PUMA teams up with the iconic video game brand, Nintendo, to bring consumers the latest of a string of J. Cole’s signature basketball shoes: the RS-Dreamer Super Mario 64. The launch is in celebration of the 35th anniversary of Super Mario, and is the successor of PUMA and J. Cole’s previous collaboration, the now sold-out RS-Dreamer ‘Blood, Sweat and Tears.’
The debut collaboration with Nintendo features design elements reminiscent of Super Mario 64. The new pair of J. Cole’s signature shoes take the quintessential video game to the basketball court with its striking red and blue colorway and animated feature font and design.
The silhouette features PUMA Hoops technology, which includes a disruptive cord lacing system for a snug and responsive fit, a ProFoam midsole and RS-Foam heel for maximum energy return, and a high abrasion rubber outsole for increased grip.
Like past collaborations between J. Cole and PUMA, the shoe will cross league boundaries and be worn by both NBA and WNBA players during their respective leagues’ play. The new release comes shortly after PUMA’s debut of the highly anticipated RS-Dreamer, J. Cole’s signature basketball sneaker in July, and its additional colorways in August.
The RS-Dreamer Super Mario 64 will retail for $125 and will be available starting this Friday, September 4, exclusively in store and online at the Foot Looker Inc., PUMA.com, and the PUMA NYC Store.
After the highly anticipated launch of J. Cole’s signature basketball sneaker for PUMA – the RS-Dreamer – the two will be releasing additional, limited-edition colorways of the signature shoe in August.
The first release – ‘Blood, Sweat and Tears’ – is inspired by the grit, determination and hard work needed to accomplish one’s dreams, despite the obstacles faced or time passed. With countless hours putting pen to paper and throwing shots up behind closed gym doors, J. Cole knows the grind like no other. So, Cole and PUMA Hoops are paying respects to putting in that work with this next Dreamer drop – The RS-Dreamer Blood, Sweat and Tears.
The newest drop features an audacious red colorway, the Dreamer logo and PUMA Hoops tech; these kicks are ready to grind, as long as you are too. Nothing worth having comes easy. Available in limited quantities, the new launch comes after the initial debut of the RS-Dreamer in July, which sold out online and in-stores within minutes.
Retailing for $125, the limited-edition RS-Dreamer ‘Blood, Sweat and Tears’ will be available starting this Monday, August 17th at 10:00 AM EST exclusively on PUMA.com and FootLocker.com.
Youth Against AIDS and AXA announce a collaboration to build a prevention platform for the young generation
On occasion of World AIDS Day 2019 Youth Against AIDS (YAA) and AXA announced a collaboration to support YAA´s efforts to create a comprehensive sexual health and prevention platform for the young generation.
Digital tools and technical innovations are creating new opportunities in the fight against sexually transmitted diseases. This is especially true for prevention amongst young people. YAA and AXA use the advantages of the omnipresence of smartphones and growing demand of digital services to reach young people regardless of location or time. The platform, called FAQ YOU, includes a chatbot to answer the most common and pressing questions about sexual health and sexually transmitted diseases (FAQs) 24/7. The beta version of the chatbot will be launched in the US. Further tools will be integrated into the platform which will give young users guidance to services like conducting HIV tests, finding an STI clinic or condom dispensers or getting in touch with medical services via tele medicine. The platform aims to complement personal counseling services, which are often unavailable for young people, at at later stage.
“Today, we see many silos in the sexual health sector. It remains a challenge for our generation to access credible content, get the right answers on demand and to access youth-friendly services. We want to change this by creating a digital one-stop-shop solution for all needs on sexual health and education that meet the needs of our young target group. We believe that we need more innovation in prevention and FAQ YOU will be our answer to push these topics and to make a difference in the life of young people. We are grateful for the commitment of AXA that enables us to use modern technologies to help our generation to live healthier lives.”
– Daniel Nagel, CEO Youth against AIDS
“The partnership with Youth Against AIDS is very exciting for AXA – with this initiative we support YAA to evolve from a communication and awareness channel for youth to a digital source of health related content and services on sexual health and other taboo topics. We bring our expertise in emerging technologies and data while remaining true to our commitment to health and disease prevention.”
– Astrid Stange, Chief Operating Officer AXA Group
About Youth against AIDS (YAA)
Youth Against AIDS is an international youth-focused NGO.
YAA develops innovative sexual health information and dialogue services for young people. To achieve their goals, the young team finds new paths to old challenges: unconventional and courageous. YAA networks with partners who play a role in the lives of the young target group and implement innovative formats with them – both online and locally. This ensures that YAA is present in the everyday life of young people. The organisation’s offers are open to everyone, easy to understand and always available.
What is important to us: respectful interaction without fear of contact – with oneself and others. We create awareness without fear.
MU scientists advance a way to track changes in a person’s cardiovascular system
Scientists have discovered a way to provide early detection of various cardiovascular diseases — a mathematical model of the ballistocardiogram. While an electrocardiogram uses a contact approach to measure the electrical activity of the heart, a ballistocardiogram is a non-contact way of measuring the mechanical effect of the blood flow through the cardiovascular system.
