Posts tagged with "clothing apparel"

PUMA x Black Fives Apparel

PUMA x BLACK FIVES FOUNDATION

PUMA ANNOUNCES MULTI-YEAR PARTNERSHIP WITH THE BLACK FIVES FOUNDATION IN SUPPORT OF BLACK HISTORY EDUCATION REFORM

Global sports company PUMA is celebrating Black History Month by highlighting the work of Black leaders, partners and community organizations that continue to inspire and shape the future for generations to come. 

Throughout the month, PUMA will stand alongside athletes, ambassadors and partners by amplifying their voices and actions across various platforms in support of universal equality, justice and acceptance for all.  

To kick off the month, PUMA announced a multi-year partnership with the Black Fives Foundation, a 501 (c)(3) nonprofit, whose mission since 2002 is to research, preserve, showcase, teach and honor the pre-NBA history of African Americans in basketball. The partnership will raise awareness about this vital history and its pioneering players, teams and contributors through initiatives that make a difference, as well as feature special apparel and footwear collections with popular PUMA styles including vintage graphics and logos maintained by the Foundation’s trademarked slogan, “Make History Now.”

“I’m proud and honored to partner with PUMA toward making a meaningful, long-lasting difference in expanding Black history education to include the pioneering African American teams, players, and contributors who helped pave the way for today’s game,” said  Founder and Executive Director of the Black Fives Foundation Claude Johnson. 

PUMA, together with the Black Fives Foundation, will help support the Foundation’s preservation and education efforts through creative activations that include an engaging, multi-use online museum to display its archive of historical artifacts and content from the Black Fives Era. The Black Fives Foundation’s Virtual Vault, presented by PUMA, will be an online portal for visitors to see, learn, and be inspired by the pre-NBA history of African Americans in basketball through nearly 1,000 artifacts in the Foundation’s historical archive. Items include vintage equipment, ticket stubs, game gear, images, scorecards and more. The Virtual Vault is set to launch later this year. 

Also this month, PUMA will be giving back to the Harlem community with partner AfroBrutality, hosting conversations with current and former athletes around activism in sport through their #REFORM platform and more.

The first PUMA x Black Fives collection will include popular PUMA styles including vintage graphics and logos maintained by the Foundation’s trademarked slogan “Make History Now.” Five unique silhouettes will be featured in the collection including a hoodie, short sleeve and long sleeve tee, pants and shorts all in a black and cream color palette.

Retailing for $45 – $90 the PUMA x Black Fives Foundation clothing collection will be available on PUMA.com and at the PUMA NYC Flagship Store on Friday, February 12th. PUMA and Black Fives will also be releasing a forthcoming footwear collection this spring.

The partnership, which supports Black History education reform and the Foundation’s preservation and education efforts through creative activations, including an engaging, multi-use online museum to display its archives of historical artifacts and content from the Black Fives Era, will also include the release of footwear later this year.

For more information, please visit PUMA’s website and the partner page

About PUMA

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. Formorethan70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employsmore than16,000people worldwide, and is headquartered in Herzogenaurach/Germany. To learn more visit their website.  

About The Black Fives Foundation 

The Greenwich, CT-based Black Fives Foundation is a 501(c)3 public charity whose mission is to research, preserve, showcase, teach, and honor the pre-NBA history of African Americans in basketball, a period known as the Black Fives Era that lasted from the early 1900s to 1950 when the NBA signed its first Black players. The organization advocates expanding Black history education to amplify and include this important history, utilizing nearly 1,000 related artifacts in its historical archive as well as a portfolio of related intellectual property and other difference-making initiatives. For more information, please visit their website

Football Image for 360 Magazine by Rita Azar

Russell Wilson’s Good Man Brand

A November 7 article on Sportscasting reports on NFL Seahawks quarterback Russell Wilson’s generosity in using his clothing brand to give to communities in need. The article notes that Wilson’s clothing company, Good Man Brand, donates 3% of all purchases to the Why Not You Foundation, another one of Wilson’s charitable endeavors, to provide food and career guidance for those in need.

Los Angeles-based manufacturer Hi-Tech Printing & Labeling Inc. says that brands big and small should be sure to take advantage of all marketing opportunities available to advertise their unique message and branding.

