One of the music industry’s leading artists and rap virtuosos, Myke Towers, once again exhibits his masterful versatility as a global artist with the release of “Luces de Neón.” The song is available to stream on all digital platforms today.
“Luces de Neón” sees Myke bring his powerhouse lyrical dexterity that has established him as one of this generation’s most dominant and noted singer-songwriters. On the track, a captivating synth-heavy melody lays the foundation for the identity of the song as it intertwines with a hypnotic and enticing reggaeton beat. Mesmerized by his female protagonist in this lustful tale, Towers confesses his strong desires through the lines of his steamy wordplay.
Having recently wrapped up a month-long tour through Europe with most of the venues completely sold out and crowds that consisted of over 30,000 plus fans in attendance, the prolific performer is also in preparations to make history with three upcoming sold out shows at the emblematic Coliseo de Puerto Rico. Towers’ long awaited homecoming run will take place on September 16, 17, and 18.
Earlier in the year, Towers celebrated a tremendous win at the 2022 ASCAP Latin Music Awards, where he was recognized with the special 2022 ASCAP Latin Songwriter of the Year award for his triple-platinum single “Bandido,” his contribution to Sebastián Yatra’s chart-topping “Pareja del Año,” and other songs with artists including Jay Wheeler, Wisin, Los Legendarios, MTZ and Rauw Alejandro.
His legacy is further cemented by the success of albums such as “Easy Money Baby” (2020), “Lyke Mike” (released in April 2021), his EP “Para Mi Ex” which featured his hit track “Bandido” alongside Juhn, reaching the No.1 spot on Billboard’s US Latin Airplay charts. His album “Lyke Mike” was recognized in both Complex and Billboard’s “Best Album of 2021” lists. Towers ended 2021 on a high note with the release of his single “Experimento,” off of his highly anticipated forthcoming studio album. The Puerto Rican singer-songwriter also premiered his track “Almas Gemelas” to fans across the globe with an unforgettable performance at the 2021 Premios Juventud Awards. Adding to his international appeal, the multi-platinum selling artist also became the first lifestyle ambassador to sign a global deal with PUMA Motorsport to focus on streetwear and car culture.
Currently, Myke Towers is putting the finishing touches on his upcoming album which is slated for release this year.
360 MAGAZINE had an intimate driving commitment at the Ritz-Carlton Bacara, Santa Barbara with one of the top-selling vehicles in the Lexus fleet. Although 2023 Lexus RX pricing was not announced, exterior colors, trim and powertrains were readily available for testing. After five generations, performance, style and innovation have intermingled in the luxury of the new age with this hot stepper. All in all, we strongly believe the RX F SPORT is the heavyweight candidate for this reboot.
The silhouette of the RX has been redesigned with stylish and sporty lines. To many, at first glance, it is a lean and agile approach. Ready to pounce. Suitable with a grill brooch coupled with jewel headlamps and taillights. The cabin is also marked by embossed patterns on the door panels and headrests of top-of-the-range models. Race-inspired red bucket seats with bespoke like black side panels. Ambient lighting is also available in different models in a variety of color combinations.
14-inch infotainment screen effortlessly placed on the dashboard for easy use of the driver’s control. This season, Android Auto and Apple CarPlay are wireless, making it more intuitive and fluid. Wireless charging stations are larger for the next generation of phablets, in particular the Samsung Galaxy S22 Ultra and Z Fold4 flagships. Not forgetting, the inside has USB-C ports sprinkled throughout. Sure, you can head nod to Drake‘s Sticky with its optional Mark Levinson signature speaker set.
Larger calipers signify better braking. Rear wheel steering is a must-have, especially for parallel parking, snaking roads and u-turns. The ability to displace torque in different ratios also allows the riders to push outside of its previous capabilities. 21″ wheels in tandem with low profile Michelin tire add much needed traction for various terrains. Offered power plants are as follows: RX350 has a 2.5L 4-cylinder turbocharged pushing 275 HP; RX350h possess a 2.4L 4-cylinder with AWD as well as CVT produces 246 HP and RX500h F SPORT matches electric alongside of 2.4L turbocharged to produce 367 HP. Adaptive cruise controls, lane departure paired with civilian detection – excellent for the increase of low-stanched fat tire e-bikes in cities. Just because they have pedals, doesn’t mean they can’t excel beyond 50+ mph.
In short, the Lexus RX cocoon has become a magnificent butterfly with the RX500 F SPORT variant. It literally floats, moves easily within tight spaces, and is sure to cause a stir with transcultural youth. Lastly, a two-row, five-seater SUV with muscles and brains that can survive a hectic Gen Z household.
