Posts tagged with "athletes"

Football Image for 360 Magazine by Rita Azar

Howard University x WHOOP

Howard University Department of Athletics and WHOOP, the human performance company, have announced a new multi-year deal that names WHOOP the Official Performance Partner of the school. The initial launch of the partnership will bring unparalleled physiological analytics via wearable technology to nearly 150 student-athletes across five programs: Men’s & Women’s Basketball, Football, and Men’s & Women’s Golf for their inaugural season.

“We are extremely excited to partner with WHOOP,” said Howard Director of Athletics Kery Davis. “This will give our department more insight on making decisions during competition, and will create healthy habits for our student-athletes, coaches and staff that last a lifetime.”

WHOOP harnesses critical biometric data to inform student-athletes’ choices around sleep (quality, duration and regularity), workout and non-workout strain (cardiovascular load) and recovery (capacity to adapt to stimulus).

“WHOOP is an invaluable resource in providing actionable feedback to our student-athletes,” said Howard Director of Sports Medicine Lynson Willis. “The technology has been a key step in moving the Sports Medicine Department forward and has already become a real game changer.”

Howard Athletics will have access to an unprecedented amount of insights into their well-being. WHOOP will empower student-athletes to optimize all aspects of human performance, offering in-depth onboarding training and ongoing support remotely to optimize the user experience.

“The best athletes in the world use WHOOP to understand their bodies and this new partnership will help Howard University’s student-athletes take their performance to the next level,” said WHOOP Founder & CEO Will Ahmed. “As the Official Fitness Wearable of both the PGA and LPGA Tours, we are especially proud to support the Men’s & Women’s Golf teams in their first-ever season.”

Howard Athletics WHOOP members will have an exclusive view into their own data for personal analysis and the ability to opt-in to team insights with coaches, colleagues, teammates and training staff.

About Howard Athletics

The Howard University Department of Intercollegiate Athletics sponsors 21 NCAA Division I men and women varsity sports. The programs represent five conferences: The Mid-Eastern Athletic Conference (MEAC), Northeast Conference (NEC), Sun Belt Conference (SBC), Eastern College Athletic Conference (ECAC) and Atlantic Sun (ASUN) Conference.

About WHOOP

WHOOP, the human performance company, provides a membership for 24/7 coaching to improve health. The WHOOP membership comes with free hardware (the new Whoop Strap 3.0), a coaching platform designed to optimize your behavior, and a community of high performers. WHOOP members range from professional athletes and Fortune 500 CEOs to fitness enthusiasts and endurance competitors to executives and military personnel. Studies show WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston and has raised more than $200 million in venture capital. Visit www.whoop.com for the latest company news and connect with WHOOP on InstagramTwitterFacebook, and YouTube.

For more information, visit the Bison Athletics website at www.HUBison.com, or WHOOP at www.whoop.com.

Trevor Bauer x Lids

All-star Cincinnati Reds pitcher and 2020 Cy Young Award finalist Trevor Bauer has partnered with Lids, the leading sports retailer.

In the 25-year history of Lids, Bauer is the first MLB player to partner with the company. Lids will become the exclusive headwear retailer for Bauer.

Bauer caught attention for his personal merchandise and custom cleats during the 2020 baseball season, and he will unveil several limited-edition custom hats, shirts and customizations throughout the year, all of which will be available nationwide.

Bauer said he has been a Lids customer for many years.

“As I’ve become more invested in design and branding in recent years, the opportunity to collaborate with such an iconic retailer, especially as its first MLB athlete partner, is really meaningful,” Bauer said.

Lawrence Berger, co-founder and partner at Ames Watson and Chairman of FanzzLids Holdings, said Bauer is equally impressive on and off the mound.

“Lids has been the leading headwear retailer for years, in large part due to the popularity of baseball hats, and we cannot think of a better individual to be our first MLB athlete partner than Trevor. We look forward to combining his passion for design with our talented creative team to make some incredible merchandise and content,” Berger said.

Bauer is the reigning MLBPA Players Choice NL Outstanding Pitcher and a finalist for the 2020 National League Cy Young Award, which will be announced Wednesday.

