Posts tagged with "motorsports"

RUF × MOTUL

Two icons of performance join forces to test and develop high tech lubricants on the latest RUF-built cars and engines, pushing the boundaries of performance for both brands.

RUF Automobile, manufacturer of bespoke supercars and restomod classics, has announced a strategic partnership with Motul, producer of market-leading superior quality engine oils.
 
RUF has been engineering, manufacturing, and modifying its own engines at its Pfaffenhausen, Germany headquarters for decades. The new partnership provides Motul’s engineers and RUF’s engineers with two-way access to critical engineering data that will be used to create performance engine oils and engines.
 
“Thousands of man-hours are poured into our engine development and manufacture, so it made sense to team up with Motul to get the most from them,” said Director of RUF Automobile Alois Ruf. “We can engineer more performance, more reliability, and ultimately more enjoyment into our engines with Motul on our team.”
 
Motul has previously partnered with motorsports teams and series for lubricant testing and development, including extensive testing work at the 24 Hours of Le Mans and with teams competing in the IMSA endurance racing series. Motul products are designed with performance engines in mind, making them a natural fit for RUF.
 
“Motul is excited to join forces with RUF in developing the next generation of performance engine oils and to maintain and protect their current generation of cars with our best product,” said Motul Chief Value Officer Nicolas Zaugg. “We like to push boundaries and work with the best in each field. When it comes to sports cars, RUF is one of the best.”
 
All current RUF models built and maintained at the company’s facilities will now use Motul engine oil. Next-generation RUF engines are being designed in conjunction with Motul for optimal performance and reliability.ABOUT RUF AUTOMOBILE GMBH
In 1939, Alois Ruf Sr. formed his company, AUTO RUF, as a general service garage. The company grew, and in 1949, he added a gas station to the company complex. By 1955, Ruf Sr. recognized a need in Germany for a full-size tourist bus and challenged himself to build his own as a separate business. In 1963, the company began specializing in Porsche vehicles, a direction that Alois Ruf Jr. vowed to continue when he assumed directorship of the company in 1974. In the following year, the first RUF-enhanced Porsche model made its debut. RUF remains a family business run by Alois and Estonia Ruf.

TAG Heuer Carrera Porsche Chronograph for 360 Magazine

TAG HEUER × PORSCHE × RED BULL RACING HONDA

Fueled by a common history with innovation and motor racing at its core, led by visionary families whose values of entrepreneurship, precision and performance propelled them to the forefront of their respective industries, TAG Heuer and Porsche join forces to unveil an extensive partnership that will set a new standard for brand integration.

The Swiss luxury watchmaker, TAG Heuer, and the German sportscar manufacturer, Porsche, have announced their new partnership: an authentic alliance between two brands whose common DNA in motorsports and racing forges a holistic and long-term collaboration–ranging from competition to product development. A new watch, the TAG Heuer Carrera Porsche Chronograph, is unveiled as first celebration of the iconic brands.

TAG Heuer CEO Frédéric Arnault says that now is the time is right for his brand’s partnership with Porsche“TAG Heuer and Porsche have common history and values, of course, but more importantly, we share an attitude. Like Porsche, we are disruptors at heart, always in pursuit of high performance. With this alliance, TAG Heuer and Porsche finally come together officially after decades of close encounters and will create unmatched experiences and products for customers and fans that are passionate about both our brands and what we stand for.”

“The strong friendship of our brand with TAG Heuer has existed for decades, and I am more than happy that we are now taking the next steps in the frame of a strategic partnership,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “We bring together what our customers love the most about both of us: authentic heritage, thrilling sports events, unique life experiences and the fulfilment of dreams. We both strive to create some unique, magic moments for our communities. We now look forward to doing it together.”

TAG Heuer and Porsche: Two histories–one passion

TAG Heuer and Porsche have a number of things in common, from their rich histories and reputations for innovation to cutting-edge technologies, powerful and independent mindsets, and a knack for excellence in design. And for over half a century, their stories have intersected in intricate, intriguing ways.

Of course, the argument can be made that certain similarities of heritage can be traced all the way back to when both companies were founded by self-taught entrepreneurs. Edouard Heuer and Ferdinand Porsche were visionaries and pioneers whose creations changed their chosen fields forever. Heuer was responsible for the first manufactured chronograph and Porsche invented an electric wheel hub motor. Both these accomplishments earned medals at World’s Fairs held in Paris 11 years apart. Heuer was honored in 1889 and Porsche presented the first Lohner-Porsche Electromobile with this innovation at the Expo in Paris in 1900.

A Beautiful Friendship Begins . . . and Flourishes

The true cornerstones of the new partnership, however, are descendants of the brands’ founding fathers. Ferdinand Porsche’s son, Ferdinand Anton Ernst, or “Ferry”, joined his father’s engineering office in 1931 at the age of 22. He later founded the car brand that bears the family name in 1948. Within a few years, the Porsche name would be associated with race track success all around the world–including a class win in the Carrera Panamericana race of 1954. In honor of its successful participation, Porsche calls its most powerful engine ‘Carrera’.

Edouard Heuer’s great-grandson Jack led his family’s company for decades. In 1963, he created the first Heuer Carrera chronograph, designed to let drivers tell the time at a glance in the heat of action.

This ground-breaking timepiece and Porsche’s most powerful Carrera engine united Porsche and Heuer – for the first time – in the spirit of the ‘Carrera’ (or ‘race’), which embodied ambition, speed and technical excellence.

