Posts tagged with "Basketball"

Rita Azar Illustrates a Basketball Article for 360 MAGAZINE

Jaylen Brown x George Floyd Bill

by Justin Lyons

Jaylen Brown, Boston Celtics wing, in a press conference Sunday said he would like to see the city of Boston pass the George Floyd bill.

Brown, who has been one of the more active players in social justice conversations throughout the NBA, was asked about the Celtics’ commitment to spend $25 million over the next ten years to fight social injustice.

He said it was a great step, and that change happens over a period of time, but he thinks there are things that can be catalysts for change right now.

“One thing I would like to see in Boston is the George Floyd bill enacted,” Brown said, adding that conversations need to be had about police and qualified immunity. “Some things just need to be held accountable, and hopefully Boston can be a place where a tone is set that can be transpired in other cities.”

Brown went on to say that he thinks Boston is moving in the right direction, but he would still like to see more companies and organizations be diversified as well as more opportunities for people of color.

“I’m proud to be a part of the Celtics organization. I’m proud to have an ownership group, or a leadership group, that’s willing to take these steps because they recognize that we need to live in a better, more forward progressing world.”

The George Floyd bill, or H.R.7120, aims to achieve a few goals.

First, it would lower the criminal intent standard to convict an officer of law enforcement. The standard currently requires that officers act willfully, while H.R.7120 would only necessitate that officers act knowingly or recklessly.

Second, it would limit qualified immunity, which grants officers immunity in lawsuits regarding violations of constitutional rights of civilians.

Third, it would allow the Department of Justice to issue authorizations to investigate departments demonstrating patterns of discriminatory practices.

It would also create a national registry of police misconduct, lay the bricks for prohibition of racial profiling and implement new standards for training regarding racial profiling and use of body cameras.

It passed in the House of Representatives by a vote of 236-181, and it will move to the Senate.

Brown’s comments come just weeks after NBA players boycotted games on behalf of Jacob Blake, whom was shot seven times by police in Kenosha, Wisconsin, and victims of police brutality everywhere.

A reporter asked Brown if he thought the boycott’s message was still effective even as players returned to the court.

“These issues have been here for a very, very long time, and they’re still going to be here regardless of if we protest or not or boycott or not. I think sports plays a huge role in society, and I’m very aware of that, so using our platform is something I’m always going to support,” Brown answered.

While he said the cure for racism might not come from the NBA, the players can always use their platform to let the world know that these issues are important.

Brown, who wears the word “Liberation” on the back of his jersey, scored 21 points and picked up eight rebounds to help the Celtics defeat the Toronto Raptors Friday by a score of 92-87. They advanced to the Eastern Conference Finals where they will meet up with the Miami Heat, who are playing on six days of rest after eliminating the Milwaukee Bucks in just five games.

The first game of the series begins Tuesday at 6:30 p.m. EST with the Celtics favored by a point and a half.

Rita Azar illustrates NBA basketball story for 360 MAGAZINE.

NBA Protests

by Justin Lyons

The clock struck 4:05 p.m. on Aug 26 in Orlando, and neither the Magic nor the Bucks were on the court for the tip-off of the fifth game of their playoff series.

Playing their home games just 40 miles from Kenosha, Wisconsin, it’s safe to say that the shooting of Jacob Blake by Kenosha police literally hit close to home for the Bucks players.

The Orlando Magic originally took the court for their game, but they decided to leave when it appeared the Bucks weren’t coming. That court was now empty aside from the NBA logos, the regulation markings and “Black Lives Matter” in bold text across the side closest to the scorer’s table.

Then, the tweet from ESPN’s Adrian Wojnarowski came at 4:13 p.m. Orlando time saying that the Bucks officially decided to boycott the fifth game of the series.

News broke later that the Rockets, Thunder, Trail Blazers and Lakers all decided to boycott their games, as well, in a show of unity.

It was the spark that started the fire, as basketball wouldn’t be played again until Aug. 29.

