NFL Highest Average Franchise Value Among North American Sports Leagues – Over $3B in 2020
The North American sports industry is one of the most lucrative industries in the world. Since 2010 the average franchise value of the four major North American sports leagues has risen at a dramatic rate. Iconic franchises such as the Los Angeles Lakers, New York Yankees and the Dallas Cowboys, just to name a few, are now worth billions of dollars.
NFL Average Franchise Value Over $3B in 2020; NHL Only League to Experience A Decline
In 2020 the average value of NFL franchises stood at $3.045B – the highest average franchise value among the four major North American sports leagues. This figure was a 6.5%YoY increase from 2019’s value of $2.86B. The NBA had the second-largest average franchise value after leapfrogging MLB in 2019.
The average value of an NBA franchise stood at $2.123B in 2020, a 13.65% YoY increase from 2019 – the highest rate of increase among the four leagues. The NHL was the only North American sports league that experienced a decline in its average franchise value for 2020. The average value of an NHL team in 2020 stood at $653M, 2.1% less than 2019’s average value of $667M.
NBA Had Highest CAGR from 2010-2020 – 19.19%
North American sports leagues enjoyed significant growth in the last decade. In 2014 the average franchise value of the NFL, NBA and MLB had all crossed the $1B mark while the NHL crossed the $500M mark for the first time. In the period from 2010-2020, it was the NBA that experienced the highest growth among North America’s sports leagues.
In 2010 the average franchise value of the NBA stood at only $367M. Since then, this value has experienced an impressive 10-Year CAGR of 19.19% – the highest CAGR among the leagues. MLB registered the second largest CAGR of 14.2% while both the NFL and NHL had a CAGR of just over 11%.
Dallas Cowboys, NY Knicks, NY Yankees and NY Rangers Most Valuable Franchises Per League
The Dallas Cowboys of the NFL is the most valuable North American sports franchise with an estimated value of $5.5B in 2020. New York solidified its place as North America’s most lucrative sports market with the three other most valuable teams in their respective leagues calling it home. The Yankees, Knicks and Rangers were worth $5.25B, $5B, and $1.65B respectively in 2020.
You can read more about the story with more statistics and information here.
Red Bull has teamed up with the New Orleans Pelicans and renowned visual artist Brandan “Bmike” Odums for NOLA Has Wiiings, a project dedicated to replacing backboards at basketball courts throughout New Orleans.
Bmike selected eight local creatives to transform old local backboards into works of art, which will be on display starting this month at the New Orleans Pelicans’ Smoothie King Center and online at RedBull.com.
New Orleans locals can vote for their favorite backboard starting today via the Pelicans Mobile App or website. The artist with the most votes will have the opportunity to conceptualize and design a full art court that serves the New Orleans community.
Bmike’s custom backboard, for exhibit only, will be on display at Studio BE for the duration of the project.
NOLA Has Wiiings brings artists from around the city together to celebrate, brighten and educate communities through colorful displays of art that showcase NOLA’s unrivaled ability to rebound.
NOLA Has Wiiings Artists
- Ceaux, a New Orleans-born multidisciplinary artist, has created a backboard inspired by Harrell Park – located on the “Pigeon Town” side of Carrollton – and the color and playfulness that’s felt at playgrounds.
- Ayo Scott, painter and son of nationally recognized artist John T. Scott, has created “Big Ol’ Lil Big Chief” in collaboration with Big Chief Terrence “T” Williams of the Black Hawk Hunters, which is inspired by the resilient spirit of the people of New Orleans.
- Kara Crowley – Visual Artist, an artist who embraces black culture and positive representation in her own artistic interpretations, has created a backboard which showcases multiple hands expressing the message of unity.
- Jessica Strahan, a self-taught painter and muralist native to and based in New Orleans, has created a backboard inspired by dance and its ability to take people through vibrant moments in time.
