‘Cullinan – Inspired by Fashion’ reflects the latest couture trends and showcases infinite Bespoke possibilities
Comprises two prêt-à-porter collections: bold Re-Belle, inspired by colour block, and Fu‑Shion, bringing function and fashion together
Starlight Tailgate – all-new Bespoke feature extending the magical celestial ambience beyond the interior of the motor car
Matching Luggage Collection designed to complement each of the interior themes
The House of Rolls-Royce reveals ‘Cullinan – Inspired by Fashion,’ comprised of two prêt-à-porter collections– the bold Re‑Belle and striking Fu-Shion. These exquisite ‘objects of desire’ by the Rolls-Royce Bespoke Collective take inspiration from vibrant hues and textures seen in the world of high fashion, reflecting the eclectic tastes and lifestyle of the luxury clientele.
As works of art in their own right, ‘Cullinan – Inspired by Fashion’ will be unveiled to luxury connoisseurs and patrons of the brand at Art Basel in Miami this evening.
‘Cullinan – Inspired by Fashion’ brings out the multifarious character of the luxury SUV and its Black Badge alter ego. We drew inspiration from the world of or patrons – individuals with eclectic tastes who define trends and influence current movements in the fields of art, fashion and design,” says Celina Mettang, Bespoke Colour and Material Designer, Rolls-Royce Motor Cars. “They defy boundaries, challenge conventions, and are bold in their expression of individuality. Reflective of their tastes, our ‘Cullinan – Inspired by Fashion’ models are designed as statement pieces, perfectly tailored to suit the lifestyles of our clients.”
‘Cullinan – Inspired by Fashion’ Re-Belle is the ultimate statement piece, reflecting contemporary colour blocking trends with its vivid hues and playful combination of textures. A splash of colour in the interior with Peony Pinkor Lime Green accents provides an irresistible contrast to the Arctic White or Cashmere Grey leather trim.
The fascia is finished with extraordinarily detailed handwoven stainless-steel fabric, evocative of metallic apparel seen on this year’s catwalks. Delicate thread with a diameter as fine as 0.45 mm creates an intricate texture, which catches the light beautifully as the vehicle is in motion. Re-Belle collection is offered in Lime Green, Gunmetal, Wildberry, or Arctic White exterior colors, available depending on the selected interior.
Unleashing the daring Black Badge personality, ‘Cullinan – Inspired by Fashion’ Fu-Shion reinterprets high fashion with a utilitarian edge. Reminiscent of the Spring/Summer 2023 prêt‑à-porter collections, embellished with functional elements evocative of street wear, Fu‑Shion showcases Cullinan’s personality – the pinnacle of luxury, effortless everywhere.
or Fu-Shion, designers created two interior styles: an eye-catching combination of Military Green, Navy Blue, and Mandarin or a blend of Arctic White and Cashmere Grey leather with Forge Yellow accents. Depending on the interior palette, ‘Cullinan – Inspired by Fashion’ Fu-Shion can be commissioned in one of four exterior colors: Military Green, Burnout grey, Forge Yellow or Tempest Grey.
For ‘Cullinan – Inspired by Fashion’, designers created the all-new Starlight Tailgate – a stunning feature which extends the magical, celestial ambience of the Starlight Headliner beyond the interior.
This Bespoke feature takes more than 22 hours to manufacture and includes 192 softly illuminated stars incorporated into the perforated leather.
The Starlight Tailgate is complemented by the Viewing Suite, creating a perfect setting to enjoy the enchanting beauty of a starry night, anywhere and everywhere.
A further innovation is to be found on the lower part of the fascia, which introduces a coloured Piano veneer for the first time: Cashmere Grey for Re‑Belle and Navy Blue for Fu-Shion. This glossy finish acts as a unifying element, bringing yet more depth to the interior.
For travel in ultimate style, ‘Cullinan – Inspired by Fashion’ is available with matching luggage sets designed to complement each of the four interior themes. The collection is comprised of the following: 24-hour Weekender, 48-hour Weekender, Holdall, Tote Bag, and Organizer Pouch, offered individually or as a five-piece set.
LA-based production company Valkyr Productions, led by director Jeremy Heslup, has created a short Western film with an automotive twist. For a brand with more than 100 years of history, the filmmaker saw a perfect opportunity to highlight the world’s most modern and luxurious SUV in a setting of more than century ago. As the “all-powerful stagecoach,” the Black Badge Rolls-Royce Cullinan plays a central character in the film, its tremendous presence and peerless luxury juxtaposed with disparity of life in the West. Rolls-Royce Motor Cars saw this as a great opportunity to showcase the Cullinan’s authentic capability in an unexpected setting.
The narrative short film, supported by Rolls-Royce Motor Cars North America, who provided the 2022 Black Badge Cullinan to the film production, was shot over 4 days at the beautiful Yellowstone Film Ranch in Paradise Valley, Montana. The film, intended as a narrative and commercial statement piece, grew in scope with the inclusion of the Cullinan. Self-funded by Valkyr with over 30 cast and 30 crew attached to the project, both local and out of town, the nimble production sought to squeeze the most value out of the opportunity as possible.
“From the narrative side, I hope people see a story that is identifiable within the Western genre; from the commercial side, I hope people see a fresher, more purposeful take on motivating how the car is used in the story.” – writer/director Jeremy HeslupThe ensemble cast is led by Claudine Quadrat (Ant Man & the Wasp: Quantumania, Mank) playing Isabel, the true gunslinger masquerading as a saloon girl. The film also features Jarrett Worley (Yellowstone, Daredevil) as the Gunslinger, and Montana natives Joe Wayne (History’s Mysteries) as the Man in Black and Cory Birkenbuel (Two Yellow Lines) as the Second in Command. And of course, Black Badge Cullinan makes it screen debut as, The Stagecoach.
Shot by Director of Photography Joe Victorine (Netflix’s My Heroes Were Cowboys) on Alexa Mini LF with Cooke Anamorphic SF FF lenses from Adorama Rentals in New York, the 4-day production was divided into 2 days on the narrative Western scenes and 2 days on the car-related scenes. A chase vehicle captured the Cullinan’s pursuit of the gang’s horses, a drone followed for an aerial sequence, and Filmlites Montana provided equipment for picture car rigging.
