Posts tagged with "athletes"

Lexus Black Panther collaboration in Los Angeles via 360 MAGAZINE.

BLACK PANTHER × LEXUS

LEXUS JOINS FORCES WITH ADIDAS AND ADIDAS S.E.E.D TO CREATE

A CUSTOM ALL-NEW LEXUS RX

INSPIRED BY MARVEL STUDIOS’ ‘BLACK PANTHER: WAKANDA FOREVER’

Last night Lexus unveiled the Wakanda Forever-inspired RX 500h F SPORT AWD “Vibe-Branium.” The all-new Lexus was reimagined in by the women-led design crew of the adidas S.E.E.D (School for Experiential Education in Design) program under the guidance of Calty Design Research, creating a vehicle suited for Marvel Studios’ “Black Panther: Wakanda Forever,” now playing only in theaters.

To help celebrate the recent launch of adidas’s “Wakanda Forever Collection,” the team at adidas sought to bring their “Black Panther: Wakanda Forever”-inspired designs into the automotive space. Created for the best athletes in the world, this performance sportswear embodies what it means to be Wakandan and explores the question, “What if Wakanda had a national athletic team?” The vehicle wrap builds on the custom identity of the fictional African nation as envisioned by adidas, creating an automotive identity that matches the fashion collection.

The design of the interior was driven by a group of all-women students from adidas’ School for Experiential Education Design (S.E.E.D.), a 2-year program at adidas in partnership with Pensole Lewis College of Business & Design, that acts as an alternative to a university education in Footwear Design. Students from this program not only designed the interior of the Wakanda Forever-inspired RX 500h, but also contributed to the costumes in the film. Through a series of workshops, CALTY Design Research worked with the students to bring their Black Panther inspired vision to the RX 500h.  

“The all-new RX 500h is part of our expanding Lexus Electrified portfolio with evolved innovative technology that elevates the driver’s experience,” said Michael Moore, general manager, Lexus International. “There’s an athleticism in the performance of the RX that makes it a perfect fit to join the ‘Wakanda Forever’ team.”

The re-imagined exterior of the RX features the Wakandan-inspired print and purple colorway used throughout the adidas sportswear collection. A diamond pattern inlayed across the hood is inspired by the Black Panther’s claw necklace. Gold details, a tie to the new Black Panther’s suit, accent the exterior, with unique “F” center caps, F SPORT on the wheels and Lexus badging that are reimagined using the fictional Wakandan alphabet. The word “Vibe-Branium,” also spelled in the Wakandan alphabet, is added to the rear badging as part of its unique name: the Lexus RX 500h Vibe-Branium AWD DIRECT4.

Beyond the customized exterior wrap, the students at adidas S.E.E.D (School for Experiential Education in Design) embraced the challenge to reimagine the all-new Lexus RX interior by using the much-anticipated sequel as its source of inspiration.

“Lexus is passionate about fostering future designers,” said Sabina Charfauros-Redmon, creative lead, Lexus International. “We see adidas S.E.E.D as representing a new normal that opens doors for BIPOC women in the design space. It’s a special moment when young creators are given the opportunity to stretch their creativity beyond their own comprehension. Lexus believes in this narrative and is excited to be a part of this process.”

To help guide the students through the design process, Calty Design Research led the students through a series of workshops exploring automotive design, Lexus design, creative processes, color and materials and the power of collaboration.

“Lexus, adidas and Wakanda Forever may seem like they come from totally different worlds but the thread that draws everything together is the pursuit and leadership in unique storytelling and innovative technology,” stated Alex Shen, chief designer at Calty Design Research. “Because of this common thread, the S.E.E.D. designers have such a unique and exciting task ahead of them to create something really artful and cool. It’s a real pleasure and honor for us to witness all the creativity, enthusiasm and collaborative thinking and execution from the S.E.E.D. designers.”

“Collaboration is one of our core values at S.E.E.D. We believe that innovation exists at the intersection of creativity, collaboration, diversity, inclusion and equity,” adds Cheresse Thornhill-Goldson, director, Design Education & Growth | S.E.E.D., adidas. “A critical aspect of our curriculum is ‘open-source’ product creation where we team up with experts across various industries to educate and co-create with our S.E.E.D. designers to bring unique products to life. So, collaborating with Lexus, ‘Black Panther: Wakanda Forever,’ Carbon, Calty and Annex to design the Lexus Vibe-Branium Direct4 RX 500h was such a transformative experience for our students. The end result is a powerful example of what can happen when we leverage the ‘collective genius’ across disciplines.”

