Rolls-Royce releases the first official images of Dawn Silver Bullet, taken outdoors and on the open road
Collection Car photographed on the shores of Lake Garda, showcasing the car in its natural habitat
Selection of images perfectly capture Dawn Silver Bullet’s powerful, high-shouldered outline, distinctive Aero Cowling and the ultra-metallic paint finish
Rolls-Royce today releases the first official images showing Dawn Silver Bullet in its natural habitat – on the open road, as the first of the client commissioned Collection Cars roll off the production line at the Global Centre of Luxury Manufacturing Excellence, in Goodwood, West Sussex.
Photographed on the shores of Lake Garda, a series of in-motion and drone shots capture Dawn Silver Bullet in locations including mountain hairpins and corniche roads. The new photographic portfolio also includes static images, taken in the open air, highlighting the car’s charismatic expression.
Under the Italian sun, Dawn Silver Bullet lives up to its name, travelling with speed and precision. Its ultra-metallic Brewster Silver Paint is a vibrant nod to the epic trails cars of the past, such as the Silver Dawn, Silver King, Silver Silence and Silver Spectre.
The four-seat Rolls-Royce Drophead is transformed into an adaptable two-seat roadster, by the addition of a rakish Aero Cowling with vapour-blasted titanium finisher, heightening the Collection’s sense of speed and purpose.
Launched in 2020, Dawn Silver Bullet is a contemporary interpretation of the classic roadster spirit and driving experience, offering committed drivers a sublime blend of serenity and sophistication with an exhilarating sense of uncompromised freedom.
Dawn Silver Bullet is strictly limited to just 50 examples worldwide.
Rolls-Royce Phantom sits at the apex of the luxury world, gracing some of the most formative moments of the past century. It is the motor car that proudly counts many of the world’s most influential and revered individuals among its wealthy collectors. As the brand has evolved, so has the face of the patrons of Rolls-Royce Motor Cars and that face today is more and more feminine. Patronnes who sit at the apex of their business and industries. From Beverly Hills to Dallas, Miami, Austin, and Washington DC, these women excel as leading realtors, designers, jewellery magnates and personal services entrepreneurs. Their charitable efforts span an array of causes. Rolls-Royce captured each Phenom’s passion and personality alongside Rolls-Royce Phantoms in creating a visual gallery of their common excellence and Rolls-Royce and its dealers will kick off a series of local events to honor these individuals.
Like a Phantom, each of these owners have a commanding presence and have built their own success being the best at what they do. They never stay in one lane. They have aimed high and delivered for themselves and their community. Exhibiting elegance, presence, and compassion, Phantom Phenoms share a passion for their philanthropic efforts that make them stand out in their communities.
Martin Fritsches, President & CEO of Rolls-Royce Motor Cars Americas, commented, “Phantom Phenoms exhibit an aura of presence and power reminiscent of Rolls-Royce Phantom. Each of them has defined and achieved their own success, and we are honored they have chosen a Rolls-Royce motor car to help celebrate that success. We invite everyone to join us in applauding their success in business and their passion in giving back to their community.”
Rolls-Royce looks forward to the series of events this fall. Each event is designed to raise funds for a local or national charity supported by the Phantom Phenom. Events will take place when deemed safe given CDC guidelines.
As the co-Founder of a global design and strategy consultancy, Alexandra re-imagines a better future through strategic solutions and creative innovations. With this in mind, she founded Women Nation, a members-only private organization that establishes a synergy between its female members and nurtures sisterhood. The mission behind Women Nation is, through the empowerment of women, bridging gender disparity in corporations and governments. She is also a leading advocate for The Center for Child Protection, an organization spearheading the end of child abuse in Austin, Texas.
This visionary is hosting a two-part event. Rolls-Royce Motor Cars Austin will host a bespoke drive experience for her clients and friends in Austin. This two-part event will conclude with an intimate gathering in the Park Souto home that benefits the Center for Child Protection.
In autumn this year, Rolls-Royce Motor Cars will make an historic announcement in launching new Ghost. This product follows the first Goodwood Ghost, which became the most successful motor car in the marque’s 116-year history.
