Join Clap Your Hands Say Yeah as they perform atEchoplexin Los Angeles on Friday, July 16! This long-awaited date comes on the heels of the release of the deluxe edition of their acclaimed 2021 LP New Fragility. The deluxe LP features a series of stripped down and alternative interpretations of New Fragility highlights, performed on the piano and acoustic guitar. These intimate moments will also find their spotlight within the band’s diverse set, showcasing what the artist has been best at: weaving a level of seriousness into something joyful.
In any discussion regarding songwriters and lyricists of 21st century independent music, Alec Ounsworth and his moniker, Clap Your Hands Say Yeah, will feature prominently. Few have been as consistently eclectic and intimate; fewer still remain defiantly independent, refusing to sign deals that compromise artistic vision. That is what characterizes Ounsworth’s oeuvre, especially the lifetime project he initiated sometime in the early 2000s, Clap Your Hands Say Yeah. And with each release since its landmark self-titled debut, the Philadelphia-based artist has refined and broadened his sound, indulging an ever wider set of influences. Prolific and enigmatic as ever, his recent works marry the quirky, left-field spirit of the early years with a well-earned confidence, and grander sense of scale and sensitivity. Always heading down new avenues of song arrangement and organic connection to his audience, after nearly two decades Ounsworth remains one of music’s most distinctive voices.
BIA underlines her international appeal on irresistible new single “London,” out via Epic Records. The braggadocious track, which features Grammy-winning rap icon J Cole, is heavily influenced by U.K. drill — albeit with a swagger that is all BIA’s own. Listen HERE. The record is produced by AzizTheShake and co producers Jon Glass & Tim Nihan.
Since the song’s debut, it’s reached the #5 spot on YouTube’s trending page for music and has now surpassed 3,000,000 views in total.
“BIA is making a splash with her first official single of 2022 by recruiting J. Cole for “London.” COMPLEX said.
“Bia goes from wearing her jewelry at the bodega to shopping near Big Ben as she brings her own flair to the drill rap style of the U.K. as she’s joined by J. Cole on “London,” out Thursday,” said The Rolling Stone.
“BIA’s new song, “London,” is already a hit on social media, with fans praising the rapper’s tongue-in-cheek British-isms and guest rapper J. Cole’s jaw-dropping featured verse,” said UPROXX
The accompanying music video is set in an overcast London, but the Boston-bred artist’s starpower shines through (as does her drip) the British gloom. Watch HERE.
From perfectly placed high-fashion name drops to pristine, U.K. slang-filled bars – “He never met no one like me / It’s pretty funny how now they all like me, innit?” –BIA’s “London” is a winning mix of style and smarts. Cole also stays on theme, rapping: “Blokes going broke tryin’ to keep up with Cole, but I make it back soon as I spend it.” Both MCs bring their A-game.
The dynamic visual similarly celebrates all things British with Instagram-ready scenes from the U.K. capital. BIA shops at the most luxurious stores during the day, and then struts down the sidewalk — Cruella de Vil-style, flanked by two dalmatians — at night. The multi-talented artist then hosts a tea party, before sailing down the Thames with Cole.
The luxurious theme of “London” recalls BIA’s 2020 platinum single “Whole Lotta Money,” which received a Nicki Minaj remix on the deluxe version of her For Certain EP. The trap&B smash debuted at No. 16 on the Billboard Hot 100 and charted for 17 weeks overall. For Certain (Deluxe) also houses “Can’t Touch This,” which netted over 15.5 million Spotify streams. With “London,” BIA makes it clear that her influence knows no bounds. At home and abroad.
Platinum superstar Coi Leray unveils her anxiously awaited debut and one of the most anticipated hip-hop albums of the year, TRENDSETTER. Listen to TRENDSETTER—HERE.
In the leadup to the record, Coi has taken over the mainstream and the culture this week. Increasing anticipation, she made her late-night television debut on NBC’s The Tonight Show Starring Jimmy Fallon with a performance of a medley of songs from the album including her explosive new single “Blick Blick” with Nicki Minaj. In case you missed it, watch it HERE.
