Posts tagged with "editorial"

COACH FOREVER

By Cassandra Yany

Coach virtually debuted its Spring 2021 collection Tuesday with “Coach Forever.” The collection mixes past, present and future designs, while highlighting the “optimism of craft, community and responsibility to the planet through new, vintage and archival Coach designs.” 

Coach Forever reflects on what matters most in our world right now and makes a statement about renewal, responsibility and reduction. The collection was inspired by Coach Creative Director Stuart Vevers’ vision of “practical optimism” and tells the story of Coach bags beyond the runway. It conveys how they are styled, cared for, personalized and passed down, offering a vision of a more mindful future featuring better-made items.

“With Coach Forever, I wanted to find new ways of doing things,” said Vevers. “It was important to me to challenge how we create our collections, and consider their impact on our communities and the planet.”

Coach Forever was unveiled as a film presentation, which was shot remotely from around the world. The film displays a global cast donning the new pieces, including celebrities like Kaia Gerber, Kate Moss, Debbie Harry, Megan Thee Stallion, Cole Sprouse, Bob the Drag Queen, Rickey Thompson, Jeremy Lin and many more.

The presentation unites these individuals to tell a story about the everlasting importance of community and inclusivity. The film is accompanied by additional social content that also reveals the collection and cast through the lens of director Juergen Teller. For the launch, Vevers and Teller collaborated with singer, songwriter and producer :3ION to create the music and debut a new track called “Yesterday.”

Coach Forever emphasizes the brand’s commitment to a more environmentally friendly approach to fashion by introducing bags designed to last from vegetable-tanned, naturally-dyed leather, and totes made entirely of recycled materials. These include fabrics made from recycled plastic bottles, accessories, and crafted up-cycled remnants, along with vintage pieces personalized with embellishments and embroidery.

Coach Forever has also introduced a special collection called “A Love Letter to New York,” which was crafted by New York City artisans to support the fashion community in Coach’s hometown. The limited collection includes a sweater, a tote bag, leather jackets and sweatshirts. It is dedicated to the spirit of optimism, creativity and courage that is always present in the city.

ABOUT COACH

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. The brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Shop Coach Forever here

Coach forever, coach, juergen teller, cole sprouse, vaughn lowery, 360 magazine, cassandra yany

*Photos by Juergen Teller

Duckwrth makes an appearance on behalf of Republic Records in 360 MAGAZINE

DUCKWRTH × GENERAL ADMISSION

Purchase Merch HERE

In celebration of Duckwrth’s newest album SuperGood, he has teamed up with LA based General Admission to bring merch items that complement the West Coast funk and soul feeling from the album. The drop features a tee and hoodie with artwork and colors tying back into the projects warm and soulful color palette. Everything is printed on General Admission’s cut and sew blanks featuring hits of puff prints on garment dyed and washed bodies. All items are made in Los Angeles. Available now at www.generaladmission.com.

Listen to SuperGoodHERE

ABOUT REPUBLIC RECORDS
A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Liam Payne, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Taylor Swift, The Weeknd, Zendaya and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, Monkeywrench, XO, Young Money, among others. Republic also maintains long-standing strategic alliances with Universal Music Latin Entertainment (J Balvin and Karol G) and Hollywood Records. In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films in order to produce movies and series powered by the label’s catalog and artists. Its first production was the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video

Mina Tocalini provides illustration for Kylie Jenner story in 360 MAGAZINE.

Kylie Jenner Appears on Vogue Hong Kong Cover

By Elle Grant

In recent months, the metropole Hong Kong appears almost daily in news feeds: ongoing protests, clashes with Beijing, the impacts of the new security law, and more. This week, however, Hong Kong finds itself in the news with a less then predictable name: Kylie Jenner.

The 22-year-old makeup and reality television mogul graces Hong Kong Vogue’s self-titled “Action Issue.” She poses in cranberry latex with white hot nails with the text “Act Now” printed across her lap. While the imagery of the cover is elegant, many are calling into question the decision to have Jenner fronting the issue, citing the ongoing dynamics currently in Hong Kong. The cover reveal comes just two days after Hong Kong delays its election, in what many are calling an effort to support the growing pro-Beijing presence in the city and cripple pro-democracy candidates. Both revelations follow years of protests in favor of democracy, with heightened tensions over the last few months due to the coronavirus and a new national security law imposed at the end of June.