Just after winning the 2020 NBA Championship, 360 Magazine got the chance to pilot the new Rolls-Royce Cullinan in a glamorous royal violet. This new edition takes the prize for being one of the most deluxe SUVs on the market, defining the post-opulence of the brand.
Priced at about $340,350, the massive machine encompasses greatness, class and refinement. This bespoke vehicle focuses on the purest craftsmanship by retaining the same DNA as its brothers and sisters. Its name comes from the exquisite Cullinan diamond, so it is clear that wealth is featured in all fields.
During a sunset in Malibu, 360 Magazine was pleased to witness the extravagance of the SUV first hand and was able to record its faultless driving capabilities. A film, by Jeff Langlois, is featured on both our Instagram and YouTube and exhibits the impeccable excursion from a birds-eye perspective.
The skeleton is a perfect marriage of sophistication and power, bringing a classic SUV composition to an all-new level. The striking purple exterior ensures travelers will arrive poshly to any event. The panoramic glass roof is designed for a sensation of the outdoors, while the privacy glass allows passengers to remain discreet. Twenty-two-inch wheels, partly polished to two spokes, allow effortless driving while remaining tasteful.
Every interior of the vehicle is not only exquisite, but unique because of the customizable characteristics the driver can choose to meet all their desires. The cabin is equipped with leather seats and sheep wool carpets. Its interior details are decorated with delicate wooden trim and moulded aluminum accents.
The Rolls-Royce Cullinan has the most current technology that perfectly correlates with the ride’s complex elements. With a spacious back seat, buyers can select the Center Console option that allows passengers sitting in the back to activate a massage feature. With this option, the middle seat has been replaced with a central console which features a cooling tray, perfect for holding champagne flutes or a whiskey carafe.
All models possess a large tactile infotainment system and Apple CarPlay. There is an available entertainment option for the backseat which boasts a 12.0-inch screen so the backseat riders will never grow bored. This model is also equipped with a WiFi access point and a custom audio system with 18 speakers. Of course, the interior roof can feature the classic Rolls-Royce star-studded ceiling which dazzles anyone who receives the honor of being a passenger.
With a 6.7-litre twin-turbo V-12 engine, the car delivers 563 horsepower noise-free. Thanks to the unique soundproofing glass, the drive is quiet in all terrains. The silent yet powerful engine allows a fast and enjoyable journey. According to Car and Driver, it can reach a speed of 60 mph in only 4.5 seconds.
The Cullinan is equipped with all-wheel drive and is able to tackle the most difficult terrain, ideal for steep driveways. The air suspension alongside of a road-scanning camera allows the vehicle to adjust its height to avoid road imperfections.
The beautifully developed vehicle not only looks gorgeous, but has safety features that will make riders feel secure. The car has driver assistance technology, including night vision. It also includes a standard forward-collision warning with automated emergency braking, a standard lane departure warning with lane support, and a standard adaptive cruise control.
More safety features include blind-spot detection, information about speed limits, approaching pedestrians and preventing rear-end collisions. These components ensure all riders’ safety and have been designed by experts for reliability.
The all-around aspects of the Rolls-Royce Cullinan combine to deliver the ultimate in comfort and efficiency. The V-12 engine uses 12 mpg when driving in the city and 20 mpg on the freeway. This exceeds the Bentley Bentayga and the Mercedes-AMG G63, both in the same category. With an 8-speed automatic transmission, driving at ease is this automobile’s responsibility. It has 571 horsepower at 5000 rpm and 627 lb-ft of torque at 1600 rpm. Not only is this vehicle designed with panache, but it has been constructed tactically to be capable and dynamic. Drivers will be enamored by this magic carpet ride while clawing to the road. A limited warranty that covers four years and unlimited mileage is included, so you never need to stress about upkeep.
Embodying precision, this is a top for everyone who wants to drive a luxury SUV, no matter who you are. Celebrities like Kylie Jenner, Justin Bieber, Jennifer Lopez and 50 Cent were all seen cruising with the vehicle, proving this brand is supreme. From a young, savvy business person to a prosperous family with a toddler and a pooch, this lavish, well-rounded mode of transportation appeals to everyone.
Celebrate the final chapter for the fleeting icon of Rolls-Royce’s Ghost
From the Silver Ghost, the motor car that established the moniker of ‘The Best Car in the World’ over 100 years ago, to 200EX, the experimental car that introduced the concept of a contemporary expression of this nameplate at the Geneva Motor Show in 2009, Ghost has offered patrons of the marque a modern, nimble and driver-focused Rolls-Royce.
When production of Ghost began in 2009, patrons across the world were drawn to its elegant lines and dynamic offering and it quickly became, and remains to this day, the most successful Rolls-Royce motor car ever to be built, attracting a new group of young entrepreneurs to the marque. Indeed, the reduction in average age of a Rolls-Royce customer to around 43 is in part testament to Ghost’s global success.
As Ghost approaches the end of its remarkable ten-year tenure, the marque with the extremely limited Zenith Collector’s Edition of Rolls-Royce Ghost. The Collection of just 50 commissions celebrates the elegance of a nameplate that has become the cornerstone of contemporary Rolls-Royce Motor Cars. Fewer than ten commissions are still available to North American clients.
The Ghost Zenith Collection draws many references from 200EX, with perhaps the most significant being the inclusion of a commemorative ingot, made from the original 200EX Spirit of Ecstasy, melted down and set into the centre console of each of the 50 Zeniths. Engraved with the three key design lines of Ghost, the plaque details its significant origins. The Collection’s own Spirit of Ecstasy and clock are engraved with the name of this highly anticipated collection.
Black Badge Ghost joins in the celebration with Ghost Zenith, Ghost and Ghost EWB. About one-fourth of all Ghost commissions are done in Black Badge. Black Badge Ghost features not only the darker Bespoke design, it delivers more power along with a more dynamic handling and performance.
The darker, edgier iteration of Ghost has been a tremendous hit in North America. The iconic luxury brand celebrates this virtual send-off celebration in preparation for the arrival of all-new Ghost later this year. Rolls-Royce Motor Cars North America has created a limited selection of Black Badge Ghost for 2020.