Bucks guard George Hill was one of the most outspoken players on the team regarding the shooting of Jacob Blake, making it very clear that he couldn’t continue to play basketball to distract from the reality of what’s happening in the United States.

The Brewers, the Milwaukee baseball team that plays its home games just a short drive from where the Bucks play, also decided to cancel their Aug. 26 game against the Reds.

Brewers star Christian Yelich said it was a unanimous decision from the team to not play.

“I think the Bucks spearheaded it for us,” Yelich said. “They started the discussion. It gave us a conversation to have. It was eye-opening for us, and we felt like it was the right thing to do.”

The NHL also joined in the protests, postponing games Aug. 27 and Aug. 28.

Later on the night of Aug. 26, Shams Charania reported via Twitter that the Lakers and Clippers, both of which are still contenders for the title, voted to boycott the rest of the season. LeBron James reportedly led the movement to cancel the season, which is no surprise given his history of fighting for social justice.

Giannis Antetokounmpo said the Bucks were able to get in contact with Blake’s father very quickly. Blake’s father was moved to tears by the gesture.

According to an article from ESPN, Antetokounmpo said, “Obviously, it’s gonna be games that you come in and score 30, 35, 50 or whatever the case might be, but that you’re going to remember. The way we felt, we’re going to remember the way we felt for the rest of our lives.”

The Bucks were eliminated from the playoffs Tuesday, which begs the question of how they will respond. Hill expressed disappointment that he had to be in the Orlando bubble instead of fighting for justice, so it should be interesting to see where the Bucks go from here.

Eyes are also shifting to the NFL, which starts Thursday. The entire nation will have its eyes on protests and social justice initiatives from a league that has been just as outspoken as the NBA.

PUMA × NINTENDO TEAM UP

PUMA teams up with the iconic video game brand, Nintendo, to bring consumers the latest of a string of J. Cole’s signature basketball shoes: the RS-Dreamer Super Mario 64. The launch is in celebration of the 35th anniversary of Super Mario, and is the successor of PUMA and J. Cole’s previous collaboration, the now sold-out RS-Dreamer ‘Blood, Sweat and Tears.’

The debut collaboration with Nintendo features design elements reminiscent of Super Mario 64. The new pair of J. Cole’s signature shoes take the quintessential video game to the basketball court with its striking red and blue colorway and animated feature font and design. 

The silhouette features PUMA Hoops technology, which includes a disruptive cord lacing system for a snug and responsive fit, a ProFoam midsole and RS-Foam heel for maximum energy return, and a high abrasion rubber outsole for increased grip.

Like past collaborations between J. Cole and PUMA, the shoe will cross league boundaries and be worn by both NBA and WNBA players during their respective leagues’ play. The new release comes shortly after PUMA’s debut of the highly anticipated RS-Dreamer, J. Cole’s signature basketball sneaker in July, and its additional colorways in August.

The RS-Dreamer Super Mario 64 will retail for $125 and will be available starting this Friday, September 4, exclusively in store and online at the Foot Looker Inc., PUMA.com, and the PUMA NYC Store.

PUMA x J. Cole

PUMA will release two brand new colorways of J. Cole’s signature collaboration basketball shoe, the RS-Dreamer.

The two new colorways are called “Concrete Jungle” and “Purple Heart.” The “Purple Heart” is inspired by the Los Angeles Lakers and sports their famous purple and gold while the “Concrete Jungle” design pays homage to street basketball and was repped by J. Cole himself as he sat courtside next to Kanye West at the 2020 NBA All Star Game.

The “Purple Heart” colorway can also be seen on the feet of Lakers stars Danny Green and Kyle Kuzma, and both designs will be worn by PUMA athletes across the NBA and WNBA.

Collectors, sneakerheads and bots alike can get ready for the shoe to drop online with FootLocker and with with PUMA this Friday, August 21 at 10 a.m. EST. They will retail for $125.