Vice President – Head of Marketing at Lexus, Toyota Motor North America
*Listen to Vinay Shahani’s full conversation with Vaughn Lowery on the 360 MAG Podcast HERE.
As a crowded child growing up in and around Detroit, Vinay Shahani was exposed to the motor industry at a very young age. He started working at the Ford Motor Company when his father (of Sindhi descent) emigrated from India to the United States in the 1960s. Vinay became a car lover under the influence of his father: “He was in the car business, and I was also in the car business because I was his son, and I loved that.” Once he moved to Michigan, Vinay earned a Bachelor’s Degree in Mechanical Engineering from the University of Michigan, a Master’s Degree in Business Administration and Manufacturing Systems Engineering from Stanford University. Currently, Vinay lives in the Dallas area.
Vinay is Vice President of Marketing for Lexus, a Japanese high-end car brand created by Toyota Inc., a position he has held since January 2021. He is responsible for Lexus’ marketing activities, including advertising campaigns, media and digital, product marketing and lifecycle management, auto shows, incentive and experiential marketing, and motorsports. He creates a “speak up” environment to make the opinions of all members of his team visible (agency partners and internal staff). Identifying social and commercial values helps expand the brand to various groups of consumers who may not align with the preferences of the Asian population, such as Walton Isaacson (black, Hispanic, and LGBTIQ community) and the IW group.
In addition, he oversees motorsports, engagement marketing, car shows, and other consumer events throughout the United States. Vasser Sullivan is a race team, with worldwide competitors such as Cadillac, Mercedes-Benz, BMW, and Audi, that Lexus empowers with some of the best drivers – “We definitely want to win, and we have a winning team.” Meanwhile, Lexus also helps improve consumers’ skills in car track by providing the opportunity to study professionally at Performance Driving School.
Since the brand is determined to treat consumers as valued guests, one of Vinay’s top initiatives iis Lexus Hospitality, as it is inspired by the Japanese spirit of hospitality and is committed to providing excellence in customer service.
Another dimension within the marketing field is monitoring and analyzing the results after experimenting with the Lexus IS 500 model and the Lexus RC F Track Edition.
Under the massive influence of the metaverse today, Vinay mentions that Lexus is creating its own Mark Netscape plus Upstream to figure out what the role of Lexus is as a brand in the metaverse. In addition, they are in talks with global partners like Lexus International to find out what is being sought out in Japan while identifying markets in the US, Canada, and Great Britain. Based on the diverse target audience of Lexus in the United States, Vinay seeks to use digital media and the National Brand Day to show brand culture and emotion, even
creating a TikTok account to get closer to younger audiences.
As a high environment-friendly brand, by 2035, Vinay plans for Lexus to be a ‘global 100% battery electric’ vehicle brand to reduce fossil fuel consumption and emissions. With these measures, it’s great to see the carbon footprint will be reduced thanks to the company’s shift.
Finally, Vinay adds that “it is important that we know who we are as a brand from a strategic perspective.” With this, they are trying to add attractive and technological accessories to their vehicles that give the driver great confidence in the handling and control of their car. “Maintaining a love for performance cars gets your heart rate up, it excites you, and that’s something we definitely want to associate with different brands.”
The Lamborghini Huracán first debuted at the 2014 Geneva auto show, and it is nearing 17,500 sales nationally, making the Huracán of the most popular cars in the United States. In the year 2022, This legendary model displays its prowess in a powerful performance! The “Super Trofeo Omologato,” in short as STO, is making its name in the Lamborghini Huracán family.
The Huracán STO is the most powerful Huracán ever made, created with only one goal: to deliver the most genuine feeling of a track car in the body of a road-legal machine. The car is inspired by the racing heritage of Lamborghini Squadra Corse’s one-make race series, featuring the Super Trofeo EVO and also GT3 EVO model, which won 3 times at the 24 hours Daytona and twice at the 12 hour Sebring race. In this car model, drivers are provided with the opportunity to enjoy the ultimate race experience every time they take to the road.
Once again, 360 Magazine is excited to be invited to the exclusive Lamborghini Lounge NYC; the opening of this site coincides with the debut of Huracán STO! This private space is located at 533 W 26th Street in the heart of the Chelsea district. The space was designed in an extravagant way offering us and other users the most luxurious experiences. The sound system in the room provided by Bang & Olufsen brings forth a progressive listening experience, maximizing the atmosphere of rallies and parties that can be held in the space. All the rooms here feature Italian furniture by Living Divani, while the kitchen is furnished by La Dolce Vita, allowing all the guests to not only enjoy driving Italian but also living Italian. Most excitingly, 360 had the chance to see and drive the 2022 Lamborghini Huracán STO with the guide with a Formula 1 Racer from the Lounge.