Carbon, an adidas partner since 2017, has revolutionized athletic footwear by providing the technology platform for the production of adidas 4D midsoles. Carbon DLSTM (Digital Light Synthesis) technology is pioneered by 3D printing specialists aligning innovation and sustainability in collaboration with adidas to create a portfolio of athletic footwear that meet specific performance needs. In addition, Carbon’s footprint on the silver screen contributing to costumes, animatronics and other worldly environments make them the perfect partner to help realize the S.E.E.D student’s interior vision.

As part of Lexus’s mission to mine budding talent in the creative realm, versatile multi-hyphenated visual storyteller Cami Thomas will document the collaboration with a featurette which is set to release in mid-November on digital platforms.

The custom build will feature an interior re-imagined with future-focused designs, textures and materials. Using the modern luxury of the latest RX as a canvas, adidas’s custom Wakanda-inspired tribal gold print covers sections of the seating surfaces and are featured prominently on the seat bolsters in particular. The same pattern is applied to the door panel inserts and in purple sections of the steering wheel. The F SPORT door sill plate is translated in the Wakandan alphabet along with “Wakanda Forever”, which is embroidered on the steering wheel. Key tactile areas such as the steering wheel pad and front and rear headrests are covered in the Carbon 3D printed energy-returning athletic shoe mid-sole material used in the adidas 4D- FWD. The front head rests include Lexus’s signature emblem and the rear center head rest houses adidas’s iconic logo. Meanwhile, surfaces around the shifter are decorated in laser-cut wood and gold trim that accents the interior to help create a uniquely Wakandan-inspired in-car environment.

In celebration, the powerhouse brands dropped a limited-release T-Shirt designed by the students at adidas S.E.E.D., which was exclusively available at last night’s adidas creator’s camp. The front of the T-Shirt includes an African Proverb written in Wakandan “Educate a Woman, Educate a Nation” stylized in traditional Japanese format, tategaki. The back of the T-Shirt pays homage to mineral-rich Wakanda’s Vibranium that has helped shaped its future focused society through a periodic table transcribed in Wakandan. In addition, the T-Shirt’s wash tag houses emblems from the super power team, LEXUS, adidas, adidas S.E.E.D, Marvel Studios’ “Black Panther: Wakanda Forever” and Carbon.

In the hands of veteran custom car builder Gordon Ting, he helps fully realize the custom “Black Panther: Wakanda Forever”-inspired Lexus RX inside and out. 

Black Panther inspired LEXUS RX 500h by adidas S.E.E.D via 360 MAGAZINE.
Black Panther inspired LEXUS RX 500h by adidas S.E.E.D via 360 MAGAZINE.
Black Panther inspired LEXUS RX 500h by adidas S.E.E.D via 360 MAGAZINE.
Black Panther inspired LEXUS RX 500h by adidas S.E.E.D via 360 MAGAZINE.
Cynthia Rowley speaks to IMG and guests at GLAM SLAM during NYFW via 360 MAGAZINE

IMG GLAM SLAM

‘Offers an opportunity to be engaged with progressives and new age entities that are like-minded, while striving to make an impact on global culture with innovation… And, don’t forget that inaugural activations of this scale create inevitable connections for life simply based on memorable introductions.’Vaughn Lowery, 360®

Vaughn Lowery attends IMG’S GLAM SLAM during NYFW wearing 53045 sneakers reported by 360 MAGAZINE

IMG Fashion Events, a subsidiary of Endeavor, and Spring Studios, the creative agency for fashion, beauty and culture, and the home of New York Fashion Week: The Shows, announces the creation of a new consumer event: ‘Glam Slam’ – a fashion and tennis experience. The ‘Glam Slam’ will take place Thursday, September 8 – Monday, September 12, 2022, on the Rooftop Terrace of Spring Studios in Tribeca. For the inaugural event, IMG and Spring Studios have partnered with Chase Sapphire to develop a unique program that spans both fashion and sports, combining the best of both worlds.

The ’Glam Slam,’ which takes place during two of New York’s biggest tentpole franchises, the final Tennis major of the year and New York Fashion Week, will celebrate the intersection of tennis and style through a series of daily programming, screenings and hospitality. IMG’s in-house production agency, FOCUS, will produce a full- size tennis court on the roof top of Spring Studios that will serve as the event location for ‘Glam Slam.’

