Posts tagged with "motorsports"

2022 Hot Wheel Legends Tour Winner - Craig Meaux via 360 MAGAZINE.

2022 Hot Wheel Legends Tour Winner – Craig Meaux

Global 2022 Hot Wheels™ Legends Tour Winner Crowned at Jay Leno’s Garage

  • Announced on November 12, the 1992 Autozam Scrum from Beaumont, Texas, will be inducted into the Hot Wheels Garage of Legends™
  • The first truck in Hot Wheels Legends Tour history will be immortalized as a 1:64 Hot Wheels die-cast car sold around the world
  • Hot Wheels debuted “Where Legends Are Made” adult-focused campaign during Global Grand Finale, showcasing activities the brand will launch in the future
  • Hot Wheels Legends Tour demonstrates the brand’s legendary status in the automotive world as part of the adult-facing campaign

The winner of the 2022 Hot Wheels™ Legends Tour was crowned during the virtual Global Grand Finale event held at Jay Leno’s Garage on November 12. Nicknamed “Texas Toot,” the ultra-custom 1992 Autozam Scrum mini truck, built by Craig Meaux of Beaumont, Texas, will be immortalized as a 1:64 Hot Wheels die-cast vehicle and inducted into the Hot Wheels Garage of Legends™.

Customized in Meaux’s garage and built entirely for fun, “Texas Toot” started life as a stock Japanese import in 2020, before becoming this year’s Hot Wheels Legends Tour champion. This custom Kei truck features a fabricated five-foot hydraulic lift, Chevrolet 454 big-block, TH400 transmission, 12-inch drop reverse rotation FTI transfer case, 250 shot nitrous kit, train horns and massive custom welded 30″x15″ wheels. Following this bucket list win, and in true challenger spirit, Meaux intends to use his passion project in burnout competitions, which he is sure to dominate in what Jay Leno calls his “superhero” truck. 

“The competition was strong in 2022, but turning a Japanese mini truck into a monster truck was hard to beat,” said Ted Wu, Vice President, Global Head of Design for Vehicles, Mattel. “As the first truck to be crowned since the inception of the Hot Wheels Legends Tour, we hope Craig’s passion project inspires builders and fans from around the world to set big goals and follow their dreams. I cannot wait to see what this super-sized mini truck looks like in 1:64-scale.”

“I wasn’t expecting to win, so this is a dream come true,” said Meaux. “I wanted to create something that no one else had. I didn’t have previous experience with this sort of fabrication, so it’s awesome that it came out the way it did and to have everybody enjoy the truck.” 

Co-hosted by celebrity car enthusiast Jay Leno and motorsports ambassador Jarod DeAnda, the fifth annual Hot Wheels Legends Tour Global Grand Finale featured 10 incredible builds around the world and an array of judges who were tasked with choosing the entry that best represents authenticity, creativity and garage spirit. Joining Jay and Jarod on stage were Ted Wu, Global Head of Design for Vehicles, Mattel; Bryan Benedict, Design Director of Hot Wheels and Matchbox Die-Cast Vehicles, Mattel; Brendon Vetuskey, Lead Designer for Monster Trucks Die-Cast and Redline Club Vehicles, Mattel; Dalal Elsheikh, Advance Autonomous Design Director at Ford and Hot Wheels Brand Ambassador; Magnus Walker, television presenter, fashion designer and prolific car collector; Misha Mansoor, founding member of progressive metal band Periphery and Hot Wheels Brand Ambassador; and Jon Chase, former Art Director at Hoonigan and Founder of the DSTROYR lifestyle brand.

As part of this exciting finale event, Hot Wheels announced the brand’s first-ever adult-facing campaign, “Where Legends are Made.” Designed to further engage the global car enthusiast community, this campaign serves as an umbrella for the adult-facing activities Hot Wheels will launch in the future, expanding beyond traditional automotive into pop culture. This includes segments such as fashion, film, gaming, NFTs and luxury, while remaining true to the brand’s car culture heritage with builder activities such as the Hot Wheels Legends Tour – the world’s largest traveling custom car show.

To kick off this adult campaign, Hot Wheels shared a video featuring culturally relevant influencers from around the world who champion different categories of car fandom – exotics, muscle/hot rods, modified/drift, EV/future, motorsports, trucks/off-road and retro/classic.

“’Where Legends are Made’ was created to expand our reach to more adult auto enthusiasts with an affinity for Hot Wheels and encourage them to celebrate their passion and become collectors,” said Wu. “Membership in our exclusive Red Line Club tripled in 2021, which proves that there is a strong demand for premium limited-edition die-cast cars and a desire for an adult members-only collector community for Hot Wheels die-cast vehicles.”

For more information about the “Where Legends are Made” campaign, visit:

https://creations.mattel.com/pages/hot-wheels-where-legends-are-made

Dickies, the global leader in workwear, is once again proud to join the Hot Wheels Legends Tour and celebrate the brand’s do-it-yourself personality. The Legends tour exemplifies “Built not Bought” and this falls right in line with Dickies, which is proud to be present at each of the tour stops providing Dickies wear for judges and staff. In addition, select commemorative Dickies apparel will be available to consumers at each Walmart stop with proof of Dickies purchase from inside the store. Visit the Dickies booth at the event for more details. 

To learn more about the Hot Wheels Legends Tour, visit www.HotWheels.com/Legends.

About Hot Wheels

As a 54-year-old brand more relevant today than ever before, Hot Wheels is the world’s leading vehicle franchise which represents and unites all segments of car culture. For decades Hot Wheels has proven its influence in automotive and pop culture with legendary design and epic performance. Through unparalleled collaborations with global leaders in streetwear, fashion, luxury, entertainment, action sports and motorsports, Hot Wheels is the #1 selling toy in the world with over 8 billion vehicles sold. The brand engages fans of every generation through immersive live events, global competitions, theme park attractions, world-class digital gaming, consumer products and film and television content.

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & FriendsTM, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

About Mobil 1

Mobil 1 motor oil is the world’s leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 motor oils to meet or exceed some of the industry’s toughest standards and to provide exceptional protection under even extreme driving conditions. Mobil 1 motor oil is designed to help protect critical engine parts, maximize engine performance, and extend engine life. For more information, visit us online at www.mobil1.us or and follow @Mobil1 on FacebookInstagram and Twitter.

