Posts tagged with "Motorsport"

ATL Street Sleigh Riders via Jorge Sigala for Reebok

REEBOK’S “I3 MOTORSPORTS” CAMPAIGN

Today, Reebok officially unveils its highly anticipated “Street Sleigh” footwear and apparel collection, championed by moto-inspired takes on the brand’s iconic retro footwear models: the Question Mid and new Classic Leather Legacy. Introducing the brand’s “I3 Motorsports” narrative, which highlights Reebok’s relationship to bike life through the lens of its original rough rider Allen Iverson, the “Street Sleigh” pack is available December 15, 2020 from Reebok.com, Foot Locker, Champs and Finish Line, among other local retailers.

With a history in motorsports sponsorship dating back to the mid-80s and the introduction of its racing-inspired Answer IV and I3 Apparel range in the early 00’s, Reebok – alongside cross-cultural icon Allen Iverson – helped introduce motorsports to the streets at the turn of the century. In fact, Reebok’s vibrant and overbranded I3 Apparel line is often recognized as one of the earliest and most important crossovers between streetwear and sportswear.​ Today, like most team sports, inner city motorsport or “bike life”  is an important subculture in many cities, affording freedom of expression and a sense of community.

​To celebrate this important subculture, Reebok released a photo series that documents riders from Atlanta, a prominent, thriving bike life city. The series [HERE] captures the pure freedom of expression, movement, style and prowess of these individuals and their wider community.

Tailored with a contemporary red and black holiday aesthetic nodding Iverson’s heart and style, the Question Mid “Street Sleigh” [imagery HERE] presents a material execution inspired by ATV’s and dirt bikes known for their high-contrast matte and gloss detailing. ​The Deep Black full-grain leather upper is accented with a patent synthetic toe and a Rich Red randing (mock welt) overlay that flows onto a glossed midsole for a truly eye-catching design. The silhouette effectively underlines the intersection of bike life and basketball in the inner city – two important and often overlapping subcultures in which Reebok remains rooted. Available in adult ($140, G57551), junior (GV7187), preschool (GV7184) and toddler (GV7182) sizing.

Riding alongside Question Mid is the new Classic Leather Legacy [imagery HERE] that puts its own twist on the “Street Sleigh” narrative. With a Rich Red leather upper seated atop a Deep Black rubber outsole and mixing glossy and matte overlays throughout, the Classic Leather Legacy “Street Sleigh” presents a clean and thoughtful symbol of bike life and Reebok heritage. Available in adult ($80, GZ2752) sizing. 

“Street Sleigh” will also usher in the introductory release of Reebok’s new “Iverson Apparel” range, showcasing historic images captured by longtime A.I. photographer Gary Land, among other graphic designs. Apparel imagery can be found HERE.

Imagery of the Atlanta photo series, Question Mid and Classic Leather Legacy “Street Sleigh” and new “Iverson Apparel” range can be found HERE.

Finally, to tie a bow around the holiday release, professional basketball player Montrezl Harrell delivers “Street Sleigh” gifts to kids in this animation-style short film, which can be viewed HERE.

Reebok’s “Street Sleigh” footwear and apparel pack is available December 15, 2020 from Reebok.com, Foot Locker, Champs and Finish Line, among other local retailers. Fans can stay tuned for more from “I3 Motorsports” in Spring 2021.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.

For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/. Discover Reebok at the following locations:https://www.instagram.com/reebok/;http://twitter.com/reebok; and http://youtube.com/reebok.

ATL Street Sleigh Riders via Jorge Sigala for Reebok
Classic Leather Legacy "Street Sleigh" for Reebok
Iverson Apparel Street Sleigh for Reebok
Iverson Apparel Street Sleigh for Reebok
Question Mid "Street Sleigh" for Reebok
Created by MDKGraphicsEngine – Licensed to Adidas Production
Question Mid "Street Sleigh" for Reebok
Kaelen Felix illustrates motorcycle article for 360 magazine

Motorcycles, Mates × Memories

Author Bill Snelling is set to release a telling autobiography about his life in the world of motorcycle sports. Set to release on January 19, 2021, this is a book to add to your New Year’s reading list.