Jack Heuer was also responsible for the Heuer Monaco, the first square-faced, water-resistant automatic chronograph watch. Its name evoked the Monaco Grand Prix as well as the Principality’s renowned Monte Carlo Rally, which Porsche won in three consecutive years, from 1968 to 1970, with its signature 911 model. Just as the Porsche 911 had done for automobiles, the Heuer Monaco–with its distinctive case, the blue metallic dial, the red seconds hand and the crown positioned on the left side of the case–broke with the familiar design codes of traditional watchmaking.

The Heuer Monaco’s innovations had come at a significant financial cost. As an alternative to an expensive advertising campaign, Jack Heuer further cemented his brand’s link to Porsche with a creative sponsorship arrangement with Fribourg, Switzerland-based racing driver and Porsche dealer Jo Siffert. In 2005, at the premiere of the film Jo Siffert: Live Fast – Die Young, Jack Heuer remembered the terms of their contract: “In exchange for CHF 25,000, he would put our logo on his car and suit. In addition, he could buy our watches at wholesale prices and resell them to his racing friends at a substantial profit. Which he did with great success because half of the F1 paddock was wearing Heuer watches by the end of the 1969 season!”

It was this connection that led Steve McQueen to wear the Heuer logo on his racing suit during the filming of Le Mans in 1970, in which he drove a Porsche 917. The enigmatic American actor said at the time, “I drive the same car as Jo Siffert, and I want to wear the same suit as him.”

There was another important, and more formal, link between Porsche and Heuer–or more precisely, TAG Heuer, the name assumed by the Swiss watch brand when it was sold to the TAG Group in the mid-1980s. Together, the brands developed and produced the TAG-Turbo engine that enabled the McLaren team to win three consecutive F1 world titles: with Niki Lauda in 1984, followed by Alain Prost in 1985 and 1986.

In 1999, the relationship grew even stronger–from the Porsche Carrera Cup and Supercup competitions, followed by the Endurance World Championship, and more was yet to come. TAG Heuer, as a founding partner of the Formula E championship, helped raise the profile of thrilling single seater races in electric cars. Porsche created its own Formula E team with TAG Heuer as title and timing partner in 2019, marking a starting point for an even more powerful and far-reaching collaboration. And in 2021, that “beautiful friendship” has become a holistic, official brand partnership, celebrated by a special-edition timepiece that proclaims proudly, “It was worth the wait!”.

New Sports Partnerships for 2021 and beyond

Along with the TAG Heuer Carrera Porsche Chronograph, which is introduced below in stunning  detail, 2021 will feature a rich portfolio of joint projects that reflect TAG Heuer’s and Porsche’s shared commitment to speed and precision sports.

Motorsports: continuing the legacy

The foundations of the long, strong link between TAG Heuer and Porsche are world-class motorsports, and it is fitting that in the years to come, these thrilling competitions will be at the very heart of the new partnership.

The TAG Heuer Porsche Formula E Team made history in its debut season. It set a milestone at the opener in Diriyah (SA) in November 2019, when André Lotterer crossed the finish line in second place: that was the first time a rookie team finished on a podium in its first race since the maiden season in 2014/2015. In its second year, the TAG Heuer Porsche Formula E Team will not only continue to attract new fans to a circuit that pits all-electric cars against each other, but also fight for the World Championship. Behind the wheel of Porsche’s latest all-electric racecar, the 99X Electric, will be drivers André Lotterer and his new teammate, Pascal Wehrlein.

Porsche has long distinguished itself in endurance events and together with TAG Heuer, its GT Team is well prepared for the coming FIA World Endurance Championship (WEC). The milestone year will also include series partnerships in ten editions of the worldwide one-make cup series, Porsche Carrera Cup.

In addition to physical competitions, TAG Heuer also engages in virtual racing by supporting the Porsche TAG Heuer Esports Supercup. With such a rich, common heritage on the track, TAG Heuer is naturally stepping in as global partner in Porsche’s ‘classic’ events and rallies as well.

One team, on the green and on the court

Beyond the broad-based partnership in motorsports and esports, TAG Heuer and Porsche also share a passion for two other popular activities, golf and tennis. Golf has been a focal point of the TAG Heuer Connected watch developments in recent years, with the TAG Heuer Golf app offering a best-in-class experience to hundreds of thousands of players. Porsche for its part is running its own golf activities like the Porsche Golf Cup, and is sponsor of the Porsche European Open golf tournament since 2015, both of which TAG Heuer will join.

Porsche’s support of tennis includes its own tournament, the Porsche Tennis Grand Prix in Stuttgart, of which TAG Heuer will be the Official Timing, Watch and Chronograph partner moving forward and which features some of the most talented women in the game. This comes of TAG Heuer’s already prominent on-court presence and via partnerships with world class tennis players. Joining forces in these sports as well was the obvious next step for both companies.

For the competitor in all of us

TAG Heuer and Porsche know that their clients and fans are not simply observers. They are everyday thrill seekers who are eager to take on new challenges and make their own marks. They believe that beautifully-designed objects should not be locked in a safe or stored in a garage but should be used, put to the test, and enjoyed. For precisely these enthusiasts, TAG Heuer and Porsche are creating unforgettable moments through the different Porsche experience formats.