The ‘Glam Slam’ will feature five days of screenings, fashion presentations, limited merch collaborations and appearances from A-list tennis and fashion stars, allowing consumers to experience an exclusive slice of both tennis and fashion during these two quintessential NYC moments. The Glam Slam’ line-up includes IMG Tennis, a division of WME Sports, client, Maria Sharapova, among other tennis stars to be announced, and the fashion industry’s most stylish tennis enthusiasts including Laura BrownCynthia Rowley and Maison Kitsuné, with additional talent to be announced.

“Glam Slam is the natural evolution of our mission to create cultural experiences through the lens of fashion. There is no other company that can tap into an ecosystem of fashion, tennis, culinary and consumer ticketing experiences, all under one roof. This is the first in our expanding portfolio of new IP and consumer franchises that we are developing across the Endeavor network out of IMG Fashion Events,” said Leslie Russo, President, IMG Fashion Events & Properties.

“Glam Slam is at the core of Spring’s future – partnering with our clients and communities to create culturally defining IPs and experiences, capturing the zeitgeist of now,” said Gregoire Assemat Tessandier, President, Spring Studios, North America.

As presenting sponsor, Chase Sapphire is giving Sapphire Reserve cardmembers unique access to this event with VIP seating, bespoke event programming and exclusive event merchandise, all available through the Ultimate Rewards portal. ’Glam Slam’ is just one of many Chase activities that will be available for fans during New York’s major tennis tournament.

“We’re excited to launch this new and innovative ‘Glam Slam’ platform, a one of a kind event for fans and our Chase Sapphire Reserve cardmembers,” said Marleta Ross, General Manager, Chase Sapphire. “As fans continue to return to live events, we look forward to creating more unique opportunities for our cardmembers to enjoy premium experiences at the intersection of culture and entertainment.”

Tickets start at $125 and are available to purchase via On Location, the leading global sports, travel and event management company. For more information and to purchase tickets, please visit HERE.

About IMG

IMG is a global leader in sports, fashion, events and media. The company manages some of the world’s greatest athletes and fashion icons; owns and operates hundreds of live events annually; and is a leading independent producer and distributor of sports and entertainment media. IMG also specializes in licensing, sports training and league development. IMG is a subsidiary of Endeavor, a global sports and entertainment company.

About Chase

Chase is the U.S. consumer and commercial banking business of JPMorgan Chase & Co. (NYSE: JPM), a leading financial services firm based in the United States with assets of $3.8 trillion and operations worldwide. Chase serves more than 66 million American households and 5 million small businesses with a broad range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. Customers can choose how and where they want to bank: More than 4,700 branches in 48 states and the District of Columbia, 16,000 ATMs, mobile, online and by phone. For more information, go to chase.com.

About Spring Studios

Spring is a platform for culture and creativity, where ideas and experiences come together to elevate brands.

A creative agency with high-end studio spaces in the heart of Tribeca, Spring Studios is home to some of New York’s most iconic events in the fashion, film, art, and design worlds, including New York Fashion Week, TriBeCa Film Festival, and the Independent Art Fair.

Cynthia Rowley sunglasses at GLAM slam during NYFW via 360 MAGAZINE
Vaughn Lowery attends IMG GLAM SLAM DAY 2 f/ Cynthia Rowley in nyc during NYFW for 360 MAGAZINE shot by Getty Images

IMG UNVEILS NYFW PROGRAM

Shaq Reebok via 360 MAGAZINE

Reebok – Shaq Attaq

Reebok’s “Shaq Attaq” Celebrates 30 Years, Available September 23

As Reebok continues to highlight its vast basketball archive through the likes of Allen Iverson’s Question and Answer lines, the disruptive Hurrikaze and Hurrikaze II, Dee Brown’s Pump Omni Zone II, and more, today the global sportswear brand has confirmed a September 23 return for Shaquille O’Neal’s coveted “Shaq Attaq” ($170/GX3881) sneaker, 30 years after its initial release.

Issued in ’92 for the larger-than-life rookie star, “Shaq Attaq” – created by former Reebok designer Judy Close – became Shaq’s first signature shoe. Combining new “Shaq” branding elements with innovative Reebok technologies like a custom-fit Pump bladder and carbon fiber footplate, the design put on display Reebok’s disruptive approach to performance footwear. Most importantly, the shoe provided Shaq with best-in-class comfort and stability on court as he tore down countless rims, backboards, and records.