The book tells of motorcycling social history, as seen from the saddle. Snelling creates an entertaining autobiography, recounting a lifetime spent at the heart of British motorcycle sport, and living on the Isle of Man.

Throughout the book, Snelling reflects on his lifetime passion for two-wheeling in an entertaining, motorcycle-themed memoir. He recalls the decades of motorcycling mayhem, mud and madness that have characterized his 70-odd years living the dream. From his early days at Arthur Lavington’s Velo shop to pounding the long-distance trials and the many race circuits he has ridden, his new book covers it all. 

Bill admits he was better off-road than on tarmac, but he did win one race! He went on to work for Motorcycle Sport magazine, and as a dispatch rider, before moving permanently to the Isle of Man.

His book includes memories from a lifetime spent in the world of motorcycles and racing as well as a personal account of the golden years of the Tourist Trophy races. Also included are original photos from the TT archives that capture the thrill of the races. 

Author Bill Snelling is set to release a telling autobiography about his life in the world of motorcycle sports. Set to release on January 19, 2021, this is a book to add to your New Year’s reading list.

The book tells of motorcycling social history, as seen from the saddle. Snelling creates an entertaining autobiography, recounting a lifetime spent at the heart of British motorcycle sport, and living on the Isle of Man.

Throughout the book, Snelling reflects on his lifetime passion for two-wheeling in an entertaining, motorcycle-themed memoir. He recalls the decades of motorcycling mayhem, mud and madness that have characterized his 70-odd years living the dream. From his early days at Arthur Lavington’s Velo shop to pounding the long-distance trials and the many race circuits he has ridden, his new book covers it all. 

Bill admits he was better off-road than on tarmac, but he did win one race! He went on to work for Motorcycle Sport magazine, and as a dispatch rider, before moving permanently to the Isle of Man.

His book includes memories from a lifetime spent in the world of motorcycles and racing as well as a personal account of the golden years of the Tourist Trophy races. Also included are original photos from the TT archives that capture the thrill of the races. 

Read along as Snelling shares his passion and experiences as a rider and Manx Grand Prix competitor. This book is perfect for anyone interested in British motorcycle racing. 

Snelling’s book can be preordered here as well as on Amazon. The book runs for £16.99 UK, $29.95 USA and $32.95 CAN.

CHAMPIONS DEFEND THEIR CROWN AT THE 24 HOURS OF LE MANS 2019

24 Hours of Le Mans 2019 – Fast Facts:   

  • After 24 hours of competition at the 8.467 mi Circuit de la Sarthe, it was the No. 8 TOYOTA GAZOO Racing that took victory at the 24 Hours of Le Mans 2019.
  • The record-breaking 61-car field that started the 87th edition of this historic endurance challenge, demonstrated the durability and robustness of the modern sports car.
  • Rolex has championed 24-hour racing since the 1960s, recognizing the on-going quest for engineering excellence and precision.
  • The Swiss watch brand has been the Official Timepiece of the 24 Hours of Le Mans since 2001.
  • The No. 8, driven by Sébastien Buemi, Kazuki Nakajima and Fernando Alonso, secured back-to-back 24 Hours of Le Mans titles and the 2018-2019 FIA World Endurance LMP Drivers’ Championship.
  • This edition marked the first time the 24 Hours of Le Mans hosted the season finale of the FIA World Endurance Championship (WEC). Over the course of 86 hours of driving across six countries and 14 months, the WEC witnessed incredible technical developments across the field as the teams continuously closed the competitive gap to one another.
  • Rolex Testimonee and record nine-time winner of the 24 Hours of Le Mans, Tom Kristensen remarks: “This weekend has illustrated the rollercoaster of emotions at Le Mans – we have experienced the thrill of close racing, as well as the anguish of untimely reliability issues. The race demands absolute perseverance and durability from both human and machine in their shared pursuit of the ultimate performance.”
  • Presented to the overall winners of the 24 Hours of Le Mans is a specially engraved Rolex Oyster Perpetual Cosmograph Daytona.

