Posts tagged with "la"

360 MAGAZINE Swarovski encrusted bottle designed by Vaughn Lowery for NFT-VIP and minted on Solana

NFT-VIP

NFT-VIP is hosting its inaugural conference in the tech space to network their businesses, advance knowledge and engage intimately. In the recent past, similar NFT meetups have been held in multiple cities across America: Miami, New York City and Los Angeles. This year, NFT-VIP will be holding its series at Margaritaville Resort Time Square, June 19 – 22. 360 MAGAZINE serves as the official media sponsor of the episode.

As a rapidly growing digital industry, NFT-VIP has become a popular way for people to trade outside the conventional financial system. It continues to stimulate the development of a virtual economy based on digital strengths in various forms: music, art and fashion.

“The idea of using cryptocurrencies is not only a form of currency. Along with a deliverable channel, knowing that entities could be built on them and using them is mind-blowing,” states Julie Lamb, CEO of NFT-VIP. This is the first major 360 MAG Podcast promotion that will serve as the official launch. Interviewee Jefferson Noel is scheduled to speak on the NFT-VIP agenda. Other notable guests: Andrew Yang, Young Paris, Alex Alpert, Vaughn Lowery, Chris Carter, Genesis Johnson, postVerrone, Fanzo and FoodMasku.

Helen Indelicato, Julie Lamb, Sal Di Guardia, Vaughn Lowery are speakers at the NFT-VIP conference in nyc via 360 Magazine
Helen Indelicato, Julie Lamb, Sal Di Guardia, Vaughn Lowery will be on the NFT-VIP stage via ‘press panel’ Sun., June 19 at 2:30pm EST (click image for full agenda).

The NFT-VIP festival was fabricated with the unique digital identifier enthusiast in mind, providing a golden opportunity to intensify transmissions and interrelations. The number of leading brands and celebrities involved in this field is increasing exponentially with the world’s first and largest crypto collectibles market—OpenSea. With that, 360 MAGAZINE has minted and released a loveable Animal set.

360 MAGAZINE Animal Series NFT character, Lucky Lenox, coming soon under the direction of Vaughn Lowery
(Minting Lucky Lenox on OpenSea)

As a media partner, 360 MAGAZINE aims to liaise between NFT-VIP participants and disadvantaged business enterprises. 360 is determined to spread the word on NFT-VIP to countless cohorts: the elderly, women, racialized groups and the queer community. “We now coexist in a multi-generational society with multi-racial people who have multi-educational backgrounds and who possess multi-hyphen lifestyles. Our purpose here is to create an environment of inclusiveness and to further facilitate sustainable relationships beyond the metaverse,” Lowery shares.

During the engagement, 360’s Swarovski encrusted bottle, made in collaboration with Integrity Bottles and Good Vibe Gliders, will be forged on Solana with partial proceeds donated to a charity. 360, freshly announced pet NFT, apace with Reebok’s Looney Tunes footwear, will go to a handful of lucky guests with Best Tech Style. Additionally, in real time, the publication will interview the speakers in their ecletic enclosure with bean bags and a bejeweled e-bike.

NFT-VIP RECAP HERE.

About 360 MAGAZINE

360, an internationally acclaimed LA-based magazine, represents the celebration of societal change through racial and sexual ambiguity as a youthful popular culture and design journal. As a certified National Gay & Lesbian Chamber of Commerce (NGLCC) business, it progressively supports various under-represented communities: women, POC and queer. Just last month, 360 was crowned Business of the Month.

Previous celebs on the cover: Saweetie, Demi Lovato, David Guetta, Sebastián Yatra, Will.i.am, Steve Aoki and Tyga. Infographics on the journal can be downloaded HERE.

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About Vaughn Lowery

Vaughn Lowery, the founder and president of the NGLCC certified, 360 MAGAZINE, has always strived for positive social change. Lowery is the executive producer of 360 MAG Podcast on AudibleApple and Spotify as well as a new NFT Animal Series on OpenSea. His self-help marketing memoir, Move Like Water × Be Fluid is available on Amazon, Barnes & Noble and Walmart. He’s a graduate of Cornell University’s ILR School and grandson of the late Dr. Joseph Lowery–a leader of the civil rights movement with Martin Luther King as well as the minister at Barack Obama’s Presidential Inauguration.

