Posts tagged with "new"

music notes via Mina Tocalini for use by 360 Magazine

LMB DG UNVEILS OFFICIAL MUSIC VIDEO – PULL UP

Today, LMB DG shared the official video for his breakthrough hit “Pull Up.” Charged with a raw, ominous energy, the clip captures the sense of foreboding that hangs over those who ride the streets of Los Angeles at night and offers up an unexpected plea for grace. View the video, which was directed by Picture Perfect (A Boogie Wit Da Hoodie, French Montana, Cardi B), here.

Released in late 2020, “Pull Up” went viral after a friend of DG’s shared the swaggering song to his 530,000 TikTok followers. By early 2021, DG had signed a record deal. Combined global streams of “Pull Up” have now surpassed 30 million.

Download/Stream “Pull Up” here.

LMB DG was born to deliver the ghetto gospel, music for survivors. Fueled by memories of his troubled Los Angeles neighborhood and the years he spent honing a powerful voice in his church choir, the West Coast artist freely spills his soul over solemn trap beats. He delivers tales of tragedy, triumph, romance and everything between, creating anthems that sit at the intersection of despair and inspiration. “I put a lot of passion behind my words,” says DG, and it’s clear.

Born DeGabriel Floyd to a mother from Trinidad and Tobago and a father from Illinois, DG remembers riding around in the car with his dad listening to Boyz II Men and Michael Jackson. Inspired by their melodies, he began singing in church with his sister – but his first love was football. When he was only nine, DG’s father died of lung cancer. Inspired by his dad’s love of the game, DG began to focus on making his own gridiron dreams a reality. By his senior year of high school, the inside linebacker had become a four-star recruit and earned a full scholarship to play at the University of Texas. While preparing for his freshman season, DG learned that he had a congenital condition that narrows the spine. He announced his retirement in December 2019.

“It was like my life shattered,” DG recalls. “But something erupted out of me saying it’s going to be better. A bigger purpose is there.”

DG returned to music and, after his brother was incarcerated, he tried his hand at rapping. The emotion, the depth, the attention to detail… it all poured out into the poignant song “Long Nights,” released in 2020. While he began making music as a way of dealing with the curves life had thrown him, he’s grateful to know that others can relate and find inspiration in his music.

“I want you to understand what I’ve dealt with and understand that I’ve still achieved success,” says DG. “Now I know I’m not alone, and other people can know they’re not alone, too.”

Website | Instagram | Twitter | YouTube | TikTok

PROTOJE In Search Of Lost Time album cover from Tiffany Mea - With Love PR, Sarah Weinstein Dennison - RCA Records Publicity for use by 360 Magazine

PROTOJE DROPS NEW VIDEO – SELF DEFENSE

One of today’s most influential reggae artists, Protoje, tells a tale of retribution in his brand new video for “Self Defense,” the single from his latest album In Search of Lost Time (In.Digg.Nation Collective/Six Course Music/RCA Records). The Jamaican lyricist addresses distrust in his country’s government and takes a vigilante approach to control the bad-minded people running the streets. The visual, directed by Rebecca Williams, shows a group of women taking matters into their own hands to expose a man of his horrific crime.

“This is one of my favorite songs from the album and I decided to do a video for it because I feel like I wanted it to be almost like a declaration or call to attention regarding how we treat our women, especially as men. I wanted the story to be told from a woman’s perspective – and that’s how I linked up with the director, Rebecca. She’s an awesome storyteller & I think she did a great job with this video,” Protoje states.

On the track, Protoje talks about the hypocrisies of a patriarchal system and how it supports domestic violence and abuse. “Me hear some man a say them rather rape than turn a gay. As if dem deh ting deh related in any way. You nuh see say a some sicko them mentality. The patriarchy propagate all of them fallacy. Even in the church the violation prevalent Jehovah, you nuh witness, tell me that no relevant. Dem deh business cyaa exist inna we regiment. A self-defense and we no hesitant.”

