Posts tagged with "environmentally friendly"

ABB via Sassy Films for use by 360 Magazine

Selfridges Plastic Designs

The future of retail is being highlighted by an exciting 3D printing demonstration featuring an ABB robot in Selfridges, one of London’s premier department stores on Oxford Street. Throughout April, the demonstration will feature in a window display, with shoppers able to see an ABB robot 3D printing a variety of personalized designer objects made from Parley Ocean Plastic®—intercepted marine plastic debris collected from Parley’s Global Cleanup network.

The 3D printing demonstration is part of Selfridges’ SUPERMARKET concept, which challenges consumers to think about how the goods they purchase are produced and the impact of this production on the environment.

Marc Segura, ABB’s Robotics Division President, said, “While expanded choice is great for consumers, it also comes at a cost to the environment, with products and packaging often being discarded with little thought about where they end up or whether they get recycled.” He continued: “By re-using plastic from the world’s oceans to print designer objects, we help to highlight the important contribution of robots in creating the sustainable manufacturing processes central to a circular economy.”

Developed in partnership with environmental organization and global network Parley for the Oceans, and innovative design brand Nagami, the demonstration will use ABB’s simulation software, RobotStudio® and an IRB 6700 robot to create a variety of printed furniture, homeware and other objects made from Parley Ocean Plastic®. The robot will work with Nagami’s unique plastic extruder to print the objects which can be selected by customers on a screen and made to order on the premises.

Parley founder and CEO Cyrill Gutsch commented, “Parley Ocean Plastic® was invented to catalyze change in response to marine plastic pollution and the destruction of our oceans. Working with two industry leaders, ABB and Nagami, we can now print on demand anywhere in the world to turn a problem into a solution. Beyond the huge potential for reducing waste by printing directly inside retail locations like Selfridges, we want to use this technology to empower local communities across the globe—giving them the tools to turn local plastic pollution into business opportunities and useful objects. For the oceans, climate and life.”

As well as underlining the importance of eco-innovation, the demonstration will also help to highlight the wider potential of robotic automation in helping retailers attract customers into their stores. Robots are already being used in increasing numbers in inventory and delivery management and in-store services, with research organization Coherent Market Insights estimating a 30% growth in the uptake of robots in retail by 2028.

Marc Segura said, “The ability to introduce robots into their stores both behind and in front of the counter offers exciting opportunities for retailers. By using robots to handle in-store micro-fulfilment operations, staff can be released to people-facing roles, allowing them to focus more on providing customers with a better all-around experience. As demonstrated by the installation at Selfridges, robots can also be used on the shop floor to enable personalized production of goods at the point of consumption, adding a whole new dimension to the retail experience.”

This new customer segment broadens ABB’s portfolio as part of a wider strategy to accelerate expansion into new and high-growth segments including logistics, healthcare, and construction.

Botanical Garden via Maria soloman for use by 360 Magazine

LA Food Waste Week

Imperfect Foods will host the first-ever LA Food Waste Week, curating activations, panel discussions, workshops, and demos designed to raise awareness for the issue of food waste. From March 28-April 1, the brand will pop up at The Rose Room in Venice Beach, inviting the LA community to join in the conversation around waste and our broken food system, inspiring change at a local level to help solve a global problem. 

In addition, the brand is teaming up with some of the LA area’s top restaurants—Cafe Gratitude, Plant Food + Wine, The Rose Venice, Venice Ale House, The Butcher’s Daughter Venice and Only The Wild Ones—in an effort to save 1,000 lbs of food from waste in the Los Angeles area. Throughout Food Waste Week, participating restaurants will create special waste-fighting dishes by incorporating recovered produce or grocery items from Imperfect Foods that would have otherwise gone to waste. For every meal sold at participating restaurants, Imperfect Foods will make a donation of $5 to The Hollywood Food Coalition, with an additional $2 donation from beverage partner Juneshine Kombucha for every hard kombucha purchased. 

Imperfect Foods is the online grocer building a kinder, less wasteful food system, in partnership with like-minded partners Juneshine Kombucha, Who Gives A Crap, and Intelligentsia Coffee, alongside local LA restaurants.  RSVP to all of the events through the Imperfect Foods LA Food Waste Week Eventbrite

Future of Farming Panel

Join Imperfect Foods and some of their local farm partners for a conversation around the future of farming and how old techniques may become new again. Panelists include: Aaron Brookes, Jacobs Farm Del Cabo; Andy, Plenty; and Anastasia Volkova, Regrow. Find more information HERE.