Rolls-Royce offers all of your luxury gift needs for Father’s Day. From car accessories to replicas and everything in between, here are some Rolls-Royce-inspired presents for the father figure in your life.
CULLINAN VIEWING SUITE
Desert sands. Mountain slopes. Rugged river valleys. No frontier is out of bounds to Cullinan. Dare to discover. To embody the essence of the past’s great adventurers. Then open out your Viewing Suite at the touch of a button, and survey just how far you have come. Sociably angled beside a cocktail table and finished in exquisite leather, the bespoke Cullinan Viewing Suite gives you the finest vantage point, anywhere and everywhere.
CULLINAN RECREATION MODULE
Secure, private, and supremely versatile. Cullinan Recreation Module provides automatically deployable storage compartments latched into the boot floor. 48 liters of internal storage space can be effortlessly opened out at the touch of a button. The exterior is perfectly matched to the carpet color. Suited to storing a range of leisure items it offers the most flexible unique storage solution. For the ultimate in organization simply purchase the Utility Bags to easily transport from car to home or work. With Cullinan Recreation Module, endless possibilities await.
REPLICA MODEL CAR – CULLINAN
An authentic 1:8 scale replica of a full-sized Cullinan, in which every detail is reproduced with absolute perfection, can now be enjoyed by clients around the world, in the comfort of their own home. Far more than a mere model, each miniature Cullinan is individually and painstakingly crafted by hand, to the client’s specification, from over 1,000 individual components. This process can take up to 450 hours – over half of the time required to build a full-sized Cullinan at the Home of Rolls-Royce in Goodwood, West Sussex.
The replica is hand-painted using Rolls-Royce color-matched paint, then hand-polished to the marque’s exacting specification; the coachline is even applied using a fine brush, just as it is on the original. The fully functioning exterior lights are operated by a Cullinan-branded remote control; under the bonnet is a perfect likeness of the iconic 6.75-litre twin-turbocharged V12 engine. From the headrest embroidery and wood finishes to seat piping and stitching, these Bespoke creations allow clients to recreate their full-size vehicle with astonishing accuracy, or even envision a future Cullinan to add to their collection.
REPLICA MODEL CAR – PHANTOM
Just as your Rolls-Royce Phantom has a unique and iconic presence, so too do our elegant 1:8 scale models of the range invoke an unmistakable aura. Assembled with thousands of minute components, this Rolls-Royce Phantom is the pinnacle of model reproduction. The result of years of development with the designers and engineers of our motor cars assisting in its creation – it captures the perfectionism of the marque in miniature form.
Hand-finished with the same paint that adorns your own Rolls-Royce Phantom, each model undergoes a scrupulous inspection to ensure superior standards. Only then may it qualify for the iconic Rolls-Royce badge. Choose a replica of your bespoke Rolls-Royce Phantom – or opt for an alternative specification. Either way, the range of 1:8 scale models offers a symbolic enhancement of your Rolls-Royce collection.
Enhance any occasion with the Rolls-Royce Champagne Chest, crafted by artisans to the highest standard of elegance and luxury. The chest effortlessly opens at the push of a button to reveal a perfectly appointed champagne set, worthy of the world’s finest automotive marque. The hand-polished aluminum chassis is swathed in Natural Grain leather and flanked by exquisite wood – materials most found in Rolls-Royce motor cars.
From thermal coolers cradled in leather hammocks to the four hand-blown crystal champagne flutes arranged to evoke memories of a V12 engine, this is Rolls-Royce down to the finest detail. Each item has been carefully selected to enhance your enjoyment – from the highly effective thermal flask to keep your champagne chilled, to the delicate mother of pearl caviar spoons. The Champagne Chest can also be personalized to match the interior of your Rolls-Royce motor car. This Bespoke creation includes removable serving tray, champagne bottle thermal flask, two thermal caviar bowls and four hand-blown champagne flutes all with a leather carrying sleeve.
Making entertaining as pleasurable as driving, the Rolls-Royce Picnic Hamper embodies the golden age of picnicking, when the picnic was an occasion to be savored. The Picnic Hamper welcomes and entices social
delight. Including lead crystal wine glasses, Wedgwood crockery and handmade stainless-steel cutlery, the Picnic Hamper is handcrafted from oiled teak, saddle leather and polished aluminum and features everything essential for the finest picnic for four people.
KINETIC LUGGAGE COLLECTION
An expression of powerful purpose. Alluring in its architecture, the collection suits those who hold an undeniable energy. Determined, yet dynamic.
Travelling should be an exciting endeavor, right down to your choice of luggage. From observing the techniques of the Head Butler at a prestigious London hotel, the Goodwood Design Team have created a luggage concept for those who seek to travel in style. Innovative engineering meets exquisite craftsmanship and an elegant aesthetic.
The six-piece collection, including two Grand Tourers, three Long weekenders and a Garment Carrier, has been designed to fit perfectly into the luggage compartment of your Rolls-Royce Wraith. The striking two-tone styling of the leather and stitching can be personalized, giving you opportunity to choose from a selection of available colors, or your favorite colors if you prefer. The Spirit of Ecstasy adorns each piece as a token reminder of the Rolls-Royce tradition: taking the best that exists and making it better.
A carbon fiber and high-grade aluminum frame makes the Grand Tourer effortless to maneuver, while also providing your belongings with superior protection. The uniquely designed wheel holds true to the smooth handling of your motor car and feature a self-levelling central monogram. Practical and lightweight, the Long Weekender is an ideal accessory for any journey. The piece features a unique magnetic zip that keeps your belongings safe and secure, as well as distinctively crafted handles to ensure maximum comfort when carried. Lastly, the Garment Carrier keeps your formal attire in pristine condition throughout your journey.
ESCAPISM LUGGAGE COLLECTION
Capturing the essence of the wandering spirit, Rolls-Royce presents the Escapism Luggage Collection. The essential luggage range for those who travel for enriching experiences and spontaneous moments of discovery. Crafted from exquisite leather and durable canvas. This essential range of pieces is beautiful in form, yet relaxed and contemporary. Choose from several curated color ways or for the ultimate bespoke interpretation of your personality choose from ten leather colors and eleven fabric hues. The luggage can be purchased as a full four piece set or as individual bags.