Protoje is no stranger calling out misogyny and has made a concerted effort to help shift that paradigm. Within his own industry, he has signed and supported an all-female roster of Jamaican artists including Sevana, Lila Iké and Jaz Elise through his label and artist management company In.Digg.Nation Collective to represent the full spectrum of talent that his island has to offer.

Protoje’s fifth studio album In Search of Lost Time stays in rotation since its release on August 28, 2020. He colored outside the lines for a cinematic, ethereal, multi-genre LP and executive produced the entire project and co-produced five out of the thirteen original tracks. Now the vinyl edition to In Search of Lost Time is available for pre-order with shipments expected in September.

Watch “Self Defense

About Protoje:

Born and raised in Saint Elizabeth, Jamaica to singer Lorna Bennett and former calypso king Mike Ollivierre, Protoje blends hip hop, soul and jazz into his native sounds of reggae and dancehall. The musical prodigy, along with a collective of fellow artists, began getting mainstream attention for their addictive melodies and conscious lyrical messages in a movement dubbed the “reggae revival.” Publications such as VOGUERolling StoneThe FADER, and PAPER have declared him one of the brightest talents out of Jamaica. His catalog consists of the following studio albums: Seven Year Itch (2011), The 8 Year Affair (2013), Ancient Future (2015) and A Matter Of Time (2018) and In Search Of Lost Time (2020). As a producer, he receives a co-credit for Rock & Groove Riddim (2019). His studio album A Matter Of Time earned him his first GRAMMY nomination for Best Reggae Album and his national U.S. TV debut performance on The Tonight Show Starring Jimmy Fallon, both in 2019. He has toured with Ms. Lauryn Hill and appeared on major festivals including Coachella (US), Glastonbury (UK), Afropunk (US), Reading & Leeds (UK), Sole DXB (Dubai) and Lollapalooza (Chile), reaching audiences far and wide with his genre-fusing sound. In 2020, the musician signed an unprecedented major deal with RCA Records in partnership with Six Course Records and his label and management company In.Digg.Nation Collective. Under the RCA deal, Protoje brokered individual album deals for himself as well as his rising female artists Lila Iké, Sevana and Jaz Elise. He has received praise from the likes of NYLON and Uproxx for In.Digg.Nation Collective’s forward-thinking sound. He performed on NPR Tiny Desk and The Late Show with Stephen Colbert #PlayAtHome and graces one of i-D magazine’s digital covers for Spring 2021.

illustration by Sam Miduri for use by 360 Magazine

Trojan Releases New Ultra Fit Condoms

Interested in elevating your condom game? TROJAN™ Brand Condoms, America’s #1 Condom Brand, introduces its new ULTRA FIT™ product line of tailored condoms. Boasting four unique shapes, the condoms encourage users to level up their lifestyle and experience the one and only “ULTRA FIT™ Feeling” that can only result from finding one’s unique fit and feel.  

The condom varieties are designed to offer different experiences and customized to appeal to anyone and everyone, proving that a better fitting condom means a better feeling, and ultimately, better sex. 

  • BARE FEEL: Level up your lifestyle with sex that’s so good, you’ll forget your wearing a condom. Bare Feel condoms are designed to feel like there’s nothing there. Feel the pleasure, not the condom with the product that features a snug base, spacious body, and a relaxed fit. 
  • FREEDOM FEEL: Need to take things up a notch in the bedroom? Freedom Feel condoms give you more freedom to dial up the sensation. Choose a condom that provides an uninhibited sensation and has a roomier body for more feeling and fun. 
  • SENSITIVE TIP FEEL: Craving a little extra sensation? Let ULTRA FIT™ condoms help you find your swagger. Sensitive Tip Feel is designed to provide dedicated pleasure, right at the tip. Get heightened stimulation where you want it most with a condom that features a unique form-fitting tip and contoured shape for focused pleasure. 
  • COMFORT FEEL: Tailor-made for comfort and feel, Comfort Feel is a more comfortable condom all around. Designed with a slight taper for smooth and sensual pleasure, gently flared so you can feel the intimacy, created to help you stay close and in control.

