Posts tagged with "Footlocker"

ATL Street Sleigh Riders via Jorge Sigala for Reebok

REEBOK’S “I3 MOTORSPORTS” CAMPAIGN

Today, Reebok officially unveils its highly anticipated “Street Sleigh” footwear and apparel collection, championed by moto-inspired takes on the brand’s iconic retro footwear models: the Question Mid and new Classic Leather Legacy. Introducing the brand’s “I3 Motorsports” narrative, which highlights Reebok’s relationship to bike life through the lens of its original rough rider Allen Iverson, the “Street Sleigh” pack is available December 15, 2020 from Reebok.com, Foot Locker, Champs and Finish Line, among other local retailers.

With a history in motorsports sponsorship dating back to the mid-80s and the introduction of its racing-inspired Answer IV and I3 Apparel range in the early 00’s, Reebok – alongside cross-cultural icon Allen Iverson – helped introduce motorsports to the streets at the turn of the century. In fact, Reebok’s vibrant and overbranded I3 Apparel line is often recognized as one of the earliest and most important crossovers between streetwear and sportswear.​ Today, like most team sports, inner city motorsport or “bike life”  is an important subculture in many cities, affording freedom of expression and a sense of community.

​To celebrate this important subculture, Reebok released a photo series that documents riders from Atlanta, a prominent, thriving bike life city. The series [HERE] captures the pure freedom of expression, movement, style and prowess of these individuals and their wider community.

Tailored with a contemporary red and black holiday aesthetic nodding Iverson’s heart and style, the Question Mid “Street Sleigh” [imagery HERE] presents a material execution inspired by ATV’s and dirt bikes known for their high-contrast matte and gloss detailing. ​The Deep Black full-grain leather upper is accented with a patent synthetic toe and a Rich Red randing (mock welt) overlay that flows onto a glossed midsole for a truly eye-catching design. The silhouette effectively underlines the intersection of bike life and basketball in the inner city – two important and often overlapping subcultures in which Reebok remains rooted. Available in adult ($140, G57551), junior (GV7187), preschool (GV7184) and toddler (GV7182) sizing.

Riding alongside Question Mid is the new Classic Leather Legacy [imagery HERE] that puts its own twist on the “Street Sleigh” narrative. With a Rich Red leather upper seated atop a Deep Black rubber outsole and mixing glossy and matte overlays throughout, the Classic Leather Legacy “Street Sleigh” presents a clean and thoughtful symbol of bike life and Reebok heritage. Available in adult ($80, GZ2752) sizing. 

“Street Sleigh” will also usher in the introductory release of Reebok’s new “Iverson Apparel” range, showcasing historic images captured by longtime A.I. photographer Gary Land, among other graphic designs. Apparel imagery can be found HERE.

Imagery of the Atlanta photo series, Question Mid and Classic Leather Legacy “Street Sleigh” and new “Iverson Apparel” range can be found HERE.

Finally, to tie a bow around the holiday release, professional basketball player Montrezl Harrell delivers “Street Sleigh” gifts to kids in this animation-style short film, which can be viewed HERE.

Reebok’s “Street Sleigh” footwear and apparel pack is available December 15, 2020 from Reebok.com, Foot Locker, Champs and Finish Line, among other local retailers. Fans can stay tuned for more from “I3 Motorsports” in Spring 2021.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.

For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/. Discover Reebok at the following locations:https://www.instagram.com/reebok/;http://twitter.com/reebok; and http://youtube.com/reebok.

ATL Street Sleigh Riders via Jorge Sigala for Reebok
Classic Leather Legacy "Street Sleigh" for Reebok
Iverson Apparel Street Sleigh for Reebok
Iverson Apparel Street Sleigh for Reebok
Question Mid "Street Sleigh" for Reebok
Created by MDKGraphicsEngine – Licensed to Adidas Production
Question Mid "Street Sleigh" for Reebok

PUMA x J. Cole

PUMA will release two brand new colorways of J. Cole’s signature collaboration basketball shoe, the RS-Dreamer.

The two new colorways are called “Concrete Jungle” and “Purple Heart.” The “Purple Heart” is inspired by the Los Angeles Lakers and sports their famous purple and gold while the “Concrete Jungle” design pays homage to street basketball and was repped by J. Cole himself as he sat courtside next to Kanye West at the 2020 NBA All Star Game.

The “Purple Heart” colorway can also be seen on the feet of Lakers stars Danny Green and Kyle Kuzma, and both designs will be worn by PUMA athletes across the NBA and WNBA.

Collectors, sneakerheads and bots alike can get ready for the shoe to drop online with FootLocker and with with PUMA this Friday, August 21 at 10 a.m. EST. They will retail for $125.

MTV x Champion Apparel illustration by Mina Tocalini

Champion × MTV

Champion Athleticwear launches new 90’s-inspired collaboration with MTV

Champion Athleticwear and MTV are launching a limited-edition clothing and it fulfills all of your vintage street style dreams.

In the collection, Champion combines its classic streetwear designs with MTV’s 90’s aesthetic. The retro clothing collaboration celebrates the styles of hip-hop’s past that inspire the fashions of the future. With iconic prints, retro looks and bright colors, Champion × MTV is reminiscent of the time rappers went from musicians to style icons. The collection features iconic styles from men’s crewneck shirts, tanks, and jackets to women’s body-con dresses and onesies. 