ICON LUGGAGE COLLECTION
A timeless piece of luxury for the discerning eye. Beautifully created by the Design Studio at Goodwood, the Rolls-Royce Icon Luggage Collection is handmade, using only the highest quality saddle leather in a classic tan finish.
Nestling neatly into Phantom’s luggage compartment, this practical, yet stylish range comes finished with subtle Rolls-Royce detailing, including monogrammed catches and embroidered lining. The luggage collection can be ordered individually, or in four, five- or six-piece sets.
DAWN AERO COWLING, THE TONNEAU COVER
Dawn Aero Cowling, the Tonneau Cover, blends form with function and exquisite materials to expose another side to the character of Dawn. The elegant sweeping line of the twin leather trimmed cowls flows from the front seats into the rear deck adding dynamism and motion to the cars profile. Fitment of the unit visibly transforms this most elegant of four seat convertibles, evoking the indulgent spirit of the classic two-seater roadster. The beauty of the Aero Cowling Tonneau Cover is not only aesthetic. Milled aluminum webbing underpins the flawless carbon fiber structure. This is then trimmed in the finest natural grain leather matching the main interior color. The aerodynamically sculpted cowls are designed to manage airflow and ensure a calm and unruffled environment for front seat occupants at speed. The twin cowls also feature separately lockable storage compartments for quick accessibility.
DAWN WIND DEFLECTOR
Designed to perfectly complement the Dawn’s elegant silhouette, the Wind Deflector is manufactured using ultra-modern magnesium casting technology for the best possible blend of light weight and strength. When fitted, it significantly reduces turbulence within the front passenger compartment while driving with the convertible roof open. This creates a more relaxed, unruffled experience and makes conversation easier when travelling at speed.
The iconic Rolls-Royce umbrella has been reimagined with striking colors. Finished with a polished color-tone handle and detailed with our famous Rolls-Royce monogram, it makes for the ultimate everyday accessory.
Comprising an ivory cotton twill canopy with contrasting taupe edging, these beautifully hand-crafted parasols protect you from the sun while offering a touch of elegance to any occasion.
ROLLS-ROYCE PURE WOOL LAP BLANKET
Whether you are sharing a cool evening sunset from your Rolls-Royce Event Seats or just out for an evening open top drive in your Roll-Royce Dawn, our pure wool lap blanket is crafted to make your experience effortless and comfortable. Offered in a variety of designs and crafted of 100% pure wool, the blanket is a perfect accessory for any occasion.
ROLLS-ROYCE VALVE STEM CAPS
Even the smallest details matter to a true Rolls-Royce lover. To top off a very special Rolls-Royce Commission we offer custom Aluminum Valve Stem Caps. For those with a darker image for their Rolls-Royce we also offer the stem caps in Anodized Semi-Gloss Black Finish.
Show your appreciation for your loved ones this Father’s Day with any of these unique auto gifts. Visit here for more ideas of perfect presents.
Rolls-Royce is celebrating the 110-year anniversary of Charles Stewart Rolls’ first non-stop double crossing of the English Channel by airplane.
At 6:30 pm on June 2, 1920, aviation pioneer Charles Stewart Rolls took off alone in his flimsy biplane from Swingate aerodome, near Dover, to achieve the world’s first non-stop double crossing of the English Channel by airplane. He had been waiting in frustration for over a week, his departure repeatedly frustrated by high winds, fog or mechanical problems with the machine. But finally, conditions were perfectly calm and clear. Among the spectators on the cliffs were Rolls’ parents, Lord and Lady Llangattock, and his sister and brother-in-law, Sir John and Lady Shelley.
According to a report in the Daily Telegraph, Rolls reached an altitude of 900 feet and a speed of ‘quite forty miles an hour’ as he approached the coast of France. By 7.15 pm, he was flying over the small French town of Sangatte, where the present-day Channel Tunnel emerges. Leaning out of his airplane, he threw overboard three weighted envelopes, each containing the message: ‘Greetings to the Auto Club of France…Dropped from a Wright airplane crossing from England to France. C. S. Rolls, June 1910. P.S. Vive l’Entente.’’
He then turned northward and set a course for the English coast. At 8.00 pm, he was back in Dover where, the Daily Telegraph reported, “the sea front, cliffs and piers were thronged with people, all in the most intense state of excitement.” Rolls rewarded them in typically flamboyant style, by flying in circles around the outer towers of the town’s medieval castle. “I decided that, as I had plenty of petrol and my engines were working splendidly, I would encircle the Castle, although it would lengthen my flight considerably,” he told the Telegraph correspondent. The crowd loved it. This was more than mere entertainment: they knew they were present at a moment of history.
In an adventure lasting 95 minutes, Rolls had achieved two immortal landmarks. He had become both the first Englishman to fly an airplane across the English Channel, and the first aviator ever to fly non-stop from England to France and back again.
Torsten Müller-Ötvö, Chief Executive Officer of Rolls-Royce Motor Cars, said “Charles Rolls combined a fine technical mind with a bold, adventurous spirit; it is no wonder that aviation and motoring held such powerful, almost magical attractions for him. He was a true pioneer in both fields, instrrumental in the development of aeroplanes and motor cars with his record-breaking feats.”
Rolls-Royce Motor Cars presents 1:8 scale replica of Cullinan:
– Faithfully reproduces every detail of the original in miniature – Clients able to personalize the replica to match their full-size Cullinan, or create a unique objet d’art
“This scale replica brings a new dimension to Cullinan’s Effortless, Everywhere philosophy. Our super-luxury SUV is now as perfectly at ease in the serene surroundings of its owner’s residence as it is in the most challenging and hostile terrain on Earth.” – Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars
Sir Henry Royce once said, “Small things make perfection, but perfection is no small thing.” It is in this vein that Rolls-Royce Motor Cars presents to its clients, perfect scale models of Cullinan, the marque’s stellar SUV.
As daily driving pleasures have been curtailed due to the Covid-19 pandemic, some other of life’s little luxuries have come to the fore. An authentic 1:8 scale replica of a full-sized Cullinan, in which every detail is reproduced with absolute perfection, can now be enjoyed by clients around the world, in the comfort of their own home.
