Posts tagged with "Motorsport"

Lotus Type 49 illustration by Heather Skovlund for 360 Magazine

Remixing Lotus Type 49 Sounds

The sounds of Evija: British music producer

remixes iconic Lotus engine note for EV hypercar

  •  Patrick Patrikios works with world-famous artists and on Hollywood movie soundtracks
  • Lotus Type 49 provides inspiration for Evija soundscape to create a blueprint for the company’s future electric cars
  • Patrick explains creating the sounds of the Lotus Evija on YouTube and at the Lotus website

Lotus is working with a renowned British music producer, inspired by the engine note of the iconic Type 49, to develop a range of sounds for the all-electric Evija hypercar. Patrick Patrikios has written and produced for Olly Murs, Sia, Britney Spears, Pixie Lott, and numerous other world-famous stars. He was Brit Award-nominated in 2018 for his collaboration with Little Mix, and the tracks he’s worked on have been streamed more than a billion times. “We wanted to create a soundscape for the Evija that was recognizably and distinctively Lotus,” said Patrick. “I sat with the development team at Hethel and discussed what that should be. We wanted something intrinsically connected to Lotus so we could set an audio blueprint for its future electric cars.”

Patrick loved the idea of using a famous Lotus as a starting point, and what better example than the Type 49 – one of the most iconic race cars of all time. He explained: “There’s a purity to that V8, a raw edge and an emotion that stirs something in your soul, just like the best songs.” The process began with the recording of a Type 49, which Patrick fed into his computer. In digitally manipulating the sound he and the Lotus team realized that slowing the engine note down created a similar frequency to the natural driving sound produced by the Evija’s advanced all-electric drivetrain.

“I adjusted the replay speeds and digital filtering of the Type 49 to generate a soundscape for the Evija – it was a very organic process,” said Patrick. “We all wanted something to spark an emotional connection between car and driver. Sound is hugely influential when it comes to creating and forming emotions, to enrich that bond that’s such a critical part of the Lotus experience.” Patrick concluded: “I love that the sound from one of the most iconic Lotus race cars of all time has been the inspiration for its newest. There’s a symmetry to it which is beautiful.”

Welshman Patrick has been a Lotus fan since childhood thanks to his car-loving father. An Evora driver, he splits his time between Los Angeles and the UK. His body of work includes Hollywood movie soundtracks as well as songs from internationally renowned recording artists. Patrick’s primary task was to craft the Evija’s external noise as it begins to deliver its immense ‘0-186mph (300km/h) in under nine seconds’ acceleration. However, using the Evija soundscape he created, he has also developed chimes and tones for everything from the activation of the indicators to the seatbelt warning. Few race cars from any motorsport brand are as celebrated as the Lotus Type 49. It won on its first Formula 1 outing, the 1967 Dutch Grand Prix, with legendary driver Jim Clark at the wheel, and a Type 49 was on pole position at every race for the rest of the season. The following year Graham Hill won the F1 Drivers’ Championship in a Type 49. Only 12 examples were ever made, and the car will be forever associated with two world debuts. The Type 49 was the first to use the all-new Lotus-developed Cosworth-Ford DFV engine that would dominate the Formula 1 grid for more than a decade, and it also marked the first appearance of the iconic red, white and gold colors of Lotus sponsor Gold Leaf, one of the most recognizable motorsport liveries of all time.

Lotus Type 49 image by Lotus
Lotus Type 49
Aston Martin image from sassy films for 360 MAGAZINE article

ASTON MARTIN COGNIZANT FORMULA ONE™ TEAM LAUNCHES THE AMR21

Team launches first Aston Martin Grand Prix car in 61 years, in high-tech virtual live event watched by fans all over the world

The Aston Martin Cognizant Formula One™ Team has today revealed to the world its 2021 Formula One World Championship competitor, the new AMR21, in a virtual live event.

