorries because they generally operate at lower speeds in environments where there is a high concentration of particulate in the ambient air. These are the ideal performance conditions for the roof box, which means these products can significantly reduce emissions from these vehicles.

“Although electric vehicles are becoming increasingly prevalent worldwide, particulate emissions are still a major problem, especially in cities,” explains Franck Bento, Director of Sales for New Products at MANN+HUMMEL. “Our technology can make a real difference in tackling this problem, so we’re excited to continue our partnership with the ALBA Group and help them install more of our roof boxes in the near future,” he continues.

“It’s vital for us that we protect our environment and preserve our natural resources,” explains Thomas Mattscherodt, Head of Project Management Office at ALBA W&H Smart City Pte Ltd in Singapore. “In 2019 alone, our recycling operations saved 32.3 million tonnes of primary raw materials and reduced greenhouse gas emissions by more than 4.2 million tonnes compared with producing the same materials from scratch. We’re always looking for ways to reduce our environmental footprint and the PureAir fine dust particle filters provide a really effective way of reducing the particulate pollution generated by our trucks on their rounds.”

PureAir fine dust particle filter for buses and lorries

The PureAir roof box is a great solution for buses, lorries and other similar use cases. The built-in filter elements are extremely energy efficient. The low flow resistance maximizes the volume of air passing through the filter and guarantees excellent filtration results. In fact, the filter removes over 90% of PM10 particles – that is particles measuring 10 micrometers or less in diameter – from the ambient air. The standard filter element is a PM10 design, but other filters are available on request.

Fans also increase the flow of air through the filter by drawing in ambient air in addition to the airflow generated by the moving vehicle. So even when the vehicle is stationary, the roof box continues to filter particulate out of the ambient air. This low-energy design makes the roof box a very sustainable solution.

Moreover, customers have the option to customize the outside of the roof box with their own company branding or advertising material. As well as working to optimize the aerodynamics, size and efficiency of this product, MANN+HUMMEL has also developed new versions of the technology, including its concept for integrating particulate filters into the front end of cars, which it showcased at the IAA International Motor Show in Frankfurt in 2019.

About MANN+HUMMEL

MANN+HUMMEL is a leading global expert in filtration. The Ludwigsburg-based group develops filtration solutions for vehicles, industrial applications, clean air in indoor and outdoor spaces as well as for the sustainable use of water. In 2019, over 22,000 employees at more than 80 locations worldwide generated a turnover of EUR 4.2 billion. Products include, amongst others, air filter systems, intake systems, liquid filters, technical plastic parts, filter media, cabin filters, industrial filters and membranes for water filtration, sewage treatment and process applications.

You can find further information on MANN+HUMMEL at https://www.mann-hummel.com/

Cem Bölükbaşı Headshot

Cem Bölükbaşı To Race at Formula 3

Racing driver Cem Bölükbaşı, who started competing on real tracks after winning championships on virtual tracks, will participate in Formula 3 Asia championship for a full season for the first time in his career, supported by the Turkey Tourism Promotion and Development Agency (TGA).

Cem Bölükbaşı continues his success on real tracks, where he has been a professional racing driver for the past two seasons after winning several world championships in e-sports. Bölükbaşı will participate in Formula Racing Series for a full season and race in the 2021 Formula 3 Asia Championship. He will be the driver of the BlackArts Racing Team at the F3 Series which will include a total of 15 races. Supported by TGA, Cem Bölükbaşı will represent Turkey in F3 Asia 2021 season with his gotürkiye logo branded car as part of the sponsorship.

The F3 Asia Series will kick off on January 29-30 in Dubai. In the first weekend, there will be a total of three races. On February 4-5 and February 6-7 in Abu Dhabi Yas Marina, there will be a total of six races.  Bölükbaşı will race in the same team with successful drivers such as Lorenzo Fluxa, Zdenek Chovanec, and Rafael Villagomez. He will race in a total of six races, three on February 12-14 and three on February 19-20 at the last two legs, and in total, he will race in 15 single-seater races.