One Love illustration done by Mina Tocalini of 360 MAGAZINE.

Oakley – One Love

Today, Oakley® unveils a powerful remake of Bob Marley’s iconic anthem – One Love – as part of the brand’s 2020 For the Love of Sport Campaign. The official release aims to inspire hope and positivity during a time of uncertainty by celebrating sport, and how it can enlighten and uplift. The reworked verses were co-written by Oakley Athletes including Diamond DeShields, Ryan Sheckler, Oksana Masters, Caroline Buchanan and Ítalo Ferreira. This reinterpretation evolves the classic song into a modern-day love story, amplified by an official music video that showcases a dynamic display of passion and determination as viewers follow athletes’ individual journeys and the way sport has impacted their lives and the people around them.

American-born, British-Jamaican singer-songwriter, Celeste, was selected to perform the song because of her ability to convey a message through her soulful-tones and her mantra to create meaningful music that can make a difference. Most recently, Celeste, won the 2020 Brit Rising Star Award and was named the number one breakthrough act on the BBC Music Sound of 2020 List. 

Oakley’s For The Love of Sport campaign honors one of the most universal passions – that of sport. During the writing process, Oakley interviewed those with an intimate connection to sport – its global network of athletes. In conversation, they explored the unifying qualities of sport through their personal journeys, including recent stretches of solitude and peaks of frustration. Their reflections revealed a commonality between them – sport’s ability to push-through boundaries, and overcome adversity, even during the toughest times.

“Sport has the power to evoke emotion, whether participating or spectating”, said Ben Goss, Oakley Global Marketing Director. “And the world is in a fragile place right now. By sharing what drives us and our athletes, this love of sport, our hope is that it can have a positive impact on uplifting the community during these uncertain times.”

The globally recognized One Love track by Bob Marley was a call for unity in 1965 when it was first released, and its message still rings true, 55 years later. The Oakley remake is part of a yearlong celebration of what would be Marley’s 75th birthday in 2020 and it preserves the song’s uplifting chorus and chords that inspired a generation, and refreshes the verses to captivate a contemporary audience.

“Sport, specifically soccer, was my Dad’s second love after music, and it brought him a great deal of joy throughout his life,” said Ziggy Marley. “The world really needs love right now, and we’re thrilled to work with Oakley on this amazing reinterpretation of One Love, so it can be meaningful to a new generation during a time when it’s needed most.”

Oakley’s One Love will debut exclusively on SiriusXM’s Bob Marley’s Tuff Gong Radio channel during a live broadcast with a special introduction from Skip Marley at 8AM PST on August 11, 2020. The official music video will go live simultaneously on Oakley’s YouTube channel and Instagram TV and the song will be available to stream on Spotify and Apple Music.

Follow Oakley: Facebook | Instagram | Twitter | YouTube

J. Cole illustrated by Mina Tocalini for 360 MAGAZINE.

J. Cole × PUMA

After the highly anticipated launch of J. Cole’s signature basketball sneaker for PUMA – the RS-Dreamer – the two will be releasing additional, limited-edition colorways of the signature shoe in August.

The first release – ‘Blood, Sweat and Tears’ – is inspired by the grit, determination and hard work needed to accomplish one’s dreams, despite the obstacles faced or time passed. With countless hours putting pen to paper and throwing shots up behind closed gym doors, J. Cole knows the grind like no other. So, Cole and PUMA Hoops are paying respects to putting in that work with this next Dreamer drop – The RS-Dreamer Blood, Sweat and Tears.

The newest drop features an audacious red colorway, the Dreamer logo and PUMA Hoops tech; these kicks are ready to grind, as long as you are too. Nothing worth having comes easy. Available in limited quantities, the new launch comes after the initial debut of the RS-Dreamer in July, which sold out online and in-stores within minutes.