Celebrating a partnership:

Carrera: an icon of a name that has been associated with TAG Heuer and Porsche for generations – so it was a natural choice for the first creative product collaboration. A tribute to the heritage of two legendary brands, both on and off the racetrack, the new chronograph offers a first glimpse at what they can achieve together.

The TAG Heuer Carrera Porsche Chronograph is an exquisite example of coordination, cooperation and collaboration. Based on TAG Heuer’s Carrera Sport Chronograph design, with its distinctive tachymeter scale engraved on the bezel, it introduces a number of features inspired by Porsche’s design essence. A compelling union of two icons of performance, quality, and innovation, this chronograph is a seamless blend of the Porsche and TAG Heuer universes, reflecting the excellence of both names without diluting the essence of either.

Porsche’s engraved inscription is visible on the bezel and the unmistakable font is also used for the indexes. The Porsche colors of red, black, and grey – which also recall historic Heuer models – are incorporated throughout the watch, and on clear display through the transparent crystal case back is the oscillating mass, which has been redesigned in affectionate tribute to Porsche’s celebrated steering wheel. It is printed with “Porsche” and “TAG Heuer”. The dial’s asphalt effect, created especially for this watch, perfectly expresses a passion for the road, while Arabic numerals suggest the numbers on the dashboard of fine Porsche sportscars.

This ground-breaking timepiece is presented either on a soft strap in luxurious calf leather and innovative stitching that echoes the Porsche interior, or on an interlocking bracelet reflecting streamlined racing design. At the heart of this stunning timepiece is the in-house Calibre Heuer 02 manufacture movement with an impressive 80-hour power reserve. The chronograph mechanism’s vertical clutch and column wheel demonstrate the brands’ unflinching demand for absolute precision.

Finally, the TAG Heuer Carrera Porsche Chronograph is a Special Edition watch and is delivered in bespoke packaging with colors and a style consistent with the remarkable watch inside. The black watch box features the logos of TAG Heuer and Porsche in white. Inside the box is a perfectly-sized black travel pouch with an unmistakably Porsche red interior.

The official partnership between TAG Heuer and Porsche may be on its starting line, but it has been built on a remarkable foundation: the shared heritage and the common interests of two of the world’s favorite and most dynamic luxury brands. It is a friendship reflecting the dreams and aspirations of visionary founding families. It is a true collaboration developed over decades on some of the world’s most challenging racetracks and on the wrists of drivers who were the very embodiment of Jack Heuer’s motto, “Time doesn’t stop. Why should we?”

Available from February 2021 HERE.

CASE

44 mm diameter

Steel polished, fine brushed case

Ceramic black tachymeter fixed bezel; Porsche inscription

Domed, beveled sapphire crystal with double anti-reflective treatment Steel crown at 3 o’clock with red

Steel screw-down sapphire case back with special engraving Water resistance: 100 meters

 DIAL

Grey asphalt dial 3 counters :

—           3 o’clock : black “azurage” minute chronograph counter ; rhodium plated polished hand red tip

—           6 o’clock : black “azurage” second chronograph counter ; rhodium plated polished hand

—           9 o’clock : black “azurage” hour chronograph counter ; rhodium plated polished hand red tip

Black gold plated applied indexes with white Super-LumiNova® Rhodium plated hour and minute hands with white Super-LumiNova® Rhodium plated central hand red tip

TAG Heuer applied logo 6 o’clock date

CARRERA HEUER 02 80 HOURS

 STRAP

Embossed black calf leather strap with hand stitching; calf skin black lining

Steel folding clasp with double safety push-buttons

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer  has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website for select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.

For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance. These include the Formula E World Championship, of which the brand is a founding partner, the TAG Heuer Porsche Formula E team, the Red Bull racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the Endurance World Championships, the Indianapolis 500, legends Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances Tiafoe, Denis Shapovalov and Felix Auger Aliassime, and surfer Kai Lenny, among others.

Red Bull Racing Honda × TAG Heuer

CHARGING ON TO 2024 WITH TAG HEUER 

After five successful seasons together, Red Bull Racing Honda and TAG Heuer are pleased to announce a partnership extension until 2024, with the legendary Swiss watch manufacturer continuing as the Team’s Official Timekeeper.

The conclusion of the new agreement comes on the eve of the 2021 FIA Formula One World Championship and sees TAG Heuer branding continue across the cars and suits of race-winning Red Bull Racing Honda drivers Max Verstappen and Sergio Perez. Both headliners as well as the Team will also be sporting TAG Heuer wristwatches as they prepare to mount a title charge.

The partnership extension means the Swiss luxury brand will continue adding to its prestigious Formula One heritage that stretches back more than 50 years. TAG Heuer’s passion for motorsport not only includes its long-standing partnership with Red Bull Racing but also its ties to iconic races such as the Monaco Grand Prix.

Red Bull Racing Honda Team Principal, Christian Horner, said: “We are enormously proud to continue our longstanding and successful partnership with TAG Heuer, one of the most iconic names in the history of Grand Prix racing. Over the decades TAG Heuer has been associated with some of the true legends of our sport and we are delighted that Red Bull Racing continues to be part of that important heritage. In motorsport, timing is everything, not just in terms of the fractions of a second that separate the great from the good, but also in terms of the split-second decisions that can spell the difference between victory and defeat. TAG Heuer’s “Don’t Crack Under Pressure” spirit embodies the resilience and commitment required to get that timing right and we look forward to creating more race-winning moments with them in the coming years.”

