Posts tagged with "biking"

Hammerhead lifestyle via Hammerhead for use by 360 Magazine

Prioritize User-Driven Problems For Big CX Gains’

By: Jess Braun

In the product world, companies tend to release updates and new models sparsely. And it makes sense. A product is made available to customers, those buyers give feedback, which is collected to inform the next major offering. What if, instead, companies made small, sometimes seemingly unnoticeable changes? That’s what Hammerhead does. It’s intentionally invisible, easily interactive, and ultimately achieved when research, strategy, technology, and user experience collaborate to simplify the complex and make the lives of our users easier in a way none of our competitors can match.

Like all products, the initial idea comes from creating a solution for a particular customer base. In our case, that’s cycling. From our own experiences, we were frustrated that the digital technology in cycling was still so far behind the material technology. Bikes used in competitive cycling boast carbon fiber, titanium, and technological advancements and are tested in wind tunnel and aerodynamic settings. By contrast, traditional cycling computers are far behind other consumer technologies, adapted from a paradigm built for car GPS units a decade ago. Clunky and difficult to use, they don’t do cycling justice.

The resulting product, called the H1, was a bike head unit clipped onto handlebars and used simple light patterns to guide cyclists. That has since transformed into the product we have today—the Karoo 2—which is based around the Android operating system. It’s that unique capability that allows the micro-change approach to CX to come to life.

While hardware takes time to develop and produce in a factory, the software can mold and change quicker. Even so, you will see major companies following the traditional model of collecting tons of data over months and years before releasing a major software update. Understandably, they want to take as much information to make the best decision possible. So instead, we take feedback in real-time and constantly iterate software updates. And that commentary comes from all of the customers, from our professional athletes and our more casual riders.

We take all the feedback from our pro cyclists, ambassadors, and customers, and we sort and filter it. From there, we’re able to identify themes and areas of opportunity. The product team uses this data to inform their product roadmap directly and what projects they develop and work on next. And those features get rolled out to all of our customers, including our professional athletes. When the user experience is well-thought, designed, integrated, and tested, every customer’s choice is instinctively the right one.

For example, when Chris Froome was training to return to the Tour de France, he asked for more detailed left-right power data. The product team developed the exact specifications that he was looking for. Not only did Chris get the benefit of having that data, but everyone now has access to that same data. We did something similar for Chris and his fellow ISN team cyclists Mike Woods and Dan Martin. They—some of the best climbers in the world—wanted more data on upcoming climbs for the Tour de France. We built a software feature called CLIMBER that was launched just ahead of the Tour so that not just the team but all riders around the world were able to use it. We even made some tweaks during the event as we got real-time feedback, and we continue to iterate and expand upon the feature.

Now, not all updates can happen in real-time or as quickly as those mentioned. But it speaks to our focus as a company to iterate rather than continually making a few major updates. Our competitors will release major upgrades about twice a year. It might get their customers talking, but we’ve found that this unheard-of rate of iteration allows our customers to be part of the conversation. They’re not simply giving one-time feedback on a feature and have to wait to see if their voices were heard. Instead, we’re hearing them—pros and all—and making changes in real-time.

Even with CLIMBER—which had a bigger release with a long lead time—we just released an iteration as a different way of introducing more data within the feature. It’s learning from the real world. The more people, the more information, the more quickly we can act to enhance CX. Ultimately, the best product teams fall in love with problems, not solutions, and our interactions with our customers help us uncover problems that if solved elegantly can significantly improve a rider’s overall experience.

It’s also a lower-risk approach. Since we are making small changes, we can quickly identify how and if that impacts the user experience. If the customer doesn’t like the change or it creates unforeseen bugs, we can revert before it gets paved over. But, if they like it, we can build on it. 

We understand the software is fundamentally what our customers experience from day today, and we want to make that experience the best one possible. As customers’ wants and needs change from day to day, we should also adapt our product to suit those requests if possible. It might not be a big, flashy announcement all the time that gets everyone talking (for better or worse). But these micro-changes have proved to make for big CX gains.

GoTrax EBE2 image via Alex Bogdan for use by 360 Magazine

GoTrax EBE2 Electric Bike

By: Emily Bunn x Vaughn Lowery

GoTrax’s EBE2 Electric Bike lets cyclists trek faster and further than ever before. The EBE2 Electric Bike is part of GoTrax’s high series line, which showcases the brand’s e-bikes with the largest motors and longest distance capabilities. The EBE2 is one of GoTrax’s most lightweight and high performance e-bike models.

360 Magazine had the incredible opportunity to test ride GoTrax’s EBE3 on the Ballona Creek Bike Path. We mountain biked over six miles of trails, soaking up sun and the picturesque California landscape. Our exhilarating bike trip with GoTrax led us from Marina Del Rey to Culver City. Reminiscent of canal-side bike trails in Amsterdam, Ballona Creek offered awe-inspiring views during our adventure. We whisked through sandy trails, expeditiously sped alongside Ballona Creek, and enjoyed breathtaking views across LA with GoTrax.

We can’t wait to take the EBE2 out for a spin at other LA cyclist hot-spots, like Elysian Park, Cogswell Dam, Mount Wilson, Marvin Braude/Pacific Coast Bike Path, Griffith Park, and The Rose Bowl Loop Trail.

Save time and money on commuting costs by utilizing the ferocious capability and cost-conscious feasibility of the EBE2. Fashioned for fast paced city cruising, this stealthy e-bike maintains a smooth ride for busy commuters. A super hero of modern microtransit, this agile e-bike makes for superior errand runs, pleasure trips or getaway missions. Channel The Hulk as you take on the world on this tenacious, brawny e-bike.

Without ever compromising speed or style, this reliable e-bike lets cyclists go the distance. The EBE2 lessens one’s ecological impact and carbon footprint, transportation costs, and time spent sitting in morning rush traffic while increasing efficiency, physical activity, and pleasure.

GoTrax provides transportation solutions that are accessible and affordable. The company describes their mission as such: “To change, the future of commuting by making products that are environmentally friendly and an effective alternative to traditional transportation, To create, a smarter, greener, and more unique traveling experience, To inspire riders everywhere to experience and join the electric vehicle revolution.”

Design

The EBE2 boasts ultra-modern curb appeal, so riders are sure to be transported with sophistication and style. This e-bike is available to be outfitted in two attractive, monochromatic colorways- white or black. The super sleek, slim, 68.1” x 24.8” x 42.1” aluminum alloy body can compactly fit on subways, maneuver crowded city streets, and beat congested traffic in the bike line. The narrow frame also improves handling and cornering capabilities.

The EBE2 is designed with stylish rims that give the bike a unique, cosmopolitan appearance. The ergonomic, plush bike seat provides a comfortable, cushioned ride, no matter the distance. This souped-up model also comes with custom aluminum alloy rims.

Weighing in at only 66 lbs. and with a 265lb maximum pay load capacity, this light weight electric bike is transportable yet sturdy. This e-bike is sure to be the crown jewel of the streets, showcasing subtle sophistication with its low noise motor.

