Posts tagged with "Basketball"

Shaq Reebok via 360 MAGAZINE

Reebok – Shaq Attaq

Reebok’s “Shaq Attaq” Celebrates 30 Years, Available September 23

As Reebok continues to highlight its vast basketball archive through the likes of Allen Iverson’s Question and Answer lines, the disruptive Hurrikaze and Hurrikaze II, Dee Brown’s Pump Omni Zone II, and more, today the global sportswear brand has confirmed a September 23 return for Shaquille O’Neal’s coveted “Shaq Attaq” ($170/GX3881) sneaker, 30 years after its initial release.

Issued in ’92 for the larger-than-life rookie star, “Shaq Attaq” – created by former Reebok designer Judy Close – became Shaq’s first signature shoe. Combining new “Shaq” branding elements with innovative Reebok technologies like a custom-fit Pump bladder and carbon fiber footplate, the design put on display Reebok’s disruptive approach to performance footwear. Most importantly, the shoe provided Shaq with best-in-class comfort and stability on court as he tore down countless rims, backboards, and records.

On its 30th birthday, the shoe returns in near-1992 form, offering premium OG features including the combined Pump-lace closure, carbon fiber footplate, midsole-integrated crosscheck and side stripe, anodized synthetic collar, and Shaq ‘Dunkman’ branding at the tongue-back and heel.

Reebok new Allen Iverson in more colors via 360 MAGAZINE

Reebok Answers to No One

Reebok has confirmed a September 1 release for its Question Mid “Answer to No One” ($160, GW8858), a clean and contemporary color-up on Allen Iverson’s iconic basketball sneaker.

Arriving alongside a matching retro apparel collection, this take on Iverson’s first signature shoe offers multicolor detailing across a chalk upper, a custom graphic sock-liner, classic “Q” and “3” heel logos, and other flavorful hits atop a chalk midsole and glass blue tinted outsole. Apparel includes a Vector Fleece Hoodie (HG2578, $70), Vector Fleece Joggers (HM5913, $60), and two graphic tee variations (HL0077HL0076, $30).

Product imagery can be found HERE.

Reebok’s “Answer to No One” Question Mid and apparel pack are available beginning September 1 exclusively from Reebok.com.

Reebok AI comes in various colors announced via 360 MAGAZINE
Reebok Question Mid "Blue Toe" product imagery via Reebok for use by 360 Magazine

Reebok – Question Mid “Blue Toe”

 Reebok has officially announced an August 19 return for its historic Question Mid “Blue Toe” ($50-$160), a noteworthy colorway of Allen Iverson’s first signature basketball shoe introduced during his standout ’96-’97 rookie season. 

Reebok’s original Question Mid would arrive in 1996 at the heart of a basketball footwear revolution, but the brand’s pitch to a young and hopeful Allen Iverson was about much more than a sneaker – it was about their commitment to “A.I.”

“It was a dream come true,” recalled Iverson. “It was close to the same feeling of when you get drafted. Only a certain amount of people have their own signature shoe; that really means you’re special.”

Question Mid has since established itself as one of sneaker history’s most meaningful silhouettes, a representation of Reebok basketball heritage, and a model of sport culture’s greatest legacy.

Succeeding its “OG” predecessor that season, Question Mid “Blue Toe” took center stage on a March night in ’97 as Philly’s highlight-reel rookie point guard, Allen Iverson – wearing the shoe – famously “crossed up“ one of basketball’s greatest players. A symbol of Iverson’s fearless athleticism, that historic moment lives on in the soles of an iconic sneaker.

25 years later, Question Mid “Blue Toe” returns packed with original design elements including a tumbled leather upper, blue pearlized leather toe box, ice rubber outsole, ghillie lacing system, embroidered Vector logos, iconic “Q” heel logo, and a custom rookie Iverson sock liner arriving in OG-inspired Question packaging.

Reebok’s Question Mid “Blue Toe” returns globally August 19 in full-family sizing (Adults/GX0227/$160​, Juniors/GY8820​/$100, Kids/GY8824/$75​, Infants/GY8825/$50) from Reebok.com/US/BasketballFoot LockerChamps SportsHibbett, and other select retailers. Reebok UNLOCKED members will receive one-day early access on August 18, while sneaker boutique Packer is slated to release a limited number of pairs in-store and online August 12.

