Posts tagged with "clothing store"

Rita Azar for use by 360 MAGAZINE

PSG NY Location

Ten years after touring the US for the first time, soccer giant Paris Saint-Germain will open its first-ever east coast flagship store in New York City. Located at 587 5th Ave, the brand-new flagship store will be the first-ever official boutique in New York City for an international sports club.

This opening is part of the Club’s innovative global merchandising partnership with Fanatics announced in 2020. It will see retailing giant Lids brought in to open and operate the store. It is a new step for Paris Saint-Germain’s international development after successfully opening its first US store in collaboration with Fanatics and Lids in Los Angeles one year ago. The PSG official boutique in New York will be the club’s largest store outside of France and will add to the club’s growing international retail network which now includes three boutiques in Japan (two in Tokyo and one in Nagoya), one in Seoul, South Korea and two in Doha, Qatar.

The new store will feature an extensive product assortment of team jerseys, headwear, accessories, with a full range of Nike and Jordan teamwear, one-of-a-kind collabs, fashion collections, and NY-inspired Paris Saint-Germain designs exclusively available at the new location. This one-stop destination for Paris Saint-Germain fans in NYC and those from traveling all over the world will get to experience a customization station, a signature feature present in many Lids retail locations for fans to further personalize their Paris Saint-Germain gear on-site. In addition, collectibles such as exclusive signed game and non-game jerseys as well as other team items will be available for purchase.

“Once again Paris Saint-Germain is leading the way by bringing a flagship store right to the heart of New York City, one of the world’s iconic intersections of sports, culture, and fashion,” said Zohar Ravid, Senior Vice-President, Head of Global Corporate Development at Fanatics. “The club is always pushing new boundaries and we are delighted to once again team up with our partners at Lids to expand its global retail presence in a key international market and help the club on its journey to becoming one of the most culturally relevant sports clubs and brands in the world.”

“We are thrilled to bring a globally recognized team and brand with Paris Saint-Germain and flagship store opening in New York City,” said Lawrence Berger, Co-Founder and Partner at Ames Watson and Chairman of FanzzLids Holdings, which is the owner of Lids. “This is an exciting moment for Lids and Paris Saint-Germain fans as they now have an exclusive place to purchase the latest fashions, plus the ability to customize product in-store.”

“Paris Saint-Germain brand development over the last 10 years is truly unique. Becoming the first sports team to open an official boutique in New York City is a key milestone to establish the club as one of the greatest sports brands in the world,” said Fabien Allègre, Brand Director at Paris Saint-Germain. “We are delighted to work with Fanatics to reinforce our presence in North America and to have a retail expert in Lids operating the store. The club is now the number four sports club in the world on social media and our fanbase, worldwide and especially in the US, is growing exponentially. Over 160 million fans follow our team every day. New York is the pinnacle of that growth. We are excited for Paris Saint-Germain supporters from all over the world to experience this new store event and be part of Paris Saint-Germain unique project.”  

In celebration of this opening, Paris Saint-Germain and NYC-based boutique creative studio Fly Nowhere have launched an innovative initiative developing special projects and collaboration merchandise. Co-branded product drops will be inspired by local motifs in celebration of PSG landing in New York. These drops will be available exclusively at the PSG NYC and Paris flagship stores.

To celebrate this monumental moment, Lids and Paris Saint-Germain will hold a Grand opening event of the store on Friday, March 18th.

PUMA x Black Fives Apparel

PUMA x BLACK FIVES FOUNDATION

PUMA ANNOUNCES MULTI-YEAR PARTNERSHIP WITH THE BLACK FIVES FOUNDATION IN SUPPORT OF BLACK HISTORY EDUCATION REFORM

Global sports company PUMA is celebrating Black History Month by highlighting the work of Black leaders, partners and community organizations that continue to inspire and shape the future for generations to come. 

Throughout the month, PUMA will stand alongside athletes, ambassadors and partners by amplifying their voices and actions across various platforms in support of universal equality, justice and acceptance for all.  

