Posts tagged with "WNBA"

PUMA × NINTENDO TEAM UP

PUMA teams up with the iconic video game brand, Nintendo, to bring consumers the latest of a string of J. Cole’s signature basketball shoes: the RS-Dreamer Super Mario 64. The launch is in celebration of the 35th anniversary of Super Mario, and is the successor of PUMA and J. Cole’s previous collaboration, the now sold-out RS-Dreamer ‘Blood, Sweat and Tears.’

The debut collaboration with Nintendo features design elements reminiscent of Super Mario 64. The new pair of J. Cole’s signature shoes take the quintessential video game to the basketball court with its striking red and blue colorway and animated feature font and design. 

The silhouette features PUMA Hoops technology, which includes a disruptive cord lacing system for a snug and responsive fit, a ProFoam midsole and RS-Foam heel for maximum energy return, and a high abrasion rubber outsole for increased grip.

Like past collaborations between J. Cole and PUMA, the shoe will cross league boundaries and be worn by both NBA and WNBA players during their respective leagues’ play. The new release comes shortly after PUMA’s debut of the highly anticipated RS-Dreamer, J. Cole’s signature basketball sneaker in July, and its additional colorways in August.

The RS-Dreamer Super Mario 64 will retail for $125 and will be available starting this Friday, September 4, exclusively in store and online at the Foot Looker Inc., PUMA.com, and the PUMA NYC Store.

BODYARMOR × MICHAEL B. JORDAN

Award-winning actor Michael B. Jordan is lending his voice to premium sports drink and water brand, BODYARMOR’s newest campaign: “Only You Can Make You Better”.
 
The largest advertising campaign to-date for the brand, voiced-over by Jordan, stars seven of BODYARMOR’s athlete partners: NBA MVP and All-Star James Harden, MLB MVP and All-Star Mike Trout, USWNT star Megan Rapinoe, women’s tennis sensation Naomi Osaka, WNBA All-Star Skylar Diggins-Smith, PGA Tour standout Dustin Johnson, and MLS MVP and All-Star Carlos Vela.
 
The campaign is rooted in the belief that no matter who you are, only you can make you better – and that includes the work you put in, your mental toughness, and what you put in your body.Athletes today are more health-conscious than ever and won’t settle for inferior products, which is why so many are choosing BODYARMOR for their hydration needs. BODYARMOR is made with potassium packed electrolytes, antioxidants, coconut water, and no artificial flavors or sweeteners, providing athletes with better hydration options.
 
The campaign will make its national TV debut during The Match this Sunday, May 24 and will continue to air throughout the summer. Furthermore, BODYARMOR will be surprising some young fans throughout June who post on social media how they are committed to making themselves better with #OnlyYouCan.

Ultimate Rivals: The Rink

The glass ceiling has finally been shattered in video games. For the first time ever, female athletes can compete against, or alongside, male athletes.  Ultimate Rivals: The Rink, from Bit Fry, is a new, fast-paced “2 vs. 2” hockey game that features many of today’s top athletes – men and women.

The game features female soccer stars such as Megan Rapinoe, Alex Morgan and Carli Lloyd, and WNBA stars Diana Taurasi, Skylar Diggins-Smith and Elena Delle Donne who can play against the likes of LeBron James, Russell Wilson, Mookie Betts, Mike Trout and Alex Ovechkin.  For example, Megan Rapinoe can team up with LeBron James to take on a team featuring Diana Taurasi and Clayton Kershaw.

Another first for this game — star athletes from all the major sports leagues are playing with and against each other.  Bit Fry has secured groundbreaking licensing agreements with nine major professional sports organizations, including the NHL, NHL Players’ Association (NHLPA), NBA, National Basketball Players Association (NBPA), MLB, MLB Players Association (MLBPA), NFLPA, Women’s National Basketball Players Association (WNBPA), USWNTPA, as well as Wayne Gretzky.

More information is at UltimateRivals.com

A trailer for the game can be seen HERE