Technology 

On the bike’s handlebars, the LED display conveniently shows the five speed settings, speedometer, battery life, odometer and headlight status. Positioned to the right of the display monitor is the Shimano 21 speed shifter. Shimano’s products are known to be durable, and provide riders with rapid shift capabilities.

In close reach is the e-bike’s accelerator, located next to the bike’s speed shifter system. Under the LCD display is a USB port, allowing adventurers to charge mobile USB devices on the go.

Durability 

The thin, 26” air filled, shock absorbing, road pneumatic tires allow for increased adaptability and maneuvering capabilities. With up to 50 miles of pedal assist, or 25 miles using thumb throttle only, the EBE2 is the ultimate companion for venturesome cyclists. The pedal assist settings on this e-bike have five speed settings for personalized rider customization. For bikers with the need for speed, the EBE3 is able to climb up to 20mph.

On both sides of the handlebars rests the EBE2’s hand brakes, allowing bikers to yield at a moment’s notice. The vehicle is also equipped with both front and rear brakes. Alert other cyclists of your presence on the road instantaneously with the bike’s horn, situated on the right side of the handlebars.

Thanks to the sturdy front fork suspension and 26” shock absorbing thin road tires, the EBE2 absorbs impact, lessening strain on bikers. The suspension is able to be locked and unlocked.

The EBE2 is a loyal escort where ever riders go–thanks to the e-bike’s 1P53 waterproof rating and aluminum body. Ready for any outdoor expedition, this bike can travel through most weather and road conditions. The off-road capabilities of the EBE2 makes for endless expedition, whether on rugged mountain terrain or uneven city streets.

Performance 

Reach new speeds with the massive 350 watt brushless motor, which can accelerate to 20 mph. This power-packed motor provides high torque while simultaneously maintaining low power consumption. With the impressive Shimano speed shifter, riders can transition between gears without friction.

Bikers can venture out on lengthy day trips and extended cruises with the EBE2’s 36V 10.4Ah high capacity battery. Compared to the EBE2’s sister model, the Emerge, this newer model packs more power than ever before. The EBE2 lets bikers to reach up to 50 miles under PAS Mode, or up to 25 miles under electric mode. The long range battery, which provides prolonged travel potential, is seamlessly integrated into the bike’s body. Able to recharge in just 6 hours, GoTrax effortlessly keeps up with all of life’s thrilling adventures.

For riders seeking out extra long-lasting battery power, consider Raptic Strong‘s Titan 225 battery. The Titan 225 is a portable, rechargeable battery generator designed to provide long-lasting power for all your devices– able to recharge your phone up to twenty times, laptops up to five times, and tablets up to six times. The battery includes three USB hubs, one USBC hub, a lighter plug, and an AC plug. This portable power cell came in handy while we traversed trails at Ballona Creek all day long. With this extremely durable battery, you don’t have to worry about losing power– no matter where your e-bike adventure takes you! 

Safety

This e-bike is able to keep riders safe even at night, thanks to its illuminating front headlight. For added visibility, attach a valve tire light– like this one from Buzztronics– to your e-bike. USB handlebar lights also can help brighten biker’s paths while riding at night. For bikers looking for rechargeable, long-lasting, illuminating power, look no further than Dash‘s 520 USB light. 

For bikers looking for more security, bike lock kits like UBULLOX’s on Amazon provide tools for proactive protection. Their bike kit includes a heavy duty bike lock, shackle, security cable, mounting bracket, and keys. Similarly, security tech company ABUS offers security solutions with their folding locks.

Another protective security measure bikers can take is attaching a horn to their vehicle. This guide can help find the optimal horn for your bike. Considerations to keep in mind while purchasing a bike horn include sound, type of horn, sound modes, size, ease of use, and price.

The EBE2’s included kick stand allows for bikers to prop up their bike while stopped. 360 Magazine recommends checking that the brake system is properly functioning before use. Furthermore, be sure to review the e-bike’s safety warnings.

Ergonomics × Additional Features

Compared to other similar GoTrax models- including its predecessor model (the EBE1) and proceeding model (the EBE4) – the EBE2 reigns triumphant. The EBE2 is able to travel faster and almost double as far as the EBE1. The EBE2’s 26” inch tires towers over both the EBE1 and EBE4 model’s wheels, providing the utmost stability for riders. These wheels are unlikely to get bent, and provide long lasting wear. As compared to regular bikes with spokes, the EBE2’s mag wheels more lightweight, which licenses this e-bike to accelerate faster.

The EBE2 is affordable compared to other e-bikes in its category, such as the NCN Moscow Plus or the ECOTRIC Fat Tire bike. The GoTrax 26” EBE2 Electric Bike also has a more powerful motor than comparable electric bikes, like the NAKTO 26” Caro Electric Bike. The thumb throttle on the EBE2 is relatively smaller than average, which allows it to comfortable fit into rider’s palms.

The EBE2’s original price was $889.99, but this impressive, intrepid e-bike is currently on sale for just $849.99. Upon purchase, orders are generally processed in 24 hours and shipped out for free in 3-5 business days.

This e-bike is easy to assemble, but mobile bike services may be contacted if need be. Cyclists looking for aid in constructing their e-bike should call Velofix– a mobile bike shop with many locations across the United States. For those on the East Coast, Cycle Haus is another trustworthy option for mobile e-bike repair. On the West Coast, Hoopty Bikes Mobile Bike Repair offers 24/7, mobile bike services. Once their e-bike is put together, riders are to be cruising in style wherever they journey on GoTrax’s EBE2 Electric Bike.

All of GoTrax’s products are certified to UL safety standards. If you’re not satisfied, GoTrax offers a 30-day return and 90-day warranty. Furthermore, for additional purchase, customers can add on a 2-year ($74.99) or 3-year ($849.99) warranty plan.

Purchase NOW

GoTrax EBE2 lifestyle image from Emily Dodge at GoTrax for use by 360 Magazine
GoTrax EBE2 lifestyle image from Emily Dodge at GoTrax for use by 360 Magazine
Sunlite LightRing USB Combo Light product image by Armon Hayes for use by 360 Magazine
Buzztronics Sparx Valve Tire Light with Battery image by Armon Hayes for use by 360 Magazine
Raptic Strong Titan 225 battery product image via Vaughn Lowery for use by 360 Magazine
GoTrax Emerge Electric Bike image via Vaughn Lowery and Armon Hayes for use by 360 Magazine

GoTrax Emerge Electric Bike

By: Emily Bunn x Vaughn Lowery

Photo Credit: Armon Hayes

GoTrax has recently unveiled its 2021 electric bike series. With enhanced durability and power—and the same affordability customers love and expect—GoTrax provides an even more incredible e-bike selection than ever. 360 Magazine had the opportunity to test ride GoTrax’s newest model, the GoTrax Emerge Electric Bike 26”, on the reopened, bustling streets of New York.

360 Magazine took the Emerge for an exhilarating evening cruise through the Bronx and by the Lincoln Center, during which we clawed around sharp turns in Central Park with dexterous stability. If you’re in New York City, consider taking advantage of the public bike paths on summer nights.

