By Cassandra Yany
Coach virtually debuted its Spring 2021 collection Tuesday with “Coach Forever.” The collection mixes past, present and future designs, while highlighting the “optimism of craft, community and responsibility to the planet through new, vintage and archival Coach designs.”
Coach Forever reflects on what matters most in our world right now and makes a statement about renewal, responsibility and reduction. The collection was inspired by Coach Creative Director Stuart Vevers’ vision of “practical optimism” and tells the story of Coach bags beyond the runway. It conveys how they are styled, cared for, personalized and passed down, offering a vision of a more mindful future featuring better-made items.
“With Coach Forever, I wanted to find new ways of doing things,” said Vevers. “It was important to me to challenge how we create our collections, and consider their impact on our communities and the planet.”
Coach Forever was unveiled as a film presentation, which was shot remotely from around the world. The film displays a global cast donning the new pieces, including celebrities like Kaia Gerber, Kate Moss, Debbie Harry, Megan Thee Stallion, Cole Sprouse, Bob the Drag Queen, Rickey Thompson, Jeremy Lin and many more.
The presentation unites these individuals to tell a story about the everlasting importance of community and inclusivity. The film is accompanied by additional social content that also reveals the collection and cast through the lens of director Juergen Teller. For the launch, Vevers and Teller collaborated with singer, songwriter and producer :3ION to create the music and debut a new track called “Yesterday.”
Coach Forever emphasizes the brand’s commitment to a more environmentally friendly approach to fashion by introducing bags designed to last from vegetable-tanned, naturally-dyed leather, and totes made entirely of recycled materials. These include fabrics made from recycled plastic bottles, accessories, and crafted up-cycled remnants, along with vintage pieces personalized with embellishments and embroidery.
Coach Forever has also introduced a special collection called “A Love Letter to New York,” which was crafted by New York City artisans to support the fashion community in Coach’s hometown. The limited collection includes a sweater, a tote bag, leather jackets and sweatshirts. It is dedicated to the spirit of optimism, creativity and courage that is always present in the city.
Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. The brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.
Shop Coach Forever here
*Photos by Juergen Teller