As one of the most successful and rare examples of the transition from e-sport to real racing, Bölükbaşı is closely followed by the authorities and he had his first F3 experience in 2019, at Formula Renault Eurocup’s 9th leg, in Hockenheim Circuit. In the 2019 and 2020 seasons, at GT4 European Championships, Bölükbaşı was in BAM team. He completed the 2020 season as one of the drivers in the BAM team, in second place in the Pro-AM category.

During Formula 3 Asia championship, viewers can follow goturkiye Instagram account where live posts will be shared to keep up with the race.

About Cem Bölükbaşı

Cem Bölükbaşı, a young driver who serves as an example in the world as an athlete who has demonstrated significant success in both e-sports and real motorsports at the same time, is closely followed by local and international authorities due to his proven track record. In 2017, Cem Bölükbaşıcompeted in the Formula Esports World Championship, finishing in fifth place in the world and becoming the first driver to be selected for Formula 1 Champion Fernando Alonso’s Simracing team.  As one of the top 20 players among 70,000 players who participated in F1 Esports in 2018, he became the world’s number one in the ProDraft selections. He later joined Redbull Toro Rosso Formula 1 team and became the world-runner up with his team.

Bölükbaşı made his first appearance on real tracks in the GT4 European Series 2019 championship. Competing in two legs of the tournament as the driver selected by Borusan Automotive Motorsport (BAM) under the young talents project, Bölükbaşı experienced his first podium excitement by finishing second in the PRO-AM category in only the second real track race of his career at the Misano circuit.

Bölükbaşı completed the first Formula race of his career in October 2019, in Formula Renault Eurocup’s Hockenheim circuit as a member of M2 Competition team and sparked the authorities and motorsports enthusiasts’ attention with his performance in his first single-seater car race. He became the first SIM driver in the world to make it to the real track in Formula Renault Championship.

Competing in his first full season with the BAM team at the GT4 European Series 2020 championship, Bölükbaşı managed to finish the season in second place in the Pro-Am category.

Bölükbaşı became the World Champion in the Formula Renault Esport Series, which was held for the first time in 2020, by demonstrating his strength in simulation in a total of eight races.

Keep up with Cem Bölükbaşı on YouTube, Instagram, Twitter and Twitch

About TGA:

The Turkey Tourism Promotion and Development Agency (TGA) is dedicated to delivering Turkey as a brand and a popular destination in both domestic and international tourism markets; discovering, developing and promoting tangible and intangible natural, cultural, biological and manmade heritage assets; boosting Turkey’s tourism capacity and the ratio of tourism investments in the national economy and improving the quality of service with short, medium and long-term communication and marketing activities. In line with tourism strategies and policies set by the Ministry of Culture and Tourism, the Agency carries out all promotion, marketing and communication activities to help Turkey achieve its tourism goals, promote and market current tourism opportunities across the globe, and discover, improve and develop potential areas of tourism.

360 MAGAZINE, car battery

IDTechEx Explores NiMH Batteries

When we talk about battery-electric vehicles, the lithium-ion battery is dominant; however, for full hybrid electric vehicles (those that have electric-only modes but do not plug-in), NiMH batteries are still the most common battery on the road. With the growing market for hybrid electric vehicles (HEVs), will this drive further demand for NiMH batteries and stop them from being eliminated from the automotive market?

The new report from IDTechEx on “Full Hybrid Electric Vehicle Markets 2021-2041” covers this topic along with the key players and geographical markets for HEVs. Battery and motor-generator technology is analyzed for HEV cars, buses, and trucks, giving forecasts for Li-ion and NiMH battery demand over the next 20 years.