The Emerge electric bike is a batmobile for commuters in a concrete jungle. With shock-absorbent, wear-resistant tires, this model is perfect for smooth city cruising. With the powerful 350w read-drive motor, this e-bike packs robust torque for unimpeded riding. As such, the Emerge can also handle rugged, uneven mountain terrain.

GoTrax offers electric transportation solutions that are becoming increasingly popular in today’s personal transportation-dependent society. Especially in the time of many being wary of public transportation, e-bikes provide a practical solution and sustainable alternative to traditional travel. Environmentally friendly and efficient, this bike is essential for active, ecologically conscious cyclists. With an auto hibernation function that goes into effect after 10 minutes of standby, the Emerge helps cyclists conserve energy.

All of GoTrax’s products are certified to UL safety standards, and the company understands the importance of ensured safety, ferocious performance, and high-quality design.

Design

Available in a sleek black or vibrant teal color, the streamlined design of this e-bike has major curb appeal and competitive performance ability. The fatigue and fracture-resistant 6061 aluminum alloy frame makes for an ultra-durable bike body.

Weighing in at 53.9lbs, this vehicle is sturdy, but also easily lightweight and transportable. The vehicle’s product dimensions are 68.5” x 25.6” x 42.9”. Further, this e-bike has an IPX4 waterproof rating, so riders can travel in any weather condition.

The Emerge has a maximum payload of up to 265lbs. However, the bike’s smaller frame was designed for optimal use with smaller, shorter riders. The compact design of this e-bike makes for effortless maneuvering and cornering.

Technology 

Access all your digital needs in fingertips’ reach during your ride with the e-bike’s digital LED display. With an integrated power switch, battery indicator, front headlight, and gear switch, riders have complete control behind the wheel.

GoTrax knows that customers crave convenience, so the company made sure to prioritize such on their newest commuter bike model. On the handlebars, next to the digital display, riders can also access the bell, hand brakes, throttle, and three-speed level settings effortlessly.

Durability 

The Emerge bike is equipped with mighty, sturdy 26” tires. These pneumonic rubber tires have tenacious grip, which is helpful when riding on rugged or slippery surfaces. They can even endure light potholes.

Further, these heavy-duty tires are shock absorbent and wear-resistant. Compared to regular tires, they provide a faster ride with less drag.

Performance 

Cruise all day in your new favorite e-bike, thanks to its 36V, 7.5aH battery capacity. Once fully charged, the Emerge can transport riders up to 26 miles using pedal assist, and 16.7 miles on pure electric mode. Riders need not wait long after their cruise to keep going, as the high-capacity battery recharges in just 4-6 hours. This quick charge provides a long-life cycle for extended bike trips or unpredictable travel situations. Conveniently, the battery is removable and comes with a built-in lock, so riders need not worry about it becoming lost or stolen. Simply use the enclosed key and lift the battery for removal.

If you’re looking for even more power, look no further than the Emerge’s 250w brushless gear motor. This powerful motor can provide speeds of up to 20mph, delivering riders to their destinations in a breeze.

Ramp up your ride with the e-bike’s convenient hand throttle brake. The Emerge packs in major brawn and power, allowing riders to effortlessly climb hills with up to 14-degree inclines.

When it’s time to take a pause, the Emerge comes with a dual disc brake and an electric, anti-lock braking system. The Shimano professional 7-speed transmission system guarantees user control while on the go. This top-of-the-line transmission system ensures a comfortable and controlled cruise. Once stopped, the e-bike’s installed kickstand ensures proper, upright storage.

Safety

With its horn and illuminating LED headlamp, the Emerge e-bike is a safe option for nighttime rides. Extra LED lights can be attached to the bike’s front and back for increased nighttime visibility.

For users looking for aid while cruising, the Emerge has an assisted bicycle mode for long travels. Assist mode allows riders to avoid zero starting, frequent braking, and aids in driving against the wind.

Other modes include pure electric mode and normal bike. Riders can adjust the vehicle to their exact specification with the three gear speeds: 1 gear (8.7mph), 2 gear (14.3mph), and 3 gear (19.8mph.)

360 Magazine recommends checking that the brake system is properly functioning before use. Be sure to review the e-bike’s safety warnings.

Ergonomics × Additional Features

Compared to other bikes in its category, such as the Swagtron EB7 commuter e-bike, the Emerge has a larger battery capacity, faster speed capability, and larger tires. Further, the Emerge is trendier than other e-bikes, with its Samsung battery sleekly camouflaged inside the bike’s body. As such, GoTrax’s newest Emerge model leaves other electric bikes in the dust. While the Emerge is similar to GoTrax’s earlier Alpha XL model, the Emerge stands out as the clear choice for smaller and shorter riders.

The Emerge Electric Bike comes modestly priced, at the cost of $699.99. Upon purchase, orders are generally processed in 24 hours and shipped out in 3-5 business days,

We’re sure you’ll love the Emerge e-bike as much as us, but if you’re not satisfied, GoTrax offers a 30-day return and 90-day warranty. Furthermore, for additional purchases, customers can add on a 2-year or 3-year warranty plan. Consider giving your new, shiny e-bike a name upon purchase.

Agile × Easy to Assemble 

Note that while the bike arrives 95% assembled, customers still have to finish assembly manually or should seek assembly service. Cyclists looking for aid in constructing their e-bike should call Velofix– a mobile bike shop with many locations across the United States. For those on the East Coast, Cycle Haus is another trustworthy option for mobile e-bike repair. On the West Coast, Hoopty Bikes Mobile Bike Repair offers 24/7, mobile bike services. Once their e-bike is put together, riders are to be cruising in style wherever they journey on the GoTrax Emerge Electric Bike.

Purchase NOW

GoTrax Emerge Electric Bike image via Vaughn Lowery and Armon Hayes for use by 360 Magazine

GoTrax Emerge Electric Bike image via Vaughn Lowery and Armon Hayes for use by 360 Magazine

GoTrax Emerge Electric Bike image via Vaughn Lowery and Armon Hayes for use by 360 Magazine

Post Vaccination Adventure Image by Sublime Public Relations courtesy of Adam York for 360 Magazine

Post-Vaccination Adventures

President Joe Biden’s recent announcement that the United States will have enough coronavirus vaccines for all adults by the end of May – two months earlier than previously thought – is promising news for travelers. Precautions will still need to be taken, of course, but domestic travel is likely to be popular again this summer, highlighted by national parks, active trips and travel where physical distancing is possible. Here are six dream vacations to take this summer once you’ve gotten your shots.

 

1. Long-Weekend Cycling: Adventure Cycling Association is offering a new collection of long-weekend tours close metropolitan areas to make it easy to give bike travel a try. Options include taking in the crisp mountain air and stunning vistas while cycling around the stunning Lake Tahoe on the California-Nevada border, or leaving behind the hustle and bustle of New York City to bike up the Hudson River valley and visit peaceful state parks. To learn more, visit this website

 

2. Greater Yellowstone Adventures: A stay at The Wilson Hotel in Big Sky, Montana, offers the opportunity to explore the surrounding mountains, rivers and Yellowstone National Park. Go hiking through shaded forests and wildflower-filled alpine meadows, float or fly fish in a clear, cool river, experience the adrenaline rush of lift-served mountain biking at Big Sky Resort, or tour the natural wonders and wildlife of Yellowstone. To learn more, visit this website.