The exterior is designed to achieve the balance of being both powerful and functional. It inherits the appearance of the Huracán Super Trofeo EVO while being even more aggressive! The usage of carbon fiber in the model makes up 75% of the body panels, which means every part viewable to the consumer’s eye is made of carbon fiber. This unique configuration makes the car 88 pounds lighter than the Performante model.
The one thing extraordinarily unique about the design is in the front of the car. It is called the “Cofango” – a specially designed body component that incorporates the front hood and fender. It looks like a stylish clamshell made purely of carbon fiber resting on the head of the car and it can be lifted as a whole.
When we move our sight to the back of the car, there is an exaggerated double-profile rear race wing that can be adjusted into 3 positions. It will provide 714-925 pounds of downforce, equivalent to the weight of a highland cow! On top of the car is a central shark-fin along with several air scoops that helps drag optimization and an ideal aerodynamic performance. Compared with the Performante model, this vehicle is 37% more aerodynamic efficient.
Compared with the 2021 Lamborghini Huracan EVO RWD Spyder, which 360 had the opportunity to test drive last month, the drag coefficient is much better on the STO model, as the EVO is a Spyder version where the drag force is extremely high with the top down.
The rear-wheel-drive not only contributes to making this car’s ability to drift and turn in a more sophisticated way but also assists in making the car lighter than the AWD models. It is equipped with rear steering that makes handling even more precise. With a V10 naturally aspirated 640 hp (470 kW) power plant, it produces a torque of 565 Nm, at 6,500 rpm. These components combined provide an acceleration of 0-62 mph in 3.0 seconds, 0-124 mph in 9.0 seconds, and a top speed of 192 mph.
The brakes on this car absolutely provide us with a race evocative adrenaline! The CCMR Braking System, which is directly derived from F1, is now built into the carbon-ceramic brakes that help stop this speed monster in 3 seconds when driving at 62 mph.
When we settle into the driver’s seat, there features a delicate touch screen on the center of the console. New Human Machine Interface (HMI) is equipped on the car, which helps the users to control the drive mode, monitor tire pressures, and tracks brake temperatures. The car is exactly what is needed to be a champion on the track day on the weekend without sacrificing the high-end features of a technologically advanced model. What is more satisfying is that the STO Connected Telemetry System will record a splendid performance which drivers can use to check our phones anytime and everywhere.
There are 3 driving modes that one can choose on the steering wheel – STO mode which is for daily driving, Trofeo mode which is for a fast and furious track driving experience, and Pioggia mode that adds huge traction designed expressly for driving on the wet surface.
Besides those technical features that help monitor the Huracán’s day-to-day performance, this car also features more classic modern features such as Apple Car Play and USB cables for convenience on the daily commute!
This stunning beast of a vehicle starts at USD 327,838, which is surely more expensive than the RWD Huracán EVO. People may doubt whether it is worthwhile spending more on a car that is both a daily vehicle and born for the track. The answer, from experience, is this STO model is a supercar of its kind and features peak performance qualities across the board – the STO stands in a class of its own. In a look towards the future, Lamborghini has announced that they will go completely hybrid on all model lines beginning in 2024. Despite this development, we are glad to still be living in an era where the STO still shines on stage, or rather, the track.
Rimac Automobili officially joins forces with Bugatti Automobiles under the recently announced, Bugatti Rimac d.o.o. The new company sees two motor vehicle powerhouses generate an exciting movement in the automotive and technology industries, originally initiated and strongly supported by the sports car manufacturer Porsche AG.
Rimac’s short but rich 10-year history from garage start-up by one man, Mate Rimac, took a big leap forward to begin official operating under Bugatti Rimac as of November 1st.
The Rimac Group is the major shareholder in Bugatti Rimac with a 55% stake. Mate Rimac will retain his shareholding in Rimac Group at 35%, with Porsche at 22%, Hyundai Motor Group doing the same at 11%, and other investors making up 32%. The development, production, and supply of battery systems, drivetrains, and other EV components that Rimac is known for and trusted by, will be separated into a new entity, Rimac Technology, that is 100% owned by the Rimac Group.
