‘Offers an opportunity to be engaged with progressives and new age entities that are like-minded, while striving to make an impact on global culture with innovation… And, don’t forget that inaugural activations of this scale create inevitable connections for life simply based on memorable introductions.’ – Vaughn Lowery, 360®
IMG Fashion Events, a subsidiary of Endeavor, and Spring Studios, the creative agency for fashion, beauty and culture, and the home of New York Fashion Week: The Shows, announces the creation of a new consumer event: ‘Glam Slam’ – a fashion and tennis experience. The ‘Glam Slam’ will take place Thursday, September 8 – Monday, September 12, 2022, on the Rooftop Terrace of Spring Studios in Tribeca. For the inaugural event, IMG and Spring Studios have partnered with Chase Sapphire to develop a unique program that spans both fashion and sports, combining the best of both worlds.
The ’Glam Slam,’ which takes place during two of New York’s biggest tentpole franchises, the final Tennis major of the year and New York Fashion Week, will celebrate the intersection of tennis and style through a series of daily programming, screenings and hospitality. IMG’s in-house production agency, FOCUS, will produce a full- size tennis court on the roof top of Spring Studios that will serve as the event location for ‘Glam Slam.’
The ‘Glam Slam’ will feature five days of screenings, fashion presentations, limited merch collaborations and appearances from A-list tennis and fashion stars, allowing consumers to experience an exclusive slice of both tennis and fashion during these two quintessential NYC moments. The Glam Slam’ line-up includes IMG Tennis, a division of WME Sports, client, Maria Sharapova, among other tennis stars to be announced, and the fashion industry’s most stylish tennis enthusiasts including Laura Brown, Cynthia Rowley and Maison Kitsuné, with additional talent to be announced.
“Glam Slam is the natural evolution of our mission to create cultural experiences through the lens of fashion. There is no other company that can tap into an ecosystem of fashion, tennis, culinary and consumer ticketing experiences, all under one roof. This is the first in our expanding portfolio of new IP and consumer franchises that we are developing across the Endeavor network out of IMG Fashion Events,” said Leslie Russo, President, IMG Fashion Events & Properties.
“Glam Slam is at the core of Spring’s future – partnering with our clients and communities to create culturally defining IPs and experiences, capturing the zeitgeist of now,” said Gregoire Assemat Tessandier, President, Spring Studios, North America.
As presenting sponsor, Chase Sapphire is giving Sapphire Reserve cardmembers unique access to this event with VIP seating, bespoke event programming and exclusive event merchandise, all available through the Ultimate Rewards portal. ’Glam Slam’ is just one of many Chase activities that will be available for fans during New York’s major tennis tournament.
“We’re excited to launch this new and innovative ‘Glam Slam’ platform, a one of a kind event for fans and our Chase Sapphire Reserve cardmembers,” said Marleta Ross, General Manager, Chase Sapphire. “As fans continue to return to live events, we look forward to creating more unique opportunities for our cardmembers to enjoy premium experiences at the intersection of culture and entertainment.”
IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.
Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading financial services firm based in the United States with assets of $3.8 trillion and operations worldwide. Chase serves more than 66 million American households and 5 million small businesses with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: More than 4,700 branches in 48 states and the District of Columbia, 16,000 ATMs, mobile, online and by phone. For more information, go to chase.com.
About Spring Studios
Spring is a platform for culture and creativity, where ideas and experiences come together to elevate brands.
A creative agency with high-end studio spaces in the heart of Tribeca, Spring Studios is home to some of New York’s most iconic events in the fashion, film, art, and design worlds, including New York Fashion Week, TriBeCa Film Festival, and the Independent Art Fair.