Posts tagged with "biker"

ATL Street Sleigh Riders via Jorge Sigala for Reebok

REEBOK’S “I3 MOTORSPORTS” CAMPAIGN

Today, Reebok officially unveils its highly anticipated “Street Sleigh” footwear and apparel collection, championed by moto-inspired takes on the brand’s iconic retro footwear models: the Question Mid and new Classic Leather Legacy. Introducing the brand’s “I3 Motorsports” narrative, which highlights Reebok’s relationship to bike life through the lens of its original rough rider Allen Iverson, the “Street Sleigh” pack is available December 15, 2020 from Reebok.com, Foot Locker, Champs and Finish Line, among other local retailers.

With a history in motorsports sponsorship dating back to the mid-80s and the introduction of its racing-inspired Answer IV and I3 Apparel range in the early 00’s, Reebok – alongside cross-cultural icon Allen Iverson – helped introduce motorsports to the streets at the turn of the century. In fact, Reebok’s vibrant and overbranded I3 Apparel line is often recognized as one of the earliest and most important crossovers between streetwear and sportswear.​ Today, like most team sports, inner city motorsport or “bike life”  is an important subculture in many cities, affording freedom of expression and a sense of community.

​To celebrate this important subculture, Reebok released a photo series that documents riders from Atlanta, a prominent, thriving bike life city. The series [HERE] captures the pure freedom of expression, movement, style and prowess of these individuals and their wider community.

Tailored with a contemporary red and black holiday aesthetic nodding Iverson’s heart and style, the Question Mid “Street Sleigh” [imagery HERE] presents a material execution inspired by ATV’s and dirt bikes known for their high-contrast matte and gloss detailing. ​The Deep Black full-grain leather upper is accented with a patent synthetic toe and a Rich Red randing (mock welt) overlay that flows onto a glossed midsole for a truly eye-catching design. The silhouette effectively underlines the intersection of bike life and basketball in the inner city – two important and often overlapping subcultures in which Reebok remains rooted. Available in adult ($140, G57551), junior (GV7187), preschool (GV7184) and toddler (GV7182) sizing.

Riding alongside Question Mid is the new Classic Leather Legacy [imagery HERE] that puts its own twist on the “Street Sleigh” narrative. With a Rich Red leather upper seated atop a Deep Black rubber outsole and mixing glossy and matte overlays throughout, the Classic Leather Legacy “Street Sleigh” presents a clean and thoughtful symbol of bike life and Reebok heritage. Available in adult ($80, GZ2752) sizing. 

“Street Sleigh” will also usher in the introductory release of Reebok’s new “Iverson Apparel” range, showcasing historic images captured by longtime A.I. photographer Gary Land, among other graphic designs. Apparel imagery can be found HERE.

Imagery of the Atlanta photo series, Question Mid and Classic Leather Legacy “Street Sleigh” and new “Iverson Apparel” range can be found HERE.

Finally, to tie a bow around the holiday release, professional basketball player Montrezl Harrell delivers “Street Sleigh” gifts to kids in this animation-style short film, which can be viewed HERE.

Reebok’s “Street Sleigh” footwear and apparel pack is available December 15, 2020 from Reebok.com, Foot Locker, Champs and Finish Line, among other local retailers. Fans can stay tuned for more from “I3 Motorsports” in Spring 2021.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.

For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/. Discover Reebok at the following locations:https://www.instagram.com/reebok/;http://twitter.com/reebok; and http://youtube.com/reebok.

ATL Street Sleigh Riders via Jorge Sigala for Reebok
Classic Leather Legacy "Street Sleigh" for Reebok
Iverson Apparel Street Sleigh for Reebok
Iverson Apparel Street Sleigh for Reebok
Question Mid "Street Sleigh" for Reebok
Created by MDKGraphicsEngine – Licensed to Adidas Production
Question Mid "Street Sleigh" for Reebok
Paul Basagoitia, MTB, HBO films, Red Bull Films, 360 MAGAZINE

#AnyOneOfUsHBO

The feature-length presentation marks the first-ever partnership between HBO Sports and Red Bull Films, telling a story that begins on October 16, 2015, the date of Basagoitia’s traumatic injury, and unfolding in real time through raw, intimate footage — much filmed by Paul himself — of the agonies of an unpredictable journey and uncertain future. Directed by Fernando Villena, the film features a chorus of other diverse spinal cord injuries (SCI) survivors, shining a light on the struggles that Basagoitia and all SCI patients confront every day, and the hope that drives them.

The film debuts Tuesday, October 29th at 9PM on HBO.

