Posts tagged with "Gucci"

Wolf Alice Blue Weekend press image shot by Jordan Hemingway for use by 360 Magazine

Wolf Alice – SMILE

WATCH THE VIDEO

NEW ALBUM BLUE WEEKEND DUE JUNE 11, 2021

Wolf Alice, Britain’s best band, today release their uncompromising new single “Smile” via. The track was inspired by lead singer Ellie Rowsell’s desire to fight back against those who try to define her, and is the second single from their highly-anticipated third album, Blue Weekend, the follow up to the Mercury Prize winning Visions of a Life.

Listen to “Smile”

Watch the video for “Smile”

“Smile” is carried along on a tide of visceral energy, a song destined to be a live favorite. The band envisaged this during their time recording Blue Weekend in Brussels during lockdown. Rowsell states, “this is one of the songs we wrote thinking that we would play it live. I miss that feeling of singing on stage. It’s like screaming into a pillow or something — you can get away with being more nasty. There’s a whole other part of me missing.”

“Smile” is accompanied by a video directed by Jordan Hemmingway (Gucci, Raf Simons, Comme Des Garçons), the band’s second collaboration with Hemmingway, following previous single “The Last Man On Earth” (watch). The saturated visuals of the band in full-flow, combined with the casting of riotous punk extras and pub locals, provide the ideal hedonistic backdrop to the track.

“The Last Man On Earth” spent 7 weeks on the BBC Radio 1 A-List. It was premiered by Annie Mac as her Hottest Record In The World, further cementing a longstanding relationship between the band and Annie. Last week, the band released a special live version of “The Last Man On Earth” which can be viewed below.

Watch “The Last Man On Earth” live

The release of “Smile” follows the news of the band announcing a 2022 UK & Ireland tour, their first headline shows since 2018. For the full list of dates see below, to purchase tickets please visit Wolf Alice’s website. Before then, on May 22, Wolf Alice will play the Glastonbury Presents Live at Worthy Farm Livestream alongside Coldplay, Michael Kiwanuka, Haim and more.

Wolf Alice UK & Ireland January 2022 Tour Dates

05 January – Barrowland Ballroom, Glasgow, UK (EXTRA DATE)

07 Jan – Barrowland Ballroom, Glasgow, UK (SOLD OUT)

08 January – Barrowland Ballroom, Glasgow, UK (SOLD OUT)

09 Jan – O2 City Hall, Newcastle, UK

10 Jan – UEA, Norwich, UK (SOLD OUT)

12 Jan – O2 Apollo, Manchester, UK (SOLD OUT)

13 Jan – O2 Apollo, Manchester, UK (EXTRA DATE)

14 Jan – O2 Academy, Sheffield, UK (SOLD OUT)

15 Jan – Uni Mountford Hall, Liverpool, UK (SOLD OUT)

18 Jan – Eventim Apollo, London, UK (SOLD OUT)

19 Jan – Eventim Apollo, London, UK (EXTRA DATE)

22 Jan – O2 Guildhall, Southampton, UK (SOLD OUT)

23 Jan –  De La Warr Pavillion, Bexhill On Sea, UK

24 Jan – Olympia Theatre, Dublin, IRE (EXTRA DATE)

25 Jan – Olympia Theatre, Dublin, IRE (SOLD OUT)

27 Jan – O2 Academy, Birmingham, UK

28 Jan – Plymouth Pavilions, Plymouth, UK

30 Jan – O2 Academy, Bristol, UK (SOLD OUT)

31 Jan – O2 Academy, Bristol, UK (EXTRA DATE)

Wolf Alice are Ellie Rowsell (vocals, guitar), Joff Oddie (guitar, vocals), Theo Ellis (bass) and Joel Amey (drums, vocals). It has been a decade since the band began as a duo of Ellie Rowsell and Joff Oddie,  then later expanding to a four-piece, with Joel Amey and Theo Ellis joining the group. Since then, the band saw their 2015 debut album My Love Is Cool soar to #2 on the UK charts, their sophomore album Visions Of A Life win the 2018 Hyundai Mercury prizeand a GRAMMY nomination for Best Rock Performance. The band played a massive 187 shows on the Visions Of A Life world tour – including a sold out Alexandra Palace, 2 sold out dates at Brixton Academy, and a set on the Pyramid Stage at Glastonbury.