Bauer puts his season up against those of Jacob deGrom, who won the award in 2018 and 2019, and Yu Darvish, who debuted in 2012 with Bauer and is eyeing his first Cy Young Award, as well.

Bauer posted his career-best earned run average in 2020 of 1.73, second best in baseball only behind Cleveland Indians ace Shane Bieber. He won five games and anchored a Reds pitching staff that landed the seventh seed in the playoffs.

He also garnered attention for contributions to baseball as a whole with his self-titled YouTube channel and Momentum, an athlete-driven media company with the goal of connecting fans to the game.

Momentum uses authentic player stories to affect the public perception of baseball. With over 500 original pieces of audio and video, Momentum has built popular series like Bauer Bytes and Live At Bats. Its content has also been distributed through digital channels and partners like PlayersTV and FOX Sports.

You can follow Bauer on Twitter, Instagram and Facebook.

You can also follow Lids on Twitter, Instagram and Facebook.

Soccer illustration by Kaelen Felix for 360 Magazine

U.S. Soccer Foundation’s Soccer for Success

The U.S. Soccer Foundation adapted and launched its signature Soccer for Success program to fit ever-changing COVID-19 landscape.

The Foundation spent the past few months listening to its partners to best support the needs of soccer communities. By adapting its Soccer for Success curriculum, partners can run the program across a variety of settings. In lieu of the traditional in-person trainings, they are providing an online training that is specifically designed to prepare coach-mentors to deliver the program across these new settings. The 12-week curriculum consists of:

  • Thirty-six pre-recorded video sessions that can be sent directly to participants and their families to complete at a time that works best for them. The sessions are around 15-20 minutes in length, can be done at home with little space and equipment, and incorporate health and wellness tips and information.
  • Thirty-six practice session plans that provide coach-mentors with guidance on how to run 45-minute virtual sessions (in real time) with their participants. The practice sessions include both soccer activities and health and wellness teaching points.
  • Thirty-six practice session plans that provide coach-mentors with guidance on how to run 60-minute, in-person socially distanced sessions with participants. The practice sessions include both soccer activities and health and wellness teaching points.
  • Thirty-six traditional in-person practice and game day sessions.

This formatting gives our partners the flexibility to run Soccer for Success three days a week for a typical 12-week season in the way that works best for them and their community at any given time, said Sarah Pickens, U.S. Soccer Foundation Associate Vice President of Programs. 

In some places, space constraints may limit the number of in-person socially distanced participants allowed at one time. Fortunately, with this program, partners can alternate days that players can come in person, while still providing virtual lessons to any other students enrolled in the program. No matter what stage a given community is in, children have a way to participate in each session. This approach also anticipates the very real scenario that things will continue to change rapidly. Therefore, even if COVID-19 guidelines change, partners can still run programming virtually or through distribution of pre-recorded sessions without missing a beat.

Pickens added, This helps children have some sense of consistency, keeps them active, and keeps them connected to each other in a positive and fun way. The bottom line is that Soccer for Success keeps kids healthy in body and mind. In our current reality, this is more important than ever. 

About U.S. Soccer Foundation

The U.S. Soccer Foundation programs are the national model for sports-based youth development in underserved communities. Since its founding in 1994, the Foundation has established programs proven to help children embrace an active and healthy lifestyle while nurturing their personal growth beyond sports. Its cost-effective, high-impact initiatives offer safe environments where kids and communities thrive. Headquartered in Washington, D.C., the U.S. Soccer Foundation is a 501(c)(3) organization.

Follow U.S. Soccer Foundation: Website | Twitter | Facebook

Running illustration done by Mina Tocalini of 360 MAGAZINE.

On Athletics Club (OAC)

On, the fastest growing running brand in the U.S., has announced the debut of its first professional run crew, the On Athletics Club (OAC). Coached by Dathan Ritzenhein, the inaugural roster includes Joe Klecker, Alicia Monson, Leah Falland (O’Connor), Emily Oren, Alicja Konieczek, Carlos Villarreal, Oliver Hoare and George Beamish.

