Posts tagged with "runway"

Computer illustration by Heather Skovlund for 360 Magazine

VC Pitch Deck Advice

­­14 words to take out of your VC pitch deck

By: May Habib

170 seconds. Weeks or even months of working on your pitch deck could come down to the 170 seconds (on average) that investors spend looking at your deck. “Investors see a lot of pitches. In a single year, the classic general partner in a venture firm is exposed to around 5,000 pitches…and ends up doing between zero and two deals,” writes VC and LinkedIn co-founder Reid Hoffman.

With all that pressure to make an impact quickly, founders spend an incredible amount of time on the design of their slides. Less consideration, however, is usually spent on the words on the slide. That’s a mistake, especially when you only have 170 seconds. When not used intentionally, the words in your deck can be distracting or downright off-putting. We used what we know about language and healthy communication from the millions of documents we’ve processed at Writer to come up with 14 words and phrases to remove from your VC pitch deck:

Negative Association

Runway”

  • Pitching VCs is a balancing act: you want to position your idea in the best light, but also show that you’ve thought things through. However, volunteering for certain types of information can have the opposite effect. Don’t write: I’m seeking $X in funding to provide Y months of runway. You certainly need to show how you’re going to use the funding you’re asking for, but you don’t want to frame things in terms of runway in a pitch deck. The word is associated with a looming cash-out date, which can put an investor in a negative state of mind.

Exit strategy”

  • Don’t write: Our exit strategy is…Yes, thinking through your business means knowing how you’ll handle worst-case and best-case scenarios. But putting exit strategy in your deck can only get investors thinking about the inherent risks. You want them focused on the opportunity. You need to know what to say when the topic comes up — just don’t volunteer the information on a slide.

Cliches

Just one percent”

  • A pitch deck is a tool to show VCs why your idea merits an investment. Using cliches can work against that goal. Don’t write: If we could capture X% of the market… It’s not only a cliche but also wishful thinking rather than a plan. Keep the text on your slides grounded in relevant facts and figures. Other cliches to cut include: the Amazon of X, imagine a future, and moving Y to the blockchain.

 Absolutes

Everyone”, “always”, “never”, “no one”

  • A great pitch requires nuance. Using absolutes to talk about your idea fails on that count. And, if you look closer, chances are there will be exceptions to the absolute that’s being set up. When discussing your TAM, target customer, or product value, your words need to reflect a thoughtful and measured approach. Using absolutes, such as everyone likes X falls short of that goal and casts doubts about the validity of your plan.

 Imprecise Language

Unique”

  • Precise communication makes it easier to bet that a business has the potential to succeed. But imprecise language is one of the top no-no’s we see in pitch decks. Take the word It may seem like an ideal word to show differentiation, but it’s imprecise as to the nature of the uniqueness. Just describe the uniqueness directly, or better yet, the plan to execute on the uniqueness. Ideas are important — but the plan is what gets companies funded.

“Intend”

  • Good intentions aren’t the same as a plan. Using the word intend in your pitch deck makes the discussion conceptual and somewhat nebulous. An intention is easier to reject than a plan backed up by compelling storytelling.

No competition”

  • Don’t write no competition anywhere in your deck. Like, anywhere. At best, it will be seen as an exaggeration: if there isn’t direct competition, there may be indirect competition to consider. And, at worst, it could make investors think that you haven’t fully explored the market, meaning your entire premise could be flawed.

“Good”

  • Investors don’t want good ideas; they want the best Using the word good to describe any part of your plan (for example, good growth) lacks specificity and lowers your pitch’s believability.

Qualifiers a.k.a Intensifiers

“Very”, “so”, “quite”

  • Brevity is key when you’re working with a visual format, like a pitch deck. Qualifiers not only clutter your slides with unnecessary text, but they’re also less precise. Don’t write: very, so, and quite. Ask yourself one question: What does very fast growth look like? Your answer would likely be different than someone else’s. Instead, you might say the growth of X% a year so there isn’t confusion. Again, you want to be as precise and fact-based as possible.