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About NFT

According to Wikipedia, non-fungible token is a financial security consisting of digital data stored in a blockchain, a form of distributed ledger. The ownership of an NFT is recorded in the blockchain, and can be transferred by the owner, allowing NFTs to be sold and traded.

NFT-VIP Agenda HERE.

Listen to NFT-VIP Speakers on 360 MAG Podcast HERE.

Reebok Best Style Tech Winners BELOW.

NFT VIP tech series in nyc media sponsored by 360 MAGAZINE

BlueBucksClan – JUST HIT ME

On June 21, Los Angeles rap duo BlueBucksClan shares the flex-filled new single Just Hit Me. Listen via Out The Blue Records / Capitol Records is available. The unfiltered anthem is accompanied by a luxurious visual shot in and around one of the group’s live shows. “Just Hit Me” is the first new single from the group since March’s acclaimed EP See The Difference.

On “Just Hit Me,” pristine synth melodies are buoyed by a bouncy bassline and percussion deeply rooted in the West Coast rap tradition. DJ handles the first verse, spitting smoothly about the privileges his lifestyle affords him. “They let me look up in the back when I can’t find things,” he raps. “Wearing shit up out the store ain’t gotta iron these.” Jeeezy Obama, for his part, also celebrates his ascension to a life of luxury, detailing all the perks that such a rise entails. It’s another reminder of the casual brilliance of BlueBucksClan’s stylish bars.

Directed by LewisYouNasty, the video for “Just Hit Me” features shots of the California duo performing before rapturous crowds and hanging in fancy cars. It’s all tied together with inventive editing, which underscores how surreal the scale of their success can feel. Above all, the clip is a showcase of their effortless camaraderie and well-earned confidence.

With Just Hit Me,” BlueBucksClan build on the momentum of recent projects like See the Difference and Clan Virus 2The praise for the latter was overwhelming with Pitchfork calling them “L.A.’s best duo.” Complex and Billboard also recently hailed them as “Rappers to Watch.” BlueBucksClan have now amassed more than 177 million streams in the US alone – a number that’s sure to only grow with the arrival of singles like Just Hit Me.

Landon Barker

boohooMAN × Landon Asher Barker

Singer, songwriter and reality TV star Landon Asher Barker launched his new capsule collection with the prominent British retailer boohooMAN. What better way to celebrate the exclusive launch of the musician’s garment line than to have a premiere party in Hollywood.

The soiree was held at the newly opened rooftop lounge Desert 5 Spot. If you are ever in Hollywood, and want stunning city views with live rock and country music, this favorite locale is the place to go. The venue can be found on the top floor of the stylish Tommie Hollywood Hotel.

Upon entering the event, celebrities were greeted with a red carpet to capture the amazing looks from the new line. The punk-rock looks had the usual leather jacket statement, but edged out with accessories and designer accents. One of the crowd favorites was the metallic skeleton studded jacket – a silhouette of a skeleton on a gray leather base with studs along the collar.

The best way to describe the wardrobe of the event would be contemporary acid rock. Landon had a few words about the partnership “the collection is primarily inspired by what I wear on an everyday basis, and boohooMAN really allowed me to showcase that through my creative direction.” He finished with “I love the collection created because it feels very me. The rocker elements really reflect my personal style, and I am so proud of the vibe we cultivated through every look. I’ve been into fashion from a very young age so it’s been fun to create something on my own.” Looking Through the selection of clothes you can see the rockstar persona shine through.

The end of the event was followed by a performance. The young artist gave the guests a show to remember. He performed two unreleased songs, and a Juice Wrld cover to pay respects to his recently passed friend, TikTok star Cooper Noriega. Juice Wrld and Cooper were huge inspirations to Landon’s career, and to pay tributes to both icons he sang Armed and Dangerous.