Sip & Spa: Giving New Life to Coffee Grounds Workshop  

The Intelligentsia brew class is the perfect entry into the world of specialty coffee. Participants will learn from an expert barista to begin the journey of mastering coffee preparation. But what about the coffee grounds that normally go to waste? We’ve got you covered. Following the brew class, join us as Chelsy Christina from Mindful Goods teaches you how to give new life to your coffee grounds by turning them into exfoliating skincare products! Find more information HERE.

How to: Secure Better Food Access  

Join Imperfect Foods and Hollywood Food Coalition to learn about food apartheid and how local LA organizations are helping provide better food access to the community. Find more information HERE.

Composting 101: Tips and Tricks for the Compost Curious 

Join Imperfect Foods and LA Compost for an afternoon learning how to begin your composting journey. LA Compost will walk you through the simple process of composting and how you can adapt it to your home, no matter the size. Following the conversation, guests are welcome to stay for a demo to engage with finished compost firsthand through a sifting station, where you’ll be able to sift and take-home compost created in the local community at the Safe Place for Youth Garden and Compost Hub. If you are compost-curious this is the demo for you! Find more information HERE.

Change is in Your Wallet  

Join Imperfect Foods and Who Gives A Crap as they dig into one solution to climate change—our wallets. 40% of our food goes to waste. Addressing climate change can feel insurmountable when you take stock of the problem, but small purchases can add up to big changes. How are a direct-to-consumer grocery brand, sustainable toilet paper company, and plant-based creamery creating marketplace solutions to address climate change? Hear how B-Corp™ brands are embracing conscious capitalism to offer consumers easy options to make the right choice and address climate change with their purchasing power. Find more information HERE.

ebike photo by Kian Mahd Soltani for use by 360 Magazine

DYU RELEASES NEWEST EBIKE

The new DYU R1 20 Inch eBike is the perfect companion for a quick trip to the bodega or a ride around the neighborhood. Sporting an aluminum body and 20-inch tires, DYU’s newest eBike is super lightweight and easy to store. DYU’s new torque sensor is the main feature of this bike, which boosts your pedal strength while riding, facilitating your riding experience: the harder you pedal, the faster it goes. The R1 eBike is perfect for anyone looking for a highly comfortable and effortless ride, as well as anyone just starting to break into the world of electric bikes.

DESIGN

The R1 design is all about flexibility. DYU’s new advanced Lithium-Ion battery sits silently within an adjustable seat, successfully veiling the bike to the external eye. The R1 also features a foldable handle head, making it painless to store in your car, building, or on the subway. The R1 head has two brakes and an LED screen, for which all the wires are neatly fastened together by a sleek black tube, ridding you of messy, unappealing wires in the front of your bike. The back of the bike has a designated space for any bags, groceries, and more commonly, a nice speaker for you to ride in sound and in style. All charging ports and wires are not only very manageable to use and easy to remove, but they are also elegantly placed, making the R1’s curb appeal sleek and simple. The R1 comes in 3 different streamline colors: Black, Green, and Blue. Affiliates of 360 Magazine had the opportunity to test the R1 Black, which was a silky matte, but our team imagines the green and blue colors are just as sleek. The R1 design is all about simplicity and ease.

TECHNOLOGY

The technology in the DYU R1 20 Inch eBike is evolved from previous models. Instead of a throttle, the R1 is solely based on a cutting-edge torque sensor to control your power while pedaling. With a maximum speed of 25 mph, the interior of the bike is a 250W Geared Hub Motor, from which there are 3 different gear speeds. The battery inside the seat is a 36V, 5Ah Lithium-Ion battery which takes about 3-4 hours to charge and has a maximum distance of 25+ miles every charge, making it simple to charge overnight or during the workday. The front and rear wheels also have dual disc brakes that add additional safety when braking. For an even more enjoyable drive, the front wheel has double-spring shock absorbers to allow you to go over bumpy roads without hesitation. The left handlebar is fitted with an LCD Display that shows you your battery usage, speed, and gear mode. The power button is placed on top of the LCD Display. For your midnight snack run, the R1 additionally has a light on the front for visibility. The tech in the R1 makes it useful for both leisure rides as well as those under a time constraint.

