Posts tagged with "automotive"

Polaris Slingshot × Roush

POLARIS SLINGSHOT PARTNERS WITH ROUSH® PERFORMANCE
ON SPECIAL EDITION MODEL.

♤ New ROUSH® Edition Designed with Racetrack Attitude for Drivers Who Want to Win Over the Streets & Draw Envious Stares

♤ ROUSH® Edition Represents First-Ever Cross-Branded Slingshot and Touts Perfect Blend of Style & Performance, Packed with Exclusive ROUSH® Branding & Premium Componentry

Polaris Slingshot, the show-stopping, adventure-seeking three-wheel vehicle, today announced a partnership with ROUSH® Performance with the unveiling of an all-new, special ROUSH® Edition model. Designed at the intersection of head turning looks and performance lifestyle, the Slingshot ROUSH® Edition delivers a racetrack attitude with exclusive ROUSH® branding. 

Built upon the Slingshot R platform, the Slingshot ROUSH® Edition packs the 203-horsepower ProStar engine, but adds premium componentry, including Brembo® Brakes with exclusive slotted rotors, a Slingshot Excursion Top, Sparco® Pedal Covers, and an exclusive race car-inspired steering wheel with color accents. Taking stand-out style to an entirely new level, the Slingshot ROUSH® Edition features a special graphics package that enhances Slingshot’s distinctive look and performance with unmistakable ROUSH® styling and branding, including seats with an exclusive design, a special edition color-matched design for the instrument cluster, and blacked-out badging. Manual transmission options feature a ROUSH® Block “R” branding on the gear shift knob, while AutoDrive offerings are standard with Paddle Shifters.

“We’re proud to be collaborating with ROUSH® to deliver a special edition like no other,” said Chris Sergeant, Polaris Slingshot Vice President. “We wanted to design a ride that authentically reflects ROUSH®’s trusted heritage in performance, but remained true to the wow-factor, adventure-seeking lifestyle only Slingshot provides, and the Slingshot ROUSH® Edition delivers on those promises.”

Key features and premium upgrades on the Slingshot ROUSH® Edition include the following:

Special-Edition Paint, Graphics + ROUSH® Branding

Based on Slingshot’s already loaded R trim, the Slingshot ROUSH® Edition stands out with the exclusive Racetrack Red trim and features blacked-out badging and steering wheel color accents, which serve as a symbol of exclusivity with this special edition. The vehicle is complemented with a special ROUSH® graphics package and bold branding throughout including ROUSH® Seat Cover Design, ROUSH® Instrument Cluster and the ROUSH® Badge prominently displayed on the glove box. On Manual models, the shifter features the iconic ROUSH® Block R branding.  

Slingshot’s Excursion Top
The Slingshot Excursion Top has an integrated toolless install and easy removal soft top with improved driver headroom and visibility. The Excursion Top provides added luxury, comfort, style and shade with race-car style cues.

Brembo® Brakes

Providing unrivaled stopping power, the four-piston Brembo® Brakes come standard on the ROUSH® Edition. The slotted Brembo® front brake rotors are 14% larger than the standard front brake rotors and feature fixed calipers.

Premium Billet Pedal Covers by Sparco®

For improved performance, the Pedal Covers by Sparco® provide better foot grip and fits the racing-inspired theme throughout the vehicle. The short accelerator pedal is paired with a shorter and wider brake and clutch pedal for assured control.

Paddle Shifters

While the Slingshot ROUSH® Edition is available with a Manual transmission and a custom shifter, all AutoDrive transmission offerings are standard with Paddle Shifters, because nothing connects the driver with the vehicle more than the ability to shift gears. Drivers with an AutoDrive transmission can take control of their drive and shift gears on demand. The Paddle Shifters are designed from high quality composite material to deliver great feedback while driving.

7” Display Powered by RIDE COMMAND and Stage 2 Rockford Fosgate® Audio Kit

At the controls of the Rockford Fosgate® audio system is Slingshot’s industry-leading 7” Display powered by RIDE COMMAND. Offering touchscreen convenience, the infotainment system comes standard with RIDE COMMAND+, which includes Apple CarPlay®, GPS navigation, and weather and traffic overlays. The Stage 2 Audio Kit by industry-leading Rockford Fosgate® includes a 100-watt Audio System, Automatic Volume Control, and a Plug-and-Play Expandable Amplifier.

To further personalize their race-track-inspired ride, drivers can choose from an assortment of additional factory accessories, including Heated and Cooled Seats, additional storage bags, color-matched rear fender, or upgrade their sound system with a Stage 3 Audio kit featuring integrated speakers behind each vehicle headrest.

The Slingshot ROUSH® Edition ships to dealers in spring 2023, and is available in Racetrack Red in Manual transmission (starting at $37,349; $37,649 CA; $46,999 CAD) and AutoDrive (starting at $39,499; $39,799 CA; $49,599 CAD). 

Learn more about the Slingshot ROUSH® Edition at Slingshot.Polaris.com or on social media: Facebook.com/PolarisSlingshot, @Slingshot on Twitter and @PolarisSlingshot on Instagram. For information on Slingshot rental locations, visit Adventures.Polaris.com.

About Polaris Slingshot

Polaris Slingshot, a brand of Polaris Inc. (NYSE: PII), continues to define the category through style, ride experience, and community with our three-wheeled autocycle. With AutoDrive and Manual transmission options, an open cockpit, side-by-side seating, 5” ride height and a 2.0-liter 4 cylinder Pro Star engine, Slingshot comes in a variety of models that are sure to make a statement. Step into a Slingshot for an adventurous and unrivaled ride experience. Learn more, visit slingshot.polaris.com.

Slingshot is a three-wheeled motorcycle. It is not an automobile. It does not have airbags and it does not meet automotive safety standards. Three wheel vehicles may handle differently than other vehicles, especially in wet conditions. Always wear a DOT-approved full-face helmet and fasten seatbelts. The Driver may need a valid motorcycle endorsement. Drive within the limits of the law and your own abilities. Read, understand, and follow your owner’s manual. Never drive under the influence of drugs or alcohol. Unless otherwise noted, trademarks are the property of Polaris Industries Inc. © 2023 Polaris Industries Inc.

Sparco® is a registered trademark of SPARCO S.P.A. CORPORATION

ROCKFORD FOSGATE® is a registered trademark of Rockford Corporation.

Apple CARPLAY® is a registered trademarks of Apple Inc.

Brembo® is a registered trademark of Freni Brembo S.p.A. Corp of Italy

About ROUSH® Performance

ROUSH® Performance was founded in 1995 by motorsports legend Jack Roush, the winningest name in racing. Combining performance engineering with entrepreneurship, ROUSH® began selling designs he had created for his team to the broader world of motorsports. Based in Livonia, Michigan, ROUSH® Performance is a division of ROUSH® Enterprises. The company’s talented staff designs, engineers and manufactures completely assembled pre-titled vehicles, aftermarket performance parts, and superchargers for the global performance enthusiast market. For more on ROUSH® Performance, please visit ROUSHperformance.com or call 800.59.ROUSH.

