Posts tagged with "musicians"

Music article illustration by Mina Tocalini for 360 Magazine

Grow Your Spotify Plays Overnight

If you are looking for more Spotify exposure, then you can join the millions of other Spotify artists that are trying to do the same thing. However, it feels like all we are ever doing is just treading water. We post songs and playlists only to have them fall into oblivion. They never see the light of day and never get a hit. 

Promotions seem to go nowhere. It doesn’t matter how many times you Tweet out a link to your music. It all ends up the same way, low plays, low streams, and low follows. It doesn’t have to be this way. It doesn’t have to be so hard. You have to be proactive about your marketing, but you also need to focus on the metrics that will actually improve your Spotify rankings. Pinterest, Twitter, Instagram, TikTok, and Facebook are all great places to start but you won’t grow a following unless you hit the below metrics. Once you understand what you need to do, just rinse and repeat. You will soon be basking in the glow of plays.

You need to market your music by increase your play and follower metrics. You need to buy Spotify plays. This common practice will get your listings over the hump to be seen by a new crowd.

Why Improve Your Plays?

The Spotify algorithm is specific to Spotify platform metrics. This means that you need to focus on improving your Spotify platform numbers. Like what was mentioned above, exposure on other platforms is great but it will only get you so far. You need those marketing events to convert into Spotify metrics.

The first metric you need to improve is the play count. This could be connected to an album, playlist, or a specific song. It all depends on what your goals are for your artistic talents. Song pay count tells the Spotify algorithm that people are listening to your stuff. It shows that you are relevant and significant to the current music scene. It could be based on a genre of music or just the industry as a whole. 

Plays matter over the course of time. If you have a bunch of plays in a single day, it isn’t going to boost anything for very long. You may appear higher in the algorithm for the next 24 hours, but afterwards you will be forgotten, again. Instead you want to think about the long term. More plays overtime is the better philosophy. So, if you got 100 plays, it is better to have 1 a day for 100 days than all 100 plays in the same day. 

Why Improve Your Followers?

Remember that it isn’t just about plays. If you stuff gets played a bunch, that is great, but it isn’t the end of the story. If you are looking to solidify a top spot in the Spotify algorithm, you need to show that it isn’t just about your music, it is about you as an artist. Take a band like Radiohead. Their music is wildly popular. However, Radiohead as a band is popular as well. So, if they were still making music, they would be recommended alongside similar artists because the “followers” action shows that it is more than just a single song or two that makes them so important.

This is obvious. When you look at other social media platforms you see the same actions taking place. Instagram and Facebook are the best examples of the potential for ranking improvements when there are more followers, not just likes or shares. The Spotify algorithm takes in the totality of the artist’s metrics in order to decide how worthy they are to be recommended to other listeners. Once you get there, royalties will start to improve as organic listeners start to steadily increase with time.

Are Certain Listeners Better Than Others?

Yes, certain Spotify listeners are more important than others. However, you want a mix of all types of listeners in order to really impress the algorithm. What does this mean? There are generally two types of Spotify listeners and they can interact with your account in one of two ways. So, basically, there are four different results that could happen. Let’s go through them.

First, you could have a free listener listen to a song once. This individual has the least amount of impact on your account. Second, you could have a free listener continually listen to your music. This has more impact because it shows that an individual really likes your stuff and wants to listen to it more and more.

Third, you could have a paid premium listener listen to a song once. This has some impact due to a higher royalty payment that comes from premium members. Fourth, you could have a paid premium listen subscribe and continually listen to your music. This has the largest impact of all of them. Make sure that when you are buying Spotify plays that you focus on the mix of different listeners.

Musicians x Social Distancing

Engineers and musicians from Rice University’s Shepherd School of Music and the Houston Symphony determined social distancing will not be enough to keep musicians safe while performing on-stage.

Using a high-speed camera, researchers studied air released by musicians who were singing or playing wind instruments.