Bugatti Rimac has the unique combination of two automotive and technological trailblazers. Rimac’s distinctive agility, technical expertise, and relentless innovation in the EV sphere, along with Bugatti’s 110-year heritage of design and engineering of some of the world’s most iconic hypercars, are now combined in the leading hypercar company. Porsche plays a strong role in the joint company as a strategic partner. Along with two managers, the Stuttgart based sports car manufacturer appointed two Supervisory Board members, Oliver Blume and Lutz Meschke.
Mate Rimac’s leadership and strategic direction that has allowed Rimac to become an industry frontrunner means he is exceptionally skilled to lead the company as Chief Executive Officer. As CEO of Rimac Group, he runs both Bugatti Rimac and the new division, Rimac Technology.
Bugatti Rimac’s global headquarters is situated at Rimac’s current base on the outskirts of Zagreb, Croatia, but in time will transition to the recently announced €200M and 200.000m2 Rimac Campus, also serving as the home of Rimac Technology. With construction having now begun, joint research and development of future Rimac Automobili and Bugatti hypercars will ultimately take place there, with projected opening in 2023.
High-tech innovation forms the basis of the state-of-the-art facility, with the capacity to host 2,500 curiosity-driven people and a hive of groundbreaking developments. Bugatti Rimac operates with 435 employees as part of the new company, 300 of headquartered in Zagreb and 135 in Molsheim, France. In addition,180 people at Bugatti Engineering’s location in Wolfsburg, Germany, are supporting the new company. Rimac Technology consists of over 900 employees whilst the Rimac Group tackles over 1,300 employees across its various locations.
Bugatti Rimac’s new Board of Management has determined Christophe Piochon as Chief Operating Officer. He formerly held the position of Director General at Bugatti Automobiles and guarantees the continuation of the manufactory with its worldwide outstanding quality. Larissa Fleischer became Chief Financial Officer, previously being the head of controlling at Porsche in the areas of digitalization and the development of new business models. Lastly, Emilio Scervo is named Chief Technology Officer, having held the same title before at Rimac Automobili.
Rimac Automobili and Bugatti Automobiles will each continue to operate as separate brands and manufacturers, retaining their individual production facilities respectively, as well as the distribution channels. Rimac Technology will continue to innovate, developing vehicle systems and technologies for many global OEMs.
Commenting on the first day of Bugatti Rimac operations, CEO Mate Rimac says, “I am honored to be leading this new fusion of automotive minds and begin what will no doubt be a successful, revolutionary and exciting new chapter for everyone involved. I am also extremely curious to oversee the profound impact Bugatti Rimac will have on the industry, and I look forward to developing innovative new hypercars and technologies.”
He also claims that “[it’s] difficult to find a better match than Rimac and Bugatti. What each party brings to the table in terms of technical expertise, know-how and automotive history makes for an electrifying recipe. Rimac’s fast-paced operations and electrification skills are the perfect complement to Bugatti’s exceptional heritage and craftsmanship. Stay tuned for some truly extraordinary projects in the future.”
“I am convinced that we have found the right mix of experience and know-how, innovative strength and team spirit for the management,” says Lutz Meschke, Deputy Chairman of the Executive Board and member of the board for Finance and IT at Porsche AG. “That’s why I’m very optimistic and because the project is very close to my heart, I will continue to accompany it closely and passionately in the future.”
Oliver Blume, Chairman of the Board of Management at Porsche, named this merger as “the perfect solution” for everyone involved, “Together, we are creating a high-performance automotive company. We have succeeded in positioning the traditional Bugatti brand with its charisma for the future in a way that creates value. Bugatti embodies fascination and passion, and Rimac has great innovative strength and tech expertise.”
Michael Tran of Houston, Texas will go on to compete for a chance to have his fully customized 2007 “Soo Sik C6” Corvette become the next Garage of Legends inductee and made into a 1:64 Hot Wheels die-cast toy sold around the world.
About the “Soo Sik C6” Corvette:
The Houston-winning “Soo Sik C6” Corvette started life as a factory 2007 Corvette. It is now anything BUT. In true garage spirit, Michael Tran, a Houston-native, custom fabricated an entirely new body AND interior for his C6 Corvette. The only original components remaining are the frame and the engine, which now makes roughly 1,000 horsepower thanks to a pair of rear-mounted turbos. Having built custom cars since 1998, Tran also fitted the “Soo Sik C6” with custom wheels, exhaust and a one-of-a-kind headlight design to complete the vehicle’s winning looks.
Judges for today’s Houston Hot Wheels Legends Tour live event included:
Polestar, the electric performance car brand from Sweden, today announced the extended range, lower pricing, and bespoke configuration for the model year 2022 Polestar 2. The addition of a new single motor powertrain makes the vehicle more accessible than ever before, while simultaneously offering the greatest range of a Polestar 2 to date. Also new for 2022 is an optional heat pump, which is designed to extend the vehicle’s range up to an additional 10 percent under certain climate conditions.