How to get a car on finance with bad credit

If you’ve been declined car finance, you may be thinking it’s the end of the road. Whilst for many applicants, this can mean that you may not get approval, it can be worth having hope and putting yourself in a better financial position before you start to apply again. There are factors that you can consider helping increase your credit score, build a credit score, and increase the likelihood of getting a car on finance. However, firstly, it can be a good idea to get more of an insight into how car finance is affected by credit scores. The guide below looks to do exactly that. Let’s take a look at how your previous credit affects approvals and also the top 5 ways in which you can increase your chances of getting a car when you have poor credit

How does credit history affect car finance? 

Many people with bad credit don’t actually know how their low credit score affects car finance approvals. When you apply for car finance, a lender wants to know the likelihood of you being trusted to pay back your loan on time and in full. They can do this by referring to your previous borrowing history. If your history shows high levels of debt or missed or late repayments, you are more likely to default on any future loans too. This increases the risk to the lender, and they may decline you. Alternatively, some lenders can approve you for finance but can set a higher interest rate to help secure the deal. Having a better credit score and a long history of being able to handle your credit or finance responsibly will not only get you easier acceptances, but it will also increase your credit score and get you a better car finance rate. 

5 ways to increase the chances of getting a car with a poor credit score.

Whilst car finance will never be guaranteed and you will need to meet the lenders criteria before you can get approved, there are a few factors you can consider preparing your application.  

  1. Check your credit report.

You’d be surprised how many car finance applicants don’t know what their current credit score is and what is listed on their report. It can be a good idea to get a free credit report from a trusted credit referencing agency and take some time to see what’s recorded on there. You should make sure all your information is accurate and up to date as having misinformation on your credit report can be negatively affecting your score. It’s also important that the information you supply on your application matches your credit report as lenders use it to confirm your details and reduce the risk of fraudulent applications. 

  1. Reduce any existing debt.

One of the factors that can affect your car finance application and also your credit score is how much debt you currently owe. High levels of existing debt negatively impact your score and you should try to reduce any debt before taking out car finance. You should try to only use around 50% of any available credit limits and if you really want to make an impact on your credit score, try to keep it under 30%. From a lenders point of view, when you have lots of debt already and aren’t clearing it, they may think you can’t handle taking on any more credit. By taking control of your finances and reducing your debts it can make your finance more manageable and could increase your monthly affordability. 

  1. Build a credit history.

It’s a common misconception that having no previous credit history is a good thing. However, lenders can’t see how you handle credit without any evidence. It can be hard to get a car on finance but without a credit check being performed but most lenders use a soft search that won’t affect your score. You can start to build a small credit history by using a credit building card to make small purchases on and paying them off on time and in full each month. Alternatively, something as small as getting a mobile phone contract in your name and setting up a direct debit to meet the repayment each month can build a credit history. 

  1. Make payments on time.

If you currently have finance or credit, it’s important that you focus on these repayments first before you look to open new credit accounts. The easiest way to increase your credit score is by keeping on top of repayments and showing evidence that you can meet deadlines. It can be a good idea to set up direct debits for any payments you need to make so they are never missed. If you are struggling with your current repayment schedule, you should never miss the payment and instead speak with your lender who provided the loan and see how they can help. 

  1. Consider hire purchase.

If you’re struggling to get a car on finance, you may be applying or the wrong kind of agreement. Hire purchase deals are never guaranteed but they could be more accessible for bad credit applicants. This is because hire purchase is a form of secured loan and means the lender owns the car throughout the agreement. If you fail to stay up to date with your repayments, the lender has the right to take the car off you so it lessens the risk, and they can use the car as collateral. This shouldn’t be taken lightly though and missed payments or having the car repossessed can lead to much more serious financial implications and massively affect your ability to borrow money in the future. 

Range Rover and Deer Valley Resort partnership via 360 magazine.

Range Rover House

Range Rover announced a three-year partnership with Deer Valley Resort in Park City, Utah and the opening of Range Rover House Park City, a premier alpine luxury destination. These announcements are a continuation of the Range Rover brand’s modern luxury strategy.

The partnership with Deer Valley Resort designates Range Rover as the “Official Luxury Vehicle of Deer Valley Resort,” beginning today, February 14, 2023. The brand will enhance the resort’s renowned guest experiences through preferred parking access, complimentary in-town transportation for lodging guests and curated ski package.

Range Rover House is a global series of premiere luxury venues offering Range Rover owners with exclusive curated experiences and hospitality. Range Rover House Park City will be located on Main Street, Park City, and is open by invitation exclusively to owners of all Range Rover brand vehicles beginning today, Tuesday, February 14 through Sunday, February 26, 2023.

Full story on the Ranger Rover partnership with Deer Valley Resort here.

Full story on the Range Rover House Park City here.

2022 Range Rover P530 First Edition activation in meatpacking district via 360 MAGAZINE.

Range Rover P530 First Edition

The 2022 Land Rover Range Rover P530 First Edition is a clear definition of a successful product and one of the most stunning vehicles on the market, attracting the attention of car enthusiasts as well as the general public. This new British SUV model showcases non-hybrid and new hybrid engines with adopted rear-wheel steering and new accommodative seven-occupant seating. The P530 provides a range of customizations for customers including notable options between short and long wheelbases, luxury and comfortable amenities, and a split rear tailgate.

Design

The first edition of this enhanced Rover was designed for both a breathtaking melding of function and design that reconstructs the previous models. Lead designer, Gerry McGovern, and his team reimagined an icon. Gerry and the team indeed successfully crafted a remarkable fifth-generation Range Rover P530 and arrived at classic sleek, pared-down elegance. Imagine  23-inch veers uniquely filling the arcs and “the hidden” vertical rear light. Check out the vertical taillights that appear when illuminated that indeed make a difference for the rear. The switchgear is more upscale, sleeker, and softer than previous models. For the first time, the first edition Range Rover has an additional third-row feature that expands the previous linear design, making the interior a show stunner.

Most importantly, short and long-wheel-based designs have a choice of four, five, or seven-seat interiors. The P530 comes with an engine capacity of 4.4 liters with a V8 Twin –Turbo petrol design, automatic transmission of eight-speed, drivetrain equipped with intelligent all-wheel intelligent driveline dynamics, a classic exterior color sunset gold satin, interior trim fitted with perlino semi-aniline leather, and Pirelli-285/40 R23 A/S tires. The new model is also equipped with an electrified powertrain that provides PHEV that conjoins the advanced Ingenium petrol engine with a 105kW electric motor, empowering the car to function as a full petrol engine or electric vehicle when necessary. Engine includes an intercooler and twin-turbocharged DOHC 32-valve V-8, aluminum block and heads, direct fuel injection engine with a displacement of 268 in3, 4395 cm3, power of 523 hp @ 6000 rpm and Torque: 553 lb-ft @ 1800 rpm.

