Two classic Gordon Murray designed race cars to star at this year’s Goodwood Festival of Speed
Legendary Brabham Ford BT44B to run up Goodwood’s famous hill climb route. Joined by IGM F750, one of the first race cars to be designed by Gordon Murray. Professor Gordon Murray was named as one of the judges of the 26th annual Cartier Style et Luxe Concours d’Élégance. Goodwood Festival of Speed runs from July 8 to 11 – one of the world’s greatest celebrations of motoring and motorsport.
Gordon Murray Automotive is set to light up this year’s Goodwood Festival of Speed with two ground-breaking Gordon Murray-designed heritage cars being driven up the famous 1.16mile hill. The 1972 IGM F750 and 1975 Brabham Ford BT44B will star at the Festival which runs from July 8-11. Professor Gordon Murray will be personally driving his creations over the weekend, with racing driver Marino Franchitti amongst the others sharing the driving duties.
Professor Gordon Murray has also been invited by the Duke of Richmond to be a member of the judging panel for the 26th annual Cartier ‘Style et Luxe’ Concours d’Élégance, the winner of which will be announced on Sunday 11 July.
Professor Gordon Murray CBE said, The Goodwood Festival of Speed is the ultimate event for any motoring enthusiast. That’s why I was keen to have two of my favourite racing cars run up the hill. Both cars demonstrate the advantage of lightweight innovation and both established principles that allowed me to have a successful career in motor racing. They also taught me many things. Learnings that I have even employed in our latest T.50 supercar and its T.50s Niki Lauda track-focused sibling. I can’t wait to see them being driven up the hill and experience them again myself.
The 1972 IGM F750 was the first race car that Gordon Murray designed after he arrived in the UK from South Africa in 1969. Determined to go racing he settled on the 750 Formula, designing this innovative monocoque car, with a lay-down driving position, rear radiator and 10-inch wheels, all to create a car with a low frontal area. It also featured a Murray-designed rod operated rising rate front suspension system, which is now universal on all racing cars. The car running at Goodwood is chassis T.4 001 which was discovered as unassembled components and then reconstructed by the Gordon Murray Design team in 2019.
The Brabham Ford BT44B, was a development of the successful BT44, with a step forward in aerodynamic performance. Powered by a 460hp Ford 3.0-litre V8, it gave Carlos Pace his first GP win at his home event at the 1975 Brazil Grand Prix. Brabham teammate Carlos Reutemann also took it to victory at the 1975 German GP. The BT44 was the first GP car to utilise rising rate pull rod suspension and have the rear suspension directly attached to the engine.
Growing the Rolls-Royce family and finding new homes for previously owned Rolls-Royce Motor Cars
Every year Rolls-Royce Motor Cars North America highlights the achievement of a single dealer that exemplifies its ability to deliver on the brand’s promise of the world’s most admired luxury brand even for clients acquiring a previously owned Rolls-Royce Motor Car. For 2020, Rolls-Royce Motor Cars Beverly Hills has been recognized as the Rolls-Royce Motor Cars 2020 Global Provenance Dealer of the Year. This award recognizes the accomplishments of the entire operation in Beverly Hills in ensuring the experience that every Rolls-Royce Provenance client deserves and expects.
To qualify as a Provenance Rolls-Royce motor car, each car must have been maintained in strict adherence to Rolls‑Royce servicing standards. Each car receives a rigorous inspection and can only be obtained through an authorized Rolls-Royce motor car dealer. Second owners appreciate the reliability, the timeless appeal and instant availability of a ‘Rolls-Royce Provenance’ motor car.
“Despite the hurdles presented to us by 2020, I am proud that my Rolls-Royce team has earned this award. Taking care of some of the most demanding and discerning clients in the world wasn’t easy managing a virtual relationship, but my team adapted new skills and processes to ensure acquiring a previously owned Rolls-Royce was just as much a luxury experience as acquiring and owning a new one.” said Tom O’Gara, CEO of O’Gara Coach.
“With more than a century of history for the brand, and with more than three of every four Rolls-Royce/Viator cars ever built still being on the road, Provenance is critical to the brand. The Beverly Hills team understands that finding that second home for a Rolls-Royce commission is important to maintaining and growing the brand. We started 2021 with the strongest quarter of new commission deliveries, we have also seen the highest level of Provenance deliveries during the same period,” said Martin Fritsches, President and CEO of Rolls-Royce/Viator Americas.