Ashok Veeraraghavan, a Rice imaging expert, said social distancing is important, but other factors must be taken into account.

“Our main message is that there is no single silver bullet. Performance venues are going to need a mix of several different risk mitigation strategies. Each of them will help a little, and the sum total of all of them will minimize risk to both the performers and the audience,” Veeraraghavan said.

Robert Yekovich, dean of the Shepherd School of Music and co-principal investigator of the study, said a goal of the study was to help people return to the stage, which is why the findings are being published.

“Peer review may take a year or more, and we believe it is imperative to make others aware of what we found,” Yekovich said.

Schlieren imaging is a method used to study airflow, so Yekovich, Veeraraghavan and John Mangum, the president and CEO of the Houston Symphony, used it to study singers and flute, oboe, clarinet, bassoon, horn, trombone, trumpet and tuba players.

With cameras, a high-resolution background and computational algorithms, they were able to see and track air flow after it leaves mouths and instruments and travels throughout the room.

While the travel of large droplets is well-documented, they wanted to study microdroplets, which can linger in the air for hours.

The group hypothesized that the microdroplets would be the most important droplets to pay attention to. The experiment showed that exhaled air and droplets tended to rise to the top of the room.

“Because exhaled air was warmer than the room air, we found most of it rose rather quickly, carrying the bulk of exhaled microdroplets into air currents that were primarily driven by ventilation,” Veeraraghavan said.

They now recommend music venues meeting or exceeding federal guidelines of six room air exchanges per hour. They also suggest that venues themselves consider air filtration above the stage.

Veeraraghavan still said social distancing is important because of the large droplets, adding that masks should be worn.

Mangum thought that social distancing would be the most important thing when welcoming performers and audiences back to venues, but it’s going to take a bit more than standing six feet apart.

“The Rice experiments showed it’s more complex than that. Now we want all musical organizations and individual musicians to benefit from that understanding,” Mangum said.

You can see the results of the study by clicking right here. A video is also available by clicking right here.

Eric Clapton × Pedrito Martinez – My Father’s Eyes

Today sees widely respected Latin percussionist Pedrito Martinez release a reimagined duet version of Eric Clapton’s My Father’s Eyes” – featuring a collaborative performance with the guitar legend himself. Having the opportunity to work closely with Eric Clapton is the fulfillment of a longtime dream for Pedrito that had its roots at New York City’s Guantanamera restaurant, where Pedrito’s group got started, and where Eric was a frequent guest.

Inspired by getting to know one another, Pedrito had the idea in early 2019 to put together a re-imagined version of Clapton’s deeply personal song “My Father’s Eyes” and send it to the three-time inducted Rock & Roll Hall of Fame member for his thoughts. . Upon receiving the initial recording, Eric Clapton invited the innovative Cuban percussionist to London last year to work together , where he added his own vocals and guitar to My Father’s Eyes and additional guitar contributions to two more tracks that will also be included in Pedrito’s upcoming album, Acertijos, expected to be released in early 2021.

“Pedrito is a genius…working with him has been a revelation to me.” – Wynton Marsalis

“…dizzying rhythmic webs, songs within songs, and the thrill of real Cuban rumba transformed into something as hip and irresistible as great pop.” – Larry Blumenfeld, Wall Street Journal

The Rolling Stones – World Exclusive Store

The rock ‘n’ roll legends that are the Rolling Stones will open a world-first flagship store, ‘RS No. 9 Carnaby’ at 9 Carnaby Street in London’s Soho. The new store, created in partnership with Bravado, Universal Music Group’s merchandise and brand management company, will feature all the hallmarks of the iconic band and include exclusive new fashion and merchandise under the ‘RS No. 9 Carnaby’ brand available in-store and online beginning 9 September 2020. The Rolling Stones said:“Soho has always encapsulated Rock ‘n’ Roll so Carnaby Street was the perfect spot for our own store. We are confident this exciting project that our friends at Bravado have created will be an unrivaled experience for everyone to come to London and enjoy.”

