Posts tagged with "Basketball"

Bronx-based designer and stylist Mugzy McFly via 360 Magazine

Mugzy McFly

Fashion Designer × Stylist

New York City designer and entrepreneur Jevaughn Williams, widely known as Mugzy McFly, has made his childhood dream come to fruition with Signed By McFly. This fad guru has worked with celebrities like Maino, Doja Cat and Post Malone. Moreover, the GRAMMY Awards hand-picked him to participate in this year’s festivities via gift bags. Furthermore, he constantly produces immersive pop-ups to highlight other minority-owned entities, becoming an arbiter on style and current affairs within his community.

Born and raised in The Bronx, Mugzy grew up with a great deal of inspiration and flare for fashion. At 13, he experienced his first steps with creative design and began fabricating pieces which he could pair his favorite sneakers. Between 2011-12, he started brand brainstorming. In 2013, he launched it. Graphic tees were the label’s inaugural drop. With no financial investors, he handled all aspects of the collection–production, marketing, promotions and account management. This first-hand knowledge inspired the tagline: More Dreams, Less Dream. Since inception, the line has been unisex.

Lastly, Mugzy explains his intuition behind last season’s bestselling collegiate-like jacket with patchwork. It’s color compass was persuaded by his immediate environment. In fact, he never meant to conjure a rainbow-esque theme, its prismatic effect resulted from the orange and blue linked to the Knicks and Mets. While his Afro-Carribean heritage emitted red and green hues, he confirms admiration for gray, ‘It’s like a high taste level to me.’

After 9 years in business, McFly has been featured in various media outlets. Contrary to what one would expect, much of his recent success has been attributed to the pandemic, allowing more time to meticulously delve into overall presentation and client relationships. Thus, he predicts seasonal trends will incorporate comfort, quality yet sustainable ensembles in both vivid and earth tones paired with ecletic sneakers. Jeans will be replaced with nicely constructed joggers and thigh high shorts.

McFly’s advice to budding enterprisers, choose the right moment to launch genderless garments. Don’t be afraid to make mistakes and do it because you enjoy the process. Don’t do it just for money. Finally, lend your brand’s visibility through well-documented, innovative promotional affairs while maintaining professional contacts.  

Article: Andrea Esteban × Vaughn Lowery

Watch him on 360TV.

Listen to his 360 MAG Podcast.

As seen in Essence Magazine.

Featured in The Bronx Magazine.

Shop Signed By McFly.

Brooklyn Nets GM Sean Marks Says Team isn’t Ready To Commit To Kyrie Irving

Sean Marks has sounded a warning to Kyrie Irving following the season the Brooklyn Nets just had. Speaking to the media regarding the direction of the franchise and whether it’s committed to Irving, the team’s general manager said the Nets are “looking for guys that want to be a part of something bigger than themselves, play team basketball, and be available.”

The point guard was one of the biggest stories in the NBA this season, having refused to take the COVID-19 vaccine. As a result, he was unable to play for most of the season and the lack of chemistry should be the main reason the Nets got swept in the first round of the playoffs. 

Irving played his first home game of the season on March 27, three days after New York mayor Eric Adams backtracked on the city’s mandate that had prevented unvaccinated NY athletes from participating in home games.

He played all 14 of the Nets’ final games, including the four in the playoffs, which marked his longest streak of consecutive games played since the 2017/18 campaign. It would be good to have him continue in that vein next season and, should that be the case, it would make for some really interesting online sports betting in New York.

After balling out in Game 1 against the Boston Celtics and nearly helping the Nets escape with a win, Irving’s production waned in the following three games as he would only score 46 points in total, just seven more than his Game 1 haul of 39.

Kyrie can become a free agent if he turns down his $36.5 million player option for next season but has said he isn’t going anywhere. Of course, he told Boston fans the same when he was still with their team. 

“When I say I’m here with [Kevin Durant], I think that it really entails us managing this franchise together alongside Joe [Tsai, the owner] and Sean [Marks, the GM] and just our group of family members that we have in our organization,” he said.

The All-Star is eligible for a five-year $246 extension with Brooklyn if he opts out but there are understandable concerns when it comes to committing to him long term as he’s only played in 103 games since joining the team three seasons ago.