The Rolls-Royce Motor Cars 2020 Global Provenance Dealer of the Year award is one that is earned, by highlighting specific achievements to one single dealership. It also reinforces the appeal of the high end, pre-owned car business to customers and showcases the dealerships’ ability to adapt to a more virtual sales relationship with all buyers. The Provenance previously owned program underpins the confidence in the quality of Goodwood manufactured, previously owned ‘Provenance’ Rolls-Royces.
When buying from a Rolls-Royce Provenance motor car dealership, customers are protecting their investment. Provence makes sure cars have been maintained to strict Rolls‑Royce servicing requirements, to be considered and are only sold through authorized Rolls-Royce motor car dealers. This includes offering its customers and clients around the world with guarantee of obtaining an independent vehicle history and mileage verification, as well as a protection plan that provides 24-hour roadside assistance, servicing, and warranty for an additional two-years. Rolls-Royce Motor Cars of Beverly Hills has become the hub of ‘previously owned’ cars and a place where customers feel enough trust to purchase these luxury vehicles.
On Friday, Rolls-Royce Motor Cars’ dealership in Beverly Hills hosted an event for their acceptance of the prestigious Rolls-Royce Provenance Dealer of the Year Award. The event showed off four models of Rolls-Royce vehicles, including the newest Rolls-Royce Cullinan and Phantom. All of the vehicles were buffed and shined to pearly perfection, showcasing the grandeur of their design. Upon first opening the doors of a Rolls-Royce, the weighty feeling of the door foretells of the magnificent details inside. The large sunroof and impressive grille of the Rolls-Royce Cullinan were only some of the super SUV’s astonishing features. In the Phantom, the Bespoke starlight headliner created the illusion of the night sky as appearing inside the vehicle. We were wowed by the lavishness of the Rolls-Royce vehicles, which all promise to be the stars of every street they venture down. The attentive staff of Rolls-Royce Beverly Hills glad shared their immense knowledge of the vehicles and beamed with pride at the success of their dealership.
Upon accepting the award with dignity and integrity, the RRMC Beverly Hills staff toasted with Don Perignon vintage champagne. The award was a silver trophy in the shape of The Spirit of Ecstasy, the classic Rolls-Royce bonnet ornament sculpture.
360 Magazine was particularly impressed with the bespoke headliner in the Phantom, which sparkled with opulence, even in daylight. Further, the elegance with which the distinguished award was accepted by Rolls-Royce Motor Cars Beverly Hills was admirable. The comradery between the staff was palpable, as they all signed celebratory champagne bottles and cheered. The Rolls-Royce dealership staff was very welcoming, and they delighted in reveling about their well-deserved success. From here, Rolls-Royce can only look to continue their esteemed legacy of creating luxurious and celebrated vehicles.
PHANTOM ORIBE: A BESPOKE ROLLS-ROYCE PHANTOM IN COLLABORATION WITH HERMÈS
“This magnificent expression of our pinnacle product represents a landmark for Rolls-Royce Motor Cars, bringing together two houses with more than three centuries’ combined experience and heritage. It is the result of a deep, genuine collaboration between the Houses of Rolls-Royce and Hermès, in which designers, materials specialists and skilled craftspeople worked side by side to create a truly one-of-a-kind Phantom. It has been an extraordinary privilege to unite on such a creatively challenging, technically demanding commission and bring our client’s remarkable vision so beautifully to life.”
–Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
“This unique Phantom is a fusion of East and West, ancient and modern, serenity and exhilaration. It was a great creative and cultural exchange working with Hermès; we learned a great deal from each other. It is always a pleasure when a client brings us a bold, clear and imaginative vision, and a great thrill to see it realised so perfectly.”
–Michael Bryden, Lead Designer, Rolls-Royce Bespoke Collective
Rolls-Royce Motor Cars has co-created a magnificent Bespoke Phantom in a unique collaboration with Hermès. Designed and handcrafted by a combined team of Bespoke specialists at the Home of Rolls-Royce at Goodwood, West Sussex, and Hermès in Paris, Phantom Oribe reflects the personality and passions of its owner, Japanese entrepreneur Yusaku Maezawa. The client envisioned the car as a ‘land jet’, bringing the serene exclusivity of private air travel to the road.