Toyota is the ruling OEM in the global HEV car market, with over 60% market share in 2019. Other manufacturers have started to eat into this share over the years, but Toyota still reigns supreme. While the other OEMs have mostly transitioned towards Li-ion batteries for their HEVs, Toyota remains committed to NiMH batteries and HEVs for the foreseeable future, with the majority of their line-up now using either NiMH or Li-ion depending on the specifications. For the relatively small batteries that are used in HEVs, the NiMH is still sufficient to meet requirements. It is also much more technologically mature and is less costly than Li-ion.

In 2020, NiMH batteries were still the dominant form installed in HEVs, largely due to Toyota. As Li-ion costs continue to fall and HEV battery capacity increases, NiMH are unlikely to remain competitive but will still see an increase in short term demand. Source: IDTechEx report: “Full Hybrid Electric Vehicle Markets 2021-2041“.

Sales of HEVs have continued to grow throughout the COVID-19 pandemic despite the downturn of the overall car market. This, combined with Toyota’s dominance and NiMH portfolio, provides a good market for NiMH batteries, at least in the short term. Li-ion technology is still evolving and reducing in price; at a certain point, it may no longer be cost-effective to continue using NiMH. Additionally, fossil fuel bans are incoming, with countries like the UK banning purely internal combustion engine (ICE) vehicles by 2030 and only allowing hybrids “that can drive a significant distance with zero emissions”. HEV manufacturers will likely increase the battery capacity in order to give more electric-only range, making the Li-ion option more appealing. Even with this stay of execution for HEVs, banning vehicles with ICEs of any sort is likely to follow shortly after. This will eliminate the HEV in many markets and hence the demand for NiMH.

IDTechEx recently published the report “Full Hybrid Electric Vehicle Markets 2021-2041“. This report gives an in-depth look at the historic HEV market in China, Europe, Japan, South Korea, and the US, with an outlook over the next 20 years. An extensive model database of over 80 HEVs sold between 2015 and 2019 is used to determine the market’s battery and motor-generator technology in addition to geographical markets and manufacturer market shares. The total cost of ownership calculations is compared with ICE and 48V hybrids, as well as how HEVs can help manufacturers meet new European emissions targets. For more information on this report please visit www.IDTechEx.com/HEV.

This report forms part of the broader electric vehicle and energy storage research from IDTechEx, which tracks the adoption of electric vehicles, battery trends and demand across more than 100 different mobility sectors. This is summarized in a master report: www.IDTechEx.com/EV, or for a further in-depth analysis, please see the full portfolio of electric vehicle research available from IDTechEx: www.IDTechEx.com/research/EV.

IDTechEx guides your strategic business decisions through its Research, Subscription and Consultancy products, helping you profit from emerging technologies. For more information, contact research@IDTechEx.com or visit www.IDTechEx.com.

Lexus Illustration by Kaelen Felix for 360 Magazine

Lexus – “All In”

Sneakerhead, audiophile, fashionista, gamer … these people are “all in” on their passions. In a new marketing campaign breaking today for the Lexus 2021 IS, the automaker celebrates its own obsession: an unapologetically pure sports sedan. Entitled “All In,” the new campaign engages an audience that’s just as unapologetic about pursuing their unique interests. It features influencers and deep, diverse media partnerships.

“The IS customer is our youngest, most fiercely authentic yet,” said Lisa Materazzo, vice president of Lexus marketing. “The marketing campaign, like the new IS, is equally authentic and celebrates those who fully embrace their passions.”

Rather than casting actors, the campaign features eight micro-influencers. The first spot, “Names,” moves quickly through people from different walks of life who introduce themselves by the names they’ve earned—be it sneakerhead, gamer or audiophile.

Another spot, “Vanity Plates,” demonstrates just how far these enthusiasts will go to show off the obsessions that define them.  To ensure a connection with all consumers, unique ads were created to further explore the meaning of “all in” for Asian, Black, Hispanic and LGBTQ markets.