Ultra Fit condoms are available exclusively at Walmart and consumers that purchase them in-store can enter the #UltraFitSweepstakes running from June 15- August 30. 

In celebration of the launch, Trojan is bringing its “Ultra Summer” party to various destinations throughout the next few months, including Nashville, New Orleans, Atlanta, and Miami. The party will surprise and delight partygoers with activities, giveaways, and other fun activations to promote the new condom line (and safe sex!).

Handshakes artwork courtesy of Interscope Records for use by 360 Magazine

Naliya Releases Official Music Video – Handshakes

By: Ally Brewster

Earlier this year, Naliya, singer, songwriter and producer, released her dreamy debut single “Handshakes.” The debut song about heartbreak and moving on was an introduction to the artist’s personal, unfiltered songs.

On July 7th Naliya is set to premiere the music video for her debut single “Handshakes.” Being her first music video, it will establish the artist’s visual identity as she works on her first album.

As the video begins, Naliya emerges from a body of water, glitter surrounding her acting as sun-reflections, creating an ethereal feel. The scene then cuts to Naliya in a setting with tile walls and plants all around, these scenes visually showing the lyric “’Til you left me with the wave, I just made it back to shore” from the song.

The video continues to be filled with effects, such as glitter and lens flares, continuing the dream-like quality, matching the smooth vocals of the song. It draws clear inspiration from Euphoria’s aesthetic with its makeup, wardrobe, glitter and colors. It’s filled with bright pops of colors, with a pink, yellow, and brown color scheme, creating a soft and sultry palette for the breakup song.

The song and music video are written and produced like a letter to the boy that left her as she tries to move on from him and rebuild herself. Throughout the music video, Naliya looks into the camera, as if talking to the boy as she sings lines like “I can’t forget your face,” and asks, ““Tell me, do you really think you’re better off without me, on your team?”

Though the song is about a break-up, the video pairs that theme with Naliya vibing to the catchy beat of the song, dancing and feeling herself; a reference to part of the hook “Now I’m fucked up at this party,” as she tries to move on from the boy, but isn’t able to.

The music video is beautiful and dreamy with its glitter, coloring and lights, pairing well the ethereal and angelic hook and melody of the song. The video sets a the tone for what her style and intentions are as an artist: to be raw and honest, and still showing the beauty in it.

The music video for “Handshakes” can be viewed here.

Her single “Handshakes” was just a taste of what the multi-talented artist has to offer as she continues to work on her debut album throughout the year.

ABOUT NALIYA

Naliya personally touches every element of her music. Behind a desk running Ableton Live by herself, she’ll conjure up a beat before picking up a pen to write lyrics and finally grabbing a microphone to bring the production and words to life. The singer, songwriter, multi-instrumentalist, and producer architects an unfiltered and undeniable take on pop warmed by handcrafted beats and lyrics so intimate they could be a DM. She spent the first eight years of her life in Calgary before the family moved to Paris where she resided until 16. Returning to Vancouver Island Canada for high school, she admittedly didn’t have many friends and felt like an outcast. Staving off feelings of depression, she downloaded GarageBand one day and started making beats of her own. Fast-tracking her degree, she finished Berklee College of Music in just three years, got a Visa, and relocated to L.A. Releasing a series of early singles and collaborations, she repeatedly achieved six-figure streaming numbers. During a Shark Tank-style Instagram Live hosted by powerhouse songwriter J Kash [Maroon 5, Charlie Puth, Selena Gomez], she shared a composition and landed a deal. With Kash in her corner, she co-wrote Jason Derulo’s Lifestyle [feat. Adam Levine] and Tate McRae’s Rubberband. After amassing nearly 2 million streams independently, she formally introduces herself on a series of 2021 singles for Interscope Records led by “Handshakes.”