Frédéric Arnault, CEO of TAG Heuer added: “TAG Heuer has outstanding heritage in Formula One, stretching back to the golden age of Grand Prix racing, and we are proud to continue that story with today’s extension of our relationship with Red Bull Racing Honda until the end of the 2024 season. Together with the Team, our mission is to continue to strive for ultimate precision and performance through beautifully engineered concepts that contribute to the remarkable history and wonderful mystique of motorsport.”

TAG Heuer Carrera Porsche Chronograph for 360 Magazine

 TAG Heuer Carrera Porsche Chronograph for 360 Magazine

ATL Street Sleigh Riders via Jorge Sigala for Reebok

REEBOK’S “I3 MOTORSPORTS” CAMPAIGN

Today, Reebok officially unveils its highly anticipated “Street Sleigh” footwear and apparel collection, championed by moto-inspired takes on the brand’s iconic retro footwear models: the Question Mid and new Classic Leather Legacy. Introducing the brand’s “I3 Motorsports” narrative, which highlights Reebok’s relationship to bike life through the lens of its original rough rider Allen Iverson, the “Street Sleigh” pack is available December 15, 2020 from Reebok.com, Foot Locker, Champs and Finish Line, among other local retailers.

With a history in motorsports sponsorship dating back to the mid-80s and the introduction of its racing-inspired Answer IV and I3 Apparel range in the early 00’s, Reebok – alongside cross-cultural icon Allen Iverson – helped introduce motorsports to the streets at the turn of the century. In fact, Reebok’s vibrant and overbranded I3 Apparel line is often recognized as one of the earliest and most important crossovers between streetwear and sportswear.​ Today, like most team sports, inner city motorsport or “bike life”  is an important subculture in many cities, affording freedom of expression and a sense of community.

​To celebrate this important subculture, Reebok released a photo series that documents riders from Atlanta, a prominent, thriving bike life city. The series [HERE] captures the pure freedom of expression, movement, style and prowess of these individuals and their wider community.

Tailored with a contemporary red and black holiday aesthetic nodding Iverson’s heart and style, the Question Mid “Street Sleigh” [imagery HERE] presents a material execution inspired by ATV’s and dirt bikes known for their high-contrast matte and gloss detailing. ​The Deep Black full-grain leather upper is accented with a patent synthetic toe and a Rich Red randing (mock welt) overlay that flows onto a glossed midsole for a truly eye-catching design. The silhouette effectively underlines the intersection of bike life and basketball in the inner city – two important and often overlapping subcultures in which Reebok remains rooted. Available in adult ($140, G57551), junior (GV7187), preschool (GV7184) and toddler (GV7182) sizing.

Riding alongside Question Mid is the new Classic Leather Legacy [imagery HERE] that puts its own twist on the “Street Sleigh” narrative. With a Rich Red leather upper seated atop a Deep Black rubber outsole and mixing glossy and matte overlays throughout, the Classic Leather Legacy “Street Sleigh” presents a clean and thoughtful symbol of bike life and Reebok heritage. Available in adult ($80, GZ2752) sizing. 

“Street Sleigh” will also usher in the introductory release of Reebok’s new “Iverson Apparel” range, showcasing historic images captured by longtime A.I. photographer Gary Land, among other graphic designs. Apparel imagery can be found HERE.

Imagery of the Atlanta photo series, Question Mid and Classic Leather Legacy “Street Sleigh” and new “Iverson Apparel” range can be found HERE.

Finally, to tie a bow around the holiday release, professional basketball player Montrezl Harrell delivers “Street Sleigh” gifts to kids in this animation-style short film, which can be viewed HERE.

Reebok’s “Street Sleigh” footwear and apparel pack is available December 15, 2020 from Reebok.com, Foot Locker, Champs and Finish Line, among other local retailers. Fans can stay tuned for more from “I3 Motorsports” in Spring 2021.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.

For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/. Discover Reebok at the following locations:https://www.instagram.com/reebok/;http://twitter.com/reebok; and http://youtube.com/reebok.

ATL Street Sleigh Riders via Jorge Sigala for Reebok
Classic Leather Legacy "Street Sleigh" for Reebok
Iverson Apparel Street Sleigh for Reebok
Iverson Apparel Street Sleigh for Reebok
Question Mid "Street Sleigh" for Reebok
Created by MDKGraphicsEngine – Licensed to Adidas Production
Question Mid "Street Sleigh" for Reebok
Kaelen Felix illustrates motorcycle article for 360 magazine

Motorcycles, Mates × Memories

Author Bill Snelling is set to release a telling autobiography about his life in the world of motorcycle sports. Set to release on January 19, 2021, this is a book to add to your New Year’s reading list.

The book tells of motorcycling social history, as seen from the saddle. Snelling creates an entertaining autobiography, recounting a lifetime spent at the heart of British motorcycle sport, and living on the Isle of Man.

Throughout the book, Snelling reflects on his lifetime passion for two-wheeling in an entertaining, motorcycle-themed memoir. He recalls the decades of motorcycling mayhem, mud and madness that have characterized his 70-odd years living the dream. From his early days at Arthur Lavington’s Velo shop to pounding the long-distance trials and the many race circuits he has ridden, his new book covers it all. 

Bill admits he was better off-road than on tarmac, but he did win one race! He went on to work for Motorcycle Sport magazine, and as a dispatch rider, before moving permanently to the Isle of Man.