Based in Boulder, Colorado, the team collectively holds two International Gold Medals, 22 NCAA National Titles, 29 NCAA Conference Titles and 43 All-American Honors. Three-time U.S Olympian and NCAA title-holder, Dathan Ritzenhein, will take the helm as the coach of OAC. After recently retiring from competition, Ritzenhein will help build an infrastructure for the club’s ongoing recruitment and developmental program.

“We’ve selected some of the finest athletes in our inaugural roster for the On Athletics Club, including national and international record-holders,” says Olivier Bernhard, On Co-Founder. “Our world-class, founding members include a multi-national group of top ranked athletes from the NCAA who have proven to be among the best in their field. 

Under the tutelage and leadership of our professional management team, OAC is committed to supporting talented and disciplined individuals in their quest to become champions in their sport.  We are excited to announce this significant milestone for our first residential program in talent development that will also bring some unique and exciting content for track fans to follow.”

All eight athletes will be based full-time at the OAC training facility in Boulder, Colorado and will train to compete in national and international competitions throughout the world. On’s Global Sports Marketing Manager, Steve DeKoker, and two-time U.S. Olympian and On’s Sports Marketing Specialist, Andrew Wheating, will join Ritzenhein in managing OAC operations.

Over the next ten months, the OAC team will have their sights set on the Olympic Games in Tokyo for individual representation of their respective nations. The mission for OAC remains to develop and support a group of talented and disciplined individuals in their quest to become champions in their sport.

On August 10, OAC will reveal its Draft Day video production. Created to bring a light-hearted approach to the selection process, the show will spotlight each athlete in a satirical fashion. Draft Day will be hosted by Ryan Fenton, a longstanding figure in the sport and podcast co-host of “Beneath the Grandstands,” and Alex Lohr, one of the best known voices in professional track in the United States.

OAC Founding Member Athletes: 

  • Joe Klecker: University of Colorado graduate, bona fide All-American athlete, PAC-12 Champion, 7-time All -American and 2-time NCAA runner-up in cross country. 
  • Alicia Monson: University of Wisconsin graduate, NCAA indoor 5,000m Champion, Milrose Games Champion and Big Ten record holder in 3,000m.
  • Leah Falland (O’Connor): Michigan State University graduate, captain of the 2014 NCAA Cross Country national championship team and winner of over a dozen Big Ten championship titles. Personal achievements include two-time NCAA Champion for the indoor mile and 3,000m Steeplechase.
  • Emily Oren: Hillsdale College graduate, nine NCAA national titles, a national force in the 3,000m Steeplechase and a Honda Women’s Collegiate Sports Award recipient.
  • Alicja Konieczek: Native of Poland, Western States College graduate, 9 NCAA Championships, ran for Poland’s IAAF World Championships team in 2019 and was the Summer Universiade Gold Medalist.
  • Carlos Villarreal: Native of Mexico, Gold Medalist at the 2019 Pan American Games in Peru, national U-23 Mexican record holder in 1,500m and the first Mexican U-23 to run a mile in under 4 minutes.
  • Oliver “Olli” Hoare: Native of Australia, University of Wisconsin graduate, 1,500m NCAA Champion, eight-time All-American and nine-time Big Ten Champion in Cross Country, indoor and outdoor track.
  • George “Geordie” Beamish: Native of New Zealand, NAU graduate, with personal achievements that include three-time NCAA Cross Country Team Champion and six-time NCAA All-American.

Follow On Athletics Club (OAC): Facebook | Instagram | Twitter | YouTube

BODYARMOR × MICHAEL B. JORDAN

Award-winning actor Michael B. Jordan is lending his voice to premium sports drink and water brand, BODYARMOR’s newest campaign: “Only You Can Make You Better”.
 
The largest advertising campaign to-date for the brand, voiced-over by Jordan, stars seven of BODYARMOR’s athlete partners: NBA MVP and All-Star James Harden, MLB MVP and All-Star Mike Trout, USWNT star Megan Rapinoe, women’s tennis sensation Naomi Osaka, WNBA All-Star Skylar Diggins-Smith, PGA Tour standout Dustin Johnson, and MLS MVP and All-Star Carlos Vela.
 
