Posts tagged with "designer brand"

LOUIS VUITTON Spring-Summer 2023 Spin-Off inside 360 MAGAZINE

Louis Vuitton Spring-Summer 2023 Spin-Off

Fresh off the runway in the Gobi Desert, Louis Vuitton enamored the world with their theatrical and inventive athleisure, resulting in 278 million streams.

For the Spring-Summer Men’s 2023 Spin-Off show in Aranya, China, the Maison expanded on the idea of the magnified playground first introduced in Paris in June. In a collaborative effort between Chinese directors Jia Zhangke and Wei Shujun, the cinematic show portrayed themes of childhood, discovery and community.

The story took its audiences to Aranya beach, a relic of the Ancient Silk Road, where the live show unfolded in a vast sandscape, representing the infinite possibilities of craftsmanship. Live-scored by the Beijing-based instrumental band Sleeping Dogs, the show featured a performance choreographed by dancer Hou Ying.

‘Collection ∞’ Aranya, September 2022: 

Aranya

There are as many grains of sand on our planet as there are stars in the galaxy. Yet in the eyes of a child, the vastness of sand never poses an impossibility. It invites opportunity. In the sandbox and on the beach, children instinctively build sandcastles: constructs of the imagination that turn dreams into reality. For the Spring-Summer 2023 Spin-Off show in Aranya – designed by the Louis Vuitton Studio Prêt-à-Porter Homme – the Maison expands on the idea of the magnified playground first introduced in Paris in June. A cinematic prelude titled Mirage created in a collaborative effort between Chinese directors Jia Zhangke (producer of the prelude) and Wei Shujun (director of the prelude) – who also serve as directors of the show itself – portrays themes of childhood, discovery and community. Shot in the city of Dunhuang, on the edge of the Gobi Desert – once a frontier garrison on the Silk Road – the film stages a contemporary meeting between East and West reflected in the poetry of history. The story takes its audiences to Aranya beach where the live show unfolds in a sandscape moulded with the tools at the root of a collection founded in the infinite possibilities of craftsmanship. Live-scored by the Beijing-based instrumental band Sleeping Dogs, the show features a performance choreographed by the Chinese dancer Hou Ying.

Collection ∞

Imagination is at the heart of Louis Vuitton. A visual manifestation of our hopes and ideas, it has the power to heal, regenerate and uplift us. The Spring-Summer 2023 Men’s Collection was conceived and created by the Louis Vuitton Studio Prêt-à-Porter Homme: an ever-evolving ecosystem of creative minds, who welcomed Virgil Abloh to the Maison in 2018 and expanded during his eight seasons of artistic direction. A living testament to his talent for bringing people together, they populate a creative playground more than a century in the making. At the timeless core of the Louis Vuitton studio is the belief that imagination – creatorship, craftsmanship, showmanship – can move and unite its spectators around the world. It’s the heritage on which Virgil Abloh based his practice at the Maison and the philosophy that continues to drive the Studio Prêt-à-Porter Homme. As a creative community who shared a monumental experience, they embrace the Spring-Summer 2023 Men’s Collection as a cathartic process: a proposal created in the spirit of all the human minds that shape Louis Vuitton.

Magnified playground

Toys are tools for the imagination. The playthings we are given early in life become building blocks for dreams and aspirations. In the Carré du Louvre in June 2022, the Louis Vuitton Studio Prêt-à-Porter Homme imagined a magnified playground. Here, a giant children’s toy racetrack became a Yellow-Brick Road for the imagination: an evolutionary path for the mind where childlike fantasies come to life. It’s a transition from naïve to refined reflected in a collection that elevates the symbols of childhood through the savoir-faire of the Maison. The premise cuts a silhouette drawn from swoopy lines, which plays with shrunken and oversized dimensions founded in the idea of a wardrobe grown-into or outgrown, with rootsy nods to the 1990s dress code of the skater community. Iconography native to the playground adorns garments and accessories: origami paper planes, building block beading, playdough textures and tones, cartoon prints, and sandbox tool embellishments. Evoked within the pieces is an under-construction sensibility inherent to the toys found in a playground and to the process of growing.