His book includes memories from a lifetime spent in the world of motorcycles and racing as well as a personal account of the golden years of the Tourist Trophy races. Also included are original photos from the TT archives that capture the thrill of the races. 

Author Bill Snelling is set to release a telling autobiography about his life in the world of motorcycle sports. Set to release on January 19, 2021, this is a book to add to your New Year’s reading list.

The book tells of motorcycling social history, as seen from the saddle. Snelling creates an entertaining autobiography, recounting a lifetime spent at the heart of British motorcycle sport, and living on the Isle of Man.

Throughout the book, Snelling reflects on his lifetime passion for two-wheeling in an entertaining, motorcycle-themed memoir. He recalls the decades of motorcycling mayhem, mud and madness that have characterized his 70-odd years living the dream. From his early days at Arthur Lavington’s Velo shop to pounding the long-distance trials and the many race circuits he has ridden, his new book covers it all. 

Bill admits he was better off-road than on tarmac, but he did win one race! He went on to work for Motorcycle Sport magazine, and as a dispatch rider, before moving permanently to the Isle of Man.

His book includes memories from a lifetime spent in the world of motorcycles and racing as well as a personal account of the golden years of the Tourist Trophy races. Also included are original photos from the TT archives that capture the thrill of the races. 

Read along as Snelling shares his passion and experiences as a rider and Manx Grand Prix competitor. This book is perfect for anyone interested in British motorcycle racing. 

Snelling’s book can be preordered here as well as on Amazon. The book runs for £16.99 UK, $29.95 USA and $32.95 CAN.

Casio Releases New EDIFICE × Honda Watch

Today, Casio America, Inc. is expanding its popular EDIFICE collection with the addition of a new Honda Racing Collaboration Model, the EFS560HR-1A. Inspired by the drive and momentum of the Honda Racing team, the new limited edition EFS560HR boasts key design elements that embody the velocity and energy of motorsports.

Embracing the speed and force of the Honda Racing team, the new EDIFICE EFS560HR sports a bold look. Its black Cordura band and red accents match the signature colors of the team. 

The carbon fiber dial resembles the look of an asphalt racetrack and features the Honda Racing logo; gold lettering marks the EDIFICE 20th anniversary and a sapphire crystal enhances the dial while protecting it from scratches. The metal strap keeper and back plate are engraved with the Honda logo, while the EDIFICE 20th anniversary logo is engraved on the case back.

Additional features include solar power, a 1/1 sec. stopwatch (30 minutes), and water resistance up to 100 meters. The EFS560HR will be available for a MSRP of $400 this October at select retailers nationwide, as well as at Casio.com.

Kaelen Felix illustrates Elkhart Lake for 360 magazine

Elkhart Lake WI

By Elle Grant x Vaughn Lowery

As summer winds down and fall arrives, many find themselves itching for one last summer getaway, or rather, that first autumn weekend away. 360 Magazine was able to take advantage of such a trip, visiting Wisconsin’s Elkhart Lake this past September. Located in the heart of Moraine State Forest, Elkhart Lake is the ideal natural getaway, being home to lake activities as well as canopied hiking and biking trails.

Elkhart Lake, located on the East side of Wisconsin, is both a stunning sojourn into nature and also a historical destination. With a population just under one thousand, the village maintains a cozy quality, with local shops, restaurants, and activities maintaining a small-town, yet polished feel. Yet during the summertime, the town swells and comes to life. First inhabited by the Potawatomi Indians, the name Elkhart stems from the description Native people had of the area, that the lake resembled the shape of an elk’s heart. Native American culture can easily be explored in the area through local tours and at the Henschel’s Indian Museum. Elkhart is also a significant historical definition in terms of its relationship to racing, reaching its peak in the mid 1950s.

Our stay at the Shore Club was nothing short of superb. The new owners, Tom and Kristin Pagel, have done an incredible job renovating the hotel. Renovations including adding updated technology to enhance guest stays: Netflix, Alexa, a digital concierge through the Whisper app, Peloton bikes will soon be available, and luxury motor sports for those interested. Furthermore, the site also boasts an indoor pool, a game room with ping pong tables and vintage arcade games, and a gym. For those interested in seeing Elkhart on two wheels, free bikes are available for guest use at the front desk. The restaurant on site, the Cottonwood Social, offered consistently well-done meals, including the perfect weekend brunch.

We began our lake escape with a pontoon cruise on the namesake of the area, Elkhart Lake. Before departing, we sipped and snacked on the Osthoff’s signature cocktails and hors oeuvres. On the pontoon boat, we were able to view the lake’s crystal-clear lake waters and receive a tour that included information of the area’s history, legends, and folklore. The evening air aboard the boat made this the perfect way to begin a stay. Following the pontoon ride, dinner at the Osthoff Resort’s newest restaurant, Concourse Restaurant and Lounge, proved to be a unique culinary experience. With specialties such as the honey balsamic trout, seared scallops with sweet pea risotto, and the veal schnitzel with pickled cucumber relish, there was a delicious and refined option forevery set of tastebuds. The restaurant’s décor, a tribute the area and Osthoff’s vintage racing roots, also deserves special note.

Elkhart lake is famed for its historic roots as a racing circuit in the 1950s. During this decade, the village of Elkhart Lake transformed into an open-road race circuit where top sports car drivers traveled from all around the world to take on the unique terrain. Likewise, thousands of fans were drawn to the area, eager to see the athletes and vehicles alike. The racing today is focused at Road America,but the historic circuit is marked with signs denoting Wacker’s Wend, Kimberly’s Korner, and Dicken’s Ditch. This auto focused tour of the area isn’t to be missed. Road America also offers an opportunity to join in on the fun with options such as go-karting and ATVs at this world-acclaimed facility.