The limited edition Men’s Champion life tank is a prime choice to consider for the holiday weekend. Available in two colors, blue multi and yellow, the flashy top is sure to set off some fireworks. For a fully retro ‘fit, you can pair the tank with the crinkle nylon short. 

Quality is the foundation of the Champion x MTV line. The tank is crafted from thick, heavyweight 7 oz. 100 cotton for durability. The standard, classic fit perfect for easy going mobility is what sets this offering apart. It also features minimalistic intentional branding, a Champion x MTV jock tag at the hem, and a C patch logo at back neck.

To highlight the profound influence that the network and Champion had on the next generation of artists, Champion and MTV have enlisted iconic rapper Jadakiss. Jadakiss, who has had a profound impact on both the music and fashion industries, will showcase the retro capsule collection.

“There’s not many brands that make you automatically think iconic, but Champion and MTV are exactly that,” said Jadakiss. “Coming up in the hip-hop scene, and till this day, you got to always look your best. Champion was one of those brands you could throw on and look and feel your best no matter the occasion. This MTV and Champion collaboration makes sense cause of what they mean to the culture.”

Reasonably priced between $30-80, the collection of both men’s and women’s pieces will be available at Champion.com, MTVShop.com, FootLocker.com, FinishLine.com, Eastbay.com, ChampsSports.com, JimmyJazz.com and Nordstrom.com on June 24.

MTV, Champion, 360 Magazine, Vaughn Lowery

 

DANILEIGH “Week Of Greatness”

Instagram sensation and Youtube “Artist On The Rise” DANILEIGH drops new single and stars in Footlocker’s “Week of Greatness” with DJ Khaled + Asahd, J Balvin, Bad Bunny, Meek Mil, AND MORE.

3:AM NOLA

Reebok and Foot Locker present the latest iteration of 3:AM, a signature content series that celebrates the late-night hours that spark creative minds to dive headfirst into their most passionate projects. The partnership has hit some of the most iconic sneaker cities across the U.S., with New Orleans next on the list.

Celebrating two of NOLA’s most notable personalities, this collaboration was curated by iconic nightlife photographer Polo Silk and critically acclaimed rapper Chase. N. Cashe. Reebok worked with the two local creatives to customize the New Orleans hip-hop scene’s favorite sneaker franchise – the Workout – by adding touches like the Fleur De Lis, camo prints and NOLA logos. These Big Easy legends – united by their ‘90s hip-hop heritage – have come together to curate the latest 3:AM footwear collection, and celebrate the city that inspires them through the latest video in the content series, which can be viewed HERE.

Learn more about 3:AM at reebok.com/us/3am. Limited edition 3:AM New Orleans product will be available for purchase at select Foot Locker stores, FootLocker.com and Reebok.com on June 29.

Champs Sports × Cam Newton × 2Chainz

Champs Sports today launches the latest installment of it’s “The Moment” franchise, with Episode Four highlighting star NFL Quarterback of the Carolina Panthers, Cam Newton and Grammy Award winning Atlanta-based rapper, 2Chainz.

“The Moment” is a Champs Sports franchise that provides a platform for professional athletes to share inspirational stories rooted in their personal journeys to success through musical collaborations.

Following three earlier successful collaborations between elite athletes and iconic artists, the fourth episode is rooted in an authentic moment for Cam Newton where his personality and influential style propelled him into a category of his own. Cam is a superstar who showcases his talents on and off the field and in everything he does, highlighting his elite talent, creative style and unmatched personality. 

Cam details his journey to success, describing how he overcame obstacles and pressure to fit a certain mold, which ultimately influenced his style on and off the field to this day. Cam is unique in his approach to avoid just “fitting in”. The campaign features peacocks, panthers, and QB drones Cam is on a mission to change the game and make a lasting impact on sports and society.

Through the hero track, “Let Me In”, 2Chainz brings Cam’s journey to life. The two Atlanta based hometown heroes and real life friends showcase their relationship and excellence in their respective fields, Sport and Music, and deliver a unique approach to share their craft. “Let Me In” embraces being different and Cam unapologetically tells the world he’s ushering change; bringing who he is and what he stands for with him in everything he does. 

Cam reveals the second colorway of his signature C1N trainer, “Chairman” from Under Armour. Combining tough, ultralight performance with a sleek, low profile design, the new C1N Chairman colorway honors Cam Newton’s love of ‘50s swank and his hunger to make an impact on his adopted home of Charlotte, NC. 

 

Featured product in the campaign includes the C1N Chairman ($120) and the UA Anorak Jacket ($100), available at Champs Sports retailers and www.champssports.com

 

“We Know Game” is a declaration of the values Champs Sports shares with its consumers: Perseverance, Achievement, Growth, Community, and Optimism. Champs Sports is committed to equipping its consumers for the win, no matter the landscape they face in life. In the process, Champs Sports will provide innovative platforms for athletes and other celebrities to share their personal stories of living these values.

 

Champs Sports will look to inspire its consumers by bringing to life other athletes’ storytelling moments in future releases of this series.

 

 
:30 “The Moment” Campaign Video
Long Music + Campaign Video
 
For more information on the “The Moment” Episode Four campaign, visit www.champssports.com