 

3. Explore National Parks by RV: Blacksford is a new recreational vehicle rental business with an all-inclusive pricing model that includes unlimited miles, no generator fees, bedding, bath and kitchen supplies, free Wi-Fi, free annual national park pass and 24-hour roadside assistance. Blacksford also curates road trip experiences by connecting travelers with vetted campsites, guides and other hand-picked attractions. To learn more, visit this website.  

 

4. Channel Your Inner Cowboy: “Yellowstone,” the wildly popular cable television series starring Kevin Costner, has sparked newfound interest in luxury dude ranch vacations. Red Reflet Ranch, a 28,000-acre guest ranch in Ten Sleep, Wyoming, has experienced a surge of guests booking five-figure vacations because of their love for the series. Guests stay in fully-stocked private cabins and enjoy farm-to-table cuisine while participating in equestrian programs, cattle branding, hiking, mountain biking, ATVing, fly fishing, shooting, family-friendly activities and cooking classes. To learn more, visit this website.

 

5. Idaho Hot Springs, Camping and Cycling: Escape Adventures is excited to offer a multiday cycling tour showcasing Idaho’s magnificent Sawtooth Range and some of the state’s most scenic natural hot springs. The tour includes five days of transfixing road rides – including over the highest paved road in the American Northwest – colorful mining towns, wild rivers and remote natural hot springs. To learn more, visit this website.

 

6. Retreat to a Teton Tiny House: With sustainably built, LEED-certified “tiny house” cabins, Fireside Resort is Jackson Hole, Wyoming’s most innovative take on resort town lodging. The resort embraces modern, yet rustic design and presents a fresh approach to luxury lodging. Nestled in a wooded setting at the foot of the Teton Range, the cabins allow guests to get back to nature while enjoying the intimacy of a boutique hotel and the ambiance of their own cozy residence. To learn more, visit this website.

Post Vaccination Adventure Image by Sublime Public Relations courtesy of Adam York for 360 MagazinePost Vaccination Adventure Image by Sublime Public Relations courtesy of Adam York for 360 Magazine

Post Vaccination Adventure Image by Sublime Public Relations courtesy of Adam York for 360 Magazine

Fireside Resort. Post Vaccination Adventure Image by Sublime Public Relations courtesy of Adam York for 360 Magazine

Himiway Escape by Kaelen Felix for 360 Magazine

Himiway Escape

By: Emily Bunn and Vaughn Lowery

Himiway knows that their customers require comfort, capability, and fun when looking for a new eBike. The company knowingly advertises: “Kids prefer toys, grown-ups desire power, and elders need support.” Fortunately, their new model of the 2021 Himiway Escape is a moped-style electric bike that provides user-compatible customizations to bikers of any age.

Himiway offers an approachable, non-intimidating way to ride for all of its users–the only thing that will be difficult is deciding when to stop. The Himiway Escape emphasizes both form and function, absorbing impact while providing a controlled biking experience–and looks good while doing it.

The Himiway is the love child of American grit and Asian electronic bike innovation. The company’s founder, Mike Magaruh, has always had a passion for biking and improving his vehicle’s parts to create a more well-oiled machine. In college, Mike travelled to China and was inspired by the popularity of electric bikes. Taking inspiration from South Korean, Taiwanese, Japanese, and Chinese bike innovations, combined with the American desire for all-terrain vehicles, Mike created the first Himiway Cruiser in his own garage in California. When Mike tried riding his bike for the first time, he felt like a tough guy– and who tougher, or more American, than Ernest Hemingway? From that moment, the Himiway title was born and as they say, the rest is history.

Curb Appeal

With a sleek, matte black exterior and satin finish-accoutered with white accents-the Himiway Escape looks sophisticated, capable, and elite. The high quality, no-slip, double-stitched, PU leather handlebar grips provide a touch of sophistication and rugged elegance to the eBike. Without these handlebar grips the wooden handles of the bike can cause splinters, so we recommend this purchase for the best Himiway experience.

Design

Outshined by the sleek, attractive exterior, one of the hidden aspects of the Escape’s design is its invisible battery (here at 360 Magazine, we used a Samsung battery), which sits flush within the side frame of the bike’s body. The battery takes 6-7hrs to charge and can be charged while attachment or while released and unlocked. It has a total battery capacity of 672Wh, and lasts for 45+ miles per charge. Additionally, the Himiway Escape is installed with an integrated, automatic brake light and a large, bright 48V LED headlight, so users can bike safely any time of day. Another notable safety feature of the bike includes the half twist throttle on the handlebars. This throttle prevents accidental activation, protecting users from any possible harm.

The Escape’s pedals have been installed with a dual sided, aluminum crankset. These crankset guards enforce that the bike’s chains stay in place, even when traveling over mountainous topography. The low to the ground design of the pedals makes getting onto the eBike easy. Once users are seated on the Escape, the comfort of the seat’s large, wide design becomes immediately apparent.

One of the most fun features of the Himiway Escape include the rear rack installed on the back of the bike. This rack can also function as an extra seat, so you can bring a friend along for the adventure! If you’re looking for more storage, Himiway offers an optional basket on the front of the bike for purchase for $89.

Technology 

One of the most high-tech and helpful features of the Himiway is it’s large LCD display panel between the bike’s handlebars. Positioned at the precise angle to making checking information quick and easily accessible while riding, the LCD display provides battery capacity, an odometer, speedometer, and a wattmeter. If you’re on a long cruise and run out of phone battery needed to access your route, the display also includes USB charging capabilities.

The pedal assist level power adjustment is one of the most luxurious features of the Himiway Escape. This function lets users program their pedal assist settings, and customize the amount of power delivered in each setting. This eBike of the future provides user-curated experiences that make your travels more enjoyable. As they say, it’s not about the destination, it’s about the journey.

Customization

The LCD display panel is customizable, and with modification users can increase the bike’s maximum speed to 28mph, from an original maximum speed of only 22mph. In order to access this top speed, press the plus and minus buttons simultaneously to enter the menu. Once on the menu, press and hold the add and minus button again. Another menu screen should show up with a large “P” on the top of the screen, above four zeros. From here, use the plus and minus buttons to type 0-5-1-0. Use the “I” button to submit the digits.

After that, another the bike screen will enter another menu with a large “LS” on the top section, above “23 inches” on the bottom of the screen. You can also use the plus and minus buttons to change decrease this number to your preferred wheel height. After that, press enter again.

From there, the LCD display screen should show a large another “LS” above the number 90. It is on this menu that users can customize the bike’s speed limit. (While the Himiway cannot reach 90mph, it is the highest value on the speed limit menu.)