The new Polestar 2 Long range Single motor offers the lowest price and longest range in the lineup, with an estimated range of 265 miles* and a starting price of $45,900 USD, or as low as $34,900 after qualified federal, state, and utility incentives**. Customers can also add on the available Plus and Pilot Packs to enhance the specification of their vehicle. Deliveries are expected to begin at the end of 2021.
The Polestar 2 Long range Dual motor is now available for bespoke configuration, allowing customers flexibility to order a car which best suits their lifestyle. Starting at $49,900, or as low as $38,900 after qualifying incentives**, the Long range Dual motor Polestar 2 has 408 hp and an EPA range of 249 miles – an increase of 16 miles over the 2021 car’s range. As with the single-motor Polestar 2, Plus and Pilot Packs are available to order. The dual-motor Polestar 2 also can be ordered with a Performance Pack for increased driver focus, and deliveries are expected to begin in October of 2021.
“We are excited to introduce the expanded Polestar 2 range, which offers an ideal configuration for every lifestyle,” said Gregor Hembrough, Head of Polestar in North America. “As we roll the brand out to 20 new US markets this year, we have the product, pricing and convenience to place Polestar at the top of consumer shopping lists.”
These new variants can be ordered with three optional packs that allow for a streamlined experience. These include:
The Plus Pack ($4,000) debuts a mechanical heat pump, which is designed to extend the vehicle’s range by up to 10% under certain conditions. The heat pump is complemented by a full-length panoramic glass roof, a premium interior featuring a Harman Kardon audio system, WeaveTech vegan upholstery, and high-level interior illumination. For those living in cold weather locales, the package offers a “must have” combination of comfort and range preservation.
The Pilot Pack ($3,200) offers enhanced safety and driver assistance features, such as Adaptive Cruise Control (ACC), Pilot Assist, Blind Spot Information System (BLISTM), Cross Traffic Alert, along with a 360-degree surround view camera and all-round parking sensors, plus more advanced safety features.
The Performance Pack ($5,000) features adjustable Öhlins suspension dampers supporting the front and rear forged 20-inch alloy wheels, Brembo brakes, Continental sport tires, and Polestar’s signature ‘Swedish gold’ aesthetic details. (Only available on Polestar 2 Long range Dual motor.)
Additional single options include a ventilated Nappa leather interior ($4,000), 20” wheels with unique spoke pattern ($1,200), a semi-electric tow bar ($1,200) and metallic paint ($1,200).
All versions of the Polestar 2 feature the world debut of Google’s Android Automotive OS native infotainment system with key features such as Google Assistant and Google Maps built-in.
The Polestar 2 is available for online ordering at Polestar.com, and test drives can be scheduled via Polestar.com/test-drive. For those shopping now, Polestar 2 inventory available for fast delivery can be viewed at Polestar.com/us/preconfigured-cars. For customers who prefer a physical car buying experience, Polestar is rapidly expanding its network of retail “Spaces” throughout the United States, with 25 showrooms planned to be open by the end of 2021. Each of these Spaces host Polestar Specialists who can answer questions, schedule test drives and assist with the digital ordering process.
Polestar is the independent Swedish premium electric performance car brand founded by Volvo Cars and Geely Holding. Established in 2017, Polestar enjoys specific technological and engineering synergies with Volvo Cars and benefits from significant economies of scale as a result. The company is headquartered in Gothenburg, Sweden, and its vehicles are available and on the road in thirteen global markets across Europe, North America and China. In 2021, Polestar is expanding into five new markets in the Asia Pacific region.
In the US, the local Polestar office is located in the New York metro area, in Mahwah, New Jersey. Polestar Spaces have been opened in Los Angeles, the San Francisco Bay Area, New York City, and Denver, Colorado, with more to follow in Atlanta, Boston, Central and Southern New Jersey, Connecticut, Dallas, Detroit, Minneapolis, Phoenix, Orange County, Calif., Seattle, South Florida and Washington D.C.
Polestar produces two electric performance cars. Polestar 1 is a low-volume electric performance hybrid GT with a carbon fiber body, 619 hp, 738 lb-ft of torque, and an MPGe of 60 miles – the longest of any hybrid car in the world. The Polestar 2 electric performance fastback is the company’s first fully electric, high volume car. The Polestar 2 model range includes two variants featuring a 78 kWh battery paired with dual- and single motor powertrains. The Polestar 2 Long range Dual-motor has an output of 408 hp and 487 lb-ft of torque.