The car’s striking two-tone exterior matches the characteristic green and cream glazes of antique Japanese Oribe ware, of which Maezawa-san is a prominent collector. The upper part is finished in Oribe Green, a fully Bespoke color created exclusively for the client; in an unusual move, Rolls-Royce has made the paint available for use on the client’s private jet the Phantom will be paired with. Developed over many months by specialists in the Surface Finish Centre at Goodwood, it perfectly captures the lustrous, deep-green glaze that characterizes these 16 century ceramics. The effect is beautifully completed by the cream-white lower section.
The Oribe ware-inspired colorway harmoniously continues through the interior, created and realized through a true meeting of minds between Hermès designers and craftspeople in Paris, and the Rolls-Royce Bespoke Collective of designers, engineers and craftspeople at Goodwood in West Sussex. Together, they applied their shared expertise and ingenuity to ensure every individual component embodies the finest traditions of both houses.
The interior is finished predominantly in Hermès Enea Green leather, extending to details that include the immediate touch-points of the client; for example, the steering wheel, duchess handles, gear selector and the rotary controls for the motor car’s climate settings.
The Hermès leather flows around the upper instrument panel, interior pillars and parcel shelf. It also enrobes less visible surfaces including the glove compartment and luggage compartment lining, centre console, decanter stowage compartment and Champagne cooler. In a sign of the project’s truly collaborative nature, and the two makers’ mutual esteem, the glove compartment lid is embossed with the signature Habillé par Hermès Paris.
Delicate Hermès piping adorns the headrest cushions and calf supports of the rear seats, while soft Seashell White accents and matching lambswool floor mats create a sense of light and space throughout.
The interior is also replete with examples of Rolls-Royce Bespoke design and handcraftsmanship. Wooden speaker frets, for example, are formed by meticulously perforating the Open Pore Royal Walnut veneer applied to the doors, creating a seamless, textured aesthetic and delicate haptics. Open Pore Royal Walnut is additionally applied to the center and rear consoles and picnic table backs; in another first for Rolls-Royce, the interior features Hermès ‘Toile H’ canvas on the door armrests, center and rear consoles and, most notably, the signature headliner.
Hermès brings its distinctive equestrian heritage and innovative craftsmanship know-how to the car, with the leather upholstery created using stitching and edge-painting techniques originally employed by master saddlers. For Phantom’s Gallery, a feature unique to Rolls-Royce, that runs the length of the motor car’s fascia, Hermès commissioned an artwork based on a design by the celebrated French artist and illustrator Pierre Péron (1905–1988) who created many of the House’s iconic scarves. The work, inspired by the famous Hermès horse motif, is hand-painted on Open Pore Royal Walnut and is presented as though staged in an art gallery, behind glass.
Torsten Müller-Ötvös added, “This majestic and tasteful Rolls-Royce Phantom demonstrates what is possible when talented people from two of the world’s great houses work closely together alongside a far-sighted, inspirational client like Maezawa-san. It is a meeting of minds, expertise, visions and skill that represents the very best of our respective craftspeople and capabilities.”
*Photographer: Oribe Ware photographs by Kaoru Yamada
ROLLS-ROYCE MARKS WORLD BOOK DAY WITH ‘MAKING A LEGEND’
Rolls-Royce celebrates UNESCO World Book Day on 23 April 2021 with Making A Legend
The new book explores the unique blend of hand-craftmanship, and world-class technology embodied in the present generation of Rolls-Royce motor cars
Authors Simon Van Booy and Harvey Briggs granted exclusive behind-the-scenes access with photographer Mariano Vilarós at Rolls-Royce’s Global Centre of Luxury Manufacturing Excellence at Goodwood
Foreword provided by Rolls-Royce Motor Cars Chief Executive, Torsten Müller-Ötvös
Hardcover, 296 pages, full-colour photographs throughout; now available from all good retailers
“When the authors approached us with their proposal for this book, we welcomed them with open arms. Simon and Harvey are both distinguished writers with great perceptiveness, integrity and enthusiasm. They joined us at the Home of Rolls-Royce in Goodwood, West Sussex, where we gave them our full support, granting access to whatever and whoever they wanted to see and talk about. Their words, combined with the images captured by Mariano Vilarós, make this a definitive history of the marque, right up to and including, the present day. Its publication represents a worthy addition to the literature of Rolls-Royce, a fine celebration of our unique products and people, and a perfect book with which to acknowledge World Book Day.” – Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars
An important and worthy addition to the extensive Rolls-Royce literary canon, Making A Legend takes in a broad sweep of the company’s history, featuring cars from the marque’s very earliest days in the 1900s, right up to new Ghost launched in 2020.