One of the most anticipated Formula One car launches in recent years took place in The Vault, an immersive virtual experience that played host to the historic moment when Aston Martin unveiled its first Grand Prix car since the DBR5 which was raced by Roy Salvadori and Maurice Trintignant in the 1960 British Grand Prix. 

The AMR21 was revealed in a striking green livery in recognition of the brand’s traditional racing colours, carrying prominent branding from title partner, Cognizant, the IT giant helping lead the team’s digital transformation journey towards future success.

The recent influx of new partners ensured that the AMR21 was presented with logos from a host of global brands alongside Cognizant, including Peroni, Crypto.com, SentinelOne, EPOS, NetApp, Girard-Perregaux and Replay. The long-standing support of BWT continues with the addition of a delicate magenta stripe down each side of the chassis. Ravenol, JCB, Bombardier and Pirelli all continue their partnerships into the new era. 

Aston Martin Lagonda’s Executive Chairman, Lawrence Stroll, opened today’s event and welcomed fans, media, colleagues and partners who were enjoying the show virtually from all around the world. He was joined by Tobias Moers, CEO of Aston Martin Lagonda; Otmar Szafnauer, CEO and Team Principal of Aston Martin Cognizant Formula One™ Team; and, by video link, Brian Humphries, CEO of Cognizant, who all spoke of the great significance of seeing the Aston Martin name back on the Formula One grid.

The new driver pairing of Sebastian Vettel and Lance Stroll were also prominent in the presentation, as well as Aston Martin Cognizant Formula One™ Team Technical Director, Andrew Green. 

Lawrence Stroll, Executive Chairman, Aston Martin, commented: 

“I have dreamed about this day for a very long time. I have always been a car guy, since I was a child. I have always loved racing, too. My first dream was to own a Formula One team. My second dream was to acquire a significant shareholding in Aston Martin Lagonda. Today is about the merging of those two dreams. So, as I say, today is all about dreams, and it shows that dreams really can come true, in the shape of our new AMR21.” 

Sebastian Vettel, Driver, Aston Martin Cognizant Formula One™ Team, said: 

“Even though I have raced for four Formula One teams and for many years, starting a new season with a new team still gives me a sense of excitement.

“As a driver, I have always kept my eye on the competition and this team has consistently impressed me with what they have been able to do without the biggest of budgets. So, when Lawrence [Stroll] and Otmar [Szafnauer] approached me last year, and explained what their ambitions were, I was immediately very motivated to join the team.” 

Lance Stroll, Driver, Aston Martin Cognizant Formula One™ Team, added: 

“This is such an exciting time of the year. The car launch is when everything starts to feel real again, especially this year with our new identity as Aston Martin Cognizant Formula One™ Team. The new name is exciting for everyone and there is a massive buzz around the factory.” 

Now that the new Aston Martin Cognizant Formula One™ Team car has been revealed to the world, tomorrow marks the exciting and much anticipated track debut of the AMR21, before it makes its journey to Bahrain for testing next week (March 12th-14th) ahead of the Bahrain Grand Prix on March 28th. 

ATL Street Sleigh Riders via Jorge Sigala for Reebok

REEBOK’S “I3 MOTORSPORTS” CAMPAIGN

Today, Reebok officially unveils its highly anticipated “Street Sleigh” footwear and apparel collection, championed by moto-inspired takes on the brand’s iconic retro footwear models: the Question Mid and new Classic Leather Legacy. Introducing the brand’s “I3 Motorsports” narrative, which highlights Reebok’s relationship to bike life through the lens of its original rough rider Allen Iverson, the “Street Sleigh” pack is available December 15, 2020 from Reebok.com, Foot Locker, Champs and Finish Line, among other local retailers.

With a history in motorsports sponsorship dating back to the mid-80s and the introduction of its racing-inspired Answer IV and I3 Apparel range in the early 00’s, Reebok – alongside cross-cultural icon Allen Iverson – helped introduce motorsports to the streets at the turn of the century. In fact, Reebok’s vibrant and overbranded I3 Apparel line is often recognized as one of the earliest and most important crossovers between streetwear and sportswear.​ Today, like most team sports, inner city motorsport or “bike life”  is an important subculture in many cities, affording freedom of expression and a sense of community.