Parade for the mind

Pageantry courses through the veins of Louis Vuitton. Over time, the custodians of the Maison have employed displays of wonderment to inspire unifying feelings of joy in its diverse audiences around the globe. On the magnified toy racetrack of the Spring-Summer 2023 Men’s Show in Paris in June, a parade of childhood dreams unfolded led by The Marching 100, the Tallahassee-based marching band of the Florida A&M University formed in 1946. Flags filled the space – their motifs reflective of the Louis Vuitton codes and values – as a representation of global communities created beyond borders and diversities. Elated by music, the soundtrack of the parade fused with the clothes themselves: two SpeakerMan looks integrated a number of wireless loudspeakers into backpacks, which connected to the show’s sound system. The constructions portrayed the togetherness of sound and the harmonious properties of speaker culture, while echoing the shared appreciation for loud music that exists within the Louis Vuitton Studio Prêt-à-Porter Homme – where every corner is occupied by a speaker.

French romanticism

A quintessential component in the genetics of Louis Vuitton, French romanticism fills the collection. Flower fields – the eternal image of harmony in diversity – grace garments through impressionist paintings transformed into tapestries and prints, while depictions of thistles appear in multiple fabric weaves, prints and embroideries. A symbol of resilience and healing folklorically used to overcome difficult situations, the prickly flower motifs also nod to the decor of Louis Vuitton’s ancestral home in Asnières where thistles often appear in bouquets. The delicate floral paintings found in the ceilings of the same residence echo the cornices that define the palatial interiors of Parisian architecture. A manifestation of our childhood dreams – fairy tales, majesty, whimsy – these moulures ornament moulded leather tailoring and bags, and feature in delicate lace garments. As a tribute to Paris, a photo montage collaging elements from the city and the Maison – the Pont Neuf, the Damier pattern, the cornices of interiors – runs through the collection.

Arts and crafts

The impulse to turn imagination into creation begins with the instruments of our childhood: toys, building blocks and the tools of the sandbox. As we grow and refine, so do the devices that bring our ideas to life. Through the savoir-faire integral to Louis Vuitton, the collection reflects on this transition in figurative and literal ways. Children’s building blocks and playdough elements adorn garments and accessories, while toolbox components – such as scissors, tweezers and clamps – embellish garments as three-dimensional embroidered pendants. The motifs celebrate the expert ateliers of the Maison, and serve as symbols of the painstaking savoir-faire that makes up the collection, from the development of fabrics to hand-embroideries, hand-beading, hand-crocheting, Shiburi tie-dye, and intricate leather moulding, as well as technological ingenuity like static electricity fabrics and SpeakerMan backpacks composed of genuine and 3D-printed loudspeakers.

LOUIS VUITTON Spring-Summer 2023 Spin-Off inside 360 MAGAZINE
LOUIS VUITTON Spring-Summer 2023 Spin-Off inside 360 MAGAZINE

CELEBRITIES

LIU YAO WEN at LOUIS VUITTON Spring-Summer 2023 Spin-Off inside 360 MAGAZINE
LIU YAO WEN at LOUIS VUITTON Spring-Summer 2023 Spin-Off inside 360 MAGAZINE
Balenciaga in Haute Couture week for use by 360 Magazine

THE STARS OF BALENCIAGA

Kim Kardashian, Dua Lipa, Naomi Campbell, Nicole Kidman become the stars of the Balenciaga fashion show

The Haute Couture week, an haute couture parade that transformed celebrities into the best ambassadors of the firm, has made Paris the center of fashion in recent days. This is a great opportunity that brought together the most recognized faces in the sector, and amazed everyone with one of the most surprising Balenciaga fashion shows to date.

Kim Kardashian, the brand’s muse, melted into a striking black dress, the same color Naomi wore, but with a more voluminous design. Dua Lipa dazzled in a yellow one-shoulder dress, while Nicole triumphed in a mopped, long, metallic design.

In this new Balenciaga collection, a common thread between the technological future and the past was seen, where a tribute was made to the work of the house’s founder. “It starts in the future and then sinks into the past, in the Infanta dresses that later became the origin of the house,” said Balenciaga designer and creative director Demna Gvasalia. In this way, they were able to parade through the impressive Balenciaga salons wearing the latest haute couture collection from the house, becoming the protagonists of the event and fashion week in the Parisian city.

