Posts tagged with "j cole"

iann dior via Cian Moore for use by 360 Magazine

iann dior – Better Things Tour

Multi-platinum selling and chart-topping recording artist iann dior announces today his 2022 European headlining “iann dior: Better Things Tour.” Kicking off 22nd of January 2022 at The Olympia Theatre in Dublin, Ireland, the tour will hit 23 cities across Europe. Tickets go on sale this Friday, the 3rd of September. For more information and on sale times, please click HERE.

Rapper and singer iann dior will embark on the “Better Things Tour” following his biggest year to date in 2020. He earned a Billboard Hot 100 #1 for his feature on “Mood” with 24KGoldn, which spent 33 weeks inside the Top 10 and is now 4x Platinum. He is currently nominated for 2 MTV VMAs for Best Song and Best Collaboration for “Mood” with 24kGoldn. He has added to his accolades four RIAA-certified gold singles and collaborations with everyone from Travis Barker to Clean Bandit to Lil Baby. With all of these achievements under his belt, iann dior has become a genre-agnostic force to be reckoned with in pop music today. Most recently, he released his two-track bundle Still Here, which includes his second collaboration with Trippie Redd, “shots in the dark” that currently has over 30 million streams and video views worldwide. “shots in the dark” is the follow up to their 2019 collab, “gone girl.” Iann is currently on the road with Trippie Redd’s “Tripp at Knight” North American Tour this fall with Sofaygo.

About iann dior

Multi-platinum selling, chart topping, iann dior has become one of the industry’s fastest rising new artists. Puerto Rican-born, Corpus Christi-raised Michael Iann Olmo (also known as “iann dior”) found success with the first song he ever wrote. After uploading to SoundCloud, the song gained 10,000 plays in its first week and caught the ear of Internet Money founder Taz Taylor who invited the budding songwriter to work with him in LA. Shortly afterwards, iann dior inked a deal with Elliot Grainge’s label 10K Projects in April 2019 and released his project Industry Plant.

2020 was a breakout year for the burgeoning star with his feature on the Billboard Hot 100 #1 hit “Mood” with 24KGoldn, which is now certified 4x platinum and charted inside the Top 10 for 33 weeks, spending 8 consecutive weeks at #1. The duo performed the track on the American Music Awards, are currently nominated for 2 VMAS for Song of the Year and Best Collaboration, and have received additional nominations for 3 Billboard Music Awards and 1 iHeartRadio Music Award for their success with “Mood.” iann has released songs with acts like Lil Baby, Machine Gun Kelly, Travis Barker, Clean Bandit, Trippie Redd and more. Known as a highly versatile talent, his work has charted in Alternative, Pop, Rap and Electronic/Dance genres and has earned him the #1 spot on Billboard’s Emerging Artists chart. Most recently he released new tracks “shots in the dark” ft. Trippie Redd and “don’t wanna believe” which have already amassed over 30 million streams and video views worldwide. As he prepares to release more new music in 2021, iann dior assures his fans this is only the beginning. “A number one album is up next,” he said, “I want to become the number one artist in the world, and I am fully determined and obsessed with being the greatest.”

Cover via Hannah Haines of Ten Thousand for use by 360 Magazine

WIZtheMC – Everything Music Video

South African born, Germany raised, and Toronto based pop/rap artist WizTheMc releases a music video for his latest single “Everything.” Directed and edited by Clyde Monroe, and starring Noa Fisher (Uncut Gems, Betty), the video showcases the highs and lows of a whirlwind love affair. “The “Everything” video is a visual representation of Infatuation, the first of many stages of love that I will be exploring in my upcoming releases,” says WizTheMc.

The video for “Everything” serves as the first in a series of three visual chapters due from Wiz this year. Along with “Break” and “Do It Over”, the three visuals unite to tell a linear cinematic story about Wiz’s experience with love and relationships. The video for “Everything” debuted on Diffus Magazine earlier this morning.