Marks seemed to agree with Irving on coaching, sort of. The guard controversially claimed he doesn’t see the Nets as having a head coach back in 2020 and, in his address to reporters on Wednesday, the GM said he believes Kevin Durant is the best developmental coach in the organization. 

“I think Kevin Durant is our best player development coach,” he declared.

That is saying something as the Nets have nine assistant coaches on the bench with Steve Nash, including the top-rate Jacque Vaughn. Of course, Marks was probably trying to point out that having someone like Durant on the team forces everyone to raise their game, yet the comment might not go down well with the coaching staff, especially given that they were criticized for the team’s lack of cohesion against the Celtics.

Marks has also noted that the Nets have lost their culture in an admission that there are deeper issues needing attention than simply improving the roster.

“Did we take a step back? Without a doubt,” Marks told reporters Wednesday. “The culture isn’t what it once was.”

The Nets have spent a lot of money acquiring championship-caliber players and it was expected that this would be their season. Apart from falling flat in the playoffs, it’s also been revealed that the Knicks are still significantly more profitable, with owner Joe Tsai still at a loss for his purchase of the team and Barclays Center. 

They took some major steps in establishing an atmosphere that would make it easy for marquee players to step in and lead them to a title. According to forward Joe Harris, there was a perception “across the league that we had the best culture.” It’s why they were able to bring in players such as Irving, Durant, James Harden, Blake Griffin, and LaMarcus Aldridge.

It appears that, in an effort to build around Irving and Durant, the Nets have lost the identity they worked so hard to carve out. Harris is the only one who remains from the squad that began the transition, with D’Angelo Russel, Caris LeVert, and Jarrett Allen all playing elsewhere now.

Marks has recognized that having the most optimal roster isn’t all it takes to maintain success and it will be interesting to see how things shape up during the summer.

Ja Morant and Lil Baby Beats campaign via 360 MAGAZINE

JA MORANT × LIL BABY

Beats by Dre (Beats) teams up with Grammy Award-winning artist Lil Baby and NBA All-Star Ja Morant in its latest campaign. The 90-second video will air in Game 3 of the NBA Playoffs, during which Morant will be playing.

The campaign is centered around Lil Baby and Ja Morant’s friendship and mutual admiration, which ultimately led to Lil Baby writing “Dark Mode” about the player. Both the track and the campaign play off Morant’s ethos around basketball, which can be summed up with the phrase, “welcome to the dark.” While many want to bask in the spotlight, one’s work ultimately illuminates itself as a result of relentlessly honing their craft in the darkness.

Lil Baby’s track focuses on “going into dark mode,” a behavior which has ultimately made Morant one of the most exciting players to watch in the league. The spot also visually reflects darkness, with both superstars appearing solely in monochromatic black and white throughout the entirety of the video.

“Ja has been one of my favorite players to watch. We’ve been locked in,” said Lil Baby. “This is not my first time partnering with Beats, but we took it up a notch with this original song. The world gets to experience ‘Dark Mode’ for the first time in a way that’s crazy!”

Beats first partnered with Lil Baby on its 2020 award-winning campaign titled “You Love Me,” while Ja Morant was recently signed as an ambassador to the brand. In the new spot, Lil Baby sports Beats Studio Buds in Moon Gray and Morant wears Beats Studio Buds in Sunset Pink, available exclusively at Target.

Watch the video on YouTube HERE. It will also go live on Beats’ InstagramTikTok and Twitter once officially launched.

Credits

Brand: Beats by Dre

Creative Direction: Translation

Production: Love Song

Production: Quality Films

Edit: Trim / Cosmo Street

Color: Company 3 London

Finishing: The Mill London

Sound Design and Mix: Barking Owl

Music: Lil Baby (Motown Records)

About Lil Baby:

fines a generation. The GRAMMY Award-winning rapper has smashed records, made history, and impacted the course of modern hip-hop with his instantly identifiable and inimitable style. He has garnered dozens of multi platinum certifications and tens of billions of streams as arguably the biggest new rapper to emerge this decade. Following the success of his platinum full-length debut Harder Than Ever in 2018, he seized #1 on the Billboard Top 200 with 2020’s My Turn, becoming “the year’s #1 selling and #1 streaming album in the US.” At first, it cemented him as “2020’s first and only artist to go double-platinum,” but it has since gone quadruple-platinum and has logged 85 weeks in the top 10 of the Top R&B/Hip-Hop Albums chart – marking the longest top-tier run in the chart’s history. 