Other things to keep in mind:

Readability

  • In an analysis of successful decks, we found an average readability level of Grade 10 or 11. For unsuccessful decks, that number was higher — Grade 12 or college. Never use jargon, keep your sentences simple, and include a maximum of 1-2 sentences per paragraph. To analyze your own deck’s language, try out Writer’s readability

Humor: Just don’t

  • Cracking a joke on a slide can easily backfire. The last thing you want is to have a failed joke make your pitch awkward or throw you off. That could derail the entire process. So, it’s best to skip the deck humor and get to what really matters: your plan.
Photo video shoot story illustration by Heather Skovlund for 360 MAGAZINE

DAYLIGHT STUDIO

Daylight Studio stands out as the future of fashion. Daylight is a fully equipped 13,000 square foot rental studio located in the vibrant Hudson Yards district. For twenty years it has been hosting photo and video shoots, seminars, castings, workshops, fashion shows, green screen rentals and virtual events.

Over the past year, Daylight has been working to bring you the future of fashion: virtual fashion show. Thanks to advanced technologies such as CGI, AI and Unreal Engine, the virtual fashion show halves your production time and inspires innovation beyond the catwalk.

Daylight’s Virtual Fashion Show package includes venue, runway, models, hair and make-up, photo shoot, video shoot, social media announcement, and buyer’s list.

NEHERA x SS21 Rite of Nature

Fashion brand NEHERA just announced their SS21 collection and the minimalistic, delicate designs are an ode to the simplicities of nature. 

The collection titled Rite of Nature celebrates the magic of a woman choosing to pick her articles of clothing percisiley in order to unlock the magic of the clothing. The NEHERA woman intricately picks the clothing for herself to reinvigorate her connection with nature and her clothing, which she has been starved of for months. The collection captures the feeling of walking barefoot on grass and inhaling deeply the smells of nature. 

The brand states, “The collection welcomes a broad expression of attitudes, from simple and civil to experimental, expressive styling to creative layering.” 

Previous collections focus on the folk underwear skirt and the ritual of traditionally storing it, the SS21 collection focuses on upper and outerwear and the ritual of dressing these pieces.

About NEHERA

The essence of NEHERA is functional comfort. Relying on creativity and innovation to create

exceptional fashion that remains elegant, regardless of the evanescent trends. In a fashion world obsessed with More, NEHERA uncovers the beauty in Less. With a twist.

The timelessness of the designs is reflected in the quality of materials. Along with local craftsmen, every fiber is carefully reviewed to match the most rigorous sustainability benchmark.

NEHERA’s culture champions spontaneity, vitality, and sustainability, while the creations feel

grounded and unassuming. Removing the unnecessary, and the superfluous to reveal graceful designs that are honest, unique, and quietly compelling. 

NEHERA is an independent Slovak brand that revived the heritage of the famous Czechoslovak brand that flourished in the 1930s and made history worldwide in the integration of design, production, and retail.

The artisanal tradition of the Czechoslovak textile industry goes back to the first ready-to-wear factory established in 1868, mainland Europe in Prostejov, Moravian hometown of Jan Nehera.

Image courtesy of Totem Fashion

oqLiq Celebrates SS21 Debut

The innovative menswear brand, oqLiq, from Taiwan made a sophomore appearance with a virtual show at NYFW: The Shows with their SS21 collection titled,”Natural Blessing.” The collection featuring men’s pieces that are also gender neutral focus on a color palette inspired by nature with black, deep moss green and blue hues dominating.

The video opened with a model walking in solitude on the sand and cut to a dark studio with wide ladders and then the collection is woven into beautiful cinematography display of natural space, studio space and special effects.

The design team focuses on technical design and new-tech materials with utilitarian features such as zippered pockets that are stylish yet functional to face the Pandemic “new normal.” The video highlighted the collection with close up shots of key details in an effortless manner that felt natural and part of the journey. 

A chic blazer with architectural zippered pockets will keep a mask or hand sanitizer easily accessible but can easily transition function to a passport, keys or a cell phone. oqLiq showcased a wearable collection with versatile pieces that can be worn in a variety of settings and great attention to tailoring and details like curved zippers

on trench coats, hidden buttons and zippers for convertibility. 