Retailing for $125, the limited-edition RS-Dreamer ‘Blood, Sweat and Tears’ will be available starting this Monday, August 17th at 10:00 AM EST exclusively on PUMA.com and FootLocker.com

Follow J. Cole: Facebook | Instagram | Twitter | YouTube

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A photo of the PUMA R-S Dreamer shoes.

Bel-Air Academy Basketball Jersey illustration done by Mina Tocalini of 360 MAGAZINE.

Summer Hoops Collection

To celebrate the return of the NBA season this week, Will Smith’s streetwear brand Bel-Air Athletics is announcing the release of the brand’s “Summer Hoops” clothing collection, which is now available on the Bel-Air Athletics site while supplies last.

The collection is anchored by the Official Bel-Air Academy Basketball Jersey, which is inspired by the bright yellow jersey that Smith wore throughout The Fresh Prince of Bel-Air as the star athlete of the fictional Bel-Air Academy.

Beyond the traditional yellow jersey, the Summer Hoops Collection also features classic silhouettes in bold colors and fun prints, including the playful Bel-Air Academy Paisley Basketball Jersey and the Holcombe Rucker Warmup Suit.

For years, fans have been clamoring for authentic jerseys and now Bel-Air Athletics is tapping into the nostalgia and offering several official versions of the iconic jersey with prices ranging from $65 – $130.

Follow Bel-Air Athletics: Instagram

Follow Will Smith:  Facebook | Instagram

Will Smith Bel-Air Athletics illustrated by Mina Tocalini for 360 MAGAZINE.

Bel-Air Reversible Academy Track Jacket

Today, Bel-Air Athletics has announced that they’re re-stocking their all-time best-selling piece, the Bel-Air Reversible Academy Track Jacket, for a limited time only.

Inspired by Will Smith’s school uniform blazer that he famously wore inside out on The Fresh Prince of Bel-Air, the Reversible Academy Track Jacket brings the unique creative spirit of the iconic show into the present day. This re-stocked jacket is available starting today from $95, and will be available until it sells out.

The track jacket is available for purchase HERE on the Bel-Air Athletics site.

Bel-Air Athletics is a sporty Fresh Prince of Bel-Air inspired fashion brand founded by the Fresh Prince himself, Will Smith. 

Follow Bel-Air Athletics: Instagram

Follow Will Smith:  Facebook | Instagram

Photo of Will Smith for Bel-Air Athletics.

Basketball illustrated by Mina Tocalini for 360 MAGAZINE.

Projected NBA Revenue 

Data gathered by Safe Betting Sites shows that the NBA sponsorship revenue over the past decade amounts to about $9.24 billion. According to the data, the revenue is projected to grow by 159.33% between 2010 and 2020. 

Sponsorship revenue to peak during 2019/20 season. The revenue will be highest during the current 2019/20 season at $1.39 billion while during the 2009/10 season the revenue stood at $536 million. 

The revenue surpassed the one billion mark during the 2017/18 season when it stood at $1.12 billion and later grew by 15.89% to 1.29 billion in the 2018/19 season. 

From the data, the biggest growth was between the 2016/17 and 2017/18 season with a percentage increase of 30.08%. 

The coronavirus pandemic might impact the current season’s sponsorship revenue. According to our research report: “It is important to note that the NBA’s unprecedented move to suspend its season early this year due to the coronavirus had an immense cost as the league’s clubs collectively lost millions in game-day revenue for games canceled. This move might significantly impact the 2020 figures. However, the league is expected to resume later this month.”

Our research also overviewed sports sponsorship spending in the United States from 2014 to 2024. By 2024, the spending will grow to $19.8 billion, an increase of 27.74% from the estimated 2020’s figure of $15.5 billion.

By next year, the spending will stand at about $16.4 billion, which will later increase by  6.09% to $17.4 billion by 2022. In 2023, the spending is projected to stand at $18.5 billion.  Between 2014 and this year, the sponsorship has grown by 28.09%. From the data, the lowest spending was registered six years ago at $12.1 billion.

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