“Names” and “Vanity Plates” will air during primetime, special events and sports including NFL playoffs and NBA. Potential drivers and enthusiasts of Lexus will be able to ask their Google Assistant-ready devices about the new Lexus IS model to learn more about the vehicle’s latest technology, audio, performance and safety features, as well as a link to nearby dealerships. The campaign also includes video, audio, connected speakers, print, social and display.

Lexus is connecting with an audience that embraces their passions fully by providing content that celebrates those who go “all in.”

  • Epic Race. Lexus partnered with MotorTrend for an epic race between race car driver Rhys Millen and downhill skater Josh Neuman at speeds of over 70 MPH on Malibu’s legendary Deer Creek Road. The video is live now.
  •  Travel Influencer. Lexus is partnering with Courageous Studios, CNN’s brand studio, to produce a documentary-style campaign that follows Ugandan-American photographer, self-proclaimed geography nerd and travel expert Jessica Nabongo. The first black woman to visit every country in the world, Jessica’s story unfolds as she approaches her next milestone: seeing every state in the U.S. The campaign will be distributed via CNNgo in February.
  •   Fantasy Football. Last Fall, Lexus worked with Yahoo to create dynamic banners on the Yahoo Fantasy Football web site that leverage the players’ stats to serve custom ads to fans engaging in their passion.

About Lexus

Lexus’ passion for brave design, imaginative technology, and exhilarating performance enables the luxury lifestyle brand to create amazing experiences for its guests. Lexus began its journey in 1989 with two luxury sedans and a commitment to pursue perfection. Since then, Lexus has developed its lineup to meet the needs of global luxury customers in more than 90 countries.

In the United States, Lexus vehicles are sold through 242 dealers offering a full lineup of luxury vehicles. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and two F performance models. Lexus is committed to being a visionary brand that anticipates the future for luxury customers.

Keep up with Lexus on Facebook, Twitter, Youtube, Instagram and Pinterest

Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
Lexus Press Release Image curtsey of Jesse Zand
Polestar 2 illustration by Kaelen Felix for 360 MAGAZINE

2021 Polestar 2

Polestar Cars has just announced the formal pricing of the Swedish brand’s first pure electric car, the 2021 Polestar 2. The electric performance fastback has an MSRP of $59,900 in the United States.

The MSRP of the Polestar 2 is below state incentive thresholds in critical markets such as California and New York. Additionally, this price enables state rebates of approximately $2,000 in certain states*, for total tax incentives of up to $9,500 when combined with the federal electric vehicle tax credit.**

“We are quite enthusiastic to announce the U.S. pricing for the Polestar 2,” said Gregor Hembrough, Head of Polestar USA. “The MSRP is lower than we originally targeted, and will be extended to all of our current reservation holders.”

“With an online purchase option, lower pricing, considerable tax incentives, and production already underway, the Polestar 2 is well-positioned for a successful entry into the U.S. market,” continued Hembrough. 

Polestar also announced option pricing for the Polestar 2 depending on which add ons someone hopes to add to the car. The performance pack comes in at $5,000 and the Nappa Leather Interior is priced at $4,000. The stunning 20-inch Alloy Wheels and the Metallic Paint Colors both come in at $1,200.

This vehicle is priced in the same range as the 2021 Tesla models that have been released. The 2021 Tesla Model Y is starting at $49,990 and the 2021 Tesla Model S is priced beginning at $69,420. The current average price for an electric car is around $55,600, so the Polestar 2 falls right on par with this average. 

The Polestar 2 arrives with 408 hp and 487 lb.-ft. of torque, very powerful for an electric car. The vehicle also features all-wheel drive and a 78 kWh battery pack, which enables considerable EV range. The car has an MPGe of 96 in the city and 88 on the highway.

The Polestar 2 is also the first car in the world to feature a built-in infotainment system powered by Android, featuring voice command via the Google Assistant, Google Maps with EV charging support and app downloads via the Google Play Store. The car features innovative technology throughout. The interior of the hatchback is modern yet minimal creating an opulent feel for passengers.  