Technology

This First Edition tech advancements include the finest materials to craft a conducive haven for all passengers, making each journey a memorable and wonderful experience. Talk about the works – a steering wheel modernized with electric power-assisted steering, rack, and pinion all-wheel steering, a 13.1-inch Pivi pro touchscreen designed as an instructions center platform, hard buttons for HVAC, and rotary controllers. Driven modes and off-road functions like crawl control, hill descent, and low range provide flexibility for any driving occasion. Additionally, the SUV has Android Auto and wireless Apple Car play, Meridian sound, improved seats, and Alexa voice control. Meridian sound comes with the third-generation dynamic noise dissolution system, which displays engine sounds transmitted to the cabin, tire noise, and wheel vibration for a full sensory trip. The engine sound transmitter generates a canceling signal and includes a duo of 60 mm breadth speakers fixed on the head support of the four main passengers’ seats for a beautifully personalized ride. The new model standard wheelbase is equipped with front and rear suspension. The front suspension has a double wishbone with a virtual swivel axis and split a lower arm, electronic air suspension. To contrast, the rear suspension has five-link axles, electronic air, and suspension.

Performance 

The 2022 P530 was crafted with peerless refinement and effortless performance. It has an inclusive line-up of unconventional 6 and 8-container drivelines, either an advanced chargeable turbo of 4.4L “hot-vee” V8 thrusting out 523 horsepower and 553 lb-ft or mild-hybrid chargeable turbo of 3.0L straight-six making 406 lb-ft of torque and 395 ponies. There’s even a straight 6-cylinder with an advanced 48v mild hybrid Ingenium petrol and diesel engine with a 39.2kWh battery operated containing lithium-ion, which has a 105 kW electric motor integrated with transmission and a usable capacity of 31.8kWh. The recent model’s performance on the road is smooth and delivers seamless wafting, which separates it from the previous models. To top it off, it can blend serene road trip rides with enhanced body control. On the pavement, the P530 will hover over broken pavements, melting large suspension movements and neutralizing small ones to shake down the needle of the chassis briefly. It provides electrified performance with a comprehensive line-up of advanced powertrains that brings new levels of capability to Land Rover‘s flagship SUV and efficiency compared to past fleets.

Bolster an electrified performance with two new Extended-Range plug-in hybrid electric vehicle powertrains providing up to 113km/70 miles of EV range and extraordinary efficiency. The vehicle has two main charging options: a DC rapid charger, which provides an efficiency of 0-80 % in under an hour, and an AC home charger which provides an efficiency of 0-100% in five hours. Notably, the extended Range PHEV uses three driving modes: save mode, EV mode, and hybrid mode. Save mode preserves the battery level to be used later while hybrid mode optimizes energy efficiency between petrol and electric power.

Additional features

Advanced rear-wheel steering has improved tighter turning stability above 50km/h which can reduce its turning circle. Touch control makes shifting from the second-row seat to the third-row seat easy; all you have to do is tap the touch control to activate the rear sliding and tipping forward function. Generally, there’s advanced, responsible and sustainable interior options. The interior offers customers a more comprehensive range of finishes and materials, such as innovative tactile Ultra fabrics and textiles. The new model SWB and LWB have new auto-folding load space covers behind the first, second, and third rows with a sheathable design that moves back when the upper tailgate is unlocked. The load space provides a more spacious load area for the convenience of the customers.

To add, it comes with unique technical specifications of HF 523, a torque lb-ft 553, top speed of 155 mph. The P530 is available in a Sunset Gold Satin finish and offers various exterior colors. Other features entail a tailgate events suite with leather cushions, wireless device charging with a phone signal booster, blind spot assist, traffic sign recognition, and an adaptive speed limiter.

Target Audience/ Pricing

In short, the 2022 Land Rover Range Rover P530 First Edition is a perfect match for someone who is looking for luxurious amenities and willing to incur extra 100,000 dollars for a unique Range Rover experience. Due to its improved occupant capacity, the automobile caters to individuals with large families looking for spacious load space areas and additional seating.

The Range Rover P530 First Edition is your option if you want something more exclusive and pricey. The model’s price depends on customers’ preference; a standard wheelbase will cost you approximately $263,700 – $333,410.

Check out The 2022 Range Rover P530 First Edition Here

2022 Range Rover P530 First Edition activation in meatpacking district via 360 MAGAZINE.
2022 Range Rover P530 First Edition activation in meatpacking district via 360 MAGAZINE.
2022 Range Rover P530 First Edition activation in meatpacking district via 360 MAGAZINE.
2022 Range Rover P530 First Edition activation in meatpacking district via 360 MAGAZINE.
2022 Range Rover P530 First Edition activation in meatpacking district via 360 MAGAZINE.
2022 Range Rover P530 First Edition activation in meatpacking district via 360 MAGAZINE.
2022 Range Rover P530 First Edition activation in meatpacking district via 360 MAGAZINE.
2022 Range Rover P530 First Edition activation in meatpacking district via 360 MAGAZINE.
2022 Range Rover P530 First Edition activation in meatpacking district via 360 MAGAZINE.
2022 Range Rover P530 First Edition activation in meatpacking district via 360 MAGAZINE.
2022 Range Rover P530 First Edition activation in meatpacking district via 360 MAGAZINE.
2022 Range Rover P530 First Edition activation in meatpacking district via 360 MAGAZINE.

Article: Jess (Jindian) Chen, Krish Narsinghani, Vaughn Lowery

Lectra × TextileGenesis via 360 MAGAZINE.

Lectra × TextileGenesis

Lectra announces the acquisition of the majority of the capital of TextileGenesis

Lectra extends its software offer to material traceability
and reinforces its position in Industry 4.0

Lectra announces the signature of an agreement to acquire 51% of the capital and voting rights of the Dutch company TextileGenesis. As a major player in the fashion, automotive, and furniture markets, Lectra contributes with boldness and passion to the Industry 4.0 revolution by providing software, equipment, data, and services to brands, manufacturers, and retailers.

Founded in 2018, TextileGenesis provides a Software as a Service (SaaS) platform that enables fashion brands and sustainable textile manufacturers to ensure a reliable, secure and fully digital mapping of their textiles, from the fiber to the consumer, and thereby guarantee their authenticity and origins. This solution ensures the traceability of TextileGenesis’ customers’ entire sustainable textile supply chain in order to meet the demands for transparency, driven by changes in legislation in a growing number of countries and by growing consumer awareness, thereby encouraging sustainable development.  

Its innovative traceability mechanism, which addresses both ends of the textile value chain, as well as its network of partners for material certification, and its technology platform guarantee the exchange and tracking of reliable and secure data throughout a material’s life cycle.

Several of the world’s most prestigious fashion brands as well as leading sustainable fiber producers are already convinced of the value of TextileGenesis’ innovative offer, which enables the connection of multiple actors of the sustainable fashion ecosystem on this platform.