The acoustic guitar driven single follows up the success of Wiz’s What About Now? EP, released at the end of last year on 10K Projects/ Homemade Projects. The EP includes Wiz’s breakout single “For A Minute,” which has surpassed 30M streams on Spotify to date.

Fitting for an artist who spent formative years on three different continents, WizTheMc describes his sound as “borderless music.” It’s an apt description for the 22-year-old singer, rapper, and producer, who combines an ear for sticky pop hooks with nimble rapping abilities, all bolstered by high-octane production and summery guitar loops.

Currently based in Toronto, the Cape Town-born artist is bringing his magnetic records to the masses. As a teenager, he began rapping with friends in the town of Lüneberg, Germany, and like many Gen Z creatives, applied a DIY ethos to music-making.

“For me, it was always the internet. I learned how to freestyle off the internet, how to write songs, how to make beats,” he says. “That’s so beautiful, because no matter where I was, if I had my laptop, my interface, and my mic, I could make music.”

Wiz’s career hit warp speed in the summer of 2020, when his peppy love song “For a Minute” became a major online hit, following his signing with Elliot Grainge’s 10K Projects.  It’s since accrued over 27 million streams on Spotify alone. A charming music video shot in the midst of quarantine highlights Wiz’s natural charisma, easy screen presence, and goofy sense of humor. But now that he’s got more resources behind him, he’s committed to making a world that expands on his music.

Recent videos for “All My Friends Are Stoned” and “World is Fucked” showcase Wiz’s playful and visually creative side, with rich color palettes and surreal humor. “Sometimes, I would just write the chorus and then write the music video concept just off the chorus,” he says. “With everything I’m making, there is just a visual element that’s working in the background.”

In addition to gearing up for live shows including major festival dates like Austin City Limits, Wiz is currently putting the finishing touches on a new batch of songs. He says introspective rappers like Kendrick Lamar and J. Cole have inspired him to pour more of himself than ever before into the music he’s writing; “it’s been my goal to be able to put down my emotions as accurately as possible onto paper. To the point that I feel moved by my own words because they feel so true to me,” Wiz says. “I feel like these songs are the closest to my real experience. These are the most vulnerable songs I’ve written to date.”

Forthcoming singles “Everything” and “Break” have a darker sensibility and an urgency to them, drawing attention to Wiz’s emotive rasp. He uses songwriting for emotional excavation, but maintains that what matters more to him is not what he gets out of a song, but what you do.

“My favorite thing is when I make something I don’t understand or love immediately and then it grows on me,” he explains. “I feel like it’s an empowering idea for artists that we are not really the ones in control to make something meaningful. We don’t have to understand anything to make anything great, we just have to be there and show up and let the music come through us.”

Cover via Hannah Haines of Ten Thousand for use by 360 Magazine

WIZTHEMC × EVERYTHING

WIZTHEMC RELEASES NEW SINGLE “EVERYTHING”

Today, pop/rap artist WizTheMc releases his latest single “Everything,” out now via 10K Projects/ Homemade Projects. The acoustic guitar driven single arrives ahead of his debut album, due this year, and follows up the success of his EP What About Now? The EP, released at the end of last year, features the breakout single “For A Minute,” which has amassed nearly 30M streams on Spotify to date.

LISTEN TO “EVERYTHING” HERE

Fitting for an artist who spent formative years on three different continents, WizTheMc describes his sound as “borderless music.” It’s an apt description for the 22-year-old singer, rapper, and producer, who combines an ear for sticky pop hooks with nimble rapping abilities, all bolstered by high-octane production and summery guitar loops.

Currently based in Toronto, the Cape Town-born artist is bringing his magnetic records to the masses. As a teenager, he began rapping with friends in the town of Lüneberg, Germany, and like many Gen Z creatives, applied a DIY ethos to music-making.

“For me, it was always the internet. I learned how to freestyle off the internet, how to write songs, how to make beats,” he says. “That’s so beautiful, because no matter where I was, if I had my laptop, my interface, and my mic, I could make music.”