​To celebrate this important subculture, Reebok released a photo series that documents riders from Atlanta, a prominent, thriving bike life city. The series [HERE] captures the pure freedom of expression, movement, style and prowess of these individuals and their wider community.

Tailored with a contemporary red and black holiday aesthetic nodding Iverson’s heart and style, the Question Mid “Street Sleigh” [imagery HERE] presents a material execution inspired by ATV’s and dirt bikes known for their high-contrast matte and gloss detailing. ​The Deep Black full-grain leather upper is accented with a patent synthetic toe and a Rich Red randing (mock welt) overlay that flows onto a glossed midsole for a truly eye-catching design. The silhouette effectively underlines the intersection of bike life and basketball in the inner city – two important and often overlapping subcultures in which Reebok remains rooted. Available in adult ($140, G57551), junior (GV7187), preschool (GV7184) and toddler (GV7182) sizing.

Riding alongside Question Mid is the new Classic Leather Legacy [imagery HERE] that puts its own twist on the “Street Sleigh” narrative. With a Rich Red leather upper seated atop a Deep Black rubber outsole and mixing glossy and matte overlays throughout, the Classic Leather Legacy “Street Sleigh” presents a clean and thoughtful symbol of bike life and Reebok heritage. Available in adult ($80, GZ2752) sizing. 

“Street Sleigh” will also usher in the introductory release of Reebok’s new “Iverson Apparel” range, showcasing historic images captured by longtime A.I. photographer Gary Land, among other graphic designs. Apparel imagery can be found HERE.

Imagery of the Atlanta photo series, Question Mid and Classic Leather Legacy “Street Sleigh” and new “Iverson Apparel” range can be found HERE.

Finally, to tie a bow around the holiday release, professional basketball player Montrezl Harrell delivers “Street Sleigh” gifts to kids in this animation-style short film, which can be viewed HERE.

Reebok’s “Street Sleigh” footwear and apparel pack is available December 15, 2020 from Reebok.com, Foot Locker, Champs and Finish Line, among other local retailers. Fans can stay tuned for more from “I3 Motorsports” in Spring 2021.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.

For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/. Discover Reebok at the following locations:https://www.instagram.com/reebok/;http://twitter.com/reebok; and http://youtube.com/reebok.

ATL Street Sleigh Riders via Jorge Sigala for Reebok
Classic Leather Legacy "Street Sleigh" for Reebok
Iverson Apparel Street Sleigh for Reebok
Iverson Apparel Street Sleigh for Reebok
Question Mid "Street Sleigh" for Reebok
Created by MDKGraphicsEngine – Licensed to Adidas Production
Question Mid "Street Sleigh" for Reebok
Kaelen Felix illustrates motorcycle article for 360 magazine

Motorcycles, Mates × Memories

Author Bill Snelling is set to release a telling autobiography about his life in the world of motorcycle sports. Set to release on January 19, 2021, this is a book to add to your New Year’s reading list.

The book tells of motorcycling social history, as seen from the saddle. Snelling creates an entertaining autobiography, recounting a lifetime spent at the heart of British motorcycle sport, and living on the Isle of Man.

Throughout the book, Snelling reflects on his lifetime passion for two-wheeling in an entertaining, motorcycle-themed memoir. He recalls the decades of motorcycling mayhem, mud and madness that have characterized his 70-odd years living the dream. From his early days at Arthur Lavington’s Velo shop to pounding the long-distance trials and the many race circuits he has ridden, his new book covers it all. 

Bill admits he was better off-road than on tarmac, but he did win one race! He went on to work for Motorcycle Sport magazine, and as a dispatch rider, before moving permanently to the Isle of Man.

His book includes memories from a lifetime spent in the world of motorcycles and racing as well as a personal account of the golden years of the Tourist Trophy races. Also included are original photos from the TT archives that capture the thrill of the races. 