He notably tied Prince and Paul McCartney for Billboard Hot 100 hits and Taylor Swift for “most weeks atop the Billboard Top 200 in 2020” with a total of 6. Out of eight nominations, he scored his first GRAMMY® Award in 2022. He has appeared on the covers of Rolling Stone and the Billboard R&B/Hip-Hop Power Players Issue in addition to receiving honors from VEVO, Rap Caviar, the Apple Music Awards, and more. He teamed up with Lil Durk for The Voice of the Heroes, marking his second #1 debut on the Billboard Top 200. It’s just the beginning though. He’s bound to revolutionize the culture again with his third album in 2022. Most recently, he released “Right On” and “In A Minute” which both songs debuted on Billboard’s Hot 100 chart. This feat puts Lil Baby in rare territory, making him the youngest of only 12 artists to have ever landed 100 or more songs on the Hot 100. This generation belongs to Lil Baby.

Basketball illustration by Mina Tocalini for use by 360 Magazine

ESPN Basketball Coverage

ESPN‘s exclusive presentation of the 2022 NCAA Division I Women’s Basketball Championship culminates with the most expansive production in ESPN history for the NCAA Women’s Final Four, live from the Target Center in Minneapolis, Minn., April 1-3.

The 2022 championship will air in primetime on ESPN with a full MegaCast presentation across ESPN platforms for both the semifinals and championship game. All televised presentations of the semifinals and championship game will also be simulcast on ESPN+.

The first semifinal tips off on ESPN and ESPN+ at 7 PM ET on Friday, April 1, featuring South Carolina and Louisville. In the second semifinal on ESPN and ESPN+, Stanford and UConn are slated to show down at 9:30 PM. Winners of both games will secure spots in the national championship on Sunday, April 3, at 8 PM on ESPN and ESPN+.

ESPN’s main telecast, presented by Capital One, will feature play-by-play commentator Ryan Ruocco, analyst Rebecca Lobo, reporter Holly Rowe and sideline analyst Andraya Carter providing insight, commentary and reporting throughout the weekend. Lobo returns to Minneapolis, the site of her 1995 NCAA Championship title with the UConn Huskies.

MegaCast from Minneapolis

ESPN’s expansive production surrounding the Women’s Basketball Championship is highlighted by a MegaCast presentation across ESPN, ESPN2, ESPNU and ESPN+ for both the semifinals and championship game.

The Bird & Taurasi Show Presented by AT&T 5G (BTS) features women’s basketball legends Sue Bird and Diana Taurasi providing their unique perspective and friendly banter live from the Target Center, with semifinal coverage on ESPNU and ESPN+, and championship action on ESPN2 and ESPN+. The duo will have their own set on the concourse level of the arena, joined by various special guests from the worlds of sports, pop culture and more.

Details on BTS Presented by AT&T 5G guests for the semifinals and championship game will be announced in the coming days.

Second Spectrum Player Tracking will be available as a MegaCast feed, as ESPN will be able to select from a suite of data-driven visualizations, including split-second shot probabilities and distances to 3-point special effects, captured through optical tracking technology that identifies and delivers the precise coordinates of every player and the ball, 25 times a second. The option—which has been utilized on select ESPN NBA telecasts—will be carried on ESPN+ for the semifinals and ESPNU and ESPN+ for the championship game. The main ESPN telecast and various studio programming will also have access to Genius Sports’ Second Spectrum technology through its unique Insight tool.

Additional MegaCast feeds include:

  • Beyond the Rim (ESPN+): Provides an aerial camera view with main telecast commentary and replays, with an enhanced statistical feed
  • On the Rail (ESPN+): Tracks game action one full length of the floor from end to end. The stream will feature natural sound and replays

Studio Programming Spotlights Women’s College Basketball’s Greatest Stage

Studio coverage from the Target Center will be hosted by Elle Duncan, joined by analysts Rebecca Lobo, Carolyn Peck and Nikki Fargas. SportsCenter will have live updates and additional coverage throughout the weekend from Minneapolis, featuring analyst Monica McNutt. The NCAA Women’s Final Four Special Presented by Capital One tips off at 6 p.m. on Friday on ESPN, breaking down the storylines and previewing the matchups from the Target Center. The quartet will also share insights on ESPN and ESPNU between semifinals with NCAA Women’s Final Four Update Presented by Capital One.

