Posts tagged with "automotive"

Pirelli BMW iX via Pirelli Tires for use by 360 Magazine

Pirelli  × BMW iX

Pirelli will supply P Zero Elect tires as original equipment to the new BMW iX—a 100% electric SUV from the renowned German car manufacturer—for the xDrive50 version and the sportier M60. P Zero Elect tires are available for the BMW iX xDrive50 version in 255/50R21 109Y XL and 275/40R22 107Y XL sizes, with the latter size also available for the sportier M60 version of the German SUV. All of these tires are marked with a star on the side to indicate that they have been specially developed for BMW as part of Pirelli’s ‘perfect fit’ philosophy, which also includes a 22-inch BMW iX tire with more grip than the other two: made for maximum performance. This tire has an “I” on the side, in addition to the star marking. Pirelli’s presence as original equipment for the latest generation of electric and plug-in hybrid vehicles is growing thanks to these latest homologations, featuring tires equipped with the Italian firm’s Elect technology package. Elect tires, such as the P Zero developed for the German all-electric flagship, distinguish themselves thanks to their supreme driving comfort with contained road noise as well as immediate grip, a long-range and safety-focused design. The intense development dedicated by Pirelli to the BMW iX underlines the Italian firm’s commitment to design specific tires for electrified cars, BEVs or plug-in hybrids. These products are created from the beginning to enhance the individual characteristics of electric cars, as denoted by the ‘Elect’ marking on the sidewall of the tire itself. 

Tires for Superior Battery Range 

The Pirelli P Zero Elect tires developed for the BMW iX focus on low rolling resistance, to allow the car to travel for more miles after a charge. The specific profile of the tire also influences the mileage, thanks to its superior aerodynamics compared to the standard P Zero. The external profile has been modified to ensure that the tire protrudes less, reducing aerodynamic turbulence while improving overall efficiency, without sacrificing adequate rim protection. The embedded lettering on the side of the tire is just as distinctive, hollowed into the sidewall rather than standing out in relief. 

Silence and Comfort 

Particular attention is paid to comfort for BMW iX drivers, with the dedicated Pirelli P Zero Elect tires also equipped with PNCS (Pirelli Noise Cancelling System) technology, which reduces road noise. PNCS technology consists of a specific sound-absorbing material placed inside the tire, which dampens the acoustic vibrations that would otherwise be transmitted into the car, with a consequent reduction in road noise. The tire structure has also been optimized to cope with the considerable weight of this 100% electric zero-emission vehicle, designed to offering optimal levels of driving comfort in all road traffic conditions.

 

Dirt Bike via Mina Tocalini for use by 360 Magazine

Harley-Davidson Museum

The Harley-Davidson Museum has extravagant plans for several renovations of its campus as we continue into 2022. Reinforcing its placement as an integral tourism spot in Milwaukee, they continue to live up to their esteem of being known as one of the top motorcycle magnets.

Opening their doors in 2008, the Harley-Davidson Museum has continued to remain as a staple experience for those enthralled with the world of Harley Davidson and all things auto. From their many hosted rallies to their beloved anniversary celebrations, the H-D Museum has been a hub for celebration and has been beloved by many. With their recent advancements, we’re sure that the Harley-Davidson Museum will have even more reasons for you to add it to your bucket list this year.

The first development stems from the makeover of the museums event space. The space began its remodel last summer and is set to open again this spring. Sporting a brand-new Garage, the space now encompasses over 8,000-square-feet of space accompanied by 14’ floor-to-ceiling glass doors. The view sits over Downtown Milwaukee, giving guests the view of the Menomonee River.

Booking is open now for all your exclusive events.

We, too, see the museum expanding its retail presence into the former Garage space. Transforming The Shop retail experience in what used to the beloved Garage allows for growth of the retail space where you can still snatch up your favorite Harley-Davidson gifts. 150 brand new goods never seen before will be available for purchase, including personalized products that you can even make yourself at The Shop!

You may be wondering, what will happen with the old Harley-Davidson Shop once the latest one arrives? Not to worry, the old space will reopen as Harley-Davidson’s Factory Shop, marketing Motorclothes products that are no longer on the market. The Factory Shop will have limited sizes and numbers of your favorite discontinued helmets, gloves and jackets.

Last, but certainly not least, we see the revamp of the Experience Gallery. Highlighting a vast collection of riders that have utilized their Harley-Davidson® motorcycles over the years, the compilation in the Experience Gallery aims to show visitors how United We Ride!

Bill Davidson, Vice President of the Harley-Davidson Museum, spoke on the expansions to the museum, stating, “For nearly 15 years, we have been thrilled to welcome guests from around the globe. This investment signifies our commitment to Milwaukee and the Menomonee Valley. With Milwaukee making its mark on the global stage, we’re excited to unveil these new additions to campus later this spring and welcome everyone to check them out in person.”

For more info on the museum, visit H-DMuseum.com.

H-D Museum checkout press photo via Tim McCormick H-D for use by 360 MAGAZINE
Rimac Technology automotive work via Rimac Technology for use by 360 MAGAZINE

RIMAC TECHNOLOGY

Ringing in the new year, the Rimac Group becomes its own entity as the Rimac Technology business.

Serving as a diverse company, Bugatti Rimac (active from November 21) falls within the clientele of the Rimac Technology business. The Rimac Group is a shareholder in Bugatti Rimac with 55% stake and Porsche with the following 45%. Rimac Group now owns the individual company of Rimac Technology. The fresh company has goals to develop its areas of expertise in the engineering, development, production and supply of differing systems that Rimac is renowned for – such as battery systems, electric drive units, electronic systems and user interface components.

A company with superior electronic expertise, Rimac Technology works closely with automotive manufacturers across Europe. These two realms collaborate in projects like the expansion of the Nevera, taking customers step by step through the process of product creation. Rimac Technology is especially known for their work with international OEMs such as Porsche, Hyundai, Kia, Automobili Pininfarina, Koenigsegg and Aston Martin, with other projects yet to be announced. With the development of Rimac Technology’s manufacturing capacities, the brand has goals to create tens of thousands of advanced systems per year by 2024.

The solely independent company works as an individual manufacturer, including sponsors into the Rimac Group business. Rimac Technology prioritizes clientele confidentiality with all projects, and that each endeavor will be completed to request of necessary cost, performance and within sufficient time.