The campaign is rooted in the belief that no matter who you are, only you can make you better – and that includes the work you put in, your mental toughness, and what you put in your body.Athletes today are more health-conscious than ever and won’t settle for inferior products, which is why so many are choosing BODYARMOR for their hydration needs. BODYARMOR is made with potassium packed electrolytes, antioxidants, coconut water, and no artificial flavors or sweeteners, providing athletes with better hydration options.
 
The campaign will make its national TV debut during The Match this Sunday, May 24 and will continue to air throughout the summer. Furthermore, BODYARMOR will be surprising some young fans throughout June who post on social media how they are committed to making themselves better with #OnlyYouCan.

U.S. Olympic Swim Trials Proves to be a Beacon of Hope for Omaha

The disruption caused by COVID-19 has seen an unprecedented number of event cancellations and postponements across the globe. The first sign of hope for Omaha came in the form of USA Swimming’s announcement on Friday, April 10, 2020 that the U.S. Olympic Team Trials – Swimming will return to Omaha June 13-20, 2021. 

“During a time when hotels, restaurants, attractions and businesses are suffering tremendously, this announcement is a huge catalyst of hope for our city,” said Keith Backsen, Visit Omaha executive director.

The 2020 U.S. Olympic Swim Trials, originally set to take place in Omaha this year, were called off when the 2020 Olympics in Tokyo were postponed due to the coronavirus pandemic. The new 2021 dates mean the Swim Trials will overlap with the opening weekend of the 2021 NCAA Men’s College World Series in Omaha. 

“The overlap created some tough logistical issues,” said Backsen. “But once again, our city rallied together and demonstrated its resilience.”

The new dates also mean Omaha will go down in history as the first city to host an Olympic Trials for both the Summer and Winter Olympic games in the same year. Omaha is set to host the U.S. Olympic Team Trials – Curling for the second time, November 13-21, 2021.

This will be the fourth time since 2008 that Omaha has hosted the U.S. Olympic Swim Trials. The 2008 and 2012 Trials broke attendance records, and in 2016 attendance exceeded 200,000 for the first time ever, with all 15 sessions sold out. In 2017, Omaha held its first Olympic Curling Trials. This set the stage for the 2018 Winter Olympics in which the U.S. Curling Team went on to win gold for the first time.

For all things Omaha go HERE.

Illustration, 360 magazine, sara sandman

Improve Your Golf Skills With These Tips And Tricks From The Pros

Golf is a sport of the mind more than it is a sport of the muscle. In this game that has players of all ages, your performance depends more on technique more so than any other sport. There are so many nuances to golf and understanding that, then you will understand there are many ways to improve your game. Here are some tips and tricks that will help you boost your game, and lower that stroke count.

Try Swinging On A Plane

To help build consistency and fluidity on your golf swing, it is a good tip to consider the plane on which you are swinging the golf club. By trying to swing on a plane, you will find that this can be helpful for those that struggle with control and curves. The basics of the plane on your swing have you, the golfer, create an imaginary plane. This plane can be imagined as going through the golfer. During your swing, your golf club will appear parallel to the plane from the top of your swing, and right through to the point of contact. By keeping a plane on your mind when you are swinging your club, this can create a foundation, especially needed for beginners or those that are having trouble with consistency.

Posture And Positioning

Some golfers, especially beginners tend to focus too much on the swing and not enough on the stance. Like many sports, golf has basics and fundamentals. One of those fundamentals is having the proper stance and posture. Your posture will create the ideal height for your swing to feel more natural and make. This will give you the appropriate balance to create a seamless and smooth swing. To achieve this, make sure to create a good positioning with your feet, knees, and shoulders. Remember to keep your mechanics tight on your swing and continue right to the follow-through. It takes time to get your muscle memory in tune, but consistency is key to your swings.

Slow Down Your Tempo

Golf is a game of finesse, not power. Yes, everyone wants to have the furthest drive off the tee, but you aren’t just playing the game with a driving range. You need to play the game at your pace. This can translate to your golf swing, concentrating not on power but accuracy, swinging your club under control at all times. And it might even force you to sacrifice some yards off that swing, but you’ll make it up with keeping your total strokes low. At the end of a day at the course, you would rather come up a little short but on the green, than have driven that ball far and away from where you ideally want to be.