PERFORMANCE

For a full-fledged performance test on the capabilities of the newest DYU R1 20 Inch model, affiliates of 360 Magazine took the R1 out in Little Italy in the Bronx. Dating back to the 1850s, Italian immigrants began to move towards Belmont as the Bronx Zoo and the Jerome Park Reservoir were constructed. What resulted was an authentic hub of Italian cuisine and community, a cultural cornerstone of New York City to this day. The terrain around Arthur Avenue has both smooth flat grounds, as well as hills and bumpy roads. 360 Magazine took the R1 on an outing, passed by Full Moon Pizza, enjoyed lunch at Avenue Gyro, during which the R1 remained dependable. Although this eBike could be considered a subtle eBike, we made sharp turns, dodged double parked cars, and went over all the terrain in the area to test out the R1 features and aptness for all scenarios. This eBike is great for brief rides. Riding the R1, there is no problem in controlling the frame and the brakes were extremely receptive, so riding in the street with cars is no problem. However, it became clear to 360 Magazine that this bike is for leisure rides only, or maybe for your Abuela to go to the store and back. At first gear, if pedaling at a casual pace on flat ground, the R1 goes about 11 mph. At second gear, 14 mph. Finally, at third gear (considered to be the fastest) it only reaches about 16-17 mph. If you’d like to go faster and break the 20mph mark, consider going downhill or pedaling extra hard. Moreover, attempting to go faster by pedaling standing up feels like you will fall forward due to the size of the tires and the height of the handlebars. Yet, the DYU R1 20 Inch model is the perfect neighborhood-friendly eBike. DYU checked off every box for the comfortability of the R1. Enjoy a super straightforward to handle and lightweight eBike that does not go too fast but beats walking in both style and convenience.

ERGONOMICS X ADDITIONAL FEATURES

The R1 is a part of a bigger movement, along with all DYUs electric bikes. The DYU company is made up of staff from former high-tech enterprises like Huawei, Baidu, Mindray and more, so it is expected that their electric bikes will both be high quality and great for the environment! The eBikes have a high efficiency, featuring zero-emissions. By lowering their owner’s carbon footprint, having long-lasting batteries, and featuring fast charging times, their eBikes make a positive impact to our roadways and feature a green way to have fun!

In New York City, the other most common electric bike that is purely pedal assist are the electric Citi Bikes that have stations all over the city. Being a much bigger bike with big wheels and only one gear speed, those bikes are more suited for long distance and speedy travel. The R1 is perfect to take on the subway downtown for a ride through the West Village or a stroll in Washington Square Park; a mode of short-distance transport.

SAFETY

While riding the R1, it is certain you will get some swiveling heads in the neighborhood as you cruise through to your deli, but don’t be blinded by admirers. Priced at $999 and currently on sale for $849, you will want to make sure that your eBike is safe from theft. Although it does not come with any Smart App features, nor an anti-theft system, it does include a lock for the back wheel and the seat (which is important because the battery is within the seat) as prevention features. Therefore, without additional safety features, as an owner you want to make sure that you are consciously keeping the bike out of sketchy areas and out of clear sight. Don’t always leave your bike in the same place, use a good lock like a Kryptonite Folding Lock, and even use multiple locks on different parts of the bike. Anchor your bike down to objects that are more durable than the bike frame itself. Your first choice, however, should always try to bring the R1 inside.

Overall, the DYU R1 20 Inch Electric Bike is most suited for those looking for a very casual bike; not anything to go long distance and back quickly, but something for a brisk excursion through your neighborhood – perhaps a means of getting groceries and coming back home. This eBike is also appropriate for anyone of an older age wanting something that helps them move around with ease but is not too powerful that they lose control and injure themselves. Pick up a new DYU R1 20 Inch model here.

By: Kian Mahd Soltani, Ellen Grant x Vaughn Lowery

Gotrax e-bike story via 360 MAGAZINE

GoTrax Emerge Electric Bike

GoTrax has recently unveiled its 2021 electric bike series. With enhanced durability and power—and the same affordability customers love and expect—GoTrax provides an even more incredible e-bike selection than ever. 360 Magazine had the opportunity to test ride GoTrax’s newest model, the GoTrax Emerge Electric Bike 26”, on the reopened, bustling streets of New York.

360 Magazine took the Emerge for an exhilarating evening cruise through the Bronx and by the Lincoln Center, during which we clawed around sharp turns in Central Park with dexterous stability. If you’re in New York City, consider taking advantage of the public bike paths on summer nights.

The Emerge electric bike is a batmobile for commuters in a concrete jungle. With shock-absorbent, wear-resistant tires, this model is perfect for smooth city cruising. With the powerful 350w read-drive motor, this e-bike packs robust torque for unimpeded riding. As such, the Emerge can also handle rugged, uneven mountain terrain.