“Fashion is one of the most fragmented industries due to its long and complex value chain, which makes it opaque to brands, suppliers, subcontractors, and consumers” says Amit Gautam, founder of TextileGenesis. “Today, only 19% of fashion industry actors have visibility of their value chain, and this visibility is often partial. Many brands, especially those that have set ambitious sustainability goals, face a real challenge in terms of supply chain transparency. If they cannot track the life cycle of certified materials, they will not be able to justify the sustainability of their products,” he adds. 

“Having the highest ethical standards, guaranteeing the well-being of our employees, and preserving the environment are embedded in Lectra’s DNA and guide our daily decisions. Through our technology, acquisitions, and partnerships, we aim to empower our customers to work in a more socially and environmentally responsible way,” says Daniel Harari, Chairman and Chief Executive Officer of Lectra. “We look forward to joining forces with TextileGenesis’ talented teams to accelerate the development of their sustainable material traceability solution and deepen our knowledge of the textile value chain in the fashion industry,” he concludes.

At the beginning of January, Lectra will acquire 51% of TextileGenesis for 15.2 million euros. The acquisition of the remaining share capital and voting rights is expected to take place in two stages, in 2026 and 2028, for an amount that will be calculated based on a multiple of the 2025 and 2027 recurring revenues.   

About Lectra:

As a major player in the fashion, automotive and furniture markets, Lectra contributes to the Industry 4.0 revolution with boldness and passion by providing best-in-class technologies.

The Group offers industrial intelligence solutions – software, equipment, data and services – that facilitate the digital transformation of the companies it serves. In doing so, Lectra helps its customers push boundaries and unlock their potential. The Group is proud to state that its 2,500 employees are driven by three core values: being open-minded thinkers, trusted partners and passionate innovators.

Founded in 1973, Lectra reported revenues of 388 million euros in 2021 and is listed on Euronext Paris (LSS), Lectra has set a revenue target of between 514 and 534 million euros for 2022. 

For more information, visit lectra.com.

Follow Lectra on social media:

Facebook / Linkedin / Youtube

EVERRATI’S GT40 & LAND ROVER via 360 MAGAZINE.

EVERRATI’S GT40 & LAND ROVER PASS SAFETY TESTING

EVERRATI’S GT40 AND LAND ROVER PASS VIGOROUS R100.01 ELECTRICAL SAFETY TESTING

  • Everrati’s electric GT40 and Land Rover ‘Series’ pass UN-ECE R100.01 testing for safety requirements related to electric powertrains  
  • GT40 R100.01 testing carried out at HORIBA MIRA’s world-leading facilities
  • Land Rover Series IIA testing carried out by the Netherlands Vehicle Authority – RDW
  • Results further validate Everrati’s OEM-grade design, engineering and quality, and underline how the company is continuing to raise the bar for electrified classics  

Everrati Automotive Limited (Everrati), the leading global technology company specialising in the redefining and futureproofing of automotive icons, has announced that both its electric GT40 and Land Rover Series have passed electric vehicle safety testing for their state-of-the-art electric powertrains. 

The achievement demonstrates Everrati’s OEM-grade engineering, design, and quality processes, as well as its leadership and commitment to battery safety and standards.

UNECE R100.01 is a vehicle safety standard devised to test electric vehicle powertrains to ensure that they are safe for use. The testing involves a vigorous assessment of the electrical safety of the High Voltage components installed within a vehicle, and includes protection against electric shock, protection against direct and indirect contact, isolation resistance testing and overall vehicle safety. 

As part of the GT40’s battery safety and validation process, the car recently passed R100.01 testing at HORIBA MIRA’s world-leading facilities in Warwickshire, UK. Featuring a state-of-the-art proprietary EV powertrain with a power-dense 62.5kWh lithium-ion battery and sector-leading 700V architecture generating up to 800bhp and 800Nm of torque and 0-60mph time of 3.5 seconds, it represents the pinnacle of redefined EV supercar performance and technology. 

Meanwhile, Everrati’s redefined Land Rover Series IIA, which is available in the UK already, passed UN-ECE R100.01 testing at the Netherlands Vehicle Authority – RDW. Fully satisfying its testing, it is now approved for sale in the Netherlands where customer deliveries have already begun. 

The advanced EV powertrain featured in the Series IIA has a range of up to 150 miles, combined with regenerative braking, AC and DC fast charging capability. With a 60kWh battery and 150bhp and 300Nm from its electric motors, it offers both two-wheel drive and four-wheel drive modes.

Justin Lunny, Founder and CEO of Everrati comments: “The achievement of our Land Rover Series IIA and GT40 in attaining compliance to the vigorous UNECE R100.01 electrical safety testing is a testament to Everrati’s OEM-grade engineering, design, and quality processes, which continues to raise the benchmark for the standards of electrified classics.

“Every Everrati product is the result of the most robust vehicle development and the attention to detail from our team of highly-skilled specialists. Both the GT40 and Series IIA, like all of our models, represent the very best in electrified icons and underline how we are continuing to set new standards in this rapidly growing sector.”

Headquartered in Oxford, UK, Everrati joined forces with Superformance in July last year with the mission of precision re-engineering the legendary Le Mans-winning car with a custom-designed electric drivetrain for a zero-emissions future. Superformance, based in Jupiter, Florida, is a global leader in the manufacture of 1960s-era continuation component sports cars and produces a rolling chassis for the GT40 built under license. As a result, it is the world’s only GT40 EV listed in the official Shelby Registry.

About Everrati

Everrati was founded in 2019 by British entrepreneur Justin Lunny and long-term automotive specialist Nick Williams. Both car enthusiasts from an early age, they became increasingly conscious of the wider impact combustion engines have on the environment. Everrati was launched with the vision of restoring iconic models from an earlier era and converting them to electric propulsion. Everrati’s model line-up consists of electric versions of the Porsche 911 (964) Coupe, Targa, Cabriolet in Pure, Signature, and Gulf Signature Editions, Land Rover Series IIA, GT40 in partnership with Superformance including officially licenced Gulf Edition and Mercedes-Benz W113 SL ‘Pagoda’. Everrati designs, develops and builds its cars from a bespoke facility in Upper Heyford, Oxfordshire. 

Everrati restores and modifies existing classic and iconic cars for its customers to enable them to be used and enjoyed in a low carbon world. Everrati does not manufacture vehicles. Everrati is not sponsored, associated, approved, endorsed, nor, in any way, affiliated with the manufacturers of the cars they restore. All brand names, logos and crests along with any other products mentioned are the trademarks of their respective holders. Any mention of trademarked names or other marks is for purpose of reference only. 