Hot Wheels Legends Tour LA VIA 360 MAGAZINE

Hot Wheels Legends Tour × LA

Hot Wheels Legends Tour Returns to Los Angeles on October 8 in Search of the Next Hot Wheels Die-cast

  • Presented by Mobil 1 and in partnership with Walmart and Dickies, the world’s largest traveling car show is coming to Los Angeles on Saturday, October 8
  • This free, family-friendly event will take place at Walmart Baldwin Park from 8 a.m. to 12 p.m. PT
  • The Los Angeles stop is the final in-person event of tour, ahead of the virtual Global Semi Final and Grand Finale
  • One of Los Angeles’ hottest custom builds could be the next Hot Wheels die-cast sold around the world – submit your entry now! TM

The Hot Wheels Legends Tour is returning to the car capital of the world in search of a custom build to immortalize as the next Hot Wheels die-cast on Saturday, October 8. This free, family-friendly event is open to cars of every make, model, and style from the San Fernando Valley to the Venice Boardwalk and beyond. Attendees can expect to see classic muscle cars, JDM imports, lowriders, and modified exotics, among other one-of-a-kind custom builds. Hot Wheels Garage of Legends life-size vehicles will also be on display, and limited-edition collectables, exclusive to the Hot Wheels Legends Tour, will be available for purchase.

The Los Angeles Hot Wheels Legends Tour stop will be held at 3250 Big Dalton Ave., Baldwin Park, CA 91706 from 8 a.m. to 12 p.m. PT. Local builders can register their custom car here: https://hotwheelslegends.com/event/2022/los-angeles

“Los Angeles is one of the most diverse cities in the world and its car culture is no different,” said Ted Wu, Vice President, Global Head of Design for Vehicles, Mattel. “Choosing just one car to move on to the finals will be extremely difficult with all of the eclectic styles that will be represented. This is our final in-person Hot Wheels Legends Tour event for 2022 and we can’t wait to see the amazing Southern California cars that will be on display.”

The judges will be on the lookout for the custom build that best showcases creativity, authenticity, and garage spirit. Each of the judges comes from a unique automotive background and their personal styles will play a major role in placing their votes. Judges for this stop include: renowned automotive artist Harold Cleworth; founder of the popular Vehicle Virgins YouTube channel Parker Nirenstein; radio DJ and podcaster Christian James Hand; The Car Girl influencer Kayla Delehant; founder of GI Automotive Amber Blonigan, along with members of the Hot Wheels design team.

Now in its fifth year, the Hot Wheels Legends Tour spans five continents and 16 countries, making it the largest traveling car show in the world. Each stop is a platform for custom car builders to showcase their passion projects with other automotive enthusiasts. The winner of the October 8 stop in Los Angeles will move on in the competition for a chance at the Global Grand Finale later this year, where the champion will have their car inducted into the Hot Wheels Garage of Legends and immortalized as an official Hot Wheels 1:64 die-cast.

Additional upcoming Hot Wheels Legends tour events include:

  • October 20: Virtual Event
  • November 10: Global Semi Final (Virtual Event only)
  • November 12: Global Grand Finale (Virtual Event only)

Dickies, the global leader in workwear, is once again proud to join the Hot Wheels Legends Tour and celebrate the brand’s do-it-yourself personality. The Legends tour exemplifies “Built not Bought” and this falls right in line with Dickies, which is proud to be present at each of the tour stops providing Dickies wear for judges and staff. In addition, select commemorative Dickies apparel will be available to consumers at each Walmart stop with proof of Dickies purchase from inside the store. Visit the Dickies booth at the event for more details. To learn more about the Hot Wheels Legends Tour, visit www.HotWheels.com/Legends.

The winner of today’s Hot Wheels Legends Tour Los Angeles stop was just announced!

About the 1956 “Berlin Buick” VW Beetle:

Rob Freeman and his 1956 Volkswagen Beetle, known as the “Berlin Buick,” took home the win at the Los Angeles Hot Wheels Legends Tour stop after driving all the way from Syracuse, NY to compete. As a child, Freeman developed the idea for a mid-engine VW Beetle. Years later, he purchased a 1956 oval-window VW body for $1,000 and began to bring his childhood dream to life. The Beetle received the “Berlin Buick” moniker thanks to the 215ci Buick V8, producing 300hp, installed just behind the rear seats. The engine was selected due to its compact and lightweight design which allowed Freeman to keep the VW’s original proportions intact. To put the power to the ground, the Beetle was fitted with 15×12 inch rear wheels and massive drag slicks. The custom-built independent rear suspension even allows the wheels to fit under the original fenders. In keeping with the Buick theme, side trim from a 1957 Buick was applied to the body and classic 1953 Buick style portholes became strategically placed exhaust outlets. Additionally, the roof of the rag-top Bug was chopped four and a half inches for a sleek appearance and the custom interior features an adapted 1949 Buick dashboard and steering wheel.  

Judges included:

  • Charlie Angulo, Hot Wheels Designer
  • Andres Andrieu, Hot Wheels Designer
  • Harold Cleworth, Renowned Automotive Artist  
  • Parker Nirenstein, Founder of the Vehicle Virgins YouTube Channel
  • Christian James Hand, Radio DJ and Podcast Host
  • Kayla Delehant, The Car Girl
  • Amber Blonigan, Founder of GI Automotive

About Hot Wheels

As a 54-year-old brand more relevant today than ever before, Hot Wheels is the world’s leading vehicle franchise which represents and unites all segments of car culture. For decades Hot Wheels has proven its influence in automotive and pop culture with legendary design and epic performance. Through unparalleled collaborations with global leaders in streetwear, fashion, luxury, entertainment, action sports and motorsports, Hot Wheels is the #1 selling toy in the world with over 8 billion vehicles sold. The brand engages fans of every generation through immersive live events, global competitions, theme park attractions, world-class digital gaming, consumer products and film and television content.

About Mattel

Mattel is a leading global toy company and owner of one of the strongest catalogs of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & FriendsTM, UNO® and MEGA®, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and e-commerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

About Mobil 1

Mobil 1TM motor oil is the world’s leading brand of synthetic motor oil. Our advanced technology allows Mobil 1 motor oils to meet or exceed some of the industry’s toughest standards and to provide exceptional protection under even extreme driving conditions. Mobil 1 motor oil is designed to help protect critical engine parts, maximize engine performance, and extend engine life. For more information, visit us online at www.mobil1.us or and follow @Mobil1 on Facebook, Instagram and Twitter.