On Saturday, ESPN will have exclusive coverage of the practice day leading into the championship game for the first time with NCAA Women’s Basketball Championship All Access Practice live on ESPN+ at 2 PM.

Leading into Sunday’s championship showdown, NCAA Women’s Championship Special Presented by Capital One will prep fans for the season finale of the 2021-22 season. Post-game coverage will be live on SportsCenter following the final buzzer from the Target Center, including presentation of the WBCA Coaches Trophy presented by Invesco QQQ, and the net-cutting ceremony, which will be presented by Werner Ladder. Also featured on Championship Sunday is a Fifty/50 essay written by Dr. Amira Rose Davis.

HERO via Reebok for use by 360 Magazine

Reebok × Myles Garrett

Reebok announced a new long-term partnership with all-pro defensive end Myles Garrett, which will bring new energy to the brand’s lifestyle and performance categories across classics, running, cross-training, and heritage basketball. As a Reebok athlete, Garrett will play an integral role in key marketing campaigns and product innovation for performance designs, while providing product feedback and footwear testing for future models.

“Growing up admiring all-time greats like Allen Iverson, Shaq, and Shawn Kemp I’m extremely excited to be joining the Reebok family,” commented Garrett. “I really pride myself on having a lot of interests off the field so to be working with a brand that promotes individuality and encourages people to pursue the things that bring them joy is incredible. I’m looking forward to showcasing more of who I am on and off the field to help better establish the brand in performance and lifestyle.”

The announcement follows the launch of Reebok’s “Life is Not a Spectator Sport” campaign that encourages people to pursue their passions, celebrate their individuality and become active participants in the world around them.

“Myles Garrett is one of those incredible all-around athletes who could be a standout in any sport—he just happened to choose football,” commented Caroline Machen, Vice President, Global Brand Marketing at Reebok. “We’re thrilled to welcome Myles to the Reebok family and shine a light on our shared ethos and passion for sport, fitness, fashion, pop culture, and activism. As we embark on an exciting new era here at Reebok, Myles will be a key player in bringing his own unique energy and story to our next chapter.”

During Cleveland’s 2022 all-star weekend last month, Garrett made his first official appearance with the brand at its “Bok Door” event, helping to launch the commemorative Question Mid 25th Anniversary and all-new Instapump Fury Zone.

Throughout 2022, fans can expect to see Garrett supporting key Reebok products across sport and lifestyle including the Classic Leather, Nano, Floatride, Question, Pump, and more. 

Basketball illustration by Mina Tocalini for use by 360 Magazine

ESPN NCAA Championships Coverage

ESPN‘s long-standing commitment to NCAA Championships continues in 2022 with a full slate of winter and spring NCAA competitions through April. In total, more than 200 hours of trophy-lifting action will be featured across ESPN networks.

The NCAA Division I Indoor Track & Field Championships are first in the blocks for ESPN networks in March, as the competition begins from Birmingham, Ala. at 11 AM ET on Friday, March 11. Live coverage is set for ESPN3 and the ESPN App throughout the weekend, with a recap show on ESPNU on Sunday, March 13, at 9:30 PM. SportsCenter anchor John Anderson, Olympic bronze medalist Dwight Stones, Olympic decathlon champion Dan O’Brien and veteran commentator Jill Montgomery will have the call from the CrossPlex.

The NCAA Division I Swimming & Diving Championships are slated for back-to-back weeks at the McAuley Aquatic Center in Atlanta—March 16 to 19 (women) and March 23 to 26 (men). All live action is available on ESPN3 and the ESPN App, with recap shows of the women’s and men’s championships set for ESPNU. Play-by-play commentator Bill Spaulding will be joined by three-time Olympic gold medalist Rowdy Gaines and Olympic bronze medalist Cynthia Potter for both meets, with three-time Olympian Elizabeth Beisel providing additional analysis for the women’s championship.