The book provides an intimate, highly contemporary account of life at the house of luxury, with the aim of connecting readers with the people who make the best car in the world. The narrative follows the process of transforming a customer’s idea into a finished product, through interviews with individuals from all departments including Bespoke designers, skilled craftspeople and assembly specialists.
Over almost 300 lavishly illustrated pages, every detail of how a Rolls-Royce motor car is designed, engineered and meticulously hand-built, is examined. Chapters include Design and Customization, Paint and Finish, Chassis Assembly, Woodwork, Leather and Testing; there is also an entire section devoted to the Spirit of Ecstasy, the figurine that has graced the bonnet of Rolls-Royce motor cars for over 100 years.
Emmy-winning automotive journalist Harvey Briggs, novelist Simon Van Booy and photographer Mariano Vilarós were granted unprecedented behind-the-scenes access to Rolls-Royce’s facilities and people over several months before the Covid-19 pandemic struck.
Briggs, who grew up in America’s Motor City, Detroit, and has reviewed every new Rolls-Royce model since Wraith in 2013, recalls being surprised at how much work is still performed by hand, even in the assembly process. He was also struck by the level of innovation in today’s Rolls-Royce motor cars, and the marque’s commitment to delivering impeccable quality.
Harvey Briggs commented, “The first time I visited Rolls-Royce in Goodwood, I was in awe of the exceptional creativity and skill of the people who design and build these remarkable cars. I knew I had to tell those stories.”
Simon Van Booy added, “The friendly perfectionism for craft, displayed by everyone we interviewed and Mariona photographed, was inspiring to the point where we knew the book had to be something rare and marvelous and functional – rather like a Rolls-Royce itself.”
Organized by UNESCO, World Book and Copyright Day celebrates the role of books and reading as a link between the past and the future, the bridge across generations and cultures. The date, 23rd April, is symbolic in world literature, marking the deaths of playwright and poet William Shakespeare, the creator of Don Quixote, Miguel de Cervantes, and the early Peruvian writer, Inca Garcilaso de la Vega.
Making A Legend is published in hardback by ACC Art Books, and is now available from all good retailers including Amazon.
“Every Bespoke Rolls-Royce represents a unique expression of the clients’ personal passions and character. We have had the privilege of working with Mr. and Mrs. Sloss on several previous commissions and were delighted to create a Cullinan Black Badge to augment an already impressive collection. This magnificent interpretation of our all-conquering SUV is a true work of art that captures their passion for racing, luxury, and automotive excellence. Mr. and Mrs. Sloss are highly discerning patrons with a clear vision and exacting standards. In their new Cullinan, as with all their Rolls-Royce motor cars, there is no compromise between style, luxury, and performance. We are delighted they have chosen to share their creation with the wider world.”
-Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars
Ben & Christine Sloss, car enthusiasts by day and endurance racers on the weekends, took delivery today of their latest Bespoke Rolls-Royce commission from Rolls-Royce Motor Cars Los Gatos.
The Sloss’s new Cullinan Black Badge is finished in a unique Bespoke colorway, Pikes Peak Blue, created to their personal specification by the Rolls-Royce Bespoke Collective. The name is an homage to the legendary Colorado hill-climb, which is one of their favorite races. Combined with the vivid flashes of Forge Yellow on the hand-painted coachline, wheel-centre pinstripes and brake callipers, it carries the colors of the flag of Modena, the northern Italian province, and the livery carried by all the couple’s racing cars.
The Black Badge variant brings out the darker, edgier, more assertive side of Cullinan’s character. Mr. and Mrs. Sloss’s car includes the signature silver-on-black ‘RR’ monogram, dark window surrounds and custom two-tone Black Badge wheels. To underline the car’s performance credentials, the iconic Spirit of Ecstasy atop the dark Pantheon grille is milled from a solid billet of carbon fibre. Greeting the driver upon opening the front doors are personalized Black Badge tread plates designed to match the Black Badge logo. Each plate underwent a precise Physical Vapor Deposition coating process in Black, and then was engraved to reveal the silver metal of the client’s name – Benjamin on the Driver’s side, Christine on the Passenger’s side.