A cadre of A-list “TRENDSETTERS” also joined her on the album, including Minaj, Yung Bleu, Fivio Foreign, Young M.A, G Herbo, H.E.R., NAV, Lil Durk, Wallo267, Gillie, Polo G, Lil Tecca, A Boogie Wit Da Hoodie, and Pooh Shiesty.
Allow Coi Leray to welcome you to TRENDSETTER world now.
Upon release, “Blick Blick” instantly set new records as Coi Leray’s first #1 song on the Apple iTunes chart. The song was #1 on iTunes in 16 countries while it was the biggest debut of the week on Apple Music global singles chart (#12). Spotify saw a new peak also, as it was Coi’s highest debut on the US platform. Adding to her accolades, the record debuted #1 on Billboard’s Digital Song Sales Chart, marking Leray’s first #1 hit on the chart. “Blick Blick” is her second Billboard Hot 100 Top 40 Hit and highest debuting career single. While it was also the #1 added song at Urban and Rhythm radio during its release, it also debuted Top 10 on the TikTok US Top Tracks chart. Concurrently the official music video banked over 4 million views in 2 days while also trending on YouTube. The release immediately grabbed the world’s attention and received widespread acclaim from Rolling Stone, Billboard, The FADER, and more as PAPER hailed it as, “a meeting of upstart and legend that’s absolutely equal to the sum of its parts.”
Prior, Coi Leray dropped the emotionally charged anthem “Anxiety,” with a haunting music video. In addition to recent plugs from UPROXX, Complex, HipHopDX, and more, she spoke on her NYFW front row debut in an interview with W Magazine who affirmed, “The 24-year-old rapper has already made her mark with hip-hop aficionados.”
YouTube also chose her as its latest “Artist On The Rise,” placing her in the company of previous superstar alumni such as Tate McRae, Rauw Alejandro, Rod Wave, Jack Harlow, 24kGoldn, and more. View YouTube’s official announcement HERE.
Raised in Atlanta, GA, 23-year-old rising rapper Latto has been making a name for herself since she was eight years old. The Rap Game Season One winner has continually released music since 2016 and signed with RCA Records in 2020. In June 2019, Latto released her EP Big Latto, which included her breakout-hit song “Bitch From Da Souf.” The December 2019 release of her follow-up project, Hit The Latto, contained the remix version of the track featuring Saweetie & Trina, the accompanying video has been viewed over 86 million times. Prior to this, her impressive catalog of music includes Miss Mulatto (2016), Latto Let ‘Em Know (2017) and Mulatto(2018).
As part of the elite new wave of female rappers, such as Megan Thee Stallion, City Girls, Saweetie and more, Latto has proven that her pen game, replete with witty and raw verses, is unmatched. Her track “Bitch From Da Souf (Remix)” featuring Saweetie and Trina went RIAA-certified Platinum, making Latto the first solo female rapper from Atlanta to accomplish this feat. She was also one of only two women inducted into theXXL 2020 Freshman Class, earning her another major milestone in her burgeoning career. In August 2020, Latto released her major label debut project Queen of Da Souf and later that year also released of the extended version of the project. It included multiple standout tracks such as “In n Out” feat. City Girls, “Sex Lies” featuring Lil Baby andthe now RIAA-certified Platinum track “Muwop” feat. Gucci Mane. In addition to her own music, Latto has been inescapable; from her cameo in Cardi B’s iconic “WAP” video featuring Megan Thee Stallion, to countless features including Chris Brown & Young Thug’s “Go Crazy (Remix)” with Future and Lil Durk, Chloe & Halle’s “Do It” (Remix) with Doja Cat and City Girls, NLE Choppa’s “Make Em Say” andmore, she’s proven that Big Latto is bigger and better than ever before.