ROLEX AND MOTORSPORT
Rolex’s close ties with motorsport date back to Sir Malcolm Campbell’s World Land Speed Record successes in the 1930s, when he became the first driver to break the 300 mph barrier (483 km/h) at the wheel of his car Bluebird. Since then, Rolex’s presence in motor racing has grown steadily, its support extending to revered endurance events, such as the Rolex 24 At DAYTONA, the 24 Hours of Le Mans and the FIA World Endurance Championship. In 2013, Rolex became associated with Formula 1®, the pinnacle of motorsport, having supported Rolex Testimonee Sir Jackie Stewart since 1968. The brand also has a global appreciation for classic car events steeped in elegance, beauty and tradition, including the Pebble Beach Concours d’Elegance®, The Quail, A Motorsports Gathering, the Rolex Monterey Motorsports Reunion and the Goodwood Revival.
 
ABOUT ROLEX
AN UNRIVALLED REPUTATION FOR QUALITY AND EXPERTISE
Rolex, a Swiss watch manufacture headquartered in Geneva, is recognized the world over for its expertise and the quality of its products. Its Oyster Perpetual and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. The word “Perpetual” is inscribed on every Rolex Oyster. But more than just a word on a dial, it is a philosophy that embodies the company’s vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. Rolex has registered over 500 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Furthermore, Rolex is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.

PUMA X Pirelli: the new “Replicat -X”

FAST AS A BULLET, AERODYNAMIC AS A RACING CAR

PUMA and Pirelli introduce the new “Replicat -X” inspired by modern sports cars.

  • Pirelli and PUMA join forces to develop a revolutionary new shoe inspired by motorsport.
  • A completely fresh silhouette made with a sole and upper construction that helps you to control the grip off and on track.
  • The Replicat-X marks a new PUMA motorsport design philosophy bringing racing to the road.

You know the sound of a racing car? It’s the sound of power. A legend in the tire industry, Pirelli dominates that power both on and off the track. And now you can feel the excitement of the race track at your feet.

For the first time, PUMA and Pirelli join forces to bring control to your feet. Combining Pirelli’s CINTURATO Blue tire, used at the top level of racing with Puma’s motorsport heritage, the new Replicat-X is designed to perform like a modern supercar, bringing the track to the street.

 

The Replicat-X sports an “oversized” full rubber outsole, with a comfortable molded sock-liner. Pirelli’s unique CINTURATO Blue tread pattern on the sole – used to generate maximum traction at wet races – provides grip and control for the power under your feet.

Fast as a bullet, aerodynamic as a racing car, the shoe’s upper features a perforated Microfiber-suede on the vamp, with lateral mesh panels for breathability, providing the perfect fit to own the road.

In AW19 PUMA will bring the track to the street, influencing a new generation inspired by the hustle and roar of racing in their style and swagger on the streets. We will create a powerful and relevant new look and feel for PUMA Motorsports. We will break through the ordinary, tear down the trackside barriers and accelerate into the streets at full throttle!

The new Replicat – X in the first colorway will be pre-launched from May 15 on puma.com

 

About PUMA:

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 11,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com.

About PIRELLI:

Established in 1872, Pirelli is among some of the world’s leading tire producers and the only one exclusively focused on consumer tyres (car, motorbike and bicycle) and associated services. Pirelli has a distinct positioning in high value tyres, characterized by an advanced technology with more than 2,400 homologations obtained, thanks to partnerships with the most prestigious car manufacturers in the world. In order to achieve the highest levels of performance, safety and containment of environmental impact, Pirelli has always been strongly committed to research and development, in which it invested 6.1% of revenue from high-value products in 2018. Involved in motorsport since 1907, Pirelli has been the exclusive official tire partner of the  FIA Formula One World Championship™ since 2011 and has just renewed the agreement until 2023. Pirelli Design, in line with Pirelli’s strategic focus on the Prestige and Premium car segments, develops targeted design projects in collaboration with a select number of partners that represent excellence in their respective areas of business, with the ultimate aim of offering products that are unique and iconic.