ESPN is the home of 29 NCAA Championships. Comprehensive coverage of women’s and men’s ice hockey, women’s basketball, wrestling, and women’s gymnastics will be highlighted across ESPN networks, with details announced in the coming weeks.

Sophia Pippen headshot via Jessica Cohen JC-PR for use by 360 MAGAZINE

Sophia Pippen Interview

Sophia Pippen has notarized herself in the entertainment industry at the mere age of 13 years old. Having worked with the crème of the crop in the business, you’ve seen Sophia grace your television screen on ‘Dancing with the Stars Juniors‘ where she partnered with Jake Moreal and dance guru Sasha Farber.

Accumulating a mass 150,000+ followers on Instagram, Sophia has also cemented her social media presence. Like her mother, reality TV housewife Larsa Pippen, Sophia’s passion for fashion has landed her spots on the frontpages of magazines and placements walking in numerous fashion shows. Interested in pursuing more modeling ventures in the future, this 5’8 Prada-loving superstar is swiftly emerging as a Gen Z fashion icon.

As a Capricorn, Sophia possesses a unique ambition and determination to excel in all of her projects. The passion and drive that Sophia has at such a young age resembles that of her NBA legend father Scottie Pippen. Her dedication to perfecting her craft sets her apart from other influencers, models and actresses in the same age range.

360 had the opportunity to chat with Sophia regarding her involvement in the industry, and just what we can expect to see from her soon.

Q: What has it been like growing up in the constant spotlight?

A: It was difficult when I was younger but surrounding myself with friends that are in the same situation has helped me change my perspective. I like being active on social media in hopes that I’m inspiring kids my age to follow their passions.

Q: What was your biggest takeaway from DWTS Junior?

A: DWTS Junior taught me the importance of hard work and dedication. After the show, I started taking more dance lessons because of how much I fell in love with it.

Q: Tell us about your past modeling experience.

A: I started modeling a couple of months ago, I recently did a photoshoot for a clothing line, and I also did one for my jewelry line in the summer.

Q: What goals do you have with modeling?

A: My goal is to be on the cover of magazines, walk on runways, and to do campaign shoots for brands.

Q: Would you like to pursue acting further?

A: I love the art behind acting which is why I’m currently taking classes to pursue an acting career.

Q: What is a new passion or interest that you would like to pursue in the future? 

A: I want to become an entrepreneur and pursue my passion in fashion and start my own clothing line. 

Q: Where do you see yourself in 10 years?

A: I see myself modeling in the runway 10 years from now, having my own business and starting a charity.

Sophia Pippen headshot via Jessica Cohen JC-PR for use by 360 MAGAZINE

Which NBA players are making the most money off endorsements?

Many NBA players earn big money on court with lucrative contracts paying in the millions of dollars a year. But most court stars earn the bulk of their dollars through even more lucrative endorsement deals.

In 2020, Rookie LaMelo Ball was drafted 3rd overall by the Charlotte Hornets and inked a $35.5 million that will span four years. That salary pales into insignificance however, when you compared to his $100 million shoe deal with Puma.

The better the player, or in terms of LaMelo, the brighter their future, the bigger the level of endorsement. Add to that fierce competition amongst brands to be associated with these superstars and you have a perfect storm of dollars.

With Puma, Under Armour, Adidas, Nike, Reebok and more, battling for the public’s hard-earned money, the winners are the athletes paid to wear their brand. So, what are the biggest endorsement deals in the NBA?

The NBA’s biggest ever endorsements

Lebron James

Considered to be one of the greatest athletes to ever grace the NBA or professional sport, Lebron James is always going to be on this list. A No. 1 overall draft pick straight out of high school he became a millionaire through endorsement offers.

Aged 18, Lebron turned down $10 million from Reebok to not meet with Nike and Adidas. The footwear giant snapped him up and in 2015 rewarded him with a $1 Billion lifetime deal – thought to be the largest Nike endorsement deal in history.

Stephen Curry

Stephen Curry earns $34.9 million with Golden State Warriors but that figure is exceeded by his estimated endorsement income of $42 million. American sportswear company Under Armour used Curry as its entry into the basketball market when it signed him in 2013.