Latto’s first official release of 2021, “The Biggest,” was the introduction to her new moniker that explained her reasoning for the name change, her intentions and moving forward into the next stage of her career. To start off the new chapter, Latto received her first-ever nominations for “Best New Artist” and “Best Female Hip-Hop Artist” at the 2021 BET Awards followed by performances at the 2021 MTV Video Music Awards (VMAs) on their Extended Play Stage where she gave fans a sneak peek snippet of “Big Energy” prior to its release along with performances of “Bitch From Da Souf” and “Muwop.” In addition to her VMAs performance debut, she received her first VMA nomination for “MTV Push Performance of the Year” for “Sex Lies.” She was also nominated for two 2021 Soul Train Awards and one 2022 NAACP Image Awardfor Chris Brown’s “Go Crazy (Remix)” with Young Thug, Lil Durk and Future.
From her appearance on LA Leakers with her viral freestyle to her feature on soundtracks for Halle Berry’s Bruisedand F9: Original Motion Picture Soundtrack to her energetic appearances and sets at festivals, she continues to elevate. Latto’s latest singles “Big Energy” and “Soufside” are on her newly released album 777, and the new project demonstrates that point further. Most recently, “Big Energy” has proven to be a certified smash-hit making it into the top 20 on Billboard’s Hot 100 chart (#14 currently), becoming RIAA-certified Gold, and dominating radio (cracking top 5 at Pop radio and was #1 at Urban and Rhythm). The track shows Latto embracing this new phase in her career – manifesting good fortune and hitting bar after bar with witty, captivating lyrics, but staying true to herself and her roots. Big Latto’s ‘got that real big energy’ and shows no signs of stopping.
AUSTRALIAN ARTIST’S DEBUT NOVEL SELF/LESS DUE OUT 9/28
Today, Australia-born artist AViVA makes her Capitol Records debut with ”Melancholy”:a new single and video spotlighting her immersive and electrifying brand of alt-pop. An unfiltered look at the downward pull of depression, “Melancholy” also showcases the uncompromising originality that’s earned AViVA a passionate global following in recent years. Go HEREto download/stream “Melancholy,” and check out the video HERE.
With its moody backdrop of minimalist beats, “Melancholy” sets its emotionally vivid lyrics to an infectious sing-song melody (“One, two, three, four/Vicious, knocking at my door/Seven, eight, nine, ten/Burn the candle at both ends”). Throughout the track, AViVA delivers a captivating vocal performance, flaunting her effortless flow and fierce yet vulnerable presence. 360 Magazine loves AViVA’s vibrant energy and passionate lyricism.
On the single, AViVA says, “Seemingly cheerful and upbeat from the outside, it doesn’t matter what makes you feel that way, sometimes feeling down is the only way you can feel, but the power of the last line ‘it will never be the same’ is where the core message of the song lies. Even though after negative experiences things often aren’t the same, we are always free to learn and grow from our experiences. Feeling melancholy, like so many feelings, is just a temporary state. Things will, as they always do, get better.”
The video for “Melancholy,” co-directed by AViVA and long-time collaborator Jeffeton James, amplifies the song’s raw and powerful intimacy. To that end, the wildly colorful visual places AViVA in a series of isolated situations: lying in a hospital bed, trapped behind a school desk, singing to her own reflection inside the room of an abandoned and decaying home. As the song unfolds, the 27-year-old artist reveals her unapologetically punk spirit, inhabiting each frame with a feverish intensity.
A multidisciplinary artist, AViVA will release her debut novel SELF/LESS via Macmillan on September 28. Set in a dystopian society in which all forms of self-expression and creativity are outlawed, the book follows its 17-year-old protagonist Teddy as she rebels against her upbringing and discovers a secret world beneath the walled-in city where she was raised. According to AViVA, SELF/LESS fulfills a longtime mission of creating her own distinct multiverse that seamlessly merges music and literature.
“Oh Yes!” is the exceptional new single from London-based rapper Janset, out now via Red Bull Records. Listen to “Oh Yes!” here.
Notably blending Janset’s British-Turkish dual cultures, the bilingual “Oh Yes!” is an undeniable track that immediately hooks the listener from the opening, which includes a hypnotic Turkish ney flute before bursting into life with Janset’s energetic London swag. “Oh Yes!” was created by Janset as a reminder to stay optimistic no matter what is happening in the world. The lyrics see her returning to the optimistic Turkish phrase, ‘Tabii Ki De Gelecek,’ which translates as “Of course it will come/happen/become real.”