- Marc Verrett / MarcFreshArt, a Baton Rouge based muralist, has created a backboard that illustrates a positive rise to overcome obstacles through imagery of a skull paired with colorful butterfly wings to represent the eternal drive to fly above.
- Jade Meyers/THEARTISTJADE, Art director and founder of the art-based company, “J A D E 1 9 9 1,” has created a piece inspired by liberation, growing up in New Orleans, power, nature, Black culture and sports culture.
- Bryan Brown, an artist whose work focuses on New Orleans culture, random but beautiful moments, and philosophy, has created “The Big Brain,” a representation of getting mentally healthy to unlock one’s true full potential.
- 1985 Poet; Artist: Monique Lorden, an artist and author and co-illustrator of “I Wish for Freedom,” a poetic picture book, was inspired by her memories of hooping at the park to create “Hoops Dreams and Poetry,” a visual story of childhood hope and community.
LA Lakers Lead Social Media Rankings In NBA As Of March 2021 – Over 30M Followers
The Los Angeles Lakers are one of the most iconic American sports franchises in history. Jerry West, Wilt Chamberlain, Kareem Abdul-Jabbar, Magic Johnson, Shaquille O’Neal and Kobe Bryant are just some of the legendary names to have worn the famed purple and gold, making the Lakers one of, if not the most popular team in the NBA. According to data presented by Safe Betting Sites, as of March 2021, the Los Angeles Lakers lead the NBA’s Social Media rankings with the most followers on Facebook and Twitter.
Los Angeles Lakers Most Followed NBA Team On Social Media – Over 30M Followers
The Los Angeles Lakers are not only one of the most popular American sports franchises, but also one of the most successful. The Lakers have won the NBA world championship a record-tying 17 times since the NBA began. Ther most recent championship came from the improvised 2019-2020 season when they were led to victory over the Miami Heat by superstar Lebron James.
The Lakers’ sustained success over decades of basketball seasons has earned the team one of the most passionate fanbases, not only in the U.S., but also globally. This large fanbase is evident in the Lakers’ over 30M combined followers on Facebook and Twitter, making them the most followed NBA team on social media
The NBA and Social Media
The NBA is one of the most popular sports leagues in the world, and basketball has become a global game because of the league’s international reach. The league is also at the forefront when it comes to fan engagement and outreach, constantly seeking to expand the game beyond American shores.
In recent times, the NBA has also shown a willingness to innovate and adapt to current trends. When social media started to permeate the mainstream, the NBA was one of the first to embrace it and eventually harness its capabilities. As of March 2021, The NBA’s Facebook and Twitter Profiles had an estimated 72M followers combined. Notably, in 2020, the NBA brand was the third leading brand on Instagram based on user engagement in the US.
Bulls, Heat, Rockets, Warriors – 4 Next Most Followed Teams
The Chicago Bulls are the second most followed team on social media with 21.44M combined followers while their Eastern Conference Rivals, Miami Heat, was the next most followed team with 19.65M combined followers. The Houston Rockets, arguably the most popular NBA team in China, is the fourth most followed team with 18.52M followers. Former 2-time league MVP Stephen Curry’s Golden State Warriors round out the top 5 with 18.18M followers.
You can read more about the story with more statistics and information at this website.
PETA Attacks NBA Over Canada Goose Sponsorship
Natural Fibers Alliance Blows Foul on Extremism
This week members of the People for the Ethical Treatment of Animals (PETA) demanded the NBA scuttle its new multiyear partnership with Canada Goose. On Monday, the Canadian company announced a multi-year partnership with the NBA to develop specialized attire for NBA All-Star Games.
PETA has had a long-running campaign against Canada Goose because the company uses feathers and fur in some of its outerwear. PETA has vigorously attempted to ban the use of all leather, wool, fur, cashmere, down, and silk at the federal, state, and local levels because they are derived from animals–including the leather used to make basketballs.