To exit these menus and return to the main screen, press and hold the “I” button. For further customization and assembly instruction, check out this review from JoelsterG4K’s Youtube channel.

Durability 

Designed with a 6061-aluminum frame, the Himiway eBike is built to endure all the journeys you will take together. With a 330lbs payload capacity, you can pile on the fun with no worries to weigh you down. Designed to decrease the cumulated pressure of both the bike and its rider, the Escape’s 20”X4” Kenda Fat Tires provides tenacious grip and traction on difficult riding surfaces. Kenda Tires are made for performance, and are designed with a reflective white strip so you can ride safely, no matter what time of day. The full suspension design on the bike allows users to be insulated from the impact of rough or rocky terrain, and provides a comfortable riding experience.

Additionally, the Himiway comes with an ultra-sturdy, pre-assembled kickstand. However, we recommend two people to assemble to Himiway, and encourage taking a visit to your local eBike store to double check its assembly.

Performance 

The Shimano 750W brushless, geared hub motor and 7 speed gear shift system allows users acceleration and power while riding the Himiway Escape, up to a maximum speed of 22mph. The Escape’s motor has a max torque of 80Nm, so bikers are able to take on any terrain effortlessly.

Riders can fluidly switch cog sizes to aid riding whatever path suits your personal journey. With over 45mi per charge, the Himiway is perfect for short trips to the store, or long cruises along scenic stretches. The charger is designed on the side of the vehicle, sleekly hidden away until you need it.

When you get to wherever the wind takes you, or if you just need a break, the Himiway Escape’s 180mm hydraulic disc brakes, paired with a full suspension system, allow users to stop at a moment’s notice. The aluminum alloy comfort-grip break levers, with a motor cut off switch, allow for maximum control while riding.

Ergonomics x Additional Features

Compared to other bikes in its category, such as the Rad Power Bikes Radrunner or the Super73 S1, the Himiway Escape shines with its dual suspension system and hydraulic front shocks. These capabilities provide for a much smoother ride than other comparable moped eBikes. Another popular eBike, the Juiced Scorpion, falls flat next to the Escape when considering the Escape’s cheaper price point and more lightweight design.

Modestly priced (and currently on-sale) at a price point of $1,599, the Himiway Escape is the perfect new toy for all outdoor enthusiasts. Upon purchase, the bike also comes with many free, included accessories such as the Himiway Escape rear rack, 16 in 1 multi-function bike repair tool (which includes a Socket Hex Wrench 8/9/10/mm, Slotted Screwdriver, Phillips Screwdriver, Socket Extension Rod, Solid Wrench 8/10/15/mm, Hex Key Wrench 2/2.5/3/4/5/6mm, and Spoke Wrench), full fenders made from durable PVC and stainless steel, and a Himiway bike cap. If you’re in the market for more bike customizations, we recommend you purchase a Bluetooth enabled Tile to keep track of your bike in case of emergency, battery operated horn, cellphone holder, and folding lock–all of which are available on Amazon.

This e-bike is the perfect travel companion, eagerly waiting to join you on all your adventures.

PRE-ORDER NOW

Safety

Once you have your Himiway Escape, you’re sure to get some admirational stares as you cruise in style. However, with an amazing eBike comes great responsibility. In order to make sure you’re keeping your Himiway Escape safe from theft or harm’s way, make sure you’re being extra cognizant to not leave your bike in shady areas that are large hives of bike theft activity. Switch up where you leave you bike so thieves can’t notice your commuting patterns to set up a targeted attack, and utilize multiple bike locks. You can even lock individual parts of your eBike to the bike itself. Further, by anchoring your Himiway to objects stronger than your bike’s frame, and ensuring that the way your lock passes through the bike requires the most effort and damage to be removed, you can deter most criminals looking to avoid a complicated robbery. Further, the parking in well-lit areas lessens the chance of theft since thieves don’t like to be seen in the spotlight. Better yet, bring your bike inside with you if your destination allows.

himiway escape for 360 Magazine

himiway escape for 360 Magazine

himiway escape for 360 Magazine

Kaelen Felix illustrates Elkhart Lake for 360 magazine

Elkhart Lake WI

By Elle Grant x Vaughn Lowery

As summer winds down and fall arrives, many find themselves itching for one last summer getaway, or rather, that first autumn weekend away. 360 Magazine was able to take advantage of such a trip, visiting Wisconsin’s Elkhart Lake this past September. Located in the heart of Moraine State Forest, Elkhart Lake is the ideal natural getaway, being home to lake activities as well as canopied hiking and biking trails.

Elkhart Lake, located on the East side of Wisconsin, is both a stunning sojourn into nature and also a historical destination. With a population just under one thousand, the village maintains a cozy quality, with local shops, restaurants, and activities maintaining a small-town, yet polished feel. Yet during the summertime, the town swells and comes to life. First inhabited by the Potawatomi Indians, the name Elkhart stems from the description Native people had of the area, that the lake resembled the shape of an elk’s heart. Native American culture can easily be explored in the area through local tours and at the Henschel’s Indian Museum. Elkhart is also a significant historical definition in terms of its relationship to racing, reaching its peak in the mid 1950s.

Our stay at the Shore Club was nothing short of superb. The new owners, Tom and Kristin Pagel, have done an incredible job renovating the hotel. Renovations including adding updated technology to enhance guest stays: Netflix, Alexa, a digital concierge through the Whisper app, Peloton bikes will soon be available, and luxury motor sports for those interested. Furthermore, the site also boasts an indoor pool, a game room with ping pong tables and vintage arcade games, and a gym. For those interested in seeing Elkhart on two wheels, free bikes are available for guest use at the front desk. The restaurant on site, the Cottonwood Social, offered consistently well-done meals, including the perfect weekend brunch.

We began our lake escape with a pontoon cruise on the namesake of the area, Elkhart Lake. Before departing, we sipped and snacked on the Osthoff’s signature cocktails and hors oeuvres. On the pontoon boat, we were able to view the lake’s crystal-clear lake waters and receive a tour that included information of the area’s history, legends, and folklore. The evening air aboard the boat made this the perfect way to begin a stay. Following the pontoon ride, dinner at the Osthoff Resort’s newest restaurant, Concourse Restaurant and Lounge, proved to be a unique culinary experience. With specialties such as the honey balsamic trout, seared scallops with sweet pea risotto, and the veal schnitzel with pickled cucumber relish, there was a delicious and refined option forevery set of tastebuds. The restaurant’s décor, a tribute the area and Osthoff’s vintage racing roots, also deserves special note.

Elkhart lake is famed for its historic roots as a racing circuit in the 1950s. During this decade, the village of Elkhart Lake transformed into an open-road race circuit where top sports car drivers traveled from all around the world to take on the unique terrain. Likewise, thousands of fans were drawn to the area, eager to see the athletes and vehicles alike. The racing today is focused at Road America,but the historic circuit is marked with signs denoting Wacker’s Wend, Kimberly’s Korner, and Dicken’s Ditch. This auto focused tour of the area isn’t to be missed. Road America also offers an opportunity to join in on the fun with options such as go-karting and ATVs at this world-acclaimed facility.