Wiz’s career hit warp speed in the summer of 2020, when his peppy love song “For a Minute” became a major online hit, following his signing with Elliot Grainge’s 10K Projects.  It’s since accrued over 27 million streams on Spotify alone. A charming music video shot in the midst of quarantine highlights Wiz’s natural charisma, easy screen presence, and goofy sense of humor. But now that he’s got more resources behind him, he’s committed to making a world that expands on his music.

Recent videos for “All My Friends Are Stoned” and “World is Fucked” showcase Wiz’s playful and visually creative side, with rich color palettes and surreal humor. “Sometimes, I would just write the chorus and then write the music video concept just off the chorus,” he says. “With everything I’m making, there is just a visual element that’s working in the background.”

In addition to gearing up for live shows including major festival dates like Austin City Limits, Wiz is currently putting the finishing touches on a new batch of songs. He says introspective rappers like Kendrick Lamar and J. Cole have inspired him to pour more of himself than ever before into the music he’s writing; “it’s been my goal to be able to put down my emotions as accurately as possible onto paper. To the point that I feel moved by my own words because they feel so true to me,” Wiz says. “I feel like these songs are the closest to my real experience. These are the most vulnerable songs I’ve written to date.”

Forthcoming singles “Everything” and “Break” have a darker sensibility and an urgency to them, drawing attention to Wiz’s emotive rasp. He uses songwriting for emotional excavation, but maintains that what matters more to him is not what he gets out of a song, but what you do.

“My favorite thing is when I make something I don’t understand or love immediately and then it grows on me,” he explains. “I feel like it’s an empowering idea for artists that we are not really the ones in control to make something meaningful. We don’t have to understand anything to make anything great, we just have to be there and show up and let the music come through us.”

PUMA × NINTENDO TEAM UP

PUMA teams up with the iconic video game brand, Nintendo, to bring consumers the latest of a string of J. Cole’s signature basketball shoes: the RS-Dreamer Super Mario 64. The launch is in celebration of the 35th anniversary of Super Mario, and is the successor of PUMA and J. Cole’s previous collaboration, the now sold-out RS-Dreamer ‘Blood, Sweat and Tears.’

The debut collaboration with Nintendo features design elements reminiscent of Super Mario 64. The new pair of J. Cole’s signature shoes take the quintessential video game to the basketball court with its striking red and blue colorway and animated feature font and design. 

The silhouette features PUMA Hoops technology, which includes a disruptive cord lacing system for a snug and responsive fit, a ProFoam midsole and RS-Foam heel for maximum energy return, and a high abrasion rubber outsole for increased grip.

Like past collaborations between J. Cole and PUMA, the shoe will cross league boundaries and be worn by both NBA and WNBA players during their respective leagues’ play. The new release comes shortly after PUMA’s debut of the highly anticipated RS-Dreamer, J. Cole’s signature basketball sneaker in July, and its additional colorways in August.

The RS-Dreamer Super Mario 64 will retail for $125 and will be available starting this Friday, September 4, exclusively in store and online at the Foot Looker Inc., PUMA.com, and the PUMA NYC Store.

Pressure225 Q&A for 360 Magazine

Pressure225 Q&A

By Armon Hayes

Pressure225 offers refreshing perspective and a  distinctive voice. Emerging thru the rubble of battle rap, the sound of no regrets, leaving it all on every track. 

Rapper Pressure225 released his visual debut for his song “I give you everything,” has an upcoming EP To Die For, and is just coming off of a monumental win in a freestyle rap battle.

The Bronx native’s career is growing with the momentum of his victory as HOT97’s Top shelf freestyle winner. Pressure spits his way to the top of rap battles and music charts with the wit and cadences of a budding force in Hip Hop. My first encounter with Pressure225 was at SOBS where I worked closely with the new artist as he prepared for his performance. Today, I caught up with the lyricist for a Q&A for 360 Magazine and learned how his charm translates from the stage and into real life.

What new projects are you working?

I’m currently finishing my new EP titled “To Die For.” Every time I say the title it feels off, to be real. But it’s a story. You would have to tune in to understand the concept behind it.