· First of four animated films offering insight into the substance underpinning new Ghost goes live
· Post Opulence identified as emerging design movement defined by reduction and substance
· Podcast series exploring design and engineering philosophy of new Ghost available now
More than six years ago, a team of luxury intelligence specialists, designers, engineers and craftspeople assembled to begin development of the new Rolls-Royce Ghost. Like the first Goodwood Ghost, launched in 2009, this collective would work obsessively to ensure that New Ghost would hold its own place in the Rolls-Royce portfolio and represent a unique set of client values.
Since the introduction of Ghost, which became the most successful Rolls-Royce in history, the marque’s unique proximity its clients afforded the team access to a large body of information. It revealed the divergent interests, opinions and changing taste patterns within Ghost clients’ appreciation of luxury. This primary research allowed them to create a product myopically focussed on the requirements of these remarkable men and women. These insights were what informed the designers, engineers and craftspeople at Rolls-Royce as they moved into the development phase of the highly progressive new Ghost.
As with all primary research conducted by the marque’s specialists, these experts were also asked to present their findings. In this short film, Rolls-Royce shares some of these insights to demonstrate the underlying substance of the highly progressive new Ghost ahead of its official unveiling in autumn this year.
The series begins with Rolls-Royce Designer Henry Cloke, who identified an emerging aesthetic defined by purity and minimalism, internally codenamed Post Opulence. Cloke says, “We found that Ghost clients sought objects that are effortlessly, almost instinctively exceptional. They rejected busy details and flash gimmicks, instead seeking extremely high quality, thoughtfully designed pieces that stand up to the most intense scrutiny. This philosophy defined new Ghost’s minimalist design treatment.”
The marque elected to use the increasingly popular medium of animated illustrations to convey these insights. Renowned illustrator, Charlie Davis, was chosen to cohesively and beautifully represent these findings in a fashion that befits the highly progressive new Ghost.
In addition to these insights presented in animation form, a series of five podcasts have been launched that reveal the marque’s findings, as well as insights into the underlying material and engineering substance of new Ghost in long form. Hosted by Johanna Agerman Ross, Curator of Twentieth Century and Contemporary Furniture and Product Design at the Victoria & Albert Museum in London, the podcasts are available on Apple, Google, Spotify and Deezer.
POST OPULENCE: ROLL-ROYCE REVEALS THE SUPER-LUXURY CONSUMER INSIGHTS THAT FORMED NEW GHOST HERE.
Cleanest Micro Environment Available in a Motor Car
When developing the latest generation of pinnacle luxury products, Rolls-Royce engineers sought to elevate the exceptional air quality within its existing motor cars to unprecedented levels of purity. By using the latest sensor and Nanofleece filtration technology, the marque has created the cleanest micro environment available in any motor car, further complementing the sense of oasis created by the design and material substance of its interior environments. The importance of protecting clients from harmful carbon and pollen particles, as well as viruses and bacterial contaminants, has been of the utmost importance to the marque and, since 2015, all Rolls-Royce motor cars have benefited from state-of-the-art air filtration equipment. For the new Ghost, which debuts in autumn 2020, this technology has been further developed to incorporate a full suite of hardware and software improvements, collectively known as the Micro Environment Purification System. Highly sensitive Impurity Detection Sensors have been introduced to detect ambient air quality, automatically switching fresh air intakes to Recirculation Mode if unacceptable levels of airborne contaminants are present. This channels all cabin air through a Nanofleece filter, which is capable of removing nearly all ultra-fine particles, viruses and bacteria from the Rolls-Royce’s micro environment in less than two minutes. Following the initial implementation of this technology, clients in future will be able to remotely pre-condition the micro environment within their Rolls-Royce via the vehicle’s app in preparation for their arrival.
Celebrate the final chapter for the fleeting icon of Rolls-Royce’s Ghost
From the Silver Ghost, the motor car that established the moniker of ‘The Best Car in the World’ over 100 years ago, to 200EX, the experimental car that introduced the concept of a contemporary expression of this nameplate at the Geneva Motor Show in 2009, Ghost has offered patrons of the marque a modern, nimble and driver-focused Rolls-Royce.