Author Bill Snelling is set to release a telling autobiography about his life in the world of motorcycle sports. Set to release on January 19, 2021, this is a book to add to your New Year’s reading list.

The book tells of motorcycling social history, as seen from the saddle. Snelling creates an entertaining autobiography, recounting a lifetime spent at the heart of British motorcycle sport, and living on the Isle of Man.

Throughout the book, Snelling reflects on his lifetime passion for two-wheeling in an entertaining, motorcycle-themed memoir. He recalls the decades of motorcycling mayhem, mud and madness that have characterized his 70-odd years living the dream. From his early days at Arthur Lavington’s Velo shop to pounding the long-distance trials and the many race circuits he has ridden, his new book covers it all. 

Bill admits he was better off-road than on tarmac, but he did win one race! He went on to work for Motorcycle Sport magazine, and as a dispatch rider, before moving permanently to the Isle of Man.

His book includes memories from a lifetime spent in the world of motorcycles and racing as well as a personal account of the golden years of the Tourist Trophy races. Also included are original photos from the TT archives that capture the thrill of the races. 

Read along as Snelling shares his passion and experiences as a rider and Manx Grand Prix competitor. This book is perfect for anyone interested in British motorcycle racing. 

Snelling’s book can be preordered here as well as on Amazon. The book runs for £16.99 UK, $29.95 USA and $32.95 CAN.

CHAMPIONS DEFEND THEIR CROWN AT THE 24 HOURS OF LE MANS 2019

24 Hours of Le Mans 2019 – Fast Facts:   

  • After 24 hours of competition at the 8.467 mi Circuit de la Sarthe, it was the No. 8 TOYOTA GAZOO Racing that took victory at the 24 Hours of Le Mans 2019.
  • The record-breaking 61-car field that started the 87th edition of this historic endurance challenge, demonstrated the durability and robustness of the modern sports car.
  • Rolex has championed 24-hour racing since the 1960s, recognizing the on-going quest for engineering excellence and precision.
  • The Swiss watch brand has been the Official Timepiece of the 24 Hours of Le Mans since 2001.
  • The No. 8, driven by Sébastien Buemi, Kazuki Nakajima and Fernando Alonso, secured back-to-back 24 Hours of Le Mans titles and the 2018-2019 FIA World Endurance LMP Drivers’ Championship.
  • This edition marked the first time the 24 Hours of Le Mans hosted the season finale of the FIA World Endurance Championship (WEC). Over the course of 86 hours of driving across six countries and 14 months, the WEC witnessed incredible technical developments across the field as the teams continuously closed the competitive gap to one another.
  • Rolex Testimonee and record nine-time winner of the 24 Hours of Le Mans, Tom Kristensen remarks: “This weekend has illustrated the rollercoaster of emotions at Le Mans – we have experienced the thrill of close racing, as well as the anguish of untimely reliability issues. The race demands absolute perseverance and durability from both human and machine in their shared pursuit of the ultimate performance.”
  • Presented to the overall winners of the 24 Hours of Le Mans is a specially engraved Rolex Oyster Perpetual Cosmograph Daytona.

ROLEX AND MOTORSPORT
Rolex’s close ties with motorsport date back to Sir Malcolm Campbell’s World Land Speed Record successes in the 1930s, when he became the first driver to break the 300 mph barrier (483 km/h) at the wheel of his car Bluebird. Since then, Rolex’s presence in motor racing has grown steadily, its support extending to revered endurance events, such as the Rolex 24 At DAYTONA, the 24 Hours of Le Mans and the FIA World Endurance Championship. In 2013, Rolex became associated with Formula 1®, the pinnacle of motorsport, having supported Rolex Testimonee Sir Jackie Stewart since 1968. The brand also has a global appreciation for classic car events steeped in elegance, beauty and tradition, including the Pebble Beach Concours d’Elegance®, The Quail, A Motorsports Gathering, the Rolex Monterey Motorsports Reunion and the Goodwood Revival.
 