After the performance ended you can clearly see being musically inclined doesn’t fall far from the family tree. The legendary drummer for Blink-182 and Kourtney Kardashian’s new husband Travis Barker was in attendance supporting his son. This young composer seems to already have built a strong foundation in the Hollywood scene. The evening was filled with other rising talent like Charli Damelio, Dixie Damelio, Austin Mahone, 24K Goldn and many others.

The boohooMAN x Landon Barker collection, available globally on boohooMAN.com, features bold colors, chain metal details and faux-leather statement pieces. The product ranges from$19- $67, making the range accessible while in keeping with the fashion forward elements that compliment Landon’s style. Find more info here.

Article:

Yash Thadani, Krishan Narsinghani

Tricia Helfer

Regard Magazine Summer Issue Release

By: Yash Thadani

Summer is just around the corner, and the best way to start the season off is taking a deep dive into Regard Magazine’s new summer issue. To celebrate the release of their new piece, Regard Magazine partnered with Burn180 to throw a night to remember at the breathtaking Sofitel Hotel in Beverly Hills.

As people entered the venue, celebrities were greeted with a VIP red carpet entrance. Some of the talent in attendance included the likes of Top Gun: Maverick’s Jay Ellis, ABC’s Lost Elizabeth Mitchell, and lets not forget Regard Magazine’s summer cover, supermodel and actress Tricia Helfer.

360 Magazine had the honor of interviewing Tricia about her career, and how she was able to yield the level of success. Some advice that she offered to any self-starting individual was “travel as much as you can. I know it’s not feasible at all times, but learning about different cultures and environments can really open your eyes to new things.” It was her way of saying success comes naturally when you have an open mind.

As the red carpet welcomed new attendees, the current patrons were relaxing on the building’s outdoor patio, mingling and partaking in spicy palomas made with Tepozan Tequila. The tequila itself was phenomenal and included benefits of it being estate grown, and 100% additive free. To complement the drinks, Burn180 had presented full-body workout demos with their cutting edge technology. 

Safe-to-say, the night was one to remember, and the best part was nobody left empty handed. Public figures and media left with gift bags that had luxury products from brands like High on Love, Calyfx and Tiffany Scott Extensions. For more information on Regard Magazine’s Summer issue, click here!

About Regard Magazine:

REGARD is a leading digital fashion and lifestyle magazine founded in February 2010 by celebrity fashion photographer, Dimitry Loiseau, and celebrity hair and makeup artist, Valerie Noble. With a focus on television and the talent that brings mini-series and TV movies to life, each issue features top actors and actresses, up and coming stars and industry leaders behind-the-scenes. With four issues a year, you can expect to see edgy style, grace, exclusive interviews, and candid behind-the-scenes videos. REGARD is the number one source for beauty, fashion, and everyone’s favorite faces. http://regardmag.com/

About BURN180:

PRO Fitness Concepts releases the BURN180 universal resistance band system, with its patent pending re-positionable suction cup plate, that elevates resistance band training to the Pro Athlete Level with a next-generation compact system designed for use anywhere, anytime, by anyone. The BURN180 kit ($299) offers an all-in-one convenient, effective pro-level workout or can be used to enhance any fitness regimen, including rehabilitation/low-resistance strength building, HIIT, functional training, yoga, pilates, and more. Discover versatility at a whole new level and take your workout anywhere. Follow @BURN.180 on Instagram for pro trainer developed 5-minute workouts, fitness motivation, and more. BURN180 – Anywhere. Anytime. Anyone.

Carley Rae Jepson The So Nice Tour

CARLY RAE JEPSEN – TSN TOUR

Multi-platinum GRAMMY, Juno, and Polaris Prize-nominated singer/songwriter Carly Rae Jepsen to announce a fall North American headline tour. Her first North American headline tour since 2019, The So Nice Tour will kick off September 24th at MTELUS in Montreal, QC, and will make stops at marquee venues including Radio City Music Hall in New York City and The Greek Theatre in Los Angeles. Empress Of will support tour dates from Sept. 24 to Nov. 5 with her forthcoming EP Save Me out June 24.