When production of Ghost began in 2009, patrons across the world were drawn to its elegant lines and dynamic offering and it quickly became, and remains to this day, the most successful Rolls-Royce motor car ever to be built, attracting a new group of young entrepreneurs to the marque. Indeed, the reduction in average age of a Rolls-Royce customer to around 43 is in part testament to Ghost’s global success.
As Ghost approaches the end of its remarkable ten-year tenure, the marque with the extremely limited Zenith Collector’s Edition of Rolls-Royce Ghost. The Collection of just 50 commissions celebrates the elegance of a nameplate that has become the cornerstone of contemporary Rolls-Royce Motor Cars. Fewer than ten commissions are still available to North American clients.
The Ghost Zenith Collection draws many references from 200EX, with perhaps the most significant being the inclusion of a commemorative ingot, made from the original 200EX Spirit of Ecstasy, melted down and set into the centre console of each of the 50 Zeniths. Engraved with the three key design lines of Ghost, the plaque details its significant origins. The Collection’s own Spirit of Ecstasy and clock are engraved with the name of this highly anticipated collection.
Black Badge Ghost joins in the celebration with Ghost Zenith, Ghost and Ghost EWB. About one-fourth of all Ghost commissions are done in Black Badge. Black Badge Ghost features not only the darker Bespoke design, it delivers more power along with a more dynamic handling and performance.
The darker, edgier iteration of Ghost has been a tremendous hit in North America. The iconic luxury brand celebrates this virtual send-off celebration in preparation for the arrival of all-new Ghost later this year. Rolls-Royce Motor Cars North America has created a limited selection of Black Badge Ghost for 2020.
Rolls-Royce Motor Cars presents 1:8 scale replica of Cullinan:
– Faithfully reproduces every detail of the original in miniature – Clients able to personalize the replica to match their full-size Cullinan, or create a unique objet d’art
“This scale replica brings a new dimension to Cullinan’s Effortless, Everywhere philosophy. Our super-luxury SUV is now as perfectly at ease in the serene surroundings of its owner’s residence as it is in the most challenging and hostile terrain on Earth.” – Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars
Sir Henry Royce once said, “Small things make perfection, but perfection is no small thing.” It is in this vein that Rolls-Royce Motor Cars presents to its clients, perfect scale models of Cullinan, the marque’s stellar SUV.
As daily driving pleasures have been curtailed due to the Covid-19 pandemic, some other of life’s little luxuries have come to the fore. An authentic 1:8 scale replica of a full-sized Cullinan, in which every detail is reproduced with absolute perfection, can now be enjoyed by clients around the world, in the comfort of their own home.
Far more than a mere model, each miniature Cullinan is individually and painstakingly crafted by hand, to the client’s specification, from over 1,000 individual components. This process can take up to 450 hours –over half of the time required to build a full-sized Cullinan at the Home of Rolls-Royce in Goodwood, West Sussex.
The replica is hand-painted using Rolls-Royce color-matched paint, then hand-polished to the marque’s exacting specification; the coachline is even applied using a fine brush, just as it is on the original. Clients may choose from a palette of around 40,000 ‘standard’ colors or replicate their own personal Bespoke finish. The fully functioning exterior lights are operated by a Cullinan-branded remote control; under the bonnet is a perfect likeness of the iconic 6.75-litre twin-turbocharged V12 engine.
On opening the coach doors, illuminated treadplates are revealed, leading to an interior designed and executed with the materials, skill and attention to detail lavished on Cullinan itself. From the headrest embroidery and wood finishes to seat piping and stitching, these Bespoke creations allow clients to recreate their full-size vehicle with astonishing accuracy, or even envision future Cullinans to add to their collection.
Although car manufacturing has been temporarily suspended, production of another unique, distinctly British treasure is running at record levels at the Home of Rolls-Royce: the world’s most exclusive honey.