Stay connected with Naliya:

InstagramTwitterFacebookYoutube – SpotifyApple MusicSoundcloud

PLANET HER album cover by David LaChapelle from Jamie Abzug, RCA Records for use by 360 Magazine

Doja Cat – Planet Her

Global superstar Doja Cat hits #1 at Top 40 radio with “Kiss Me More” ft. SZA. The Platinum-certified track, which has continued to dominate the charts since release, already hit #1 at Rhythm radio and currently sits at #4 on the Billboard Hot 100 with over 765 million streams worldwide.

Planet Her (Kemosabe/RCA Records) debuts at #1 on the Billboard Top R&B Albums chart and #2 on the Billboard Top 200 and Billboard Top R&B/Hip-Hop Albums chart, marking Doja Cat’s career best and highest debut to date with 109K in total activity in the US alone. Spanning a range of genres Planet Her also generated the highest first day Spotify streams for an album by a female rapper, is the top Pop album based on consumption according to MRC data, and marks both the biggest debut for female rapper and the top female R&B debut of 2021.

The press is raving about Planet Her with Vulture saying “Like a runway show where every look clicks, Planet Her makes a case for Doja as our new ice-cool pop-queen supreme,” and Stereogum simply stating, “The new album slaps, everybody.”

NPR declares – “The artist known as Doja Cat is back this week with a vibrant, unapologetic celebration of youth and sex on Planet Her.”

Billboard says “Without missing a single beat, Planet Her is sexy, introspective, reflective, and celebratory.”

Rolling Stone proclaims “If her first two LPs presented Doja as a pop outsider, blissfully living in her own world, this one makes her the coolest girl in school.”

Alongside the release of Planet Her came the highly anticipated video for “You Right” – Doja Cat & The Weeknd. Which followed the much celebrated futuristic video for “Need To Know“.

About Doja Cat:

3-time GRAMMY nominee Doja Cat made her first upload to Soundcloud in 2013 at just 16-years-old. Having grown up in and around the LA area, she developed a knack for music by studying piano and dance as a kid and listening to the likes of Busta Rhymes, Erykah Badu, Nicki Minaj, Drake, and more. Soon, she went from obsessing over Catwoman (the Halle Berry version) to “crate digging” on YouTube. The budding talent taught herself Logic and how to compose on a midi controller. Signed to Kemosabe/RCA in 2014, she released her Purrr! EP and followed that with her debut album Amala in spring 2018, but it was her August 2018 release of “Mooo!” which catapulted her into the mainstream and was met with critical acclaim.

Doja Cat released her sophomore album Hot Pink in November 2019 to mass critical acclaim, the album was a platinum success with over 10.3 billion streams worldwide. Hot Pink features “Juicy” which hit #1 at Rhythm radio, “Say So” her Grammy nominated #1 smash record and “Streets”, the viral sensation that soundtracked the ‘Silhouette Challenge,’ one of the biggest TikTok trends to date.

The success of “Say So” which hit #1 on the Billboard Hot 100 and has been RIAA certified 4x platinum and streamed over 5.4 billion times catapulted Doja into global superstardom. She has taken home the Best New Artist Award at the MTV VMAs, the MTV EMAs, the AMAs (where she also won the Best Female Soul/R&B Artist Award) and the iHeart Radio Awards. She has been nominated for countless awards including 3 GRAMMY Awards, 5 Billboard Music Awards, 4 American Music Awards, 4 MTV VMA Awards, 2 BET Awards, and 2 People’s Choice Awards.

Doja’s creativity and showmanship as a performer have been praised time and time again, she has delivered unique and show stopping performances on nearly all the major Award Show stages including the GRAMMY Awards, the American Music Awards, the Billboard Awards, the iHeart Radio Awards and the MTV VMA and EMA Awards. Her last tour sold out in 10 minutes and she has played numerous festivals including Rap Caviar Live Miami, Posty Fest, Day n Vegas and Rolling Loud LA.