GoTrax offers electric transportation solutions that are becoming increasingly popular in today’s personal transportation-dependent society. Especially in the time of many being wary of public transportation, e-bikes provide a practical solution and sustainable alternative to traditional travel. Environmentally friendly and efficient, this bike is essential for active, ecologically conscious cyclists. With an auto hibernation function that goes into effect after 10 minutes of standby, the Emerge helps cyclists conserve energy.

All of GoTrax’s products are certified to UL safety standards, and the company understands the importance of ensured safety, ferocious performance, and high-quality design.

Design

Available in a sleek black or vibrant teal color, the streamlined design of this e-bike has major curb appeal and competitive performance ability. The fatigue and fracture-resistant 6061 aluminum alloy frame makes for an ultra-durable bike body.

Weighing in at 53.9lbs, this vehicle is sturdy, but also easily lightweight and transportable. The vehicle’s product dimensions are 68.5” x 25.6” x 42.9”. Further, this e-bike has an IPX4 waterproof rating, so riders can travel in any weather condition.

The Emerge has a maximum payload of up to 265lbs. However, the bike’s smaller frame was designed for optimal use with smaller, shorter riders. The compact design of this e-bike makes for effortless maneuvering and cornering.

Technology

Access all your digital needs in fingertips’ reach during your ride with the e-bike’s digital LED display. With an integrated power switch, battery indicator, front headlight, and gear switch, riders have complete control behind the wheel.

GoTrax knows that customers crave convenience, so the company made sure to prioritize such on their newest commuter bike model. On the handlebars, next to the digital display, riders can also access the bell, hand brakes, throttle, and three-speed level settings effortlessly.

Durability

The Emerge bike is equipped with mighty, sturdy 26” tires. These pneumonic rubber tires have tenacious grip, which is helpful when riding on rugged or slippery surfaces. They can even endure light potholes.

Further, these heavy-duty tires are shock absorbent and wear-resistant. Compared to regular tires, they provide a faster ride with less drag.

Performance

Cruise all day in your new favorite e-bike, thanks to its 36V, 7.5aH battery capacity. Once fully charged, the Emerge can transport riders up to 26 miles using pedal assist, and 16.7 miles on pure electric mode. Riders need not wait long after their cruise to keep going, as the high-capacity battery recharges in just 4-6 hours. This quick charge provides a long-life cycle for extended bike trips or unpredictable travel situations. Conveniently, the battery is removable and comes with a built-in lock, so riders need not worry about it becoming lost or stolen. Simply use the enclosed key and lift the battery for removal.

If you’re looking for even more power, look no further than the Emerge’s 250w brushless gear motor. This powerful motor can provide speeds of up to 20mph, delivering riders to their destinations in a breeze.

Ramp up your ride with the e-bike’s convenient hand throttle brake. The Emerge packs in major brawn and power, allowing riders to effortlessly climb hills with up to 14-degree inclines.

When it’s time to take a pause, the Emerge comes with a dual disc brake and an electric, anti-lock braking system. The Shimano professional 7-speed transmission system guarantees user control while on the go. This top-of-the-line transmission system ensures a comfortable and controlled cruise. Once stopped, the e-bike’s installed kickstand ensures proper, upright storage.

Safety

With its horn and illuminating LED headlamp, the Emerge e-bike is a safe option for nighttime rides. Extra LED lights can be attached to the bike’s front and back for increased nighttime visibility.

For users looking for aid while cruising, the Emerge has an assisted bicycle mode for long travels. Assist mode allows riders to avoid zero starting, frequent braking, and aids in driving against the wind.

Other modes include pure electric mode and normal bike. Riders can adjust the vehicle to their exact specification with the three gear speeds: 1 gear (8.7mph), 2 gear (14.3mph), and 3 gear (19.8mph.)

360 Magazine recommends checking that the brake system is properly functioning before use. Be sure to review the e-bike’s safety warnings.

Ergonomics × Additional Features

Compared to other bikes in its category, such as the Swagtron EB7 commuter e-bike, the Emerge has a larger battery capacity, faster speed capability, and larger tires. Further, the Emerge is trendier than other e-bikes, with its Samsung battery sleekly camouflaged inside the bike’s body. As such, GoTrax’s newest Emerge model leaves other electric bikes in the dust. While the Emerge is similar to GoTrax’s earlier Alpha XL model, the Emerge stands out as the clear choice for smaller and shorter riders.