I try to make all my projects based on a theme and this one made me dig deeper than any of the other projects I worked on. To try and summarize, it’s about letting go of what you love. In my eyes, that is music. “Is this something I love where the sacrifice is worth the reward?” I’ve been working on this so long, the stress of the independent grind I just had to ask myself, is it to die for? Listen in and it will translate deeper.

What inspired your new music and video for “I give you everything?”

“I give you everything” goes back to the theme in the music. It’s a revolving door behind the questions I have for my passion. It’s almost like my insecurities speaking. I also felt like many people can relate. How much of myself can I give to the craft before I fall down? I wrote the song in 20 minutes and it was the first song I recorded with the homie @madamixes. I’ve always recorded my own projects but this time I felt that I needed to give that responsibility to another ear. It worked out and by taking the opportunity I learned so much about recording in the new streaming era.

The video was shot by @ezrugonalez, and, to be honest we had no big plan. It was like a run and gun video that he made work. His vision behind the camera is crazy. We shot it in Dumbo, Brooklyn and Ezru gave the direction and I gave the performance.

How do you respond to critics who treat battle rap not as a mainstream vehicle?

I love battle rap. Battle rap is the purest form of rap. It’s raw and performed in one shot as a 9-minute performance done in three rounds. It doesn’t get more real than that. There are big time battlers who make $70-80k a battle. I wouldn’t say battle rap is not mainstream but big leagues like @urltv, who are backed by the likes of Drake, are definitely taking it there. If you come up in battle rap it can open gates to new opportunities for sure.

Describe your music in one word?

Unpredictable.

As the winner of episode 4 of Hot 97’s Top shelf, what are your biggest takeaways?

Networking is key. Listen and learn from the people you meet, take advantage of the rooms you are in. I met some good people behind the scenes who handed me game that I hold on to till this day. When I get my shot for @funkflex freestyle, I will show out for sure lol.

Artist you hope to collaborate with?

My dream list is very New York. Jadakiss, Fab, Nas, but if we are talking more active I’d say J. Cole, Kendrick. I also really like Griselda Records, Westside Gunn, Conway, and Benny for bringing rap back to New York.

How has quarantine life been for you as a new independent artist?

As for independent artists, all we ask for is free time to work on the craft. We as a whole have never been in this predicament. For myself, I can say I took advantage of that time. I am more aware of the steps I need to take on my journey. I made some investments and now I am looking to drop the projects I worked on during quarantine.

What are your thoughts on rap culture seemly more inclusive?

Its a love-hate thing. I love the fact that rap culture has come this far. I hate the moments I step back and know when it’s being patronized. I’m a guest in Hip Hop and it saved me; I will always be on the front lines to keep this culture growing.

Who are your top five rappers?

I don’t have a top five. It’s the age old question and I’m so deep into rap that my mood changes too much to pick five. But, I do have three that will always remain, that’s Jay Z, Big, and Nas. But, I may change that later.

Doja Cat illustration done by Mina Tocalini of 360 MAGAZINE.

Doja Cat – Freak

Today, multi-platinum, chart topping rapper/singer/songwriter/producer Doja Cat officially releases “Freak” at all digital service providers via Kemosabe/RCA Records. The track, which Doja initially uploaded to her SoundCloud last year quickly became a viral sensation on TikTok with over 1.2 million original creations. With over 5 million streams on SoundCloud, she treats fans by releasing the full track across all platforms while she works on new music.

Earlier this week, Doja was announced as one of the first wave of performers for the VMAs which are set to air live on MTV on August 30th at 8pm EST/PST. Doja is also nominated for 3 awards: PUSH: Best New Artist “Song of the Year” for “Say So” and Best Direction for Hannah Lux Davis on “Say So.” The nominations mark Doja’s first major award show nods continuing her breakthrough year. Fans can vote HERE.

Born and raised in L.A., Doja Cat made her first upload to Soundcloud in 2013 at just 16-years-old. She developed a knack for music by studying piano and dance as a kid and listening to the likes of Busta Rhymes, Erykah Badu, Nicki Minaj, Drake, and more. Soon, she went from obsessing over Catwoman (the Halle Berry version) to “crate digging” on YouTube. The budding talent taught herself Logic and how to compose on a midi controller.