Reebok Question Mid "Blue Toe" product imagery via Reebok for use by 360 Magazine
Reebok Question Mid "Blue Toe" product imagery via Reebok for use by 360 Magazine
Reebok Question Mid "Blue Toe" product imagery via Reebok for use by 360 Magazine
Reebok "Heritage" releases on July 14 via Reebok for use by 360 MAGAZINE

REEBOK – HERITAGE

 Reebok today has confirmed a July 14 release for its Pump Omni Zone II “Heritage” ($160, HR0035) via Reebok and select retailers.

Made famous in the early ‘90s by Boston guard and longtime brand athlete Dee Brown, upon its release Reebok’s Pump Omni Zone II sneaker and custom-fit Pump technology launched an industry-wide innovation race that forever changed the trajectory of sneaker history.

30 years later, on the heels of multiple anniversary releases, OG bring backs, and new color stories, Pump Omni Zone II “Heritage” celebrates Reebok. Made up in classic chalk, Vector red, and Vector blue brand colors, the model offers a clean, archival Reebok aesthetic with retro basketball and innovation at its core.

Reebok’s Pump Omni Zone II “Heritage” ($160, HR0035) is available beginning July 14 from Reebok and select retailers.

More on Dee Brown and the rise of Pump: On February 9, 1991, Boston rookie point guard Dee Brown stepped onto the hardwood in front of a buzzing dunk contest crowd. Sizing up the rim, he set the ball on the playing surface, reached down with both hands and primed the “Pumps” on his Pump Omni Zone II sneakers, turning his head up to the crowd with a grin as he locked in his custom fit and prepared for takeoff. That night, Reebok’s “Pump” technology became a cultural phenomenon, as Brown became only the second rookie in dunk contest history to win the elusive title. A few years earlier, in the late ‘80s, Pump” was introduced on “The Pump” basketball shoe by the “Reebok Advanced Concepts” (RAC) team, marking the brand’s true foray onto the hardwood. “Pump” was the first tech of its kind, integrating within the shoe an inflatable chamber that enabled wearers to create their own custom fit. With the help of  Dee Brown on that historic night in 1991, “Pump” gained international allure and quickly became the go-to sneaker for pro athletes everywhere.

*Lifestyle photos (shot by Connor Thompson @connorthacreator)

NBA Draft – Benn Mathurin

Tonight, all eyes are on the Barclays Center in Brooklyn, New York for the 2022 NBA Draft

In case you are working on any NBA Draft red carpet or general fashion round-ups, I wanted to share a few images of top draft pick, Benn Mathurin, from the NBA Draft red carpet for potential inclusion. 

Benn on his partnership with AXE: 

“My teammates depend on me to be my best self on the court and I am always looking for that extra edge against my competition no matter how small it could mean the difference between winning and losing. AXE helps me to feel, look and smell fresh which gives me the confidence boost to take on any challenge. The fresher I feel the better I play!

Going into this new chapter of my basketball career, I’m excited to have partners like AXE supporting me. Here’s to my new chapter. “

Reebok × AI

Reebok have confirmed a June 24 release for Allen Iverson’s 2001 game 5 player-exclusive Answer IV, marking the first revival of this particular black/white iteration ($160, FY9691) since that season.

The shoe – a direct colorway bring back of Iverson’s ‘01 finals game 5 pair – released globally in 2021, pre-empting a summer 2022 stateside launch.

Classic features include a rubber outsole with DMX branding, OG underfoot tooling with an embedded Iverson face logo, ribbed heel underlay, sublimated I3 tongue print, a smooth upper vamp, and the hallmark zipper shroud.

Special Olympics New York Athletes arrives in Queens College via NYSO for use by 360 MAGAZINE

Special Olympics New York

 A weekend of sports will commence at Queens College this Saturday, as Special Olympics New York athletes arrive to compete in multiple events. Details are as follows:

  • When: Saturday, June 18, beginning at 9 am
  • Where: Queens College (65-30 Kissena Blvd, Queens, NY 11367)
  • Who: Special Olympics NY athletes competing in Track & Field, Swimming, and Basketball (both teams and individual skills)

These athletes will be supported by more than 100 volunteers from sponsors Dechert LLP, Disney, RTM, and The Bountiful Company. Additional sponsors for the games include Geico, Babaste, New York Blood Center, Teachers Federal Credit Union, and Local 3 IBEW Motorcycle Club.

Members of the media are cordially invited to attend.

Bronx-based designer and stylist Mugzy McFly via 360 Magazine

Mugzy McFly

Fashion Designer × Stylist

New York City designer and entrepreneur Jevaughn Williams, widely known as Mugzy McFly, has made his childhood dream come to fruition with Signed By McFly. This fad guru has worked with celebrities like Maino, Doja Cat and Post Malone. Moreover, the GRAMMY Awards hand-picked him to participate in this year’s festivities via gift bags. Furthermore, he constantly produces immersive pop-ups to highlight other minority-owned entities, becoming an arbiter on style and current affairs within his community.