2022 FIM Enduro Vintage Trophy in Portugal VIA 360 MAGAZINE

FIM Enduro x Portugal

2022 FIM Enduro Vintage Trophy set for Santiago Do Cacem, Portugal  

The 2022 edition of the FIM Enduro Vintage Trophy (EVT) is set to fire into life later this week when more than two hundred riders descend on Santiago Do Cacem in southern Portugal for the four-day festival of classic enduro racing. With competitors coming from across Europe as well as the USA and Canada, fifteen nations will be represented as the event reunites old friends and celebrates the very best enduro motorcycles from the early 1970s through to the early 1990s.

•    Santiago Do Cacem, Portugal hosts 2022 FIM Enduro Vintage Trophy 
•    Four days of competition include opening speed test, two-day enduro, and final MX 
•    More than 200 riders from 15 nations ready to compete over four days

Stepping forward to organize an international enduro competition once again after successfully delivering a round of the 2021 FIM EnduroGP World Championship, the 2022 FIM Enduro Vintage Trophy will be organized by Clube Motor Sport de Vila Nova de Santo André, in collaboration with Município de Santiago do Cacém and Freguesia de Vila Nova de Santo André, and with the support of both the FIM and the FMP (Federação Portuguesa de Motociclismo).

First run in 2016 during the FIM International Six Days Enduro in Spain, due to the high level of interest in the event the FIM Enduro Vintage Trophy became a stand-alone competition in 2021. A successful move, the event attracted a huge entry with enduro and rally legend Stephane Peterhansel taking the overall event win, leading Team France to a commanding Vintage Veterans Trophy win over Team Germany and Team Spain. 

This year’s event will fire into life on Wednesday as competitors complete administrative and technical controls before taking part in the event’s official opening ceremony in Santiago Do Cacem. Next up will be the Acceleration Test, on Thursday afternoon, where riders will ride as fast as they can in order to highlight the top speed of their classic bikes, as was commonplace in the International Six Days Enduro (ISDE) for many decades. 

On Friday and Saturday, competitors will be put through their paces in no uncertain terms as they first face two laps of a sixty-five-kilometer course on Friday before taking on two laps of a seventy-kilometer course on Saturday. With each full day of racing featuring three different special tests per lap, those set on topping the time sheets will have numerous opportunities to do themselves and their nation proud. 

The FIM Enduro Vintage Trophy features two main classes – the Vintage Veterans Trophy for national teams of three riders all above the age of fifty, and the Vintage Silver Vase Club category for three riders all above the age of forty. Individual participants are also permitted. Motorcycles competing in the FIM Enduro Vintage Trophy are split into five main categories – Classic 75, Classic 79, Classic 83, Open 1986, and Open 1991. 

With eight countries entered in the Vintage Veterans Trophy class at the 2022 FIM Enduro Vintage Trophy, on paper at least it looks like Team Italy’s trio of riders – Enrico Tortoli (KTM), Giorgio Grasso (KTM), and Tullio Pellegrinelli (Puch) – will be hard to beat. But with Germany, France, Spain, and many other nations all taking to the start line hoping to challenge for success, the 2022 edition of the FIM Enduro Vintage Trophy looks set to be one of the most competitive yet.

2022 FIM Enduro Vintage trophy schedule

  • 28/09 (Wednesday): Administrative/Technical Control and Opening Ceremony
  • 29/09 (Thursday): Administrative/Technical Control and Acceleration Test (Santo André)
  • 30/10 (Friday): 2 laps with 65 km (3 special test/lap)
  • 01/10 (Saturday): 2 laps with 70 km (3 special test/lap)
  • 02/10 (Sunday):  Final MX and Prize Giving Ceremony

For more event information and live results stay tuned to https://motorsportsantoandre.pt/ 
as well as to the event’s official Instagram account @fim_enduro_vintage for daily event story content.

TOYOYA The GR Cup

THE DEBUT OF TOYOTA’S GR CUP

Earlier this spring, Toyota Gazoo Racing North America (TGRNA) announced the formation of the GR Cup, Toyota’s all-new single make racing series. Beginning with the 2023 season, the GR Cup will be sanctioned by SRO America, an established leader in GT racing for the past 30 years. The GR Cup will offer affordable competition in 14 events over seven prestigious circuits across the United States. This new racing series will help reinforce and validate the track inspired engineering bred into every Toyota GR vehicle.

GR Cup will also offer participants one million dollars in total purse and prizes thanks to several great partners that have teamed with Toyota Gazoo Racing North America in this unique series. While the racing is the most exciting feature, each event will also offer a great environment for comradery among like-minded car enthusiasts. From first class, exclusive hospitality to partner sponsored displays, it’s sure to be a celebration of everything car and racing enthusiasts love, car culture and motorsports.

Single-make series racing, otherwise known as one-make racing, is a category of motorsports where all drivers compete using identical (homologated) cars from the same manufacturer. In Toyota’s GR Cup, the GR86 has been designated as that race vehicle. From a stock GR86, the vehicle will be transformed into the GR86 Cup car in TRD’s brand new, state-of-the-art facility in Mooresville, North Carolina. Here it will be fitted with Bosch engine management, custom Borla exhaust, SADEV 6-speed sequential transmission, Alcon brakes, JRI adjustable shocks, OMP safety equipment, roll cage, carbon fiber rear wing, 22-gallon fuel cell, TGRNA designed MacPherson strut, Stratasys custom bodywork, a TGRNA designed splitter and more. Pricing on the vehicle and track locations will be announced this summer.

These race efforts are not simply designed to build fans for Toyota vehicles and the GR Brand, but to allow learnings on the track to make ever better vehicles for the road by Toyota engineers. And with these efforts, a new series within Toyota Gazoo Racing North America will be born.

Toyota Gazoo Racing North America is proud to welcome founding partners Mobil 1, Continental, Crescent Tools, Gearwrench, Yahoo, Racing Spirit, JBL, OMP and Stratasys to the GR Cup when the series takes to the track in 2023.

To be added to the sales list for the race car, please visit GRCup.Sales@Toyota.com.

The formation and debut of GR cup via Toyota USA Newsroom for use by 360 Magazine

RUF × MOTUL

Two icons of performance join forces to test and develop high tech lubricants on the latest RUF-built cars and engines, pushing the boundaries of performance for both brands.

RUF Automobile, manufacturer of bespoke supercars and restomod classics, has announced a strategic partnership with Motul, producer of market-leading superior quality engine oils.
 