Signed to RCA during 2014, she has released her Purrr! EP followed with her debut album Amala in spring 2018, but it was her August 2018 release of “Mooo!” which catapulted her into the mainstream and was met with critical acclaim. With co-signs from Chance The Rapper, Katy Perry, Chris Brown and J.Cole among others.

2019 was a big year for Doja, proving she is a mainstay artist with the release of tracks like “Tia Tamera” ft. Rico Nasty and her breakout hit “Juicy” ft. Tyga which appears on her sophomore album Hot Pink, released in November. She made her late night debut performance of the track on Late Night with Seth Meyers. She was also named the iHeart Radio “On The Verge” artist, with “Juicy” reaching #1 on the Rhythm radio chart and top 10 at Urban. Hot Pink has received rave reviews in the press and continues to be recognized as her strongest work to date with nearly 2 billion streams and video views combined.

Live, Doja has played numerous festivals and live shows including Rap Caviar Live Miami, Posty Fest, Day n Vegas, Rolling Loud LA and will play Coachella, Rolling Loud Miami, Broccoli City Fest later this year.

2020 kicked off another amazing year for the hybrid artist with the success of her single “Say So” continuing to climb the charts. She has delivered electrifying performances of the track on The Tonight Show Starring Jimmy Fallon, The Voice and The Late Late Show with James Corden. The track is RIAA certified platinum, reached #1 on the Billboard Hot 100,  #1 at Top 40 radio for 5 consecutive weeks, reached #1 at Rhythm radio, has over 180 million video views, and over 20 million Tik Tok videos created. The track has been streamed nearly 1 billion times worldwide. The follow up “Like That” ft. Gucci Mane is currently climbing the radio charts sitting inside the Top 20 at Top 40 radio and inside the Top 10 at Rhythm. Doja was also the first Vevo LIFT artist to be announced for 2020.

Follow Doja: Facebook | Instagram | Twitter | YouTube

Lola Young Shares Official Woman Video

Today, Lola Young released the official video for “Woman.” Directed by Olivia Rose (Jorja Smith, 6lack ft. Future, Skepta and Ty Dolla $ign ft. J Cole), the clip features Young and a cast of women, identifiably different in their features but united by their confidence, as they boldly reclaim the female form.

View Official Video HERE.

Download / Stream “Woman” HERE.

Young also shared a statement about what the video means to her:

“I wanted to make this video because I believe women are all undeniably strong, sexy, free, brave, vulnerable, raw and powerful. And that we do not have to hide away. We do not have to remain unseen, our bodies should never be sexualized or a taboo conversation, or only seen through the male gaze. We have the ability to normalize our bodies being on show, and accept them for their differences, as it’s important to remember those differences are currently often shamed.

I came up with the idea of the women in the video being fully nude. The energy on set was insane, I have never felt more empowered in my life. Nipples, bums, rolls, stretch marks, cellulite, all of these things are beautiful along with the perfect body.

This is my personal experience of being a woman, hopefully other women will have their own take on what it means to them.”

“Woman,” which received its first U.K. play on Annie Mac’s BBC Radio 1 show, comes on the heels of the 19-year-old artist’s Renaissance EP. Co-produced by GRAMMY winner Paul Epworth (Adele, Mumford & Sons) and manuka, “Woman” is available for download/streaming HERE.

Billboard praised the velvet-voiced Lola Young and Clash Magazine hailed her music as touching [and] honest. Q Magazine observed, “Young’s songs bring her open-hearted lyricism and London Twang together with a neo-jazz sensibility with one foot always pointed in the direction of the nearest dancefloor.” Dummy said, “Lola Young has the most powerful and affecting voice we’ve heard in some time. The young singer is gaining ground fast.” Hunger Magazine noted, “The singer-songwriter has her own, uniquely raw take on music.”