Mate Rimac, CEO of Rimac Group, now heads both Bugatti Rimac and Rimac Technology. Although both the brands operate separately, they both work under Bugatti Rimac with shared R&B along with other roles. The potential of both Bugatti and Rimac automobiles will be corresponded to Bugatti Rimac, merging ideas and innovation in research and development, production and other areas.

Mate Rimac states, “If we go back to the very beginning of the Rimac Automobili business in 2009, the dream for me was to build my own electric hypercar. With Nevera we believe we’ve achieved that dream, creating a car that is not only the fastest accelerating in the world, but also comfortable, usable and brimming with our advanced technology. But Nevera isn’t just a standalone project, it’s a showcase of what Rimac Technology can do free from the costs or volume restraints of a large-scale manufacturer. We believe once you’ve pushed the technology as far as it can go, it makes it a lot easier to scale up to higher volume and lower cost. The e-Axles, Torque Vectoring, battery systems, connectivity, AI, and countless other electrical systems on Nevera are all our own creations, and each of them can be scaled to suit applications you might find on a range of higher volume performance vehicles.

Separating the technology business into its own entity is a natural step as the focus of the two markets, hypercars and components, are completely different. For example, the products of Rimac Technology, while being on the cutting edge of performance, also need to be extremely cost competitive and producible at huge scales, while those issues are secondary for the hypercar business. This new structure will enable each company of the Rimac Group to flourish to their full potential, while still sharing the synergies between them – for example using our own hypercars as testbeds for new technology before we offer it to other OEMs.”

NEW GEN LEXUS NX

By: Conan Zhang, Armon Hayes × Vaughn Lowery

Overview

Lexus NX is one of the most popular luxury compact SUVs in the United States.

The 2022 Lexus NX model has brought us two unprecedented features: 1) the all-new Plug-In Hybrid Electric (450h+) and 2) the all-new Lexus multimedia interface.

As of late, 360 MAGAZINE was invited to Phoenix to attend the release of the all-new Lexus NX. Its appeal will foster youth, technology, and multiculturalism.

Upon arrival, the team checked into the Arizona Biltmore, a Waldorf Astoria Resort (also part of Hilton). The grounds boast lush scenery and majestic mountains as a backdrop. For nearly a century, the lodge has played a prominent role in its habitat. Frank Lloyd Wright’s architectural style offers a generous splash of Hollywood glamor.

With history worth of noting, the Biltmore was opened by brothers Warren McArthur, Jr. and Charles McArthur with John McEntee Bowman on February 23, 1929. The land spans across thirty-nine acres with 700 guest rooms. Amenities include eight outdoor pools, a 92-foot slide with a swim up bar, seven tennis courts, two golf courses and seven restaurants. There is also a fitness center, a children’s camp, a play area, as well as a full-service spa (fee not included).

Services at Tierra Luna Spa were remarkable, creating a place of sensory adventure. Within its walls, arid curative properties have been exploited in a variety of memorable experiences. Spa treatments focused on desert plants, cosmic connectivity, and dynamic recovery.

Performance

When stepping foot into the driver’s seat of the newly designed vehicle, enthusiasts can instantly notice a lower sense of gravity, thus enhancing overall handling and making it appear more aggressive. Moreover, the 2022 NX 350 model has been upgraded to a 2.4L turbo. Thanks to the integrated 8-speed transmission, the car was able to enjoy a smoother riding experience.

This trim level has an input of 275 hp with 317 pound-feet of torque, pushing 0-60mph in a time of 6.6 seconds. It’s over a half-second faster than the last model. These are impressive performances for a compact SUV in its market segment. Not to mention, it gets a combined estimate of 25 mpg.

In addition, the first-ever NX 250 features a naturally aspirated 2.5-litre 4-cylinder engine with start/stop function and an eight-speed transmission. The NX 250 model includes FWD and AWD options and a combined MPG estimated by the EPA of 28. The SUV is also capable of producing 203 horsepower and 184lb-ft of torque. Since it is a lower-level version than NX 350, the 0-60 mph comes to 8.2 seconds for the FWD version and 8.6 seconds for AWD.

Design

The most noticeable difference of its makeover is the signature spindle grille. While maintaining the overall skeleton of the incumbent, the mouth has become pouty and polished. Furthermore, the newly introduced L-E-X-U-S rear badging rests under the continuous tail-lamp. Say goodbye to the Toyota-like emblem on its boot. The lateral profile, at first glance, closely resembles the current model, but this is not the case. The length, width and height of the body are respectively 4660/1865/1640mm and the wheelbase is 2690 mm. In comparison with the current model, the length and width have increased by 20mm, and the wheelbase has increased by 30mm.
Taking a peek inside, the redesign of the cabin will completely hypnotize you. The new NX uses the Tazuna cockpit concept to communicate more directly and efficiently between the driver and the vehicle. The standard 9.8-inch touch panel can be upgraded to 14 inches. The infotainment unit is considerably taller than the center console, and the edges and corners have an elegant diamond shape. What makes this vehicle more intuitive than its predecessors are the steering commands that are imitated on the head-up display of the windshield. Overall, this vehicle screams ergonomically for drivers and larger passengers with enough space for four to sit comfortably. In addition, Lexus offers a panoramic moonroof that allows extra light to spread through its corridors, making stargazing more accessible than ever. At night, up to 64 selected colors of ambient light can be seen in footwells, center console and door panels.

Technology

The revamped NX marks the introduction of a brand-new Lexus multimedia platform that outperforms its current system, meeting customers’ priority for fast, intuitive on-board connectivity. Operation is as simple as using a tablet, allowing drivers to stay connected to the Lexus interface on an ongoing basis. There is wireless integration of Apple Car Play and Android Auto, Voice Assistant, cloud-enabled navigation with Google Points of Interest (POI), on aerial updates and Digital Key available. Additionally, the vehicle provides integrated streaming from Apple Music and Amazon Music. And their premium audio package features a 17-speaker system equipped by Mark Levinson. This 1800-watt high-fidelity pack effortlessly improves compressed audio, spelling out all your favorite lyrics and instruments.