The Artist presale is Wednesday, June 8 at 10 am local time. Fans can register for artist presale codes on Jepsen’s tour dates page HERE. General on-sale is Friday, June 10 at 10 am local time. Jepsen has partnered with PLUS1 so that $1 from every ticket sold will go to The Ally Coalition’s work to support homeless and at-risk LGBTQ youth.

Two already announced co-headline dates with Bleachers; September 21 in Cleveland, OH, and September 22 in Toronto, ON, are already on sale and precedes The So Nice Tour. Jepsen will also make a stop in Austin on October 7 for the Austin City Limits Festival. See below for a complete list of tour dates.

Jepsen’s The So Nice Tour announcement follows the May release of her highly anticipated single “Western Wind,” and the accompanying video, which Jepsen first performed during her set at Coachella. Co-written by Jepsen and Rostam Batmanglij, “Western Wind” continues a collaboration the two musicians first kicked off with E*MO*TION. A major creative milestone for Jepsen, E*MO*TION inspired in-depth analysis from cultural critics and landed on multiple year-end “best of” lists including Pitchfork, Stereogum, Noisey, NPR, and many more. Released in 2019, her follow-up album Dedicated covered even more musical and emotional ground. Working with a crew of trusted songwriters and producers (among them John Hill, Jack Antonoff, Captain Cuts, Patrik Berger, and her longtime collaborator Tavish Crowe), Jepsen indulged in more sonic experimentation than she had in the past. She returned the following May with a gift for her fans: Dedicated Side B, a buoyant set of dance-floor tunes that affirmed her status as pop’s undefeatable ambassador of love. Much more to come from Carly Rae Jepsen in 2022.

Below is a complete list of North American tour dates for Carly Rae Jepsen. For more information, and to purchase tickets, visit her official site HERE.

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IFFLA 2022 Opening Night via Javid Shaik for John WIldman for use by 360 Magazine

IFFLA 2022

The 2022 Indian Film Festival of Los Angeles (IFFLA) announced the award winners for its 20th annual edition which featured a celebratory return to in-theater screenings and presentations. Aditya Vikram Sengupta‘s Once Upon a Time in Calcutta won the Grand Jury Prize for Best Feature Film, and Anmol Sidhu‘s Jaggi was the recipient of the inaugural Uma da Cunha Award for Best Feature Film Debut, as well as the Audience Choice Award for Best Feature. 

IFFLA Executive Director Christina Marouda, said, “This year’s edition of the film festival was wonderful in so many ways. The excitement felt by the reunion of so many of our filmmakers, patrons, and film fans back in the theaters was something we all shared. [In] the months and weeks leading to the festival, we weren’t sure whether people will show after a three-year break from an in-person festival. We were overwhelmed to see everyone coming back, eager to reconnect with the community and the IFFLA family, watch films and celebrate our 20th anniversary. We walk away from this year’s festival energized and filled [with] gratitude.” 

In the feature film category, Aditya Vikram Sengupta’s Once Upon a Time in Calcutta was cited for “its sprawling, operatic depiction of broken people desperate to connect and its poetic mastery of cinematic craft” by the IFFLA jury. An honorable mention went to Shankar’s Fairies, Irfana Majumdar‘s restrained and lyrical portrait of the unconditional bond between a young girl and the gentleman who cares for her family. 

It was fitting during the 20-year anniversary edition of the film festival, a year introducing new programs and initiatives, for a new award to be presented in honor of IFFLA’s beloved advisor in India, the legendary Uma da Cunha. Uma has been a founding member of IFFLA, always championing Indian independent cinema and emerging voices. Regarding her selection of Sidhu’s Jaggi which follows a schoolboy in rural Punjab who faces toxic masculinity and sexual abuse when he’s assumed to be gay, da Cunha, said, “Few independent films in India are made in the Punjabi language and fewer still find their way into festivals to reach a wider audience. This film needs to be seen in a milieu where sexual matters tend not to be addressed openly.”  