With a gift for writing songs that encapsulate and explore the human condition, Young turns extremely personal emotions into songs that resonate with universal truths. As a lyricist, she creates evocative scenes with all the tenderness and sensitivity of a folk artist, while maintaining the sharpness, wit, and attitude of a rapper. She began writing music at age 11. Young is a recent graduate of the Brit School, whose alumni include Amy Winehouse, Adele, Freya Ridings, FKA Twigs, Jade Bird, Jessie J, Leona Lewis, Loyle Carner, and Rex Orange County.

Follow Lola Young: Instagram | Facebook | Website

Smino Baguetti Artwork

Smino – Baguetti

In the wise opening words of J.I.D, “I need a minute to meditate.” On the new song “Baguetti,” Smino (Zero Fatigue/Downtown/Interscope) is joined by Dreamville’s J.I.D and superproducer Kenny Beats to grant us all three minutes to be still with our thoughts. In his typical eccentric manner, the St. Louis artist acknowledges God for not forsaking him while calling out those who haven’t dropped a metaphorical penny into the collection plate of society. J.I.D then wraps up today’s meditation session with a TED Talk-level explanation of his credentials in the music industry. Fans around the world can now set aside their daily time of peace on all platforms after they aggressively demanded an official release following a snippet.

Earlier this year, Smino released his song “Tempo” for his hardcore fanbase. Last year, Smino was featured on the Dreamville posse cut, “Sacrifices,” with J. Cole, Saba, and Earthgang. He also nabbed a coveted guest spot on Chance the Rapper’s album, The Big Day, on the song, “Eternal,” which peaked at #25 on the Billboard Bubbling Under Hot 100 chart. The duo performed the track for the first time at Lollapalooza. Smino is currently gearing up to release new music.

Smino & J.I.D “Baguetti” eSingle Retail: HERE

Follow Smino: Instagram | Twitter | Facebook | YouTube

EarthGang at Roots Picnic

It’s a busy weekend for the formidable Atlanta duo, EarthGang, who has had an incredible rise since the release of their critically acclaimed debut album, Mirrorland last year. The Grammy-nominated pair (Olu and WowGr8), who are known for their vivacious live performance, will join Roots Picnic Festival, digitally, this year performing a cut from the album, “Wings.” Watch Roots Picnic Festival HERE. The performance will come ahead of the BET Awards, in which the pair are nominated for “Best Group” alongside Chloe x Halle, Migos, and more (Sunday, 8 PM ET on BET). And on the topic of groups, EarthGang revived their own supergroup Spillage Village earlier this month with J.I.D, 6lack, Mereba, and others for a timely single called “End of Daze.”

The song comes off their upcoming Spillage Village album, out this year. If you haven’t checked it out, watch the video HERE.

The duo also appears on Louis the Child’s new album, out today. Listen to their collaborative track, “Big Love,” HERE.

Praise for EarthGang:

“Best Rap Performance” & “Best Rap Album” Nominees Grammys 2020

“Best Group” BET Awards 2020

“EarthGang Are Carrying on the Legacy of Freaky Southern Rap” — Pitchfork ‘Rising Artist’ 2019

“High-energy, nimble lyrical flows over haunting beats” — TIME Magazine

“EarthGang’s Transcendental Hip-Hop Is an Homage to “Atlanta” — Hypebeast

About EarthGang

Hailing from Atlanta, GA, EarthGang’s Olu and WowGr8 are the Grammy Award-nominated, Platinum-selling pair who embody the best of the new generation in music — and plenty of critics and fans alike have taken note. Marrying lean, sharp-eyed lyricism with Southern-fried soul, every song arrives fully formed, hitting hard and landing jokes while also delving deep into political issues. Signed to J. Cole’s Intercope imprint, Dreamville, EarthGang first hit a stride with 3-EP project inspired by “The Wiz;” Rags (Scarecrow), Robots (Tinman) and Royalty (the lion). The music saw the duo tour the globe relentlessly supporting J. Cole, Young Thug, Billie Eilish, Mac Miller, Jaden Smith, and more.