Highlight: First Lexus Plug-In NX 450h+

Historically, Lexus hybrid models have captured more than 23% of their sales. The bold design and signature make the Lexus NX one of the most popular models among Gen Z and Gen Y affluent drivers. According to Koji Sato, Lexus International President and former chief engineer, electrification is already one of the most important goals for Lexus to conquer. With that, the first plug-in Lexus NX 450h+ has now been released.

The NX 450h+ has an EPA estimated range of 36 miles on electricity alone; the lithium-ion battery made this possible. This electrical system equates to a 2.0-liter motor. When combined with the newly developed hybrid, a 2.5-liter inline 4-cylinder engine offers an estimated duration of 6.0 seconds from 0 to 60.

Safety

Safety comes first every time, and Lexus knows it. The Lexus Safety System+ 3.0 makes driving an easy task. Other new features like Curve Speed Management and Intersection Support provide a multi-level protection base. Optional Digital Key and Advanced Park on NX 350h and NX 450h+ models make vehicle access and parking a breeze. After all, a digital key is convenient for customers who use their vehicles in car sharing apps such as Turo.

Price

The Manufacturer’s Suggested Retail Price for each all-new NX are:

– $37,950 for NX 250 FWD

– $39,550 for NX 250 AWD

– $41,550 for NX 350

– $41,050 for NX 350h

– $55,560 for NX 450h+

– All prices listed are exclusive of $1,075 delivery, processing, and handling fee.

Conclusion

The 2022 Lexus NX is a compact luxury SUV that offers an abundance of powertrains, a competitive edge against rivals like the Acura RDX and BMW X3

With the ability to tow kayaks and jet skis, this all-rounder would be great for a summer getaway to the lake. Additionally, mainly due to its petite chassis, it’s a shoo-in for parking in overcrowded urban areas and city centers.

In short, driving comfort and quiet cabins have always been an attribute of the NX; however, now with its sensual silhouette, and gorgeous lines, it’s best described as a dime piece.

Honorable Mention

The Baby Beast: Lexus IS 500 F Sport

Finally, Lexus introduced the IS 500 F Sport model to consumers in the American marketplace. Although the IS is not a brand-new product, it has been readjusted by engineers with a large facelift and power plant. The new IS model is always perfectly balanced, and the Lexus IS 500 is by far the best Lexus IS model proposed to date.

Lexus engineers have always focused on creating high-performing products for the North American market. As a result, this Lexus IS 500 F Sport is the first in its history. It’s in position to rival the AMG C43, Audi S4 and BMW 340i models.

F Sport IS 500 is the highest level of the IS series and comes well-equipped with a throaty quad exhaust, stiffer steering/suspension as well as 472 hp with 395 lb-ft of torque. The 5.0L engine delivers 0 to 60 mph in just 4.4 seconds.

Plus, the all-new Lexus IS 500 F Sport has 19-inch wheels and scuff plates.

arizona biltmore hotel image by vaughn lowery for use by 360 magazine

arizona biltmore hotel image by vaughn lowery for use by 360 magazine

arizona biltmore hotel image by vaughn lowery for use by 360 magazine

arizona biltmore hotel image by vaughn lowery for use by 360 magazine

arizona biltmore hotel image by vaughn lowery for use by 360 magazine

2022 NX lexus image for use by 360 magazine

2022 NX lexus image for use by 360 magazine

2022 NX lexus image for use by 360 magazine

2022 NX lexus image for use by 360 magazine

2022 NX lexus image for use by 360 magazine

lexus image for use by 360 magazine

IS 500 lexus image for use by 360 magazine

IS 500 lexus image for use by 360 magazine

IS 500 lexus image for use by 360 magazine

Newport Car Museum photo for use by 360 Magazine

Newport Car Museum

Established as a cherished attraction for car lovers, the Newport Car Museum in Portsmouth, R.I. has become a business success story like no other in the car world. Despite bringing in tourists from other popular landmarks in Newport like the Gilded Age Mansions and the seaside attractions of Newport, the Museum has set itself aside as an established and longstanding attraction in Rhode Island.

Opened just four and a half years ago, the number of visitors that the Museum has drawn in in just 2021 alone is exponential. Nearly 50,000 people have been welcomed into the museum this past year, and the numbers are expected to only continue to rise in the coming new year. Throughout the short period that the Museum has been opened, it has won numerous awards and has been compared to other top celebrated car museums like Florida’s Rev Institute and California’s Peterson Automotive Museum. In 2021, the Newport Car Museum was named amongst the Top 10% of Attractions Worldwide and was presented with the Tripadvisor® Travelers’ Choice award.

Gunther Buerman and his wife Maggie Buerman started the museum in June of 2017. The Buerman’s poured their heart and soul into accomplishing the success story of the Museum thus far. Gunther Buerman states, “Our hope always has been to put smiles on our visitors’ faces, and so far, we have been successful.”

The Buerman’s admit that they did not know how the public would react to the Museum, and just how they would truly convey their collection of unique and exotic cars as a true museum. The first step in opening up the Museum started with obtaining a space fit to house the cars that they had, but a space that would also allow them to grow the collection. The facility that they bestowed upon was a past missile manufacturing facility on the campus of Raytheon Technologies. The building, coming in at a whopping 114,000 square feet, came with 17 acres of grounds. The building itself had to be reconfigured and constructed to support the Buerman’s then collection of 65 cars. The 17 acres was transformed into grounds that would allow for the Museum to hold varying events like car clubs and shows. That ground eventually also was turned into a free parking lot for visitors with the ability to hold up to 300 cars.

Now, the Museum’s exhibit encompasses over 80,000 square feet and consists of 85 cars in six various Galleries – Ford/Shelby, Corvettes, World Cars, Fin Cars, American Muscle and Mopars – with a Pop-Up Porsche Exhibit as well. Distinct enrichments that encompass the Museum include specially made artwork, historical videos and a collection of Mid-Century Modern furniture, which works as seating. The Museum even has a gift shop that contains various items made just for car lovers.

“The Museum is now sought out directly by those traveling to New England looking for experiences that mean something to them,” said Buerman on the significance of the Museum and its visitors. “Our audience is in large part car aficionados and art lovers. Some have travelled to see as many different car museums as they can in this country, and they tell us how amazed they are at what they find here. They appreciate the art gallery ambience, the beauty of the cars and the rich automotive history represented by each decade of design, starting with the early 1950s and finishing with new models from the 21st Century.”