To kick off the month, PUMA announced a multi-year partnership with the Black Fives Foundation, a 501 (c)(3) nonprofit, whose mission since 2002 is to research, preserve, showcase, teach and honor the pre-NBA history of African Americans in basketball. The partnership will raise awareness about this vital history and its pioneering players, teams and contributors through initiatives that make a difference, as well as feature special apparel and footwear collections with popular PUMA styles including vintage graphics and logos maintained by the Foundation’s trademarked slogan, “Make History Now.”

“I’m proud and honored to partner with PUMA toward making a meaningful, long-lasting difference in expanding Black history education to include the pioneering African American teams, players, and contributors who helped pave the way for today’s game,” said  Founder and Executive Director of the Black Fives Foundation Claude Johnson. 

PUMA, together with the Black Fives Foundation, will help support the Foundation’s preservation and education efforts through creative activations that include an engaging, multi-use online museum to display its archive of historical artifacts and content from the Black Fives Era. The Black Fives Foundation’s Virtual Vault, presented by PUMA, will be an online portal for visitors to see, learn, and be inspired by the pre-NBA history of African Americans in basketball through nearly 1,000 artifacts in the Foundation’s historical archive. Items include vintage equipment, ticket stubs, game gear, images, scorecards and more. The Virtual Vault is set to launch later this year. 

Also this month, PUMA will be giving back to the Harlem community with partner AfroBrutality, hosting conversations with current and former athletes around activism in sport through their #REFORM platform and more.

The first PUMA x Black Fives collection will include popular PUMA styles including vintage graphics and logos maintained by the Foundation’s trademarked slogan “Make History Now.” Five unique silhouettes will be featured in the collection including a hoodie, short sleeve and long sleeve tee, pants and shorts all in a black and cream color palette.

Retailing for $45 – $90 the PUMA x Black Fives Foundation clothing collection will be available on PUMA.com and at the PUMA NYC Flagship Store on Friday, February 12th. PUMA and Black Fives will also be releasing a forthcoming footwear collection this spring.

The partnership, which supports Black History education reform and the Foundation’s preservation and education efforts through creative activations, including an engaging, multi-use online museum to display its archives of historical artifacts and content from the Black Fives Era, will also include the release of footwear later this year.

For more information, please visit PUMA’s website and the partner page

About PUMA

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. Formorethan70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employsmore than16,000people worldwide, and is headquartered in Herzogenaurach/Germany. To learn more visit their website.  

About The Black Fives Foundation 

The Greenwich, CT-based Black Fives Foundation is a 501(c)3 public charity whose mission is to research, preserve, showcase, teach, and honor the pre-NBA history of African Americans in basketball, a period known as the Black Fives Era that lasted from the early 1900s to 1950 when the NBA signed its first Black players. The organization advocates expanding Black history education to amplify and include this important history, utilizing nearly 1,000 related artifacts in its historical archive as well as a portfolio of related intellectual property and other difference-making initiatives. For more information, please visit their website

Alter’d Relics

By Hannah Audrey Lowe x Vaughn Lowery

Walking down the street in Barberton, Ohio you cannot help but notice this vintage inspired boutique for all things fabulous. As you walk through the doors and passed the “Come in, We’re Awesome” sign, the tranquility and happiness of the shop envelops you in its arms.

The happiness lifts your spirits and the sophisticated eclectic decoration captures all of your attention, leaving you unable to focus on anything else. To top off the sensation of this beautiful store, you are greeted with a very warm “hello” by possibly the most fashionable woman to walk this earth; the owner, Pamela.

Since a young girl, Pamela has always been interested in fashion and fashion design. At an early age, she entered design competitions and won, made her own clothing and since, made both of her daughter’s wedding dresses. Contrary to her hearts desires, she began a career in the medical administration field, always having a passion for fashion burning the in the back of her mind. After 20 plus years in the heath industry she finally decided it was time to open – Alter’d Relics.

Her passion for all things vintage, comfortable yet fashion forward clothing and support for shopping local is evident. Everything sold in the boutique is chosen carefully by Pamela; encouraging local businesses and ensuring her clientele with the most beautiful selection imaginable.

Creative director & Stylist: Hannah Audrey Lowe

Photographer: Brody Calix

Makeup Artist: Chelsea Miles

Models: Caitlyn Smith, Grace Offerdahl, Destiny Callahan

Assistant to the Creative Director: Seraphina Lowe