In their third full season of production, the dedicated 250,000-strong workforce in the company’s Apiary are set, once again, to exceed their 2020 volume targets for the ‘Rolls-Royce of Honey’. Having come through the winter in excellent health, Rolls-Royce’s English Honey Bees are currently emerging from their hives and foraging on the half-a-million trees, shrubs and wildflowers flourishing across the 42-acre Rolls‑Royce site, plus the eight acres of sedum plants growing on the manufacturing plant’s ‘living roof’ – the largest of its kind in the UK. The more adventurous bees make sorties into the surrounding Goodwood Estate, whose 12,000 acres of West Sussex countryside are among the glories of the South Downs National Park.
Established in 2017, the Goodwood Apiary comprises six traditional, English-crafted, wooden beehives, each bearing a polished stainless steel nameplate handcrafted in the company’s Bespoke Workshop. Five are named after cars in the Rolls-Royce product family – ‘Phantom’, ‘Wraith’, ‘Ghost’, ‘Dawn’ and ‘Cullinan’ – while the sixth, the ‘Spirit of Ecstasy’, celebrates the marque’s illustrious mascot.
Like the 2,000 employees at the Home of Rolls-Royce, the bees are responsible for producing a rare and desirable product. At the end of each season, ‘The Rolls-Royce of Honey’ is meticulously hand‑processed by local specialists and served to guests of the marque, including customers commissioning their motor cars in the company’s Atelier suite.
The Apiary project is Rolls-Royce Motor Cars’ response to the real and present threat facing Britain’s Honey Bee population. Honey Bees are the principal pollinators of numerous tree and plant species, including many of the fruit and vegetable crops that are crucial to the local agricultural economy around the Home of Rolls-Royce. However, a shortage of suitable forage, primarily caused by habitat loss, has put their numbers under great and growing pressure in recent years.
The South Downs National Park, on the doorstep of the Home of Rolls-Royce, mirrors this national trend. Chalk downland, which supports pollinators including honey bees, bumblebees and the Adonis blue butterfly, now accounts for just four per cent of the National Park’s total area, in fragmented pockets that make it harder for pollinators to move through the landscape.
Through providential timing, the creation of the Apiary gave an early boost to a new South Downs National Park Trust campaign to address this critical problem. The Bee Lines initiative supports farmers and landowners in creating new flower-rich ‘corridors’ to link areas of habitat and help bees and other pollinator species to thrive. Residents and businesses within the National Park boundaries are also being encouraged to get involved through initiatives such as planting wildflowers in gardens and grounds.
“The Apiary further underlines our commitment to the environment, which informs everything we do at Goodwood,” says Richard Carter, Director of Global Communications at Rolls-Royce Motor Cars. “Our sustainable buildings, thermal ponds, rainwater management systems and wildfowl refuge have already made the Home of Rolls-Royce at Goodwood one of the UK’s most eco-friendly manufacturing facilities. Through this project, which taps into the biodiversity of our site, including our huge living roof, we’re making an important contribution to conserving Britain’s vital bee population.”
2019 saw The Rolls-Royce Bespoke Collective, a team of engineers, designers and craftspeople residing at the Home of Rolls-Royce in Goodwood, England, create more Bespoke motor cars than ever before in the marque’s 116 year history. Unprecedented levels of creativity, craft and imagination have brought the unique visions of the marque’s global patrons to life. Almost every one of the record 5,152 motor cars created in 2019 was respectfully tailored by this Bespoke division.
Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars, commented, “I am proud to say that the craftsmen and women of Rolls-Royce Motor Cars have surpassed themselves once again in creating an array of extraordinary motor cars, tailored to the requirements of some of the most influential and discerning individuals in the world. These motor cars become unique works of art and it is an extraordinary feat when you consider that each and every single one of these unique commissions has been created on one production line at the Home of Rolls-Royce in Goodwood, West Sussex – the skills of these individuals knows no bounds.”
What follows is an overview of some of the finest examples of Bespoke design and craftsmanship completed by the luxury house throughout 2019.
THE MILLION STITCH ROLLS-ROYCE
CANVAS: PHANTOM │MEDIUM: EMBROIDERY
A Stockholm-based entrepreneur with a passion for flowers challenged the Rolls-Royce Bespoke Collective to create a car that immersed its occupants in floral decadence. The result was the ‘Rose Phantom’: a vision made with a million embroidered stitches.