The Newport Car Museum is open on a daily basis from 10-5. Tickets can be bought at the door of the Museum, or online at www.newportcarmuseum.org.

Regular admission: $18/adults; $15/Seniors, Military, Students; $8/Ages 5-15 (with an adult); Free/Ages 4 and under (with an adult)

bZ4X Beyond Zero

“With zero emissions and an exhilarating drive, the bZ4X is hitting the market at just the right time as we expand our already comprehensive electrified product lineup,” – Mike Tripp VP Toyota Marketing.

The Future Electrified

Over 30 years of experience with the development of their first generation Hybrid. Toyota‘s production debut of the bZ4X takes one step further to a long term goal of carbon neutrality. The bZ4X is welcomed by an extensive lineup of Toyota’s electrified vehicles which account for more than 24% of total sales. Which include, hydrogen fuel cell electrics, hybrids, plug-in hybrids and now battery electric vehicles. Set to arrive in the U.S at dealers mid 2022-2023; the all-electric model represents the first of a global series of battery-electric vehicles to be introduced under the global “Toyota bZ” brand umbrella. As a leader in electrification, the automotive pioneers remain committed to offering customers a diverse portfolio of products to meet their individual needs. As a human-centered company, Toyota envisions the future in which carbon neutrality is achieved through their practical marketization of fuel and zero-emission powertrain technologies. This future lineup will feature 15 dedicated BEVs, including seven carrying the bZ (Beyond Zero) brand moniker. A diverse portfolio of electrified products will help propel Toyota toward its’ goal of carbon neutrality by 2050.

Design

This hi-tech and emotional SUV offers styling that is bold and modern as the vehicle itself. The front view of the bZ4X has an aero-dynamic design; the curved shape of the front bumper sets it apart with a certain uniqueness from other vehicles. The large hammerhead shark-like shape runs from the hood to the top of the headlamps provides a sleek silhouette. The rear design exudes a powerful stance, thanks to the combination lamps, rear hatch, and trapezoidal bumper theme that extends all the way to the tires. Once the rubber hits the road, bZ4X will have a manufacturer-estimated range of up to 250 miles for XLE front-wheel drive models.The futuristic styling extends to the interior with premium finishes for a distinctive look. Detailed and purposefully engineered to create a sense of connection, it offers the driver- centric design that makes you feel like you’re one with this unique machinery. The instrument panel and precision-placed MID screen expands the vehicle’s feeling of space, while also helping to keep driver’s sight lines up and on the road. Soundproofing glass and wind-noise reduction features create a quiet refuge from the world outside. The panoramic roof provides a feeling of openness and brings the outside environment into the vehicle. With the roominess one would expect from an SUV, the bZ4X interior is spacious and techy with abundant legroom and seating for passengers as well as driver. Feeling pampered with front to rear seats and copious side-to-side space in the rear.

Innovation

Crafted with the 8-dedicated e-TNGA platform, the bZ4X achieves impressive driving performance. The high-capacity Lithium-Ion battery pack placed flat under the floor base of the vehicle positions the car in a low center of gravity. Another impressive feature of the AWD system is Grip-Control, which leverages motor drive characteristics to achieve capable off-road performance – exceeding expectations at every turn. The engineering team also focused on features that maximize energy-saving and cruising range for year-round driving (particularly in winter settings).Thanks to the aerodynamic design choices and body weight reduction efforts reduces energy consumption, especially power used for heating in cold climates. A redesigned accelerator pedal creates a smoother feel when accelerating and decelerating, coupled with an intelligent throttle with slip suppression to provide impressive control on slippery roads. Combined with a new AWD system with X- MODE®, an available standout feature for bZ4X and introduction for Toyota. Exhilarating, yet comfortable, driving experience suited for everything from daily driving to light off-roading. Also, the first to feature the latest Toyota Safety Sense safety package (TSS 3.0). This system has been improved by expanding the detection range of the millimeter wave radar and monocular camera. Safety systems include the Pre-collision system to improved and offer Low-Light Cyclist Detection, Daytime Motorcyclist Detection and Guardrail Detection. Not to mention Lane recognition enhancement to add improved functionality while in Lane Tracing Assist mode. The goal of TSS is to help prevent accidents, further reduce traffic fatalities and injuries, and ease the burden on drivers. Loaded with intuitive tech features, owners will enjoy a user interface that offers interaction through sight, touch, and voice. The digital key gives owners the ability to lock, unlock, and start the vehicle with a tap of a smartphone. Designed for life’s convenience between smartphones, making it easy for family and friends to borrow and lend vehicles remotely.

360 magazine attended the reveal hosted by ALiLA in San Diego California, Toyota for more than 60 years is part of the cultural fabric of the U.S. Committed to sustainability and responsibility for the next-generation of travel. Click HERE for more updates on the bZ4X.

toyota image for use by 360 magazine

Green Car by Mina Tocalini

Lamborghini Adopts what3words

Lamborghini, the leading global brand of luxury sports cars, has revealed today it will become the first auto manufacturer to integrate what3words, fully enabled by Alexa. With voice set to be the way we communicate with cars, this partnership signals  a disruptive move to combine the best user experience with the slickest and most innovative technology. 

what3words location technology is changing the way we approach addressing. It has divided the globe into 57 trillion 10ft squares and given each one a unique combination of 3 words: a what3words address. For example, drivers can enter ///usual.trying.highs to navigate to the exact 3 meter square that offers the best view of the Golden Gate Bridge in San Francisco. The system will also work entirely offline. 

Traditional addresses can be difficult to enter into navigation systems, especially by voice, and are often inaccurate or confusing. Many address searches typically drop pins in the centre of buildings and street names are often duplicated. For example, there are 367 Park Streets in California and 521 George Streets in Australia. Of course, many parts of the word are not addressed at all. 

what3words eliminates these issues. Every what3words address is unique, minimising errors and getting drivers exactly where they want to go–whether that’s a new trendy pop-up bar, or a friend’s apartment’s parking lot. With market-leading voice accuracy, what3words addresses can be entered either by text or voice just like street addresses or points of interest.