Inside, the seats are hand-crafted in navy-blue leather with accent stitching and monograms in Forge Yellow; similar contrast highlights appear on the fascia, door pockets and even the face of the brushed metal Bespoke clock. The Bespoke Technical Clock was created with Navy Blue Anodized brushed stainless steel surround and accented with Forge Yellow. The subtle accents with Forge Yellow highlights were developed especially for Mr. Sloss’s project to harmonize with the dark blue interior scheme. Each door panel is adorned with Mrs. Sloss’s personal racing logo – a stylized stiletto in embroidered leather – created by Mrs. Sloss and interpreted by a Bespoke specialist who previously worked as a shoe designer.
The Cullinan Black Badge perfectly complements the Bespoke Dawn Black Badge the Collective created for Mr. Sloss in 2018. In this spectacular example of the world’s most sociable drophead coupé, the color scheme is reversed, with the principal bodywork finished in bright yellow, and the bonnet and coachline in Pikes Peak Blue. The couple’s love of the open sky and Rolls-Royce elegance also carries over to Mrs. Sloss’s own two-tone Dawn.
BACKGROUND: BEN & CHRISTINE SLOSS
Black Badge Cullinan, Black Badge Dawn, Dawn, Wraith
“Our Rolls-Royce story began here at Pebble Beach in 2014 when we were looking for a two-door coupe with four useable seats for adults,” comments Ben Sloss. “Brands such as Aston Martin or Bentley do not offer anything suitable. When we saw the Rolls-Royce Wraith, we loved the style and elegance of the coupe, and when we took it for test drive we were impressed (really, startled) by how well it accelerated and handled, in addition to the sublime ride quality and materials we already associated with the Rolls-Royce brand. The Wraith offered a unique combination of luxury car experience and sports car performance, and we fell in love with it on the spot.”
Ben’s wife Christine subsequently commissioned a Rolls-Royce Dawn, a motorcar that quickly became her daily driver. “You can tell which are the favorite cars in our family by the mileage they have on them,” comments Mrs. Christine Sloss. “My Dawn has over 13,000 miles on the clock, because both Ben and I drive it regularly, and we enjoy its open-air experience so much that Ben decided he wanted one too.”
“Christine and I are both gentleman… err, gentleperson racing drivers, competing in endurance races in GT racing cars, and many of our street cars are two-seater supercars with a very distinctive and personal livery,” continues Ben Sloss. “Michael Fux showed me that Rolls-Royce’s craftspeople could create completely personal, outrageous but beautiful colour schemes, and when I heard about the sportier Dawn Black Badge, I thought it was the perfect opportunity to commission a very personal Rolls-Royce.”
Ben Sloss Dawn Black Badge
Through the Rolls-Royce Motor Cars Los Gatos dealership, Ben Sloss worked closely with the Bespoke Collective at the Home of Rolls-Royce in Goodwood to realize his vision for his perfect personal Rolls-Royce. His motor-racing pursuits led him to the more driver-focused Dawn Black Badge as the canvas for his vision, a reinterpretation of the livery on the couple’s racing cars.
“Our racing cars carry the colors of the flag of Modena in Northern Italy. I wanted to see what Rolls-Royce could do with those same colors,” comments Mr. Sloss. “The first time I saw the livery the Rolls-Royce team had created for the Dawn, I burst out with “O my God, that’s unreal– I love it!!’ It’s outrageous, it’s over the top… it’s perfect. I still grin every time I see it.”
The Bespoke Collective set to work reinterpreting the color scheme into Rolls-Royce design language, creating two new bespoke paint colors for the exterior of his Dawn Black Badge. The intense deep yellow that adorns the main bodywork has been named ‘Superflare’ due to its radiance under the California sun, whilst it is contrasted with the darkest of navy blues named Pikes Peak Blue, due to Mr. Sloss’ interest in the king of timed hill climbs. A further flash of Superflare yellow offsets the black of the 21” carbon fibre and aluminium wheel.
The same color scheme is continued throughout the interior of Mr. Sloss’ Dawn Black Badge, with the seats, dashboard, tonneau cover and rear seat waterfall clad in Navy Blue leathers, highlighted with Bright Yellow seat piping, stitched RR headrest logos and unique to Black Badge model infinity logo between the rear seats. The yellow theme continues in the cabin with a yellow flash along the door interiors, two-tone Navy Blue and Bright Yellow steering wheel and an exclusively developed Bright Yellow pinstripe applied to the Piano Milori Blue wood dashboard, the first use of Milori Blue outside the one-off customer Phantom, ‘Whispered Muse’, shown at the 2018 Geneva Motor Show. Mr Sloss’ Dawn Black Badge is finished with a Navy Blue, leather-clad Aero Cowling enclosing the rear seats.