The collections include exclusive and contemporary collaboration pieces for fans of all ages, including men’s, women’s and children’s fashion and accessories. A special glassware has been developed with Baccarat engraved with the Rolling Stones tongue. The store will feature chairs and scarves from The Soloist, and raincoats and hats from premium Swedish raincoat brand Stutterheim. The store will also introduce ‘Stones Red,’ the official colour from Pantone which is established from the first use of the band’s iconic logo. A collection celebrating the Rolling Stones official Pantone colour along with exclusive limited-edition vinyl will also launch with the store. The band’s continuing album and single releases will be at the heart of the shop’s pulse and Bowers & Wilkins speakers will play tracks from the greatest rock ‘n’ roll band in the world including the upcoming release of the remastered Goats Head Soup album and Scarlet single. You can’t always get what you want, but you’ll definitely be able to get what you need. Jointly curated by the Rolling Stones and Bravado, the shop fit follows the brand colours of red and black and the glass floor features lyrics, while the fitting rooms are adorned with iconic album artwork. Mat Vlasic, CEO, Bravado said:“With this innovative partnership, the Rolling Stones add yet another cultural touchpoint to their rich legacy. RS No. 9 Carnaby is the result of years of planning and decades of building one of the world’s most recognized brands. It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world’s most iconic and beloved bands.” For those in the know, the store’s window features a world first soundwave installation – taken from the opening to the 1966 hit track ‘Paint It Black’. One thing is for sure, when this shop opens on 9 September, fans of the band will want to be there.

Toyta Apex illustration done by Mina Tocalini of 360 MAGAZINE.

Toyota × Lollapalooza

Lolla2020, a favored Toyota partner, kicks off their free four-night broadcast concert event this Thursday, July 30 at 5pm CT, exclusively live on YouTube – featuring performances from 135+ artists including Chance The Rapper, OutKast, Arcade Fire, Yeah Yeah Yeahs, Lorde, Kehlani, Alabama Shakes, Run The Jewels, LCD Soundsystem and many more!

This year, Lolla2020 is also proud to partner with and raise awareness for the Arts for Illinois Relief Fund, the Equal Justice Initiative, and When We All Vote.

Dates: July 30th -August 2nd, 2020

Event Address: lollapalooza.com and youtube.com/lollapalooza

Festival Hours: Broadcast begins today at 5pm CT

Additionally, for the past eight years, the Toyota Music Den at Lollapalooza has set the stage for emerging artists. This year, as part of the virtual Lolla2020 music experience, the Toyota Music Den will feature an artist each night.

Details on the Toyota Music Den-featured artists are in the alert below as well as information on a sweepstakes with the grand prize being two, 4-day Platinum Tickets to Lollapalooza 2021, flights, hotel suite and an all-new 2021 Corolla Apex.

Follow Toyota: Facebook | Instagram | Twitter

Follow Lollapalooza: Facebook | Instagram | Twitter

South of Eden Dancing With Fire

South of Eden – “Dancing With Fire”

SOUTH OF EDEN RELEASES OFFICIAL MUSIC VIDEO FOR “DANCING WITH FIRE”

After their announcement that they have officially signed to Lava/Republic Records, Columbus, OH four-piece South of Eden release the official music video to their new single “Dancing With Fire.”

Watch the official music video for “Dancing With Fire” HERE!

On the music video the band said “ ‘We wanted this to be a personality piece, and with all of us in quarantine we knew the best way to do that was to show what we have accomplished leading up to this release. John Payne, our media man, has been following us around for the last two years! The best thing to show with raw music is raw footage.” The song’s official music video follows the band through months on the road including the band’s first label performance (look out for a cameo by LAVA’s own Jason Flom). It includes footage from South of Eden HQ in Columbus, OH and shows the band in their natural habitat.