The Lamborghini Huracán is all about performance, control, and innovation. The cars are equipped with the latest technology for great performance, and navigation is no exception. Lamborghini is the first automotive brand to incorporate Amazon Alexa’s Complete Control, and the integration with what3words allows users to navigate to a precise 3 meter square with a simple voice command. 

Luca Giardino, Head of Connectivity at Lamborghini adds, ‘The future of mobility demands the most advanced technology, and that is why Lamborghini announced the roll-out of what3words. Our drivers can experience the most seamless way to navigate by voice.’

Chris Sheldrick, CEO and Co-founder of what3words adds, “Traditional addresses aren’t suitable for voice input, and a lot of the time, the best spots don’t have an address at all. Together, what3words and Alexa offer the perfect solution for navigation, and with that a top of the range experience. Lamborghini drivers can now explore off the beaten track, or find a VIP entrance to an exclusive venue with just 3 words.

About what3words

What3words is the simplest way to talk about location. The system covers the entire world, never needs updating, and works offline. A what3words address is a human-friendly way to share very precise locations with other people, or to input them into platforms and machines such as ride-hailing apps or e-commerce checkouts. It is optimized for voice input and contains built-in error prevention to immediately identify and correct input mistakes.

The free what3words app, available for iOS and Android, and the online map enable people to find, share and navigate to what3words addresses in over 50 languages to date. Millions of what3words addresses are in use around the world, with thousands of businesses using them to save money, be more efficient and provide a better customer experience. what3words is integrated into apps, platforms and websites, with just a few lines of code. Products are available for free or for a nominal fee for qualifying NGOs. Its partners include Mercedes-Benz, Triumph Motorcycles, Premier Inn, the AA and many emergency services across the world.

what3words has a team of over 100 people, across offices in the UK, USA, Germany and Ulaanbaatar Mongolia. The company has raised over £100 million in capital from investors such as Intel, Aramex, Deutsche Bahn, Subaru and the Sony Investment Fund.

black badge ghost image for use by 360 magazine

ROLLS-ROYCE BLACK BADGE GHOST

ROLLS-ROYCE ANNOUNCES BLACK BADGE GHOST – THE PUREST BLACK BADGE YET

“After considerable internal debate, Rolls-Royce announced that it would create an officially sanctioned response to a new kind of client: a permanent Bespoke treatment to its motor cars named Black Badge. These products, which were launched in 2016, would be darker in aesthetic, more urgent in personality and dramatic in material treatment.

“In the five years since Black Badge became publicly available, this bold family of motor cars has come to symbolise the pinnacle of a new type of super-luxury product, setting in motion a shift across the wider luxury industry. Subsequently, nearly all luxury makers create products that seek to capture the Black Badge spirit.

“Today, we announce a product that represents a new kind of Black Badge motor car, one that seizes on the minimalist, Post Opulent design treatment that has recast the legend of Ghost but amplifies and subverts it with the application of black. Our most advanced motor car yet has been reengineered to characterise the alter ego of Rolls-Royce: assertive, dynamic, and potent. This is the purest Black Badge motor car in the marque’s history. This is Black Badge Ghost.” – Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars

INTRODUCTION

Rolls-Royce Motor Cars has a unique fluency in its clients. Its close relationship with the women and men who patronise the marque affords the company’s decision-makers an unparalleled understanding of the super-luxury consumer: their aesthetic preferences, uncompromising lifestyle requirements and changing taste patterns. Only with this understanding, and briefings supplied by the brand’s Luxury Intelligence Unit, is the marque able to create an accurate product response. Black Badge is a vivid example of this.

Rolls-Royce Motor Cars has always attracted subversive clients – rebellious women and men who built their success by breaking rules, taking risks, and challenging conventions. In the 2020s, these women and men engage with luxury products on their own terms. They reject suits for streetwear, use blockchain not banks and influence the analogue world through their digital endeavours. In doing so, they have created new codes of luxury that resonate with their sensibilities: darker in aesthetic, assertive in character and bold in design.

Their approach to Rolls-Royce products is no different. The marque has responded accordingly, developing new colour palettes, more technical surface treatments and even more powerful driving experiences without ever compromising the effortless sensibilities that have drawn this bold group of clients to the Rolls-Royce brand.

Black Badge, the highly successful alter ego of Rolls-Royce, now represents more than 27% of commissions worldwide and is codified by the mathematical symbol that represents a potential infinity, which is found within the motor car’s interior. This graphic, also known as the Lemniscate, was applied to Sir Malcolm Campbell’s record-breaking Rolls-Royce-powered Blue Bird K3 hydroplane and the marque’s designers nominated this hallmark for Black Badge motor cars to reflect their own unrelenting pursuit of power.

Rolls-Royce debuted Black Badge with Wraith and Ghost in 2016, followed by Dawn in 2017 then Cullinan in 2019. Today, a new, Post Opulent expression of Black Badge joins the family. The purest and most technologically advanced Black Badge motor car yet, Black Badge Ghost.

THE DARK SIDE OF POST OPULENCE

Conceived in response to a group of clients who requested a Rolls-Royce that was agile, discreet, highly connected, and free of any superfluous design, the new Ghost is not just the most technologically advanced Rolls-Royce yet, but also the most aesthetically pure. In the twelve months since this motor car has been available, it has become one of the fastest-selling products in the marque’s history, representing more than 3,500 commissions worldwide.

This motor car also started a new design conversation in its relentless pursuit of minimalism and purity. Named ‘Post Opulence’ by Rolls-Royce designers, this aesthetic movement is characterised by reduction and substance. In service to this, exceptional materials are selected and celebrated while overt design is limited, intelligent and unobtrusive.

However, within this group of clients – who celebrate minimalism and material substance – a rebellious subset sought to create a disruptive expression of Ghost by permanently cloaking it in a shade so pure that its very classification as a colour remains a subject of debate: black. Black Badge Ghost reflects these clients’ desires. It is the dark side of Post Opulence: minimalism in extremis.

EXTERIOR

Clients are free to select any of the marque’s 44,000 ‘ready-to-wear’ colours or create their own entirely unique Bespoke hue. However, most women and men who requested this darker expression of Ghost have selected the signature Black. To create what is the motor car industry’s darkest black, 100lbs (45kg) of paint is atomised and applied to an electrostatically charged body in white before being oven dried. The motor car then receives two layers of clear coat before being hand-polished by a team of four craftsman to produce the marque’s signature high-gloss piano finish.

