Posts tagged with "luxury brand"

Alfa Romeo x “Passione”

By: Emily Bunn

Love is in the air this Valentine’s Day with Alfa Romeo’s interactive e-book release, “Passione.” The Italian “Passione” translates in English to “passion,” inspired by Alfa Romeo’s roots in Turin, Italy. The brand’s iconic designs and craftsmanship over the past 110 years of automotive production have set Alfa Romeo apart, though the brand’s love for creating luxurious, beautiful vehicles has remained unchanged. Their new e-book looks to detail how key design elements have distinguished Alfa Romeo’s legendary automobiles, and how the company’s unparalleled approach has caught the eyes and hearts of Alfa Romeo fans, adoringly dubbed ‘Alfistis’, globally.

Upon opening the e-book, readers are met with a bold statement from Orazio Satta Puliga, Head of Alfa Romeo Engineering from 1946-1973.

“We are in the realm of sensations, passions, things that have to do more with the head than the heart.”

“Passione” looks to showcase the impressive history of Alfa Romeo, providing an exclusive look at renderings and sketches from AR’s designers at Centro Stile (Design Center) in Turin, Italy. The e-book looks to the past and future of Alfa Romeo, including ten chapters of diverse designs, timeless beauty, and Italian inspiration: “Italian roots”, “Heritage”, “Purity”, “Disruption”, “Red”, “Beauty Is Everywhere”, “Beauty and the Beast”, and “Design Melting Pot.” The informational text in the e-book chronicles the brand’s legacy, and is paired with beautiful imagery, inspired by 14th century Italian Renaissance art and design elements.

To learn more, read Alfa Romeo’s “Passione” e-book here.

Alfa Romeo DNA (sketches by Centro Stile)

Purity: Alfa Romeo Giulia GT (rendering by Centro Stile)

Beauty for everyone: Alfa Romeo 8C Competizione and MiTo (rendering by Centro Stile)

Watch photo by Lauren Gnazzo for 360 magazine

Watches of Switzerland and MAYORS X Breitling

Watches of Switzerland and MAYORS is excited to announce its partnership with Breitling to produce a special exclusive timepiece, the Premier B01 Chronograph. With a limited production of 150 pieces, the new watch will be exclusively available starting today at MAYORS and the Watches of Switzerland.

The Breitling Premier Special Edition combines purpose with style, delivering quality, performance, and timeless design in a distinct new color combination, with the Watches of Switzerland Group logo, inscribed onto the transparent case back. This new Special Edition is a chronograph with a commitment to everyday elegance, worthy of the legacies of both companies. 

The partnership is one of a series of unique collaborations the company has rolled out in 2020 aimed at continuing to provide compelling activations for both Watches of Switzerland and MAYORS customers. Pre-orders can be placed online starting from today at the websites of Watches of Switzerland and Mayors.  

Brian Duffy, the Watches of Switzerland Group CEO, said “We are delighted to announce the release of the Watches of Switzerland Group Exclusive Special Edition Premier B01 Chronograph 42 and showcase our strong partnership and collaboration with Breitling. Our collaboration is a badge of honour for our teams and we hope something for our clients to enjoy.”

Watches of Switzerland has been crafting Swiss watches since 1924. Breitling is a Swiss luxury watchmaker based in Grenchen, Switzerland. Together, the two companies are coming together to form an exquisite watch. This release celebrates the partnership the companies have shared for years.

The watch features a sleek blue band made of alligator leather, that meets at a striking silver dial. The subdials compliment the band shining in blue: a 30-minute counter at 3 o’clock and a small-second sub-dial at 9 o’clock.

Each watch purchased comes accompanied by an exclusive certificate signed by Georges Kern, Breitling CEO and Brian Duffy, the Watches of Switzerland Group CEO. 

Kern commented, “The long-standing relationship between Breitling and the Watches of Switzer-land Group reflects our shared values and dedication to delivering a first-class luxury experience to our customers. The new Premier B01 Chronograph 42 perfectly embodies these values in a timepiece that is both classic and refined.”

The watch is now available for preorder on the company’s website. Breitling can be followed on Facebook, Instagram and Twitter.

Rado Zeitgeist, 360 magazine, vaughn lowery

New Luxury Rado Watch

Rado’s new True Thinline Anima watch exemplifies Rado’s mission to create beautiful and technologically interesting watches. Anima in Latin means air, breath, soul, and the lightweight, ultra-thin, and complex design exemplifies this meaning. In addition, True Thinline is crafted from an olive green high-tech ceramic and an open core. This open core design provides insight into the watch’s mechanical inner workings. All in all, this limited edition timepiece of 2020 gives the zeitgeist a new face. Look into the True Thinline Anima on the Rado website here and inquire about their other beautiful collections.

Follow Rado: Website | Facebook | Twitter | YouTube | Instagram | LinkedIn

Antonio Brown

Antonio Brown, who is now the CEO of LVL XIII (pronounced “Level 13”) — a luxury footwear and apparel line. He went this direction after being laid off in his former accountant role at a luxury doll manufacturer, the Alexander Doll Company. He started the company by simply googling, “how to create a sneaker brand.

To date – his luxury brand signed a $1.5 million deal with Zhu Jiang, owner of Décor Apparel, which is the leading manufacturer of apparel and accessories in the world and also has current partnerships & clients such as SAKS Fifth Avenue,Nike, Target, Zara, Cole Haan, Converse, GAP, and many more. That deal also includes financial backing by international pop star and fashion icon, Jason Derulo (who has also made headlines as the brand’s ambassador).

On top of this, he is an ACTIVE philanthropist! We would love for you to highlight him and/or his brands in any stories that you are working on!

Currently, the apparel is sold nationally in both Bloomingdale’s and Nordstrom. The brand is geared towards the affluent fashion male consumer between the age of 17-35 with an income in excess of $100K.

On top of having LVL XIII, Brown is also founding executive director of the nonprofit organization, Dream Of Humanity, Inc. In this role, Brown designs entrepreneurship programs that disrupt traditional business school models by providing hands-on entrepreneurial training and wraparound supports to young people from economically disadvantaged communities.

His Small Business Entrepreneurship Program, licensed by The Art Institutes, is now a required course in all of the nonprofit institution’s degree programs. Program resources will reach 30,000historically underrepresented students in 30 colleges nationwide in 2018-2019, cultivating thousands of small business owners with access to incubator program capital to fund their dreams.