In the future, the Polestar 3 electric performance SUV will join the portfolio, as well as the Precept – a design study vehicle released in 2020 that is slated for future production. Precept showcases the brand’s future vision in terms of sustainability, digital technology and design. In April 2021, Polestar announced a goal of creating a truly climate-neutral car by 2030 without carbon offsetting through tree-planting.
The Hot Wheels Legends Tour Kicks Off First North American Stop
Live Virtual Event on April 29
Presented by Mobil 1 and in partnership with throtl, premiere car culture livestream will take place on the Hot Wheels Facebook page and on throtl YouTube channel beginning at 5:00 p.m. PDT on Thursday, April 29
Hundreds of custom car creations have been submitted
The winner will go on to compete for the chance to become the next Hot Wheels Garage of Legends inductee and have their custom car creation immortalized as a 1:64 Hot Wheels diecast toy
On Thursday, April 29, the global hunt for the 2021 Hot Wheels Legends Tour winner continues with the first North American stop. Now in its fourth year, the world’s largest traveling car show resumes as a live virtual event that will take place on the Hot Wheels Facebook page and throtl YouTube channel beginning at 5:00 p.m. PDT. Hundreds of cars have been submitted by custom car builders across the United States and Canada, all competing to become the next Hot Wheels Garage of Legends inductee and have their ride turned into a Hot Wheels die-cast vehicle that will be sold–and played with by kids of all ages–around the world.
The 2021 Hot Wheels Legends Tour is bigger than ever with stops spanning 13 countries and 5 continents. Presented by Mobil 1 and sponsored by Dynacraft and Milestone S.r.l., the first North American event continues this year’s first virtual stops in New Zealand (April 15) and Australia (April 22). Judging will take place live throughout the virtual event by known auto enthusiast personalities, including automotive YouTube sensation and builder TJ Hunt, throtl co-founder Mickey Andrade, motorsports ambassador Jarod DeAnda and top motorsports athlete Collete Davis, as well as Bryan Benedict, Director of Hot Wheels Die-Cast Design, Ted Wu, Global Head of Hot Wheels Design and Mobil 1 special guest and professional drifter, Ryan Tuerck.
“While we look forward to the Hot Wheels Legends Tour returning to in-person events, the virtual contest format has created opportunities for more fans across the United States and Canada to share their passion projects,” said Ted Wu, Global Head of Hot Wheels Design at Mattel. “With so many submissions already in North America and immensely popular events in Australia and New Zealand earlier this month, we’re confident this year’s competition will be fierce.”
Dates for future stops will be announced soon, and fans may register or learn more about the Hot Wheels Legends Tour by visiting Hot Wheels. Livestreams will be available to view on the Hot Wheels Facebook page, on Walmart and through automotive media partners in specific countries. Live events will be returning to U.S.-based Walmart stores this summer.
For further information and to register for an upcoming event, please visit the Hot Wheels website.
As of late, 360 was able to spend some time with the newly reimagined Rolls-Royce Ghost at the illustrious Fairmont in Austin. Prior to our arrival, the staff and media representatives all tested negative for COVID-19.
Our room at the Fairmont was spacious and we had a gorgeous view of the city. The hotel was filled with modern art and had a number of amenities available for our enjoyment, including an outdoor pool which was fitted with chaise lounges alongside large cabanas which illuminated at night. The hotel compliments Austin’s identity as a city on the rise, and the Rolls Royce New Ghost is similarly ascendant. Both have been reimagined for an elevated, excellent future. Full of innovation and prosperity. During this event, we were ecstatic to be in the presence of friends, colleagues and advanced automotive architecture, and to be doing so safely. It was gratifying to come together and experience the Ghost’s artistry during this prolonged time of uncertainty.
The Rolls Royce New Ghost was designed with a client-centered approach and with technological advancements to drive with ease. It has been termed “future-focused with a minimal aesthetic.” CEO Torsten Müller-Ötvös describes this model as “the most technologically advanced Rolls-Royce yet.” It is offered in a variety of colors including Arctic White, Salamanca Blue, Tempest Gray and Gunmetal Gray. 360 had the experience driving Artic White, an electrifying yet brilliant shade certain to capture the attention of all.
360 Magazine President, Vaughn Lowery, said, “This vehicle is for an obsessive perfectionist, it’s a driver’s car – ergonomically fabricated for those who enjoy to drive or be driven.”