RUF has been engineering, manufacturing, and modifying its own engines at its Pfaffenhausen, Germany headquarters for decades. The new partnership provides Motul’s engineers and RUF’s engineers with two-way access to critical engineering data that will be used to create performance engine oils and engines.
 
“Thousands of man-hours are poured into our engine development and manufacture, so it made sense to team up with Motul to get the most from them,” said Director of RUF Automobile Alois Ruf. “We can engineer more performance, more reliability, and ultimately more enjoyment into our engines with Motul on our team.”
 
Motul has previously partnered with motorsports teams and series for lubricant testing and development, including extensive testing work at the 24 Hours of Le Mans and with teams competing in the IMSA endurance racing series. Motul products are designed with performance engines in mind, making them a natural fit for RUF.
 
“Motul is excited to join forces with RUF in developing the next generation of performance engine oils and to maintain and protect their current generation of cars with our best product,” said Motul Chief Value Officer Nicolas Zaugg. “We like to push boundaries and work with the best in each field. When it comes to sports cars, RUF is one of the best.”
 
All current RUF models built and maintained at the company’s facilities will now use Motul engine oil. Next-generation RUF engines are being designed in conjunction with Motul for optimal performance and reliability.ABOUT RUF AUTOMOBILE GMBH
In 1939, Alois Ruf Sr. formed his company, AUTO RUF, as a general service garage. The company grew, and in 1949, he added a gas station to the company complex. By 1955, Ruf Sr. recognized a need in Germany for a full-size tourist bus and challenged himself to build his own as a separate business. In 1963, the company began specializing in Porsche vehicles, a direction that Alois Ruf Jr. vowed to continue when he assumed directorship of the company in 1974. In the following year, the first RUF-enhanced Porsche model made its debut. RUF remains a family business run by Alois and Estonia Ruf.

TAG Heuer Carrera Porsche Chronograph for 360 Magazine

TAG HEUER × PORSCHE × RED BULL RACING HONDA

Fueled by a common history with innovation and motor racing at its core, led by visionary families whose values of entrepreneurship, precision and performance propelled them to the forefront of their respective industries, TAG Heuer and Porsche join forces to unveil an extensive partnership that will set a new standard for brand integration.

The Swiss luxury watchmaker, TAG Heuer, and the German sportscar manufacturer, Porsche, have announced their new partnership: an authentic alliance between two brands whose common DNA in motorsports and racing forges a holistic and long-term collaboration–ranging from competition to product development. A new watch, the TAG Heuer Carrera Porsche Chronograph, is unveiled as first celebration of the iconic brands.

TAG Heuer CEO Frédéric Arnault says that now is the time is right for his brand’s partnership with Porsche“TAG Heuer and Porsche have common history and values, of course, but more importantly, we share an attitude. Like Porsche, we are disruptors at heart, always in pursuit of high performance. With this alliance, TAG Heuer and Porsche finally come together officially after decades of close encounters and will create unmatched experiences and products for customers and fans that are passionate about both our brands and what we stand for.”

“The strong friendship of our brand with TAG Heuer has existed for decades, and I am more than happy that we are now taking the next steps in the frame of a strategic partnership,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “We bring together what our customers love the most about both of us: authentic heritage, thrilling sports events, unique life experiences and the fulfilment of dreams. We both strive to create some unique, magic moments for our communities. We now look forward to doing it together.”

TAG Heuer and Porsche: Two histories–one passion

TAG Heuer and Porsche have a number of things in common, from their rich histories and reputations for innovation to cutting-edge technologies, powerful and independent mindsets, and a knack for excellence in design. And for over half a century, their stories have intersected in intricate, intriguing ways.

Of course, the argument can be made that certain similarities of heritage can be traced all the way back to when both companies were founded by self-taught entrepreneurs. Edouard Heuer and Ferdinand Porsche were visionaries and pioneers whose creations changed their chosen fields forever. Heuer was responsible for the first manufactured chronograph and Porsche invented an electric wheel hub motor. Both these accomplishments earned medals at World’s Fairs held in Paris 11 years apart. Heuer was honored in 1889 and Porsche presented the first Lohner-Porsche Electromobile with this innovation at the Expo in Paris in 1900.

A Beautiful Friendship Begins . . . and Flourishes

The true cornerstones of the new partnership, however, are descendants of the brands’ founding fathers. Ferdinand Porsche’s son, Ferdinand Anton Ernst, or “Ferry”, joined his father’s engineering office in 1931 at the age of 22. He later founded the car brand that bears the family name in 1948. Within a few years, the Porsche name would be associated with race track success all around the world–including a class win in the Carrera Panamericana race of 1954. In honor of its successful participation, Porsche calls its most powerful engine ‘Carrera’.

Edouard Heuer’s great-grandson Jack led his family’s company for decades. In 1963, he created the first Heuer Carrera chronograph, designed to let drivers tell the time at a glance in the heat of action.

This ground-breaking timepiece and Porsche’s most powerful Carrera engine united Porsche and Heuer – for the first time – in the spirit of the ‘Carrera’ (or ‘race’), which embodied ambition, speed and technical excellence.

Jack Heuer was also responsible for the Heuer Monaco, the first square-faced, water-resistant automatic chronograph watch. Its name evoked the Monaco Grand Prix as well as the Principality’s renowned Monte Carlo Rally, which Porsche won in three consecutive years, from 1968 to 1970, with its signature 911 model. Just as the Porsche 911 had done for automobiles, the Heuer Monaco–with its distinctive case, the blue metallic dial, the red seconds hand and the crown positioned on the left side of the case–broke with the familiar design codes of traditional watchmaking.

The Heuer Monaco’s innovations had come at a significant financial cost. As an alternative to an expensive advertising campaign, Jack Heuer further cemented his brand’s link to Porsche with a creative sponsorship arrangement with Fribourg, Switzerland-based racing driver and Porsche dealer Jo Siffert. In 2005, at the premiere of the film Jo Siffert: Live Fast – Die Young, Jack Heuer remembered the terms of their contract: “In exchange for CHF 25,000, he would put our logo on his car and suit. In addition, he could buy our watches at wholesale prices and resell them to his racing friends at a substantial profit. Which he did with great success because half of the F1 paddock was wearing Heuer watches by the end of the 1969 season!”