Vogue Hong Kong cites on Instagram: “At the age of just 22, her beauty brand #KylieCosmetics has achieved far reaching success, and she is also active in charitable causes including funding surgeries for children with cleft lips and palate through Smile Train” as its reasons behind making Jenner the cover star. Similarly, Jenner gushed about her excitement on her own Instagram, but made no reference to the current political situation in the region. The cover appears especially interesting in context of the September issue of Vogue U.K. which features 20 different activists photographed in black and white.

Diet Prada on Instagram, a notorious critic of the fashion community, writes “Y tho?” when questioning the “Kendall for Pepsi move.” The latter statement is in reference to Kylie’s older sister Kendall Jenner’s own brush with controversy. Severe backlash and accusations of political tone deafness followed her now infamous 2017 Pepsi ad. In the ad, Kendall Jenner hands a police officer a Pepsi at a protest, seemingly in reference to the ongoing Black Lives Matter protests.

Comments, especially on social media, have called out Jenner and Vogue Hong Kong for the decision. “$5 she doesn’t even know what’s going on in Hong Kong,” joked one Instagram user. Another argued for criticism to be steered away from Jenner and instead towards the magazine: “How about you actually put an activist on the cover that stands for the message you’re trying to portray?” Currently, neither Vogue Hong Kong nor Kylie Jenner have commented on the criticism.

See full issue here.

WurlD illustration by Mina Tocalini

WurlD – WAYO

As he continues to put up numbers across DSPs and receive critical acclaim worldwide, Nigerian singer, songwriter, and phenomenon WurlD reveals the music video for his latest single “WAYO (KPE LE WU)” today. The song remains a standout from his tastemaker-approved AFROSOUL EP—out now via Platoon. 

In the cinematic visual, WurlD takes over a smoky nightclub reminiscent of classy speakeasies of the twenties and thirties. Donning a dapper reflective vest, his endless charisma shines on stage as he catches the attention of one special audience member. The proceedings take an otherworldly turn as the performance gets downright heavenly. “WAYO is a blend of Afrobeat with soul music. This song shines light on the idea of wanting assurance of commitment from a lover “no do me WAYO” which means “don’t play games with me”. The video focuses more on the imaginary love connection between Me and a fan at a show. This describes special and intimate moments with me and fans at my shows, like it’s just us alone at the concert. “

Right out of the gate, AFROSOUL made waves worldwide. In addition to plugs from The Guardian Life, Red Bull, and more, CLASH claimed, “From beginning to end, we are in WurlD’s universe, watching an urgent transformation from caterpillar to butterfly in real-time.” Not to mention, “WAYO (KPE LE WU)” gathered over 472K Spotify streams followed by “GHOST TOWN” with 313K Spotify streams. WurlD has all the makings of an international icon. 

WurlD, born Sadiq Onifade, began his career writing for notable artists such as B.o.B., Trinidad James, Akon, Mario, and many more. In 2016, WurlD collaborated with Shizzi & Walshy Fire of Major Lazer to deliver the Afro pop hit “Show You Off”. In 2019, he released his Love Is Contagious EP. He also co-wrote the hit song “Blow My Mind” by Davido featuring Chris Brown and also released the critically acclaimed collaborative project ‘ILGWT’ (I Love Girls with Trobul) with award winning Nigerian producer Sarz. Praised by Vice, OKayAfrica, E!, and MTV, his unique style and eclectic sound has garnered him a dedicated global fan base.  

Follow WurlD: Facebook | Instagram | Twitter | YouTube

Yoshikitty Tops Sanrio Rankings

The final results of the 2020 Sanrio Character Ranking were announced earlier this month and Yoshikitty has defeated Hello Kitty to win #1 in France, Germany, and Brazil, as well as #2 in China.

The Sanrio Character Ranking competition grows more intense every year, and the 2020 event allowed fans from all over the world to vote on a selection of Sanrio’s 80 most-popular characters. Yoshikitty’s massive international support brought the beloved character to #6 worldwide overall, placing in the Top 10 for the fifth straight year in a row. To view the full Sanrio Character Ranking voting results of the 80 characters, click HERE.

In addition to online voting, other voting methods included purchases at Sanrio shops, which overwhelmed demand for the already-popular Yoshikitty items. Stores sold out immediately, and orders were backed up for months. Even with such a voting handicap, Yoshikitty still won a top position among other iconic characters such as Hello Kitty, Cinnamoroll, and Pompompurin.