Far more than a mere model, each miniature Cullinan is individually and painstakingly crafted by hand, to the client’s specification, from over 1,000 individual components. This process can take up to 450 hours –over half of the time required to build a full-sized Cullinan at the Home of Rolls-Royce in Goodwood, West Sussex.
The replica is hand-painted using Rolls-Royce color-matched paint, then hand-polished to the marque’s exacting specification; the coachline is even applied using a fine brush, just as it is on the original. Clients may choose from a palette of around 40,000 ‘standard’ colors or replicate their own personal Bespoke finish. The fully functioning exterior lights are operated by a Cullinan-branded remote control; under the bonnet is a perfect likeness of the iconic 6.75-litre twin-turbocharged V12 engine.
On opening the coach doors, illuminated treadplates are revealed, leading to an interior designed and executed with the materials, skill and attention to detail lavished on Cullinan itself. From the headrest embroidery and wood finishes to seat piping and stitching, these Bespoke creations allow clients to recreate their full-size vehicle with astonishing accuracy, or even envision future Cullinans to add to their collection.
2019 saw The Rolls-Royce Bespoke Collective, a team of engineers, designers and craftspeople residing at the Home of Rolls-Royce in Goodwood, England, create more Bespoke motor cars than ever before in the marque’s 116 year history. Unprecedented levels of creativity, craft and imagination have brought the unique visions of the marque’s global patrons to life. Almost every one of the record 5,152 motor cars created in 2019 was respectfully tailored by this Bespoke division.
Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars, commented, “I am proud to say that the craftsmen and women of Rolls-Royce Motor Cars have surpassed themselves once again in creating an array of extraordinary motor cars, tailored to the requirements of some of the most influential and discerning individuals in the world. These motor cars become unique works of art and it is an extraordinary feat when you consider that each and every single one of these unique commissions has been created on one production line at the Home of Rolls-Royce in Goodwood, West Sussex – the skills of these individuals knows no bounds.”
What follows is an overview of some of the finest examples of Bespoke design and craftsmanship completed by the luxury house throughout 2019.
THE MILLION STITCH ROLLS-ROYCE
CANVAS: PHANTOM │MEDIUM: EMBROIDERY
A Stockholm-based entrepreneur with a passion for flowers challenged the Rolls-Royce Bespoke Collective to create a car that immersed its occupants in floral decadence. The result was the ‘Rose Phantom’: a vision made with a million embroidered stitches.
The starting point was a rose bred exclusively for Rolls-Royce by Harkness Roses. The Home of Rolls-Royce in Goodwood, England is the only place in the world where this rose is grown.
The Peacock Blue exterior of the Rose Phantom is punctuated with a Charles Blue twinned-coachline that intertwines organically like the stem of a rose, combining to introduce the rose motif.
Inside, the marque’s fabled starlight headliner illuminates the floral scene, with roses interspersed with Peacock and Adonis Blue butterflies. As a centrepiece of the interior, Phantom’s Gallery is adorned by stems of embroidered roses climbing through the glass fronted fascia.
Rolls-Royce Motor Cars marked the close of 10 remarkable years of Ghost by creating a limited edition ‘Zenith Collection’. With just 50 Ghost Zeniths made, the car featured the highest levels of Bespoke ever seen in a Ghost Collection.
The Ghost Zenith drew references from 200EX, the experimental car that introduced the contemporary expression of the Ghost nameplate in 2009. This design was immortalized in a blueprint-inspired artwork, divided into 50 distinct parts, and engraved on the centre console of Ghost Zenith.
A commemorative ingot, made from the original Spirit of Ecstasy of 200EX, was set into the centre console of each of the cars. The Collection’s own Spirit of Ecstasy and clock are engraved with the Zenith name.
Inside, ambient lighting shines through perforated leather, while the rear seats feature embroidery inspired by the seat details of the original 1907 Silver Ghost. The Ghost Zenith Standard Wheelbase also features an extraordinary starlight headliner with a unique Shooting Star configuration. Light trails fire at random across the cabin roof, which consists of over 1,340 individual, hand-finished fibre-optic lights.
BAYSIDE DAWN AERO COWLING
CANVAS: DAWN │MEDIUM: AERO COWLING
Following the arrival of the Dawn Aero Cowling in 2018, Rolls-Royce Motor Cars paid tribute to the sea with the Bayside Dawn Aero Cowling. Commissioned by a customer in Yokohama, Japan, this maritime-themed Bespoke motor car paid homage to their seafaring home city.
This one-off model drew inspiration from yachts and speedboats, combining both technical and natural materials. Open-pore teak Canadel panelling, reminiscent of a yacht’s deck, is matched with cutting-edge technical fibre. The rear deck complements exterior paint and interior leather colours, evoking the blue seas and white sails associated with the finest traditions of Yokohama Bay.
CANVAS: WRAITH│MEDIUM: PAINT, EMBROIDERY
A Wraith in a rich Teal hue adopts the colours of the Arabian Sea. The interior leather colour-way is newly developed to precisely colour-match the exterior, ensuring the patron is cocooned in vibrant, luscious luxury. Contemporary architecture influences a large-scale embroidery positioned on the rear waterfall, with stitches positioned for optimum light refraction to accentuate the geometric motif.
The colourful canvas is offset with chrome controls, interior vents and speaker grilles, darkened with a PVD coating.
The Digital Soul Phantom is a study in contemporary artisanship; a fusion of human endeavour and computer-generated design. At the heart of this Carrara White with Smokey Quartz two-tone Phantom is a Gallery created by Product Designer Thorsten Franck. An individual’s characteristics are interpreted by an algorithm which translates the data into a swathe of 3D-printed stainless steel. This is then hand-polished and plated in 24-carat gold, resulting in a unique artwork that embodies jewellery, sculpture and architecture.
Gold detailing embellishes the interior of the motor car, with Gold inlays set by hand in Smoked Eucalyptus wood and gold-plated speaker grilles concluding the aesthetic.
WRAITH EAGLE VIII COLLECTION
CANVAS: WRAITH │MEDIUM: GOLD VACUUM METALIZED WOOD WITH SILVER AND COPPER INLAYS,
To mark the centenary of the first non-stop transatlantic flight by Alcock and Brown in June 1919, Rolls-Royce created 50 extraordinary Wraiths in the Wraith Eagle VIII Collection.