Doja Cat’s new album Planet Her is out now.

Get Planet Her here.

Follow Doja Cat at:

Instagram | Facebook  | Twitter  | YouTube

Image via Capitol Music Group for 360 Magazine

Lil Yachty – Love Music

LIL YACTHY RELEASES NEW SINGLE LOVE MUSIC WATCH THE VISUALIZER HERE STREAM HERE

Today Lil Yachty has shared his newest track Love Music via Quality Control / Motown. The laid-back single is his first release following his highly praised Michigan Boy Boat mixtape. On Love Music the ever-versatile rapper takes a turn from the rapid-fire, off kilter delivery of his latest body of work. The track yet again demonstrates a new side of Yachty backed by alt-pop production, showcasing his melodic prowess and story-telling abilities. The release is accompanied by a visualizer of the single’s artwork.

After dropping the last chapter to his Lil Boat trilogy in 2020 with Lil Boat 3 (and subsequent deluxe album LB3.5), Lil Yachty entered 2021 soaring with his mixtape Michigan Boy Boat. The tape was a homage to the emerging Michigan rap scene and was packed with features from fast rising midwest rappers. Lil Yachty is keeping busy this year, working on a new series for HBO Max based on the card game UNO, releasing his cryptocurrency YachtyCoin, partnering with Reese’s Puffs Cereal, and promoting his new unisex nail-paint line Crete.

Follow Lil Yachty for more via his Instagram, Twitter, Facebook, YouTube and Soundcloud.

Heather Skovlund Music illustration for 360 Magazine

Stunna Girl – 10 Times

Heating up summer to a boiling point, buzzing Sacramento, California rapper and #RunwayChallenge queen Stunna Girl reveals the music video for “10 Times” today. Watch it here. It stands out as the latest single from her 2021 mixtape, Stunna This Stunna That, out now. Get it here via Epic Records.

Once again, she delivers another striking visual. Donning a series of colorful looks and upping her fashion game (as always), she raps with a combination of undeniable charisma and formidable presence, lighting up the camera. Each line hits hard as she commands, “If you gonna talk to me, then talk dirty,” before reminding, “10 times out of 10, I’m that bitch…10 times out of 10, I look better than my pics.” Of course, a trio of judges rank her performance with “10’s” across the board! The video directed by Azzie Scott, is the perfect kick off to summer as it intercuts one captivating colorful vignette after another.

Right out of the gate, Stunna This Stunna That earned critical acclaim. HotNewHipHop raved, “It’s a 12-track project filled with bangers from top to bottom,” and she sat down with Hip Hop Wired for an extensive interview. LA Weekly predicted Stunna This Stunna That “should see Stunna Girl’s already blossoming profile go up another level in 2021.”

Get ready for more soon!

Her rapid-fire flows, head-turning bars, and endless attitude drive Stunna This Stunna That at high speed. On the project, “Ask About Me” couples an unshakable chant with punchy verses over throwback production. She lives up to the title of “Unfuckwittable” by tearing through a bass-y beat with no apologies. “No Real Bitches Left” affirms her outlier status, while the melodic conclusion “Where You Belong” illuminates her vocal range.

Check out the full track listing below.

She capped off a breakout 2020 with “Rotation.” Not only did it generate just shy of 1 million total streams and views, but it also received critical acclaim. FLAUNT Magazine raved, “Stunna Girl is the definition of a bad bitch who’s ready to take over the rap game single-handedly.”

She dropped a succession of bangers last year. “Runway” clocked 31 million Spotify streams and sparked the #RUNWAYCHALLENGE with nearly 4 million Tik Tok creates. “Like I Said Tho” and “Lil Boy Cash” increased her momentum, while “Rotation (Game Mix)” graced the Madden 2K21 Official Soundtrack.

Stay tuned for a lot more from Stunna Girl.