2022 Hot Wheel Legends Tour Winner - Craig Meaux via 360 MAGAZINE.

2022 Hot Wheel Legends Tour Winner – Craig Meaux

Global 2022 Hot Wheels™ Legends Tour Winner Crowned at Jay Leno’s Garage

  • Announced on November 12, the 1992 Autozam Scrum from Beaumont, Texas, will be inducted into the Hot Wheels Garage of Legends™
  • The first truck in Hot Wheels Legends Tour history will be immortalized as a 1:64 Hot Wheels die-cast car sold around the world
  • Hot Wheels debuted “Where Legends Are Made” adult-focused campaign during Global Grand Finale, showcasing activities the brand will launch in the future
  • Hot Wheels Legends Tour demonstrates the brand’s legendary status in the automotive world as part of the adult-facing campaign

The winner of the 2022 Hot Wheels™ Legends Tour was crowned during the virtual Global Grand Finale event held at Jay Leno’s Garage on November 12. Nicknamed “Texas Toot,” the ultra-custom 1992 Autozam Scrum mini truck, built by Craig Meaux of Beaumont, Texas, will be immortalized as a 1:64 Hot Wheels die-cast vehicle and inducted into the Hot Wheels Garage of Legends™.

Customized in Meaux’s garage and built entirely for fun, “Texas Toot” started life as a stock Japanese import in 2020, before becoming this year’s Hot Wheels Legends Tour champion. This custom Kei truck features a fabricated five-foot hydraulic lift, Chevrolet 454 big-block, TH400 transmission, 12-inch drop reverse rotation FTI transfer case, 250 shot nitrous kit, train horns and massive custom welded 30″x15″ wheels. Following this bucket list win, and in true challenger spirit, Meaux intends to use his passion project in burnout competitions, which he is sure to dominate in what Jay Leno calls his “superhero” truck. 

“The competition was strong in 2022, but turning a Japanese mini truck into a monster truck was hard to beat,” said Ted Wu, Vice President, Global Head of Design for Vehicles, Mattel. “As the first truck to be crowned since the inception of the Hot Wheels Legends Tour, we hope Craig’s passion project inspires builders and fans from around the world to set big goals and follow their dreams. I cannot wait to see what this super-sized mini truck looks like in 1:64-scale.”

“I wasn’t expecting to win, so this is a dream come true,” said Meaux. “I wanted to create something that no one else had. I didn’t have previous experience with this sort of fabrication, so it’s awesome that it came out the way it did and to have everybody enjoy the truck.” 

Co-hosted by celebrity car enthusiast Jay Leno and motorsports ambassador Jarod DeAnda, the fifth annual Hot Wheels Legends Tour Global Grand Finale featured 10 incredible builds around the world and an array of judges who were tasked with choosing the entry that best represents authenticity, creativity and garage spirit. Joining Jay and Jarod on stage were Ted Wu, Global Head of Design for Vehicles, Mattel; Bryan Benedict, Design Director of Hot Wheels and Matchbox Die-Cast Vehicles, Mattel; Brendon Vetuskey, Lead Designer for Monster Trucks Die-Cast and Redline Club Vehicles, Mattel; Dalal Elsheikh, Advance Autonomous Design Director at Ford and Hot Wheels Brand Ambassador; Magnus Walker, television presenter, fashion designer and prolific car collector; Misha Mansoor, founding member of progressive metal band Periphery and Hot Wheels Brand Ambassador; and Jon Chase, former Art Director at Hoonigan and Founder of the DSTROYR lifestyle brand.

As part of this exciting finale event, Hot Wheels announced the brand’s first-ever adult-facing campaign, “Where Legends are Made.” Designed to further engage the global car enthusiast community, this campaign serves as an umbrella for the adult-facing activities Hot Wheels will launch in the future, expanding beyond traditional automotive into pop culture. This includes segments such as fashion, film, gaming, NFTs and luxury, while remaining true to the brand’s car culture heritage with builder activities such as the Hot Wheels Legends Tour – the world’s largest traveling custom car show.

To kick off this adult campaign, Hot Wheels shared a video featuring culturally relevant influencers from around the world who champion different categories of car fandom – exotics, muscle/hot rods, modified/drift, EV/future, motorsports, trucks/off-road and retro/classic.

“’Where Legends are Made’ was created to expand our reach to more adult auto enthusiasts with an affinity for Hot Wheels and encourage them to celebrate their passion and become collectors,” said Wu. “Membership in our exclusive Red Line Club tripled in 2021, which proves that there is a strong demand for premium limited-edition die-cast cars and a desire for an adult members-only collector community for Hot Wheels die-cast vehicles.”

For more information about the “Where Legends are Made” campaign, visit:

https://creations.mattel.com/pages/hot-wheels-where-legends-are-made

Dickies, the global leader in workwear, is once again proud to join the Hot Wheels Legends Tour and celebrate the brand’s do-it-yourself personality. The Legends tour exemplifies “Built not Bought” and this falls right in line with Dickies, which is proud to be present at each of the tour stops providing Dickies wear for judges and staff. In addition, select commemorative Dickies apparel will be available to consumers at each Walmart stop with proof of Dickies purchase from inside the store. Visit the Dickies booth at the event for more details. 

To learn more about the Hot Wheels Legends Tour, visit www.HotWheels.com/Legends.

About Hot Wheels

As a 54-year-old brand more relevant today than ever before, Hot Wheels is the world’s leading vehicle franchise which represents and unites all segments of car culture. For decades Hot Wheels has proven its influence in automotive and pop culture with legendary design and epic performance. Through unparalleled collaborations with global leaders in streetwear, fashion, luxury, entertainment, action sports and motorsports, Hot Wheels is the #1 selling toy in the world with over 8 billion vehicles sold. The brand engages fans of every generation through immersive live events, global competitions, theme park attractions, world-class digital gaming, consumer products and film and television content.

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & FriendsTM, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

About Mobil 1

Mobil 1 motor oil is the world’s leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 motor oils to meet or exceed some of the industry’s toughest standards and to provide exceptional protection under even extreme driving conditions. Mobil 1 motor oil is designed to help protect critical engine parts, maximize engine performance, and extend engine life. For more information, visit us online at www.mobil1.us or and follow @Mobil1 on FacebookInstagram and Twitter.

Lexus Black Panther collaboration in Los Angeles via 360 MAGAZINE.

BLACK PANTHER × LEXUS

LEXUS JOINS FORCES WITH ADIDAS AND ADIDAS S.E.E.D TO CREATE

A CUSTOM ALL-NEW LEXUS RX

INSPIRED BY MARVEL STUDIOS’ ‘BLACK PANTHER: WAKANDA FOREVER’

Last night Lexus unveiled the Wakanda Forever-inspired RX 500h F SPORT AWD “Vibe-Branium.” The all-new Lexus was reimagined in by the women-led design crew of the adidas S.E.E.D (School for Experiential Education in Design) program under the guidance of Calty Design Research, creating a vehicle suited for Marvel Studios’ “Black Panther: Wakanda Forever,” now playing only in theaters.

To help celebrate the recent launch of adidas’s “Wakanda Forever Collection,” the team at adidas sought to bring their “Black Panther: Wakanda Forever”-inspired designs into the automotive space. Created for the best athletes in the world, this performance sportswear embodies what it means to be Wakandan and explores the question, “What if Wakanda had a national athletic team?” The vehicle wrap builds on the custom identity of the fictional African nation as envisioned by adidas, creating an automotive identity that matches the fashion collection.

