Posts tagged with "Basketball"

Allen Iverson Reebok expansion via 360 MAGAZINE.

ALLEN IVERSON × AUTHENTIC

Authentic Brands Group (Authentic), a global brand owner, development and entertainment platform, today announced that it has partnered with Allen Iverson to further develop his brand. Through the partnership, Authentic will focus on growing Iverson’s entertainment business, securing new endorsements and strategic partnerships, as well as consumer products that are as electrifying and original as the man himself.

Early in his career, Iverson’s outspoken nature and winning mentality earned him the nickname “The Answer,” which became the foundation for his longstanding relationship with Reebok. Through Reebok, which it acquired in February 2022, Authentic has an inherent link to Iverson who is in the 26th year of his lifetime partnership with the brand. “Authentic and I share a commitment to being number one and accepting nothing less,” said Iverson.

“Our shared values and their relentless drive to disrupt the branding industry make Authentic the ideal partner to take my brand to the next level.” Iverson is one of the most celebrated and sought-after athletes in the world. His confidence, original style and impact on the game have cemented his everlasting influence on culture. Iverson’s position as a style icon will serve as a building block to expand his brand in partnership with Authentic.

Authentic has a proven track record of building and elevating the long-term value of iconic athletes, personalities and brands. With Iverson, it will take a similar approach by tapping into the power of his global influence to galvanize his personal brand.

“Allen is a Hall of Famer and one of the most recognizable basketball players of all time,” said Marc Rosen, President, Entertainment, Authentic. “A trailblazer both on and off the court, Allen paved the way for professional athletes today and we see significant opportunities to build on that success.”

Spanning 14 seasons and seven All-NBA teams, Iverson had a long-term tenure with the NBA. He is regarded as one of the best scorers in NBA history, is an 11-time NBA allstar, won Most Valuable Player in 2001 and was inducted into the Naismith Memorial Basketball Hall of Fame in 2016.

Reebok three colorway via 360 MAGAZINE.

REEBOK THREE-COLORWAY

Reebok has revealed a three-colorway BB 4000 II “Changing of the Guard” ($90) pack, utilizing its newest heritage court shoe to celebrate the brand’s unique basketball heritage alongside icons Shaquille O’Neal and Allen Iverson

“Changing of the Guard” delivers BB 4000 II in three honorary colorways:

  • White/Black/Blue (IG9953): Celebrating Reebok’s iconic “Shaq Attaq” basketball sneaker issued for Shaquille O’Neal and his rookie debut with Orlando in 1992. 
  • Grey/Navy/White (IG9952): Remembering Allen Iverson’s alma matter, where it all began. 
  • Red/Blue/White (IG9951): Paying homage to “A.I.”’s legendary pro career in Philly via their indistinguishable team colors.

Product imagery alongside vintage-inspired lifestyle photography directed by artist Cam Hicks.

This past fall, Reebok revived its BB 4000 II, a transcendent lifestyle basketball sneaker introduced in the late ‘80s as part of the brand’s disruptive “BB”  footwear range, which – through its irreverent product designs and campaigns – would inject new energy into basketball culture, helping to bridge the gap between hardwood and concrete in that era. Fitting for any modern wardrobe or lifestyle, the renewed BB 4000 II brings subtle value adds and an elevated construction to the highly-wearable silhouette at an accessible price point. Key design elements include premium leather overlays across the upper, Reebok side-stripe and cross-check branding, a unique split Union Jack tongue logo nodding 80’s brand heritage, an EVA rubber midsole, and a durable outsole featuring classic basketball tooling. 

Reebok’s BB 4000 II “Changing of the Guard” collection is available from Reebok.com and Journeys beginning December 22, with pairs landing at Snipes, among other select retailers in January.

WNBA × New Era hats released at LIDS via 360 MAGAZINE.

LIDS: WNBA × NEW ERA

Lids is releasing an exclusive collection of WNBA New Era hats.  

Unlike typical WNBA hats, this is the first time that New Era has designed fitted, team-specific WNBA headwear. Even beyond that, no other hat brand has released a fashion colorway specific for WNBA teams. Lids, through its Lids Hat Drop ecommerce and in-store platforms, is the first retailer to release a hat of this kind, with retro logos and side patches from previous years. Inspired by the nostalgic look of the women’s sports apparel industry, this first-of-its-kind collection is a nod to the first 8 WNBA teams that started in the inaugural season.  

Since Lids’ founding in 1993, the brand has quickly expanded, to date there are over 1,500 Lids stores throughout North America, Europe, and Australia. Lids continues to be the world’s largest retailer specializing in the sale of officially licensed, branded, and fashion headwear, with over 30 million hats sold annually. 

In collaboration with Made for the W, the collection will be sold online exclusively on LidsHatDrop.com exclusive and will only be available in-store at the recently opened Lids Hat Drop store in Jamaica, Queens, NY. Following the success of the Lids Hat Drop e-commerce platform, which launched earlier this year, the new Lids Hat Drop store operates similarly to its e-commerce counterpart with exclusive and limited-edition drops every Friday at 11AM EST.