These uncovered faces, some of them world-famous, contrasted with the mannequins whose faces the creative director of the ‘Maison’ (French word) wanted to cover. The black enameled polyurethane helmets made by the Mercedes design team made it impossible to identify those who paraded.

These days, we have also enjoyed the designs of other major brands such as ChanelGiorgio Armani, or Christian Dior. Although without hesitation, Balenciaga has overseen shaking up the ‘fashion’ universe at fashion week in Paris.

Article: Andrea Esteban

FENDI Caffe Miami via Gnazzo Group for use by 360 Magazine

Fendi Caffe and Aventura Pop-Up

FENDI announces the return from March 17 through May 1, 2022, of the iconic FENDI CAFFE at OTL Restaurant in the heart of Miami’s vibrant Design District, located across from the FENDI Boutique, following the great success of the FF Vertigo-inspired iteration in Summer 2021.      

In a celebration of the spring season, the new creative concept for the FENDI CAFFE draws creative cues from the FENDI Women’s Spring/Summer 2022 Collection, and its inspiration from the figurative drawings of visionary fashion illustrator Antonio Lopez. In collaboration with The Estate and Archive of Antonio Lopez and Juan Eugene Ramos, the artist’s work has been freshly revived for the FENDI Women’s Spring/Summer 2022 Collection, bringing a modern perspective on disco-age glamour, and a spotlight on the diverse and powerful femininity that underscores the FENDI name.

With a bold sunset graphic in hues of red, orange, and yellow, the FENDI CAFFE takes over the outdoor corridors of the restaurant and FENDI Boutique. The concept comes to life with illustrations of ‘Lopez Girls’–focusing on Lopez’s innovative vision on femininity, diversity, inclusivity, and unconventional beauty–emblazoned across the outside of the space.

Upon entering, guests will immediately discover the space transformed into a world of FENDI and Antonio Lopez.  The space will be adorned with rainbow graphics and the sketches of ‘Lopez Girls’ come to life in 3D billboard sculptures. The FENDI CAFFE tables embrace the 70’s aesthetic, with the colorful sunset graphics topping each surface. The theme is continued throughout with custom FENDI table settings and takeaway elements, as well as decorative details for the menu’s food and beverage. The hand-sketched version of the FENDI logo inspired by Lopez’s original work for the brand appears throughout elements of the café.

The FENDI CAFFE menu includes a fusion of local and Italian favorite breakfast and lunch items, as well as beverages including a signature FF logo cappuccino served in porcelain cups decorated with FENDI’s signature Pequin striped motif.  An evening Aperitivo menu will also be offered. Sweet and savory bites will include special FF logo toast and paninis, as well as a variety of pastries and baked goods in special FENDI packaging.

Fendi Aventura Pop-up

FENDI also announced the opening from March 18 through April 20, 2022, of an exclusive pop-up in the Aventura Mall, just outside Miami, to celebrate its Women’s Spring/Summer 2022 Collection.  

For the FENDI Women’s Spring/Summer 2022 Collection Artistic Director of Couture and Womenswear Kim Jones revived Lopez’s work, bringing a modern perspective on disco-age glamor, and a spotlight on the diverse and powerful femininity that underscores the FENDI name.

The dedicated 576 square foot FENDI space draws from the vibrant inspiration of the collection, with Antonio Lopez’s graphics emblazoned across the exterior of the metal structure. The pop-up conceptualizes vintage billboard displays, with ‘Lopez Girls’ showcased in 3D across the structure. Neutral tones pulled from the art works create a clean palette, juxtaposed against the splashes of colorful red, oranges, and yellow hues of the collection. An all-pink fitting room for clients is also included inside the new space. The standalone pop-up store presents the FENDI Women’s Spring/Summer 2022 collection across categories, including the introduction of Ready-to-Wear to the market. A selection of the signature accessories, from the First bag and shoes to the iconic Peekaboo and Baguette bags are displayed on shelves and counters throughout the space. Through powerful mixes of colors, layers, materials, and workmanships, icon accessories are transformed into graphic artworks featuring ‘Lopez Girls’, becoming the best expression of luxury and a desirable series of collector’s items.