The design of the interior was driven by a group of all-women students from adidas’ School for Experiential Education Design (S.E.E.D.), a 2-year program at adidas in partnership with Pensole Lewis College of Business & Design, that acts as an alternative to a university education in Footwear Design. Students from this program not only designed the interior of the Wakanda Forever-inspired RX 500h, but also contributed to the costumes in the film. Through a series of workshops, CALTY Design Research worked with the students to bring their Black Panther inspired vision to the RX 500h.  

“The all-new RX 500h is part of our expanding Lexus Electrified portfolio with evolved innovative technology that elevates the driver’s experience,” said Michael Moore, general manager, Lexus International. “There’s an athleticism in the performance of the RX that makes it a perfect fit to join the ‘Wakanda Forever’ team.”

The re-imagined exterior of the RX features the Wakandan-inspired print and purple colorway used throughout the adidas sportswear collection. A diamond pattern inlayed across the hood is inspired by the Black Panther’s claw necklace. Gold details, a tie to the new Black Panther’s suit, accent the exterior, with unique “F” center caps, F SPORT on the wheels and Lexus badging that are reimagined using the fictional Wakandan alphabet. The word “Vibe-Branium,” also spelled in the Wakandan alphabet, is added to the rear badging as part of its unique name: the Lexus RX 500h Vibe-Branium AWD DIRECT4.

Beyond the customized exterior wrap, the students at adidas S.E.E.D (School for Experiential Education in Design) embraced the challenge to reimagine the all-new Lexus RX interior by using the much-anticipated sequel as its source of inspiration.

“Lexus is passionate about fostering future designers,” said Sabina Charfauros-Redmon, creative lead, Lexus International. “We see adidas S.E.E.D as representing a new normal that opens doors for BIPOC women in the design space. It’s a special moment when young creators are given the opportunity to stretch their creativity beyond their own comprehension. Lexus believes in this narrative and is excited to be a part of this process.”

To help guide the students through the design process, Calty Design Research led the students through a series of workshops exploring automotive design, Lexus design, creative processes, color and materials and the power of collaboration.

“Lexus, adidas and Wakanda Forever may seem like they come from totally different worlds but the thread that draws everything together is the pursuit and leadership in unique storytelling and innovative technology,” stated Alex Shen, chief designer at Calty Design Research. “Because of this common thread, the S.E.E.D. designers have such a unique and exciting task ahead of them to create something really artful and cool. It’s a real pleasure and honor for us to witness all the creativity, enthusiasm and collaborative thinking and execution from the S.E.E.D. designers.”

“Collaboration is one of our core values at S.E.E.D. We believe that innovation exists at the intersection of creativity, collaboration, diversity, inclusion and equity,” adds Cheresse Thornhill-Goldson, director, Design Education & Growth | S.E.E.D., adidas. “A critical aspect of our curriculum is ‘open-source’ product creation where we team up with experts across various industries to educate and co-create with our S.E.E.D. designers to bring unique products to life. So, collaborating with Lexus, ‘Black Panther: Wakanda Forever,’ Carbon, Calty and Annex to design the Lexus Vibe-Branium Direct4 RX 500h was such a transformative experience for our students. The end result is a powerful example of what can happen when we leverage the ‘collective genius’ across disciplines.”

Carbon, an adidas partner since 2017, has revolutionized athletic footwear by providing the technology platform for the production of adidas 4D midsoles. Carbon DLSTM (Digital Light Synthesis) technology is pioneered by 3D printing specialists aligning innovation and sustainability in collaboration with adidas to create a portfolio of athletic footwear that meet specific performance needs. In addition, Carbon’s footprint on the silver screen contributing to costumes, animatronics and other worldly environments make them the perfect partner to help realize the S.E.E.D student’s interior vision.

As part of Lexus’s mission to mine budding talent in the creative realm, versatile multi-hyphenated visual storyteller Cami Thomas will document the collaboration with a featurette which is set to release in mid-November on digital platforms.

The custom build will feature an interior re-imagined with future-focused designs, textures and materials. Using the modern luxury of the latest RX as a canvas, adidas’s custom Wakanda-inspired tribal gold print covers sections of the seating surfaces and are featured prominently on the seat bolsters in particular. The same pattern is applied to the door panel inserts and in purple sections of the steering wheel. The F SPORT door sill plate is translated in the Wakandan alphabet along with “Wakanda Forever”, which is embroidered on the steering wheel. Key tactile areas such as the steering wheel pad and front and rear headrests are covered in the Carbon 3D printed energy-returning athletic shoe mid-sole material used in the adidas 4D- FWD. The front head rests include Lexus’s signature emblem and the rear center head rest houses adidas’s iconic logo. Meanwhile, surfaces around the shifter are decorated in laser-cut wood and gold trim that accents the interior to help create a uniquely Wakandan-inspired in-car environment.

In celebration, the powerhouse brands dropped a limited-release T-Shirt designed by the students at adidas S.E.E.D., which was exclusively available at last night’s adidas creator’s camp. The front of the T-Shirt includes an African Proverb written in Wakandan “Educate a Woman, Educate a Nation” stylized in traditional Japanese format, tategaki. The back of the T-Shirt pays homage to mineral-rich Wakanda’s Vibranium that has helped shaped its future focused society through a periodic table transcribed in Wakandan. In addition, the T-Shirt’s wash tag houses emblems from the super power team, LEXUS, adidas, adidas S.E.E.D, Marvel Studios’ “Black Panther: Wakanda Forever” and Carbon.

In the hands of veteran custom car builder Gordon Ting, he helps fully realize the custom “Black Panther: Wakanda Forever”-inspired Lexus RX inside and out. 

Black Panther inspired LEXUS RX 500h by adidas S.E.E.D via 360 MAGAZINE.
Black Panther inspired LEXUS RX 500h by adidas S.E.E.D via 360 MAGAZINE.
Black Panther inspired LEXUS RX 500h by adidas S.E.E.D via 360 MAGAZINE.
Black Panther inspired LEXUS RX 500h by adidas S.E.E.D via 360 MAGAZINE.
Harley-Davidson Museum × Veterans Day via 360 MAGAZINE

Harley-Davidson Museum × Veterans Day

Help celebrate and salute those who serve and have served at the 
Harley-Davidson Museum’s annual Veterans Day appreciation

And beginning this month, the new Harley-Davidson Factory Shop is open seven days a week!

Harley-Davidson’s history with the U.S military dates back more than a century. The Motor Company’s “iron horses” were a part of General “Black Jack” Pershing’s 1916 efforts to chase Mexican revolutionary Pancho Villa around the Mexican desert on the heels of the Mexican Revolution. Harley-Davidson has always been on the front lines – right next to the troops. In fact, the first American to enter Germany after World War I did so on a Harley-Davidson® motorcycle.