Co-Director of Programming Ritesh Mehta, added, “We’re absolutely thrilled with these winners, especially the audience choice winner Jaggi, a story about themes no one talks about which desperately need attention, told with audacity and vulnerability from a first-time filmmaking team. What more can we programmers ask for? Stories come to us, enthrall us, move our audiences, and now empower their creators to continue their narrative activism from their distinctive corners of the world.”

In the Short Film Category, the Grand Jury Prize went to Amrita Bagchi‘s Succulent. The jury stated that the film “beautifully taps into our deep longing for genuine connection in a world that is increasingly artificial.” The Grand Jury Prize for Best Short in the inaugural Spotlight on South Asia section went to Salar Pashtoonyar‘s Bad Omen (Afghanistan/Canada). The jury remarked that it was “a raw and visceral film that showed us that above all else, honest filmmaking always wins.”

Honorable mentions in the Short Film category went to Megha Ramaswamy‘s Lalanna’s Song, with the jury stating that the film impressed them with its daring, boundary-pushing filmmaking and two extraordinary lead performances, and Akanksha Cruczynski‘s Close Ties to Home Country. The jury said the film “starts out absurd and hilarious, but sucker-punched us with the truth when we least expected it.” 

Co-Director of Programming Thouly Dosios, said, “16 true gems of films comprised our shorts selection this year, featuring some of the most thematically daring and formally groundbreaking works in the lineup. The Audience Choice Award for Best Short went to the irresistible, wildly ambitious and stimulating debut, 7 Star Dinosor Entertainment by Vaishali Naik, a film that takes head-on the uncertain times we live in, with a story that is brimming with poetry, humor and a lot of soul.”

The Feature Films Jury included Lakshmi Iyengar (Executive Vice President, Minor Realm); Smriti Mundhra (Academy Award nominee, Director, St. Louis Superman); and Jonathan Wysocki (Director, Dramarama). The Short Films Jury was comprised of Geetika Lizardi (Writer, Bridgerton, Mira, Royal Detective); Sid Mehra (Manager of Development and Production, Endeavor Content); and Carey Williams (Director, Emergency, R#J).

Highlights of this year’s landmark 20th Anniversary edition of IFFLA included the Opening Night Gala presentation of Pan Nalin’s Last Film Show, the inauguration of the new Spotlight on South Asia section,  a virtual 20thAnniversary Shorts special program celebrating the festival’s history, a Master Class with Anurag Kashyap, and the film festival’s annual one-on-one program where filmmakers were paired with a series of industry executives. In another new feather for IFFLA’s cap, the festival’s Closing Night First Look event featured Kahlil Maskati’s feature screenplay in development, Alim Uncle, presented as a live table read brought to life by a dozen top Los Angeles-based actors, including Rizwan Manji and Nabeel Muscatwalla, and a preview of Nimisha Mukerji and Mark Ratzlaff‘s Warner Bros. Discovery 150 supported project, New Country that included a reading and a live musical performance.

Bob Moses' The Silence in Between via Universal Music Group for use by 360 Magazine

Bob Moses – Hanging On Live

Bob Moses shared a live performance video of their track “Hanging On.” Filmed in Hollywood, “Hanging On” is the fourth single released from the GRAMMY Award-winning duo’s new album The Silence in Between, out now via Astralwerks/Domino Recordings Co. Watch HERE.

“Hanging On” perfectly reflects the album’s duality of darkness and light, abounding in luminous melodies and effervescent rhythms even as Bob Moses (comprised of Tom Howie and Jimmy Vallance) speak to a certain weariness at the world around them (e.g., “If everybody’s ruthless, I don’t know where we go”). “When there’s so much negativity and uncertainty, you’ve got to find a way to push through, because otherwise, everything crumbles into nihilism,” says Vallance. “That song came from asking ourselves, ‘Who do we put our faith in now?’, and then realizing that we had faith in each other and in our band. That’s what helped us to hang on.”