Road America and Elkhart Lake are famous as one of the oldest, largest, and most iconic tracks in the world. Currently, its original course is registered on the National Register of Historical Places, emphasizing its significance. Gaining popularity in the 1940s and 1950s, the post-World War II economy spurred on the influx of sporting luxury automobiles. For Elkhart specifically, the notable Sports Car Club of America were the main organizer of their races. Incredibly popular races such as the RoadAmerica 500, SCCA National Sports Car Championship, the United States Road Racing Championship and the IMSAGT Championship. Today, it continues to host luxury races and draw motorsports fans and can even be found in numerous racing video games!

Following a wild time racing, time winding down at the Aspira Spa was well-needed. Inspired by local Native American practices and traditions, but fused with modern technology and science, the spa offers the ideal treatment for any interest party. The inside space of the Aspira is thoughtfully designed and embraces the concept of Feng Shui as well as the natural elements. Personally, we enjoyed the Element Facial; this facial is a mask focused in traditional Chinese medicine representing the five elements. These five elements are wood, fire, earth, metal, and water. Harmony can be restored through the combination of colored light and essential oils inspired by these elements. By exalting the healing practices of indigenous cultures around the world, Aspira is able to provide a holistic, organic, and thorough approach to healing and relaxation.

Traveling back in time once again, visiting the Carriage Museum at Wade House transported us even further back – back to the 1860s stagecoach era located within this Wisconsin Historical Site. To get a full experience of the period, we were able to travel in that manner: horse-drawn carriage! The museum also features Wisconsin’s most diverse collection of transportation of this manner with over 100 horse-and-hand drawn vehicles. For the transportation enthusiasts, this isn’t to be missed.

When one thinks of wine country, Wisconsin might not exactly spring to mine. Yet award-winning sommelier Jaclyn Stuart operates Vintage Elkhart Lake, a charming shop where she hand-selects all wines available. The tasting at her bar came paired with cheese plates, potato chip flights, and other delectable pairing bites. The shop, beyond wine unique to the area, also sells other local delicacies for those interested in bringing home a taste of Wisconsin.

It would hardly be a trip to the lake without time spent on the lake fishing. Elkhart Lake is 119 feet deep and 292 acres wide, providing the perfect home to a variety of fish species: musky, walleye, northern pike, largemouth and smallmouth bass, yellow perch, bluegill and crappie all inhabit the lake. Going with a licensed guide like Jay Brickner will aide in explaining all those numerous species. Below the surface isn’t the only place to find remarkable species – a variety of endangered bird call this estuary home including bald eagles. Whether or not fishing is an interest, time spent on this beautiful, blue lake is worth taking a boat out for. A little closer to shore also boasts the best of the lake’s charms. From the time when Native Americans lived along its banks, Elkhart’s pristine quality has been appreciated. Taking advantage of more advanced activities like a hydrobike or other watersports can be a more adventurous way to embrace lake life. Other options including standup paddleboard, jet skis, and speedboats. Even taking a walk in the sand along the shoreline is another greatway to take advantage of all the lake has to offer.

The natural beauty of Elkhart Lake region is its most obvious draw, but the culinary seen isn’t to be underestimated. Lake Street Café, serving California Bistro style fare, also offers Wisconsin’s third largest wine list ensuring the perfect pairing for any dish. Quit Qui Clubhouse features classic pub and grill fair with a Wisconsin twist, including homemade soups, chili, sandwiches, burgers, and more. Siebkens Resort and 67 Saloon are also phenomenal dinner options reflecting inspiration from the area.

Elkhart Lake proved to be a much-needed September getaway. The natural beauty paired with the historical aspects of the Native American culture in the area as well as the history of luxury racing makes this an incredibly well-rounded destination.

Must-See Places in DC via Bike

By Lia Summers

Loop of the National Mall

The National Mall is the most popular attraction in Washington, DC for good reason. The iconic buildings, memorials, and greenery are breathtaking. Biking is one of the best ways to see the glory of the National Mall. Start at the 15th Street bike trail on the Northeast Side of the White House and follow 15th street past the Washington Monument. Stay on the sidewalk and go clockwise to view the National Museum of African American History and Culture, the Capitol, the Holocaust Museum, the Jefferson Memorial, and the George Mason Memorial to Ohio Drive. Continue on Ohio Drive and view the Potomac River, the Arlington Memorial Bridge and Arlington National Cemetery in the distance. Hang a right on West Basin Drive to see the FDR Memorial, MLK Memorial and the DC World War I Memorial. Hang a left onto Independence Ave to see the Korean War Memorial, the Lincoln Memorial and the Reflecting Pool and the Vietnam Memorial. Take Constitution Ave East and view the Federal Reserve, Constitution Gardens and the Lock-keeper’s House. Hang a Right onto 17th Street to get a close up view of the WW2 Memorial, the John Paul Jones Memorial and the Tidal Basin.

If you are feeling adventurous, cross the Arlington Memorial bridge on the North side into Virginia and cross to the West side of Jefferson Davis Highway to follow the trail to the Netherlands Carillon and a recently restored Marine Corps Memorial (Iwo Jima).

Another option is to take the South side path on the Arlington Memorial Bridge and merge onto the Mount Vernon trail. Take the scenic ride along the Potomac River to the 14th Street Bridge and ride East to land back in DC at the Thomas Jefferson Memorial.

Hains Point

Hains Point is the location where the Potomac and Anacostia rivers meet and the location of East Potomac Park. Now that the SW Waterfront has been redeveloped, there are beautiful views along the road that hugs the perimeter of the park. There are trees along the route including Weeping Willows, Horse Chestnuts, Buckeyes and the oldest section of surviving Yoshino Cherry trees on the National Mall. There are also several recreational activities in East Potomac Park including swimming, tennis and mini golf.

Pennsylvania Ave Capitol/LOC/SC

Head East from South Side of the White house to the center bike lane on Pennsylvania Ave to see the historic buildings on Federal Triangle, City Hall, the Old Post Office, the National Gallery of Art and the Capitol Building. Bike up the walkway around the Capitol to the see the East side, which is the front of the Capitol and where every presidential inauguration has been held until Ronald Reagan’s in 1981. Behold the beautiful views of the Capitol visitor center, the Supreme Court and the Jefferson Library of Congress on First Street. Bike North on First past the Senate Buildings to view Union Station.

Kenilworth Aquatic Gardens – Formerly known as Shaw Gardens, Kenilworth Aquatic Gardens is a historic water lily farm started by Walter and Helen Shaw Fowler. It is set in the Anacostia River Tidal Wetlands and is easily accessible on the Anacostia Riverwalk Trail North bicycle Trail. Water lilies bloom from early May to mid-September and enjoy the lotus seed pod heads for three seasons. Enjoy the beautiful marshes, bird watch, or have a picnic!

Anacostia River Trail South and Kingman Island

Starting at RFK Stadium there is a lovely bike trail that hugs both sides of the Anacostia River. This trail passes Kingman Island, several boating clubs, fishermen, and beautiful views on the West Side of the Anacostia River. Cross the Philip Souza bridge and go North on the West side of the river for a complete loop, or continue South on the East side to the Navy Yard.