France on track for victory


Day Five – France on track for World Trophy victory


FIM pictures here.

The fifth and penultimate day of the ninety-second running of the FIM International Six Days Enduro (ISDE) in Brive, France saw Australia claim their first FIM World Trophy team victory of the competition as Matthew Phillips – Sherco, Daniel Milner – KTM, Daniel Sanders – KTM and Joshua Green – Yamaha placed twenty-eight seconds ahead of France, who maintained their position at the head of the overall World Trophy team results.

In the FIM Junior World Trophy category Italy took the win, finishing ahead of France and the USA. With just the final day motocross races to be contested, France lead Italy in the overall Junior World trophy category by a slender twenty-eight seconds. Also claiming their first Women’s World Trophy day win of the event, USA topped the results on day five but trail Australia in the overall Women’s World Trophy results by seven minutes.

Taking full advantage of the fact that France’s World Trophy team rider Christophe Nambotin – KTM was severely handicapped due to riding with a broken bone in his right hand, Australia claimed their first day win of the 92nd ISDE to finish twenty-eight seconds ahead of the home nation. Continuing their impressive results Finland placed third with Great Britain fourth and Portugal fifth. But with only the final day motocross races remaining, France carry a sizeable seven-minute and thirty-two second lead into the final day of competition in Brive. Finland sit third overall, just under two-and-a-half minutes behind Australia.

“It’s a great feeling to be in a very positive position in the World trophy category,” explained France World Trophy team rider Loic Larrieu. “With the injury to Christophe Nambotin this fifth day has been a tough one for us, but he is a very experienced and determined rider so he has done everything and more for the team. We are all looking forward to the final day. Personally, I want to do my part for team France, and if things go well I hope to also win the overall.”

In the FIM Junior World Trophy class a thrilling final is all but assured as just twenty-eight seconds separates class leaders France from Italy. On day five Italy went all out to reduce France’s lead, doing exactly that and shortening the gap from forty-four seconds to twenty-eight. Helped by a strong performance by Davide Soreca – Honda, Italy are ready to go all-out in the hope of winning the Junior World Trophy class for the first time since 2008 when the event was held in Greece. But with their home advantage France will be anything but easy to beat. The USA sit third overall, ahead of Great Britain, Spain and Chile.

Claiming their first day win in the FIM Women’s World Trophy class, the performances of the USA’s Kacy Martinez – KTM, Rebecca Sheets – KTM and Brandy Richardson – KTM suggest that it might not be long before they are ready to challenge the mighty Australian trio of Tayla Jones – Husqvarna, Jess Gardiner – Yamaha and Jemma Wilson – Yamaha for the Women’s World Trophy title. Getting their first day win in what is collectively their first ISDE, the USA topped the day by fifteen important seconds. With Australia second, Sweden finished third with France fourth. In the Women’s World Trophy standings Australia are nevertheless all but assured yet another class victory, carrying a seven-minute advantage into the final day.

Topping the Enduro 1 class results to maintain his position at the head of the overall class standings, Josep Garcia – Spain finished seven seconds ahead of Italy’s Davide Guarneri – Honda and heads into the final day motocross races with a forty-six second advantage. Behind Garcia and Sipes in the overall E1 standings, Ryan Sipes is just fourteen seconds behind Guarneri with Jeremy Tarroux – Sherco, Eero Remes – TM and Davide Soreca – Honda rounding out the provisional top six.

Topping three of the penultimate day’s five special tests, Loic Larrieu – Yamaha was the rider to beat in the Enduro 2 class. Placing eight seconds ahead of Nathan Watson – KTM, Australia’s Daniel Milner – KTM ended the day third, ahead of Christophe Charlier – Husqvarna, Alex Salvini – Beta and Kailub Russell – KTM. With the one-minute penalty he picked up earlier in the week removed at the end of the fourth day, Loic Larrieu – Yamaha holds a commanding one-minute and thirty-one second lead at the top of the E2 class standings. Daniel Milner – KTM sits second ahead of Albin Elowson – Husqvarna, Salvini, Charlier and Watson.
 

Winning four of the five special tests in the Enduro 3 class, Taylor Robert – KTM claimed an eight second margin of victory while also taking one step closer to the overall E3 class win. With Spain’s Jaume Betriu – KTM once again Robert’s closest challenger, Australia’s Daniel Sanders – KTM placed third ahead of Matti Seistola – Finland and Chilean Ruy Barbosa – Husqvarna.

The sixth and final day of the 2017 FIM International Six Days Enduro (ISDE), France will see competitors compete in the final motocross races, situated close to the paddock in Brive.
 

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