Mitch Evans Wins First Formula E Race for Panasonic Jaguar Racing in Rome

Mitch Evans made history for Panasonic Jaguar Racing, claiming the team’s first ever ABB FIA Formula E win in Rome. It is Jaguar’s first international motorsport victory since 1991.

During a qualifying session plagued with intermittent rain showers, an impressive performance from Mitch saw the Kiwi driver clinch P2 from Super Pole. Teammate Alex claimed a ninth place qualifying, before being penalised for exceeding the maximum power limit and started at P21.

An early collision at turn 17/18 caused a pile up of several cars and brought out a red flag.

Mitch drove confidently at the restart and managed to overtake Andre Lotterer with Attack Mode at turn 11 for the lead of the race. Despite Lotterer activating Attack More a lap later, the Kiwi driver defended well and held onto his first win in the series.

The Panasonic Jaguar Racing team will now prepare for the Paris E-Prix on 27 April.

Mitch Evans commented about the win:

“This feels beautiful. It was a fantastic race. The first few laps were tricky in the wet. After the red flag I just wanted to stay steady. From early on I felt comfortable and my energy management was ahead of target so we decided to use it when it mattered. I wanted to use Attack Mode when Lotterer didn’t have it to gain that power difference. We had great pace from the beginning, so I really felt confident out there today.

It’s been years since I had a win, so this really feels amazing. I’m so happy for the team, for everyone at Panasonic Jaguar Racing for all their hard work and to Jaguar Land Rover for their support over the past three seasons. This has really come at a great time.”

Collector Cars Auction in Paris

Based in Neuilly-sur-Seine for 25 years and well established in fourth place among the auction houses in France, Aguttes will this year organise three sales of classic cars in Paris.

Taking place at 4PM on Sunday 17 March at the Espace Champerret, the Spring Sale will give enthusiasts and collectors the opportunity to acquire one of the 69 cars chosen by the Aguttes on Wheels team. Covering the years 1927 to 2012, a wide range of different cars with a colourful past will be offered for sale; you can already admire them by consulting the online catalogue

 

Among this selection of 69 cars, the presence of several first-class collections should be noted. To mark the firm’s centenary, no fewer than 21 Citroëns are presented in the catalogue, including one of the most amazing European collections, featuring no fewer than 11 Traction Avants with unique or unusual specifications, produced in the factory at the quai de Javel or at Slough and Hammersmith in England. 

Comprising three delightful Italian models, the collection ‘Il Fascino Italiano’ will be sold at auction; it will bring together an iconic trio made up of the Alfa Romeo Giulia 1600 SS, Ferrari 365 GT4 2+2 and Fiat Dino 2.4 Spider. A keen collector of Maseratis, their owner decided to diversify his collection by acquiring these three models several years ago.

Unusually, Aguttes will also offer a collection of three Honda motorbikes for sale. One is an RC45 VFR750 in road trim, while the other two had a proud history in competition. The Honda RS 250 R SPL in Rothmans livery is one of the rare competition models built for private customers in 1992, while the RC45 Endurance competed in the 1999 Bol d’Or and finished 5th at the 24 Hours of Le Mans in 2000.

For many years now, Aguttes has regularly turned the spotlight on motorsport in the pages of its catalogues. On this occasion too, you can marvel at some splendid cars which have contributed to the history of the sport. Among them, a Group 4 Audi Quattro which is a perfect replica of the car driven by Michèle Mouton when she became the first woman to win the San Remo Rally in the World Rally Championship. Another era and another champion: in 2002 Jutta Kleinschmidt finished second on the Paris-Dakar driving a Mitsubishi Pajero MPR9, with which Stéphane Peterhansel won the Rally of Tunisia that same year. Fully reconditioned today, it will be sold with a large stock of spare parts. Finally, one of the four Fiat 508 CS Balilla Aerodinamica Mille Miglias still in running order today will be one of the stars of this auction. Estimated at 200,000 – 300,000 €, this stylish little car with its very clean and innovative lines has been in the same ownership for 49 years and is now in very good condition with an elegant patina. 