“Even when we stand or lie still, our mass redistributes inside our body and generates a bodily motion that can be captured with a ballistocardiogram,” said Giovanna Guidoboni, the lead researcher on the study at the University of Missouri. “By applying our mathematical model, we can see information that we haven’t previously known about an individual’s cardiovascular system, such as the elasticity of the arteries, the contractility of the ventricles in the heart, or the viscoelasticity of the blood vessels. We built a virtual cardiovascular system by mathematically modeling the blood flow in our bodies.”
For more on the study published in IEEE Transactions on Biomedical Engineering, please click here.
Today at New York Comic Con, Starz premiered episode 301 of original series “Ash vs Evil Dead” to a crowd of 2,200 at the Hammerstein Ballroom. “Family,” written by showrunner Mark Verheiden and directed by Mark Beesley finds that Ash has gone from zero to hero in Elk Grove! With evil defeated and humanity saved, there was only one thing left to do: open a hardware store. His peace is short lived when evil returns with a new target close to his heart.
The surprise screening was followed by the previously announced “Ash vs Evil Dead” panel, moderated by Entertainment Editor, Terri Schwartz. Panelists included: Bruce Campbell (executive producer, star), Ray Santiago (Pablo Simon Bolivar), Dana DeLorenzo (Kelly Maxwell), along with newcomers Arielle Carver-O’Neill (Brandy Barr) and Lindsay Farris (Dalton – a Knight of Sumeria).
“Ash vs Evil Dead” Season Three will premiere on Sunday, February 25, 2018 at 9PM ET/PT.
Starz also released three new images from “Ash vs Evil Dead” Season Three featuring a variety of scenes from the new season including Lucy Lawless as Ruby in a new look, Arielle Carver-O’Neill as Brandy Barr, Ash’s long lost daughter, as well as a group shot with Ray Santiago (Pablo) and Dana DeLorenzo (Kelly).
About “Ash vs Evil Dead” Season Three
“Ash vs Evil Dead,” a 10-episode half-hour series, is the highly acclaimed follow-up to the classic horror film, The Evil Dead.
The third season finds Ash, having gone from murderous urban legend to humanity-saving hometown hero, discovering that he has a long lost daughter who’s been entrusted in his care. When Kelly witnesses a televised massacre with Ruby’s fingerprints all over it, she returns with a new friend to warn Ash and Pablo that evil isn’t done with them yet. Blood is thicker than water in the battle of good vs Evil Dead.
Bruce Campbell (The Evil Dead, “Burn Notice”) leads the cast, reprising the role of Ash Williams; Lucy Lawless (“Salem,” “Spartacus”) as Ruby, devises her most diabolical plan to defeat Ash and raise hell on earth; Ray Santiago (“Touch,” Meet the Fockers) as Pablo Simon Bolivar, forever loyal to Jefe (Ash) will realize his true destiny in the battle against evil; and Dana DeLorenzo (A Very Harold & Kumar 3D Christmas) as Kelly Maxwell, whose single goal is to kill Ruby and end the Evil Dead torment once and for all. New to the cast for season three are Arielle Carver-O’Neill (“House Husbands”) as Brandy Barr, Ash’s long lost daughter left in his care when her mother meets an untimely demise; Lindsay Farris (“Home and Away,” Primal) as Dalton, leader of an ancient order called the Knights of Sumeria, who seek Ash to lead their fight against The Dark Ones. Lee Majors (“The Six Million Dollar Man”) returns as Brock Williams to warn Ash from beyond the grave.
Sam Raimi serves as Executive Producer with Rob Tapert (Evil Dead, “Spartacus,” “Xena: Warrior Princess”), Bruce Campbell (Evil Dead, “Burn Notice”), Ivan Raimi (Drag Me To Hell, Spider-Man 3) and Rick Jacobson (“Spartacus”). Mark Verheiden (“Battlestar Galactica,” “Daredevil”) serves as Executive Producer / Showrunner. Ian Williams (“Power”) serves as Co-Producer and Moira Grant (“Spartacus”) serves as Producer.
“Ash vs Evil Dead” Season Three will also be available for streaming or download on the STARZ app beginning with the season premiere on Sunday, February 25, 2018.
“Ash vs Evil Dead” Online
For more information, go to the official Ash Facebook Page and follow @AshvsEvilDead on Twitter and Instagram. Join the conversation with #AshvsEvilDead and #STARZ.
Website: http://www.starz.com/series/ashvsevildead/episodes About Starz Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that provides premium subscription video programming on domestic U.S. pay television networks and produces and distributes content for worldwide audiences, including its investment in the STARZ PLAY Arabia OTT service. Starz is home to the flagship STARZ® brand and STARZ ENCORE channels and provides high-quality, entertaining premium subscription video programming with 17 premium pay TV channels and associated on-demand and online services, including the STARZ app. Sold through U.S. multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 5,000 distinct premium television episodes and feature films every year and up to 1,500 every month, including STARZ Original series, first-run movies and other popular movie and television programming.
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