The collection retails for $49.99

CONCEPTS x Reebok via 360 MAGAZINE.

CONCEPTS × Reebok

Reebok and Boston-based sneaker-streetwear boutique Concepts confirmed the release of their collaborative Question Mid paying homage to Allen Iverson’s ’96 draft class, his first signature shoe, and the opening of Concepts’ first store that same year. The Concepts x Reebok Question Mid ($170, GZ6151) is available October 21 exclusively from Concepts before its wider global release on October 22 from Reebok.com and select fashion retailers.

With Iverson taking the lead, the ’96 draft class proved to be one of the league’s best of all time, stacked with top-tier talent, many of whom would go on to become hoop legends in their own right. That same year, Concepts would open its doors for the first time, bringing together within a unique retail experience the worlds of street, skate, and fashion.

“Having partnered with Reebok in the past, it’s a full circle moment, but also the biggest to date in our storied history,” commented Concepts founder and CEO, Tarek Hassan. “The significance of the Question model goes beyond design. Both Iverson and Reebok took a chance on one another, and Concepts has never taken the easy route.”

The Concepts x Reebok Question Mid leverages a bold, multi-color execution to honor the decorated class of ’96 and the start of culture-shaping story arches for both Concepts and Iverson.

Shipping within special packaging that tributes a favorite Concepts’ vintage ad, key design elements making up the shoe include an OG red toe box, a mixed materials (leather, synthetic, textile) upper, a custom “Have You Seen Him” sock liner, asymmetrical “9” (left) and “6” (right) graphics on the heel, Concepts x Reebok logo lockup at the Achilles, and an OG ice-rubber outsole shielding an asymmetrical interlocking Concepts logo.

While the design dives deep into Iverson as a rookie and his outstanding draft class, the hidden – or not so hidden – meaning is that it’s unapologetically loud, a nod to AI’s style,” continued Hassan. “We couldn’t collaborate on Question without inserting some aspect of how impactful he was off the court. We favored the risk taker, so it’s not for the faint of heart.”

Product imagery alongside campaign content (stills and video) featuring A.I. and captured

The CONCEPTS x Reebok Question Mid ($170, GZ6151) is available in unisex sizing beginning October 21 exclusively from CONCEPTS before its wider global release on October 22 from Reebok.com and select fashion retailers.

Photo: Gary Land

Shaq Reebok via 360 MAGAZINE

Reebok – Shaq Attaq

Reebok’s “Shaq Attaq” Celebrates 30 Years, Available September 23

As Reebok continues to highlight its vast basketball archive through the likes of Allen Iverson’s Question and Answer lines, the disruptive Hurrikaze and Hurrikaze II, Dee Brown’s Pump Omni Zone II, and more, today the global sportswear brand has confirmed a September 23 return for Shaquille O’Neal’s coveted “Shaq Attaq” ($170/GX3881) sneaker, 30 years after its initial release.

Issued in ’92 for the larger-than-life rookie star, “Shaq Attaq” – created by former Reebok designer Judy Close – became Shaq’s first signature shoe. Combining new “Shaq” branding elements with innovative Reebok technologies like a custom-fit Pump bladder and carbon fiber footplate, the design put on display Reebok’s disruptive approach to performance footwear. Most importantly, the shoe provided Shaq with best-in-class comfort and stability on court as he tore down countless rims, backboards, and records.

On its 30th birthday, the shoe returns in near-1992 form, offering premium OG features including the combined Pump-lace closure, carbon fiber footplate, midsole-integrated crosscheck and side stripe, anodized synthetic collar, and Shaq ‘Dunkman’ branding at the tongue-back and heel.

Reebok new Allen Iverson in more colors via 360 MAGAZINE

Reebok Answers to No One

Reebok has confirmed a September 1 release for its Question Mid “Answer to No One” ($160, GW8858), a clean and contemporary color-up on Allen Iverson’s iconic basketball sneaker.

Arriving alongside a matching retro apparel collection, this take on Iverson’s first signature shoe offers multicolor detailing across a chalk upper, a custom graphic sock-liner, classic “Q” and “3” heel logos, and other flavorful hits atop a chalk midsole and glass blue tinted outsole. Apparel includes a Vector Fleece Hoodie (HG2578, $70), Vector Fleece Joggers (HM5913, $60), and two graphic tee variations (HL0077HL0076, $30).

Product imagery can be found HERE.

Reebok’s “Answer to No One” Question Mid and apparel pack are available beginning September 1 exclusively from Reebok.com.