Pirelli Motorsport Commitment in North America

Pirelli is involved in 10 major championships at the forefront of American motorsport, with 40 Pirelli personnel committed to a variety of races and rallies every weekend, supplying tens of thousands of tires.

This is the scale of Pirelli’s competition involvement this year in North America, with a motorsport history that stretches back from more than 110 years but has never been more relevant.

Motorsport in fact represents an essential part of the Italian firm’s research and development program, as an open-air testing laboratory. This is why Pirelli places such an emphasis on motorsport in every global territory, as it’s only by pushing the extremes of performance on track that the best Ultra High Performance tires are created for the road.

As announced recently, Pirelli USA has renewed its agreement with Porsche Club of America for the next three years, enhancing its backing further with the addition of the Werks Reunion Amelia Island, which Pirelli will support alongside the five national programs: PCA Club Racing, PCA High Performance Driver Education (HPDE), PCA Autocross, Porsche Parade, and PCA Treffen. Pirelli will not only supply tires, but also trackside support.

In a new venture with Porsche enthusiasts for 2019, Pirelli will now also support the Air-Cooled Cup USA for two years. This championship is for Porsche models from pre-1966 to 1998, and features seven rounds starting in April at Portland International Raceway in Oregon.

But there are also many long-standing associations that have been renewed. The Trans Am Series has been an iconic name in American motorsport since its inception in 1966 and Pirelli has been the headline sponsor since 2017. The 2019 season will mark the start of a five-year extension, taking the partnership through to 2025. There will be 12 races for the 2019 season, and Pirelli will once again be at the forefront of each event, providing tires and support.

Similarly, Pirelli has equipped the Intercontinental GT Challenge since 2014 and will continue to do so for the coming years. In this championship, Pirelli provides its renowned P Zero slick tires for a grid made of a variety of different high-performance prestige brands. The 2019 championship starts in February with the Liqui-Moly Bathurst 12 Hours in Australia and visits the United States one month later when it comes to the stunning Laguna Seca track in California, for the California 8 Hours.

Key parts of the Pirelli USA program are also the P Zero-equipped single-make championships from Ferrari (Ferrari Challenge) and Lamborghini (Lamborghini Super Trofeo), which have become iconic fixtures on the American motorsport calendar.

Pirelli’s motorsport activities in North America are centered beyond the USA. The Challenge Xtreme Elite series in Canada is a rally series that Pirelli has supported for three years and will continue to do so for another three: underlining Pirelli’s heritage in off-road motorsport as well as on circuits. The first event is in February in Quebec, where competitors will face heavy snow and subzero temperatures.

In Mexico, Pirelli is supporting the grass roots of motorsport with the Formula 4 series: designed as an introduction to single-seater racing cars for the champions of the future, running on P Zero tires.

These are just some of the championships that Pirelli will support in North America throughout 2019, setting new standards of performance, style and professionalism.

About Pirelli
Pirelli was founded in 1872 and has its headquarters in Milan, Italy. Pirelli focuses its business on the high end, premium product segment where it is a world leader. Pirelli has a commercial presence in over 160 countries, and 19 factories in 13 countries. Successfully competing in motorsports since 1907, Pirelli is currently the exclusive supplier to the Formula 1 championship, the Superbike World Championship, and many other championships around the world.

Pirelli Tire North America (PTNA) includes the Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, a state-of-the-art manufacturing plant in Silao, Mexico, sales and marketing offices in New York City, Los Angeles, Detroit, Montreal and Mexico City, and a prestige flagship store in Los Angeles. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car and motorcycle applications. For more information regarding Pirelli, please visit www.pirelli.com

Pirelli Showcases The Evolution Of Ferrari GT Tires

Six era-defining sports cars, six of their racing variants, and six competition tires that were built especially for them: the story of the Ferrari Challenge covers 26 years and some of the most important models ever to come from Maranello, whose competition variants have made up Ferrari’s celebrated one-make series. This is territory that Pirelli knows well, having been the exclusive tire supplier to the Ferrari Challenge ever since the championship made its debut. This presented an important opportunity for Pirelli to study new concepts in extreme conditions – as is always the case in motorsport, among eager gentlemen drivers – but based on road-going cars, with the same characteristics and dynamics. The Ferrari Challenge was born in 1993 and since then more than 1000 drivers have taken part. The number of tires used has been simply incalculable. This is also because the Ferrari Challenge has expanded from the European series to Asia and the United States: a whole world of gentlemen drivers, each at the wheel of a Ferrari equipped with Pirelli tires.