On its 30th birthday, the shoe returns in near-1992 form, offering premium OG features including the combined Pump-lace closure, carbon fiber footplate, midsole-integrated crosscheck and side stripe, anodized synthetic collar, and Shaq ‘Dunkman’ branding at the tongue-back and heel.

ADIDAS × ZOUND

Adidas and Zound Industries announce the latest additions to its game-changing line-up of Adidas Headphones, introducing a new indigo color to its popular Z.N.E. wireless range. With best-in-class ergonomics and fresh new color variations for summer, the latest earbud styles are made from recycled plastics and are the ultimate facilitator for achieving your goals.

The Adidas Z.N.E. 01, retailing for $99, is receiving two-color revamps in indigo and light gray. Accessible true wireless earbuds built to withstand various aspects of daily life, the Z.N.E. 01 are comfortable and designed for all-day wear. In addition, the Adidas Z.N.E. 01 A.N.C., which retails for $189, will be available in the new indigo shade starting this July. These noise-canceling earbuds are built to get you in the zone and are expertly developed to enhance sports performance while offering all-day comfort. 

To celebrate the launch, Adidas and Zoun Industries partnered with two-time Olympic 400m champion Shaunae Miller-Uibo. Motivated by the power of music, Shaunae’s focus is to push the limits and inspire the next generation of athletes.

“Movement is everything to me whether I’m on or off the track,” said Shaunae Miller-Uibo. “Music inspires me to continue to move and push the boundaries in my sport, and it’s important that I have gear like Adidas Z.N.E. 01 A.N.C. to rely on.”

As a brand focused on sport and lifestyle, the true wireless range continues to deliver the perfect combination of performance, design, functionality, and cutting-edge technology. Continue reading for some additional key facts on the true wireless earbuds.

The Adidas Z.N.E. 01 (Indigo & Light Grey) are ready-to-wear fit and functional stem for seamless wear, secure: silicon sleeve for a safe and secure fit on the go, inclusivity: Broad appeal in terms of use and fit while offering comfortable, all-day wear, attractive design: sporty yet fashionable design to match both active and daily wear, long-lasting: 25H playtime (5H in buds + 20H in case), and made from recycled plastics: *47% of the product consists of plastic, of which 97% is post-consumer recycled (excluding plastic in electronic components).

The Adidas Z.N.E. 01 ANC (Indigo) has noise-canceling: focus on the movement with active noise canceling, and switch to Awareness Mode when you want to stay in touch with your surroundings. They are made to measure: interchangeable ear tips for a perfect fit, versatile: on-and-off the field comfort to meet both the sport and lifestyle needs of athletes, design: emphasis on the look and feel of the product to match any activewear, long-lasting: 20H playtime (4.5H in buds + 15.5H in case), and made from recycled plastics: *49% of the product consists of plastic, of which 94% is post-consumer recycled (excluding plastic in electronic components).

The new colors for the Adidas Headphones Z.N.E. range are now available HERE.

Special Olympics New York Athletes arrives in Queens College via NYSO for use by 360 MAGAZINE

Special Olympics New York

 A weekend of sports will commence at Queens College this Saturday, as Special Olympics New York athletes arrive to compete in multiple events. Details are as follows:

  • When: Saturday, June 18, beginning at 9 am
  • Where: Queens College (65-30 Kissena Blvd, Queens, NY 11367)
  • Who: Special Olympics NY athletes competing in Track & Field, Swimming, and Basketball (both teams and individual skills)

These athletes will be supported by more than 100 volunteers from sponsors Dechert LLP, Disney, RTM, and The Bountiful Company. Additional sponsors for the games include Geico, Babaste, New York Blood Center, Teachers Federal Credit Union, and Local 3 IBEW Motorcycle Club.

Members of the media are cordially invited to attend.

Brooklyn Nets GM Sean Marks Says Team isn’t Ready To Commit To Kyrie Irving

Sean Marks has sounded a warning to Kyrie Irving following the season the Brooklyn Nets just had. Speaking to the media regarding the direction of the franchise and whether it’s committed to Irving, the team’s general manager said the Nets are “looking for guys that want to be a part of something bigger than themselves, play team basketball, and be available.”