And in what has become an annual tradition of expressing gratitude for those who serve and those who have served, all active military, veterans and their families will enjoy complimentary admission to the H-D Museum on Friday, Nov. 11. Plus, MOTOR® Bar & Restaurant is also looking to say thanks by offering veterans a free meal on Nov. 11. That’s right, all veterans and active military personnel will receive a free meal (up to $12.95 with the purchase of a beverage). It’s a great time to check out a recent acquisition: an original, unrestored 1969 Model XLA military Sportster with only 11,873 miles on the odometer. This XLA was specifically built on specification for military use and is in its original olive paint and military trim after serving on Fort Lewis, Washington for Military Police duty.

Also this month, the new H-D Factory Shop is now open seven days a week, 10:30 a.m. – 5:30 p.m. The official H-D outlet is your source for savings on end-of-season gear and discounted products. With the Harley-Davidson Shop and the new H-D Factory Shop, the H-D Museum campus now boasts more than 13,000 square feet of Harley-Davidson premium retail experience – just in time for holiday shopping.

And have you enrolled in MOTOR® Bar & Restaurant’s new Rev Rewards program? If the monthly specials weren’t enough to entice you (see below) in for lunch, dinner, a Friday fish fry or BBQ & Blues, you can now earn rewards every time you dine at MOTOR.

This will also be the last call for “Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory,” before it departs the Bridge Gallery later this month. Stay tuned for exciting news on a new family-friendly, bilingual exhibit set to go up in December. 

Finally, mark your calendars for Dec. 7 – Dec. 18 for a new Harley tradition, 12 Days of Holiday Fun at the Harley-Davidson Museum. Make reservations for Breakfast with Santa. And look out for exclusive after-hours shopping at the Harley-Davidson Shop and the Factory Shop. The campus will provide the perfect backdrop for fun family photo ops and so much more.

PROGRAMMING / EVENTS  
Veterans Day Appreciation, Nov. 11, 10 – 5 p.m.
We salute you! On November 11, the Harley-Davidson Museum will offer free Museum admission for all active Military, Veterans and their families*. Learn more about H-D’s military involvement that dates back more than a century. Active military and veterans also enjoy discounts throughout the H-D Museum™ campus. Learn more about H-D’s storied military history during Military Gallery Talks on November 11th at 11 a.m. and 2 p.m.
*Free admission with valid Military or Veterans ID for one (1) additional adult and up to four (4) children (under age 18). Valid on November 11, 2022, for in-person use at the Harley-Davidson Museum. Not valid for online purchases. Non-transferable. Cannot be redeemed for cash or cash equivalent. Offer not valid on previously purchased Harley-Davidson Museum tickets. Cannot be combined with any other offer, discount or promotion. Offer is subject to change without notice. Void where prohibited or restricted by law.

Annual Pass
Looking for interesting things to do and ways to fully enjoy our programs and exhibits? Maybe doing a little holiday shopping for those who love the adventure only Harley-Davidson can bring? The Harley-Davidson Museum’s new Annual Pass offers individual, family and VIP levels to fit your lifestyle. Just some of the perks of the new Annual Pass include: virtual access to the H-D Museum with various Harley history topics covered in our Virtual Gallery Talk series, admission discounts, free admission for children under age 18, merchandise discounts at The Shop, dining discounts at MOTOR® Bar & Restaurant and more. Visit H-D Museum.com for details and other terms and conditions.

Guided Tours
All new in ’22. Our guided tour portfolio has been updated with new experiences and content. Choose from the Spotlight Tour, the Beyond the Gate Tour or the VIP Tour. Some tours are available to the public; this schedule will vary. Public tour offerings now include a Spotlight Tour in Spanish and an occasional Beyond the Gate Tour. Guests are invited to check out the calendar when planning their visit to sign-up in advance for an unforgettable guided experience. To book a private group tour, please call 414-287-2799 or email for more information. Advance reservations and prepayment required at least 2-weeks prior to tour date. Please note: Tour fee does not include General Admission.

Engineering Merit Badge (Saturdays at 10:15 a.m. and 2 p.m.)
All scouts are welcome to come earn their Engineering Merit Badge at the Harley-Davidson Museum! This experience will be launched by our merit badge counselor. Then, scouts will explore the history of Harley-Davidson as well as the engineering of motorcycles as they complete the nine merit badge requirements. Advance registration is required. Program registration closes one week prior to the scheduled program date. Ticket includes: downloadable activity booklet used for the program, welcome and orientation by program facilitator, blue card signed by the facilitator (one blue card per scout registration) and an exclusive H-D Museum™ patch.

Scout Virtual Engineering Merit Badge (Saturdays at 8:30 a.m. and Tuesdays at 6:30 p.m.)
This new 90-minute online program is open to scouts from all over the country. Our program facilitator will guide the troops and explore the role an engineer plays while creating a Harley-Davidson® Motorcycle. Nine requirements for the Engineering Merit Badge will be discussed during this virtual, interactive program. Advance registration is required. Program Fee: $20 per Scout, which includes an activity booklet used during the program and a special H-D® patch upon completion of the program.

MUST-SEE EXHIBITS AND INSTALLATIONS
Experience Gallery
 (on display now)
With inspiring stories from riders who have turned their dream of learning to ride into reality, a look at the epic journeys you can only experience behind the bars of a Harley-Davidson® motorcycle, plus the chance to throw a leg over a new Harley-Davidson #FreedomMachine, the reinstalled and all-new Experience Gallery shows the world how United We Ride! 

Google Arts & Culture: Take a Trip through Time (on display now)

Lillian Hauerwas began riding in 1911 when she was 19 years old. In 1914, she and a friend took a sidecar rig on a week-long trip. Check out a photo album from their ride and find out more about this early advocate for women motorcyclists on the Museum’s Google Arts & Culture site.

Motorsports Hall of Fame of America (on display now)
The four founders of Harley-Davidson were recently inducted into the Motorsports Hall of Fame of America. Learn more about this prestigious honor now on view in the H-D Museum.

Linda “Jo” Giovannoni (on display now)
This year the world of motorcycling lost a prominent voice, Linda “Jo” Giovannoni. As a co-founder of Harley Women magazine, she shared her love of the sport through articles in newspapers and magazines, and in national television interviews and documentaries. Learn about how Giovannoni inspired riders for over 40 years.

1977 FLH “Blackula” (on display now)
Milwaukee man about town Freddie Franklin purchased his Electra Glide® motorcycle from its original owner, 95-year-old Wallace Brzezinski, with only 4,500 miles on its odometer. And in short order, he completely re-envisioned the bike to reflect his timeless style. The motorcycle incorporates some hallmarks of Franklin’s disparate tastes. A dash of the Coney Island-style bikes – decked out with lights and reflectors – he adored mixed in with elements of Willie G.’s seminal Knucklehead and topped off with details that harken to the 1970s blaxploitation films Franklin watched back in the day. A clear statement of Black pride via the language of vintage motorcycles, this is a bike you must see in-person.