The Emerge Electric Bike comes modestly priced, at the cost of $699.99. Upon purchase, orders are generally processed in 24 hours and shipped out in 3-5 business days,

We’re sure you’ll love the Emerge e-bike as much as us, but if you’re not satisfied, GoTrax offers a 30-day return and 90-day warranty. Furthermore, for additional purchases, customers can add on a 2-year or 3-year warranty plan. Consider giving your new, shiny e-bike a name upon purchase.

Agile × Easy to Assemble

Note that while the bike arrives 95% assembled, customers still have to finish assembly manually or should seek assembly service. Cyclists looking for aid in constructing their e-bike should call Velofix– a mobile bike shop with many locations across the United States. For those on the East Coast, Cycle Haus is another trustworthy option for mobile e-bike repair. On the West Coast, Hoopty Bikes Mobile Bike Repair offers 24/7, mobile bike services. Once their e-bike is put together, riders are to be cruising in style wherever they journey on the GoTrax Emerge Electric Bike.

Purchase NOW

Article: Emily Bunn, Armon Hayes, Justin Osborne, Vaughn Lowery

GoTrax Emerge Electric Bike image via Vaughn Lowery and Armon Hayes for use by 360 Magazine
GoTrax Emerge Electric Bike image via Vaughn Lowery and Armon Hayes for use by 360 Magazine
GoTrax Emerge Electric Bike image via Vaughn Lowery and Armon Hayes for use by 360 Magazine
DYU and F-Trends V1 Smart Bike image for use by 360 Magazine

DYU & F-wheel Lastest Trends

Buy DYU At Ease

It’s not a problem anymore to buy one or two DYU smart bikes for sample or personal use. And your order will be delivered in 7 days by our local warehouse in Europe and USA. Following are the models in stock (available in different regions):

DYU A1f Smart Bike

  • Affordable price: $499
  • Powerful motor: 36V 240W
  • Big battery for long endurance: 5Ah Lithium Battery
  • Double brake for easy riding: front and rear disc brakes
  • Three riding modes: riding, assisting, electric
  • Seat height adjustable, suitable for different riders

F-wheel A5 E-bike

  • Portable & removable battery, convenient for charging.
  • Latest e-bike model from F-wheel in 2020.
  • Long mileage.
  • Powerful motor. 350W 48V.
  • Ergonomic and comfortable 3 suspension design.

DYU V1 Smart Bike

  • Streamlined Design, Stylish and Beautiful;
  • Mini & Portable Size, Lightweight (15kgs);
  • Hollow Seat Cushion, Breathable and Comfortable;
  • Lithium Battery Capacity: 10Ah, Max Endurance: 40KM;
  • Integrated Motor Wheel, Vacuum Thickened Tire.

DYU D3+ Smart Bike

  • Stylish and trendy streamline design
  • Lightweight, 18kg only
  • Easy control, front and rear disc brakes;
  • Long endurance, 10ah large capacity battery;
  • Powerful motor, 36V 250W, 25KM/H speed

DYU D3F Smart Bike

  • Biggest e-bike size among all DYU series.
  • Sturdy metal electric bike frame.
  • Foldable & portable design, bike length is around 1 meter.
  • High-quality 6AH Lithium Battery, assisting riding mileage up to 45KM.
  • Safe and fast speed, reach up to 25km/h.

Hurry up to grab your own DYU smart bike!

Retail customers used to wait up to 50 days for the product to be delivered in the last few months since most orders of DYU products were shipped by sea.

Now a large quantity of DYU Smart Bikes has arrived in our warehouse in Europe and USA. And we cover countries including UK, France, Germany, Italy, Spain, and the USA, etc. It’s the best time to order DYU Smart Bike.
See all the DYU models on sale HERE.

About DYU & F-wheel

The F-wheel & DYU project was launched in 2012. F-wheel company is a high-tech enterprise made up by former staffs from well-known international enterprises like Huawei, Baidu, Mindray etc, represented by Liu Shasha, the China billiards champion and was specially reported by CCTV1 News Broadcast, one of the most famous news media in the world.

DYU Ebike and e scooter brand is the most important brand created by F-wheel.