It was this connection that led Steve McQueen to wear the Heuer logo on his racing suit during the filming of Le Mans in 1970, in which he drove a Porsche 917. The enigmatic American actor said at the time, “I drive the same car as Jo Siffert, and I want to wear the same suit as him.”

There was another important, and more formal, link between Porsche and Heuer–or more precisely, TAG Heuer, the name assumed by the Swiss watch brand when it was sold to the TAG Group in the mid-1980s. Together, the brands developed and produced the TAG-Turbo engine that enabled the McLaren team to win three consecutive F1 world titles: with Niki Lauda in 1984, followed by Alain Prost in 1985 and 1986.

In 1999, the relationship grew even stronger–from the Porsche Carrera Cup and Supercup competitions, followed by the Endurance World Championship, and more was yet to come. TAG Heuer, as a founding partner of the Formula E championship, helped raise the profile of thrilling single seater races in electric cars. Porsche created its own Formula E team with TAG Heuer as title and timing partner in 2019, marking a starting point for an even more powerful and far-reaching collaboration. And in 2021, that “beautiful friendship” has become a holistic, official brand partnership, celebrated by a special-edition timepiece that proclaims proudly, “It was worth the wait!”.

New Sports Partnerships for 2021 and beyond

Along with the TAG Heuer Carrera Porsche Chronograph, which is introduced below in stunning  detail, 2021 will feature a rich portfolio of joint projects that reflect TAG Heuer’s and Porsche’s shared commitment to speed and precision sports.

Motorsports: continuing the legacy

The foundations of the long, strong link between TAG Heuer and Porsche are world-class motorsports, and it is fitting that in the years to come, these thrilling competitions will be at the very heart of the new partnership.

The TAG Heuer Porsche Formula E Team made history in its debut season. It set a milestone at the opener in Diriyah (SA) in November 2019, when André Lotterer crossed the finish line in second place: that was the first time a rookie team finished on a podium in its first race since the maiden season in 2014/2015. In its second year, the TAG Heuer Porsche Formula E Team will not only continue to attract new fans to a circuit that pits all-electric cars against each other, but also fight for the World Championship. Behind the wheel of Porsche’s latest all-electric racecar, the 99X Electric, will be drivers André Lotterer and his new teammate, Pascal Wehrlein.

Porsche has long distinguished itself in endurance events and together with TAG Heuer, its GT Team is well prepared for the coming FIA World Endurance Championship (WEC). The milestone year will also include series partnerships in ten editions of the worldwide one-make cup series, Porsche Carrera Cup.

In addition to physical competitions, TAG Heuer also engages in virtual racing by supporting the Porsche TAG Heuer Esports Supercup. With such a rich, common heritage on the track, TAG Heuer is naturally stepping in as global partner in Porsche’s ‘classic’ events and rallies as well.

One team, on the green and on the court

Beyond the broad-based partnership in motorsports and esports, TAG Heuer and Porsche also share a passion for two other popular activities, golf and tennis. Golf has been a focal point of the TAG Heuer Connected watch developments in recent years, with the TAG Heuer Golf app offering a best-in-class experience to hundreds of thousands of players. Porsche for its part is running its own golf activities like the Porsche Golf Cup, and is sponsor of the Porsche European Open golf tournament since 2015, both of which TAG Heuer will join.

Porsche’s support of tennis includes its own tournament, the Porsche Tennis Grand Prix in Stuttgart, of which TAG Heuer will be the Official Timing, Watch and Chronograph partner moving forward and which features some of the most talented women in the game. This comes of TAG Heuer’s already prominent on-court presence and via partnerships with world class tennis players. Joining forces in these sports as well was the obvious next step for both companies.

For the competitor in all of us

TAG Heuer and Porsche know that their clients and fans are not simply observers. They are everyday thrill seekers who are eager to take on new challenges and make their own marks. They believe that beautifully-designed objects should not be locked in a safe or stored in a garage but should be used, put to the test, and enjoyed. For precisely these enthusiasts, TAG Heuer and Porsche are creating unforgettable moments through the different Porsche experience formats.

Celebrating a partnership:

Carrera: an icon of a name that has been associated with TAG Heuer and Porsche for generations – so it was a natural choice for the first creative product collaboration. A tribute to the heritage of two legendary brands, both on and off the racetrack, the new chronograph offers a first glimpse at what they can achieve together.

The TAG Heuer Carrera Porsche Chronograph is an exquisite example of coordination, cooperation and collaboration. Based on TAG Heuer’s Carrera Sport Chronograph design, with its distinctive tachymeter scale engraved on the bezel, it introduces a number of features inspired by Porsche’s design essence. A compelling union of two icons of performance, quality, and innovation, this chronograph is a seamless blend of the Porsche and TAG Heuer universes, reflecting the excellence of both names without diluting the essence of either.

Porsche’s engraved inscription is visible on the bezel and the unmistakable font is also used for the indexes. The Porsche colors of red, black, and grey – which also recall historic Heuer models – are incorporated throughout the watch, and on clear display through the transparent crystal case back is the oscillating mass, which has been redesigned in affectionate tribute to Porsche’s celebrated steering wheel. It is printed with “Porsche” and “TAG Heuer”. The dial’s asphalt effect, created especially for this watch, perfectly expresses a passion for the road, while Arabic numerals suggest the numbers on the dashboard of fine Porsche sportscars.

This ground-breaking timepiece is presented either on a soft strap in luxurious calf leather and innovative stitching that echoes the Porsche interior, or on an interlocking bracelet reflecting streamlined racing design. At the heart of this stunning timepiece is the in-house Calibre Heuer 02 manufacture movement with an impressive 80-hour power reserve. The chronograph mechanism’s vertical clutch and column wheel demonstrate the brands’ unflinching demand for absolute precision.

Finally, the TAG Heuer Carrera Porsche Chronograph is a Special Edition watch and is delivered in bespoke packaging with colors and a style consistent with the remarkable watch inside. The black watch box features the logos of TAG Heuer and Porsche in white. Inside the box is a perfectly-sized black travel pouch with an unmistakably Porsche red interior.

The official partnership between TAG Heuer and Porsche may be on its starting line, but it has been built on a remarkable foundation: the shared heritage and the common interests of two of the world’s favorite and most dynamic luxury brands. It is a friendship reflecting the dreams and aspirations of visionary founding families. It is a true collaboration developed over decades on some of the world’s most challenging racetracks and on the wrists of drivers who were the very embodiment of Jack Heuer’s motto, “Time doesn’t stop. Why should we?”