Reebok AI comes in various colors announced via 360 MAGAZINE
Reebok Question Mid "Blue Toe" product imagery via Reebok for use by 360 Magazine

Reebok – Question Mid “Blue Toe”

 Reebok has officially announced an August 19 return for its historic Question Mid “Blue Toe” ($50-$160), a noteworthy colorway of Allen Iverson’s first signature basketball shoe introduced during his standout ’96-’97 rookie season. 

Reebok’s original Question Mid would arrive in 1996 at the heart of a basketball footwear revolution, but the brand’s pitch to a young and hopeful Allen Iverson was about much more than a sneaker – it was about their commitment to “A.I.”

“It was a dream come true,” recalled Iverson. “It was close to the same feeling of when you get drafted. Only a certain amount of people have their own signature shoe; that really means you’re special.”

Question Mid has since established itself as one of sneaker history’s most meaningful silhouettes, a representation of Reebok basketball heritage, and a model of sport culture’s greatest legacy.

Succeeding its “OG” predecessor that season, Question Mid “Blue Toe” took center stage on a March night in ’97 as Philly’s highlight-reel rookie point guard, Allen Iverson – wearing the shoe – famously “crossed up“ one of basketball’s greatest players. A symbol of Iverson’s fearless athleticism, that historic moment lives on in the soles of an iconic sneaker.

25 years later, Question Mid “Blue Toe” returns packed with original design elements including a tumbled leather upper, blue pearlized leather toe box, ice rubber outsole, ghillie lacing system, embroidered Vector logos, iconic “Q” heel logo, and a custom rookie Iverson sock liner arriving in OG-inspired Question packaging.

Reebok’s Question Mid “Blue Toe” returns globally August 19 in full-family sizing (Adults/GX0227/$160​, Juniors/GY8820​/$100, Kids/GY8824/$75​, Infants/GY8825/$50) from Reebok.com/US/BasketballFoot LockerChamps SportsHibbett, and other select retailers. Reebok UNLOCKED members will receive one-day early access on August 18, while sneaker boutique Packer is slated to release a limited number of pairs in-store and online August 12.

Reebok Question Mid "Blue Toe" product imagery via Reebok for use by 360 Magazine
Reebok Question Mid "Blue Toe" product imagery via Reebok for use by 360 Magazine
Reebok Question Mid "Blue Toe" product imagery via Reebok for use by 360 Magazine
Reebok "Heritage" releases on July 14 via Reebok for use by 360 MAGAZINE

REEBOK – HERITAGE

 Reebok today has confirmed a July 14 release for its Pump Omni Zone II “Heritage” ($160, HR0035) via Reebok and select retailers.

Made famous in the early ‘90s by Boston guard and longtime brand athlete Dee Brown, upon its release Reebok’s Pump Omni Zone II sneaker and custom-fit Pump technology launched an industry-wide innovation race that forever changed the trajectory of sneaker history.

30 years later, on the heels of multiple anniversary releases, OG bring backs, and new color stories, Pump Omni Zone II “Heritage” celebrates Reebok. Made up in classic chalk, Vector red, and Vector blue brand colors, the model offers a clean, archival Reebok aesthetic with retro basketball and innovation at its core.

Reebok’s Pump Omni Zone II “Heritage” ($160, HR0035) is available beginning July 14 from Reebok and select retailers.

More on Dee Brown and the rise of Pump: On February 9, 1991, Boston rookie point guard Dee Brown stepped onto the hardwood in front of a buzzing dunk contest crowd. Sizing up the rim, he set the ball on the playing surface, reached down with both hands and primed the “Pumps” on his Pump Omni Zone II sneakers, turning his head up to the crowd with a grin as he locked in his custom fit and prepared for takeoff. That night, Reebok’s “Pump” technology became a cultural phenomenon, as Brown became only the second rookie in dunk contest history to win the elusive title. A few years earlier, in the late ‘80s, Pump” was introduced on “The Pump” basketball shoe by the “Reebok Advanced Concepts” (RAC) team, marking the brand’s true foray onto the hardwood. “Pump” was the first tech of its kind, integrating within the shoe an inflatable chamber that enabled wearers to create their own custom fit. With the help of  Dee Brown on that historic night in 1991, “Pump” gained international allure and quickly became the go-to sneaker for pro athletes everywhere.

*Lifestyle photos (shot by Connor Thompson @connorthacreator)

NBA Draft – Benn Mathurin

Tonight, all eyes are on the Barclays Center in Brooklyn, New York for the 2022 NBA Draft

In case you are working on any NBA Draft red carpet or general fashion round-ups, I wanted to share a few images of top draft pick, Benn Mathurin, from the NBA Draft red carpet for potential inclusion. 

Benn on his partnership with AXE: 

“My teammates depend on me to be my best self on the court and I am always looking for that extra edge against my competition no matter how small it could mean the difference between winning and losing. AXE helps me to feel, look and smell fresh which gives me the confidence boost to take on any challenge. The fresher I feel the better I play!

Going into this new chapter of my basketball career, I’m excited to have partners like AXE supporting me. Here’s to my new chapter. “