Rip-roaring riffs abound on this incendiary and irresistible anthem. Helmed by GRAMMY® Award-winning producer Greg Wells [Adele, Twenty One Pilots, Deftones], hyper-charged guitars and thunderous percussion collide with towering falsetto as the refrain soars to the heavens and back. Emerging with a scorching sound of their own, the boys siphon grunge melody into classic rock-style virtuosity with unapologetic attitude and a whole lot of grit. On the song the band noted: “We knew we wanted our first release to showcase our personalities, both in the music and the visual. “‘Dancing With Fire’ is just that; personality. It’s a song about conflict, and to us that conflict is being a bunch of twenty-two-year-olds attempting to make it as a rock band in unprecedented times. We’re excited to see how people interpret the song into their own lives.”

Listen to “Dancing With Fire” HERE (via LAVA/Republic Records.)

South Of Eden—Ehab Omran [lead vocals, acoustic guitar], Justin Young [lead guitar, vocals], Tom McCullough [drums], and Nick Frantianne [bass]—channel timeless rock ‘n’ roll energy through a modern perspective. Making waves as they shared bills with Puddle of Mudd and Red Sun Rising, graced the stage of rock mecca Sonic Temple and Epicenter in 2019, and recently performing with everyone from Foo Fighters to System of A Down. LAVA founder Jason Flom caught wind of the band and signed them the same year. Now, the group reinvigorate rock on their forthcoming 2020 debut for LAVA/Republic Records.

ABOUT LAVA RECORDS:

Lava Records is an artist-first label that offers the best of all worlds: the attention and commitment of an indie and the global reach and capabilities of the world’s largest music company through its partnership with Republic/Universal. Originally founded in 1995 by Jason Flom, Lava has been the home to many multi-platinum superstars, Grammy winners, and critical darlings. With a proud heritage and eyes fixed on the future, the label is now home to phenomenal artists including Greta Van Fleet, Hero the Band, Jessie J, and Lorde.

ABOUT REPUBLIC RECORDS:

A division of Universal Music Group, the world’s leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Liam Payne, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Taylor Swift, The Weeknd and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, Monkeywrench, XO, Young Money, among others. Republic also maintains long-standing strategic alliances with Universal Music Latin Entertainment (Karol G) and Hollywood Records (Zendaya).

In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse), Lionsgate (Zoey’s Extraordinary Playlist) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films during 2017 in order to produce movies and series powered by the label’s catalog and artists. Its first production is the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video.

360 Magazine, Balcony

Balcony – “Tattoo”

BALCONY SHARE NEW SINGLE “TATTOO” LISTEN HERE

“Sheer alt-pop magic” – Wonderland

“Effortlessly dreamy electronic pop music” – CLASH

“Dreamy, irresistible pop” – Spindle

“A hypnotic, psychedelic piece of pop”- Complex

South London based ones-to-watch Balcony share new release “Tattoo” via Parlophone/Elektra. The track is now available on all streaming platforms and is accompanied by an animated lyric video. Watch HERE. The magnetic four-piece follow the release of pop tracks ‘Girls’ and ‘He Don’t Trust Me’ with the anthemic ‘Tattoo’ produced by The Six and Mark Ralph. The captivating track is a welcomed return for a band who have been keeping busy during lockdown with instagram dance-offs, Netflix watch along party with their fans, lockdown karaoke and fan artwork competitions.

Speaking on their new single, Balcony said: ‘‘’Tattoo’ is about something that sticks with you forever, whether that be a choice, a decision, a relationship, or something that troubles you. It’s about either dealing with that or accepting it. Sonically, we’ve always loved elements of hip-hop, so we wanted something that had tones of that, whilst, at the same time, keeping it anthemic and colourful.” Balcony continue to put their own stamp on global pop influences including The 1975, Lauv and Troye Sivan, having featured as UK tour support for Lewis Capaldi as well as supporting breakout Australian star Tones & I.