Yoshikitty — based on Yoshiki, rock star, composer and the leader of X Japan and created by the original Hello Kitty designer Yuko Yamaguchi — was born in 2009 as the first Hello Kitty character who is modeled after a real, living person. With more than 500 items on sale, Yoshikitty is associated with many top brands. This year, Yoshikitty also won first place among all 80 characters in the pre-sale of the “Sanrio Character Pedometer”. Because of the award, the decision was made to create the special edition “Yoshikitty Digital Health Meter” just for this character in addition to the “Yoshikitty Pedometer”, with sales starting June 9.

Yoshiki commented, “Thanks to everyone who voted for Yoshikitty. I’m so happy to see the support from fans not just in Japan but also from around the world.” Yoshiki, who composed the official theme song for Hello Kitty, teased fans with the idea that “Maybe I’ll compose a theme song for Yoshikitty to say ‘thank you’ for all the support. Not only that, I would like to continue delivering wonderful music, so that I can give back to everyone as much as possible.”

Follow Yoshiki: Instagram | Twitter | Facebook | Website | Wikipedia

Follow Yoshikitty: Instagram

Vaughn Lowery, jean jackets, denim jackets, 360 MAGAZINE

5 Of The Best Japanese Streetwear Brands Of Today

What was once one of the best kept secrets in menswear is now the topic of discussion when speaking about streetwear fashion. We’re talking about Japanese Streetwear brands. Over the past years many have become trendsetters, innovators and risk takers all while delivering high-quality products. 

If you’re familiar with Japanese Streetwear brands, you’ll most likely find plenty of your favorite brands below. If you’re foreign to all of this, prepare to be introduced to a brand new definition of style. Sites like CultEdge.com are among the best for you to know more about Japanese streetwear brands. Here is a list of 5 of the best Japanese Streetwear brands of today. 

NEIGHBORHOOD

Considered one of the OGs of Japanese Streetwear brands, NEIGHBORHOOD has been in the game for well over 25 years. Created by Shinsuke Takizawa (Shin) back in 1994, the brand was part of the original Harajuku streetwear scene of the early ’90s that helped birth labels you will find in this list such as BAPE, UNDERCOVER and WTAPS. NEIGHBORHOOD draws inspiration from historic motorcycle subculture and is best known for its authentic selvedge denim that is manufactured to specific specifications and customized with natural washes resulting in a wide variety of finishes.

mastermind Japan

Founded in 1987, mastermind Japan is known for two distinct traits: using the color black on virtually everything and their iconic Skull and Crossbones logo. Subtle in design, mastermind still finds ways to think outside the box. Inspired by the punk and goth scene, mastermind Japan prides itself on the quality of their products and the detail that goes into them. That being the case, most mastermind Japan products are sold at high price tags. Masaaki Homma (owner) closed the brand’s doors back in 2013 but soon thereafter opened up shop once more. In 2017, the brand celebrated its 20th anniversary by launching a global label named mastermind WORLD. This marked a resurgence of the label which resulted in mastermind JAPAN and mastermind WORLD working side by side while releasing collections for their own respective markets. 

A Bathing Ape (BAPE)

Arguably the most known Japanese Streetwear brand from this list, BAPE was founded back in 1993 by NIGO®. What started off as a brand that mostly sold graphic tees, BAPE eventually became a powerhouse that sold everything ranging from denim, jackets, toothbrushes and condoms. Yes, condoms. That said, some of BAPE’s most known items include their Bapesta sneakers, their shark hoodies, and the use of camo on a wide range of their products. BAPE has a very strong following that ranges from trendy teenagers to consumers who also dabble in high-end fashion. 

fragment design

Founded by the godfather of Japanese streetwear, Hiroshi Fujiwara, fragment design is easily recognized by its lightning bolt logo. Known for being a part of many notable collaborations, Fujiwara tends to keep the changes and alterations at a minimum when working on collaboration with other brands. Often times, the simple addition of the lightning bolt logo is more than enough to create a highly-coveted collaboration (see fragment design x Air Jordan ). Talk about brand recognition!

WTAPS

WTAPS, pronounced double-taps, was founded by Tetsu NIshiyama back in 1996. Before that, Tetsue was actually a protégé of Shin (founder of NEIGHBORHOOD) back in the early ‘90s when he started the FPAR t-shirt brand. WTAPS is inspired by authentic military designs. The brand fuses those authentic military designs with streetwear sensibilities and contemporary perspectives to create the aesthetic of their products. If you ever go to Japan, you will find that WTAPS is as popular as Supreme. Much of their product results in long lines on release days that sell out at a rapid pace. 