It was no surprise that creating a follow-up to Visions Of A Life was a daunting task. The record was a huge success, which subsequently led to many months spent on tour – with intercontinental flights, hotels and long-bus journeys taking a toll on the band.

The band decamped to an Airbnb in Somerset, and it was there that they reconfigured who they were together, far away from festival stages, tour buses, awards shows, and fans. They cemented their friendship and set to work on some fledgling demos in a converted church. These demos evolved into Blue Weekend, a record produced by Markus Dravs (Arcade Fire, Björk, Brian Eno, Florence + The Machine) who has aided the band in refining their sound to an even sharper point. Rowsell’s personal storytelling is at the core of Blue Weekend, an album that sees Wolf Alice embrace a newfound boldness and vulnerability in equal measure.

Blue Weekend will be released on June 11th 2021 via Dirty Hit/RCA Records, and will be available on all DSPs & vinyl. 

Wolf Alice – Blue Weekend tracklisting

  1. The Beach
  2. Delicious Things
  3. Lipstick On The Glass
  4. Smile
  5. Safe From Heartbreak (if you never fall in love)
  6. How Can I Make It OK?
  7. Play The Greatest Hits
  8. Feeling Myself
  9. The Last Man On Earth
  10. No Hard Feelings
  11. The Beach II

Lauren Auder – Animal

LAUREN AUDER SHARES NEW SINGLE ANIMAL

LISTEN HERE

A real talent for creating music that expertly walks the line between boundless and bracingly intimate… -The FADER

Lauren Auder has been slowly building a pop world of her own a wide landscape of lush rolling orchestral layers and soft trickling piano, cut through by Auder’s slow, deliberate verses. -Consequence of Sound

Elegant baroque-pop an air of thrilling melodrama them. Meet Lauren Auder complex and poetic deep baritone, genre-bending sound, and rich lyricism. -Office

Subdued, world-weary stringsߪutterly ethereal. -Billboard

Today, singer/songwriter Lauren Auder releases her epic and exhilarating new single Animal via True Panther and Harvest Records. Made with up-and-coming producer mmph, Animal showcases the lavishly inventive sound and commanding vocal presence that have made Auder one of 2020’s most exciting breakout artists.

Download/stream Animal HERE.

Although it unfolds with a powerful splendor, Animal first began as an a cappella voice memo saved on Auder’s phone, its lyrics both self-effacing and defiant. In her collaboration with mmph (a classically trained musician known for his orchestration work on David Byrne’s American Utopia), Auder transformed her raw outpouring into a piano-driven ballad that perfectly spotlights her kaleidoscopic sensibilities. To that end, Animal mines inspiration from the moody volatility of seminal industrial acts like Current 93 while also revealing the more timeless elements of her musicality (I’m a sucker for a classic piano song, she points out).

Animal serves as the follow-up to Auder’s recent single Quiet, a stormy and spellbinding track that premiered in early October, hailed by Idolator as a deceptively majestic love song. The track was written by Auder and produced by Danny L Harle (Charli XCX, Caroline Polachek, Superfruit). Originally from Albi (a town in Southwestern France), Auder creates emotionally potent and transportive pop music inspired by everything from hip-hop to post-rock to classical. With a sound akin to Scott Walker singing Lorde songs, Auder’s distinct aesthetic was first glimpsed on her critically lauded 2018 debut EP Who Carry’s You. Released in March 2020, her sophomore EP two caves in delivered the widely adored singles june 14th and meek, two tracks centered on Auder’s intricate lyricism and mesmerizing vocals.

With her live experience including international tours with Christine and the Queens and Amen Dunes, Auder has also emerged as a captivating new presence in the fashion world, working for the likes of Gucci and being tapped as the face for Hedi Slimane’s debut collection for Celine in 2018.

Listen to Animal above, and stay tuned for more from Lauren Auder coming soon.

Website / Instagram / Twitter

Nicholas Mayfield illustrated inside of 360 MAGAZINE.

Black Phoenix

By Neecole Cockerham

When people hear the word “Phoenix” they are reminded of the mythological story about the “Phoenix rising from the ashes.” Like most stories as legend would have it part of it is correct. Take the story of Nicholas Mayfield, if you’ve been involved in the world of fashion since 2009; Even now, you may recognize his work. His current day notables are pieces such as the extended t-shirts and the button ups to drop crotch pants and joggers just to name a few.