Available from February 2021 HERE.

CASE

44 mm diameter

Steel polished, fine brushed case

Ceramic black tachymeter fixed bezel; Porsche inscription

Domed, beveled sapphire crystal with double anti-reflective treatment Steel crown at 3 o’clock with red

Steel screw-down sapphire case back with special engraving Water resistance: 100 meters

 DIAL

Grey asphalt dial 3 counters :

—           3 o’clock : black “azurage” minute chronograph counter ; rhodium plated polished hand red tip

—           6 o’clock : black “azurage” second chronograph counter ; rhodium plated polished hand

—           9 o’clock : black “azurage” hour chronograph counter ; rhodium plated polished hand red tip

Black gold plated applied indexes with white Super-LumiNova® Rhodium plated hour and minute hands with white Super-LumiNova® Rhodium plated central hand red tip

TAG Heuer applied logo 6 o’clock date

CARRERA HEUER 02 80 HOURS

 STRAP

Embossed black calf leather strap with hand stitching; calf skin black lining

Steel folding clasp with double safety push-buttons

About TAG Heuer

TAG Heuer, founded in 1860 by Edouard Heuer in the Jura Mountains of Switzerland, is a luxury watch brand that is part of LVMH Moët Hennessey Louis Vuitton SE (“LVMH”), the world’s leading luxury group. Based in La Chaux-de-Fonds, Switzerland and with four production sites, TAG Heuer  has 1470 employees and is active in 139 countries. TAG Heuer products are available online on the watchmaker’s website for select countries and in 160 boutiques and 3,500 points of sale worldwide. The company is headed up by Frédéric Arnault, CEO of TAG Heuer.

For 160 years, TAG Heuer has demonstrated pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies that have included the oscillating pinion for mechanical stopwatches in 1887, the Mikrograph in 1916, the first automatic-winding chronograph movement – Calibre 11 – in 1969, the first luxury smartwatch in 2015, and the ground-breaking Isograph technology in 2019, made possible through a unique collaboration with the TAG Heuer Institute. Today, the brand’s core collection consists of three iconic families designed by Jack Heuer – TAG Heuer Carrera, Monaco and Autavia – and is rounded out with the contemporary Link, Aquaracer, Formula 1 and Connected lines.

Capturing TAG Heuer’s motto, “Don’t Crack Under Pressure”, are prominent partnerships and brand ambassadors that express the brand’s passion for action and high performance. These include the Formula E World Championship, of which the brand is a founding partner, the TAG Heuer Porsche Formula E team, the Red Bull racing Formula 1 Team, the Formula 1 Monaco Grand Prix, the Endurance World Championships, the Indianapolis 500, legends Steve McQueen and Ayrton Senna, actors Chris Hemsworth and Patrick Dempsey, ATP next-generation tennis players Alex de Minaur, Frances Tiafoe, Denis Shapovalov and Felix Auger Aliassime, and surfer Kai Lenny, among others.

Red Bull Racing Honda × TAG Heuer

CHARGING ON TO 2024 WITH TAG HEUER 

After five successful seasons together, Red Bull Racing Honda and TAG Heuer are pleased to announce a partnership extension until 2024, with the legendary Swiss watch manufacturer continuing as the Team’s Official Timekeeper.

The conclusion of the new agreement comes on the eve of the 2021 FIA Formula One World Championship and sees TAG Heuer branding continue across the cars and suits of race-winning Red Bull Racing Honda drivers Max Verstappen and Sergio Perez. Both headliners as well as the Team will also be sporting TAG Heuer wristwatches as they prepare to mount a title charge.

The partnership extension means the Swiss luxury brand will continue adding to its prestigious Formula One heritage that stretches back more than 50 years. TAG Heuer’s passion for motorsport not only includes its long-standing partnership with Red Bull Racing but also its ties to iconic races such as the Monaco Grand Prix.

Red Bull Racing Honda Team Principal, Christian Horner, said: “We are enormously proud to continue our longstanding and successful partnership with TAG Heuer, one of the most iconic names in the history of Grand Prix racing. Over the decades TAG Heuer has been associated with some of the true legends of our sport and we are delighted that Red Bull Racing continues to be part of that important heritage. In motorsport, timing is everything, not just in terms of the fractions of a second that separate the great from the good, but also in terms of the split-second decisions that can spell the difference between victory and defeat. TAG Heuer’s “Don’t Crack Under Pressure” spirit embodies the resilience and commitment required to get that timing right and we look forward to creating more race-winning moments with them in the coming years.”

Frédéric Arnault, CEO of TAG Heuer added: “TAG Heuer has outstanding heritage in Formula One, stretching back to the golden age of Grand Prix racing, and we are proud to continue that story with today’s extension of our relationship with Red Bull Racing Honda until the end of the 2024 season. Together with the Team, our mission is to continue to strive for ultimate precision and performance through beautifully engineered concepts that contribute to the remarkable history and wonderful mystique of motorsport.”

TAG Heuer Carrera Porsche Chronograph for 360 Magazine

 TAG Heuer Carrera Porsche Chronograph for 360 Magazine

ATL Street Sleigh Riders via Jorge Sigala for Reebok

REEBOK’S “I3 MOTORSPORTS” CAMPAIGN

Today, Reebok officially unveils its highly anticipated “Street Sleigh” footwear and apparel collection, championed by moto-inspired takes on the brand’s iconic retro footwear models: the Question Mid and new Classic Leather Legacy. Introducing the brand’s “I3 Motorsports” narrative, which highlights Reebok’s relationship to bike life through the lens of its original rough rider Allen Iverson, the “Street Sleigh” pack is available December 15, 2020 from Reebok.com, Foot Locker, Champs and Finish Line, among other local retailers.

With a history in motorsports sponsorship dating back to the mid-80s and the introduction of its racing-inspired Answer IV and I3 Apparel range in the early 00’s, Reebok – alongside cross-cultural icon Allen Iverson – helped introduce motorsports to the streets at the turn of the century. In fact, Reebok’s vibrant and overbranded I3 Apparel line is often recognized as one of the earliest and most important crossovers between streetwear and sportswear.​ Today, like most team sports, inner city motorsport or “bike life”  is an important subculture in many cities, affording freedom of expression and a sense of community.

​To celebrate this important subculture, Reebok released a photo series that documents riders from Atlanta, a prominent, thriving bike life city. The series [HERE] captures the pure freedom of expression, movement, style and prowess of these individuals and their wider community.