“Oh Yes!” marks the latest release in a series of singles from various global artists to be released on Red Bull Records. Dedicated to discovering and showcasing talent on an international scale, Janset is the latest ground-breaking artist to partner with the label.
Speaking on “Oh Yes!,” Janset said; “I wanted to write a song about attracting good things in difficult times, and semi-highlighting that perception changes everything, therefore if we want to change our reality, we’ve got to first change our thoughts. A feel-good mantra of a song, which I hope would uplift people’s spirits. I was curious as to what makes other people shout ‘OH YES!’ too. As for me, it was a moment when things started to make sense… like an ‘ah-a’ moment creatively. When you believe in yourself… things fall into place.”
MC, rapper, and musician, Janset continually proves her versatility as a writer and lyricist. With a string of solo releases in recent years, Janset has demonstrated her ability to transcend genre and a fearlessness around trying new sounds – from grime and alternative hip-hop to trap and jazz – her thought-provoking words and powerful flow always stealing the show.
Born in Luton and raised in North London – by Turkish/Circassian parents who’d migrated to the UK in the ’80s, Janset has continued to develop her writing to incorporate both languages and has amassed supporters in both Turkey and the UK – taking on more creative control than ever before and shooting videos that depict parallels between the lifestyles of Istanbul and London.
“Oh Yes!” throws down a powerful marker of Janset’s exciting culture-blending sound and sees her ready to take center stage as an exciting artist to watch in 2021.
On Saturday, June 12th btw 4PM-8PM, an intimate immersive pop-up shop will be reminiscent of a traditional Bronx Bodega, and is a collaborative effort to elevate both brand’s priorities in popular culture and design (PC+D). This creative intersection is the environment in which his team, partners, friends reside and thrive.
This boutique and private shopping experience will be held at the #360TRAP Bronx workspace, with Armon and friends. Space is compatible with all ideas from the imagination. The event will feature #AOHSOA Trunk Pieces and lifestyle choices, specifically designed for consumers to live their best PC+D lifestyle.
Target: 25 appointments, including live/digital/customized orders.
The pop-up will possess a carnival theme and will feature creative activities and decors compatible with this fun concept. The event’s open bar will run for four hours and feature signature spirits of mixologists, as well as festive tapas. This event will be a privileged opportunity to reinforce brand awareness and network among target audiences and sponsors.
Our signature drink for the night will be the The Remix by INDOGGO® Gin:
Muddle strawberries in a cocktail shaker, add INDOGGO®, lemon juice, simple syrup, and ice cubes. Shake, then strain into a rocks glass, serve with crushed ice.
Participation in the event will take place by invitation only. The guest list was developed using email databases and social tools, and includes relatives, friends and influencers. Visiting appointments will be staggered in increments of 45 minutes each, as the event will follow all COVID-19 precautions as recommended by CDC guidelines. For more information on the event’s scope, please see the Media Kit.
For sponsors, their brand logo will be featured at the event through marketing tools used for social engagement. Swag bags available with purchase. An exclusive selection of my lifestyle choices will be organized and presented to festivalgoers. Sponsors can take part in these levels of participation:
Bronze: Brand can choose to be part of the “Swag with Goods” lifestyle, a must-have gift bag. $249
Gold: Sponsors will have a page built on 360 Magazine’s website and their brand displayed during the event. $475
Platinum: Sponsors will receive a full-page in a forthcoming edition of 360 Magazine. Their brand will be posted to the event, and samples of their product or branded gift cards will be included in the VIP Swags. $789
This summer event will also be the precursor for World Blood Donor Day (6/14) and Armon Hayes’ birthday (6/16). You may RSVP HERE.
Armon looks forward to working with Bodega sponsors as he moves forward.
Isabelle Grace Jewelry creates stunning, timeless pieces of jewelry. These beautiful baubles have been spotted on celebs such as Katherine Heigl, Christina Milian, Danica McKeller and more. Customers can create their one-of-a-kind jewelry by selecting personalized charms, initials, and semi-precious stones. With a wide variety of hair accessories, bracelets, necklaces, rings, and anklets, customers are sure to find their next favorite statement piece.