The story of their perilous night-time journey, propelled by Rolls-Royce Eagle VIII engines, is told using Wraith as a canvas. A unique starlight headliner with 1,183 fibre-optic lights depicts the night time sky at the time of their flight. The flight path and constellations are embroidered in brass thread and the exact moment the pair left the clouds, also illustrated in embroidery, and navigated by the stars is indicated by a red fibre-optic light.
Brass speaker covers depict the estimated 1,880-mile flight distance whilst a brass plaque engraved with Winston Churchill’s stirring quote commending the pair’s remarkable achievement adorns the driver’s door.
The Smoked Eucalyptus fascia, vacuum metalized in gold and inlaid with silver and copper, depicts a birds-eye view of the Earth at night, showing a light map of roads and homes glittering below.
CANVAS: PHANTOM │MEDIUM: STAINLESS STEEL AND GOLD INLAY, COACHLINE
The Horology Phantom is touched with elements redolent of fine timepieces. The car was inspired by a meeting of a Rolls-Royce Motor Cars designer and master horologists from La Chaux-de-Fonds in Switzerland, who convened to explore the complexities and exotic movements of contemporary luxury timepieces.
Set against a Gunmetal and Black two-tone exterior finish, a gold and silver hand-painted twin coachline incorporates an intricate watch-inspired design; the Spirit of Ecstasy is cloaked in 24-carat gold. Inside, the fascia features the largest stainless steel and gold inlay ever made for Phantom. Positioned below a multiple layered stainless-steel Gallery, the inlay depicts an abstract schematic of a watch movement. The Rolls-Royce clock, housed in the Gallery, is set in a solid silver, guilloché case.
The Pastel Collection, showcased at Pebble Beach, drew upon a palette of colours from this year’s ‘wildflower super-bloom’ on California’s Monterey Peninsula. Three unique Black Badge commissions brought new colours to the Rolls-Royce Bespoke palette, reaffirming the notion that a Rolls-Royce Black Badge need not necessarily be black.
The Ghost Black Badge featured a Light Green Solid finish, a pastel shade representing the rebirth of flora on the peninsula after years of drought and fire. The black leather interior features a striking Serenity Green splash, highlighting the technical fibre of the fascia.
The Dawn Black Badge, in Coral Solid, showcases a stunning Bespoke finish only achieved after seven coats of paint and more than nine hours of hand-polishing in the Surface Finish Centre at the Home of Rolls-Royce in Goodwood. The Coral colour carries over to the Aero Cowling, while the interior is finished in Artic White and Sunset, an illustration of northern California’s hills and valleys in bloom.
The third car is a Wraith Black Badge in Semaphore Yellow, a bright and sunny finish for the most powerful member of the Rolls-Royce family, complemented by a Selby Grey and Lemon interior.
CANVAS: WRAITH │MEDIUM: EMBROIDERY, PAINT
The Falcon Wraith features the most detailed single embroidery to ever appear in a Rolls-Royce motor car. An intricate embroidery of a Peregrine Falcon, the fastest bird in the world, is interpreted in photo-realistic detail amongst clouds on Wraith’s headlining. Consisting of nearly 250,000 stitches, the dramatic embroidery took more than one month to develop.
A unique coachline in Arctic White hints at the form of the bird’s wing, with the motif additionally embroidered between the rear seats and painted onto Wraith’s fascia.
The Arabian Gulf Phantom adopts the rich colours and historical narrative of pearl diving in the Middle East. The Turchese exterior hue is evocative of the vibrant local waters, while the Andalusian White upper two-tone recalls the purity of natural pearls, alluding to the story within. An Arctic White coachline introduces a hand-painted Nautilus shell motif that forms the basis for the car’s design.
A sculpted silk appliqué Gallery by British Artist Helen Amy Murray takes centre stage across the motor car’s fascia. Reminiscent of swelling oceans, the Turchese Gallery is punctuated by a Mother of Pearl clock.
The Nautilus shell is embroidered on Phantom’s rear doors, whilst the rear occupants may also enjoy the motif in Mother of Pearl marquetry on the picnic tables’ fascia. Once deployed, the picnic tables present a complex piece of marquetry, incorporating generously applied Mother of Pearl to the picnic table-top.
CANVAS: PHANTOM │MEDIUM: METEORITE, SPACE GRADE ALUMINIUM, GOLD PLATE
Named and crafted to celebrate the feeling of euphoric tranquillity one achieves within Phantom, this unique motor car is a curation of objects and inspirations from worlds beyond earthly bounds.
Tranquillity’s Gallery is inspired by the X-Ray coded aperture masks used on the British Skylark space rocket. The Gallery is made from stainless steel, 24-carat gold plating and space grade aluminium.
For the first time in Rolls-Royce history, meteorite has been incorporated into the interior of a car. Shavings of the Muonionalusta meteorite, which fell to earth in Kiruna, Sweden in 1906, adorn the Volume Controller, with a detailed engraving of the location and date of its discovery.
Inspired by the light and dark sides of the Moon, the interior colourway of Arctic White or Selby Grey leather integrates unique veneer combinations of gloss and satin, both with an exclusive metallic effect. Bespoke Audio speaker frets are finished in yellow gold, complementing the additional gold elements throughout the car.
A Bespoke ‘Technical’ yellow gold, vapour blasted and engraved titanium clock and engineered titanium Spirit of Ecstasy complete the aesthetic.
CULLINAN IN FUX ORANGE
CANVAS: CULLINAN │MEDIUM: PAINT
Rolls-Royce Motor Cars debuted the colourful ‘Cullinan in Fux Orange’ under the summer sun of Pebble Beach last year.
Working with the Bespoke Collective at the Home of Rolls-Royce in Goodwood, West Sussex, a North American patron, Mr. Fux, challenged designers to match the exterior colour to vibrant orange shawl that had caught his eye in South Florida. The shawl was delivered to Rolls-Royce Motor Cars where a colour-matching process began. Working together for nearly a year, the teams created a seven-layer surface, polished by hand for many hours in the Surface Finish Centre.