Road America and Elkhart Lake are famous as one of the oldest, largest, and most iconic tracks in the world. Currently, its original course is registered on the National Register of Historical Places, emphasizing its significance. Gaining popularity in the 1940s and 1950s, the post-World War II economy spurred on the influx of sporting luxury automobiles. For Elkhart specifically, the notable Sports Car Club of America were the main organizer of their races. Incredibly popular races such as the RoadAmerica 500, SCCA National Sports Car Championship, the United States Road Racing Championship and the IMSAGT Championship. Today, it continues to host luxury races and draw motorsports fans and can even be found in numerous racing video games!

Following a wild time racing, time winding down at the Aspira Spa was well-needed. Inspired by local Native American practices and traditions, but fused with modern technology and science, the spa offers the ideal treatment for any interest party. The inside space of the Aspira is thoughtfully designed and embraces the concept of Feng Shui as well as the natural elements. Personally, we enjoyed the Element Facial; this facial is a mask focused in traditional Chinese medicine representing the five elements. These five elements are wood, fire, earth, metal, and water. Harmony can be restored through the combination of colored light and essential oils inspired by these elements. By exalting the healing practices of indigenous cultures around the world, Aspira is able to provide a holistic, organic, and thorough approach to healing and relaxation.

Traveling back in time once again, visiting the Carriage Museum at Wade House transported us even further back – back to the 1860s stagecoach era located within this Wisconsin Historical Site. To get a full experience of the period, we were able to travel in that manner: horse-drawn carriage! The museum also features Wisconsin’s most diverse collection of transportation of this manner with over 100 horse-and-hand drawn vehicles. For the transportation enthusiasts, this isn’t to be missed.

When one thinks of wine country, Wisconsin might not exactly spring to mine. Yet award-winning sommelier Jaclyn Stuart operates Vintage Elkhart Lake, a charming shop where she hand-selects all wines available. The tasting at her bar came paired with cheese plates, potato chip flights, and other delectable pairing bites. The shop, beyond wine unique to the area, also sells other local delicacies for those interested in bringing home a taste of Wisconsin.

It would hardly be a trip to the lake without time spent on the lake fishing. Elkhart Lake is 119 feet deep and 292 acres wide, providing the perfect home to a variety of fish species: musky, walleye, northern pike, largemouth and smallmouth bass, yellow perch, bluegill and crappie all inhabit the lake. Going with a licensed guide like Jay Brickner will aide in explaining all those numerous species. Below the surface isn’t the only place to find remarkable species – a variety of endangered bird call this estuary home including bald eagles. Whether or not fishing is an interest, time spent on this beautiful, blue lake is worth taking a boat out for. A little closer to shore also boasts the best of the lake’s charms. From the time when Native Americans lived along its banks, Elkhart’s pristine quality has been appreciated. Taking advantage of more advanced activities like a hydrobike or other watersports can be a more adventurous way to embrace lake life. Other options including standup paddleboard, jet skis, and speedboats. Even taking a walk in the sand along the shoreline is another greatway to take advantage of all the lake has to offer.

The natural beauty of Elkhart Lake region is its most obvious draw, but the culinary seen isn’t to be underestimated. Lake Street Café, serving California Bistro style fare, also offers Wisconsin’s third largest wine list ensuring the perfect pairing for any dish. Quit Qui Clubhouse features classic pub and grill fair with a Wisconsin twist, including homemade soups, chili, sandwiches, burgers, and more. Siebkens Resort and 67 Saloon are also phenomenal dinner options reflecting inspiration from the area.

Elkhart Lake proved to be a much-needed September getaway. The natural beauty paired with the historical aspects of the Native American culture in the area as well as the history of luxury racing makes this an incredibly well-rounded destination.

Turkey Hosts World’s Biggest Motorsports Events

Turkey will host two of the world’s biggest motorsports events in the upcoming two months. The 5th leg of world’s biggest rally competition, FIA World Rally Championship (WRC), will be held on September 18-20 in Marmaris and Formula 1, world’s biggest motorsports event will be held on November 13-15 in Istanbul, marking the end of a 9 year break.

The 5th race of the WRC calendar, Rally Turkey, will be organized under the auspices of the Presidency of the Republic of Turkey, with the participation of 130 pilots and 65 automobiles from 19 countries. The event will host world-renowned pilots in Marmaris’ amazing terrain and seascape and will be aired on 155 TV channels worldwide.

Closely followed by motorsports enthusiasts, Formula 1 is considered to be the biggest event of the world in its field and returns to Istanbul after a 9-year break. Turkey Grand Prix is planned to be the first event with spectators in the 2020 calendar and it will be run in 58 laps at the 5.3km-long Intercity Istanbul Park circuit as the 14th leg of the competition.

First introduced to the world in 2005 with its famous 8th turn, during which the pilots reach the side of the track 4 times (apex) within the same turn, Istanbul’s racing circuit will once again host 3 of the pilots who previously won victory here. British Lewis Hamilton, who is after his 7th world title, German Sebastian Vettel, who has 4 titles, and Finnish “Ice Man” Kimi Räikkönen will return to Intercity Istanbul Park after a 9-year break.