The Polestar 2, which began production in late March, has already begun delivery to U.S. reservation holders in summer 2020. With a digital retail model, the Polestar 2 is available to purchase on Polestar.com.

In order to replace car dealerships, the brand will soon open physical retail showrooms—Polestar Spaces—where non-commissioned Polestar Specialists will be able to assist customers with product information and test drives. Polestar Spaces are designed specifically to allow people to explore the cars without the pressure of committing to a purchase. The first of these locations have opened in California and New York as of late summer 2020, and the next additional locations are currently set to open in Denver and Austin. 

The Polestar 2 is available for sale in all 50 states and Polestar will announce lease and retail finance options for the vehicle in the near future.

In the pursuit of accelerating sustainable mobility, Polestar, the electric performance car brand, today released a multi-episode video series featuring Golden Globe winner Oscar Isaac. A champion for climate justice, Isaac delves deeper into Polestar innovations which aim to improve today’s society, and that of the future.

In partnership with The Wall Street Journal, “Making aNew” is a five-part mini docuseries which seeks the truths behind Polestar’s ethos and advancements in sustainability, electrification and performance. The video series is available to view today at www.polestar.com/us/making-anew.

“As the automotive world moves to electrification, important terms such as sustainability and clean energy are becoming generic slogans with diminished meaning,” said Oscar Isaac. “After learning about the company, I feel better about driving a Polestar because the brand is transparent about how its cars are produced, accountable for its impact on the planet and taking action to truly offset the footprint of its vehicles.”

Since the launch of the brand in 2017, Polestar has become synonymous with the development of new technologies, harnessing refined performance and incorporating unconventional materials in the development of its vehicles.

More recently, the brand began publishing detailed climate impact reports of its electric vehicles as they leave the production line, aiming to be the most transparent company in the automotive industry. As a proof point of this pledge, Polestar has published a full lifecycle analysis of the Polestar 2 Electric Fastback, and will release its first annual sustainability report in March of this year.

“We are determined to be the guiding star for our industry, accelerating the shift to more sustainable mobility. Innovation, clean energy, circular materials and transparency are areas of particular focus. A great example of this is the use of blockchain to improve the accountability of our cobalt supply chain,” said Fredrika Klarén, Head of Sustainability at Polestar. “Collaborating with visible activists like Oscar, who are as passionate about carbon-neutrality as we are, will help raise awareness and understanding, paving the path for a more sustainable future.”

About Polestar

 

Polestar is the independent Swedish premium electric performance car brand founded by Volvo Cars and Geely Holding. Established in 2017, Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. The company is headquartered in Gothenburg, Sweden, and retails its vehicles in ten global markets across Europe and North America, and in China.

Polestar produces two electric performance cars. Polestar 1 is a low-volume electric performance hybrid GT with a carbon fiber body, 609 hp, 738 ft.-lb. and an electric-only range of 60 miles – the longest of any hybrid car in the world. The Polestar 2 electric performance fastback is the company’s first fully electric, high volume car. Polestar 2 launched in 2020 with an all-wheel-drive electric powertrain that produces 408 hp and 487 ft.-lb., with a maximum range of 233 miles EPA (292 miles WLTP).

In the future, the Polestar 3 electric performance SUV will join the portfolio, as well as the Precept – a design study vehicle released in 2020 that is slated for future production. Precept showcases the brand’s future vision in terms of sustainability, digital technology and design.

2021 Polestar 2 Image 3
2021 Polestar 2 Image 2
2021 Polestar 2 Image 1

*All tax information is current as of April 15, 2020. Government incentives are for informational purposes only and subject to change without notice, nor are within Polestar’s control. Incentive programs are offered and administered by government agencies. Eligibility and availability vary. Visit your state program’s website for the most up-to-date information on availability and redemption requirements. Your eligibility for income tax credits depends on your personal tax situation. Polestar encourages consulting with your tax advisor for details.