A team of specialists, engineers and craftsmen researched Ghost clients’ interests, opinions and taste patterns to meet drivers’ preferences. The style of the Ghost was created using the ‘Post Opulence’ philosophy, which designer Henry Cloke said is “about simplicity. [It’s] about something that doesn’t shout at you, but it whispers.”
Starting in the front, the bonnet has been lowered and tested for aerodynamics, which gives it a new look. The Spirit of Ecstasy hood ornament can be lowered or raised using controls from the driver’s seat, perfect for that personalized touch. The New Ghost’s dashboard is lighter than that of the first model, giving the vehicle an overall more spacious feeling. It features hundreds of illuminated lights that resemble a constellation surrounding the Ghost nameplate, lighting up an evening like stars do a night sky.
The interior contains open-pore wood accents, which create a relaxing and serene experience. The headliner is adorned with celestial fiber optic lights, which can be dimmed or brightened from the driver and passenger seats. Occasionally, you might catch a streak of light that mimics a meteor. It is truly a one of a kind visual experience.
The trunk is power-operated, completely carpeted (even under the lid) and provides ample space to store any and all belongings.
The 2021 Ghost is a new and improved style of its 2010 predecessor. Engineers combined dynamic highlights from the portfolios of numerous types of cars into this edition. It was formulated to remove as much energy transfer as possible from the road into the body with the goal of creating a smooth ride.
The Ghost was built with sound absorbing materials which reduced the level of noise inside. Touch enabled media screens fold in and out automatically from behind the driver’s and passenger’s seats, providing entertainment for those sitting in the back. Wooden trays emerge as well, ones that can be used with or without screens.
A bespoke audio design allows passengers to use dials on the rear doors to control the stereo volume to their preference. Beyond this, the back seats have headrest pillows and individual controls that allow you to move forward or backward, and design the back of the seat to your desired level of comfort. There is also a refrigerator located behind the center console in the rear seats, perfect for storing beverages on the go and the definition of opulence behind the wheel.
The inclusion of USB-C ports is another phenomenal addition, as well as the wireless charger in the arm rest. Though there is no AI system such as Amazon’s Alexa or Apple’s Siri, the tech was on-demand and had a hands-free bluetooth function, a wireless hotspot, and Rolls-Royce Assist at your beck and call. Rolls-Royce Assist connects to an emergency services call center if necessary.These are the standard technical features for the New Ghost, but each Rolls Royce can be configured to its unique driver to make it “a motor car that is yours, and yours alone.”
The New Ghost’s all-wheel drive and all-wheel steering makes driving easy, regardless of road conditions. The car is planted firmly to the ground and corners very well. It was built on Rolls-Royce aluminum spaceframe architecture, which has been adapted to make way for advancements. The steering is much stiffer and more precise than that of the first Ghost, and the braking is more powerful.
The Planar system increases agility through the Wishbone Damper unit above the front suspension assembly, which creates a secure and effortless ride; the Flagbearer system, which uses cameras to read the road and prepare the suspension system for any upcoming changes in the road surface; and the Satellite Aided Transmission, which uses GPS data to pre-select the optimum gear for approaching corners.
Furthermore, the New Ghost is equipped with a 6.75-litre, twin-turbo V12 engine. The doors open and close electrically, which made for an easy entrance and exit. Engineering Lead Jonathan Simms, said the team “pushed [their] architecture even further and created a car even more dynamic, even more luxurious and, most of all, even more effortlessly usable.”
The iconic Rolls-Royce logo on the wheels is weighted so that it is always facing upright. Also, the key color is customized to match the accents of the car, a note that will be appreciated by any driver looking for a personal touch. Other notes in the interior include the inside of the doors being completely leather and having an embossment of the Spirit of Ecstasy. A button on the rear doors allows passengers to shut them automatically from the inside, and a tap of the door handle will close them from the outside. There is also a hidden umbrella that pops out from the rear doors when needed.
With so many refined and client-centered designs, it is no wonder celebrities like Beyoncé and Floyd Mayweather have strong connections to the moniker. Beyoncé has her own 1959 Silver Cloud Rolls Royce convertible. In her most recent project, Black Is King — the musical film available on Disney+ for her 2019 album “The Lion King: The Gift” — the artist sits atop the hood of a cheetah print Rolls Royce to match the catsuit she is wearing in the scene. The boxing legend similarly showed off his automobile collection earlier this year, which includes at least six Rolls Royce’s. The Rolls-Royce is undoubtedly the most iconic brand in pop culture, including being the most mentioned brand in top-charting songs. The Ghost edition is particularly bold amongst Rolls-Royce’s many stars, and anyone seeking to solidify their luxurious lifestyle need look no further for their ride.