Born and raised in The Bronx, Mugzy grew up with a great deal of inspiration and flare for fashion. At 13, he experienced his first steps with creative design and began fabricating pieces which he could pair his favorite sneakers. Between 2011-12, he started brand brainstorming. In 2013, he launched it. Graphic tees were the label’s inaugural drop. With no financial investors, he handled all aspects of the collection–production, marketing, promotions and account management. This first-hand knowledge inspired the tagline: More Dreams, Less Dream. Since inception, the line has been unisex.

Lastly, Mugzy explains his intuition behind last season’s bestselling collegiate-like jacket with patchwork. It’s color compass was persuaded by his immediate environment. In fact, he never meant to conjure a rainbow-esque theme, its prismatic effect resulted from the orange and blue linked to the Knicks and Mets. While his Afro-Carribean heritage emitted red and green hues, he confirms admiration for gray, ‘It’s like a high taste level to me.’

After 9 years in business, McFly has been featured in various media outlets. Contrary to what one would expect, much of his recent success has been attributed to the pandemic, allowing more time to meticulously delve into overall presentation and client relationships. Thus, he predicts seasonal trends will incorporate comfort, quality yet sustainable ensembles in both vivid and earth tones paired with ecletic sneakers. Jeans will be replaced with nicely constructed joggers and thigh high shorts.

McFly’s advice to budding enterprisers, choose the right moment to launch genderless garments. Don’t be afraid to make mistakes and do it because you enjoy the process. Don’t do it just for money. Finally, lend your brand’s visibility through well-documented, innovative promotional affairs while maintaining professional contacts.  

Article: Andrea Esteban × Vaughn Lowery

Watch him on 360TV.

Listen to his 360 MAG Podcast.

As seen in Essence Magazine.

Featured in The Bronx Magazine.

Shop Signed By McFly.

Brooklyn Nets GM Sean Marks Says Team isn’t Ready To Commit To Kyrie Irving

Sean Marks has sounded a warning to Kyrie Irving following the season the Brooklyn Nets just had. Speaking to the media regarding the direction of the franchise and whether it’s committed to Irving, the team’s general manager said the Nets are “looking for guys that want to be a part of something bigger than themselves, play team basketball, and be available.”

The point guard was one of the biggest stories in the NBA this season, having refused to take the COVID-19 vaccine. As a result, he was unable to play for most of the season and the lack of chemistry should be the main reason the Nets got swept in the first round of the playoffs. 

Irving played his first home game of the season on March 27, three days after New York mayor Eric Adams backtracked on the city’s mandate that had prevented unvaccinated NY athletes from participating in home games.

He played all 14 of the Nets’ final games, including the four in the playoffs, which marked his longest streak of consecutive games played since the 2017/18 campaign. It would be good to have him continue in that vein next season and, should that be the case, it would make for some really interesting online sports betting in New York.

After balling out in Game 1 against the Boston Celtics and nearly helping the Nets escape with a win, Irving’s production waned in the following three games as he would only score 46 points in total, just seven more than his Game 1 haul of 39.

Kyrie can become a free agent if he turns down his $36.5 million player option for next season but has said he isn’t going anywhere. Of course, he told Boston fans the same when he was still with their team. 

“When I say I’m here with [Kevin Durant], I think that it really entails us managing this franchise together alongside Joe [Tsai, the owner] and Sean [Marks, the GM] and just our group of family members that we have in our organization,” he said.

The All-Star is eligible for a five-year $246 extension with Brooklyn if he opts out but there are understandable concerns when it comes to committing to him long term as he’s only played in 103 games since joining the team three seasons ago.

Marks seemed to agree with Irving on coaching, sort of. The guard controversially claimed he doesn’t see the Nets as having a head coach back in 2020 and, in his address to reporters on Wednesday, the GM said he believes Kevin Durant is the best developmental coach in the organization. 

“I think Kevin Durant is our best player development coach,” he declared.

That is saying something as the Nets have nine assistant coaches on the bench with Steve Nash, including the top-rate Jacque Vaughn. Of course, Marks was probably trying to point out that having someone like Durant on the team forces everyone to raise their game, yet the comment might not go down well with the coaching staff, especially given that they were criticized for the team’s lack of cohesion against the Celtics.

Marks has also noted that the Nets have lost their culture in an admission that there are deeper issues needing attention than simply improving the roster.