Zavor Cookwear offers practical kitchenware that has been recommended by “America’s Test Kitchen,” Good Housekeeping, and more! Zavor’s Noir Cookware Collection is durable and retains heat, which allows for even cooking throughout dishes. With quality cookware like the LUX LCD Black multicooker, DUO Pressure cooker, Induction PRO cooktop, and the Crunch Air Fryer Oven, making dinner is easier than ever. At the Bodega, all of the aforementioned products will be auctioned off to guests in a raffle.
All of these cookware pieces are designed to go from the stovetop or oven to an elegant table presentation, without mess or worry. The simple yet modern design offers absolute cook-and-serve convenience. For more information, you can visit Zavors’ website.
Campaign To Build the Universal Hip Hop Museum Begins
February 24, 2021 marks the official virtual announcement of the $100 Million global capital campaign, “Time 2 Build” for the permanent home of the Universal Hip Hop Museum in the South Bronx, the cradle of Hip Hop culture. As we enter Phase 2, after raising $23M during Phase 1 for initial construction, The UHHM is launching its capital campaign to support the museum’s “Fit Out” of its interiors. The future home of the Universal Hip Hop Museum is poised to become the premier cultural institution founded to preserve, protect, and present the historic cultural influence of Hip Hop worldwide. This soft launch is designed to engage, excite, and drive donations from Hip Hop lovers locally and globally. With a targeted opening date of 2023 that coincides with the 50th anniversary of Hip Hop, the UHHM will rise with the support and generosity of generations of “Hip Hop Heads” and their passion for the culture.
At 2:00 pm EST veteran radio host on the SoundChat Radio network, Barbara “Roxie” Delaleu, will be joined by Rocky Bucano, Founder and Executive Director of the Universal Hip Hop Museum, with remarks offered by Civil Rights icon, Dr. Benjamin Chavis of Black Press USA. Joining them will be DJ Spark of iHeart Radio, and MC Lyte’s Hip Hop Sister’s Network, and Monalisa, host of Dublab’s Paths of Rhythm. Former New York State Assembly Member and Chair of the Capital Campaign and UHHM Chief Strategist, Michael Blake, and more will join this event to share why donating to build the Universal Hip Hop Museum in the birthplace of Hip Hop, as the “Official Record of Hip Hop,” is so vital culturally. Register in advance for the Universal Hip Hop Museum’s Time 2 Build Capital Campaign fund by visiting this website.
Viewers will be led on a dynamic 3D virtual tour of the Universal Hip Hop Museum, by the UHHM’s Director of Design, architect Michael Ford, founder of the Hip Hop Architecture Camp. He’ll preview the museum’s design within Bronx Point–the award-winning mixed-use, waterfront. 1 million square foot, affordable housing development project in partnership with the New York Economic Development Corp. (EDC), Empire State Development (ESD), and L & M Development Partners. The Universal Hip Hop Museum is the New York City Council’s designated cultural anchor at Bronx Point. And the “Award for Excellence in Design,” has been awarded by the New York City Design Commission to L&M Development Partners for Bronx Point, the future home of Hip Hop culture.
Bronx Borough President Ruben Diaz said “Bronx Point is a tremendous step forward for our borough. Inclusion of the Universal Hip Hop Museum as part of this project will help showcase our role in the creation of that worldwide cultural movement for generations to come.”
Rocky Bucano, Executive Director states, “It is a pivotal time now more than ever that we bring this museum to life. It is a cultural timestamp that will bridge the Hip Hop and Bronx community with a permanent place to call home, but we can not do it without your support. This capital campaign is a call to action to ensure we preserve the culture.”
Michael Blake said as the Chair of the UHHM Capital Campaign, Chief Strategist and former Assembly Member (79th District, The Bronx), “The time for Hip Hop to have its home has come. Now, it’s Time 2 Build. Our $100 Capital Campaign, which is in five phases to signify the five elements of Hip Hop, will ensure that the Official Record of Hip Hop is cemented where it should be, in the South Bronx, the South-South Bronx!”