The starting point was a rose bred exclusively for Rolls-Royce by Harkness Roses. The Home of Rolls-Royce in Goodwood, England is the only place in the world where this rose is grown.
The Peacock Blue exterior of the Rose Phantom is punctuated with a Charles Blue twinned-coachline that intertwines organically like the stem of a rose, combining to introduce the rose motif.
Inside, the marque’s fabled starlight headliner illuminates the floral scene, with roses interspersed with Peacock and Adonis Blue butterflies. As a centrepiece of the interior, Phantom’s Gallery is adorned by stems of embroidered roses climbing through the glass fronted fascia.
Rolls-Royce Motor Cars marked the close of 10 remarkable years of Ghost by creating a limited edition ‘Zenith Collection’. With just 50 Ghost Zeniths made, the car featured the highest levels of Bespoke ever seen in a Ghost Collection.
The Ghost Zenith drew references from 200EX, the experimental car that introduced the contemporary expression of the Ghost nameplate in 2009. This design was immortalized in a blueprint-inspired artwork, divided into 50 distinct parts, and engraved on the centre console of Ghost Zenith.
A commemorative ingot, made from the original Spirit of Ecstasy of 200EX, was set into the centre console of each of the cars. The Collection’s own Spirit of Ecstasy and clock are engraved with the Zenith name.
Inside, ambient lighting shines through perforated leather, while the rear seats feature embroidery inspired by the seat details of the original 1907 Silver Ghost. The Ghost Zenith Standard Wheelbase also features an extraordinary starlight headliner with a unique Shooting Star configuration. Light trails fire at random across the cabin roof, which consists of over 1,340 individual, hand-finished fibre-optic lights.
BAYSIDE DAWN AERO COWLING
CANVAS: DAWN │MEDIUM: AERO COWLING
Following the arrival of the Dawn Aero Cowling in 2018, Rolls-Royce Motor Cars paid tribute to the sea with the Bayside Dawn Aero Cowling. Commissioned by a customer in Yokohama, Japan, this maritime-themed Bespoke motor car paid homage to their seafaring home city.
This one-off model drew inspiration from yachts and speedboats, combining both technical and natural materials. Open-pore teak Canadel panelling, reminiscent of a yacht’s deck, is matched with cutting-edge technical fibre. The rear deck complements exterior paint and interior leather colours, evoking the blue seas and white sails associated with the finest traditions of Yokohama Bay.
CANVAS: WRAITH│MEDIUM: PAINT, EMBROIDERY
A Wraith in a rich Teal hue adopts the colours of the Arabian Sea. The interior leather colour-way is newly developed to precisely colour-match the exterior, ensuring the patron is cocooned in vibrant, luscious luxury. Contemporary architecture influences a large-scale embroidery positioned on the rear waterfall, with stitches positioned for optimum light refraction to accentuate the geometric motif.
The colourful canvas is offset with chrome controls, interior vents and speaker grilles, darkened with a PVD coating.
The Digital Soul Phantom is a study in contemporary artisanship; a fusion of human endeavour and computer-generated design. At the heart of this Carrara White with Smokey Quartz two-tone Phantom is a Gallery created by Product Designer Thorsten Franck. An individual’s characteristics are interpreted by an algorithm which translates the data into a swathe of 3D-printed stainless steel. This is then hand-polished and plated in 24-carat gold, resulting in a unique artwork that embodies jewellery, sculpture and architecture.
Gold detailing embellishes the interior of the motor car, with Gold inlays set by hand in Smoked Eucalyptus wood and gold-plated speaker grilles concluding the aesthetic.
WRAITH EAGLE VIII COLLECTION
CANVAS: WRAITH │MEDIUM: GOLD VACUUM METALIZED WOOD WITH SILVER AND COPPER INLAYS,
To mark the centenary of the first non-stop transatlantic flight by Alcock and Brown in June 1919, Rolls-Royce created 50 extraordinary Wraiths in the Wraith Eagle VIII Collection.