Relax

Golf swings are motions that require a lot of muscle movement. A lot of players focus too much on the power or technique of their swings that they forget to relax. This will give you the most and best quality of range of motion not only from your arms and upper body but also will translate down to your hips. Relaxing will also help prevent injuries as you are not tensed up and restricting your body and forcing uncomfortable movement.  

Manage The Game

Golf is both a mental and physical sport. It is a game where your mind will get as much work if you allow yourself to see and approach the game that way. As mentioned previously, you can’t always rely on the power and shouldn’t be simply swinging wildly on your drives. Instead, take your time before you even get to the tee. Look at the hole at hand, and understand the best approach to it. Managing the game by making smart and calculated decisions will allow you to minimize the times you get yourself into problem situations. Choose to take shots that are low risk when beginning and learning the mechanics, take shots and use the clubs you are comfortable with. Play to your strengths and understand where your game is lacking. These decisions about playing smart will help you keep your scores low while you continue to improve your game.

With so many things that you can work on, golf is more a sport about improving your own game. If you can acknowledge where your limitations are, you can pinpoint those flaws to adjust and correct your game. This will involve changing both your physical motions and your mental approach, and soon you’ll see that improvement in your ability of the sport.

Soloman Deksisa, Worknesh Degefa,Ethiopian, Dubai Marathon, sports, Vaughn Lowery, 360 MAGAZINE, Dubai, marathon, runners, athletes

Dubai Marathon

Ethiopian duo Soloman Deksisa and Worknesh Degefa will spearhead a strong elite field featuring major city marathon winners and athletes with more than 35 international victories between them when the Standard Chartered Dubai Marathon is staged on Friday (January 24).
 
Deksisa and Degefa boast the best Personal Bests in the men and women’s fields respectively and will be among the big favourites when the elite side of the IAAF Gold Label event race gets underway at 6am.
 
For Deksisa – who set his PB of 2:04:40 when finishing third in Amsterdam in 2018 – it’s a debut appearance on the flat and fast roads of Dubai and the 25-year-old will be looking to add to the back-to-back city marathon wins he enjoyed in Hamburg and Mumbai in 2018.
 
Another Dubai debutant is Kenya’s Eric Kiptanui whose personal best of 58:42 makes him the fastest half marathon runner ever entered into the Standard Chartered Dubai Marathon and the 29-year-old can maintain Dubai’s reputation as being a perfect course for debutants.
 
It was only a year ago when Ethiopia’s Getaneh Molla won the race on his debut in a course record time of 2:03:34 – and Kiptanui has the explosive potential to continue this tradition and possibly end Ethiopia’s eight-year dominance of the men’s race.
 
But while Deksisa and Kiptanui are Dubai “new boys”, for Worknesh Degefa it’s a welcome return to one of her favourite hunting grounds. The diminutive 29-year-old holds the distinction of being the fastest Ethiopian female marathon runner of all time thanks to a stunning personal best of 2:17:41 – the fifth fastest marathon time ever run by a woman – set in Dubai just twelve months ago.
 
As well as that personal best when finishing second last year, Degefa won in Dubai in 2017 and finished 4th in 2018. A superb victory at the Boston Marathon back in April 2019 shows she remains a serious world talent and will start as a hot favourite this weekend.
 
As always, however, she will have her challengers, most notably former Boston Marathon winner Bizunesh Deba (2:19:59) and the up-and-coming Bedatu Hirpa, who won the 2017 Athens Marathon at the age of just 18.
 
Held under the patronage of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, and under the aegis of the Dubai Sports Council, the Standard Chartered Dubai Marathon has again brought together a field of elites with marathon victories to their names in cities such as Rome, Athens, Milan, Shanghai and Lisbon.
 
“We are pleased to be the title sponsor of the Standard Chartered Dubai Marathon for the 16th consecutive year,” said Rola Abu Manneh, CEO for Standard Chartered Bank, UAE. “This flagship event, now in its 21st year, has become one of the region’s most anticipated social and sporting platforms bringing together thousands of people from all over the world. For the few hours of the marathon, all participants are united on one single path – to the finish line.

