Ten years after touring the US for the first time, soccer giant Paris Saint-Germain will open its first-ever east coast flagship store in New York City. Located at 587 5th Ave, the brand-new flagship store will be the first-ever official boutique in New York City for an international sports club.
This opening is part of the Club’s innovative global merchandising partnership with Fanatics announced in 2020. It will see retailing giant Lids brought in to open and operate the store. It is a new step for Paris Saint-Germain’s international development after successfully opening its first US store in collaboration with Fanatics and Lids in Los Angeles one year ago. The PSG official boutique in New York will be the club’s largest store outside of France and will add to the club’s growing international retail network which now includes three boutiques in Japan (two in Tokyo and one in Nagoya), one in Seoul, South Korea and two in Doha, Qatar.
The new store will feature an extensive product assortment of team jerseys, headwear, accessories, with a full range of Nike and Jordan teamwear, one-of-a-kind collabs, fashion collections, and NY-inspired Paris Saint-Germain designs exclusively available at the new location. This one-stop destination for Paris Saint-Germain fans in NYC and those from traveling all over the world will get to experience a customization station, a signature feature present in many Lids retail locations for fans to further personalize their Paris Saint-Germain gear on-site. In addition, collectibles such as exclusive signed game and non-game jerseys as well as other team items will be available for purchase.
“Once again Paris Saint-Germain is leading the way by bringing a flagship store right to the heart of New York City, one of the world’s iconic intersections of sports, culture, and fashion,” said Zohar Ravid, Senior Vice-President, Head of Global Corporate Development at Fanatics. “The club is always pushing new boundaries and we are delighted to once again team up with our partners at Lids to expand its global retail presence in a key international market and help the club on its journey to becoming one of the most culturally relevant sports clubs and brands in the world.”
“We are thrilled to bring a globally recognized team and brand with Paris Saint-Germain and flagship store opening in New York City,” said Lawrence Berger, Co-Founder and Partner at Ames Watson and Chairman of FanzzLids Holdings, which is the owner of Lids. “This is an exciting moment for Lids and Paris Saint-Germain fans as they now have an exclusive place to purchase the latest fashions, plus the ability to customize product in-store.”
“Paris Saint-Germain brand development over the last 10 years is truly unique. Becoming the first sports team to open an official boutique in New York City is a key milestone to establish the club as one of the greatest sports brands in the world,” said Fabien Allègre, Brand Director at Paris Saint-Germain. “We are delighted to work with Fanatics to reinforce our presence in North America and to have a retail expert in Lids operating the store. The club is now the number four sports club in the world on social media and our fanbase, worldwide and especially in the US, is growing exponentially. Over 160 million fans follow our team every day. New York is the pinnacle of that growth. We are excited for Paris Saint-Germain supporters from all over the world to experience this new store event and be part of Paris Saint-Germain unique project.”
In celebration of this opening, Paris Saint-Germain and NYC-based boutique creative studio Fly Nowhere have launched an innovative initiative developing special projects and collaboration merchandise. Co-branded product drops will be inspired by local motifs in celebration of PSG landing in New York. These drops will be available exclusively at the PSG NYC and Paris flagship stores.
To celebrate this monumental moment, Lids and Paris Saint-Germain will hold a Grand opening event of the store on Friday, March 18th.