About The Universal Hip Hop Museum
Anchored in the birthplace of Hip Hop culture, the Universal Hip Hop Museum will break ground in the Bronx in 2020. Built as a space for audiences, artists, and technology to converge and create unparalleled educational and entertainment experiences, the museum is slated to open in Bronx Point in 2023. The UHHM will celebrate and preserve the history of local and global Hip Hop music and culture past, present, and future.
Emerging as a melodic force of nature, rare groove enthusiast, singer and lyricist, Elhae releases his music video for “Separated“ out now. A follow up to his infectious “Fun Fact“ single featuring Rick Ross, “Separated” showcases a more complex side of Elhae that his fans have yet to experience. The beautifully shot visual, directed by Loris Russier, captures the emotional dynamic between two lovers who are desperately trying to hold on to their union, but ultimately realize that they’re better off apart. The visual portrays raw imagery with emotional highs and lows as Elhae painfully sings of heartbreak and love lost. Watch itHERE.
Praised by XXL as being “the next R&B sensation that’s about to make a huge wave in the industry,” the visual encompasses all the elements of a classic period piece tied into a modern-day love story, proving that Elhae’s creativity and talent are both layered and timeless. “Choosing “Separated” as a single was a no-brainer for me. I just think it’s such a relatable song in the sense that everyone’s been there before, in that heartbroken space, that disappointed space.” Elhae continues, “It’s not an easy topic for most, but on the other side of it usually comes growth and wisdom.”
“I was really stoked to have Loris Russier direct the video. My creative director Siwoo Lee really put me on to his work and I just loved the colors he was using, the shots and angles he used to convey emotion.” Elhae continues “I knew he’d be the right guy for the job. Although it’s impossible to show a whole relationship in 3 minutes, the goal was to try to show how good things can be and then instantly not be with someone you love. The song is really emotional, and I just wanted to pair that with something just as emotional visually. I love how everything came out and excited to work on more projects with Loris in the future.”
Known for his creativity and incredible attention to detail, Elhae’s vision for the single’s cover art was inspired by the parable of Samson & Delilah, a story of man who lost his strength due to putting his trust into the wrong woman. Produced by P2J (Beyonce’s Brown Skin Girl) and co-written by Ari PenSmith (Doja Cat, Snoh Aalegra) “Separated” showcases Elhae in rare form as he boldly sings “I’m man enough to take the blame for my mistakes, it’s unfortunate you wanna try again, I can’t relate.”
In addition to XXL, Elhae has garnered glowing praise from The Fader, Billboard, Vibe, The Source, and more. His 2016 album All Have Fallen produced hits like “Doesn’t Matter” (feat. Kehlani) and “Needs,” which has over 19M Spotify streams. 2017’s Aura II EP boasted the Ty Dolla $ign-assisted “Bang Your Line,” which adds to its 24M Spotify streams every day. Outside his solo work, Elhae has collaborated with stars like Lecrae and Eric Bellinger. Following his 2018 Coachella performance, he released his conceptual album Trouble in Paradise (2019).
North Dakota-born and Georgia-raised singer, artist, and visionary ELHAE approaches R&B like a film director would, choosing every element carefully, ensuring an intricate level of cohesion, and building his own world. Since catching fire in 2015 on the independent Aura EP, he worked towards eventually architecting such a world. The follow-up All Have Fallen yielded fan favorites such as “Doesn’t Matter” [feat Kehlani] and “Needs,” which clocked 19 million-plus Spotify streams. In between, he garnered glowing praise from the likes of The Fader, Billboard, Vibe, The Source, and more as Sprite named him among its P.O.U.R. (Purveyors of Urban Reality) program. The 2017 sequel to Aura, the Aura II EP, boasted “Drama,” “Something,” and the popular “Bang Your Line” [feat. Ty Dolla $ign]. The latter ignited 24 million Spotify streams and counting. Meanwhile, he lent his voice to high-profile collaborations with Lecrae, Eric Bellinger, and many others in addition to supporting blackbear on tour.