ABOUT ROLEX
AN UNRIVALLED REPUTATION FOR QUALITY AND EXPERTISE
Rolex, a Swiss watch manufacture headquartered in Geneva, is recognized the world over for its expertise and the quality of its products. Its Oyster Perpetual and Cellini watches, all certified as Superlative Chronometers for their precision, performance and reliability, are symbols of excellence, elegance and prestige. The word “Perpetual” is inscribed on every Rolex Oyster. But more than just a word on a dial, it is a philosophy that embodies the company’s vision and values. Hans Wilsdorf, the founder of the company, instilled a notion of perpetual excellence that would drive the company forward. This led Rolex to pioneer the development of the wristwatch and numerous major watchmaking innovations, such as the Oyster, the first waterproof wristwatch, launched in 1926, and the Perpetual rotor self-winding mechanism, invented in 1931. Rolex has registered over 500 patents in the course of its history. A truly integrated and independent manufacturing company, Rolex designs, develops and produces in-house the essential components of its watches, from the casting of the gold alloys to the machining, crafting, assembly and finishing of the movement, case, dial and bracelet. Furthermore, Rolex is actively involved in supporting the arts and culture, sport and exploration, as well as those who are devising solutions to preserve the planet.

PUMA X Pirelli: the new “Replicat -X”

FAST AS A BULLET, AERODYNAMIC AS A RACING CAR

PUMA and Pirelli introduce the new “Replicat -X” inspired by modern sports cars.

  • Pirelli and PUMA join forces to develop a revolutionary new shoe inspired by motorsport.
  • A completely fresh silhouette made with a sole and upper construction that helps you to control the grip off and on track.
  • The Replicat-X marks a new PUMA motorsport design philosophy bringing racing to the road.

You know the sound of a racing car? It’s the sound of power. A legend in the tire industry, Pirelli dominates that power both on and off the track. And now you can feel the excitement of the race track at your feet.

For the first time, PUMA and Pirelli join forces to bring control to your feet. Combining Pirelli’s CINTURATO Blue tire, used at the top level of racing with Puma’s motorsport heritage, the new Replicat-X is designed to perform like a modern supercar, bringing the track to the street.

 

The Replicat-X sports an “oversized” full rubber outsole, with a comfortable molded sock-liner. Pirelli’s unique CINTURATO Blue tread pattern on the sole – used to generate maximum traction at wet races – provides grip and control for the power under your feet.

Fast as a bullet, aerodynamic as a racing car, the shoe’s upper features a perforated Microfiber-suede on the vamp, with lateral mesh panels for breathability, providing the perfect fit to own the road.

In AW19 PUMA will bring the track to the street, influencing a new generation inspired by the hustle and roar of racing in their style and swagger on the streets. We will create a powerful and relevant new look and feel for PUMA Motorsports. We will break through the ordinary, tear down the trackside barriers and accelerate into the streets at full throttle!

The new Replicat – X in the first colorway will be pre-launched from May 15 on puma.com

 

About PUMA:

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 11,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com.

About PIRELLI:

Established in 1872, Pirelli is among some of the world’s leading tire producers and the only one exclusively focused on consumer tyres (car, motorbike and bicycle) and associated services. Pirelli has a distinct positioning in high value tyres, characterized by an advanced technology with more than 2,400 homologations obtained, thanks to partnerships with the most prestigious car manufacturers in the world. In order to achieve the highest levels of performance, safety and containment of environmental impact, Pirelli has always been strongly committed to research and development, in which it invested 6.1% of revenue from high-value products in 2018. Involved in motorsport since 1907, Pirelli has been the exclusive official tire partner of the  FIA Formula One World Championship™ since 2011 and has just renewed the agreement until 2023. Pirelli Design, in line with Pirelli’s strategic focus on the Prestige and Premium car segments, develops targeted design projects in collaboration with a select number of partners that represent excellence in their respective areas of business, with the ultimate aim of offering products that are unique and iconic.