Tailored with a contemporary red and black holiday aesthetic nodding Iverson’s heart and style, the Question Mid “Street Sleigh” [imagery HERE] presents a material execution inspired by ATV’s and dirt bikes known for their high-contrast matte and gloss detailing. ​The Deep Black full-grain leather upper is accented with a patent synthetic toe and a Rich Red randing (mock welt) overlay that flows onto a glossed midsole for a truly eye-catching design. The silhouette effectively underlines the intersection of bike life and basketball in the inner city – two important and often overlapping subcultures in which Reebok remains rooted. Available in adult ($140, G57551), junior (GV7187), preschool (GV7184) and toddler (GV7182) sizing.

Riding alongside Question Mid is the new Classic Leather Legacy [imagery HERE] that puts its own twist on the “Street Sleigh” narrative. With a Rich Red leather upper seated atop a Deep Black rubber outsole and mixing glossy and matte overlays throughout, the Classic Leather Legacy “Street Sleigh” presents a clean and thoughtful symbol of bike life and Reebok heritage. Available in adult ($80, GZ2752) sizing. 

“Street Sleigh” will also usher in the introductory release of Reebok’s new “Iverson Apparel” range, showcasing historic images captured by longtime A.I. photographer Gary Land, among other graphic designs. Apparel imagery can be found HERE.

Imagery of the Atlanta photo series, Question Mid and Classic Leather Legacy “Street Sleigh” and new “Iverson Apparel” range can be found HERE.

Finally, to tie a bow around the holiday release, professional basketball player Montrezl Harrell delivers “Street Sleigh” gifts to kids in this animation-style short film, which can be viewed HERE.

Reebok’s “Street Sleigh” footwear and apparel pack is available December 15, 2020 from Reebok.com, Foot Locker, Champs and Finish Line, among other local retailers. Fans can stay tuned for more from “I3 Motorsports” in Spring 2021.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.

For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/. Discover Reebok at the following locations:https://www.instagram.com/reebok/;http://twitter.com/reebok; and http://youtube.com/reebok.

ATL Street Sleigh Riders via Jorge Sigala for Reebok
Classic Leather Legacy "Street Sleigh" for Reebok
Iverson Apparel Street Sleigh for Reebok
Iverson Apparel Street Sleigh for Reebok
Question Mid "Street Sleigh" for Reebok
Created by MDKGraphicsEngine – Licensed to Adidas Production
Question Mid "Street Sleigh" for Reebok
Kaelen Felix illustrates motorcycle article for 360 magazine

Motorcycles, Mates × Memories

Author Bill Snelling is set to release a telling autobiography about his life in the world of motorcycle sports. Set to release on January 19, 2021, this is a book to add to your New Year’s reading list.

The book tells of motorcycling social history, as seen from the saddle. Snelling creates an entertaining autobiography, recounting a lifetime spent at the heart of British motorcycle sport, and living on the Isle of Man.

Throughout the book, Snelling reflects on his lifetime passion for two-wheeling in an entertaining, motorcycle-themed memoir. He recalls the decades of motorcycling mayhem, mud and madness that have characterized his 70-odd years living the dream. From his early days at Arthur Lavington’s Velo shop to pounding the long-distance trials and the many race circuits he has ridden, his new book covers it all. 

Bill admits he was better off-road than on tarmac, but he did win one race! He went on to work for Motorcycle Sport magazine, and as a dispatch rider, before moving permanently to the Isle of Man.

His book includes memories from a lifetime spent in the world of motorcycles and racing as well as a personal account of the golden years of the Tourist Trophy races. Also included are original photos from the TT archives that capture the thrill of the races. 

Author Bill Snelling is set to release a telling autobiography about his life in the world of motorcycle sports. Set to release on January 19, 2021, this is a book to add to your New Year’s reading list.

The book tells of motorcycling social history, as seen from the saddle. Snelling creates an entertaining autobiography, recounting a lifetime spent at the heart of British motorcycle sport, and living on the Isle of Man.

Throughout the book, Snelling reflects on his lifetime passion for two-wheeling in an entertaining, motorcycle-themed memoir. He recalls the decades of motorcycling mayhem, mud and madness that have characterized his 70-odd years living the dream. From his early days at Arthur Lavington’s Velo shop to pounding the long-distance trials and the many race circuits he has ridden, his new book covers it all. 

Bill admits he was better off-road than on tarmac, but he did win one race! He went on to work for Motorcycle Sport magazine, and as a dispatch rider, before moving permanently to the Isle of Man.

His book includes memories from a lifetime spent in the world of motorcycles and racing as well as a personal account of the golden years of the Tourist Trophy races. Also included are original photos from the TT archives that capture the thrill of the races. 

Read along as Snelling shares his passion and experiences as a rider and Manx Grand Prix competitor. This book is perfect for anyone interested in British motorcycle racing. 

Snelling’s book can be preordered here as well as on Amazon. The book runs for £16.99 UK, $29.95 USA and $32.95 CAN.

Casio Releases New EDIFICE × Honda Watch

Today, Casio America, Inc. is expanding its popular EDIFICE collection with the addition of a new Honda Racing Collaboration Model, the EFS560HR-1A. Inspired by the drive and momentum of the Honda Racing team, the new limited edition EFS560HR boasts key design elements that embody the velocity and energy of motorsports.

Embracing the speed and force of the Honda Racing team, the new EDIFICE EFS560HR sports a bold look. Its black Cordura band and red accents match the signature colors of the team. 

The carbon fiber dial resembles the look of an asphalt racetrack and features the Honda Racing logo; gold lettering marks the EDIFICE 20th anniversary and a sapphire crystal enhances the dial while protecting it from scratches. The metal strap keeper and back plate are engraved with the Honda logo, while the EDIFICE 20th anniversary logo is engraved on the case back.

Additional features include solar power, a 1/1 sec. stopwatch (30 minutes), and water resistance up to 100 meters. The EFS560HR will be available for a MSRP of $400 this October at select retailers nationwide, as well as at Casio.com.

Kaelen Felix illustrates Elkhart Lake for 360 magazine

Elkhart Lake WI

By Elle Grant x Vaughn Lowery

As summer winds down and fall arrives, many find themselves itching for one last summer getaway, or rather, that first autumn weekend away. 360 Magazine was able to take advantage of such a trip, visiting Wisconsin’s Elkhart Lake this past September. Located in the heart of Kettle Moraine State Forest, Elkhart Lake is the ideal natural getaway, being home to lake activities as well as canopied hiking and biking trails.