“Did we take a step back? Without a doubt,” Marks told reporters Wednesday. “The culture isn’t what it once was.”

The Nets have spent a lot of money acquiring championship-caliber players and it was expected that this would be their season. Apart from falling flat in the playoffs, it’s also been revealed that the Knicks are still significantly more profitable, with owner Joe Tsai still at a loss for his purchase of the team and Barclays Center. 

They took some major steps in establishing an atmosphere that would make it easy for marquee players to step in and lead them to a title. According to forward Joe Harris, there was a perception “across the league that we had the best culture.” It’s why they were able to bring in players such as Irving, Durant, James Harden, Blake Griffin, and LaMarcus Aldridge.

It appears that, in an effort to build around Irving and Durant, the Nets have lost the identity they worked so hard to carve out. Harris is the only one who remains from the squad that began the transition, with D’Angelo Russel, Caris LeVert, and Jarrett Allen all playing elsewhere now.

Marks has recognized that having the most optimal roster isn’t all it takes to maintain success and it will be interesting to see how things shape up during the summer.

Ja Morant and Lil Baby Beats campaign via 360 MAGAZINE

JA MORANT × LIL BABY

Beats by Dre (Beats) teams up with Grammy Award-winning artist Lil Baby and NBA All-Star Ja Morant in its latest campaign. The 90-second video will air in Game 3 of the NBA Playoffs, during which Morant will be playing.

The campaign is centered around Lil Baby and Ja Morant’s friendship and mutual admiration, which ultimately led to Lil Baby writing “Dark Mode” about the player. Both the track and the campaign play off Morant’s ethos around basketball, which can be summed up with the phrase, “welcome to the dark.” While many want to bask in the spotlight, one’s work ultimately illuminates itself as a result of relentlessly honing their craft in the darkness.

Lil Baby’s track focuses on “going into dark mode,” a behavior which has ultimately made Morant one of the most exciting players to watch in the league. The spot also visually reflects darkness, with both superstars appearing solely in monochromatic black and white throughout the entirety of the video.

“Ja has been one of my favorite players to watch. We’ve been locked in,” said Lil Baby. “This is not my first time partnering with Beats, but we took it up a notch with this original song. The world gets to experience ‘Dark Mode’ for the first time in a way that’s crazy!”

Beats first partnered with Lil Baby on its 2020 award-winning campaign titled “You Love Me,” while Ja Morant was recently signed as an ambassador to the brand. In the new spot, Lil Baby sports Beats Studio Buds in Moon Gray and Morant wears Beats Studio Buds in Sunset Pink, available exclusively at Target.

Watch the video on YouTube HERE. It will also go live on Beats’ InstagramTikTok and Twitter once officially launched.

Credits

Brand: Beats by Dre

Creative Direction: Translation

Production: Love Song

Production: Quality Films

Edit: Trim / Cosmo Street

Color: Company 3 London

Finishing: The Mill London

Sound Design and Mix: Barking Owl

Music: Lil Baby (Motown Records)

About Lil Baby:

fines a generation. The GRAMMY Award-winning rapper has smashed records, made history, and impacted the course of modern hip-hop with his instantly identifiable and inimitable style. He has garnered dozens of multi platinum certifications and tens of billions of streams as arguably the biggest new rapper to emerge this decade. Following the success of his platinum full-length debut Harder Than Ever in 2018, he seized #1 on the Billboard Top 200 with 2020’s My Turn, becoming “the year’s #1 selling and #1 streaming album in the US.” At first, it cemented him as “2020’s first and only artist to go double-platinum,” but it has since gone quadruple-platinum and has logged 85 weeks in the top 10 of the Top R&B/Hip-Hop Albums chart – marking the longest top-tier run in the chart’s history. 

He notably tied Prince and Paul McCartney for Billboard Hot 100 hits and Taylor Swift for “most weeks atop the Billboard Top 200 in 2020” with a total of 6. Out of eight nominations, he scored his first GRAMMY® Award in 2022. He has appeared on the covers of Rolling Stone and the Billboard R&B/Hip-Hop Power Players Issue in addition to receiving honors from VEVO, Rap Caviar, the Apple Music Awards, and more. He teamed up with Lil Durk for The Voice of the Heroes, marking his second #1 debut on the Billboard Top 200. It’s just the beginning though. He’s bound to revolutionize the culture again with his third album in 2022. Most recently, he released “Right On” and “In A Minute” which both songs debuted on Billboard’s Hot 100 chart. This feat puts Lil Baby in rare territory, making him the youngest of only 12 artists to have ever landed 100 or more songs on the Hot 100. This generation belongs to Lil Baby.