Pieces from the “Natural Blessing” collection were designed to sustain various weather scenarios from a cool breeze to a rain shower. Nature inspired hues dominated the collection: olive, light blue, charcoal, taupe and black, with layered pieces a few shades both darker and lighter. Fabrics and textiles used throughout the collection were polartec, nylon, poly and cotton. 

The brand partnered with New Balance who supplied the sneakers for the shoot, fully embracing sneaker culture for everyday wear.

Though traditionally menswear, oqLiq wanted to expand on their successful debut last season at NYFW: The Shows with a unisex approach, sticking true to gender neutrality in the fashion industry, today.

Photo curtesy of The Riviere Agency

Super Model Simonetta Lein Opens NYFW Show For Fashion Designer Stevie Boi

Super Model Simonetta Lein Opens NYFW Show For Fashion Designer Stevie Boi

1) From your viewpoint what was it like walking for famous designer Stevie Boi?

“It was like being home. Many people reach out to me and they are always very surprised when I talk to them with no problem. They think that because I have been named as one of the top 5 in the world I should be unapproachable. I firmly believe that the more you grow the more you should stay humble, and thank every blessing you receive. Stevie has my same philosophy. He is a very talented man who put together a professional yet kind team. That to me is synonymous of real success.”

2) How was the event different from anything you’ve ever done?

“I had many stylists dedicated to me and what I loved is that they were constantly asking me if I felt good in my outfit or I needed to change something. I truly felt that it was Stevie’s special touch and heart. Also it was the first time I got to open a NYFW show. That special feeling of butterflies in my stomach was different, as I felt responsible for the good start of the show. It was a good feeling and also tested me, I feel even stronger now.

3) What kind of vibe did the event hold?

It was an urban grunge type of vibe. My makeup and hair were different from anything else I have ever done and as a model that made me happy, as I could experiment with something different. It was artistic yet contemporary, which I appreciated.

4) As an influencer and trendsetter what did you think of his collection?

I think it was futuristic yet sellable, which is something very important for an artist and a designer. His silver touch and plastic inserts made it very particular and bold, and mixed with fashion staples as jackets, mini skirts, jeans, created an ensemble of clothes that urban people can wear to be seen yet be comfortable and edgy. I also appreciated him being inclusive with a mom with a baby, different sizes shapes and colors of models which represents the world of today.

5) What was your take on New York fashion week this year?

Knits are the new normal. Volume and movement. Plaid is back, as we have seen in my outfit. Everyone is going sustainable. I have been advocating for that for a while now and it is so great to see it happening on the runways.

6) What was your opinion of the outfit you walked in?

I would definitely wear it for an event or a day of work in the city. Perfect to be elegant but different. A retro style with plaid pattern with irregular fringes, a mini skirt and a top that made me feel so cute and feminine.

7) What was the highlight of the event from your point of view?

The show itself was really well done, and that is the major highlight. I think sometimes in fashion we look for too many external components and we forget the basics. A well organized performance leaves the public and buyers happy. He also had performers and a very cool graphic. When I got into my moment and walked for him and I saw the entire room surrounded by waves moving on the wall I thought: this is nothing but the great Stevie Boi.

Pictures on the runway by DWSNAPSHOT

Other pictures by Nicole Tienken

Ethan Solu, 360 MAGAZINE

The Hottest Looks Straight from the Catwalk for Spring/Summer 2020

Some people mistakenly assume that fashion is about conforming to the crowd. Believing that style is something shared by the masses, they shy away, writing it off as shallow, frivolous, and unimportant. Anyone who has ever had a flair for it, however, knows that this is not the case. Art made (quite literally) material, it is a way to express oneself, to make a bright and unashamed mark on the vibrant world around you. 

The catwalks are, of course, where fashion is done best. Providing a glimpse into the minds of the most talented and fantastical designers, their shows are a source of inspiration – one that all of us can sip from. Sharing sartorial delights and chic ideas, here are a few of the looks you might want to add to your own wardrobe in spring/summer 2020.

Neon 

Observers often ask themselves what the season’s key color is, but for spring/summer 2020, there isn’t one single shade to steal the limelight. Instead, it’s a certain palette that’s proven popular: neon. With an explosion of eye-catching color seen on catwalks ranging from Christopher Kane to Valentino, this a trend that’s bright, vibrant, and unashamed of making a statement. While the head-to-toe look might not be quite as easy to carry off in a more everyday environment, add a few key pieces to your wardrobe this spring to bring it up to speed.