Naturally gifted performers, Balcony have become a sought-after live act having played at last year’s Reading & Leeds, Sundown & Citadel Festival in addition to their sold out headline show at London’s Camden Assembly. Balcony’s ‘Slow Down’ EP has been championed by the UK’s BBC Radio 1 and Radio X and their previous single ‘Pink Hair, Green Eyes’ has reached over 5 million streams on DSPs. Fresh, bold and self-aware, Balcony are every inch the modern pop band. With further music due for release, if it’s unapologetic pop that stands for something you’re after, there should only be one name on your lips.

Balcony:

YouTube | Instagram | Twitter 

Sing Illustration by Mina Tocalini

Virtual Music Festival

Cincinnati Music Festival presented by P&G (CMF) won’t skip a beat in 2020. Through a marathon of new and previous music content, consumer engagement opportunities and digital presence, CMF is creating the #FEELSLIKECMF Virtual Weekend Experience, July 23-25. The innovative free event, to be available on cincymusicfestival.com, will focus on celebration, community and local impact and is also supported by AARP.   

“Music provides hope, comfort and determination during uncertain times,” said Joe Santangelo, producer of CMF. “Leading up to and during #FEELSLIKECMF Weekend, we will strategically work to uplift our neighbors, support local black artists and musicians and drive commerce to local Black owned businesses and restaurants. This event promises to grow awareness of regional organizations that support the African American community, and share the positivity and history of our Cincinnati Music Festival presented by P&G.” #FEELSLIKECMF.

Schedule of Events

THURSDAY, JULY 23  

Triiibe recorded live at Corporate  

Aprina Johnson recorded live at Black Coffee 

 DJ Vader recorded live at Revel DJ Ellery    

Special appearance: The State of Black Culture featuring Rev. Al Sharpton from the National Underground Railroad Freedom Center

FRIDAY, JULY 24 

Lauren Eylise recorded live at Paul Brown Stadium 

Kathy Wade & Joe Santangelo 

DJ Baby Rome recorded live at Paul Brown Stadium 

Regina Belle   

Special attraction: Cincinnati Music Festival Outdoor Art Museum at Washington Park    

SATURDAY, JULY 25

DJ DNICE LIVE from Club Quarantine Additional weekend entertainment will include shout-outs from The O’Jays’ Eddie Levert, Biz Markie and more. 

The Cincinnati Music festival presented by P&G returns to Cincinnati’s Paul Brown Stadium, July 22-24, 2021. The lineup features multi-talented singer-songwriter Janet Jackson and will also include an expanded and exciting Thursday lineup at the Andrew J. Brady ICON Music Center at The Banks. Tickets are on sale at CincyMusicFestival.com

Cincinnati Music Festival: Largest Tourism Weekend of the Year in Cincinnati A recent study conducted by the UC Economics Center and commissioned by the Cincinnati USA Convention & Visitors Bureau shows the Cincinnati Music Festival presented by P&G provides a $107.5 million economic impact to the region, making it the largest annual driver of tourism in the tristate. 

Cincinnati Music Festival began in 1962 and is one of the largest music festivals in the United States attracting over 90,000+ people from around the country with its roster of leading R&B, jazz, soul and hip-hop artists creating an economic impact of $107 million for Cincinnati. CMF is held at Paul Brown Stadium in partnership with the Cincinnati Bengals. Procter & Gamble is the presenting sponsor for the Cincinnati Music Festival. 

Follow Cincinnati Music Festival: Facebook | Instagram | Twitter

Depeche Mode – SPiRiTS In The Forest Documentary

DEPECHE MODE’S GROUNDBREAKING DOCUMENTARY SPiRiTS IN THE FOREST NOW AVAILABLE ON DVD & BLU-RAY; DVD & BLU-RAY PACKED WITH BONUS MATERIAL INCLUDING VIDEO & AUDIO OF FULL BERLIN CONCERT

Following widespread tastemaker press, fan praise and global box office success, Depeche Mode has released their boundary-breaking, feature-length documentary and concert film, Depeche Mode: SPiRiTS in the Forest, on DVD and Blu-Ray today. Fans can purchase the documentary, which Rolling Stone praised for being “great… empathetic” and Forbes declared “the new gold standard for concert films,” here.