Navy Yard/Nats Stadium

The Anacostia river trail ends on 11th St SE. You can then cross the highway to the Navy Yard boardwalk and continue along the Potomac River and several historic military memorials to the boardwalk at Yards Park which hosts several restaurants and Nats Stadium.

Mt Olivet Cemetery and the National Arboretum

Mt. Olivet Cemetery is an underrated attraction that features some of the oldest graves in the city. Most importantly, they allow bikes on their main roads! This iconic cemetery is one of the oldest in Washington, DC and features rolling hills, ancient marble headstones and elaborate family vaults. It’s also the final resting place of Lincoln Conspirator, Mary Surratt and White House Architect, James Hoban.

This is a challenging ride with many hills, so it’s ideal for an electric bicycle. Mt. Olivet Cemetery is located in Northeast Washington, DC off of Bladensburg Road. It’s best to drive and park at the cemetery before you ride. The National Arboretum is across the street from Mt. Olivet Cemetery. Enjoy 400 acres of gardens, a world-class Bonsai collection, and a stunning display of the Old sandstone Capitol columns.

Kicking a Soccer Ball illustration done by Mina Tocalini of 360 MAGAZINE.

CVB Virtual GO 92.0 

The Greater Green Bay Convention & Visitors Bureau has created a virtual race called GO 92.0.  The CVB is inviting outdoor enthusiasts to join this virtual 92.0-mile run, walk or bike challenge that begins September 1, 2020 and ends September 30, 2020. Participants choose how to trek the 92.0 miles, while keeping tabs on progress using a favorite tracker app. For every 9.20 miles completed, participants will earn a virtual “badge” to celebrate their accomplishment. The CVB’s “virtual road team” plans to keep motivating those participating in the GO 92.0 by highlighting fun facts about Green Bay landmarks and tourist attractions.

“Many people have become active in the outdoors. Whether you’re biking a trail, walking your dog or hiking a path to see a waterfall, you’re challenging yourself to get out into nature,” says Toni Jaeckles, CVB Partnerships Director. “This virtual challenge can be done anywhere, whether you are at home or on the road,” she added.

“We’ve even created a version for our youngest athletes. There’s a 9.20 Kids Movement Challenge. We hope everyone in the family will participate,” says Jaeckles.

Proceeds for the virtual event go back to support Green Bay area tourism.

Follow Go 92.0: Facebook

Yellowstone Camping + Cycling Tour

Escape Adventures has announced a six-day camping and cycling trip in Grand Teton National Park & Yellowstone National Park. This tour is designed for travelers of all fitness levels and appropriate for families with older children. Guests will witness magnificent peaks, enormous canyons, glacial lakes, lots of wildlife, and American West icons like Old Faithful. Daily cycling routes range in length from 14 to 59 miles. E-bikes are available upon request. Tours are being offered June – September 2020 and start at $1,695 per person.

Highlights include:

  • Riding Geneva Pass, Salt Pass, and Teton Pass
  • Visiting Intermittent Spring, the largest rhythmic spring in the world
  • Cycling through Star Valley and Snake River Gorge
  • Spotting grizzly bear, bald eagles, elk, bighorn sheep, bison and more
  • Viewing Isa Lake at 8,262 ft.
  • Hiking from Artist Point down to the Grand Canyon of the Yellowstone River
  • Riding from Teton Village to the quaint, Old West town of Wilson, WY

“Guests will cycle through a geothermal Disneyland, sweeping past a phantasmagoric succession of percolating mud pots, hot springs and belching fumaroles, including Morning Glory Pool, Biscuit Basin, and the Grand Prismatic Spring,” said Escape Adventures Director, Jared Fisher.

Specialized bicycles are provided and equipped with carbon fiber frames and disc brakes designed for a smooth, comfortable ride. For those who may need a little help up the hills, electric pedal assist bikes are available. All road bike trips include a Garmin GPS device to help navigate through each day safely and smoothly.

Escape Adventures utilizes high-quality camping gear, including a tent, sleeping pad, raised cot, sleeping bag, sleeping bag liner, full size pillow, and ground tarp. Trip Leaders will ensure equipment is set up properly each night. Most campgrounds feature indoor facilities and showers.

Expect three delicious meals a day consisting entirely of freshly prepared foods, including organic fruits and vegetables, as well as meats. Escape Adventures also offers energy snacks aboard its support vehicles and can accommodate vegans or vegetarians.

“There is nothing better than rolling into camp to fresh made chips and salsa, homemade guacamole, and Dutch oven enchiladas,” said Fisher, “Then making your way to a sweet and inviting campfire, sharing your favorite anecdote or image from the day’s activities while marshmallows roast.”

For more information visit here or contact Escape Adventures at 800-596-2953.

IRONMAN 2020 Course Announced

THE 2020 CARILION CLINIC IRONMAN 70.3 VIRGINIA’S BLUE RIDGE TRIATHLON ANNOUNCES COURSE DETAILS WITH A MAJOR PORTION OF THE BIKE COURSE SET TO TAKE PLACE ON THE BLUE RIDGE PARKWAY

Swim to take place in Carvins Cove Reservoir; bike portion from Roanoke County to Botetourt County and along the Blue Ridge Parkway into the Town of Vinton ending in Roanoke City and run portion along the Roanoke River Greenway

The IRONMAN Group, a Wanda Sports Group company (Nasdaq: WSG), announced today course details for the inaugural Carilion Clinic IRONMAN® 70.3® Virginia’s Blue Ridge triathlon taking place on Sunday, June 7, 2020. The center piece for the 70.3-mile route includes the bike course that will roll along the Blue Ridge Parkway, a unit of the National Park Service filled with scenic views of the beautiful Blue Ridge Mountains.

“Adding to the long history of endurance events throughout Virginia’s Blue Ridge region, this year’s Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge triathlon will feature epic locations for the swim, bike and run portions of the first year event,” said Keats McGonigal, Head of Operations, North America for The IRONMAN Group. “Specifically, for the bike portion of the event, the scenic byway will offer athletes a picturesque view like no other along America’s Favorite Drive. This event presents a unique opportunity for recreational access to the park and invites participants to share in the stewardship of this special place — the Blue Ridge Parkway is one of our nation’s treasured landscapes. We are excited about the course that athletes will have the chance to experience as they achieve their dreams of crossing the finish line at the Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge. We are also grateful to everyone who responded in support of the Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge triathlon, realizing the overall economic benefit of the competition and recognizing the limited access of motor vehicles ensuring a safer experience for bikers.”

The 2020 Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge triathlon, taking place on Sunday, June 7, 2020, will begin with a rolling start format. The 1.2-mile swim will take place in the clear waters of Carvins Cove Reservoir. After careful consideration, the Western Virginia Water Authority is partnering with IRONMAN to hold its swimming event in Carvins Cove Reservoir because of the extraordinary opportunity this event will have to showcase the entire region to a worldwide audience. The Authority worked closely with IRONMAN to make sure that the water quality and beauty of Carvins Cove will be preserved for the benefit of all residents.