Track Listing:

 Still Smoke

Ask About Me

Fucking Up The Game

Ride

Unfuckwittable

10 Times

Can’t Choose

Catch Me At The Bank

Two Tone

Stunna This Stunna That

No Real Bitches Left

Where You Belong

About Stunna Girl:

Dripping with attitude and ready to inspire confidence, Stunna Girl is ready for her close-up. “I want you to get off the wall. Don’t just stand there to stand there!” The singer created a viral frenzy for her 2019 style anthem, “Runway.” After releasing a project independently and inking a deal with Epic Records, she is inevitably poised to be one of Hip-Hop’s most anticipated voices of the new decade. “I’m a threat!” she promises.

Born and raised in Northern California, music offered a refuge from a tragic home life. After dealing with a tough upbringing, which saw her having to balance family problems with her own, she knew that she could draw upon her life experiences as creative fuel. Stunna Girl came out of the other side with a newfound sense of confidence and focus, diving headfirst into fulfilling her long standing musical dream. In 2019, she became a major player in the local Sacramento music scene and made waves with her independent debut album, YKWTFGO. When the #RunwayChallenge organically exploded on TikTok, she inspired a viral movement facilitated by millions of videos by fans and influencers such as Nikita Dragun, and more. The song proved so gripping that by the end of the year, TikTok proclaimed her as the fourth top artist on the platform for the year, behind only Lil Nas X, Mariah Carey and Lizzo.

Her nimble raps, fearless rhymes, and unapologetic spirit went on to receive attention from TIME, BuzzFeed, The New Yorker, Teen Vogue and more with Pitchfork saying that there is “no question that women especially may find her confidence genuinely empowering.”

As she told Genius for their coveted Verified series, she free-styled “Runway” in 30 minutes with the intention of creating a motivational anthem. “When I was in the studio, that’s how I felt. Like, ‘Bitch, you look like you’re fresh off the runway. I really just wanted to keep making music that got people to move.” Now, with her major label debut EP on the way, she’s about to shine like never before in 2020.

Music note illustration by Mina Tocalini for 360 Magazine

BIG BRATT – FIRST CLASS

Today, rising Chattanooga-bred rapper Big Bratt releases “First Class,” an energetic new single powered by crushing bass, rapid-fire flexes, and irrepressible attitude. The track arrives with accompanying video, watch above or listen at all digital retailers here.

Over a minimal, speaker-rattling instrumental, Bratt serves up confident bars about her approach to romance. “Told him he can be my trick, but he can’t be my man,” she raps in her deep Southern drawl, “Every time I leave a nigga, make him go insane.” Elsewhere, she dives into some casual flexing, flaunting her knack for stacking money and detailing the life of luxury that’s resulted from her success. “I’m in first class with my feet up,” she raps on the infectious chorus.

 

With hard-hitting bars and a memorable hook, “First Class” is further proof that Big Bratt is well on her way to big things. This new song arrives just over a month after the Cinematic Music Group rapper’s “Paid in Full,” a song and video made in the spirit of the 2002 film of the same name. In the video, she plays her own version of the movie’s kingpin protagonist while still making time to hit up the basketball court and kick it with her crew. It’s a visual that is rooted deeply in hip-hop culture and it demands you pay attention, something plenty of new listeners are starting to do with every Big Bratt release. 

 

This recent run of singles, which started with the reflective 2020 track “Rich Rollxn,” shows off why she’s caught the attention of critics and tastemakers — DJ BOOTH has already identified her as one of “10 rappers you should know right now.” With the fierce charisma and natural dexterity on display on songs like “First Class,” Bratt seems poised to continue making noise throughout the rest of 2021 and beyond. 

 

About Big Bratt: 

Raised on Southern hip-hop legends like Boosie and 8Ball & MJG, Bratt stepped into the studio for the first time as a little girl. During her high school years, she learned how to make beats and started sharing her remixes on social media, and soon began putting her fierce work ethic to the test. “Before I got my vehicle I was always catching the bus or getting an Uber to Nashville from three hours away,” says Bratt. “It was hard but I didn’t care what it took; I just knew I needed to get to the studio.”