Ethan Solu, 360 MAGAZINE

The Hottest Looks Straight from the Catwalk for Spring/Summer 2020

Some people mistakenly assume that fashion is about conforming to the crowd. Believing that style is something shared by the masses, they shy away, writing it off as shallow, frivolous, and unimportant. Anyone who has ever had a flair for it, however, knows that this is not the case. Art made (quite literally) material, it is a way to express oneself, to make a bright and unashamed mark on the vibrant world around you. 

The catwalks are, of course, where fashion is done best. Providing a glimpse into the minds of the most talented and fantastical designers, their shows are a source of inspiration – one that all of us can sip from. Sharing sartorial delights and chic ideas, here are a few of the looks you might want to add to your own wardrobe in spring/summer 2020.

Neon 

Observers often ask themselves what the season’s key color is, but for spring/summer 2020, there isn’t one single shade to steal the limelight. Instead, it’s a certain palette that’s proven popular: neon. With an explosion of eye-catching color seen on catwalks ranging from Christopher Kane to Valentino, this a trend that’s bright, vibrant, and unashamed of making a statement. While the head-to-toe look might not be quite as easy to carry off in a more everyday environment, add a few key pieces to your wardrobe this spring to bring it up to speed.

Elegant and ethereal

Sometimes a fashion is not easily defined as a simple color or style: it’s more about an aesthetic. Elegant and ethereal is one of them, with diaphanous white dresses proving all the rage for spring 2020. We saw this everywhere from Alexander McQueen to Miu Miu, with ivory and porcelain outfits helping to bring a dreamy and romantic vibe to the stage. It’s not only about choosing the correct shade, however; lace, satin, and a delicate drape are essential to nailing the look this summer season.

Astrology and the occult

Another trend we saw repeated was intricate, zodiac-inspired outfits. The models’ garments were based on the occult and supernatural elements celebrated by those who believe in divination and destiny. The popularity of psychic readings has held a steady course for many years, helping people to find a clarity that might otherwise elude them in their daily lives. TheCircle suggests this might be because we have all at some point felt like we had something of a sixth sense. Now it seems the fashion world wishes to capture that sphere, with the astrological symbols and star-spangled constellations that typically accompany it and flowing navy and black silhouettes dotted with rich silver and gold detailing.

If you can’t stretch to such material masterpieces with your own meager budget, one way to incorporate the look into your wardrobe this summer is to pair long, dark dresses and/or leather skirts and trousers with richly detailed jewelry, such as extravagant earrings and arm bangles. Think witch meets fortune teller, and you’ll have got the look to a tee.

When it comes to updating your look this summer, a number of new and exciting styles are set to dominate in clothes stores and on the catwalks. Their diversity is key, as it allows you to find a fashion to match your preferred aesthetic, giving you the ability to remain on-trend while still expressing exactly who you are.

WEB OF VENOM: FUNERAL PYRE

Carnage Ramps Up his Hunt in ‘WEB OF VENOM: FUNERAL PYRE’

‘ABSOLUTE CARNAGE’ is set in motion this July!

Cletus Kasady is kicking off his murder spree before ABSOLUTE CARNAGE arrives this August! And the trail of bodies will first pile up in July’s WEB OF VENOM: FUNERAL PYRE!

For weeks, serial killer Carnage has been hunting former symbiote hosts and killing them. Next in the crosshairs of his inky tendrils is Andi Benton, formerly Mania, who’s back to living in Philadelphia and without any symbiote to save her…

“When I took this project, I warned Editorial that it was going to be vicious and bloody and cruel.,” said writer and Mania co-creator Cullen Bunn. “I’m leaning into Carnage’s horror vibe here. This is absolutely a horror story, with Andi as the hero and Carnage as the unstoppable killer.”

With terror and throat-gripping action, this utterly alien thriller will mark only the beginning of Carnage’s insatiable bloodlust.

Preview this story now, and for more information on WEB OF VENOM: FUNERAL PYRE #1 please visit Marvel.com.