Hi-Tech Printing & Labeling Inc. says that while the most obvious locations to include a brand’s ethics are on the company’s website, online product descriptions, and in-store marketing, clothing tags, and labels are just as important and are often overlooked for their benefits.

The Los Angeles manufacturer adds that by including a brand’s message on fabric tags and labels, it reminds customers of the causes they’re supporting each time they wear a product, which helps to encourage future purchases as well.

Without a message’s integration on clothing tags, Hi-Tech Printing & Labeling Inc. says customers will only be reminded of the charitable connection if they actively visit a physical store or the company’s online shop. Even a big fan of a product is going to see clothing labels many more times than they are ever likely to see its website or advertising, says the manager.

For a brand’s message to remain visible over time, Hi-Tech Printing & Labeling Inc. says it’s important for clothing tags and labels to be made from high-quality materials that will not wear or fade for a long time. The Los Angeles manufacturer notes that product tags can only be effective if they can remain fully intact even after numerous wash cycles. Brands that invest in durable fabric labels demonstrate their attention to detail to customers.

Hi-Tech Printing & Labeling Inc. says that telling customers of a brand’s ethics is crucial for brand loyalty. Whether it’s sustainability or supporting a local community, customers are more likely to purchase products from a company whose mission they support. The Southern California company adds that oftentimes, individuals are more than happy to donate to a good cause; they just don’t know where to start.

By ensuring that a clothing brand’s message is clearly advertised across all marketing opportunities, including clothing tags and labels, customers will always remember the company and causes they’re supporting and where they can return to for more.

Readers interested in learning more about Hi-Tech Printing & Labeling Inc. and its offerings can call (213) 746-7772 or visit its website at https://www.fabriclabels.com.

ATL Street Sleigh Riders via Jorge Sigala for Reebok

REEBOK’S “I3 MOTORSPORTS” CAMPAIGN

Today, Reebok officially unveils its highly anticipated “Street Sleigh” footwear and apparel collection, championed by moto-inspired takes on the brand’s iconic retro footwear models: the Question Mid and new Classic Leather Legacy. Introducing the brand’s “I3 Motorsports” narrative, which highlights Reebok’s relationship to bike life through the lens of its original rough rider Allen Iverson, the “Street Sleigh” pack is available December 15, 2020 from Reebok.com, Foot Locker, Champs and Finish Line, among other local retailers.

With a history in motorsports sponsorship dating back to the mid-80s and the introduction of its racing-inspired Answer IV and I3 Apparel range in the early 00’s, Reebok – alongside cross-cultural icon Allen Iverson – helped introduce motorsports to the streets at the turn of the century. In fact, Reebok’s vibrant and overbranded I3 Apparel line is often recognized as one of the earliest and most important crossovers between streetwear and sportswear.​ Today, like most team sports, inner city motorsport or “bike life”  is an important subculture in many cities, affording freedom of expression and a sense of community.

​To celebrate this important subculture, Reebok released a photo series that documents riders from Atlanta, a prominent, thriving bike life city. The series [HERE] captures the pure freedom of expression, movement, style and prowess of these individuals and their wider community.

Tailored with a contemporary red and black holiday aesthetic nodding Iverson’s heart and style, the Question Mid “Street Sleigh” [imagery HERE] presents a material execution inspired by ATV’s and dirt bikes known for their high-contrast matte and gloss detailing. ​The Deep Black full-grain leather upper is accented with a patent synthetic toe and a Rich Red randing (mock welt) overlay that flows onto a glossed midsole for a truly eye-catching design. The silhouette effectively underlines the intersection of bike life and basketball in the inner city – two important and often overlapping subcultures in which Reebok remains rooted. Available in adult ($140, G57551), junior (GV7187), preschool (GV7184) and toddler (GV7182) sizing.

Riding alongside Question Mid is the new Classic Leather Legacy [imagery HERE] that puts its own twist on the “Street Sleigh” narrative. With a Rich Red leather upper seated atop a Deep Black rubber outsole and mixing glossy and matte overlays throughout, the Classic Leather Legacy “Street Sleigh” presents a clean and thoughtful symbol of bike life and Reebok heritage. Available in adult ($80, GZ2752) sizing. 

