FENDI announces the return from March 17 through May 1, 2022, of the iconic FENDI CAFFE at OTL Restaurant in the heart of Miami’s vibrant Design District, located across from the FENDI Boutique, following the great success of the FF Vertigo-inspired iteration in Summer 2021.
In a celebration of the spring season, the new creative concept for the FENDI CAFFE draws creative cues from the FENDI Women’s Spring/Summer 2022 Collection, and its inspiration from the figurative drawings of visionary fashion illustrator Antonio Lopez. In collaboration with The Estate and Archive of Antonio Lopez and Juan Eugene Ramos, the artist’s work has been freshly revived for the FENDI Women’s Spring/Summer 2022 Collection, bringing a modern perspective on disco-age glamour, and a spotlight on the diverse and powerful femininity that underscores the FENDI name.
With a bold sunset graphic in hues of red, orange, and yellow, the FENDI CAFFE takes over the outdoor corridors of the restaurant and FENDI Boutique. The concept comes to life with illustrations of ‘Lopez Girls’–focusing on Lopez’s innovative vision on femininity, diversity, inclusivity, and unconventional beauty–emblazoned across the outside of the space.
Upon entering, guests will immediately discover the space transformed into a world of FENDI and Antonio Lopez. The space will be adorned with rainbow graphics and the sketches of ‘Lopez Girls’ come to life in 3D billboard sculptures. The FENDI CAFFE tables embrace the 70’s aesthetic, with the colorful sunset graphics topping each surface. The theme is continued throughout with custom FENDI table settings and takeaway elements, as well as decorative details for the menu’s food and beverage. The hand-sketched version of the FENDI logo inspired by Lopez’s original work for the brand appears throughout elements of the café.
The FENDI CAFFE menu includes a fusion of local and Italian favorite breakfast and lunch items, as well as beverages including a signature FF logo cappuccino served in porcelain cups decorated with FENDI’s signature Pequin striped motif. An evening Aperitivo menu will also be offered. Sweet and savory bites will include special FF logo toast and paninis, as well as a variety of pastries and baked goods in special FENDI packaging.
Fendi Aventura Pop-up
FENDI also announced the opening from March 18 through April 20, 2022, of an exclusive pop-up in the Aventura Mall, just outside Miami, to celebrate its Women’s Spring/Summer 2022 Collection.
For the FENDI Women’s Spring/Summer 2022 Collection Artistic Director of Couture and Womenswear Kim Jones revived Lopez’s work, bringing a modern perspective on disco-age glamor, and a spotlight on the diverse and powerful femininity that underscores the FENDI name.
The dedicated 576 square foot FENDI space draws from the vibrant inspiration of the collection, with Antonio Lopez’s graphics emblazoned across the exterior of the metal structure. The pop-up conceptualizes vintage billboard displays, with ‘Lopez Girls’ showcased in 3D across the structure. Neutral tones pulled from the art works create a clean palette, juxtaposed against the splashes of colorful red, oranges, and yellow hues of the collection. An all-pink fitting room for clients is also included inside the new space. The standalone pop-up store presents the FENDI Women’s Spring/Summer 2022 collection across categories, including the introduction of Ready-to-Wear to the market. A selection of the signature accessories, from the First bag and shoes to the iconic Peekaboo and Baguette bags are displayed on shelves and counters throughout the space. Through powerful mixes of colors, layers, materials, and workmanships, icon accessories are transformed into graphic artworks featuring ‘Lopez Girls’, becoming the best expression of luxury and a desirable series of collector’s items.