 

**The IRS offers a Qualified Plug-In Electric Drive Motor Vehicle Tax Credit of up to $7,500 on the purchase of qualifying vehicles. This is not tax advice. Consult your own tax advisor for details.

Toyota Avalon TRD

By Abigail Baldwin × Vaughn Lowery

Los Angeles traffic is a sea of homogeneity and it’s hard for your car to stand out amongst the sprawl of uninspired sedans and low-performance hatchbacks. The 2020 Toyota Avalon TRD is the perfect, unique commuter car that’s practical while also making a standout statement. The sleek, high-performance vehicle is perfect for a youthful executive with a small family in tow. It’s red accents, curved tail lights, and high-speed performance variants set it apart from the dull monotony of the commuter car market.

Design

The design of the 2020 Toyota Avalon TRD is sleek and vigorous. It’s low to the ground, and 1.8 inches longer than a Toyota Camry, giving it a sporty look. Driving the Avalon TRD makes a visual statement with a massive grill. The taillights are elegant and concave, above TRD exhaust tips, and the side-skirts feature a unique red pin-striping detail.

Toyota has continued its uses of the push-button start and keyless entry features with the Avalon TRD. The car also features a remote start by holding down on the unlock button on the key, allowing you to start your car from inside the house on a cold day. The key also includes a trunk button that gracefully opens the exceptionally spacious trunk.

The interior of the Avalon TRD is airy and luxe. The black leather features red contrast stitching to match the vibrant red seat belts, red piping accents on the seats, and the exterior pinstripe. No one has to fight for shotgun because the back seats have ample legroom, two charging stations, and a convenient center armrest that has a drop-down cup holder for everyone’s Starbucks…

The attention to detail includes the front seat door panel, which is padded leather with classic window and mirror controls. The red piping and cloth inserts make the heated front seats sporty and comfortable. The red contrast stitching is incorporated throughout the interior of the vehicle, including the steering wheel. The dashboard and gages have a simple, uncluttered look. The center console matches the sporty aspect of the car and doesn’t skimp on handy features: four USB charging stations, a Qi-compatible wireless charging station, two cup holders, and a button parking brake below the shift. A large sunroof set into the dark leather ceiling completes the luxurious interior.

Technology

The state-of-the-art technology enhances the commodious interior of the Avalon TRD. The Avalon TRD features cruise control on the steering wheel and a back-up camera with multiple angle options. The media center is a touch screen and provides voice activation Bluetooth for handsfree calling and music control. The voice control button is placed on the steering wheel for easy access. The Audio Plus system includes eight speakers for surrounding sound. The media center has an audio jack and a USB 2.0 port. The car is Apple CarPlay and Amazon Alexa compatible, as well as Scout®, GPS Link, Siri®, and HD Radio™ compatible. This model also offers an HD radio with a SiriusXM® 3-month All Access trial.

Performance and Safety

What’s most unique about the 2020 Avalon TRD is that it’s a commuter sedan with multiple performance variants. The car includes eco, normal, and sport modes. The Avalon TRD has an incredibly luxurious and sporty feel. It is an 8-speed automatic with the option of manual gear shift, using steering wheel tabs or the traditional stick shift.

The car has an almost silent start and minimal road noise. It has a responsive, natural feeling throttle and fast acceleration. The 2020 Avalon has two-piston brake calipers. The breaks are smooth with a gradual bite and require that you push halfway down to get a more dramatic break. The 2020 TRD has a lower center of gravity and stiffer springs than the previous Avalon model. It features 19-inch rims, lighter than the standard, s, and the car has updated, track-tuned suspension. Also, the special suspension accompanies a 15.8 gal fuel tank capacity, a 3.5 L V6 engine, and a horsepower of 301 hp. With a curb weight of 3,638 lbs and an MPG of 22 city/31 highway, the Avalon’s features are space and resource-efficient. The steering is a bit heavier than the previous Avalon but still exceptionally light, allowing for flat turns with a great grip.