Last week, Bob Moses released their inaugural Spotify Singles recordings which include a re-work of their original song “Back to You” as well as a cover of INXS‘ “Need You Tonight.”

Recorded in Los Angeles, Side A is a slower, stripped-down take on the unabashedly poppy original “Back to You.” The new recording highlights the band’s ability to express feelings of longing and melancholy in a light, danceable track. Side B is a cover of INXS’ hit “Need You Tonight,” which brings an electronic flare to the classic funk-rock song.

Bob Moses‘ first full-length since signing to Astralwerks in a unique global partnership with Domino Recording Co., The Silence in Between is the latest body of work in a dynamic catalog that also includes their acclaimed debut album Days Gone By, a 2015 release featuring such standouts as “Tearing Me Up,” a Top 15 US Alternative radio hit nominated for two GRAMMY Awards, with a remix from RAC winning in the category of Best Remix Recording (Non-Classical).Their recent single, ”Love Brand New,“ is already a Top 5 hit on the Alternative Airplay chart and finds Bob Moses tapping into their deep-rooted love for ’90s alt-rock and left-of-center dance music. Billboard said: “the Nine-Inch Nails-influenced single is a dark, brooding slow build that pulsates with moody lust, growls power riffs and shows off a heavier sound for the duo.” Bob Moses are currently on a 25-date North American headlining tour, which will continue through May 21 in Vancouver with stops at such iconic venues as The Greek Theatre in Los Angeles and The Warfield in San Francisco.

Col3trane's Logan Paul via The Forefront Group for use by 360 Magazine

Col3trane – Logan Paul

Rising R&B singer-songwriter Col3trane drops new single “Logan Paul” along with a music video. This latest release follows “Plus Minus” featuring Erick the Architect, continuing the build-up for Col3trane’s upcoming album “Lush Life.” The visuals for this feel-good track were directed by Tom Emmerson who also brought us “Californication.”  Deriving inspiration from a night back in 2019 when a young Col3trane ended up at a party at the one and only Logan Paul‘s house, the music video follows a story that people can be inauthentic, plastic, and fake. 

Listen to the song HERE. Watch the music video HERE.

“Logan Paul is written about a time in 2019 I went to a party at Logan Paul’s house. Or maybe his brother’s house. I’m still not sure. It talks about the insane things that you see at parties in LA. The plasticity of the environment and the fact that nothing feels real at all,” says Col3trane.

“There was everything that you could have ever wanted at a party. Free food, drinks, dancers, DJs (even though the music was awful). But the environment was so uncomfortable. People walking around their own party with shades on and a camera crew following them, everyone pretending that they’re cooler than everybody else. All for what? To make a video to post online,” Col3trane adds. “It was really strange so I wrote a song about it. Embellishing the actual party of course, but the lyrics really describe what it felt like. I went to Barcelona to shoot the video and tried to recreate what the party really felt like. The boxing aspect of the video and the party. It felt like I was completely lost. Hope the song and video reflect that.”

About Col3trane

Col3trane‘s bubbling career first rose to the surface with the release of his 2017 mixtape, Tsarina. Influenced by the UK-native’s vast musical exposure, the mixtape garnered serious attention for its unique sound; generating 3 million streams on Spotify within the first month. Col3trane’s second project, BOOT (Breathing Out of Time), proved to be just as impactful. In 2019, he capitalized on his massive EP, Heroine, with leading track “Superpowers” featuring Goldlink. In 2020, the young Londoner maintained momentum with love ballads, “Someone To Watch Over Me” and “Good News” into collaborations with Kiana Lede on “Clutch” and best mate and fellow Londoner Mahalia on “Pretty.” In 2021, Col3trane dropped a 3 demo tape, titled 3rd Fountain Demos, and introduced us to his debut album with his first single “Californication (Feels Like I’m Falling In Love)” produced by SG Lewis. In 2022, the 22 year old gears up for the next chapter of the story with his single “Bag” featuring Lucky Daye.