The point guard was one of the biggest stories in the NBA this season, having refused to take the COVID-19 vaccine. As a result, he was unable to play for most of the season and the lack of chemistry should be the main reason the Nets got swept in the first round of the playoffs. 

Irving played his first home game of the season on March 27, three days after New York mayor Eric Adams backtracked on the city’s mandate that had prevented unvaccinated NY athletes from participating in home games.

He played all 14 of the Nets’ final games, including the four in the playoffs, which marked his longest streak of consecutive games played since the 2017/18 campaign. It would be good to have him continue in that vein next season and, should that be the case, it would make for some really interesting online sports betting in New York.

After balling out in Game 1 against the Boston Celtics and nearly helping the Nets escape with a win, Irving’s production waned in the following three games as he would only score 46 points in total, just seven more than his Game 1 haul of 39.

Kyrie can become a free agent if he turns down his $36.5 million player option for next season but has said he isn’t going anywhere. Of course, he told Boston fans the same when he was still with their team. 

“When I say I’m here with [Kevin Durant], I think that it really entails us managing this franchise together alongside Joe [Tsai, the owner] and Sean [Marks, the GM] and just our group of family members that we have in our organization,” he said.

The All-Star is eligible for a five-year $246 extension with Brooklyn if he opts out but there are understandable concerns when it comes to committing to him long term as he’s only played in 103 games since joining the team three seasons ago.

Marks seemed to agree with Irving on coaching, sort of. The guard controversially claimed he doesn’t see the Nets as having a head coach back in 2020 and, in his address to reporters on Wednesday, the GM said he believes Kevin Durant is the best developmental coach in the organization. 

“I think Kevin Durant is our best player development coach,” he declared.

That is saying something as the Nets have nine assistant coaches on the bench with Steve Nash, including the top-rate Jacque Vaughn. Of course, Marks was probably trying to point out that having someone like Durant on the team forces everyone to raise their game, yet the comment might not go down well with the coaching staff, especially given that they were criticized for the team’s lack of cohesion against the Celtics.

Marks has also noted that the Nets have lost their culture in an admission that there are deeper issues needing attention than simply improving the roster.

“Did we take a step back? Without a doubt,” Marks told reporters Wednesday. “The culture isn’t what it once was.”

The Nets have spent a lot of money acquiring championship-caliber players and it was expected that this would be their season. Apart from falling flat in the playoffs, it’s also been revealed that the Knicks are still significantly more profitable, with owner Joe Tsai still at a loss for his purchase of the team and Barclays Center. 

They took some major steps in establishing an atmosphere that would make it easy for marquee players to step in and lead them to a title. According to forward Joe Harris, there was a perception “across the league that we had the best culture.” It’s why they were able to bring in players such as Irving, Durant, James Harden, Blake Griffin, and LaMarcus Aldridge.

It appears that, in an effort to build around Irving and Durant, the Nets have lost the identity they worked so hard to carve out. Harris is the only one who remains from the squad that began the transition, with D’Angelo Russel, Caris LeVert, and Jarrett Allen all playing elsewhere now.

Marks has recognized that having the most optimal roster isn’t all it takes to maintain success and it will be interesting to see how things shape up during the summer.

Essentia Water campaign featuring basketball star Jimmy Butler via 360 magazine

Essentia Water Campaign

Essentia® Water, the pioneer of ionized alkaline water in the U.S., today launched a new campaign featuring basketball star Jimmy Butler, Chicago quarterback Justin Fields, and multi-platinum singer-songwriter Tate McRae. A continuation of its “Stop for Nothing” campaign, which launched in 2021 and featured McRae alongside Kansas City quarterback Patrick Mahomes, this new creative focuses on maintaining resilience by taking a moment to pause and hydrate.

Essentia’s philosophy is that a better you, starts with a better water. Today’s world demands resilience, and resilience starts with self-care. The new campaign creative highlights how Essentia’s Supercharged Ionized Alkaline Water not only hydrates, but can also help promote a sense of renewal to keep your mind and body focused on achieving your goals.

Each of the brand’s campaign partners have one thing in common – the relentless drive to constantly hone their own craft and stop for nothing in pursuit of their goals:

  • Nicknamed “Jimmy Buckets,” Jimmy Butler is a 6-time league all-star and a decorated titan in his sport. Most recently, he led his team to the top seed in this year’s playoffs.
  • Justin Fields was selected in the first round of the 2021 professional draft and is the second quarterback in his team’s history to surpass the century mark in rushing.
  • Tate McRae’s hit single “you broke me first” has achieved over 1 billion streams and the #1 spot on the Top 40 US radio charts, landing her on Forbes’ 30 Under 30 list – the youngest musician to be included.