Mike Brown, head of sustainability and communications with the Natural Fibers Alliance, issued the following response to PETA: PETA has gotten so extreme that it would ban basketballs simply because they’re made with leather. This is a lay-up for the league: Tell PETA to hit the showers.”
Not only does PETA’s advocacy against natural materials harm the environment but threatens consumers’ freedom of choice. Synthetic clothing is one of the top global polluters of waterways. Researchers estimate that synthetic fabrics alone are responsible for up to 35 percent of microplastic pollution in our oceans; synthetic clothing “sheds” microparticles when cleaned. Natural fibers, in contrast, are a sustainable and renewable resource.
The Natural Fibers Alliance is a newly formed environmental justice coalition representing wool, leather, fur, and other naturally produced materials. For additional comments or questions, contact Mike Brown.
WHY NOT US? REEBOK AND ALLEN IVERSON DARE ATHLETES TO EMBRACE UNWAVERING MANTRA AND DEFY EXPECTATIONS IN ALL-NEW ANIMATED FILM
Reebok and basketball icon, Allen Iverson, are proud to debut an all-new animated film honoring young athletes who continue to defy societal expectations through their passion for the sport. The film, titled, “Why Not Us,” is the celebration of that mantra, a creed and an assertion of power that Allen Iverson has brought to every aspect of his life, culminating in the official bring back of Reebok’s Question Mid ‘Why Not Us’ silhouette on March 19, 2021.
“Why not us” was the question posed by Iverson and his team twenty years ago in one of the greatest comebacks in all-star history, and the new campaign prompts young athletes to continue living through that lens. The “Why not us” mentality drove Iverson to become one of the sport’s most legendary figures. Often seen as an underdog at the time, it was during that game that Iverson questioned the status quo and proceeded to take home MVP honors by scoring 15 of his 25 points in the fourth quarter as he weaved through the West’s much larger lineup.
“Everybody was saying we couldn’t win because of our size,” said Iverson. “It’s about the size of your heart… Coming into the fourth quarter, we were all sitting on the sideline saying ‘Why not us? Why can’t we be the ones to come back from a 19-point deficit in an All-Star game?’”
The film, narrated by Allen Iverson, tells the story of grit, determination, and the conquering of inner doubt. Illustrated by Kellen Hatanaka, the film takes us on a journey of color and emotion, detailing that very moment in 2001. The voiceover then transitions to the greater impact the ‘Why Not Us’ mentality has on culture today, highlighting many voices of Benny’s Club, an all-inclusive surf collective based in New York City, who have had to overcome adversity to succeed in their sport.
Ending with a series of silhouettes referencing various figures and pivotal moments throughout his life, the red thread remains, ‘Why Not Us’, offering viewers the chance to position themselves in his shoes, begging the question once more.
To honor athletes living up to the ‘Why Not Us’ mantra, Reebok designed bespoke jerseys aiming to lift the underdog beyond expectations. The jerseys will be given to the Drew Charter Boys Golf Program, the first all-Black high school golf team, and the first public school in Atlanta, Georgia, to win the state golf championship. Two teen ballerinas who recently went viral and started work on a new mentorship program for girls, Kennedy George and Ava Holloway, will also receive the exclusive jerseys, and Benny’s Club. These individuals and teams will be able to wear the jerseys proudly while practicing their passion and overcoming the question of ‘Why Not Us’.
A bring back of the black-toe model issued by the brand in 2006, the Question Mid ‘Why Not Us’ sneaker was most notably worn five years earlier by Allen Iverson during the historic 2001 east-west exhibition in which he earned MVP accolades after leading his team to an improbable comeback victory. Today, the Question Mid “Why Not Us?” (GX5260) returns with its original high-contrast black toe box, the “Reebok” wordmark and Vector logos running up the ghillie lacing system and embroidered “3” and “Question” logos at the heel, all brought together by a classic all-white leather upper seated atop its translucent black outsole. The sneaker is also made available for up-and-comers creating their own “Why Not Us?” story with grade school (GW5229), preschool (GW5208) and toddler (GW5227) offerings.