At between three and five hours in duration, this operation is entirely unknown in mass production, creating an intensity simply unattainable elsewhere in the automotive industry. It is this depth of darkness that serves as the perfect canvas for clients to add a high-contrast, hand-painted Coachline, which has done much to create the Black Badge ‘black and neon’ aesthetic that has come to characterise this vivid family of Rolls-Royce motor cars.

To match this dramatic coachwork, the marque’s Bespoke Collective of designers, engineers and craftspeople collaborated to create an entirely customisable process that allows Rolls-Royce hallmarks such as the high-polished Spirit of Ecstasy and Pantheon Grille to be subverted. Instead of simply painting these components, a specific chrome electrolyte is introduced to the traditional chrome plating process that is co-deposited on the stainless-steel substrate, darkening the finish. Its final thickness is just one micrometre – around one hundredth of the width of a human hair. Each of these components is precision-polished by hand to achieve a mirror-black chrome finish before it is fitted to the motor car.

The exterior treatment resolves with a Bespoke 21-inch composite wheelset. Designed in the Black Badge house style and reserved for Black Badge Ghost, the barrel of each wheel is made up of 22 layers of carbon fibre laid on three axes, then folded back on themselves at the outer edges of the rim, forming a total of 44 layers of carbon fibre for greater strength. A 3D-forged aluminium hub is bonded to the rim using aerospace-grade titanium fasteners and finished with the marque’s hallmark Floating Hubcap, ensuring the Double R monogram remains upright at all times. To celebrate the material substance and remarkable surface effect, a lightly tinted lacquer is applied to protect the finish but still allow clients to observe the technical complexity of the wheels unique carbon fibre construction.

INTERIOR

Advanced luxury materials have been meticulously created and crafted for a unique ambience in the interior suite. While recalling the dramatic mechanical intent of Black Badge Ghost, the materials are true to Ghost’s Post Opulent design philosophy – one defined by authenticity and material substance rather than overt statement. In this spirit, a complex but subtle weave that incorporates a deep diamond pattern rendered in carbon and metallic fibres has been created by the marque’s craftspeople.

Multiple wood layers are pressed onto the interior component substrates, using black Bolivar veneer for the uppermost base layer. This forms a dark foundation for the Technical Fibre layers that follow. Leaves woven from resin-coated carbon and contrasting metal-coated thread laid in a diamond pattern are applied by hand to the components in perfect alignment, creating a three-dimensional effect. To secure this extraordinary veneer, each component is cured for one hour under pressure at 100°C. This is then sand-blasted to create a keyed surface for six layers of lacquer, which is hand-sanded and polished before being incorporated into the motor car.

If specified in the client’s commission, the Technical Fibre ‘Waterfall’ section of the individual rear seats receives the Black Badge family motif: the mathematical symbol that represents potential infinity known as a Lemniscate. Rendered in aerospace-grade aluminium on the lid of Black Badge Ghost’s Champagne cooler, it is applied between the third and fourth layer of a total of six layers of subtly tinted lacquer, creating the illusion that the symbol is floating above the Technical Fibre veneer.

Aesthetes from the marque’s design team elected to further enhance the noir ambience of Black Badge Ghost by subduing the brightwork. Air vent surrounds on the dashboard and in the rear cabin are darkened using physical vapour deposition, one of the few methods of colouring metal that ensures parts will not discolour or tarnish over time or through repeated use. The Post Opulent principles of simplicity have also been applied to dramatic effect in the Black Badge Ghost timepiece design: only the tips of the hands and the twelve, three, six and nine o’clock markers are picked out, in a subdued chrome finish, creating a remarkably minimal clock. Additional timepieces are available within Black Badge Ghost to suit the client’s aesthetic preference.

The timepiece is flanked by a world-first Bespoke innovation that debuted with Ghost: the Illuminated Fascia, which displays an ethereal glowing Lemniscate, surrounded by more than 850 stars. Located on the passenger side of the dashboard, the constellation and motif are completely invisible when the interior lights are not in operation. As in Ghost, the Lemniscate motif is illuminated via 152 LEDs mounted above and beneath the fascia, each meticulously colour-matched to the cabin’s clock and instrument dial lighting. To ensure the Lemniscate is lit evenly, a 2mm-thick light guide is used, featuring more than 90,000 laser-etched dots across the surface. This not only disperses the light evenly but creates a twinkling effect as the eye moves across the fascia, echoing the subtle sparkle of the Shooting Star Starlight Headliner.

ENGINEERING

Black Badge is not just an aesthetic – it is an experience. The clients who requested this motor car demanded that the Bespoke treatment of Black Badge Ghost extend from the design atelier into the marque’s engineering department. In doing so, the Bespoke Collective of designers, engineers and craftspeople collaborated to create a vivid driving personality that matched Black Badge Ghost’s visual intent without compromising the marque’s effortless ride proclivities and exhaustive acoustic tuning.

Key to its potent character is the Architecture of Luxury, Rolls-Royce’s proprietary all-aluminium spaceframe architecture that debuted with Phantom. This sub-structure not only delivers extraordinary body stiffness, but its flexibility and scalability allowed Ghost to be equipped with all-wheel drive, four-wheel steering, and the award-winning Planar Suspension system. For Black Badge, these peerless engineering qualities have been comprehensively re-engineered, including the fitting of more voluminous air springs to alleviate body roll under more assertive cornering.

The capacity of the Rolls-Royce twin-turbocharged 6.75-litre V12 engine was deemed sufficient. However, the flexibility of this celebrated power plant has been exploited to generate an extra 29PS, creating a total output of 600PS. The sense of a single infinite gear has also been dramatised with the addition of a further 50NM of torque, for a total of 900NM. The powertrain has also received Bespoke transmission and throttle treatments to further enhance the engine’s increased power reserves. The ZF eight-speed gear box and both front- and rear-steered axles work collaboratively to adjust the levels of feedback to the driver, depending on throttle and steering inputs.