In 2019, EarthGang continued their dominance by contributing to the year’s best hip-hop compilation in Revenge of The Dreamers III — which debuted at #1 on the Billboard Top 200 charts is RIAA Platinum certified. It shined a spotlight on the pair as they went into the release of their debut major-label album, Mirrorland. The fourteen-track album debuted in the Top 40s of the Billboard 200 charts and #20 in the Rap Albums charts. Featuring special guests Young Thug, T-Pain, Kehlani, Arin Ray, and more — Mirrorland has cemented EarthGang as one of music’s most dynamic forces. Bursting with energy and having garnered a cult-like live following, the ATLiens have been critically praised by the likes of Pitchfork, Hypebeast, Highsnobiety, Hot New Hip Hop, Consequence of Sound, Uproxx, Pigeons & Planes, and more. Stretching beyond the “indie hip-hop” label they’ve been brandished with, EarthGang is ready to reach a wider audience with slick-sharp lyrics that cut through the hazy blur of ratchet rap and an avid interest in never settling, or resting on their laurels.

Follow EarthGang: Website | Instagram | Facebook | SoundCloud | Twitter | Wikipedia

Dreamville Records – “Lambo Truck”

DREAMVILLE RECORDS RELEASES “LamboTruck” MUSIC VIDEO

FEATURING DREAMVILLE’S COZZ, TDE’S REASON & CHILDISH MAJOR

Director: Neal Farmer
Producer: Geenah Krisht, Sam Canter, & Christian Sutton
Production Company: Psycho Films

Dreamville delivers again with a brand new video in “LamboTruck” featuring signee Cozz, TDE’s REASON and rapper/producer Childish Major. Off the Grammy nominated and critically acclaimed project, Revenge of the Dreamers III (Dreamville/Interscope Records), director Neal Farmer brings to life the duo’s back and forth charm on usurping each other’s label head. A fan favorite, the song is anchored by Childish’s psychedelic hook, the rapper/producer also makes a guest appearance in the video.

CLICK HERE to see a reaction from head honcho J.Cole when he first heard the track back at the Treehouse Studios sessions. Watch the full visual above or here.

REVENGE OF THE DREAMERS III: A DREAMVILLE COMPILATION ALBUM — LISTEN HERE

DEBUTED AT #1, RIAA CERTIFIED GOLD GRAMMY NOMINATED “Best Rap Album” & “Best Rap Performance” (“Down Bad”)

WATCH “REVENGE: A DREAMVILLE FILM” SHORT FILM SHOWING THE MAKING OF THE ALBUM

About Dreamville Records
Established by Jermaine Cole, better known as J. Cole, the Grammy-nominated artist and producer, Dreamville (Interscope Records) is a collective come record label known for its mastery of non-traditional approach to music and a mission to empower the culture while shifting narratives. Home to some of today’s most exciting voices such as J.I.D, Bas, Ari Lennox, EARTHGANG, Lute, Omen and Cozz, it garners a cult like fan base across the nation and globally. 2019 started off with a bang for Dreamville with its “Dreamers Sessions” making viral news and headlines across the internet, its success continued with a noisy takeover at NBA All Stars in Cole’s home state of North Carolina with pop up shops selling exclusive pieces and Cole performing the All Star halftime show. The southern state got a double dose of Dreamville for the inaugural Dreamville Festival — which packed out the legendary Dorothea Dix Park in Raleigh, NC of over 40,000 fans — hosting live music from Dreamville artists as well as special guests like 21 Savage, Nelly, Teyana Taylor and more. Satiating the thirst for new music came the fiery track from J. Cole in “Middle Child” — now certified triple platinum — that kickstarted a monumental countdown to the label’s highly anticipated project Revenge of The Dreamers III. The momentus album went on to receive critical acclaim and Grammy nominations including “Best Rap Album” and “Best Rap Performance” for lead single “Down Bad.”  The sessions, which spanned across multiple nights, birthed a body of music that transcends what happened at Tree Sound studios — where some of music’s brightest stars came together to quite simply; create.