Rolls-Royce announced Monday that a brand new intake of apprentices would be welcomed into the company.
18 new minds hailing from all across the UK will join the luxury vehicle titan at its home in Goodwood, West Sussex. They will be known as the “Class of 2020” in a program that began in 2006.
More than 150 aspiring engineers have entered the apprenticeship learning high-level practical and technical skills over the course of two to four years. They learn from Rolls-Royce specialists, gaining knowledge from the best minds in the company.
Of the 18 members of the “Class of 2020,” seven are candidates for the Sir Ralph Robins Degree Apprenticeship scheme, a four-year apprenticeship that grants students a degree from the University of Chichester upon completion.
Rolls-Royce is also providing placements in the industry for over 50 students. The placements last from six to 12 months. It also has a graduate program that makes new positions available every year.
Rolls-Royce releases the first official images of Dawn Silver Bullet, taken outdoors and on the open road
Collection Car photographed on the shores of Lake Garda, showcasing the car in its natural habitat
Selection of images perfectly capture Dawn Silver Bullet’s powerful, high-shouldered outline, distinctive Aero Cowling and the ultra-metallic paint finish
Rolls-Royce today releases the first official images showing Dawn Silver Bullet in its natural habitat – on the open road, as the first of the client commissioned Collection Cars roll off the production line at the Global Centre of Luxury Manufacturing Excellence, in Goodwood, West Sussex.
Photographed on the shores of Lake Garda, a series of in-motion and drone shots capture Dawn Silver Bullet in locations including mountain hairpins and corniche roads. The new photographic portfolio also includes static images, taken in the open air, highlighting the car’s charismatic expression.
Under the Italian sun, Dawn Silver Bullet lives up to its name, travelling with speed and precision. Its ultra-metallic Brewster Silver Paint is a vibrant nod to the epic trails cars of the past, such as the Silver Dawn, Silver King, Silver Silence and Silver Spectre.
The four-seat Rolls-Royce Drophead is transformed into an adaptable two-seat roadster, by the addition of a rakish Aero Cowling with vapour-blasted titanium finisher, heightening the Collection’s sense of speed and purpose.
Launched in 2020, Dawn Silver Bullet is a contemporary interpretation of the classic roadster spirit and driving experience, offering committed drivers a sublime blend of serenity and sophistication with an exhilarating sense of uncompromised freedom.
Dawn Silver Bullet is strictly limited to just 50 examples worldwide.
Rolls-Royce Phantom sits at the apex of the luxury world, gracing some of the most formative moments of the past century. It is the motor car that proudly counts many of the world’s most influential and revered individuals among its wealthy collectors. As the brand has evolved, so has the face of the patrons of Rolls-Royce Motor Cars and that face today is more and more feminine. Patronnes who sit at the apex of their business and industries. From Beverly Hills to Dallas, Miami, Austin, and Washington DC, these women excel as leading realtors, designers, jewellery magnates and personal services entrepreneurs. Their charitable efforts span an array of causes. Rolls-Royce captured each Phenom’s passion and personality alongside Rolls-Royce Phantoms in creating a visual gallery of their common excellence and Rolls-Royce and its dealers will kick off a series of local events to honor these individuals.
Like a Phantom, each of these owners have a commanding presence and have built their own success being the best at what they do. They never stay in one lane. They have aimed high and delivered for themselves and their community. Exhibiting elegance, presence, and compassion, Phantom Phenoms share a passion for their philanthropic efforts that make them stand out in their communities.
Martin Fritsches, President & CEO of Rolls-Royce Motor Cars Americas, commented, “Phantom Phenoms exhibit an aura of presence and power reminiscent of Rolls-Royce Phantom. Each of them has defined and achieved their own success, and we are honored they have chosen a Rolls-Royce motor car to help celebrate that success. We invite everyone to join us in applauding their success in business and their passion in giving back to their community.”
Rolls-Royce looks forward to the series of events this fall. Each event is designed to raise funds for a local or national charity supported by the Phantom Phenom. Events will take place when deemed safe given CDC guidelines.