“As well as the elite runners, the event will also attract athletes and participants who want to challenge themselves; some who want to be fitter and healthier; some who want to raise money for charity; and some who just want a fun day out with their friends and family. And just like every year, we will have over 600 people from Standard Chartered who will be volunteering or running at the event.”
 
While the elite fields will take to the roads at 6am on Friday with the masses off an hour later at 7am, the honour of getting the day’s action underway falls to a stellar international field of wheelchair athletes.
Among those starting a battle royale at 5.55am will be the defending champions Marcel Hug and Sandra Graf of Switzerland
 
“Last year we witnessed two new course records and some fantastic Marathon times,” said Event Director Peter Connerton. “This week, the course is the same for the 21st running of the Standard Chartered Dubai Marathon so we are looking forward to yet another high-quality race from a talented group of elite athletes.
 
“Our thanks go out to our sponsors as well as the Dubai Sports Council and all the Government bodies who come together to provide the framework for this event. Without their assistance and invaluable support, a race of this scale on the streets of the city would not be possible.”
 
Runners looking to take part in the Marathon, the 10km Road Race (8.15am) or the 4km Fun Run (11am) can register online until Thursday (Jan 23) either at dubaimarathon.org or at Run Number collection at Jumeirah Beach Hotel Conference Centre. UAE Nationals in particular are encouraged to take part in the event thanks to the ‘#My City_My Race’ campaign, launched by Dubai Holding.
 
Khalid Al Malik, Managing Director of Dubai Holding said: “We introduced the UAE National Winners Category for the Dubai Marathon as part of our ongoing commitment to community wellness and fostering Emirati pride. We are delighted to see that the number of Emirati participants has grown by 325% with more than ever before set to take part in the 2020 edition of the city’s signature fitness event.  I am also pleased to say that more Emirati women are participating in the Marathon. Last year, we saw almost 200 Emirati women running across the different race categories, which is 21% more than in 2018.“
 
He added: “This year, with our ‘#MyCity_MyRace’ campaign, we have put even more emphasis behind actively encouraging UAE Nationals of all fitness levels to take part in the 10km, 42km and Wheel Chair categories with early figures showing that 30% more will participate versus last year. We look forward to seeing record numbers of Emirati’s on the start line on Friday and hope that one day, the winner of the full marathon will be a UAE National.”
 
In addition to Standard Chartered as title sponsor, the Dubai Marathon is supported by the Dubai Sports Council, adidas, Dubai Holding, Masafi, Channel 4 Radio Network, Dubai Municipality, Dubai Police and the RTA. Live TV streaming of the race will be available at http://bit.ly/DubaiMarathon2020.

Houston Astros – Apology

Nonpologies and Missed Opportunities: The Damaging Responses to a Crisis

By Sean O’Meara

When Houston Astros assistant general manager Brandon Taubman put the final period on the final sentence of his apology statement for remarks he made toward three sports journalists in October 2019, he probably thought he’d done a good job.

Taubman probably read the statement back to himself and checked off in his head all the points he wanted to make; including what a great guy Brandon Taubman is (“Those that know me know that I am a progressive and charitable member of the community, and a loving and committed husband and father”) and how the Sports Illustrated report about his behaviour doesn’t reflect that (“the Sports Illustrated article does not reflect who I am or my values”.

Now that the dust has settled on the Houston Astros Brandon Taubman controversy, we’re able to reflect on what team leadership could have done better.

Astros management had already tried to deny the accusations on behalf of Taubman and did what a lot of organizations under fire do; they attempted to muddy the waters with a half-baked public statement, accusing the reporters of ‘fabrication’ in the process. And Taubman’s subsequent ‘apology’ was only necessary because other journalists had corroborated the allegations against him.

That Taubman or indeed the Astros put out a statement with such audacious levels of equivocation is a very bad reflection on their crisis planning. The fact that Taubman ended up getting fired and the Astros ended up apologising for how they handled the scandal, is a bad reflection on the organization’s leadership.