CARS AND TIRES: THE HISTORY OF THE FERRARI CHALLENGE

The very first car that got the one-make series underway was the Ferrari 348 Challenge. It was derived from the 1989 348 TB and TS, carrying over the road car’s 3.5-liter V8 engine that put out 320 horsepower. Compared to the road-going version, the 348 Challenge car wasn’t extensively modified, but it did wear slick tires that were especially developed by Pirelli. The very first Ferrari Challenge tire was a 17-inch slick with different sizes at front and rear (245/620-17 and 265/640-17 respectively). Just like the car, the tires also had a strong link with their road-going equivalents: to make them, Pirelli used the normal P Zero moulds, but with a specific construction and compounds.

The 348 drove its last races in 1996, alongside the new 355 Challenge car. This was also a direct descendant of its road-going equivalent, including the 380-horsepower engine that was identical to the road car. The safety devices needed for competition and bespoke Pirelli tires made it different though. The Italian firm made its first 18-inch tires for Ferrari’s one-make series: a size that would remain for more than 10 years.

In 2000, the third car to be used on the Ferrari Challenge made its debut: the 360 Challenge, which was based on the 360 Modena. It had the same power as the road car (400 horsepower) but less weight.  The 360 Challenge car underwent some important modifications the following year, with increased 415 horsepower. The tires were required to perform better as well, but the generation of Pirelli tires that was born with the 355 was still more than capable of responding to the demands of cars and drivers, which meant that only new tire sizes and compounds were introduced.

The 430 Challenge marked an important new step for the one-make series: while it put out the same 490 horsepower of the road car, it was adapted thanks also to the lessons that Ferrari had learned in Formula 1. For example, it boasted the first carbon ceramic braking system of any Ferrari competition car, so the tires also needed some important modifications. The first 19-inch tires were made, both as slicks and wets, but these became ‘full wet’ tires for the first time, with a specific full wet tread pattern.

In 2010, the acclaimed Ferrari 458 Italia formed the base of the latest Challenge car, taking to the track with the same 570 horsepower as the road car but weighing 100 kilograms lighter and with specific engine mapping and a competition exhaust. There was also an electronic rear differential that required the tires to work in parallel with it.  Pirelli adapted the tire dimensions and compound, while maintaining the same wheel size.

Turbocharging came to the Ferrari Challenge in 2016 with the arrival of the 488 Challenge: the first time that a turbo engine had ever been seen on the championship in 25 years. There was a 100-horsepower increase compared to the 458, while the lap time round Fiorano was improved by a second. Pirelli developed new tire sizes for the 488 Challenge to cope with the car’s extra performance.

Theo Mayer, who manages Pirelli’s Ferrari Challenge program, said: “It’s an excellent opportunity for Pirelli to work alongside Ferrari on the Challenge. Alongside the professional drivers there are also gentlemen drivers: amateurs who have other real world commitments on top of racing. The tires are always developed in parallel with the car, one year before the Challenge is officially launched, enhancing drivability and performance for drivers at every level. The objective of these developments has been to maximize performance, using the latest technical innovations from Pirelli’s renowned motorsport department. This helps to make the tires more driveable in all dry conditions. For rainy conditions, a specific full wet tire has been developed. Now that we are entering the 26th year of our partnership, our next objective will be to celebrate half a century together.”

Petersen Auto Museum

The Petersen Automotive Museum will debut its latest exhibit, “Legends of Los Angeles: Southern California Race Cars and Their Builders,” to the media and ticket holders on November 8, 2018. Located in the Charles Nearburg Family Gallery, the display will feature 12 race cars, racing artifacts and 180-degree panoramic video, providing an immersive way to experience a variety of the fastest and most famous cars built in and around Los Angeles. The reception will pay homage to racing icon Parnelli Jones, a motorsports legend known for his exploits in Indy Car, sports car and off-road racing.