Elkhart Lake, located on the east side of Wisconsin, is both a stunning sojourn into nature and also a historical destination. With a population just under 1000, the village maintains a cozy quality, with local shops, restaurants, and activities maintaining a small-town, yet polished feel. Yet during the summertime, the town swells and comes to life. First inhabited by the Potawatomi Indians, the name Elkhart stems from the description Native people had of the area that the lake resembled the shape of an elk’s heart. Native American culture can easily be explored in the area through local tours and at the Henschel’s Indian Museum. Elkhart Lake is also a significant historical destination in terms of its relationship to racing, reaching its peak in the mid 1950s.

Our stay at the Shore Club was nothing short of superb. The new owners, Tom and Kristin Pagel, have done an incredible job renovating the hotel. Renovations include adding updated technology to enhance guest stays such as Netflix, Alexa, a digital concierge through the Whisper app, and luxury motor sports for those interested. Peloton bikes will soon be available for the additional fitness convenience of guests. Furthermore, the site also boasts an indoor pool, a game room with ping pong tables and vintage arcade games, and a gym. For those interested in seeing Elkhart Lake on two wheels, free bikes are available for guest use at the front desk. The restaurant on-site, the Cottonwood Social, offered consistently well-done meals, including the perfect weekend brunch.

We began our lake escape with a pontoon cruise on the namesake of the area, Elkhart Lake. Before departing, we sipped and snacked on the Osthoff’s signature cocktails and hors d’oeuvres. On the pontoon boat, we were able to view the lake’s crystal-clear lake waters and receive a tour that included information of the area’s history, legends, and folklore. The evening air aboard the boat made this the perfect way to begin a stay. Following the pontoon ride, dinner at the Osthoff Resort’s newest restaurant, Concourse Restaurant and Lounge, proved to be a unique culinary experience. With specialties such as honey balsamic trout, seared scallops with sweet pea risotto, and veal schnitzel with pickled cucumber relish, there was a delicious and refined option for every set of tastebuds. The restaurant’s décor, a tribute to the area and Osthoff’s vintage racing roots, also deserves special note.

Elkhart Lake is famed for its historic roots as a racing circuit in the 1950s. During this decade, the village of Elkhart Lake transformed into an open-road race circuit where top sports car drivers traveled from all around the world to take on the unique terrain. Likewise, thousands of fans were drawn to the area, eager to see the athletes and vehicles alike. The racing today is focused at Road America. The historic circuit is marked with signs denoting Wacker’s Wend, Kimberly’s Korner, and Dicken’s Ditch. This auto focused tour of the area isn’t to be missed. Road America also offers an opportunity to join in on the fun with options such as go-karting and ATVs at this world-acclaimed facility.

Road America and Elkhart Lake are famous as one of the oldest, largest, and most iconic tracks in the world. Currently, its original course is registered on the National Register of Historical Places, emphasizing its significance. Gaining popularity in the 1940s and 1950s, the post-World War II economy spurred on the influx of sporting luxury automobiles. For Elkhart Lake specifically, the notable Sports Car Club of America was the main organizer of their races. Incredibly popular races such as the RoadAmerica 500, SCCA National Sports Car Championship, the United States Road Racing Championship and the IMSAGT Championship took place here. Today, it continues to host luxury races and draw motorsports fans and can even be found in numerous racing video games!

Following a wild time racing, spend time winding down at the Aspira Spa. Inspired by local Native American practices and traditions, the spa has fused these with modern technology, science, and comfort. The inside space of the Aspira is thoughtfully designed and embraces the concept of Feng Shui as well as the natural elements. 360 recommends the Element Facial. This facial features a mask focused in traditional Chinese medicine representing the five elements: wood, fire, earth, metal, and water. Harmony can be restored through the combination of colored light and essential oils inspired by these elements. By exalting the healing practices of indigenous cultures around the world, Aspira is able to provide a holistic, organic, and thorough approach to healing and relaxation.

Travel back in time once again with a visit to the Carriage Museum at Wade House – back to the 1860s stagecoach era located within this Wisconsin Historical Site. To get a full experience of the period, we were able to travel in a horse-drawn carriage! The museum also features Wisconsin’s most diverse collection of transportation of this kind with over 100 horse-and-hand drawn vehicles. For the transportation enthusiasts, this isn’t to be missed.

When one thinks of wine country, Wisconsin might not exactly spring to mind. Yet award-winning sommelier Jaclyn Stuart operates Vintage Elkhart Lake, a charming shop where she hand-selects all wines available. The tasting at her bar came paired with cheese plates, potato chip flights, and other delectable pairing bites. The shop, beyond wine unique to the area, also sells other local delicacies for those interested in bringing home a taste of Wisconsin.

It would hardly be a trip to Elkhart Lake without time spent fishing. Elkhart Lake is 119 feet deep and 292 acres wide, providing the perfect home to a variety of fish species: musky, walleye, northern pike, largemouth and smallmouth bass, yellow perch, bluegill and crappie. Going with a licensed guide like Jay Brickner will aide in explaining all of those numerous species. Below the surface isn’t the only place to find remarkable species – a variety of endangered bird call this estuary home including bald eagles. Whether or not fishing is an interest, time spent on this beautiful, blue lake is worth taking a boat out for. Closer to shore also boasts some of the lake’s best charms. From the time when Native Americans lived along its banks, Elkhart Lake’s pristine quality has been appreciated. Taking advantage of more advanced activities like a hydrobike or other watersports can be a more adventurous way to embrace lake life. Other options include standup paddleboard, jet skis, and speedboats. Even taking a walk in the sand along the shoreline is a great way to embrace all the lake has to offer.

The natural beauty of Elkhart Lake is its most obvious draw, but the culinary scene isn’t to be underestimated. Lake Street Café, serving California Bistro style fare, also offers Wisconsin’s third largest wine list ensuring the perfect pairing for any dish. Quit Qui Clubhouse features classic pub and grill fare with a Wisconsin twist, including homemade soups, chili, sandwiches, burgers, and more. Siebkens Resort and 67 Saloon are also phenomenal dinner options reflecting inspiration from the area.

Elkhart Lake proved to be a much-needed September getaway. The natural beauty paired with the historical aspects of the Native American culture, coupled with the scene of luxury racing and delectable eats makes this an incredibly well-rounded destination.