The Question Mid “Why Not Us?” ($140) is available globally, in full-family sizing, from reebok.com and select local retailers beginning March 19, 2021.
The Detroit Pistons announced hip-hop icon and Detroit-native Big Sean will become the organization’s Creative Director of Innovation. In this role, Big Sean will provide creative counsel and strategic guidance on a variety of Pistons off-the-court initiatives, including team merchandise design, in-game experience, co-branded community, and social responsibility activation, and more.
To kick off the partnership, Big Sean has added his Don Life logo to the Pistons practice jersey. Photos of the jerseys are attached.
“Sean is an accomplished artist, philanthropist and entrepreneur. Having spent time with him and his family I know how deeply he cares about the city of Detroit,” said Pistons Owner Tom Gores. “We share a common desire to use the power of sports and entertainment to improve our community and make a positive impact on people’s lives. I’m excited to see what we can do working together.”
Central to the partnership, the Pistons and the Sean Anderson Foundation will work together and engage Detroiters through future community initiatives and programming. The six-time Grammy nominee will also curate music for Pistons in-game entertainment, including halftime performances and DJ playlists. Additionally, Big Sean will participate in creative sessions and spearhead collaborations with the Pistons design team to launch custom merchandise line extensions.
“It’s a dream come true and a real honor to get to work with the iconic Detroit Pistons,” said Big Sean. “I grew up in the city, which naturally made me a fan of the Bad Boys. I would later have a Grant Hill poster on my wall and then, against all odds, would watch the ’04 Pistons go on to win the Championship, inspiring the whole city of Detroit. I look forward to creatively finding new ways to contribute to their legacy and continue their dedication to the community through sports, art, and, of course, music.”
Detroit Pistons Chief Business Officer Mike Zavodsky lauded the addition of Big Sean and sees the partnership as a natural fit for the Pistons and their newly launched D-Up brand campaign.
“Big Sean embodies everything the Pistons organization and our D-Up campaign is about – creativity, hard work, and the people of Detroit,” said Zavodsky. “Big Sean and the Pistons are both a part of the fabric of Detroit, and we look forward to this partnership reflecting the culture of the city we both call home.”
With millions of families tuning into Super Bowl LV to see if Tom Brady will win another championship, there is also a great opportunity to introduce some fun activities that will keep kids learning and active.
Youth sports and learning experts at Skyhawks Sports Academy and STEM Sports® recommend two fun activities to get children learning and active for Super Bowl weekend. The activities are easy to learn and use objects found in most households. Bonus–there may or may not be a STEM education hidden in these activities, so it is a win-win.
- Farthest Football Throw: We all know a key skill for a quarterback is to throw the football accurately and for distance, but even the pros fall short or overthrow the ball. So, grab a football and measuring tape and start a fun competition to see which family member can throw the ball the farthest. Have each person try it 3 times and record the results. This activity will also teach your children math skills as they calculate the distance between the farthest and the shortest throws.
- Glove Grip Test: Notice how many football players wear gloves during the game? It’s not because they’re cold, it’s because the gloves give them a better grip while catching and passing the ball. To test it out, gather different types of gloves you may find around the house – sports gloves, boxing gloves, leather gloves, mittens, dish cleaning gloves, or even disposable gloves. Try passing the football and catching it from different distances and with different gloves to notice the difference in grip and accuracy when throwing and catching.
With football being such a popular sport, these easy and fun activities provide the perfect opportunity to introduce kids to science and math concepts, as well as get them away from their screens and moving around. Consider spending a commercial break doing one of these activities, or pivoting to any of these activities if things aren’t going well for your team.