In recent times Nicholas Mayfield has been labeled as the designer from whom the couture brand Gucci has stolen his “strawberries” and “black faces” designs which are one of the many staples of his brand. The theft of the “strawberries” and “black faces” was the topic to L.A. Fashion Week on the Wonderland Artist 2nd Headlining Appearance, with his show “God Moves” in 2018 and in 2019 with “In The Dark There’s The Spark.”

The unique evolutionary visions of Nicholas’ mind captivate the audience to be engaged in the ideas that are the kaleidoscope of Nicholas ‘mind. As a designer Nicholas uses elements of urban everyday street life and couture fashion as the perfect combination to represent his influence on popular culture.

In the United States there are approximately 103 species of strawberries; Why do you believe Gucci bit off your strawberries and black faces?

Nicholas was contacted by well over 100 different followers, friends and clientele within 48 hours with his designs side by side with Gucci’s product. “I dropped born of an immigrant,” in 2017 a collaboration I did with barely broke on brown and black hard labor as in relevance to America’s Foundation; long before Gucci dropped their collection in 2019. Also, my strawberries are hand painted which creates the uniqueness individually personalized hand painted pieces which are done by my signature hand, the essence of my designs and style.” -Nicholas Mayfield

Growing up Mayfield

As a child Nicholas began drawing at the tender age of 5. He had aspirations of being a cartoonist and drawing comic books early in life. At the impressionable age of 7 years old, Nicholas had plans for a friend to spend the night, therefore his parents bought pizza, drinks and snacks and rented movies all in efforts for a great night. However Nicholas’ friend didn’t show up, Nicholas’ father saw the devastation and disappointment on his son’s face, as Nicholas went to the table and began to draw. Drawing had always been his outlet of expression. Nicholas’s father looked at him and said, “son keep drawing your characters, those are your friends.” The inspiration that Nicholas received in that moment from his father would allow him to trust in himself, and commit himself to his artistic endeavors.

People believe the Phoenix wings are on fire when it flies out of the ashes, yet the bird still soars. The mythological story beholds intrigue of supernatural phenomenon just like the characters Nicholas Mayfield drew as a child.

NM what has been up with you?

I am having a full circle moment right now, I feel like it is the 2006 Soulful Commando warehouse in Corona all over again; which began with just 5 t-shirt designs. I recently released my “Nicholas Mayfield Over Everything Collection”; which is a retrospective collection after years of designing I felt like taking it back to the drawing board of what created me to be me. I’m gassed with my first wave of hats and t-shirts being released. It’s like the art I first started doing, so it’s cool.

Has any of the social climate stemming from the murder of George Floyd by the police affected your creativity?

Oh absolutely I am a Black man of God first, not only that, “our now” is always a platform to express what is happening for the current time. I have the responsibility to let those coming after me know what the world looks like and to pay homage to those who came before me. While doing this I saw two of my brothers yesterday and what I love and appreciate more than anything is true success; it’s that we are men now, some of us are fathers; yet most importantly pillars in our community killing the Willie Lynch mentality. For God is in Us. When we were younger they called us dreamers, now they love our world that they are now apart of.

An unknown part about the Black Phoenix is that it gets burned over a funeral pyre (the burning wood for cremation). As the Black Phoenix rises it is completely renewed and a new life cycle begins

Nicholas Mayfield is a Black Phoenix. As the seasons change, his creative perspective is constantly evolving. The transformations of his interpretations of design remains progressive and renewed. His focus is to continue to “be” as it has always worked; Nicholas Mayfield continues to rise as delivers his style on a future wave. In fashion when your friend copies you, their unoriginal; When Gucci bites off of you, you’re a Trendsetter. As an independent artist Nicholas Mayfield was bent not broken as a Black designer he knows everything is earned and nothing is given. It is his unique originality that allows him to rise from the ashes, when a bird is meant to fly nothing can stop it. Not even getting burned.

Vaughn Lowery, 360 MAGAZINE, coronavirus, COVID-19

In COVID Fashion

With the recent outbreak of the Coronavirus pandemic, the shortfall of supplies and equipment for healthcare workers was inevitable. In this time of uncertainty, New Yorkers as well members of a global society are dependent upon community outreach and government. Leaders like Michael Costillo, Christian Soriano and GAP have taken action by lending their resources to impact the scarcity in surgical mask industry.

As of late, stylist/designer Armon Hayes created a protective mask for 360 Magazine’s Vaughn Lowery. Not your typical medical face mask, it was derived from Gucci fabric from a vintage belt bag with velcro stone wash denim straps. Designed out of necessity, fashionable protection is sweeping the market. The idea of a protective mask is becoming a part of our normalcy, inducing creativity during these turbulent times.