“This campaign underscores the importance of taking care of yourself so you can continue chasing your dreams, and focus on the things that are important to you,” said Zola Kane, Head of Marketing at Essentia Water. “Our partners personify that extraordinary combination of grit and determination we not only admire, but strive to inspire through our products and campaigns. We are both proud and humbled to be working with these superstars.”

The new “Stop for Nothing” campaign was created in partnership with Essentia’s lead creative agency Droga5. It includes 30-second, 15-second, and 06-second spots that will air across digital and social channels, along with online video platforms – specifically Hulu, YouTube and NBC Universal beginning May 2, 2022. The campaign films can be viewed on Essentia’s YouTube channel at youtube.com/c/essentiawater.

Visit EssentiaWater.com to learn more and find your closest retailer at essentiawater.com/store-locator/.

About Essentia Sub, LLC:

The first ionized alkaline bottled water offered in the United States, Essentia’s philosophy is that a better you, starts with a better water. Headquartered in Bothell, WA, Essentia Sub, LLC pioneered ionized alkaline water in 1998 and is known for its unique ionization process. The brand is CarbonNeutral Packaging Certified® and distributed in more than 100,000 retailers across the United States. It’s the #1 alkaline water brand and the #1 selling bottled water brand in the natural channel*. To learn more about Essentia, please visit essentiawater.com or connect with Essentia on Facebook, Twitter, or Instagram.

Football illustration for 360 Magazine

Inspire Change

Inspire Change, the NFL‘s social justice initiative, recently revealed that the organization has greatly exceeded fundraising expectiations.

In December, it was announced that the league’s Inspire Change initiative had reached $180M toward the 10-year, $250M commitment in social justice. At the annual owner’s meetings, it was announced that Inspire Change has eclipsed $237M toward this commitment, bringing them almost 5 years ahead of schedule.

The increase includes additional league funding as well as widespread club and ownership efforts not yet tallied as of the December announcement and through the end of the 2021-’22 league year.

Inspire Change, which aims to move us toward a more equal and just tomorrow by reducing barriers to opportunity, is built on four pillars: education, economic advancement, police-community relations, and criminal justice reform. Most recently, four organizations—Year Up, Wall Street Bound, Free Minds Book Club, and Get Schooled—received grants. The money has gone to nonprofits and hundreds of grassroots organizations nationwide since 2017.

About Inspire Change

Working with the Players Coalition, a 501(c)(3), Inspire Change is the NFL’s charity. It is led by players and coaches within the league and allows for the organization to give back to local communities through financial means, hoping to reduce barriers to opportunity and strengthen their communities.

Nine Things You Didn’t Know About the Paralympic Winter Games

The Olympic Games get a lot of love. However, if you haven’t gotten enough sports action yet, you can watch some of the world’s toughest athletes once again go head-to-head between Friday, March 4, and Sunday, March 13, 2022, during the Paralympic Games. 

The Paralympic Games enter their 74th year this spring. Here are nine things you didn’t know about this spectacular sporting event. 

1. A Veteran Started Them

The original Olympics began in ancient Greece around 776 B.C. The modern Paralympics came about much later. Ludwig Guttman started them in 1948 for World War II veterans with spinal injuries. 

This year’s games feature 736 athletes and 78 medal events. There are 39 events for men and 35 for women. The games welcome trans athletes, making them a model for inclusion for other institutions to follow. It sets a shining example amid a flurry of proposed legislation banning such individuals from competing. 

Some of the games involve mixed-gender events. Wheelchair curling will include 12 such teams, each requiring at least one female. 

Like standard Olympic games, athletes can qualify to compete through several means. They can place at World Championships, regional games or rank, or a world or regional list. They can also achieve a minimum qualification standard with or without the subsequent allocation formula. 

2. Skiing Is the Most Popular Event

Skiing is the most popular event at the Paralympic Winter Games. There are six disciplines: downhill, slalom, super slalom, super-G, super combined and team events. 

Athletes compete in three categories based on their abilities. A results calculation system allows those with various impairments to compete against each other. Racers often reach speeds of 100 or more miles per hour as they race down the slopes, and missing a gate results in disqualification. 