Turkey, one of the most popular countries in the world in terms of the number of visitors, promises a safe as well as an enjoyable journey for motorsports enthusiasts who wish to experience the motorsports events live on-site, thanks to the Safe Tourism Certification Program launched during the pandemic period.

About Turkey

Situated in the Mediterranean and connecting two continents, Asia and Europe which are separated by the famous Bosphorus, Turkey is a unique destination that welcomed approximately 51.7 million tourists, last year. The country that has always been a hub for cultural interaction and home to varying climates inspires the visitors today with its history, nature and gastronomy that reflect the diversity of civilizations for centuries. Located at the crossroads of cultures, Turkey has a distinctive understanding of art & fashion which is the synthesis of tradition and modernity and its extremely dynamic shopping & entertainment life also attracts the visitors from all over the world.

Papadakis Racing Returns with Formula Drift

Papadakis Racing returns to competition this weekend as Formula Drift opens its adjusted season at World Wide Technology Raceway near St. Louis, Missouri.

“It’s almost like I can’t believe we’re back at the track,” said driver Fredric Aasbo, who debuts the all new Rockstar Energy Drink Toyota GR Supra in Formula Drift this weekend. “The series is going to look a little different in 2020 and I’m excited to be back and facing the challenge of figuring it all out and putting in the best performance we can as a team.”

Watch video: HERE

The 2015 series champion, Aasbo has been a member of the Papadakis Racing squad since 2011. This season Ryan Tuerck joins Aasbo, who takes the helm of the Gumout / Nitto Tire / Mobile1 Toyota Corolla Hatchback.

Fans got their first look at the powerhouse duo in April as the covers came off the team cars for the first time. But a delayed start to the season due to the global pandemic means this weekend marks the first time teammates Aasbo and Tuerck will compete together under the same tent.

“I’m feeling really good about the upcoming season,” said Tuerck. “We’ve had a chance to get out and run a couple of test sessions as a team and I’m feeling like the cars will be at 100 percent when we hit the track here in St. Louis.”

The adjusted schedule will see the Formula Drift series run a full calendar of eight points-scoring rounds over four doubleheader weekends this fall. A condensed weekend schedule will keep the pressure on drivers and teams.

Practice opportunities are limited, and the single-car qualification runs that typically take place the day before the main competition will be replaced with a draw. With less seat time for drivers, there is the potential for shakeups as drivers meet door-to-door for the first time on Saturday during the Round of 32.

Even so, Aasbo said the strategy doesn’t change. “The plan is still essentially what it always has been,” said Aasbo. “We’re going to keep focused on having a cool head going into every turn, every battle, every day, and every weekend.”

This weekend’s doubleheader competition will be streamed on Formula Drift channels, with the Round 1 Pro competition live broadcast starting at 11:45 a.m. (local time) on Saturday before the Round of 32. Opening ceremonies are scheduled for 4 p.m. It starts all over again for Round 2 on Sunday at 11:45 a.m.

Taking a lead from other racing series including NASCAR and IndyCar, Formula Drift has implemented a host of safety precautions for the weekend, including a requirement for face coverings and social distancing measures.

Although the competition arena might look a little different in 2020, Tuerck said he’s happy to be back. “I’m such a huge fan of motorsports that when racing first came back on TV this year, I was really happy and I realized it’s a huge stress reliever to be able to watch competition,” he said. “I’m stoked we’re getting back out there and bringing the show to the fans.”

FORMULA DRIFT 2020 COMPETITION SCHEDULE

Round 1 & 2: September 4-6 // World Wide Technology Raceway (St. Louis, MO)

Round 3 & 4: September 25-26 // Evergreen Speedway (Seattle, WA)

Round 5 & 6: October 16-18 // Texas Motor Speedway (Dallas-Ft. Worth, TX)

Round 7 & 8: November 20-22 // Irwindale Speedway (Los Angeles, CA)

Each round will be streamed live. Formula Drift is a partner of CBS Sports.

Aasbo is the most winning driver in Formula Drift history, with 13 career victories. He joined Papadakis Racing in 2011 and earned the series crown in 2015. He started his Formula Drift career in 2010 as a privateer in a Mark IV Supra and comes full circle this season as he takes the helm of his all new Toyota GR Supra.

Tuerck is a leading social influencer and top-tier driver with a career 14 podiums. His down-home charm, commitment to the sport’s grassroots, and talent in front of the camera have brought him a social fanbase of over a million followers. Earlier this year, he retired his previous chassis, a powerful Toyota 86.

The Papadakis Racing team began drifting in 2004 and is the most winning team in Formula Drift history, earning the 2015 title with driver Aasbo, as well as back-­to-­back championship titles with driver Tanner Foust in 2007 and 2008.

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FIM Gold Medals

The Principality of Monaco, steeped in motorsports history, once again proved the perfect location for the FIM Awards, with tonight’s glittering ceremony declared a huge success for the almost six hundred guests who packed into the beautiful Sporting Monte-Carlo venue. In front of an audience, including representatives from the one hundred and eleven national federations, motorcycling legends, various members of the FIM, championship promoters, manufacturer and team representatives, sponsors and other invited international guests, the 2019 FIM World Champions were duly rewarded for their respective sporting achievements.

During the glamorous ceremony riders from all disciplines were invited to the stage to collect their FIM gold medals, with many having their own individual stories of a season-long battle that required both dedication and determination to eventually reach their ultimate goal. With his brother Marc absent due to recent surgery, Alex Marquez was on hand to collect his FIM Moto2 Grand Prix prize, as was five-time FIM Superbike World Champion Jonathan Rea.