For children interested in taking STEM learning to the next level, Skyhawks and STEM Sports® offer in-person and virtual programs using sports as the real-life application to teach science, technology, engineering, and math skills. Skyhawks also offers Flag Football camps for children between the ages of 5 and 12 and in a variety of formats in communities across the country. Current program offerings continue to follow proven COVID-19 protocols per state and local guidelines. Winter programming is currently underway, and more information, schedules, and registration are available on the Skyhawks’ website.
About Skyhawks Sports Academy
Skyhawks Sports Academy is a youth sports camp organization based in Spokane, Washington. Skyhawks was founded in Spokane in 1979 as a soccer program for children to learn sports in a fun, safe and non-competitive environment. Skyhawks currently offers programs in more than 11 different sports including Soccer, Basketball, Flag Football, Baseball, Multi-Sport, Tennis, Mini-Hawk, Lacrosse, Golf, Volleyball, Cheerleading, and Track & Field for children ages 4-14 across North America. The format of our programs includes traditional weeklong summer day camps, year-round after-school programs, sports leagues, and clinics. For more information, visit their website.
About STEM Sports®
STEM Sports® provides turnkey K-8 supplemental curricula that use various sports as the real-life application to teach science, technology, engineering, and math skills in classrooms, after-school programs, and camps. Our double-play combination of physical activity and cognitive thinking provides a comprehensive, inquiry-based educational experience and a solution for crucial STEM literacy for students. As a result, students develop critical thinking, collaboration, creative problem-solving, and leadership skills that can be applied throughout their education and future careers.
Aligned with Next Generation Science Standards (NGSS), Common Core State Standards (CCSS), and National Standards for K-12 Physical Education, our curricula will cultivate and promote participants’ STEM engagement and retention. STEM Sports® provides all of the necessary and relevant sports equipment along with the entire list of supplies called for in the teacher/administer manual and all of the items have a long-lasting shelf life. Learn more on their website.
Howard University Department of Athletics and WHOOP, the human performance company, have announced a new multi-year deal that names WHOOP the Official Performance Partner of the school. The initial launch of the partnership will bring unparalleled physiological analytics via wearable technology to nearly 150 student-athletes across five programs: Men’s & Women’s Basketball, Football, and Men’s & Women’s Golf for their inaugural season.
“We are extremely excited to partner with WHOOP,” said Howard Director of Athletics Kery Davis. “This will give our department more insight on making decisions during competition, and will create healthy habits for our student-athletes, coaches and staff that last a lifetime.”
WHOOP harnesses critical biometric data to inform student-athletes’ choices around sleep (quality, duration and regularity), workout and non-workout strain (cardiovascular load) and recovery (capacity to adapt to stimulus).
“WHOOP is an invaluable resource in providing actionable feedback to our student-athletes,” said Howard Director of Sports Medicine Lynson Willis. “The technology has been a key step in moving the Sports Medicine Department forward and has already become a real game changer.”
Howard Athletics will have access to an unprecedented amount of insights into their well-being. WHOOP will empower student-athletes to optimize all aspects of human performance, offering in-depth onboarding training and ongoing support remotely to optimize the user experience.
“The best athletes in the world use WHOOP to understand their bodies and this new partnership will help Howard University’s student-athletes take their performance to the next level,” said WHOOP Founder & CEO Will Ahmed. “As the Official Fitness Wearable of both the PGA and LPGA Tours, we are especially proud to support the Men’s & Women’s Golf teams in their first-ever season.”
Howard Athletics WHOOP members will have an exclusive view into their own data for personal analysis and the ability to opt-in to team insights with coaches, colleagues, teammates and training staff.
About Howard Athletics
The Howard University Department of Intercollegiate Athletics sponsors 21 NCAA Division I men and women varsity sports. The programs represent five conferences: The Mid-Eastern Athletic Conference (MEAC), Northeast Conference (NEC), Sun Belt Conference (SBC), Eastern College Athletic Conference (ECAC) and Atlantic Sun (ASUN) Conference.