Elegant and ethereal

Sometimes a fashion is not easily defined as a simple color or style: it’s more about an aesthetic. Elegant and ethereal is one of them, with diaphanous white dresses proving all the rage for spring 2020. We saw this everywhere from Alexander McQueen to Miu Miu, with ivory and porcelain outfits helping to bring a dreamy and romantic vibe to the stage. It’s not only about choosing the correct shade, however; lace, satin, and a delicate drape are essential to nailing the look this summer season.

Astrology and the occult

Another trend we saw repeated was intricate, zodiac-inspired outfits. The models’ garments were based on the occult and supernatural elements celebrated by those who believe in divination and destiny. The popularity of psychic readings has held a steady course for many years, helping people to find a clarity that might otherwise elude them in their daily lives. TheCircle suggests this might be because we have all at some point felt like we had something of a sixth sense. Now it seems the fashion world wishes to capture that sphere, with the astrological symbols and star-spangled constellations that typically accompany it and flowing navy and black silhouettes dotted with rich silver and gold detailing.

If you can’t stretch to such material masterpieces with your own meager budget, one way to incorporate the look into your wardrobe this summer is to pair long, dark dresses and/or leather skirts and trousers with richly detailed jewelry, such as extravagant earrings and arm bangles. Think witch meets fortune teller, and you’ll have got the look to a tee.

When it comes to updating your look this summer, a number of new and exciting styles are set to dominate in clothes stores and on the catwalks. Their diversity is key, as it allows you to find a fashion to match your preferred aesthetic, giving you the ability to remain on-trend while still expressing exactly who you are.

What Would Christina Milian Wear?

Christina Milian’s latest venture is a fashion collab with ZCRAVE, the one stop shop for all the fashionistas out there. Their wide range of trendy fashion pieces that seems straight off the runway like dresses, tops, bottoms, and shoes will keep you looking like a fashion influencer every day. The line, ZCRAVE X CHRISTINA MILIAN features a collection of pieces chosen by Christina that express her sexy, fun, and edgy personality.

Photo credit: Marcus Derricotté

Online Fashion Spotlight: SilkFred.com

We‘ve all been there; ready to attend an event but with nothing to wear. Last-minute shopping (both online and instore) commences, and you’re desperate to find the perfect dress to help you feel confident as you dance the night away.

If you find yourself in that all too familiar position, SilkFred is here to help. With a wide range of unique products to suit any style, Silkfred.com is the personal stylist you never knew you needed. Whether you are shopping for a date night or you are looking for a piece of knitwear to complement your winter wardrobe, they likely have an option for you.

With over 600 independent brands represented on the site, it is the perfect location for the fashion forward on the hunt for the next big thing. Grown completely from scratch through social media and the power of conversation, this innovative team have taken personal style and the latest trends to created a truly unique space for those that love all things fashion.

Whether you are looking for a modern twist on the classic little black dress or you want a maxi dress that makes a statement, you are spoilt for choice. With up and coming brands such as Lilah Rose and AX Paris, you can be sure that you are getting the very best of high-quality fashion at a price that won’t break the bank.

What If You Are New To Fashion?

If you are new to fashion then there is no need to worry; SilkFred does all the work for you.

The categories around the site are easy to find, all clearly laid out in a simple navigation bar. You can shop by the clothing item that you want and the style within each of these, as well as picking a ‘perfect for’ category if you need a bit of inspiration for an upcoming event. You can enjoy a seamless shopping experience without having to scroll through pages to find what you’re looking for, allowing you to get that all important outfit in no time at all.

What About Budget?

If you are looking for your next amazing dress but do not have a big budget, you can still find what you need at SilkFred. Within their website, you can look for all the latest bargains in their outlet and there are also regular sales where you grab a style steal. With select dresses selling out in some sizes, they offer you the chance to get outstanding deals on the last few remaining.

With Silkfred as your secret weapon, you can be sure to avoid a fashion faux pas at every event regardless of the dress code, allowing you to enjoy the very best in fashion all year round.