The interior is decked in hand-crafted Arctic White leather with contrast Orange stitching and Orange Rolls-Royce ‘RR’ headrest monograms. Arctic White is carried over to the box-grain leather fascia, steering-wheel control stems and carpets. ‘Fux Orange’ fascia veneer, rear-view mirror and lambswool floor mats complete the cabin, which showcase the exacting standards brought to bear by Rolls-Royce’s craftspeople.
· Annual sales of 5,152, the highest in the marque’s 116-year history
· Sales reflect growth of 25% on 2018’s previous record of 4,107
· Significant sales growth in all regions worldwide
· Cullinan, the brand’s new SUV, makes major contribution to sales growth
· Black Badge continues to enjoy strong demand, particularly amongst younger clients
· Strong demand for Phantom, Wraith, Dawn and Ghost (in its final year of production)
· Spectacular Bespoke commissions and Collection Cars reaffirm Rolls-Royce’s status as the world’s foremost manufacturer of luxury products
· Significant new investment in manufacturing plant at the Home of Rolls-Royce at Goodwood
· 50 new jobs created to meet expanded global demand
· Record number of Apprenticeship Programme recruits in 2019
Rolls-Royce Motor Cars has delivered an historic annual sales record in 2019, with a global performance unequalled in the company’s 116-year history. A total of 5,152 cars were delivered to customers in over 50 countries around the world, an increase of 25% on the previous high set in 2018. With these historic results, Rolls-Royce continues to make a meaningful contribution to the overall performance of its shareholder, BMW Group.
Commenting on the results, Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars, said: “This performance is of an altogether different magnitude to any previous year’s sales success. While we celebrate these remarkable results, we are conscious of our key promise to our customers, to keep our brand rare and exclusive. We are pleased and proud to have delivered growth of 25% in 2019. Worldwide demand last year for our Cullinan SUV has driven this success and is expected to stabilize in 2020. It is a ringing testament to the quality and integrity of our products, the faith and passion of our customers and, above all, the skill, dedication and determination of our exceptional team at the Home of Rolls-Royce at Goodwood and around the world and our dedicated global dealer network.”
Worldwide Sales Growth
Sales grew across all regions during the year, driven by strong customer demand for all Rolls‑Royce models. The company reported significant sales growth in every one of its key global markets. North America retained top status (around a third of global sales) followed by China and Europe (including UK). Individual countries that achieved record sales results included Russia, Singapore, Australia, Qatar and Japan. In 2019, Rolls-Royce motor cars were sold in more than 50 countries worldwide through a global network of 135 dealerships. As part of its commitment to long-term sustainable growth, Rolls‑Royce announced two new dealerships during 2019 – Rolls-Royce Motor Cars Brisbane and Rolls-Royce Motor Cars Shanghai Pudong. Development of the new Rolls-Royce Motor Cars flagship dealership in Berkeley Street, London – more than twice the size of the previous location – is underway and is due for launch in 2020.
Strong Demand for All Models
Phantom retains its rightful place as the company’s pinnacle product, with Dawn and Wraith continuing to dominate their respective sectors; strong demand was experienced for all three models during the year. Cullinan, the marque’s new SUV, successfully translated the media plaudits and public acclaim into the largest advance order book and fastest post‑launch sales growth of any Rolls-Royce model in history. In November 2019, the marque completed its dark, edgy Black Badge family with the addition of Cullinan Black Badge alongside Ghost, Dawn and Wraith variants, all of which were highly sought-after by customers seeking a more individual, rebellious expression of the Rolls‑Royce brand.
Cullinan: ‘Effortless Everywhere’ delivering on its promise
In its first full year of availability, Cullinan exceeded even the highest expectations raised by its successful launch. The world’s pre-eminent super-luxury SUV has become the fastest-selling new Rolls-Royce model in history. The fervor throughout the year around the arrival of Cullinan was matched only by the media and public sensation occasioned by the launch of Cullinan Black Badge, ‘The King of the Night’, in November. This completed the Black Badge family of unapologetic, dynamic products created for an emerging generation of super-luxury consumer; people who refuse to be defined by traditional codes of luxury, follow their own path and make their own rules.
Farewell to Ghost – But Not for Long!
2019 marked the end of Ghost production after 11 years of uninterrupted commercial and critical success. Since its launch at the Frankfurt Motor Show in 2009, Ghost has established itself as an undisputed modern classic. The most popular Rolls-Royce model of the Goodwood era, Ghost attracted a new audience of younger, often self-made, entrepreneurial customers to the Rolls-Royce brand. An extended wheelbase version was introduced in 2011 and an updated Ghost Series II was unveiled in Geneva in 2014. The last Ghost of the current generation left the Goodwood production line at the end of 2019. Ghost has been a highly successful and vitally important car for Rolls-Royce. Over its 11-year lifecycle – a truly remarkable record for any motor car – it became the biggest-selling Rolls-Royce not just of the Goodwood era, but in the entire history of the marque. The commercial success of Ghost placed Rolls-Royce in a position to scale up its production and make the massive investments that have led to it becoming the truly global brand it is today.
Ghost’s successor is due for launch in mid-2020 after five years in development. With market availability from the fourth quarter, the successor will elevate the Ghost name, and the company itself, to new heights of excellence and ambition in design, engineering, materials and driving dynamics.
Bespoke: The Jewel in the Crown of Rolls-Royce
Global demand for Rolls-Royce Bespoke reached a new peak in 2019. The Bespoke Collective at The Home of Rolls-Royce in Goodwood, West Sussex, comprises several hundred creative designers, engineers and craftspeople. These highly talented men and women take enormous pride in fulfilling unprecedented levels of customer requests for Bespoke personalisation and delivering on beautiful individual commissions such as the Rose Phantom. Undisputed global leaders in their pursuit of perfection, the Bespoke Collective captured the imagination of customers, enthusiasts, media and fans alike in 2019 with some of the most spectacular Collection Cars ever created in the history of the brand. Bespoke IS Rolls-Royce! Among the year’s Bespoke highlights was the Zenith Collector’s Edition of Rolls-Royce Ghost. Limited to just 50 examples, this masterpiece was created to mark the end of Ghost’s remarkable 11-year reign.