2018 saw him grace the stage of Coachella for the first time in front of 40,000 fans as he diligently worked on new tunes in Los Angeles, Miami, and Atlanta. Inspired by childhood favorite albums such as Kid Cudi’s Man on the Moon: The End of Day, Childish Gambino’s Because the Internet, and Kendrick Lamar’s Good Kid, M.A.A.D. City, he developed an airtight vision with a detailed plotline for his next release. In 2019, the vision unfolds over the course of his twelve-track conceptual project, Trouble In Paradise [Atlantic Records], introduced by the intoxicating first single “Hennessy.” His sound is about to blow up on the biggest canvas possible now.
EMINEM’S MARSHALL MATHERS FOUNDATION TO RELEASE EXCLUSIVE DOWNTOWN BOXING GYM COLLAB ON BLACK FRIDAY
Just in time for Black Friday, the Marshall Mathers Foundation is releasing a limited-edition line of clothing for a good cause. The designs also make a nod to “Stan” and the 20th anniversary of The Marshall Mathers LP.
The Marshall Mathers Foundation x DBG #Stan #MMLP collab on Carhartt gear will raise funds to help the Downtown Boxing Gym (DBG Detroit) knock out COVID-19 related learning loss. DBG is a free academic and athletic program on Detroit’s east side that’s working around the clock to prevent students from falling behind during the pandemic.
“We’re facing a crisis like we’ve never seen and we’re doing everything we can to support our kids and help them make it through,” said Khali Sweeney, DBG’s founder and CEO. “To have Eminem and the Marshall Mathers Foundation step up during this time and help raise much needed funds means the world to us. This is what we do in the D. We take care of each other. And we are truly grateful.”
Royce Da 5’9”, Director of Community Engagement and Social Justice Initiatives for The Marshall Mathers Foundation, said: “I’ve experienced firsthand the discipline, commitment, and focus that boxing training instills in young people. I’m passionate about the sport, and I’m passionate about the role that DBG plays in our community. We need to make sure the important work they do continues.”
The t-shirts and hoodies sell for $30 and $60 and are available online at the Eminem Store (shop.eminem.com) while supplies last. 100% of the proceeds will support DBG’s tutoring, mentorship, enrichment programs, college and career prep, social-emotional skills building, and basic needs support like transportation, meals, and more. Learn more at dbgdetroit.org.
The Marshall Mathers Foundation is a charitable organization dedicated to disadvantaged and at-risk youth in Detroit, Michigan and its surrounding communities. Our mission has expanded to stand as an ally in the fight against social injustice and for racial equality nationwide.
After being featured on ESPN’s UFC 257 creative for the last month, Eminem will debut his new music video for “Higher” during ESPN’s UFC 257 Countdown: Poirier vs. McGregor 2 at 2 p.m. ET this Saturday, January 23 on ABC. The video will also re-air on ESPN just prior to Saturday’s main event.
The song comes from the latest Eminem release, Music To Be Murdered By – Side B (Shady Records/Aftermath Entertainment/Interscope Records), which was released on December 18, 2020 and is the expanded edition of Music To Be Murdered By, his 11th studio album released January 17, 2020. The music video prominently features footage from ESPN’s UFC coverage and centers around Eminem inhabiting roles as both a musician and a world-class athlete, drawing allusions between the way a musician creates and prepares to perform and how an athlete trains and prepares for competition. The video, featuring cameos from Dana White and ESPN’s Michael Eaves, will revolve around Eminem’s most important battle: the one against his own demons.
“We have always been interested in fostering the synergy between music and sports and along with ESPN we have created many great moments together,” says David Nieman, VP, Sports and Gaming for Interscope Geffen A&M. “Working together to amplify Eminem’s artistic vision in such a unique way for this highly anticipated UFC event is absolutely a high point.”
“It’s always been amazing to be able to work with Eminem for promotional and programming content on various ESPN properties over the years,” said Kevin Wilson, ESPN music director. “To be able to work on this video together with his team – not only featuring our team’s great UFC coverage but also debuting it exclusively on ABC, is just invaluable.”
Eminem has been featured in a number of promotional and programming content for ESPN recently, including UFC 248, UFC 246, a spot with a custom remix and the tease for this year’s College Football Playoff National Championship, featuring him narrating the introduction and more.
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