Once out of the water, athletes will take on the 56-mile bike course that is surrounded by the Blue Ridge Mountains. Athletes will depart from Carvins Cove in Roanoke County and continue east into beautiful Botetourt County towards the Town of Buchanan, a quaint, walkable town with antique shops and a great view of the James River. It is the starting point for an epic four-mile climb on Route 43 to the Blue Ridge Parkway entrance. The Blue Ridge Parkway’s 469-miles links Shenandoah National Park to the Great Smoky Mountains National Park. Athletes will experience breathtaking views of the valley, as they ride and descend 21-miles of completely closed roads to the Town of Vinton at Route 24; Vinton is a gateway community to the Blue Ridge Parkway with small town charm and is adjacent to the City of Roanoke. The ride will end at the beautiful River’s Edge Park, next to Carilion Roanoke Memorial Hospital, in the heart of Roanoke, Va.

“On behalf of the National Park Service, we are delighted to welcome triathlon participants to the Blue Ridge Parkway as part of their experience this June,” said J.D. Lee, Superintendent of the Blue Ridge Parkway. “Organizers and sponsors have embraced a shared stewardship ethic in their planning approach, and we are excited to be part of this exceptional regional event.”

After transitioning to the run at River’s Edge Park, athletes will experience the Roanoke River Greenway, a paved trail alongside the Roanoke River Blueway for the run course, providing athletes shade while running through several parks along the course. The finish is conveniently located on the streets adjacent to River’s Edge Park.

Located in the heart of Virginia’s Blue Ridge Mountains, Roanoke is the largest metropolitan area in Virginia’s beautiful mountain region. It is a hub for outdoor recreation, arts and culture, and business west of Richmond. Roanoke is best known for the iconic Roanoke Star, which sits atop Mill Mountain and is adjacent to the Blue Ridge Parkway. For outdoor lovers, Roanoke offers a bevy of hiking and biking trails convenient to downtown and was designated a Silver-Level Ride Center by the International Mountain Bicycling Association. Virginia’s Blue Ridge has staked its claim as America’s East Coast Mountain Biking Capital and is the perfect setting for an IRONMAN 70.3-branded event.

“Virginia’s Blue Ridge (VBR) is poised to welcome IRONMAN athletes and fans as the host destination,” said Lee Wilhelm, Chair of Visit Virginia’s Blue Ridge. “The outpouring of support from athletes, longtime residents and community stakeholders who took the time to contact the NPS was truly remarkable. We are grateful to live in a region where the people are passionate about tourism. Visit VBR is committed to working collaboratively with our regional partners and IRONMAN to ensure the race is a success.”

Headquartered in Roanoke, Virginia, Carilion Clinic, a not-for-profit health care provider that serves more than one million people in Virginia’s Blue Ridge and Southwest Virginia regions, has been named title partner of the Carilion Clinic IRONMAN 70.3 Virginia’s Blue Ridge triathlon.

“Carilion Clinic is excited about collaborating to sponsor the IRONMAN 70.3 Virginia’s Blue Ridge,” said Dr. Thomas K. “TK” Miller, vice chair of orthopaedics and chief of sports medicine at Carilion Clinic and Chairman of the IRONMAN Global Medical Advisory Board. “Inclusion of the Blue Ridge Parkway on the bike route completes a trio of scenic natural settings for the triathlon course with unparalleled beauty at every turn. Carilion is looking forward to this unique opportunity to team with IRONMAN to promote the benefits of exercise and fitness and advance our mission of improving the health of the communities we serve.”

For more information on the 2020 IRONMAN 70.3 Virginia’s Blue Ridge triathlon, visit www.ironman.com/im703-virginia-blue-ridge. For more information on the IRONMAN brand and global event series, visit www.ironman.com. Athlete inquiries can be directed to virginia70.3@ironman.com.

The course maps will be available here.

About the IRONMAN Group:
As part of Wanda Sports Group, The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with more than 235 events across 55+ countries. For more information, visit www.ironman.com.

About Wanda Sports Group:
Wanda Sports Group (Nasdaq: WSG) is a leading global sports events, media and marketing platform with a mission to unite people in sports and enable athletes and fans to live their passions and dreams. Through our businesses, including Infront and The IRONMAN Group, we have significant intellectual property rights, long-term relationships and broad execution capabilities, enabling us to deliver unrivalled sports event experiences, creating access to engaging content and building inclusive communities. We offer a comprehensive array of events, marketing and media services through three primary segments: Mass Participation, Spectator Sports and Digital, Production, Sports Solutions (DPSS). Our full-service platform creates value for our partners and clients as well as other stakeholders in the sports ecosystem, from rights owners, to brands and advertisers, and to fans and athletes. Headquartered in Beijing, China, Wanda Sports Group has more than 60 offices and 1,600 employees around the world.

About Carilion Clinic:
Carilion Clinic is a not-for-profit health care organization serving more than one million people in Virginia’s Blue Ridge and Southwest Virginia regions. Headquartered in Roanoke, Virginia, Carilion’s comprehensive network of hospitals, primary and specialty physician practices, and other complementary services deliver high quality, patient-centered care close to home. Carilion has a robust partnership with Virginia Tech through its creation of the Virginia Tech Carilion School of Medicine and the Fralin Biomedical Research Institute at VTC, both located in Roanoke. Carilion’s commitment to advance care through education and research elements in partnership with Virginia Tech and Radford University improves the health of the communities we serve. From leadership in electronic health records and investments in and applications of digital health to developing new and innovative methods to promote health and wellness, Carilion Clinic leads advances in health care that continue to transform the regions we serve and help deliver better patient care, better community health, and lower costs. For more information, visit www.carilionclinic.org

About Virginia’s Blue Ridge:
Virginia’s Blue Ridge (VBR) is located on the East Coast of the United States in the beautiful Blue Ridge Mountains. Known as America’s East Coast Mountain Biking Capital, Roanoke has a wide array of metro-mountain adventures. Along with our hundreds of miles of thrilling mountain bike trails, Virginia’s Blue Ridge is best known for the adjacent Blue Ridge Parkway, one of America’s most visited national park systems and memorable scenic drives. The region also offers hundreds of miles of hiking trails, which includes the world-famous Appalachian Trail. The running scene in VBR has an expansive greenway trails system along the panoramic routes of rivers and creeks. VBR offers a multitude of water sports activities including kayaking, canoeing and paddleboarding on the Upper James River Water Trail, Roanoke River, Philpott Lake, Carvins Cove and Smith Mountain Lake. Roam the region’s many farmer’s markets or sample the craft beverage scene while exploring the VBR Cheers Trail. After a fun day of adventuring in the great outdoors, visitors can enjoy a farm-to-table experience at one of our many local restaurants. To cap off an adventurous day, catch the sunset from the scenic overlook at the iconic Roanoke Star atop Mill Mountain. Come be a #Trailsetter in Virginia’s Blue Ridge: www.visitvbr.com/ironman