Mitch Evans Wins First Formula E Race for Panasonic Jaguar Racing in Rome

Mitch Evans made history for Panasonic Jaguar Racing, claiming the team’s first ever ABB FIA Formula E win in Rome. It is Jaguar’s first international motorsport victory since 1991.

During a qualifying session plagued with intermittent rain showers, an impressive performance from Mitch saw the Kiwi driver clinch P2 from Super Pole. Teammate Alex claimed a ninth place qualifying, before being penalised for exceeding the maximum power limit and started at P21.

An early collision at turn 17/18 caused a pile up of several cars and brought out a red flag.

Mitch drove confidently at the restart and managed to overtake Andre Lotterer with Attack Mode at turn 11 for the lead of the race. Despite Lotterer activating Attack More a lap later, the Kiwi driver defended well and held onto his first win in the series.

The Panasonic Jaguar Racing team will now prepare for the Paris E-Prix on 27 April.

Mitch Evans commented about the win:

“This feels beautiful. It was a fantastic race. The first few laps were tricky in the wet. After the red flag I just wanted to stay steady. From early on I felt comfortable and my energy management was ahead of target so we decided to use it when it mattered. I wanted to use Attack Mode when Lotterer didn’t have it to gain that power difference. We had great pace from the beginning, so I really felt confident out there today.

It’s been years since I had a win, so this really feels amazing. I’m so happy for the team, for everyone at Panasonic Jaguar Racing for all their hard work and to Jaguar Land Rover for their support over the past three seasons. This has really come at a great time.”

Collector Cars Auction in Paris

Based in Neuilly-sur-Seine for 25 years and well established in fourth place among the auction houses in France, Aguttes will this year organise three sales of classic cars in Paris.

Taking place at 4PM on Sunday 17 March at the Espace Champerret, the Spring Sale will give enthusiasts and collectors the opportunity to acquire one of the 69 cars chosen by the Aguttes on Wheels team. Covering the years 1927 to 2012, a wide range of different cars with a colourful past will be offered for sale; you can already admire them by consulting the online catalogue

 

Among this selection of 69 cars, the presence of several first-class collections should be noted. To mark the firm’s centenary, no fewer than 21 Citroëns are presented in the catalogue, including one of the most amazing European collections, featuring no fewer than 11 Traction Avants with unique or unusual specifications, produced in the factory at the quai de Javel or at Slough and Hammersmith in England. 

Comprising three delightful Italian models, the collection ‘Il Fascino Italiano’ will be sold at auction; it will bring together an iconic trio made up of the Alfa Romeo Giulia 1600 SS, Ferrari 365 GT4 2+2 and Fiat Dino 2.4 Spider. A keen collector of Maseratis, their owner decided to diversify his collection by acquiring these three models several years ago.

Unusually, Aguttes will also offer a collection of three Honda motorbikes for sale. One is an RC45 VFR750 in road trim, while the other two had a proud history in competition. The Honda RS 250 R SPL in Rothmans livery is one of the rare competition models built for private customers in 1992, while the RC45 Endurance competed in the 1999 Bol d’Or and finished 5th at the 24 Hours of Le Mans in 2000.

For many years now, Aguttes has regularly turned the spotlight on motorsport in the pages of its catalogues. On this occasion too, you can marvel at some splendid cars which have contributed to the history of the sport. Among them, a Group 4 Audi Quattro which is a perfect replica of the car driven by Michèle Mouton when she became the first woman to win the San Remo Rally in the World Rally Championship. Another era and another champion: in 2002 Jutta Kleinschmidt finished second on the Paris-Dakar driving a Mitsubishi Pajero MPR9, with which Stéphane Peterhansel won the Rally of Tunisia that same year. Fully reconditioned today, it will be sold with a large stock of spare parts. Finally, one of the four Fiat 508 CS Balilla Aerodinamica Mille Miglias still in running order today will be one of the stars of this auction. Estimated at 200,000 – 300,000 €, this stylish little car with its very clean and innovative lines has been in the same ownership for 49 years and is now in very good condition with an elegant patina. 