“Street Sleigh” will also usher in the introductory release of Reebok’s new “Iverson Apparel” range, showcasing historic images captured by longtime A.I. photographer Gary Land, among other graphic designs. Apparel imagery can be found HERE.

Imagery of the Atlanta photo series, Question Mid and Classic Leather Legacy “Street Sleigh” and new “Iverson Apparel” range can be found HERE.

Finally, to tie a bow around the holiday release, professional basketball player Montrezl Harrell delivers “Street Sleigh” gifts to kids in this animation-style short film, which can be viewed HERE.

Reebok’s “Street Sleigh” footwear and apparel pack is available December 15, 2020 from Reebok.com, Foot Locker, Champs and Finish Line, among other local retailers. Fans can stay tuned for more from “I3 Motorsports” in Spring 2021.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.

For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/. Discover Reebok at the following locations:https://www.instagram.com/reebok/;http://twitter.com/reebok; and http://youtube.com/reebok.

ATL Street Sleigh Riders via Jorge Sigala for Reebok
Classic Leather Legacy "Street Sleigh" for Reebok
Iverson Apparel Street Sleigh for Reebok
Iverson Apparel Street Sleigh for Reebok
Question Mid "Street Sleigh" for Reebok
Created by MDKGraphicsEngine – Licensed to Adidas Production
Question Mid "Street Sleigh" for Reebok

Dark_Tones: An Upcoming, Black-owned Luxury Fashion Brand

About the Brand: an androgynous, technical, luxury line centered around fabric juxtaposition & overt expression
Dark_Tones™ was founded in 2018 by Jonathan Vaughn in Los Angeles, CA. Our purpose is multi-faceted. The fashion industry has slowly drifted away from the roots in which it was created. Fast fashion, low-quality manufacturing, and fads have bombarded this space, watering down the true integrity of fashion. Our choice behind creating garments that are handcrafted and made to order is to reinstate that lost aspect of the industry.
The androgynous aspect is quite the opposite of the reinstatement of craftsmanship. While simultaneously going back to the roots of handmade textiles, we want to break into the future by eliminating gender barriers and preconceived roles. Clothing has been a large part of establishing these gender roles, and therefore needs to be a part of breaking them down. The ultimate journey of this purpose is where the name derives. This path of purpose, as with any path, has ups and downs and can be shrouded with darkness. Rather than avoiding the darkness, embrace it. It is the embracing of this darkness that results in the strength necessary to continue. The juxtaposition of these aspects – the conflicting journey of historical significance and future progression – defines Dark_Tones™.
Our mission is striving to deliver high quality, handcrafted garments for all genders. Our vision is to be a pioneer in the revival of true hand-craftsmanship while integrating the premise of fashion with no limits, no guidelines, and no separation.

About the Designer

Told in the words of the designer, Jonathan Vaughn:

“Originally the dream was to be an architect … then a lawyer … then in finance.

It wasn’t until reuniting with my grandfather after a 10-year spell did I fall in love with design. That’s when it started happening: an influx of creative expression. I started sketching suits, uniforms and outfits. I did all of my prom outfits and suits I wanted. I even helped with designing once he decided to create a brand.”

“This was throughout high school. Fast forward a few years to business school.”

“I felt a void. I loved business and figuring things out in a logical manner, but I felt as though my creativity was being suffocated. Business school, financially and creatively, was not working out. For a while I was distraught; the idea of being unsure of what the future held for me was crushing. Then, another push in the right direction from my grandfather. He asked, ‘What about RISD?’ I had never thought about going to an art school. But I went, and it was one of the most amazing experiences of my life.”

With a degree earned and graduation over, what was next?

“Half-way through July I became antsy. I didn’t want to be in Rhode Island anymore. After reading an article that mentioned how a lot of NY based designers are moving to California because production is cheaper, I ran the idea by grandpa. He’s all for it. So, I go. By mid-August I’m driving across the country, alone, to a place I’ve never been, not knowing what to expect. The first year involved a lot of self-searching, drugs, and alcohol. It wasn’t until halfway through the second year living in LA did I find what I initially came out here to do. I found a meaning behind my soon to be brand. Thus, Dark_Tones™ was born. A salute to surviving through everything life throws at you, not by burying it deep within yourself, but by embracing it in its fullest and embracing who it makes you become. The main thing I can wish for in the future is progression.”

Join Us.