Gucci, 360 MAGAZINE, lion's share fund

GUCCI × LION’S SHARE FUND

Gucci, one of the world’s leading luxury fashion brands, has joined The Lion’s Share Fund, a unique initiative raising much-needed funds to tackle the crisis in nature, biodiversity and climate across the globe. 

Led by the United Nations Development Programme (UNDP) and a coalition of businesses and UN partners, the Fund aims to raise over $100 million per year within the next five years for animal conservation, biodiversity and climate by asking brands to contribute 0.5% of their media spend every time an animal is featured in their advertisements.

Achim Steiner, UNDP Administrator, said: “This partnership with Gucci marks the continuing evolution of this innovative fund, which provides a unique opportunity for brands across all industries to join forces and help preserve and protect biodiversity across the globe. Wildlife populations are half the size they were just 50 years ago, and their habitats and ecosystems are destroyed at an unprecedented rate due to human activity. The Lion’s Share is an idea that is as innovative as it is simple – and it makes a real impact on wildlife conservation.”

Marco Bizzarri, President and CEO of Gucci, said: “The Lion’s Share Fund is an important addition to our conservation strategy. Nature and wildlife provide Gucci with inspired creation that is an integral part of our narrative through our collections and campaigns. With the increasing threats to the planet’s biodiversity, groundbreaking initiatives like The Lion’s Share Fund have the potential to be transformative by organically connecting the business community with direct action to protect our natural habitats and most threatened species.” Bizzarri continued “In a similar way, since 2018, Gucci has been totally carbon neutral across our supply chain and we offset our remaining emissions every year through REDD+, which protects critical forests and biodiversity around the world.”

Launched in September 2018, the Fund is already having an impact, providing a grant to improve critical radio systems for law enforcement officers protecting wildlife in Mozambique’s Niassa Nature Reserve and helping reduce the elephant poaching rate to zero, and providing a grant to help secure land for endangered orangutans, elephants and tigers in North Sumatra in Indonesia.

Animals appear in approximately 20 per cent of all advertisements in the world, yet despite this, animals do not always receive the support they deserve. The Lion’s Share gives brands the opportunity to take urgent and significant action and play their part in protecting our planet.

For more information, visit TheLionsShareFund.com.

T-SHIRT, LIMITED EDITION, GUCCI, ALESSANDRO MICHELE , Harry Styles, 360 MAGAZINE

Harry Styles × Gucci

Harry Styles has announced a special collaboration with Gucci creative director Alessandro Michele in celebration of the release of his new album Fine Line.
 
Styles released the limited edition t-shirt today on his official store and will be available until Thursday December 19. The eco-conscious t-shirt is $75 and will include a digital copy of the new album.
 
Fine Line, which features the new single “Adore You,” is available everywhere now.

Nordstrom, NYC, flagship, rendering, fashion, top retailers, 360 MAGAZINE

NORDSTROM NYC FLAGSHIP

By Armon Hayes × Vaughn Lowery

Co-President, Pete Nordstrom, along side of corporate partners hosted a tour for retailer’s newly largest single project investment in their history. On Oct 24th, Nordstrom will launch its first flagship in Manhattan since the 1920s. An exclusive onestop shop adjacent to the Nordstrom Men’s store located on West 57th street & Broadway. The seven-level flagship store, designed in collaboration with James Carpenter Design Associates, forms in the base of the ‘tallest residential building in the Western Hemisphere.’ With 320,000 square feet, it will embody an experience which is responsive and reflective of its customers. After all, a great design encourages people to stay longer and shop more. And, with 19-foot ceilings, it’s an open canvas for an interchangeable yet flexible floor plan.

The new floor plan allows for discovery, with range to explore and transition through brands freely that they haven’t experienced before. The infrastructure is designed to funnel natural light through transparency with floor to ceiling glass, intertwining the shopping experience to the city’s skyline. The atrium possesses a waveform glass façade which allows for interaction from customers inside and out. Chain-mail veils and lighting installations lend character to the location, reflecting the city’s cultural events as well as major holidays. 

“A rapidly growing younger consumer who’s engaged has emerged,” asserts Pete Nordstrom. Instinctively creating a new culture and how we shop that’s relevant to life experiences. Today one-third of sales are e-commerce, which represents 30% of Nordstrom’s business.