3. The Record-Holder Has More Gold Than Phelps 

Michael Phelps is an impressive athlete, to be sure, with 28 medals. However, he more than met his match in para-athlete Trischa Zorn-Hudson, who tops the charts at 55 — 41 gold, nine silver and five bronze.

In the Seoul 1988 games, Zorn-Hudson won 10 gold medals in 10 events, setting new world records in each one. She won admittance to the Paralympic Hall of Fame in 2012. She currently works as an attorney for the Department of Veterans Affairs. 

4. There Are Subdivisions for Different Challenges

Each para-athlete is as unique as any other. They also have various challenges that make ranking their performance more difficult than watching an instant replay of who crossed the finish line first. 

The Games use the Raza point score system, where judges convert performances to point scores to account for each athlete’s classification. Therefore, a more disabled athlete might beat a less disabled one, even if they don’t throw or jump quite as far. 

5. Beijing Is the First City to Host Summer and Winter

Beijing hosts the Winter Olympics this year, but that isn’t the city’s only distinction. It’s also the first to host the Paralympic Games in both summer and winter back-to-back. 

In many ways, the city is uniquely suited for these games. Athletes with disorders like cystic fibrosis run an elevated risk of severe infection from the COVID-19 pandemic. China’s zero-tolerance approach, strict quarantine requirements and mask rules keep participants safer. Although China has waived the quarantine requirement for athletes, they exist in a “bubble” with daily testing and N95 masks required when not competing. 

The Paralympic Winter Games served up yet another wrinkle during the pandemic — the need for coaches to communicate with their visually impaired athletes. Although officials discourage coaches from shouting to prevent potential spread through aerosol droplets, they may briefly remove their masks to accommodate these participants. 

6. Innsbruck, Austria, Hosted Back-to-Back Winter Games

Who decides where to hold the Paralympic Winter Games? It’s a joint decision between the International Olympic Committee and International Paralympic Committee. Ten cities have hosted the winter games since their inception. 

Innsbruck, Austria, has the distinction of hosting the games twice back-to-back, in 1984 and 1988. The city’s unique geographic location makes it ideal for skiing events, seated in a valley surrounded by towering, snow-capped mountains. Visitors with less athletic aspirations than competitors can take a cable car to one of the enormous peaks and enjoy a spectacular view. 

7. The Paralympic Flame Is Now Eco-Friendlier

Addressing climate change is everyone’s responsibility. Human beings don’t get a pass for special events like the Olympics. Fortunately, the event’s organizers take their sustainability responsibility seriously. 

This year’s Paralympic Winter Games will feature a torch powered by hydrogen. This technology was first implemented in the Tokyo 2020 games to decrease emissions. 

Switching fuels isn’t the only eco-friendly change. Organizers use sustainable materials, such as recyclable cardboard beds, to construct the Olympic Village. 

8. Blind People Can Play Ball

Have you heard of Goalball? If you haven’t, it’s probably because you’re a sighted person. It’s played exclusively by athletes with blindness or visual impairment. 

Athletes must have less than 10% vision to participate. All participants wear special opaque glasses to level the playing field — people who can see shades of gray have no advantage over those who have complete blindness. 

The interesting thing about this sport is watching it — you must remain silent. During game time, only players or referees may make sounds so the athletes can hear and locate the ball. The sport has appeared in the Paralympics with a men’s and women’s division since 1984. 

9. Even the Medals Are Accessible

What’s it like to win a gold medal when you can’t see the metal shine? Athletes with visual impairments will immediately know their rank before announcing the winner. The medals feature one to three lines, indicating bronze, silver or gold. 

Furthermore, the venues go above and beyond to ensure accessibility. They must adhere to strict guidelines regarding ramps and signage to allow everyone to navigate freely. 

Facts About the Paralympic Winter Games 

Athletes come in all shapes, sizes and ability levels. The Paralympic Winter Games allow you to witness some of the best-trained individuals from around the globe compete. 

These participants overcome incredible challenges to practice their sport. Now that you know these nine things about the Paralympic Winter Games, catch all the action starting March 4.

Hall, Walt &Baca illustration by Anh Hoang use for 360 Magazine

HALL,WALT & BACA

HALL, WALT & BACA WINES LAUNCH SEASON TWO OF ITS CELEBRITY HAPPY HOUR SERIES

HALL, WALT and BACA Wines, a set of three, family-owned wineries located in Napa and Sonoma Counties, have announced the launch of season two of their celebrity Happy Hour series returning in August, 2021. The weekly series rotates airing on three different social media platforms including Instagram and Facebook Live weekly on one of the respective brand channels. The Happy Hour series premiered on April 2, 2020, with 150 shows produced through the July 2021.