ERODNEY DAVIS

Some of the biggest stars in the world rely on Erodney Davis and his agency, Basic White Shirt, with its roster of the world’s most sought-after Celebrity Hairstylists, Makeup Artists and Nail Artists, to look their best.

After graduating with honors from North Carolina A&T State University in 1996, Davis accepted a job at ad agency, Y&R New York, while also moonlighting as part-time personal assistant to Celebrity Makeup Artist and Author, Sam Fine.

After more than a decade developing his acute business acumen alongside visionaries from the world of advertising, beauty and fashion, Davis changed course, leaving corporate America behind with only his savings and a desire to work in a more creative capacity. A month later, he began assisting top Casting Directors in NY, Paris & Milan, helping designers like Ralph Lauren, Proenza Schouler, Alice Temperley, and J. Mendel choose the most elite models of the moment to bring their designer collections to life on the runway.

During this time, Davis experienced a full-circle moment when Sam Fine tapped him to manage Fine’s freelance bookings and eventually other clients came calling, giving rise to Davis’ boutique agency, Basic White Shirt, boasting a cadre of talented beauty professionals. Davis continued casting models for New York Fashion Week for another 8 years while simultaneously running BWS. Currently based in Brooklyn, NY, Davis’ main focus is growing his agency’s roster with select, creative clientele and managing the needs of his world-class talent.

Casting/Fashion Clients:

Bottega Veneta

Calvin Klein

Carlos Miele

Coach

Emporio Armani

Fashion Fair Cosmetics

GAP

Giorgio Armani

J. Mendel

Levi’s

Narciso Rodriguez

Ohne Titel

Proenza Schouler

Ralph Lauren / Polo.com

Rachel Zoe

Temperley London

Tommy Hilfiger

Mgmt/Agency Clients:

Sir John

Sir John Celebrity Makeup Artist whose clients include Beyoncé, Kim Kardashian, Naomi Campbell, Mary J. Blige, Kelly Rowland, Erykah Badu, Viola Davis, Margot Robie, Priyanka Chopra & Gabrielle Union

Sam Fine

Sam Fine Celebrity Makeup Artist & Author whose clients include Queen Latifah, Jennifer Hudson, Iman, Mary J. Blige, Vanessa Williams, Keri Hilson, Paula Patton, Patti Labelle & Tyra Banks

Oslyn Holder

Oslyn Holder Celebrity Makeup Artist whose clients include Bette Midler, Vanessa Williams, LionBabe, Bernadette Peters, Kelly Clarkson, Tia & Tamera Mowry, Danaii Gurira, Holly Robinson Peete & Regina King

Mila Thomas

Mila Thomas Celebrity Makeup Artist whose clients include Jenifer Lewis, En Vogue, Neicy Nash, K. Michelle, Karrueche Tran, Angela Rye, Amara La Negra & Jasmine Sanders

Duke Dumont “Runway”

GRAMMY-Nominated DJ and producer Duke Dumont has delivered a new club anthem “Runway,” a dynamic showcase of the Brit’s production prowess. Rumbling its way across club floors worldwide today, “Runway” is available for streaming and purchase via Astralwerks HERE.

Blessed with a thumping bassline, and high-energy synth stabs, the track uses classic samples from Robbie Tronco’s “Runway as a House” and “Walk 4 Me,” and follows Duke’s previous single “Inhale,” and massive 2017 Gorgon City collaboration “Real Life” – a soundtrack to the Ibiza summer season.

“Runway” marks the 5th release in his ‘For Club Play Only’ series, a range of tracks focusing on delivering huge club-ready floorfillers across the globe and is released on Duke’s own Blasé Boys Club label.

A true global superstar, Duke Dumont has amassed over 1 billion combined streams across his flurry of platinum-selling releases to date, scoring huge success with his platinum-selling UK number #1 singles “Need U (100%)” and “I Got U.”

Recently playing Creamfields, and a number of Ibiza shows, including appearances at Pacha’s ‘Paris By Night’ and ‘Tuesdays on Mars’ residencies, the release of “Runway” arrives on the eve of the UK producer’s eagerly anticipated headline set at San Diego’s CRSSD Festival, and his upcoming Australia performances this coming winter.