Wraith Eagle VIII celebrated the centenary of Alcock and Brown’s first non-stop transatlantic flight (powered by twin Rolls-Royce Eagle engines). Tranquillity Phantom, inspired by space exploration, features a unique Gallery inspired by the X-Ray coded aperture masks used on the British Skylark space rocket and, for the first time in a Rolls-Royce, incorporates meteorite as an aesthetic embellishment. New accessories added to the existing, much celebrated Bespoke offering included the exceptional Rolls-Royce Champagne Chest.
An Expanding Family
At more than 2,000 strong, with 50 nationalities represented, the workforce at the Home of Rolls-Royce is now at its largest since the opening of Rolls-Royce’s Global Centre for Luxury Manufacturing Excellence, in 2003. During 2020, 50 new jobs were created to meet expanded global demand.
This year’s intake of 26 new entrants on the company’s highly successful Apprenticeship Program included the first-ever Sir Ralph Robins Degree Apprenticeship candidates. Named after the ex-CEO of Rolls‑Royce plc, Sir Ralph has served as a non-executive Director of Rolls-Royce Motor Cars since its inception in 2003.
Since the launch of the Apprenticeship Program in 2006, almost 200 participants have completed a combination of hands-on practical training alongside skilled Associates and vocational training at local colleges. A number of these remarkable young men and women have gone on to hold important technical and supervisory roles within the company.
Confidence in the future
The year saw significant new investment in the manufacturing plant at the Home of Rolls-Royce at Goodwood, reaffirming both the company’s commitment to its UK operations and its buoyant outlook for the years ahead. Projects included further refinements to the already world-class manufacturing facilities, equipment and processes, to maximize efficiency and ensure the highest levels of quality as demanded by Rolls-Royce customers. A new two-story development, due for completion in the first quarter of 2020, will add more than 1,000 square meters to the ground floor Assembly Hall, and create additional first-floor office space. In closing, Mr. Müller-Ötvös said, “There is no other company like Rolls-Royce Motor Cars: we are all conscious of what a privilege it is to design, build and deliver the best car in the world for our customers. PersonalIy, I continue to feel honored and humbled to have led this great company for the past decade.”
As of late, 360 MAGAZINE had an opportunity to glide through the five Burroughs of NYC in an all-terrain super-luxury SUV during the Holiday Season.
Unassuming and illustrious are the best words to describe the 2020 Rolls-Royce Cullinan SUV. Worth its weight in gold! Approximately priced around $394,275, it’s the most expensive off-roader in it’s class and by far the most luxurious in the world.
Handcrafted from the soil up, every nook and cranny has the Rolls-Royce stamp of approval. The overall shell of the vehicle is sleek and seamless. Every pillar and appointment makes perfect sense. Outside, the frontfasia is bodacious with integrated laser headlights and a pronounced grill. The Spirit of Ecstasy (SoE) sits on the hood and is retracts at a moment’s notice. 22″ inch part polished wheels and tires have a weighted emblem in the middle so as the car rolls (no wordplay intended) it stays center so there’s no mistaking who fabricated this monster. Swooping lines lead towards the back wisease. At first glance, it’s profile is somewhat reminiscent of an Range Rover Autobiography. On the sides, are LED parking lights. Boxy, beautiful yet masculine. At the rear, are gem-like light fixtures with turning signals. The boot has a clamshell tailgate which opens up and out with dual doors.
Push the button on the door knob to enter. Right before you enter the cabin, you are greeted by illunlminated ‘Cullinan’ treadplates alongside of lambswool floor mats. Even if the interior lights aren’t on, the Charles Blue interior leather seats are just as magnetic as Angelina Jolie’s electric eyes. One will feel like they’re swimming in Bali at Geger Beach wrapped by a navy blue beach towel in leather. Equally drowned by a sea of blue, the moonroof unveils the sky like a drophead, making the cabin feel more open and airy. Literally two to three people can promote their entire bodies out of the dual panel sunroof. It’s definitely one of the largest in its segment hands-down. Per usual, all of the appointments are wrapped in leather and stainless steel as easily as every headrest is embossed by SoE. Classic dials throughout and an analog clock sits on the dashboard with the same kind of realness as Big Ben in London.
Continue along to the back seats, the same luxurious integrity is apparent with large screens with trays which go flush. Instead of a back panel window in the trunk space, it’s laid right on side of back passengers. All of the rear windows possess dark tempered glass fit for the likes of the Queen herself, Beyoncé. As we dropped a passenger off at the Hard Rock Hotel in Time Square, tons of bystanders huddled around to take pictures.
Once again, the BMW’s iDrive system is dominant in the infotainment unit. The knob toggles through various screens, but this season they have a concierge which makes it a tad easier to locate and designate a destination – similar in type to Lexus Enform. Eight different settings for driver/passenger massages – excellent way for a driver to refresh during a long road trip.
During these colder months, the steering, arm rests and seats are heated. And, if you haven’t received a formal crash course on your Cullinan, you can refer to the animated digital owner’s manual which can easily search many of its amenities. The custom Rolls-Royce signature audio system has tweeters, floor subwoofers and enough watts to make you thump like you’re at a rock concert.
With more bells than whistles, you won’t leave a lane or come close to a dinging anything on this vehicle. The over the head 360 panoramic backup cam gives you a spaceage Jetson POV of what’s around the vehicle at all times. Night vision with heat detectors can help you navigate through woodsy areas without hitting a deer. In the urban center, we were alerted while behind a school bus – cameras came about when pedestrians accosted the vehicle’s walk around radius. Moreover, with a reinforced steel skeleton and airbags virtually for every piece of your body, you’re pretty safe in this vehicle.
Weighing in at around 5,863 lbs, this V12 turbo is more than powerful. With 570 HP and 627 pound-ft of torque, this SUV plows. Of course, the AWD allows you to claw corners and steering provides you with turning capabilities as if you’re in a sportscar. We pounded the asphalt and it felt like we could conquer 0-60 mph in less than 4.9 minutes while we entered the Garden State Parkway. There’s a reason why RR makes airplane engines because we felt like we were flying! Mentioning mpg makes no sense if you’re purchasing an automotive beast like this one – but here you go – 12 city / 20 highway.
If you’re in the market to floss and experience what many will never – this car should make it onto your bucket list. Out of all the Rolls-Royce tribe, this is the most practical as you can apply it for everyday use as well as a red carpet experience.