The story of their perilous night-time journey, propelled by Rolls-Royce Eagle VIII engines, is told using Wraith as a canvas. A unique starlight headliner with 1,183 fibre-optic lights depicts the night time sky at the time of their flight. The flight path and constellations are embroidered in brass thread and the exact moment the pair left the clouds, also illustrated in embroidery, and navigated by the stars is indicated by a red fibre-optic light.
Brass speaker covers depict the estimated 1,880-mile flight distance whilst a brass plaque engraved with Winston Churchill’s stirring quote commending the pair’s remarkable achievement adorns the driver’s door.
The Smoked Eucalyptus fascia, vacuum metalized in gold and inlaid with silver and copper, depicts a birds-eye view of the Earth at night, showing a light map of roads and homes glittering below.
CANVAS: PHANTOM │MEDIUM: STAINLESS STEEL AND GOLD INLAY, COACHLINE
The Horology Phantom is touched with elements redolent of fine timepieces. The car was inspired by a meeting of a Rolls-Royce Motor Cars designer and master horologists from La Chaux-de-Fonds in Switzerland, who convened to explore the complexities and exotic movements of contemporary luxury timepieces.
Set against a Gunmetal and Black two-tone exterior finish, a gold and silver hand-painted twin coachline incorporates an intricate watch-inspired design; the Spirit of Ecstasy is cloaked in 24-carat gold. Inside, the fascia features the largest stainless steel and gold inlay ever made for Phantom. Positioned below a multiple layered stainless-steel Gallery, the inlay depicts an abstract schematic of a watch movement. The Rolls-Royce clock, housed in the Gallery, is set in a solid silver, guilloché case.
The Pastel Collection, showcased at Pebble Beach, drew upon a palette of colours from this year’s ‘wildflower super-bloom’ on California’s Monterey Peninsula. Three unique Black Badge commissions brought new colours to the Rolls-Royce Bespoke palette, reaffirming the notion that a Rolls-Royce Black Badge need not necessarily be black.
The Ghost Black Badge featured a Light Green Solid finish, a pastel shade representing the rebirth of flora on the peninsula after years of drought and fire. The black leather interior features a striking Serenity Green splash, highlighting the technical fibre of the fascia.
The Dawn Black Badge, in Coral Solid, showcases a stunning Bespoke finish only achieved after seven coats of paint and more than nine hours of hand-polishing in the Surface Finish Centre at the Home of Rolls-Royce in Goodwood. The Coral colour carries over to the Aero Cowling, while the interior is finished in Artic White and Sunset, an illustration of northern California’s hills and valleys in bloom.
The third car is a Wraith Black Badge in Semaphore Yellow, a bright and sunny finish for the most powerful member of the Rolls-Royce family, complemented by a Selby Grey and Lemon interior.
CANVAS: WRAITH │MEDIUM: EMBROIDERY, PAINT
The Falcon Wraith features the most detailed single embroidery to ever appear in a Rolls-Royce motor car. An intricate embroidery of a Peregrine Falcon, the fastest bird in the world, is interpreted in photo-realistic detail amongst clouds on Wraith’s headlining. Consisting of nearly 250,000 stitches, the dramatic embroidery took more than one month to develop.
A unique coachline in Arctic White hints at the form of the bird’s wing, with the motif additionally embroidered between the rear seats and painted onto Wraith’s fascia.
The Arabian Gulf Phantom adopts the rich colours and historical narrative of pearl diving in the Middle East. The Turchese exterior hue is evocative of the vibrant local waters, while the Andalusian White upper two-tone recalls the purity of natural pearls, alluding to the story within. An Arctic White coachline introduces a hand-painted Nautilus shell motif that forms the basis for the car’s design.
A sculpted silk appliqué Gallery by British Artist Helen Amy Murray takes centre stage across the motor car’s fascia. Reminiscent of swelling oceans, the Turchese Gallery is punctuated by a Mother of Pearl clock.
The Nautilus shell is embroidered on Phantom’s rear doors, whilst the rear occupants may also enjoy the motif in Mother of Pearl marquetry on the picnic tables’ fascia. Once deployed, the picnic tables present a complex piece of marquetry, incorporating generously applied Mother of Pearl to the picnic table-top.