WHOOP, the human performance company, provides a membership for 24/7 coaching to improve health. The WHOOP membership comes with free hardware (the new Whoop Strap 3.0), a coaching platform designed to optimize your behavior, and a community of high performers. WHOOP members range from professional athletes and Fortune 500 CEOs to fitness enthusiasts and endurance competitors to executives and military personnel. Studies show WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston and has raised more than $200 million in venture capital. Visit www.whoop.com for the latest company news and connect with WHOOP on Instagram, Twitter, Faceboo
The sports world is one of the most affected by the COVID-19 pandemic with many major sports all over the world coming to a complete halt. Even after many leagues returned it was clear that the “new normal” will have a significant effect on the entire sports world. With the pandemic throwing many sporting calendars and seasons in chaos, the makeshift calendars proved detrimental to viewership numbers. According to data presented by Safe Betting Sites, the 2020 NBA Finals recorded a 50% drop in viewership compared to the 2019 Finals.
COVID-19 Positive Tests Suspended NBA Season “Until Further Notice”
On March 11, 2020, The Utah Jazz were scheduled to play the Oklahoma City Thunder despite the threat of COVID-19 already rising in other parts of the world. This was until The Jazz’s star centre Rudy Gobert of France tested positive for the virus. This prompted the league to cancel the game merely minutes from tip-off. The league subsequently suspended the remainder of the 2019-2020 season until further notice. In June it was then announced that the season will be restarted on July 31st with an improvised schedule taking in consideration teams current position on the standings when play was suspended. It was agreed that seeding games would be played for all teams that finished within six games of a playoff spot when play was halted.
Season Restarted Under “Bubble Conditions”
As part of the plans for a restart, the NBA instituted a strict medical protocol leading up to the restart as well as during the entire playoffs were played. The games were played in controlled venues within Walt Disney World’s ESPN Wide World of Sports Complex in Orlando, Florida which was popularly referred to as “the bubble.” The entire playoffs were played in the bubble with no physical fans in attendance. Many players likened the experience to their days as AAU players before their NBA careers.
The 2020 NBA Finals pitted the Eastern Conference Champions Miami Heat against the Western Conference Champions, LA Lakers. The finals are traditionally played sometime in June but the pandemic forced an almost 4-month delay with Game 1 played on September 30. This delay, as well as the unique atmosphere the bubble brought, were a clear contributor to the significant decline in viewership numbers.
Tumultuous Time In US History Leads To Decrease In Ratings
The 2020 NBA finals saw an average viewership of 7.5 million viewers. This is a 51% drop compared to the 2019 Finals which recorded an average of 15.14 million viewers. It is also the lowest number of average viewers of any Finals in the last two decades. Expectedly, the 2020 Finals also saw the lowest TV ratings in the last two decades with a rating of 4 compared to 8.8 in 2019.
At around the time of the improvised Playoffs, the US was going through a tumultuous time in its history in several aspects that also contributed to the decrease in viewers. The COVID-19 pandemic was still ravaging through several states which completely altered many people’s daily routine. The pandemic also meant that sports bars and other venues such as casinos were unavailable and thus the Finals reached far fewer people than in previous years.
The delay in the playoffs also meant that the Finals were staged closer to the critical November 2020 US Presidential elections which meant that people’s focus was dramatically shifted. This combined with the pandemic meant more people were tuning in to news programs rather than sporting events.
Significantly, before and during the NBA’s restart the Black Lives Matter movement was also in full swing as cities around the US protested the infamous death of George Floyd in the hands of police. Another shooting of an African-American man in the city of Milwaukee prompted the Milwaukee Bucks to boycott their playoff game against the Orlando Magic and refused to take to the court. After discussions were held NBA players agreed to play on deciding instead to use their platform to bring awareness to social justice causes. This included wearing NBA jerseys with social justice messages chosen by the player. While the move was commended by many, the polarizing nature of the issue meant that the NBA inevitably lost some viewers who had opposing views.