Depeche Mode celebrated release week by partnering with Live Nation to stream LiVE SPiRiTS via Live Nation’s YouTube channel as well as their Live From Home platform. This gave homebound fans the opportunity to safely enjoy the exhilarating, uninterrupted version of LiVE SPiRiTS, as filmed at the iconic Waldbühne (“Forest Stage”) in Berlin. Depeche Mode also gifted fans the video of “Cover Me” from LiVE SPiRiTS.

Click here to watch “Cover Me”, one of the key tracks from Depeche Mode’s acclaimed 14th studio album Spirit, The DVD & Blu-Ray is not only the definitive SPiRiTS in the Forest experience, but also an immersive one, chock full of both visual and auditory bonus material.

This special four-disc (two video discs plus two audio discs) configuration features two video discs containing the SPiRiTS in the Forest documentary, alongside LiVE SPiRiTS, a full-length Depeche Mode concert performance filmed at the final two shows of the Global Spirit Tour at the Waldbühne in Berlin.

In addition to the two video discs, the package includes two CDs containing the LiVE SPiRiTS soundtrack, the live audio recording from the performance. The package promises to be essential for collectors, longtime fans, and newcomers alike.

LiVE SPiRiTS audio CD Track list

DISC 1
1.   Intro
2.   Going Backwards
3.   It’s No Good
4.   A Pain That I’m Used To
5.   Useless
6.   Precious
7.   World in My Eyes
8.   Cover Me
9.   The Things You Said
10. Insight
11. Poison Heart

DISC 2
1.   Where’s the Revolution
2.   Everything Counts
3.   Stripped
4.   Enjoy the Silence
5.   Never Let Me Down Again
6.   I Want You Now
7.   Heroes
8.   Walking In My Shoes
9.   Personal Jesus
10. Just Can’t Get Enough

Re-envisioning the very concept of a music documentary, director and longtime Depeche Mode collaborator Anton Corbijn focused the narrative on six super fans from different regions of the globe. The film zeroes in on their lives – all extremely different save for their love of Depeche Mode’s music and the way that music has shaped their experiences – intercut with the final Berlin show, held at the iconic Waldbühne (“Forest Stage”) on the record-breaking two-year Global Spirit Tour in 2018, which saw them play to over 3 million fans at 115 shows around the world. The music, including several of Depeche Mode’s biggest hits, and the Spirits’ stories entwine seamlessly, illuminating the enduring power of Depeche Mode and the power music has to cross boundaries and borders and ultimately unite us.

One of the strongest performing event cinema releases, Depeche Mode: SPiRiTS in the Forest initially opened on 3,000 screens across nearly 80 countries last November. The film grossed $4.5 million and was seen by over 220,000 people. Recently, it began streaming on Prime Video in over 130 territories worldwide and can also be found on iTunes. Watch here.

For more information, please visit HERE

LINKS & DETAILS:
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Cameron Dallas, Columbia Records, 360 MAGAZINE

Cameron Dallas – Helpless

Musician, entrepeneur and actor Cameron Dallas has released his latest single “Helpless” today via Columbia Records – listen HERE.
 
Speaking about the new music, Cameron says, “In my new music you will hear/see a darker part of me. I’ve been through a lot the past couple years through my journey of addiction and I want to share my story and help shed light to whomever I can.”
 
The new single comes alongside an official music video, watch HERE. Directed by Xavier Sotomayor, the video follows Cameron as he drives recklessly to a past love’s house to win her back as her image haunts him in the rearview mirror. Sotomayor notes that the video is a reflection of how reaching a place of rock bottom in life can be an opportunity to change for the better, so long as you have the bravery to do so.
 
“Helpless” follows Cameron’s previous release “Why Haven’t I Met You?” He also recently starred as Aaron Samuels in Mean Girls on Broadway.