CANVAS: PHANTOM │MEDIUM: METEORITE, SPACE GRADE ALUMINIUM, GOLD PLATE
Named and crafted to celebrate the feeling of euphoric tranquillity one achieves within Phantom, this unique motor car is a curation of objects and inspirations from worlds beyond earthly bounds.
Tranquillity’s Gallery is inspired by the X-Ray coded aperture masks used on the British Skylark space rocket. The Gallery is made from stainless steel, 24-carat gold plating and space grade aluminium.
For the first time in Rolls-Royce history, meteorite has been incorporated into the interior of a car. Shavings of the Muonionalusta meteorite, which fell to earth in Kiruna, Sweden in 1906, adorn the Volume Controller, with a detailed engraving of the location and date of its discovery.
Inspired by the light and dark sides of the Moon, the interior colourway of Arctic White or Selby Grey leather integrates unique veneer combinations of gloss and satin, both with an exclusive metallic effect. Bespoke Audio speaker frets are finished in yellow gold, complementing the additional gold elements throughout the car.
A Bespoke ‘Technical’ yellow gold, vapour blasted and engraved titanium clock and engineered titanium Spirit of Ecstasy complete the aesthetic.
CULLINAN IN FUX ORANGE
CANVAS: CULLINAN │MEDIUM: PAINT
Rolls-Royce Motor Cars debuted the colourful ‘Cullinan in Fux Orange’ under the summer sun of Pebble Beach last year.
Working with the Bespoke Collective at the Home of Rolls-Royce in Goodwood, West Sussex, a North American patron, Mr. Fux, challenged designers to match the exterior colour to vibrant orange shawl that had caught his eye in South Florida. The shawl was delivered to Rolls-Royce Motor Cars where a colour-matching process began. Working together for nearly a year, the teams created a seven-layer surface, polished by hand for many hours in the Surface Finish Centre.
The interior is decked in hand-crafted Arctic White leather with contrast Orange stitching and Orange Rolls-Royce ‘RR’ headrest monograms. Arctic White is carried over to the box-grain leather fascia, steering-wheel control stems and carpets. ‘Fux Orange’ fascia veneer, rear-view mirror and lambswool floor mats complete the cabin, which showcase the exacting standards brought to bear by Rolls-Royce’s craftspeople.
As of late, 360 MAGAZINE had an opportunity to glide through the five Burroughs of NYC in an all-terrain super-luxury SUV during the Holiday Season.
Unassuming and illustrious are the best words to describe the 2020 Rolls-Royce Cullinan SUV. Worth its weight in gold! Approximately priced around $394,275, it’s the most expensive off-roader in it’s class and by far the most luxurious in the world.
Handcrafted from the soil up, every nook and cranny has the Rolls-Royce stamp of approval. The overall shell of the vehicle is sleek and seamless. Every pillar and appointment makes perfect sense. Outside, the frontfasia is bodacious with integrated laser headlights and a pronounced grill. The Spirit of Ecstasy (SoE) sits on the hood and is retracts at a moment’s notice. 22″ inch part polished wheels and tires have a weighted emblem in the middle so as the car rolls (no wordplay intended) it stays center so there’s no mistaking who fabricated this monster. Swooping lines lead towards the back wisease. At first glance, it’s profile is somewhat reminiscent of an Range Rover Autobiography. On the sides, are LED parking lights. Boxy, beautiful yet masculine. At the rear, are gem-like light fixtures with turning signals. The boot has a clamshell tailgate which opens up and out with dual doors.
Push the button on the door knob to enter. Right before you enter the cabin, you are greeted by illunlminated ‘Cullinan’ treadplates alongside of lambswool floor mats. Even if the interior lights aren’t on, the Charles Blue interior leather seats are just as magnetic as Angelina Jolie’s electric eyes. One will feel like they’re swimming in Bali at Geger Beach wrapped by a navy blue beach towel in leather. Equally drowned by a sea of blue, the moonroof unveils the sky like a drophead, making the cabin feel more open and airy. Literally two to three people can promote their entire bodies out of the dual panel sunroof. It’s definitely one of the largest in its segment hands-down. Per usual, all of the appointments are wrapped in leather and stainless steel as easily as every headrest is embossed by SoE. Classic dials throughout and an analog clock sits on the dashboard with the same kind of realness as Big Ben in London.