WEB OF VENOM: FUNERAL PYRE #1

Written by CULLEN BUNN

Art by ALBERTO JIMINEZ ALBUQUERQUE, JOSHUA CASSARA

Colors by JAY DAVID RAMOS

Cover by DECLAN SHALVEY

On Sale 7/24/2019

To find a comic shop near you, visit www.comicshoplocator.com

or simply chat with some of your favorite heroes with Marvel’s chatbot accessible through Twitter and Facebook

About Marvel Entertainment

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over eighty years. Marvel utilizes its character franchises in entertainment, licensing, publishing, games, and digital media.

For more information visit marvel.com.

  

Phoenix Rising // Tyler Jacob x Rickstar

Singer songwriters Rickstar and Tyler Jacob join forces to give a universal approach to both music and fashion. Rickstar, from London has an edgy rock sound and style while Tyler Jacob from Camden, NJ is a crooner with a non-binary/ eclectic approach to his artistry.

Phoenix Rising
Phoenixes are amongst the strongest and most durable of supernatural creatures. They are quite powerful and almost impossible to kill. Spontaneous Combustion/Incineration Touch – In human form, a Phoenix can incinerate anyone/anything with a single touch.

Who is Rickstar?
Rickstar, was born in London, and is a singer-songwriter, dancer and model, currently based between London and Los Angeles. He spent much of his childhood in New York, where he discovered his love for music. Early influences included Motown singers Marvin Gaye and Stevie Wonder, later Michael Jackson, Janet Jackson and Prince. He was inspired to become an entertainer, following in the footsteps of his family, who include Jamaican dancehall musician Mr. Vegas, and Jamaican-Canadian reggae musician and producer Leroy Sibbles.
Instagram: @rickstarofficial

Who is Tyler Jacob?
East coast born and bred, Tyler Jacob is a singer/songwriter who got his start in the industry after being discovered singing on the trains of NYC. At the age of 5 years old, Tyler Jacob started singing and performing in school plays. Tyler says that “I’ve always wanted to sing. It was a natural thing for me.” His family recalls little Tyler putting on shows in the family living room. “I don’t come from a family of singers. I’m the only one.” But it wasn’t until his freshmen year in high school did he realize others thought he had a gift when he was accidentally placed in a choir class. “The choir teacher asked me to sing, so she could classify my voice.” The rest is history. After the choir teacher heard Tyler’s voice, she had him transferred to Creative Arts High School (CAHS) in Camden, New Jersey. Tyler’s passion to sing, write and perform his own music, in English and Spanish, pushed him after he graduated from CAHS to move to the Big Apple to pursue his singing career. Since then he has gone on to be a season 1 cast member of VH1’s “SIGNED,” performed on many stages across the US, opened up for Grammy Award winner, Brandy Norwood, and logged studio time with Carvin & Ivan (Chris Brown, Musiq Soulchild, Mario), and Andrea Martin (Leona Lewis, Monica, Mary J. Blige).
Instagram: @tylerjacobmusic

Styled by Cosmos Glam Squad: @cosmosglamsquad
who has styled acts such as Beyonce, Nicki Minaj, Miley Cyrus, Paris Hilton and many more

Photography by Bilal : @Biladejavu

Cultivating Company Culture

TRAVEL JOURNALIST THOMAS WILMER INTERVIEWS 360 MAGAZINE PUBLISHER VAUGHN LOWERY

Small to medium sized business often fall short due to high turnover. Vaughn Lowery, Publisher of 360 Magazine, provides listeners with first-hand knowledge on the ever-shifting world of digital publishing and content creation through a youthful lens. Likewise with his innate ability to be accessible, he speaks to working in tandem with emerging generations and how their input could be detrimental to the survival of a brand.

LISTEN HERE

An Additional Conversation with 360 Magazine’s Publisher Vaughn Lowery

By Tara McDonough

If Vaughn Lowery was asked what his idea of success was 10 years ago, his answer would be very different from what it is today. He may have said that success means doing what he loves to do, being accomplished, or having a certain amount of material things.

“Success to me now is having a purpose in life and feeling passionate and fulfilled by it,” says Lowery.

Lowery got his first taste of the industry while interning for Vibe Magazine while on Summer vacation from Cornell University. His sister drove him into New York City every morning to drop him off and always advised him to be the first one at the office. One morning Lowery found himself alone with the publisher of the magazine at the time, Keith Clinkscales, which gave him the opportunity to speak with him one-on-one. It was due to his sister’s advice that he got the chance to do what no other intern would normally get to do.

After finishing up at Cornell in just three years, Lowery became an executive trainee with Saks Fifth Avenue. He was able to get along with everyone in the office and was doing great when he was called into his boss’s office one afternoon.