Curry has gone on to win a pair of NBA MVP awards and three NBA titles, proving a sound investment, and this season the Warriors are amongst the favorites for the playoffs according to the latest NBA playoffs odds, so he’s clearly value for money. His endorsement deal with Under Armour is the fourth-highest endorsement deal of any athlete globally, and makes him one of the highest endorsed athletes of all time.

His deal runs to 2024 and it’s believed he also retains equity in the company, potentially boosting his income even higher. 

If Curry can lead his team to the Larry O’Brien Trophy for the fourth time in eight seasons, his endorsement earnings will rise even further.

Zion Williamson

After leaving Duke, Williamson signed a mega shoe and apparel deal with Nike’s Jordan Brand for a reported $13 million per year. Deals with Gatorade, 2K, Panini, and others have further boosted Williamson’s earnings to an estimated $20 million a year.

College basketball’s most outstanding player was snapped up by Nike after a bidding war with Adidas and Puma. One of the most popular NBA players on Instagram, Williamson has over 4.8 million followers on the social media platform, further enhancing his value.

Michael Jordan

No list about the NBA is complete without the name of Michael Jordan. Just because he hasn’t stepped foot on a court 2003, doesn’t mean he isn’t still a highly attractive endorsement proposition for companies.

One of the first companies in the world to realize the benefits of sponsoring athletes was Nike. They struck a unique deal with the athlete, allowing him the chance to design and create his own shoes which were called Air Jordan.

The brand became one of the most popular shoes of all time and is widely regarded as being the deal that powered Nike into a truly global brand. Despite ending his career nearly 20 years ago, Jordan earns more than $100 million a year through his Nike endorsement. 

Dwayne Wade

One of the biggest basketball endorsement deals of all time was Dwayne Wade’s deal with Li-Ning, the Chinese shoe company. Wade was previously with Nike, but when his contract came up for renewal an offer of $12 million a year saw him put pen to paper.

Wade spent most of his 16-year NBA career with Miami Heat and is a 3 x NBA Champion and a 13 x NBA All-Star. He continues to work with the Chinese footwear manufacturer, despite retiring in 2019.

Kevin Durant

The Brooklyn Nets superstar, Kevin Durant knows how to make money, with multiple endorsements and investments to his name. He has a lucrative deal with Foot Locker that earns him millions of dollars every year and another with Nike. 

Durant signed a $285 million deal with Nike in 2014 that runs for 10 years. The contract also allows his earning to rise even further based on profit sharing and other factors.

Saturday April 16th sees the start of the 2022 NBA playoffs, with the Conference Finals due to take place across May 17th-18th. The NBA Finals Game 1 will take place on June 2nd and game 7 is scheduled for June 19th.

Whoever comes out on top will be more than a NBA Champion, they will be prime targets for some lucrative endorsement deals.

Basketball illustrated by Mina Tocalini for 360 MAGAZINE.

SEC Basketball Coverage

SEC Network posts up for the postseason with first round, second round and quarterfinal Southeastern Conference Tournament games airing on the network, accompanied with live studio coverage on site throughout both the women’s and men’s tournaments.

The first, second and quarterfinal rounds of the SEC Women’s Tournament will be televised on SEC Network. Analyst Tamika Catchings and play-by-play Eric Frede will team up to call the first round and afternoon games in the second round and quarterfinals; analyst Carolyn Peck and play-by-play commentator Courtney Lyle will call evening games during the week, as well as the semifinals and championship game on ESPNU and ESPN, respectively. Former Florida standout and SEC Network analyst Steffi Sorensen will serve as the sideline reporter for all 13 games of the women’s tournament.

The first and second rounds of the SEC Men’s Tournament, as well as the evening quarterfinals, are slated for SEC Network. Karl Ravech will have afternoon duties through the quarterfinals, and Tom Hart will call the evening matchups. Analysts for the weekday games are Jimmy Dykes, Dane Bradshaw, and Daymeon Fishback. Ravech and Dykes will team up for Saturday’s semifinals and Sunday’s championship game, all on ESPN. Marty Smith and Alyssa Lang will share sideline duties throughout the tournament from Tampa Bay on SEC Network and ESPN.