For over 100 years, the retailer has stood the test of time. The climate of brick and mortar for many retailers have shrunk and/or has become nonexistent. Nordstrom understands as their customer evolves, their level of service and retail atmosphere should be elevated as well. Using technology and innovation, the new store’s communication system will allow employees to order beverages and/or garments throughout the location.

In addition, customers will have access to 24/7 buy online & pickup, in-store personal stylists and tailoring while you wait. The Vice President of Creative Projects, Olivia Kim, has fabricated initiatives like Pop-In@ Nordstrom – an exclusive space for emerging designers. Merchandising will include a curated depth of products (clothing, accessories, shoes, beauty, children’s, home etc) across price points.

Lastly, there will be 7 food and beverage options with 4 full-service restaurants, 2 bars and an innovative, gluten-free doughnut stand:

¤ Shoe Bar will feature handcrafted cocktails, speciality coffee drinks and a selection of small plates.

¤ 2 restaurants are in collaboration with Chef Tom Douglas.

¤ 1 restaurant is in collaboration with Chef Ethan Stowell.

For a mega metropolis that’s often explored while on foot, this fashion marquee’s newest residence seems to be long overdue.

Divine Tours

DIVINE TOURS LAUNCHES COUTURISTA TRAVEL TO PROVIDE LUXURY, FASHION-FOCUSED TRAVEL EXPERIENCES

Now Booking its First Tour: A Curated Visit to Tuscany in April 2019

Since 1996, DiVine Tours has been providing innovative luxury travel excursions throughout Italy. This spring, DiVine Tours will launch their newest extension: Couturista Travel – a travel experience personalized for connoisseurs of high-end fashion, gourmet cuisine, and luxury lifestyle. Couturista Travel is now booking for its April fashion-focused journey through Tuscany, followed by trips to Miami and Mexico later in the year.

The inaugural trip, entitled Tuscany Couture, includes stays in luxury fashion inspired hotels such as the Ferragamo-owned Gallery Art Hotel, exclusive vineyard tours, and VIP access and discounts at the world’s leading fashion retailers. Travelers will enjoy once-in-a-lifetime, exclusive, curated access to shops including Prada, Gucci, Armani, Ferragamo, Emilio Pucci, Sergio Rossi, Cavalli, Dolce & Gabbana, and many more.

Couturistas will begin their nine-day-long escape in Florence on April 6th, 2019 with a reception and welcome dinner. The following day will include an intimate inside look into the history of Italian Fashion, then & now, via private tours through the culture rich UNESCO City. Expert guides will then transport guests back to the 18th century via the Pitti Palace Costume Gallery, featuring rich collections that represent the evolution of fashion for didactic purposes.

The historical experiences will also include a visit to the Salvatore Ferragamo Museum. Dedicated to the life and work of the famed Italian shoe designer, the museum contains over 10,000 models of shoes and a variety of exhibits dedicated to the life and work of Ferragamo from the 1920’s until his death in 1960.

In addition to visits to Italy’s top historical fashion destinations and some of the most sophisticated shopping in the world, the Tuscany Couture trip includes visits to local artisan’s workshops, private trunk shows, dining at Florence’s most revered restaurants and guided visits to the iconic sites in historical cities throughout the Tuscan region.

“Tuscany Couture is the ideal vacation framed by the magic and elegance of Florence. Suited for the curious shopper or the fashion-savvy, a group of friends seeking the ultimate getaway, or even the mother-daughter duo looking for a bonding retreat,” said Myriam Angulo, co-founder of Couturista Travel. “There is so much to see in Florence and Chianti besides the traditional visits to see renowned art and wine tastings. Couturista organizers use their personal knowledge and intimate relationships to open the doors to artisan shoemakers, pop-up shops, flagship stores and everything in between. Tuscany Couture is the perfect trip for the inquisitive, divine traveler.”

Tuscany Couture’s $6,999 pp fee includes the complete land program with transportation, deluxe hotel accommodations, English-speaking guides, daily breakfast buffets, welcome and farewell dinners, shopping tours, museum entrances, winery visits, and many more activities for travelers looking to do it all.

With some days planned out and others that allow Couturistas to explore suggested sites on their own, each traveler has the ability to mold their vacation to fit their every want and desire. There are also unique extension options for those who want to extend their stay in Italy with opportunities to spend three additional days in the North or South of Florence.