As with all products in the marque’s Black Badge portfolio, the ‘Low’ button situated on the gear selection stalk unlocks Black Badge Ghost’s full suite of technologies. This is asserted by the amplification of the motor car’s engine through an entirely new exhaust system, subtly announcing its potency. All 900NM of torque is available from just 1700rpm and, once underway in Low Mode, gearshift speeds are increased by 50% when the throttle is depressed to 90%, delivering Black Badge Ghost’s abundant power reserves with dramatic immediacy.

To bolster confidence when exploiting Black Badge Ghost, the braking bite point has been raised and pedal travel decreased. Non-Black Badge Ghost is provisioned with a robust braking hardware package that was deemed more than ample under extreme conditions, even accounting for the Black Badge alter ego’s increased power output. However, a new suite of bold high-temperature brake calliper paint colours has been developed in preparation for forthcoming Black Badge Ghost commissions.

Black Badge Ghost is available to commission now.

black badge ghost image for use by 360 magazine

black badge ghost image for use by 360 magazine

black badge ghost image for use by 360 magazine

black badge ghost image for use by 360 magazine

Bugatti via Bugatti for use by 360 Magazine

Bugatti Ending Chiron Production

With global demand for the Bugatti Chiron surging in Q3 2021, production of the limited run of 500 has now entered its final phase. Fewer than 40 Chiron models remain available to order, in a Chiron Pur Sport or Super Sport model, rounding off a remarkable era of Bugatti’s history

The Bugatti Chiron quickly established itself as the new benchmark of the hyper sports car market. As the fastest and most powerful production vehicle in the marque’s 112-year history, the Chiron pushed the boundaries of automotive design, technology, engineering and manufacturing.

Four years since the very first of 500 bespoke units left the Atelier in Molsheim, the Chiron now enters its final production phase in Pur Sport and Super Sport form only, with less than 40 build slots left to be allocated. The final units of the Chiron and Chiron Sport are already being handcrafted, or scheduled to be built at Bugatti’s Molsheim Atelier, making way for the final encore of the Chiron era.

Since its highly anticipated reveal at the Geneva International Motorshow in 2016, the global success of Bugatti’s most recent hyper sports car platform has been unprecedented. 18 months after its initial announcement, 300 of the limited 500 series run of the Chiron had been sold. This sales momentum has continued throughout the years and into 2021, despite global challenges such as COVID-19. The United States is Chiron’s strongest market, contributing significantly to a record-breaking quarter in Q3, which welcomed Chiron sales that doubled year-on-year and even tripled in some regions.

With the revival of in-person events such as Pebble Beach Concours d’Elegance and a range of exclusive customer and media drive events, the Chiron continues to help drive Bugatti’s momentum, attracting universal acclaim, as the model becomes an increasingly rare proposition.

Hendrik Malinowski, Director of Sales and Operations, comments: “Our discerning customer base across the world consists of true Bugatti connoisseurs. They are hard-working, self-made individuals who regard owning one or multiple Bugatti masterpieces as the realization of a dream. They understand the devotion behind the pioneering design and engineering of each Chiron model. Their appreciation for the provenance and performance of our hyper sports cars comes from a genuine passion for the brand.

“With the Chiron Pur Sport and Super Sport, we are offering customers the culmination of years of continual development of the Chiron platform. This spectrum of performance, whether it be hitting the apex on-track, or cruising on Autobahns in total luxury, takes the Chiron to an entirely new level. Now with so few build slots remaining, the purity of the W16 recipe is being honored in style.”

Hitting the ground running

Throughout its lifetime, the Chiron has collected a multitude of accolades for its design and performance capabilities, solidifying its position in automotive history as one of the all-time greats. With a peak power output of 1,500 PS-a record for a series-production vehicle-1,600 newton meters and a host of surplus technological innovations, the Chiron redefined the pinnacle of automotive engineering in the 2010s. Sprinting from 0 to 100 km/h in 2.4 seconds, 200 km/h is reached in 6.1 seconds, with the 300 km/h mark achieved in 13.1 seconds.

The Chiron wasted no time in securing its first production car record in 2017, setting a new 0-400-0 km/h world record in a mere 41.96 seconds – the fastest time ever reached and officially measured at the time. Continuing a run of unrelenting success, just two years later, the Chiron reached speeds once thought to be unreachable by a road car. A near production prototype derivative of the hyper sports car surpassed the magic 300 mph limit with a speed of 304.773 mph (490.484 km/h)-a world record that stunned the automotive world and secured the Chiron’s status as an unquestionable automotive legend.

Building on a winning formula

Joining the Chiron family in 2020, the Chiron Pur Sport built upon the exceptional Chiron foundation to offer customers a truly uncompromising hyper sports car that is optimized for dynamic agility and downforce. With an entirely new aerodynamic, transmission and weight configuration, the Chiron Pur Sport effortlessly delivers the pin-sharp handling of a thoroughbred, hitting apexes in its stride. A 50-kilogram weight reduction and firmer suspension, combined with a 1.90 meter rear wing and close-ratio transmission mean the Chiron Pur Sport radiates connection and feel between driver and road surface.

2021 saw the unveiling of Bugatti’s latest masterpiece–the Chiron Super Sport–which alongside the Pur Sport will make up the final 40 units of Bugatti’s 500-strong Chiron production run. As the quintessence of luxury and speed, the Chiron Super Sport has been designed to embrace supreme longitudinal speed without compromising luxury and comfort. 

As such, the Chiron Super Sport is regarded as the ultimate Grand Tourisme, capable of crossing continents in a heartbeat. Defined by its longtail design, the Super Sport achieves extreme levels of aerodynamic efficiency, enabling the hyper sports car to reach speeds of up to 440 km/h. With an upgraded version of the renowned Bugatti 8.0-liter W16 engine, the Super Sport outputs 1,600PS – increasing power by 100PS over the base Chiron.

ROLLS-ROYCE SPECTRE: FIRST FULLY ELECTRIC CAR

A PROPHECY FULFILLED, A PROMISE KEPT, A REMARKABLE UNDERTAKING UNDERWAY

ROLLS-ROYCE MOTOR CARS ANNOUNCES FIRST FULLY ELECTRIC CAR, SPECTRE, COMING IN 2023

In an historic announcement, Rolls-Royce Motor Cars announced today, that on-road testing of its first fully electric motor car is imminent. In announcing this seminal moment for the marque, Rolls-Royce Motor Cars Chief Executive Officer, Torsten Müller-Ötvös, said:

“Today is the most significant day in the history of Rolls-Royce Motor Cars since 4 May 1904. On that date, our founding fathers, Charles Rolls and Sir Henry Royce, first met and agreed that they were going to create ‘the best motor car in the world’.