For all SEC Network games from both the SEC Women’s and Men’s Tournaments, an Above The Rim feed will be available on SECNetwork+.

SEC Now gets things started for SEC Network’s Champ Week coverage on site in Music City, as analysts Andy Landers and Andraya Carter join host Alyssa Lang to provide pre-game, halftime and post-game insights throughout the week. Lang, Landers and Carter will tip off for SEC Now beginning at 11:30 a.m. Wednesday, 12:30 p.m. on Thursday and Friday, along with a special Championship Sunday edition at 5 p.m.

The following week, SEC Now will have live SEC Men’s Tournament programming from Cigar City, as host Dari Nowkhah and analysts Pat Bradley and Daymeon Fishback provide pre-game, halftime and post-game coverage on SEC Network throughout the tournament. The trio will team up for SEC Now beginning at 8 p.m. Wednesday and 11:30 a.m. on Thursday and Friday. Jimmy Dykes will also contribute to the show in the early rounds of the tournament.

Additional Programming and Coverage Highlights

  • The Paul Finebaum Show: Finebaum will be live throughout the week, covering the latest from the SEC Women’s and Men’s Basketball Tournaments on SEC Network and ESPN Radio. When there are live games on SEC Network, The Paul Finebaum Show will air on ESPN Radio and/or SEC Network+.
  • SEC Inside: SEC Network will air two special SEC Tournament recaps to wrap up the action from the semifinals and finals in Nashville and Tampa Bay. SEC Inside: SEC Women’s Tournament airs at 7 p.m. on Tuesday, March 8 and SEC Inside: SEC Men’s Tournament follows the next week at 10 p.m. on Tuesday, March 15.
  • SEC Now: Selection Specials: SEC Now: Basketball Selection Special is set for Sunday, March 13 at 9 p.m. from SEC Network’s Charlotte studios. Peter Burns and Alyssa Lang will be joined by analysts Patric Young and Andraya Carter to react to team watch parties and interviews from the SEC squads selected for postseason play.
Question Mid's via Reebok for use by 360 Magazine

Retrofuture Cleveland All-Star Experience

Reebok has confirmed its return to all-star February 18-19, where the brand will offer Cleveland 2022 attendees an immersive retrofuture “Bok Door” experience showcasing the upcoming Question Mid 25th Anniversary and brand new Instapump Fury Zone. The RSVP-only event takes place in downtown Cleveland and will welcome Reebok friends like Myles Garrett, Dee Brown, Allen Iverson, Shaquille O’Neal, and more, over the weekend.

Showing just a few weeks after the launch of its new “Life is Not a Spectator Sport” campaign, Reeboks’ 2022 all-star experience will pull attendees into a sneaker-culture “time machine” exploring the brand’s heritage and future.

“Pump, Question, Fury—Reebok is legendary in basketball and sneakers, so I’m happy to work with the brand in telling its story in Cleveland,” commented all-pro football player and Reebok partner, Myles Garrett. “This is a big weekend for the city. I hope to see tons of fans and friends at the festivities, and look forward to hanging with the Reebok community, playing games, showing some cool new shoes, and just having a good time.”

The activation will first take guests back to the 90s vintage sneaker store scene, highlighting Reebok’s basketball heritage through Allen Iverson’s iconic Question Mid and the upcoming Question Mid 25th Anniversary, a silver iteration dropping February 17th. This 25th “Silver Anniversary “Question Mid marks the final installment of a year-long celebration of Iverson’s prolific ’96 rookie season and his first signature Reebok shoe–one that has forever changed sneaker history and basketball culture. 

Visitors will then be catapulted decades into the future through the “Bok Door” and a transformative space mixing iconic Reebok basketball moments and technologies. These elements and storylines will come together to present the all-new Instapump Fury Zone—dropping February 19th—that offers a modern interpretation of Instapump Fury design language, paired with Pump technology, and built for the modern-day blacktop with style and comfort all-in-one. In this futuristic space, guests will enjoy Reebok hoops-inspired activities, video games, exclusive custom gear, and appearances by brand partners.

About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer, and distributor of fitness and lifestyle footwear, apparel, and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies, and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit—whether it’s functional training, running, combat training, walking, dance, yoga, or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.