Following the trip to Tuscany, Couturista Travel will offer innovative programs in the Magic City that is Miami with two distinct themes: Exploration of Art and Curated Shopping; as well as an opportunity to explore and shop Mexico later in the year.

About DiVine Tours & Couturista Travel

DiVine Tours is a boutique tour operation specializing in exclusive Wine Tours, and Gourmet Programs in Italy since 1996. Most recently, they have branched out to develop COUTURISTA TRAVEL, which offers new Curated Fashion Shopping Experiences in famous locations as well as in new, undiscovered destinations. Originally based out of Chianti, Italy, director and owner Myriam Angulo has come back home to Miami, Florida and is determined to bring couture lifestyle back to the tour industry.

Couturista Travel is now accepting reservations for Tuscany Couture taking place on April 6th – 14th.

For booking information, visit www.couturistatravel.com or contact info@couturistatravel.com / 1-877-COUTRVL (1-877-268-8785)

Lil Yachty’s Nuthin’ 2 Prove

Lil Yachty announced that his forthcoming album Nuthin 2 Prove will be released on October 19. This will be his follow up project since Birthday Mix 3, and his Lil Boat 2 mixtape, which featured a slew of artists from Ugly God, 2 Chainz, Quavo, PnB Rock, Offset, Lil Pump, Trippie Redd, to Lil Baby and more. Additionally, this comes after Lil Yachty’s single “Who Want The Smoke?” which features Offset and Cardi B.

Recently Lil Yachty has been filming his role for How High 2. Lil Yachty plays Roger, an entrepreneur and the younger brother of one of the protagonists from the original film. Per the official description by MTV, Roger and his friend go on a magical hash-fueled journey to fund their on-demand munchies delivery start-up. This past summer he made his big screen debut as the voice of Green Lantern in Teen Titans Go! To The Movies. Lil Yachty also recently collaborated with Donny Osmond for Chef Boyardee’s Start The Par-dee jingle.

Lil Yachty, aka Lil Boat, aka “King of the Youth” is a 21-year old Atlanta native, a Grammy-nominated singer, rapper, producer, creative designer, branding genius and fashion icon who smashed onto the scene two years ago. Since then he accumulated nearly 3 billion streams, found himself on the covers of Paper and FADER magazines, as well as landing the cover of The New York Times Men’s Style section and a XXL Freshman cover.

It’s commonplace for young rap stars to claim that they’ve transcended hip-hop; it’s rarer for them to actually do it. Yachty does.” – THE NEW YORKER

Besides the actual sun, there is no source of joy in the world right now brighter and more sustaining than Lil Yachty. So basically, the moral of the story is: cancel all your plans and stay at home, and instead just understand that the Goodest Night has now been had, by one Lil Boat, Esq. You will never have as good a night as Lil Yachty. Apologies.” – NOISEY

Lil Yachty has created an alternate universe in which traditional narratives of rap excess are reframed as fantastical stories. He has mainlined Gucci Mane’s vocal quirk a penchant for odd rhyme structures cloaked in unlikely melodies.” -THE NEW YORK TIMES

Lil Yachty is probably going to change the world.” – ROLLING STONE

“Yachty is the master of our joy.” -PITCHFORK

Grailed x Lil Yachty

Lil Yachty announces on Instagram that he will be selling his entire Supreme collection and a portion of his designer wardrobe on Grailed.

He wants to give fans an opportunity to own some of the most sought-after Supreme pieces and rare collectibles from Raf Simons, Saint Laurent, Gucci, Margiela x Converse, Gosha and more – items they couldn’t otherwise find or buy and at prices they can afford.

Grailed wants to provide their users and Yachty’s fans with an intimate glimpse into his world so they can put themselves in the shoes of an icon. Yachty has always been very engaged with his fanbase and now he’s furthering that by giving unprecedented access on the platform he knows will speak to them directly.

“I think it’s all about individuality. There’s always that one out of the bunch that’s just destined to be different. I had red hair in 11th grade. There’s always someone who dares to be different, like Andre 3000, Young Thug and myself. I remember people used to laugh at my hair. You got the people who follow the trend and then you have the trendsetter. Regardless of everything else going on, they do what they want. I never dressed to impress anybody. I’m flashy, but I don’t wear anything in the hope someone else likes it. I wear what I want to wear because I just like to wear it.”

The collection is live on grailed.com for a preview. Yachty’s sales drop date is Monday August 27th.