Experiencing this sophisticated and sleek model awoken all of our senses during this challenging time of introspection. The presence of beauty and craftsmanship gave us a feeling of hope as well as pride. Rolls-Royce has long set the bar on lavish vehicles, and the 2021 edition of the Rolls Royce Ghost is no exception. For those interested in a slice of the high life, the Ghost is the very definition of it.
The ‘F’ marquee represents the high performance division of vehicles engineered by Lexus. The 2019 Lexus GS F has earned its right through rigorous testing to bear the weight of the ‘F’ stamp of approval. It’s graceful design and superior performance are on par with the BMW M Models and Mercedes-AMG line.
The GS F is only in its third season, yet it’s overall traits are retro while still embodying Lexus’s luxurious appeal. The side profiles are simple – no excess vents or useless lines. At the front, there’s a gradual growth in aggressiveness which begins with fender cut-outs. The spindle grille is accompanied by two massive air ducts which lie beneath each Triple Beam LED headlamps. It has been masterfully carved to enhance aerodynamics with a 0.33 drag coefficient. The buttocks is the defining attribute on this sports sedan – clearly this car can deep squat. Reminiscent of its predecessors, however, this model has chrome quad exhaust pipes (diagonally stacked upon one another).
Our test model came well-equipped with the 10th Anniversary Package for an additional $5000 USD. It has several unique style upgrades inside and out. Only 100 units were produced in the United States. Exterior refinements include a matte Nebula Gray paint and 19” contrasting BBS 16-spoke wheels. Michelin Pilot Super Sport tires come standard along side of painted blue Brembo calipers and ‘F’ logo puddle lights.
Up front are a 16-way power adjustable driver and a 5-way adjustable passenger ‘F’ performance race-inspired seats. They encase passengers comfortably and firmly. An ‘F’ Sport steering wheel with racing ergonomics elegantly compliment the cabin. There’s electric blue carbon fiber along the door panels and dash coupled with alcantara door trim and armrest. Futhermore, there’s a F 10th Anniversary Limited medallion affixed just right above the blue shift knob.
Unlike its competition, commonly turbocharging and supercharging their vehicles to boast extra power, Lexus decided to implant a naturally aspirated 5.0-liter V8 in the GS. It outputs 467 hp and 389 lb-ft of torque. Although it’s not outpowering it’s German counterparts, it offers a nostalgic feel with balanced performance and predictability. Its force is distributed through an 8-speed automatic transmission that is best experienced in SportS+ mode. One should take advantage of the paddle shifters and row the gears through their more spirited ranges, 4800 RPM and above.
This car exemplifies it’s athletic prowess on roads which test it’s balance. And, for those of us who don’t have access to a track, windy roads will serve. We drove through LA’s Mulholland Drive to PCH for a Sunday morning jaunt to Carr Winery in Santa Barbara for a tasting. Much to our surprise, the husky 4-door held its ground. The tires stuck around corners with great tenacity and body roll was almost absent. Moreover, the ventilated disc brakes with high friction pads were of great help in approaching turns. In gain, F Sport suspension with Ilachs-sourced shock absorbers kept the ride firm with little rebound in both Track and SLALOM modes.
Plenty of features are included to keep drivers as well as passengers safe and sound. Essential characteristics that came in handy are the following: smart stop technology, blind spot monitor with cross traffic alert, all-speed dynamic radar cruise control (for long drives), lane departure alert with steering wheel assist and lane keep assist (are great for driver fatigue). Lastly, Lexus Enform offers assistance if the vehicle is involved in accident or stolen. You can also communicate with an actual representative to send directions straight to the car while in motion. Finally, a car concierge for a sports sedan that confortably seats four.
As much as we enjoyed listening to the sweet serenade of the exhaust, the audio system is just as satisfying. Our version came with a 17-speaker Mark Levinson premium sound system, with 835 watts of power ($1380 USD). It’s unquestionably one of the most powerful units its segment. In addition, there’s a 12.3-inch infotainment display that can be surfed with an armrest remote. To date, Apple CarPlay or Android Auto are unavailable. However, music can be played from your phone while connected to Bluetooth and/or plugged into the USB port. And, for $900 you can opt for an in color heads-up display (HUD) that offers metrics such as the speed limit, current MPH/KMH and tachometer.
In short, the standard 2019 Lexus GS F is priced at $84,350 and the 10th Anniversary Edition retails around $93,250. For far less than its challengers, the GS F is an exotic with tons of intuitive amenities. A true head-turner and automotive beast.
For additional information on the LEXUS GS F go HERE.
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