Here’s Taubman’s apology in full.

“This past Saturday, during our clubhouse celebration, I used inappropriate language for which I am deeply sorry and embarrassed. In retrospect, I realized that my comments were unprofessional and inappropriate,”

“My overexuberance in support of a player has been misinterpreted as a demonstration of a regressive attitude about an important social issue. Those that know me know that I am a progressive and charitable member of the community, and a loving and committed husband and father. I hope that those who do not know me understand that the Sports Illustrated article does not reflect who I am or my values. I am sorry if anyone was offended by my actions.”

Taubman’s nonpology did more damage than not saying anything would have done. There’s equivocating, weasly, nonpologies, and there’s whatever this is. Taubman actually manages to weaponise the language of contrition in attack against the journalists, while simultaneously giving himself a glowing character reference; “I am a progressive and charitable member of the community, and a loving and committed husband and father.”

It was no real surprise that it didn’t wash. By apologizing in this manner, Taubman effectively questioned the integrity of the journalists who reported his remarks. Any communications advisor would caution against that course of action. It’s dangerous for a number of reasons, not least because it adds an extra layer of complexity to the situation and provides another thing to apologize for when you’re found out to be wrong. But then, this is exactly what Astros did as an organization when they implied that the journalists were mischief-making with their accusations.

The Astros were the next to find themselves apologizing. But not before they’d fired Taubman. Owner Jim Crane wrote a personal letter to Stephanie Apstein copping to a momentous lapse of judgement.

“On behalf of the entire Astros organization, I want to personally apologize for the statement we issued on Monday October 21st.

“We were wrong and I am sorry that we initially questioned your professionalism. We retract that statement, and I assure you that the Houston Astros will learn from this experience.”

The really frustrating thing here is that the above is an example of a good apology. In The Apology Impulse, a book I co-authored with renowned psychologist Professor Sir Cary Cooper, we examined what makes a good apology and what makes a bad one.

There were abundant examples of the latter of scant examples of the former. Had this apology, with its frank concession of fault, assurances that they will do better and the notable lack of equivocation, been given as we were writing the book, and had it not been given as the humiliating culmination of evasive accountability avoiding behaviour and victim smearing, it would have been a case study for how to say sorry. In other words, had the Astros’ first apology been this frank and direct, they wouldn’t have needed to make multiples, and Taubman may still have had his job.

The Taubman affair is best characterised as a litany of missed opportunities. Taubman had the opportunity to apologize properly for his outburst. He missed it. The Astros had the opportunity to apologize on his behalf. They had the opportunity to retain his services had they managed to contain the fall-out from his original remarks. The only opportunities he grasped with both hands were the opportunities to sack Taubman and the opportunity to withdraw their accusations against the journalists. Neither reflect particularly well on the organization.

Sean O’Meara, co-author of The Apology Impulse: How the Business World Ruined Sorry and Why We Can’t Stop Saying It, is the founder and director of Essential Content, a communications and public relations consultancy. With more than 15 years of professional experience in corporate communications, O’Meara has worked with organizations including the BBC, Convergys (now Concentrix), and Co-op Bank.

Sixers, Alex Subers, Josh Richardson, Reebok, Philadelphia, 360 MAGAZINE ,76ers

Josh Richardson × REEBOK

Josh Richardson of the Philadelphia 76ers was spotted arriving to tonight’s opening game against the Celtics, where he wore the Reebok Question Mid Double Cross in the tunnel.

The Reebok Question Mid Double Cross ($150) is available now worldwide on Reebok.com and across the Foot Locker family of brands, including: Foot Locker, Kids Foot Locker, Footaction, Champs Sports and Eastbay.com.
 
Celebrating the release of the new Question Mid Double Cross sneaker, Reebok announced ‘Crossover U’ earlier this month, an all-day workshop series led by five contemporary creatives who draw inspiration from Allen Iverson’s impact on and off the court. Each workshop will explore Iverson’s influence on culture, style and creativity via experiential education. The ‘Crossover U’ workshops will take place this Friday, October 25 in New York City.

*Photo credit: @Sixers and Alex Subers