The Avalon TRD has great visibility, with additional trunk windows on either side. The car’s protective system offers fast response times and enhanced vehicle stability control for a safe drive you can trust. It includes ten airbags: driver and front passenger Advanced Airbag System, driver and front passenger seat-mounted side airbags, driver and front passenger knee airbags, rear seat-mounted side airbags, and front and rear side curtain airbags. Additionally, the 2020 Avalon has front and rear energy-absorbing crumple zones, a blind-spot monitor, and rear cross-traffic alert.

Overall, the 2020 Avalon TRD is a unique, luxury vehicle with safety and security you can feel, and style you can see.

Pricing

The 2020 Avalon TRD goes for $45,000 before market adjustment, making it a competitor for Audi and BMW models. The suggested retail price or MSRP starts at $42,375. The TRD, however, is larger than the competition, with a more spacious and luxurious interior, and its own sleek, red-accented look. Additionally, the TRD comes with a memorized steering wheel position and a higher fuel economy when compared to the 2020 Nissan Maxima.

For updated pricing details and a closer look at the model, visit Toyota’s website.

Lexus, GS F, Vaughn Lowery, Toyota, 360 MAGAZINE, Anthony Sovinsky

Do You Really Need A Lift Kit And How Much Will It Cost You?

What will you pay for a Lift Kit Installation?

With so many fantastic options out there like the Rough Country Canada lift kit from Just Jeep, it can be difficult to find the lift kit you believe to be the optimal choice for you. It’s also crucial to consider how much money it will take to actually install the lift kit in order to make the right choice. Furthermore, depending on which one you have decided upon, the actual amount of time it may take to complete the process of installation will still largely depend on how many individuals there are to give you a hand. This is also an expense to look out for, as getting the kit installed professionally ranges from $400-$1200.

Different Lift Kit Forms

Generally speaking, there are two forms of lift kits available, that work with the suspension in different manners and vary in cost.

Body Lift Kits and Their Cost

A body lift kit will impact the height in which the cabin of your vehicle is situated, while the suspension frame is kept as is, giving the option of more sizeable tires. this does not influence ground clearance however, so the undercarriage is no more protected. Due to fewer pieces required for installation, this kit is often less pricey compared to others.

Body Lift Kits and Their Cost

Alternatively, suspension lift kits will often cost more but can provide more bang for your buck. These kits elevate the whole vehicle, such as the suspension system and frame, giving more clearance off the ground as well as allowing for bigger tires. These are ideal for those who enjoy off-roading due to their capabilities. However, they can run you from $300-$2,000, on top of an additional $400-1,200 depending on the kit you purchase and the installation services you opt for.

Additional Expenses

Alteration to the suspension or ride of the automobile will require alignment by a professional. This can cost roughly $80-$200 so it is useful to leave some extra money to work with because this should be done quickly after installing the lift kit.

To ensure smoothen the installation process, there are some tools you may need to purchase in order to work quickly and more efficiently. Notably, you can also rent or borrow tools to save some extra cash.

List of tools needed:

First off, it is generally advisable to at minimum have a few important tools with you to complete this project such as

  • jacks and jack stands (that can be used on the particular weight of the automobile)
  • various sized nuts and bolts
  • screwdrivers
  • wrenches

Additionally, the following items will also prove useful during installation

  • a torque wrench
  • hammer
  • lubricant
  • tire stops
  • spring clamps
  • a breaker bar
  • PB blaster
  • tools for tire removal

Use Truck Spring to find a Lift Kit for Your Truck

Specializing in truck suspensions, Truck Spring offers trained and licensed experts that can aid you in finding and installing the optimal lift kit for your vehicle. Please feel free to call us at 800-358-4751 today and allow us to answer all your questions or concerns.

When you are ready to get started, chose the make of your automobile below to discover your ideal lift kit today!