This project targets on the researching and marketing of intelligent commuting vehicle products, like smart city short trip self-balancing scooter and travel robots. Its products have several main conceptions like fashionable, portable and environmentally friendly. Its top-selling products include F-wheel series somatosensory vehicles and DYU mini E-bike series. F-wheel products have won nearly 40 domestic & international patents and awards so far and exported to more than 50 countries, receiving around 20 million RMB of the capital investment from famous investment institutions. And now its valuation has exceeded 100 Million RMB. F-Wheel strives to build intelligent short-distance travel ecosystem in 5 years and enter the GEM IPO market with the value exceeding 5 billion RMB.

COACH FOREVER

By Cassandra Yany

Coach virtually debuted its Spring 2021 collection Tuesday with “Coach Forever.” The collection mixes past, present and future designs, while highlighting the “optimism of craft, community and responsibility to the planet through new, vintage and archival Coach designs.” 

Coach Forever reflects on what matters most in our world right now and makes a statement about renewal, responsibility and reduction. The collection was inspired by Coach Creative Director Stuart Vevers’ vision of “practical optimism” and tells the story of Coach bags beyond the runway. It conveys how they are styled, cared for, personalized and passed down, offering a vision of a more mindful future featuring better-made items.

“With Coach Forever, I wanted to find new ways of doing things,” said Vevers. “It was important to me to challenge how we create our collections, and consider their impact on our communities and the planet.”

Coach Forever was unveiled as a film presentation, which was shot remotely from around the world. The film displays a global cast donning the new pieces, including celebrities like Kaia Gerber, Kate Moss, Debbie Harry, Megan Thee Stallion, Cole Sprouse, Bob the Drag Queen, Rickey Thompson, Jeremy Lin and many more.

The presentation unites these individuals to tell a story about the everlasting importance of community and inclusivity. The film is accompanied by additional social content that also reveals the collection and cast through the lens of director Juergen Teller. For the launch, Vevers and Teller collaborated with singer, songwriter and producer :3ION to create the music and debut a new track called “Yesterday.”

Coach Forever emphasizes the brand’s commitment to a more environmentally friendly approach to fashion by introducing bags designed to last from vegetable-tanned, naturally-dyed leather, and totes made entirely of recycled materials. These include fabrics made from recycled plastic bottles, accessories, and crafted up-cycled remnants, along with vintage pieces personalized with embellishments and embroidery.

Coach Forever has also introduced a special collection called “A Love Letter to New York,” which was crafted by New York City artisans to support the fashion community in Coach’s hometown. The limited collection includes a sweater, a tote bag, leather jackets and sweatshirts. It is dedicated to the spirit of optimism, creativity and courage that is always present in the city.

ABOUT COACH

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. The brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Shop Coach Forever here

Coach forever, coach, juergen teller, cole sprouse, vaughn lowery, 360 magazine, cassandra yany

*Photos by Juergen Teller

Kaelen Felix illustrates Demi Lovato and Marshmello for 360 MAGAZINE

Marshmello Sports Premiere Apparel

By Cassandra Yany

Marshmello sported a Premiere Apparel Tie Dye Hoodie to promote his new song and music video with Demi Lovato. The electronic music artist and pop singer took to Instagram on Thursday to share the release of their track “OK Not To Be OK” and the accompanying music video. In the photos, Marshmello is wearing a tie-dye hoodie by the LA brand Premiere Apparel.

The color-infused “Rain Forest Hoodie” pairs perfectly with the DJ’s electronic sound, and is one of the brand’s many tie-dye signature styles. Premiere Apparel creates clothing with colorful, mesmerizing designs and comfortable fits. 

Marshmello and Lovato teamed up with the non-profit movement Hope For The Day for this collaboration. The pair are working with the organization— whose motto is “It’s OK Not To Be OK”— to start a conversation about mental health and eliminate the stigmas and judgment that go along with it. While promoting the song, Lovato shared a message via Instagram on Thursday, which was also Suicide Prevention Day, expressing her struggles with mental health and encouraging her followers to check in with themselves and loved ones.

About Premiere Apparel

California grown and LA-Based uni-sex brand Premiere Apparel has a vision of reinventing lifestyle. Creating go-to comfy fits to traditional yet innovative looks as well as environmental manufacturing friendly. 

Premiere Apparel is a unisex streetwear premium brand that combines modern essentials with innovative wash techniques to create comfy go-to basics that make a statement. They believe in true essentials designed from life inspired color palettes that satisfy the soul.

Whether it’s your favorite weekend tee or that cozy sweatshirt for a cool night, Premiere Apparel offers well-made items for everyday people and their ever changing lifestyles. Fewer well designed pieces that are made to last and can go anywhere. They manufacture basics from the highest quality materials, using American-made materials and American labor.