 

Now at work on her debut project, Bratt has teamed up with producers like Bankroll Got It (Stunna 4 Vegas, Smokepurpp, Lil Pump) to further develop her sound. “The whole goal of this project is to be motivational,” she says. “I want all the females my age to know they deserve more, but they can’t be lazy or depend on anybody else to make it happen. It’s time to go get it on their own.”

 

Big Bratt – “First Class” – eSingle

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Toosii - Photo Credit_ Nicholas Green from nicole crystal from Capitol Music Group for use by 360 Magazine

Toosii – f**k marry kill

Today, the Syracuse-born, North Carolina-raised rapper Toosii shares a luxurious video for “f**k marry kill,” a single from his latest project Thank You For Believing, out now via South Coast Music Group/Capitol Records. The visual – which follows a similarly lush clip for “Red Die” – finds the rising rap star embracing opulence, surrounded by beautiful women, glimmering jewels, and an inviting pool. Watch here.

The “f**k marry kill” video offers Toosii a chance to celebrate his recent successes as he lives large in a lavish mansion, surrounded by women in bikinis. It’s a fitting pairing for the track’s floating melodies and effortless cool.

The video is appropriately celebratory given that Toosii has recently marked some huge career milestones. His relentless work ethic and undeniable run of vivid, emotional tracks earned him a spot in the 2021 XXL Freshman Class. It’s a coveted honor for any rapper, and it speaks to the growing acclaim for Toosii across the industry. Thank You For Believing garnered praise from critics and tastemakers like The Fader, Complex, The Source, UPROXX, HotNewHipHop, and more.

Tickets are on sale here for the Thank You for Believing tour – Toosii’s first-ever U.S. headline outing. He will also perform at numerous festivals, including Rolling Loud, Lollapalooza and Austin City Limits.

Toosii also recently surpassed one billion combined global streams across all of his songs, proof that his music is resonating with listeners too. Between the release of Thank You For Believing, the staggering success of its singles, and his appearance on XXL’s 2021 Freshman Class, Toosii is already well on his way to becoming a superstar. But he’ll be the first to admit that all of this hustle is just the beginning.

dolphin via Mina Tocalini for use by 360 Magazine

The Arkup

By: Skyler Johnson

When looking at the house on 400 Alton Road in South Beach, Miami, you might not see anything too spectacular given the surrounding area. Sure, it doesn’t fit perfectly into the surrounding architectural styles but it’s still a nice postmodern villa on the water. What makes this house different is that it doesn’t just stay docked at 400 Alton Road but instead is able to move around the water. Yes, this house is not only a house but also a boat, known colloquially as a “floating villa.” 

The Arkup has 4 bedrooms and 4.5 baths, with plenty of space for everything from crew quarters to an outdoor shower. The ship even contains room to dock another boat. Because of Miami’s infamous hurricanes, the boats come with the ability to be raised 18 feet above the water. 

The biggest draw is that it’s fully self-sustainable, and has 36 kW of solar capacity and 182 kW in the battery, with the average home only needing 14-20 kW. This is definitely the house of the future, especially when you consider rising sea levels. 

The house, while being unique, is also beautiful, and comes fully furnished with luxurious postmodern stylings and contains a seamless interior/exterior design with plenty of window space to allow for natural lighting, all powered by the solar panels and the ship’s battery. 

They’re also developing more houses that are just like The Arkup, which are some of the few where you can decide where you want your ship to go, so long as it’s an accessible port. Of course, these houses don’t come cheap. They cost 5.5 million dollars as of now, but the company does intend on building more affordable ships as time continues. So if you don’t happen to have the 5.5 million dollars necessary to buy an Arkup right now, you may soon be able to.