Southern California’s passion for racing became apparent in the early 1900s. The temperate climate and diverse landscapes provided limitless opportunities for racing. Metropolitan cities became home to large racing venues, dry lake beds became the site of land speed trials, airport runways became drag strips and mountains became off-road courses and hill climbs.

Reflecting this diversity, the exhibit will present race cars by the region’s renowned designers and engineers including Fred Offenhauser, Harry Miller, Frank Kurtis and Max Balchowsky. In addition to two racing engines on display, key vehicles will include the 1924 Miller 122, the 1929 Ford 22 Jr. Model A Roadster, the 1963 Ol’Yaller Mark IX, the 1966 AAR Eagle #31 and the 1975 Edmunds Tamale Wagon.

“Although people tend to associate different cities with car racing, Los Angeles has played one of the most consequential roles in the sport,” said Executive Director Terry L. Karges. “Our new exhibit pays tribute to this rich history and honors racing greats such as Parnelli Jones, who has been a hero to fans around the nation for decades. We are thrilled to host and recognize Parnelli at the opening night reception as one of the most successful racers to come out of Los Angeles with accomplishments in a wide range of motorsports.”

Most remembered for his accomplishments at the Indianapolis 500, Jones is often regarded as one of the most versatile racers of all time. He has won nearly every major auto racing event in the United States including six Indy Car wins, four NASCAR wins, 25 sprint car wins and 25 midget car wins. Apart from racing, Jones has operated several successful automotive-related businesses. The preview evening will conclude with an auction featuring signed Jones memorabilia.

“Legends of Los Angeles” will officially open to the public on November 10, 2018 and will run through December 1, 2019. To purchase tickets to the opening or learn more about the Petersen Automotive Museum, please visit www.Petersen.org.

Pirelli × Prada

Pirelli has signed an agreement with Luna Rossa Challenge for the constitution of a partnership aimed at the development of a multi-year project which will lead to Luna Rossa’s participation in the next edition of the America’s Cup, set for New Zealand in 2021.

Pirelli and Prada will be co-titled sponsors of the vessel and will detail their plans at a soon to be organized event.

Now in its 36th edition, the America’s Cup is the oldest trophy in the history of sport, which sees the participation of the most technologically advanced boats in the world.

The project will entail, over the 4-year period 2018-2021, a series of regattas, events and activities with the two brands as protagonists. In 2019, the first two regattas of the America’s Cup World Series will take place in the Mediterranean; in 2020 another three World Series regattas will be held in Europe, the United States of America and Asia; from January 2021, always in Auckland, there will be the Prada Cup, Challenger selection regattas, followed by the 36th edition of the America’s Cup Presented by Prada, scheduled for March 2021.

This will be Luna Rossa’s fifth tilt at the Trophy and in this edition it will be the Challenger of Record, that is, the first challenger of the last edition’s winning team, Emirates Team New Zealand.

Patrizio Bertelli, Chairman of Luna Rossa Challenge, said “Pirelli is the ideal partner for this new America’s Cup challenge. With over half a century’s experience at the highest levels of high technology world sports, it will be an important asset at the heart of our project. In this sense it is correct to speak of a real and true collaboration between the Team and Pirelli.”

“Pirelli – said Marco Tronchetti Provera, Executive Vice President and CEO of Pirelli – chose to be a part of this project because it represents both a sporting and technological challenge, able to bring Italy and the Pirelli brand to the attention of the entire world. The America’s Cup, as Formula 1 is to motorsport, is the most prestigious sailing competition, with a great history and tradition. It embodies values and is for a public of impassioned fans that perfectly match Pirelli’s, enabling the company to continue enriching its brand, reinforcing its positioning in high technology with clients around the world and its relationship with consumers through traditional channels and all the new digital platforms.”

See the video at this link: http://youtu.be/ATyWMPL5Y38