Illustrating the diversity amongst the 2019 FIM World Champions the aforementioned two Circuit Racing heroes tonight stood shoulder to shoulder with two motorcycling heroines in the form of six-time FIM Women’s TrialGP World Champion Emma Bristow and newly crowned FIM Women’s Motocross World Champion Courtney Duncan from New Zealand.

Fifteen-year-old Jesper Knudsen from Denmark claiming the FIM Speedway Youth World Championship and Italy’s fourteen-year-old Valerio Lata who secured the FIM 85cc Junior Motocross World Championship were the youngest two riders in attendance this evening. Whilst Bradley Freeman – FIM EnduroGP and E1 World Champion – and Toni Bou – FIM TrialGP and FIM X-Trial World Champion – both collected two gold medals each tonight.

In addition to celebrating the bravery and exploits of the many FIM World Champions, it was also a moment to recognise the work done by others – individuals and organisations – who continue to work tirelessly for the benefit of motorcycling overall, with the presentation of the following four very important FIM Awards.

The FIM Environmental Award was won by Circuit de Barcelona-Catalunya, whilst it was Motorcycle Clothing Assessment Program – Australasia who collected the FIM Road Safety Award on this occasion. The highly competitive FIM Women in Motorcycling Award, which received eight nominations this year, eventually went to MissBiker – Italy after much deliberation. Finally, the FIM Award for the Future was won by Hobby Sport – Primi Passi FMI – Italy.

Throughout the ceremony, the long list of prizes and awards were presented by a highly decorated group of true motorcycling legends. These included Max Biaggi – FIM Circuit Tacing Legend; Joël Robert – FIM Motocross Legend; Juha Salminen – FIM Enduro Legend; Carmelo Ezpeleta – FIM Promoter Legend; Rob Rasor – FIM Family Legend; and Guy Maitre – FIM Family Legend, who were all recognised for their own contributions.

Both proud and delighted to have hosted this memorable evening, FIM President Jorge Viegas remarked: “ It has been a wonderful night. Having the chance to have all the World Champions together with Promoters and the FIM Family is very special. The riders made huge efforts during the whole season; they are here tonight and we are very happy.

Petersen Automotive Museum Opens New “Legends of Los Angeles” Exhibit

On November 10, 2018, the Petersen Automotive Museum opened its latest exhibit, “Legends of Los Angeles: Southern California Race Cars and Their Builders,” in the Charles Nearburg Family Gallery presented by Lucas Oil. The display features 12 Los Angeles-built race cars powered by engineering masterminds such as Ed “The Old Master” Pink and Fred Offenhauser and piloted by legends such as Don “The Snake” Prudhomme, Parnelli Jones, Bill Stroppe and Dan Gurney.

“Legends of LA” is highlighted by a stunning180-degree panoramic video, which surrounds the collection of race cars and provides an immersive way to experience the fastest race cars ever built in Los Angeles as they are raced on the region’s famed tracks. Featuring vehicles from every major racing type including midgets, sprint cars, dragsters, off-road cars, IndyCars, land-speed cars and road-racing cars, the panoramic video works alongside the display to take viewers on a visual journey down historic tracks such as El Mirage, Willow Springs International Raceway and Perris Auto Speedway.

Key vehicles on display include a 1963 Ol’Yaller Mark IX, which was one of the last race cars designed and built by Southern California hot rod legend Max Balchowsky; a 1964 Shelby Cobra 289 FIA, one of five FIA-spec factory team cars that competed in the 1964 World Championship and was raced by Dan Gurney in the Targa Florio; a 1967 Long 
“Shelby Super Snake” with an Ed Pink racing engine, which made history when driver Done Prudhomme accomplished four quarter-mile runs in the six-second range at the 1967 NHRA Spring Nationals; and Big Oly, a 1970 Ford Bronco which was raced to a back-to-back victories at the Baja 1000 in 1971 and 1972 by the legendary off-roading team of Parnelli Jones and Bill Stroppe.

“From the early years of auto racing to today, Los Angeles has played a key role in the development and growth of motorsports in North America,” said Executive Director Terry L. Karges. “Our new exhibit honors the region’s rich history through some of the finest examples of race car engineering and design, telling a comprehensive story about the legends that helped establish Los Angeles as the diverse racing destination that is today.”

Preceding the public opening, the Petersen hosted a formal cocktail reception and media preview on Thursday, November 8, 2018. The evening paid homage to LA-based racing icon and race car constructor Parnelli Jones, a motorsports legend known for his victories in nearly every major auto racing event in the United States. Jones, whose voice is featured in the gallery video was praised on stage while guests bid on his signed racing memorabilia during a silent auction.

“Legends of Los Angeles” will run through December 1, 2019. To learn more about the new exhibit or the Peterson Automotive Museum, please click here!

The Petersen Automotive Museum Foundation is a non-profit 501(c)(3) charity. The Museum is located at 6060 Wilshire Boulevard (at Fairfax) in Los Angeles, California, 90036. Admission prices are $16 for general admission adults, $13 for seniors and students with ID, $8 for children ages 3 to 12. Active military with ID, personal care attendants and children under three are admitted free. Museum hours are 10 a.m. to 6 p.m. For general information, call 323-930-CARS or visit here!