“She told me I was in the wrong business; that I was very charismatic and should try acting,” Lowery says, “but, I liked the path I was on at that time.”

It wasn’t until Lowery was asked by someone connected to the talent industry if he was a model that he truly considered breaking into the talent industry. Shortly after taking professional photos and getting them out to agencies, Lowery ended up with Ford Models. From there he did photoshoots, tv commercials, and ad campaigns, all while still working in outside sales at Aetna US Healthcare. Once he began modelling full time his face was in the pages of GQ, Harper’s Bazaar, Vogue, and Gap. By being around people of all different positions, primarily in the magazine publishing industry, Lowery came to understand how content was produced. It was right before the recession hit while he was living in LA that Lowery made the transition from modelling to the publishing industry.

It was his experience in modelling that inspired Lowery’s creation of the 360 Magazine. While working on any given shoot, Lowery was often one of just three or less black men. Often times he was the only black man on a set which drew his attention to the lack of representation in the media industry. Lowery’s goal for the 360 Magazine was that it would fill this niche and promote diversity across the publishing world, specifically the covers of its magazines.

For those wanting to work in the media industry, specifically in the publishing world, Lowery suggests starting from the ground up.

“Being self taught and learning as you go is something you need to be open to,” says Lowery, “Ask tons of questions, and learn everything you can from every position.”

Lowery warns that it’s important to be open and cordial to everyone, because you don’t know when your paths will cross again. Making connections and using them is how most people gain opportunities. He also adds that just by hanging out with people you’ll always learn something that you can apply to aspects of your work.  

Things in the industry have been changing and becoming more digitally focused since the beginning of 360 Magazine’s launch. The magazine was started during a time of e-zines, so it’s not a surprise that the website came first. Lowery had experience with creating websites from a young age so the move from print to digital was natural for him. It was clear to him where the industry was going.

“Print was getting costly, bookstores were looking dilapidated and even Barnes and Noble was focusing on their version of the tablet, the Nook,” says Lowery, “All the magazines were looking alike anyway.”

Print was still important though. Besides the fact that advertising agencies want to see a physical copy of a magazine before working with them, print is taken more seriously due to its cost. Other companies will be aware that a certain magazine has the funds to support itself if they have a print copy to show for it.

360 Magazine printed their first issue in 2009, but it was costly. Lowery began thinking that there had to be some other way to work with print. It was then that he decided to do print on demand publications. 360 Magazine linked with Blurb, which allowed anyone to order a print copy of the magazine right from our website. They’ve been distributing to them for 9 years now.

The magazine’s estimated circulation, which is based on print, is 110,000 from print on demand. This number doesn’t tend to move much, but most people end up reading 360 Magazine’s online articles through WordPress.

When asked what makes a media contributor most marketable, Lowery says that in this industry you need a social following and the ability to network. Being accessible and having a portfolio of published work is a great place to start as well.

Do it all,” Lowery says, “monetize, write, take photos, be on time, and take initiatives.”

The hardest thing about the industry in Lowery’s opinion is breaking into it and surviving on freelance jobs along the way. Writers should be prepared to sacrifice mentally, physically and financially. While working for a publication, Lowery says that writers need to do what they can to become a valuable asset to them. That way, a publication will be more likely to keep you on board and help you in the future.

As for internship positions at 360 Magazine, Lowery aims to teach interns everything that he didn’t learn. He’s assigns articles for interns to write, pushes them to network, has them do coverage and teaches them how to get published or to self-publish.

“We teach interns how to be resourceful and find themselves in the organization,” says Lowery.

When interns can bring business to the magazine, the magazine will bring business to them. Special assignment opportunities are available for interns who finish their program and are still looking to remain involved. Lowery says that while the magazine is specifically looking to groom editors, that if a publication wants to really pop, then they have to have a revolving door.

When asked what goals he has for the future of 360 Magazine, Lowery responded that he aims to keep it three dimensional with podcasts and web series.

“I want to be able to put the brand out to different countries and places in America,” says Lowery, Local presences would strengthen us.”

He also says that he’s interested in the possibility of a reality spin off or docu-series, as well as introducing more formal programs for educational purposes.

VAUGHN LOWERY:
360 Magazine
LinkedIn
Joe boxer TV Appearance
America’s Next Top Model Appearance
Sundance Film Trailer Appearance

Vaughn Lowery, art, 360 magazine, design, entertainer, Male model