Livby House of Style Launch Party press images via BFA for use by 360 MAGAZINE

Behold, Bespoke – Livby

Saturday, March 26, Livby cultivated a one-in-a-lifetime style fashion experience at the Livby House of Style hosted by stylist Mimi Cuttrell at an exclusive, luxury residence in Beverly Hills. The event set out to celebrate the brand’s newfound concept sure to change the world of online shopping forever.

Transforming the once bland scene of e-commerce, Livby Inc. promises to upgrade the US fashion market with a new age livestream video sale platform. As livestream e-commerce has already taken off internationally in locations like Asia, projections estimate that virtual shopping in the United States will soon, also, be elevated to such distinction.

Livby’s lead investor and CFO Yorick Evans-Freke spoke on the uniqueness of the company’s new approach to traditional shopping methods, stating,From concept to execution, Livby is the first of its kind. Far from a typical investment, Livby is a true disrupter in a world desensitized to the term. As the live e-commerce revolution makes the leap from China to the US, Livby is the most investable play.”

The launch party was full of appointment-only previews and styling experiences creating a luxurious fashion event like the new platform that Livby has been working on. The guest list included top influencers, celebrities and fashion/beauty pioneers that help to elevate the fashion industry day in and day out. These innovators in the fashion industry play an integral part in Livby’s new e-commerce platform, too.

Providing insight on the formatting of the new platform, Livby’s Founder and CEO Shai Sudry simplified the workings of the new program, stating, “It’s as if the mall and social media marketing collided. Livby provides a seamless shopping experience from the first touchpoint to the last. We’re transcending fashion for the next generation of customers.”

The innovative concept generated by Livby is perfect for consumers in search of a new, fresh approach to shopping. The brand-new technology will showcase a platform allowing users to feel fully immersed in a shopping experience aside their most beloved influencers and fashion icons.

At the forefront of Livby’s new strategy is Madison Nagle, leading approaches with the executive team. Before landing this position, Nagle worked with top fashion companies like Revolve, Guess and even at Harvard University, where she graduated from, leading sustainability marketing projects.

Through collaborations with their esteemed team of professionals, Livby has created a collaborative platform that combines the top upcoming industries affecting the fashion industry today – Influencer marketing, E-Commerce and Livestreaming.

Livby has adapted the early QVC/HSN live-sale formatting with a more modern, Gen-Z approach. Their business model follows a commission-based structure, like eBay or 1stDibs. Renowned as the first company to cultivate such a platform, Livby Inc. offers a unique and admirable shopping experience with your favorite influencers.

So, how does it work?

An influencer agrees to conduct a live sale with a brand while setting their commission with the messaging and commission-slider features on the Livby app.

The brand and associated influencer encourage their followers to take part in the live sale via social media. If interested, consumers can create their own profile while adding payment details and viewing live sales.

After registration is completed, users get notifications relating to times and products in a specific livestream sale. Users tune in, can live message with an influencer throughout the sale and have the option to purchase conveniently with a click of one button on their device.

After the sale is complete, live video from the livestream is archive onto the app where prospective customers can re-watch and purchase at their convenience while stock persists. That’s it; it’s that simple!

Throughout the in-person experience, guests had the opportunity to take part in one-on-one meetings with stylist Mimi herself. Known for her red carpet and street style looks on esteemed celebrities such as Gigi and Bella Hadid, Ariana Grande, Lily Rose Depp, Madelyn Cline and Iris Law, Mimi is based in both New York and Los Angeles working for the crème of the crop across a scope of industries.

Throughout the personal styling sessions, some of the hottest brands right now were available, such as Aureum, Cult Naked, Dolce Vita, E.B. Denim, For Love and Lemons, Heart of Sun, Jaded London, Lack of Color, Lu Goldie, Montce, Réalisation Par, and Revice denim. It’s safe to say that guests were more than taken care of at the private event cultivated by Livby.