“Using the most advanced technology available to them at the time and by applying their remarkable engineering minds, these two pioneers elevated early internal combustion engine cars, from noisy, uncomfortable and rudimentary means of transportation, by setting a completely new benchmark of distinction.

“The cars they created, introduced to the world a true luxury experience and secured for Rolls-Royce the ultimate pinnacle position that it continues to occupy, unchallenged, to this day. The marque has continued to define the very best in internal combustion motoring for more than a century.

“Today, 117 years later, I am proud to announce that Rolls-Royce is to begin the on-road testing programme for an extraordinary new product that will elevate the global all-electric car revolution and create the first – and finest – super-luxury product of its type. This is not a prototype. It’s the real thing, it will be tested in plain sight and our clients will take first deliveries of the car in the fourth quarter of 2023.”

A PROPHECY FULFILLED

“The use of electric motors is not a new concept for Rolls-Royce. Sir Henry Royce was fascinated by all things electrified, and his first venture, named F. H. Royce and Company, created dynamos, electric crane motors and patented the bayonet-style light bulb fitting.

“However, it was Charles Rolls who truly prophesied an electrified future for automobiles. In April 1900 he experienced an early electric motor car named the Columbia and declared its electric drive to be ideal.

“Rolls said, ‘The electric car is perfectly noiseless and clean. There is no smell or vibration, and they should become very useful when fixed charging stations can be arranged. But for now, I do not anticipate that they will be very serviceable – at least for many years to come.’

“Charles Rolls’ prophecy has been the subject of constant consideration during the marque’s Goodwood era. But we have not been satisfied that available technology could support the Rolls-Royce experience. Until now.

“Now is the time to change the course of the future of luxury.

“We embark on this bold new future with a huge advantage. Electric drive is uniquely and perfectly suited to Rolls-Royce Motor Cars, more so than any other automotive brand. It is silent, refined and creates torque almost instantly, going on to generate tremendous power. This is what we at Rolls-Royce call ‘waftability’.

“At Rolls-Royce, we have been experimenting with an electric powertrain for some time. In 2011 we revealed 102EX, a fully operational all-electric Phantom. We followed this in 2016 with our fully electric 103EX, which represented our vision for the marque several decades into the future.”

A PROMISE KEPT

“These extraordinary products prompted a huge amount of interest in electric powertrain technology amongst our clients. They considered it as the perfect fit for Rolls-Royce. And, over the past decade, I have been repeatedly asked, ‘When will Rolls-Royce go electric?’ and ‘When will you produce your first electric car?’

“I answered with an unambiguous promise: ‘Rolls-Royce will go electric, starting this decade.’ Today, I’m keeping my word.”

A REMARKABLE UNDERTAKING

“Charles Rolls’ prophecy and my promise have led us to a seminal moment for the marque. Rolls-Royce has embarked on an historic and unique undertaking, which today becomes a reality. Our designers and engineers have worked relentlessly to bring us here: we are now ready to commence road-testing of the first all-electric Rolls-Royce in history.

“This fundamental change in our powertrain technology requires that we challenge every single aspect of the product before we offer it to the most discerning and demanding individuals in the world – our Rolls-Royce clients.

“To do this, we have conceived the most demanding testing programme in Rolls-Royce’s history. We will cover 2.5 million kilometres – a simulation of more than 400 years of use for a Rolls-Royce, on average – and we will travel to all four corners of the world to push this new motor car to the limit.

“You will see these test cars on roads, around the world. Look out for them – they will be in plain sight. They will be tested in all conditions and over all terrains on their multi-million-mile journey – that will literally accelerate Rolls-Royce into the future.”

TRULY FLEXIBLE ARCHITECTURE OF OUR OWN

“In 2017, we debuted Phantom, and with it the marque’s proprietary aluminium architecture: a scalable and flexible spaceframe that would underpin all forthcoming Rolls-Royce motor cars. This unique technology – developed for Rolls-Royce by Rolls-Royce and reserved for the marque’s exclusive use – was created to form the foundation of not just different internal combustion engine models, as it now does with Cullinan and Ghost, but models with completely different powertrains.

“To this end, our forthcoming electric car benefits from the Rolls-Royce architecture and therefore the extraordinary experience of a Rolls-Royce on the road. Free of any group platform sharing strategy, we were able to integrate our plans for an electric powertrain into the architecture’s initial design and ensure that this extraordinary new product meets the extremely high expectations of our clients.”

A NEW NAME: A NEW LEGACY

“This Rolls-Royce is the fulfilment of a prophecy and it represents a promise kept as we embark upon a unique undertaking. It is the beginning of a new legacy for our brand. In that spirit, we have decided on a completely new name for this car. A name that is as powerful and evocative as the nameplates that have served us so perfectly for the past century – names like Phantom, Ghost and Wraith. It’s a name that perfectly fits the ethereal and other worldly environment within which our products exist – a name that we have reserved especially for this moment: Spectre.

“Spectre is a name given to otherworldly beings synonymous with great power and apparition; creatures of an alternative realm that make their presence felt through fleeting manifestation. A spectre forces the world to pause. It dominates the space it occupies. Then, as quickly as it appears, it dissipates, leaving a wake of exhilaration, energy, and intrigue.

“This name perfectly matches the extraordinary Rolls-Royce that we are announcing today – a motor car that makes its presence felt before disappearing into a world inaccessible to all but the very few. As a quintessentially British brand, we have selected the British spelling, however the meaning is universal.

AN EXTRAORDINARY FUTURE

“With this new product we set out our credentials for the full electrification of our entire product portfolio by 2030. By then, Rolls-Royce will no longer be in the business of producing or selling any internal combustion engine products.

“Spectre is the living fulfilment of Charles Rolls’ Prophecy. My Promise, made on behalf of Rolls-Royce Motor Cars, is kept. Now we begin a remarkable undertaking. I am proud that we will continue to propel the world’s most progressive and influential women and men into a brilliant, electrified future.”

Find out more about Spectre here.