“During the start of the pandemic in the Spring of 2020, we looked at different creative ways to keep our audiences engaged and keep wine conversations top of mind,” says Vintner Jennifer Brown. “Launching Season one of the series and really honing in on the lifestyle of wine with each of our guests allowed us to connect in new and compelling ways –our Club Members and fans sipped along with our show hosts and the guest, and it truly felt like we are all enjoying a casual Happy Hour experience together. Season two will continue to focus on producing dynamic and engaging shows that let our audience into our guest’s lives, ask questions in real time, and hear about new projects that each is working on.”

Created by Vintner Kathryn Walt Hall and produced in-house, Happy Hour gives viewers an unscripted, behind the scenes peek into the lives of celebrities, artists, athletes, comedians, Broadway stars, authors, magicians, and more. Each episode aims to inspire creative conversations while sipping on a newly released HALL, WALT, or BACA wine.

Season one of the Happy Hour series welcomed high profile guests such as Tina Fey, Julia  Louis-Dreyfus, Martin Short, Ed O’Neill, Catherine O’Hara, John Leguizamo, Eric  McCormack, Busy Phillips, Monique Lhuillier, Paul Reiser, Cole Hauser, Cheryl Hines,  Natalie Morales, Steve Wozniak, The Brothers Osborne, Sara Evans, CAM, Scotty  McCreery, Matt Bomer, J.B. Smoove, Bruce Bochy, Cecily Strong, Chris Redd, Howard  Gordon, Alfonso Ribiero, Giacomo Gianiotti, Dan Abrams, Kate Flannery, Sherri Saum,  Terrell Davis, Jeannie Mai, Gizelle Bryant, Shep Rose, Austen Kroll, Craig Conover,  Runaway June, Charissa Thomson, Carly Pearce, Chris Harrison, Josh Flagg and over 100  more.

To view an archive of HALL Family Wines Happy Hour series, please visit Here

The Happy Hour series is hosted by three hosts, one for each wine brand including  HALL, WALT and BACA Wines. A snapshot of each host can be found below:   

MEET THE HOST:  Kathryn Walt Hall

Kathryn Walt Hall is the owner of HALL Family Wines and has been involved in the  California wine industry since her family first purchased vineyards in the 1970’s. She has had a  distinguished career as a successful businesswoman, attorney, community activist, and as the  United States Ambassador to Austria, appointed by President Bill Clinton in 1997. A mother of  two, Kathryn is fluent in French and German, earned a B.A. in Economics from the University of  California, Berkeley, a joint MBA from UC California, Berkeley & Columbia University and a  J.D. from the University of California, Hastings College of Law.  

MEET THE HOST:  Jeff Zappelli 

After eight years managing restaurants including three years at San Francisco-based Morton’s  Steakhouse, Jeff joined HALL Wines in 2006 to establish its Club Membership program which  has become one of the most successful Direct to Consumer efforts in the Napa Valley. In 2016,  Zappelli was appointed General Manager of WALT Wines, making him responsible for the day-to-day operations and strategic planning for the Sonoma-based brand. Zappelli is an active  speaker throughout the Bay Area, participating in conversations and panels related to direct-to-consumer trends, wine industry technology, sales as a science, CRM and direct marketing. An  avid sports fan and father of three, Jeff was born in Seattle, WA and attended the University of  California at Santa Barbara earning a Bachelor of Science in Biopsychology. 

MEET THE HOST: Jennifer Brown

The daughter of Vintner Kathryn Hall, Jennifer Brown spearheads HALL Family Wines newest  brand, BACA, meaning “berry” in Latin, a modern Zinfandel wine brand. Jennifer spearheads  brand development, marketing strategies, and operational plans, as well as wholesale channels.  Prior to working at HALL Family Wines, Jennifer was the founder of Omghow / Girl Karma  Inc., a social platform and positive destination for teen girls. Jennifer earned her Bachelor of Arts  degree at Northwestern University and both a Masters’ Degree in Business Administration and a  Law Degree from Stanford University. Fluent in German and a mother of two, Jennifer is an avid  hiking and yoga enthusiast and incorporates wellness and clean living as a core part of her daily  routine.