As the co-Founder of a global design and strategy consultancy, Alexandra re-imagines a better future through strategic solutions and creative innovations. With this in mind, she founded Women Nation, a members-only private organization that establishes a synergy between its female members and nurtures sisterhood. The mission behind Women Nation is, through the empowerment of women, bridging gender disparity in corporations and governments. She is also a leading advocate for The Center for Child Protection, an organization spearheading the end of child abuse in Austin, Texas.
This visionary is hosting a two-part event. Rolls-Royce Motor Cars Austin will host a bespoke drive experience for her clients and friends in Austin. This two-part event will conclude with an intimate gathering in the Park Souto home that benefits the Center for Child Protection.
In autumn this year, Rolls-Royce Motor Cars will make an historic announcement in launching new Ghost. This product follows the first Goodwood Ghost, which became the most successful motor car in the marque’s 116-year history.
· First of four animated films offering insight into the substance underpinning new Ghost goes live
· Post Opulence identified as emerging design movement defined by reduction and substance
· Podcast series exploring design and engineering philosophy of new Ghost available now
More than six years ago, a team of luxury intelligence specialists, designers, engineers and craftspeople assembled to begin development of the new Rolls-Royce Ghost. Like the first Goodwood Ghost, launched in 2009, this collective would work obsessively to ensure that New Ghost would hold its own place in the Rolls-Royce portfolio and represent a unique set of client values.
Since the introduction of Ghost, which became the most successful Rolls-Royce in history, the marque’s unique proximity its clients afforded the team access to a large body of information. It revealed the divergent interests, opinions and changing taste patterns within Ghost clients’ appreciation of luxury. This primary research allowed them to create a product myopically focussed on the requirements of these remarkable men and women. These insights were what informed the designers, engineers and craftspeople at Rolls-Royce as they moved into the development phase of the highly progressive new Ghost.
As with all primary research conducted by the marque’s specialists, these experts were also asked to present their findings. In this short film, Rolls-Royce shares some of these insights to demonstrate the underlying substance of the highly progressive new Ghost ahead of its official unveiling in autumn this year.
The series begins with Rolls-Royce Designer Henry Cloke, who identified an emerging aesthetic defined by purity and minimalism, internally codenamed Post Opulence. Cloke says, “We found that Ghost clients sought objects that are effortlessly, almost instinctively exceptional. They rejected busy details and flash gimmicks, instead seeking extremely high quality, thoughtfully designed pieces that stand up to the most intense scrutiny. This philosophy defined new Ghost’s minimalist design treatment.”
The marque elected to use the increasingly popular medium of animated illustrations to convey these insights. Renowned illustrator, Charlie Davis, was chosen to cohesively and beautifully represent these findings in a fashion that befits the highly progressive new Ghost.
In addition to these insights presented in animation form, a series of five podcasts have been launched that reveal the marque’s findings, as well as insights into the underlying material and engineering substance of new Ghost in long form. Hosted by Johanna Agerman Ross, Curator of Twentieth Century and Contemporary Furniture and Product Design at the Victoria & Albert Museum in London, the podcasts are available on Apple, Google, Spotify and Deezer.
POST OPULENCE: ROLL-ROYCE REVEALS THE SUPER-LUXURY CONSUMER INSIGHTS THAT FORMED NEW GHOST HERE.
Cleanest Micro Environment Available in a Motor Car
When developing the latest generation of pinnacle luxury products, Rolls-Royce engineers sought to elevate the exceptional air quality within its existing motor cars to unprecedented levels of purity. By using the latest sensor and Nanofleece filtration technology, the marque has created the cleanest micro environment available in any motor car, further complementing the sense of oasis created by the design and material substance of its interior environments. The importance of protecting clients from harmful carbon and pollen particles, as well as viruses and bacterial contaminants, has been of the utmost importance to the marque and, since 2015, all Rolls-Royce motor cars have benefited from state-of-the-art air filtration equipment. For the new Ghost, which debuts in autumn 2020, this technology has been further developed to incorporate a full suite of hardware and software improvements, collectively known as the Micro Environment Purification System. Highly sensitive Impurity Detection Sensors have been introduced to detect ambient air quality, automatically switching fresh air intakes to Recirculation Mode if unacceptable levels of airborne contaminants are present. This channels all cabin air through a Nanofleece filter, which is capable of removing nearly all ultra-fine particles, viruses and bacteria from the Rolls-Royce’s micro environment in less than two minutes. Following the initial implementation of this technology, clients in future will be able to remotely pre-condition the micro environment within their Rolls-Royce via the vehicle’s app in preparation for their arrival.