While not consulting with Mimi, guests were pampered with beauty/wellness activations conveniently set poolside. TYS Beauty refreshed guests while crafting beautiful brows and nails, and even had in-fad tooth gems to add opulent, modern touches. Pause Studio helped cleanse guests with their assortment of IV drips, wellness shots and lymphatic drainage techniques, while Jessica Stone cultivated soothing, introspective tarot card readings.

Samples from brands such as Benefit, Elaluz, Hum, Inked by Dani, Trademark Beauty, Artha and Versed were additionally offered at the event. Whether you were in search of a little beauty reset, or just some well-deserved self-care time, the activations had everything you could have been in search of.

After enjoying the beauty/wellness activations, guests were encouraged to treat themselves with personalized sips and bites provided by Decada, Sunny Vodka, El Cristiano Tequila, Hampton Water, Poppi, PATH Water, Caliwater, Sugar Taco, Craigs Vegan and a personal Sushi Chef.

Nagle spoke to the advancements and shifts that are coming in the fashion industry, while stating, “We live in a world where experiential retail is valued more than ever. With the rise of digital commerce, livestream shopping is quickly becoming the future of fashion retail. The virtual commerce technology that Livby offers allows brands and influencers to take back creativity and control. Now is the time for brands to become digitally savvy and adapt.”

Livby House of Style Launch Party press images via BFA for use by 360 MAGAZINE
Images Courtesy of BFA
Livby House of Style Launch Party press images via BFA for use by 360 MAGAZINE
Images Courtesy of BFA
Livby House of Style Launch Party press images via BFA for use by 360 MAGAZINE
Images Courtesy of BFA
Livby House of Style Launch Party press images via BFA for use by 360 MAGAZINE
Images Courtesy of BFA
Fabletics Swim

Fabletics Makes a Splash

By: Yash Thadani

Fabletics, the brand that has taken the athletic wear space by storm is now entering the swim apparel market. To showcase their new collection, the team put on a spectacular event in a beautiful house in Los Angeles, CA. 

Approaching the residence, the women’s swim collection was on display in the center of the house. Immediately able to tell the quality of the fabric was exceptional, and the silhouettes of all the women’s pieces depicted originality. A few of the styles included were different variations of bandeau bikini tops and flattering one pieces. The crowd favorite from the women’s collection was the Noa String Tie One Piece in wild wisteria. The piece is appropriate to wear around your grandparents, but desirable enough to wear at a pool party with friends.

The assortment of mens swim garments were to die for. The wardrobe consisted of chic colored swim trunks made with chlorine resistant material. The mens collections also  included a matching terry-cloth shirt and shorts for throwing on when you hop out the pool. The athleisure brand’s design team had really outdone themselves with this compilation of swimwear.  

“Our members love Fabletics because they can count on us to always offer something new and bold. We are thrilled to officially introduce swim and deliver the best combination of style and performance at an unmatched price to complement the rest of our customer’s lifestyle and wardrobe,” said Jennifer Chevchek, VP of Design.

Wandering towards the back of the home, an enormous backyard with the guests participating in yoga and enjoying brunch with an amazing view of Los Angeles. Attendees were welcomed to blueberry muffins, croissants, fruit cups and more. There was also a bar that was serving coffee, pressed juice and hard kombucha.

The entire event was planned extremely well, and the whole collection exhibited versatility. The emphasis on the brand trying to be inclusive of all body shapes and sizes is admirable. Size from both collections range from XXS-4XL. Shop their latest collection on April 1st, 2021 at www.fabletics.com

About Fabletics

Founded in 2013 and headquartered in El Segundo, CA. Fabletics is the largest digitally native activewear brand in the world. By fusing style-centric designs with high-performance technology, Fabletics is creating the world’s most fashionable, high-performance active lifestyle products at an accessible price. Driven by its innovative VIP membership program serving over 2 million loyal members and powered by analysis from its Fashion OS tech platform enabling deep customer understanding, Fabletics has evolved activewear beyond the gym into every walk of life, guided by its foundational belief that everyone and everybody deserves to look and feel their best.

See and shop the collections in the US, Canada, Europe and in person at the brand’s state-of-the-art retail stores in over 75 locations.