Pirelli Motorsport Commitment in North America

Pirelli is involved in 10 major championships at the forefront of American motorsport, with 40 Pirelli personnel committed to a variety of races and rallies every weekend, supplying tens of thousands of tires.

This is the scale of Pirelli’s competition involvement this year in North America, with a motorsport history that stretches back from more than 110 years but has never been more relevant.

Motorsport in fact represents an essential part of the Italian firm’s research and development program, as an open-air testing laboratory. This is why Pirelli places such an emphasis on motorsport in every global territory, as it’s only by pushing the extremes of performance on track that the best Ultra High Performance tires are created for the road.

As announced recently, Pirelli USA has renewed its agreement with Porsche Club of America for the next three years, enhancing its backing further with the addition of the Werks Reunion Amelia Island, which Pirelli will support alongside the five national programs: PCA Club Racing, PCA High Performance Driver Education (HPDE), PCA Autocross, Porsche Parade, and PCA Treffen. Pirelli will not only supply tires, but also trackside support.

In a new venture with Porsche enthusiasts for 2019, Pirelli will now also support the Air-Cooled Cup USA for two years. This championship is for Porsche models from pre-1966 to 1998, and features seven rounds starting in April at Portland International Raceway in Oregon.

But there are also many long-standing associations that have been renewed. The Trans Am Series has been an iconic name in American motorsport since its inception in 1966 and Pirelli has been the headline sponsor since 2017. The 2019 season will mark the start of a five-year extension, taking the partnership through to 2025. There will be 12 races for the 2019 season, and Pirelli will once again be at the forefront of each event, providing tires and support.

Similarly, Pirelli has equipped the Intercontinental GT Challenge since 2014 and will continue to do so for the coming years. In this championship, Pirelli provides its renowned P Zero slick tires for a grid made of a variety of different high-performance prestige brands. The 2019 championship starts in February with the Liqui-Moly Bathurst 12 Hours in Australia and visits the United States one month later when it comes to the stunning Laguna Seca track in California, for the California 8 Hours.

Key parts of the Pirelli USA program are also the P Zero-equipped single-make championships from Ferrari (Ferrari Challenge) and Lamborghini (Lamborghini Super Trofeo), which have become iconic fixtures on the American motorsport calendar.

Pirelli’s motorsport activities in North America are centered beyond the USA. The Challenge Xtreme Elite series in Canada is a rally series that Pirelli has supported for three years and will continue to do so for another three: underlining Pirelli’s heritage in off-road motorsport as well as on circuits. The first event is in February in Quebec, where competitors will face heavy snow and subzero temperatures.

In Mexico, Pirelli is supporting the grass roots of motorsport with the Formula 4 series: designed as an introduction to single-seater racing cars for the champions of the future, running on P Zero tires.

These are just some of the championships that Pirelli will support in North America throughout 2019, setting new standards of performance, style and professionalism.

About Pirelli
Pirelli was founded in 1872 and has its headquarters in Milan, Italy. Pirelli focuses its business on the high end, premium product segment where it is a world leader. Pirelli has a commercial presence in over 160 countries, and 19 factories in 13 countries. Successfully competing in motorsports since 1907, Pirelli is currently the exclusive supplier to the Formula 1 championship, the Superbike World Championship, and many other championships around the world.

Pirelli Tire North America (PTNA) includes the Modular Integrated Robotized System (MIRS) facility and research and development center at its Rome, Georgia headquarters, a state-of-the-art manufacturing plant in Silao, Mexico, sales and marketing offices in New York City, Los Angeles, Detroit, Montreal and Mexico City, and a prestige flagship store in Los Angeles. The company manufactures, distributes and markets original equipment and replacement tires for export and domestic car and motorcycle applications. For more information regarding Pirelli, please visit www.pirelli.com