Continue along to the back seats, the same luxurious integrity is apparent with large screens with trays which go flush. Instead of a back panel window in the trunk space, it’s laid right on side of back passengers. All of the rear windows possess dark tempered glass fit for the likes of the Queen herself, Beyoncé. As we dropped a passenger off at the Hard Rock Hotel in Time Square, tons of bystanders huddled around to take pictures.
Once again, the BMW’s iDrive system is dominant in the infotainment unit. The knob toggles through various screens, but this season they have a concierge which makes it a tad easier to locate and designate a destination – similar in type to Lexus Enform. Eight different settings for driver/passenger massages – excellent way for a driver to refresh during a long road trip.
During these colder months, the steering, arm rests and seats are heated. And, if you haven’t received a formal crash course on your Cullinan, you can refer to the animated digital owner’s manual which can easily search many of its amenities. The custom Rolls-Royce signature audio system has tweeters, floor subwoofers and enough watts to make you thump like you’re at a rock concert.
With more bells than whistles, you won’t leave a lane or come close to a dinging anything on this vehicle. The over the head 360 panoramic backup cam gives you a spaceage Jetson POV of what’s around the vehicle at all times. Night vision with heat detectors can help you navigate through woodsy areas without hitting a deer. In the urban center, we were alerted while behind a school bus – cameras came about when pedestrians accosted the vehicle’s walk around radius. Moreover, with a reinforced steel skeleton and airbags virtually for every piece of your body, you’re pretty safe in this vehicle.
Weighing in at around 5,863 lbs, this V12 turbo is more than powerful. With 570 HP and 627 pound-ft of torque, this SUV plows. Of course, the AWD allows you to claw corners and steering provides you with turning capabilities as if you’re in a sportscar. We pounded the asphalt and it felt like we could conquer 0-60 mph in less than 4.9 minutes while we entered the Garden State Parkway. There’s a reason why RR makes airplane engines because we felt like we were flying! Mentioning mpg makes no sense if you’re purchasing an automotive beast like this one – but here you go – 12 city / 20 highway.
If you’re in the market to floss and experience what many will never – this car should make it onto your bucket list. Out of all the Rolls-Royce tribe, this is the most practical as you can apply it for everyday use as well as a red carpet experience.
Rolls-Royce Motor Cars is celebrating the return of the radical Rolls-Royce VISION NEXT 100 – codenamed 103EX – to the Home of Rolls-Royce at Goodwood – the latest stop on a world tour for the marque’s revolutionary electric motor car.
Launched in 2016, this highly innovative car includes a fully electric drive train, completely autonomous drive and enhanced artificial intelligence. Wholly connected and entirely autonomous, it presents the marque’s uncompromised view of the future of luxury mobility.
Following its official unveiling at London’s Roundhouse, the car was briefly displayed at Goodwood before embarking on a global odyssey that has included appearances at customer and media events across the world.
103EX arrived at the Home of Rolls-Royce in its own bespoke transporter, accompanied by the specialist Experimental Vehicle Team who have maintained and prepared the vehicle throughout its long travels. And while the car’s return has been greeted with appropriate fanfare by the Goodwood workforce, its short journey into the showroom area was, naturally, completely soundless.
Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce Motor Cars, said: “We are delighted to welcome 103EX home to Goodwood. After almost four years on international duties, we felt it was time for the experimental model to return home. It is a chance for those who worked on the project to relive some great memories, and for people who have joined us more recently to discover one of the most important cars we have ever built.
“As our first fully autonomous electric vehicle, 103EX was a huge statement of intent. In its technical innovation, it showed unequivocally that Rolls-Royce regards electric power as the future of automotive propulsion. It also demonstrated our radical vision of effortless, autonomous, connected, spacious and beautiful luxury mobility, with each car as individual as the customer themselves.”
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