Keith Brammer (Die Kreuzen) leather jacket (on display now)
Perhaps no other genre of music is so closely associated with the classic black leather jacket than punk rock. Keith Brammer, of Milwaukee’s hardcore punk band Die Kreuzen, has graciously lent his well-worn leather to the H-D Museum. The jacket was purchased in New York City in the 1980s and was a constant companion for Brammer throughout his touring days. Check out the Custom Culture gallery to view this piece of Milwaukee music history.

Revolution® Max Engine (on display now)
The brand-new Revolution® Max 1250cc engine powers a new generation of Harley-Davidson® motorcycles. See the liquid-cooled, 60-degree V-Twin that delivers for the Pan America® adventure touring model and the performance cruiser Sportster® S motorcycle. On view in the Museum lobby.

Clubs & Competition (on display now)
In the early part of the 20th century, motorcycle culture was a homegrown phenomenon. It grew out of the passion of riders for their evolving sport. The camaraderie that developed around riding and attending competitive events led to the formation of motorcycle clubs that hosted destination rides, family picnics with motorcycle games and other riding competitions. 
The newly reinstalled display case in the Clubs & Competition gallery highlights clothing from club members from primarily the 1930s and 1940s. The clothing selections on view include full dress uniforms, shirts, sweaters, jackets and caps, customized by the owners with their club’s name and logo, and pins or patches indicating membership in the American Motorcyclist Association. The H-D Archives collection includes Motorclothes® apparel sold in H-D® product catalogs but also non-H-D produced clothing items that have been proudly customized by riders. 

Harley Fox (on display now)Gail Anderson’s 1986 Softail® Custom motorcycle, “Harley Fox,” built by her partner Bob Burrows, took top prize at the first Ladies of Harley® (LOH) ride-in show during Daytona Beach Bike Week in 1987. With her custom bike and themed riding gear, Anderson presented a striking image that fit the growing visibility and exciting new options for women riders in the 1980s.

Alfonso Sotomayor’s 1957 Model FL (on display now)
The Harley-Davidson Museum is proud to announce its collection has recently grown with the addition of a 1957 Model FL that was ridden by famed Mexican stunt rider and racer Alfonso Sotomayor Canales.
Harley-Davidson’s history in Mexico dates back to at least 1913. In the 1920s, the brand was more frequently spotted throughout Mexico City as the motorcycles proved popular with the local traffic police who would also perform stunts with their Harley-Davidson® bikes. After racing from the 1930s into the 1960s, Sotomayor launched his own stunt riding career by performing the famed “Salto de la Muerte” or Jump of Death. Learn more about Sotomayor’s feats of derring-do and Harley-Davidson’s early entry into Mexico with this new display located in the Custom Culture area.

“Off-Road Harley-Davidson” (on display now)
In the decades before America paved its highways, early riders had to be prepared for all sorts of terrain: sand, clay or dirt – and wandering those makeshift byways were Harley-Davidson® motorcycles. Today, it’s called off-road or adventure touring; back then it was just called riding. Since 1903, Harley-Davidson® motorcycles proved their toughness by riding over wooded hills, through stone-choked creek beds and up mountain sides. “Off-Road Harley-Davidson” tells the history of motorcycles designed for rough roads, the people who rode them and the adventures they shared. 

“Building a Milwaukee Icon: Harley-Davidson’s Juneau Avenue Factory” (closing soon!)
A recently recovered cache of architectural drawings includes plans for the original Juneau Avenue facility. The pencil drawings, along with archival photographs, demonstrate the whirlwind pace of the company’s early growth. While building an international business—going from producing just over 1,000 motorcycles in 1909 to manufacturing 27,000 motorcycles in 1920—the company’s Milwaukee factory experienced near-constant expansion. Construction through this relatively brief period created the buildings that today, a century later, are still the proud home of Harley-Davidson.
“Building a Milwaukee Icon” provides a snapshot of Harley-Davidson’s formative years and illustrates a chapter of Milwaukee history when the city was known as the “Machine Shop to the World.”

The Harley-Davidson® Shop
Have you seen the expanded offerings at the all-new H-D™ Shop? More than 150 new items can be yours to help outfit your collection, including new collaborations! Check out the fresh Harley-Davidson Museum™ headwear and socks designed and made in the USA by Ampal. Beginning on Black Friday (Nov. 25), be sure to check out the H-D Shop gift bundles. Available for men, women and kids, these are a great way to knock out your holiday shopping early and share more smiles.

Factory Shop
Harley-Davidson’s first and only Factory Shop is now open on the Harley-Davidson Museum campus! Bonus: It’s open seven days a week! The Factory Shop is the official company outlet for premium, end-of-season H-D clothing and gear that have limited inventory. Products include helmets, gloves, jackets and so much more. Inventory is refreshed often, so be sure to check out what’s on the rack today!

1903 EVENTS
Who’s down to add a little extra jingle to your holiday parties? The team at 1903 Events is ready to take your event to the next level. Our unique spaces – including the all-new, 8,200-square-foot Garage – can accommodate parties from 10 to 10,000. Reach out to the world-class sales team at 1903 Events now to make sure your party ends up on the nice list. Be sure to ask about 1903 Event’s special winter booking incentive – all clients who book between Nov. 20 and Feb. 28, 2023, can receive customized lighting at no additional fee.

MOTOR® BAR & RESTAURANT 
MOTOR’s monthly specials feature hearty fare to help fight any chill coming this season. Enjoy Classic Meatloaf (an American classic served with buttered corn and mashed potatoes, $16.95), Milly Roast Beef, MOTOR’s take on the classic Philly cheese steak (shaved roast beef topped with peppers, onions and cheddar cheese on a pretzel bun, served with french fries and a pickle spear, $14.95) or Bananas Foster Cake (vanilla crunch cake dressed with rum caramel and sliced bananas, $7.95) as you leave the cooking to the pros at MOTOR. 
And now there’s even more incentives to bring your appetite to MOTOR. The MOTOR® Rev Rewards program is MOTOR® Bar & Restaurant’s loyalty program. This program is a way for us to show our appreciation to our loyal guests! The goal is to make the program fun and easy for guests to use. Diners at MOTOR who sign up for the program will earn points for every dollar they spend on their meal. $1 equals 1 point, and for every 100 points that you accumulate, you get $5 towards your next meal. In addition to earning rewards, we also have incentives for our members such as a birthday reward, anniversary reward, and more. It’s simple and fast to sign up – join us today!

About the Harley-Davidson Museum
Discover culture and history through stories and interactive exhibits that celebrate expression, camaraderie, and love for the sport at the Harley-Davidson Museum. A visit to the H-D Museum is an experience that will stay with you for a lifetime. With an unrivaled collection of Harley-Davidson® motorcycles and memorabilia, a 20-acre, park-like campus, and a calendar full of activities, the H-D Museum is one of Milwaukee’s top tourist destinations for visitors from around the globe. Make your plans to visit the Harley-Davidson Museum at H-DMuseum.com.