Pirelli Showcases The Evolution Of Ferrari GT Tires

Six era-defining sports cars, six of their racing variants, and six competition tires that were built especially for them: the story of the Ferrari Challenge covers 26 years and some of the most important models ever to come from Maranello, whose competition variants have made up Ferrari’s celebrated one-make series. This is territory that Pirelli knows well, having been the exclusive tire supplier to the Ferrari Challenge ever since the championship made its debut. This presented an important opportunity for Pirelli to study new concepts in extreme conditions – as is always the case in motorsport, among eager gentlemen drivers – but based on road-going cars, with the same characteristics and dynamics. The Ferrari Challenge was born in 1993 and since then more than 1000 drivers have taken part. The number of tires used has been simply incalculable. This is also because the Ferrari Challenge has expanded from the European series to Asia and the United States: a whole world of gentlemen drivers, each at the wheel of a Ferrari equipped with Pirelli tires.

CARS AND TIRES: THE HISTORY OF THE FERRARI CHALLENGE

The very first car that got the one-make series underway was the Ferrari 348 Challenge. It was derived from the 1989 348 TB and TS, carrying over the road car’s 3.5-liter V8 engine that put out 320 horsepower. Compared to the road-going version, the 348 Challenge car wasn’t extensively modified, but it did wear slick tires that were especially developed by Pirelli. The very first Ferrari Challenge tire was a 17-inch slick with different sizes at front and rear (245/620-17 and 265/640-17 respectively). Just like the car, the tires also had a strong link with their road-going equivalents: to make them, Pirelli used the normal P Zero moulds, but with a specific construction and compounds.

The 348 drove its last races in 1996, alongside the new 355 Challenge car. This was also a direct descendant of its road-going equivalent, including the 380-horsepower engine that was identical to the road car. The safety devices needed for competition and bespoke Pirelli tires made it different though. The Italian firm made its first 18-inch tires for Ferrari’s one-make series: a size that would remain for more than 10 years.

In 2000, the third car to be used on the Ferrari Challenge made its debut: the 360 Challenge, which was based on the 360 Modena. It had the same power as the road car (400 horsepower) but less weight.  The 360 Challenge car underwent some important modifications the following year, with increased 415 horsepower. The tires were required to perform better as well, but the generation of Pirelli tires that was born with the 355 was still more than capable of responding to the demands of cars and drivers, which meant that only new tire sizes and compounds were introduced.

The 430 Challenge marked an important new step for the one-make series: while it put out the same 490 horsepower of the road car, it was adapted thanks also to the lessons that Ferrari had learned in Formula 1. For example, it boasted the first carbon ceramic braking system of any Ferrari competition car, so the tires also needed some important modifications. The first 19-inch tires were made, both as slicks and wets, but these became ‘full wet’ tires for the first time, with a specific full wet tread pattern.

In 2010, the acclaimed Ferrari 458 Italia formed the base of the latest Challenge car, taking to the track with the same 570 horsepower as the road car but weighing 100 kilograms lighter and with specific engine mapping and a competition exhaust. There was also an electronic rear differential that required the tires to work in parallel with it.  Pirelli adapted the tire dimensions and compound, while maintaining the same wheel size.

Turbocharging came to the Ferrari Challenge in 2016 with the arrival of the 488 Challenge: the first time that a turbo engine had ever been seen on the championship in 25 years. There was a 100-horsepower increase compared to the 458, while the lap time round Fiorano was improved by a second. Pirelli developed new tire sizes for the 488 Challenge to cope with the car’s extra performance.

Theo Mayer, who manages Pirelli’s Ferrari Challenge program, said: “It’s an excellent opportunity for Pirelli to work alongside Ferrari on the Challenge. Alongside the professional drivers there are also gentlemen drivers: amateurs who have other real world commitments on top of racing. The tires are always developed in parallel with the car, one year before the Challenge is officially launched, enhancing drivability and performance for drivers at every level. The objective of these developments has been to maximize performance, using the latest technical innovations from Pirelli’s renowned motorsport department. This helps to make the tires more driveable in all dry conditions. For rainy conditions, a specific full wet tire has been developed. Now that we are entering the 26th year of our partnership, our next objective will be to celebrate half a century together.”