Posts tagged with "Basketball"

Big Sean Detroit Pistons annpuncement illustration by Kaelen Felix for 360 MAGAZINE

BIG SEAN × DETROIT PISTONS

The Detroit Pistons announced hip-hop icon and Detroit-native Big Sean will become the organization’s Creative Director of Innovation. In this role, Big Sean will provide creative counsel and strategic guidance on a variety of Pistons off-the-court initiatives, including team merchandise design, in-game experience, co-branded community, and social responsibility activation, and more.

To kick off the partnership, Big Sean has added his Don Life logo to the Pistons practice jersey. Photos of the jerseys are attached.

“Sean is an accomplished artist, philanthropist and entrepreneur. Having spent time with him and his family I know how deeply he cares about the city of Detroit,” said Pistons Owner Tom Gores. “We share a common desire to use the power of sports and entertainment to improve our community and make a positive impact on people’s lives. I’m excited to see what we can do working together.”

Central to the partnership, the Pistons and the Sean Anderson Foundation will work together and engage Detroiters through future community initiatives and programming. The six-time Grammy nominee will also curate music for Pistons in-game entertainment, including halftime performances and DJ playlists. Additionally, Big Sean will participate in creative sessions and spearhead collaborations with the Pistons design team to launch custom merchandise line extensions.

“It’s a dream come true and a real honor to get to work with the iconic Detroit Pistons,” said Big Sean. “I grew up in the city, which naturally made me a fan of the Bad Boys. I would later have a Grant Hill poster on my wall and then, against all odds, would watch the ’04 Pistons go on to win the Championship, inspiring the whole city of Detroit. I look forward to creatively finding new ways to contribute to their legacy and continue their dedication to the community through sports, art, and, of course, music.”

Detroit Pistons Chief Business Officer Mike Zavodsky lauded the addition of Big Sean and sees the partnership as a natural fit for the Pistons and their newly launched D-Up brand campaign.

“Big Sean embodies everything the Pistons organization and our D-Up campaign is about – creativity, hard work, and the people of Detroit,” said Zavodsky. “Big Sean and the Pistons are both a part of the fabric of Detroit, and we look forward to this partnership reflecting the culture of the city we both call home.”

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Sports by Allison Christensen for 360 Magazine

Super Bowl STEM Activities

With millions of families tuning into Super Bowl LV to see if Tom Brady will win another championship, there is also a great opportunity to introduce some fun activities that will keep kids learning and active.

Youth sports and learning experts at Skyhawks Sports Academy and STEM Sports® recommend two fun activities to get children learning and active for Super Bowl weekend. The activities are easy to learn and use objects found in most households. Bonus–there may or may not be a STEM education hidden in these activities, so it is a win-win.

  • Farthest Football Throw: We all know a key skill for a quarterback is to throw the football accurately and for distance, but even the pros fall short or overthrow the ball. So, grab a football and measuring tape and start a fun competition to see which family member can throw the ball the farthest. Have each person try it 3 times and record the results. This activity will also teach your children math skills as they calculate the distance between the farthest and the shortest throws.
  • Glove Grip Test: Notice how many football players wear gloves during the game? It’s not because they’re cold, it’s because the gloves give them a better grip while catching and passing the ball. To test it out, gather different types of gloves you may find around the house – sports gloves, boxing gloves, leather gloves, mittens, dish cleaning gloves, or even disposable gloves. Try passing the football and catching it from different distances and with different gloves to notice the difference in grip and accuracy when throwing and catching.

With football being such a popular sport, these easy and fun activities provide the perfect opportunity to introduce kids to science and math concepts, as well as get them away from their screens and moving around. Consider spending a commercial break doing one of these activities, or pivoting to any of these activities if things aren’t going well for your team.

For children interested in taking STEM learning to the next level, Skyhawks and STEM Sports® offer in-person and virtual programs using sports as the real-life application to teach science, technology, engineering, and math skills. Skyhawks also offers Flag Football camps for children between the ages of 5 and 12 and in a variety of formats in communities across the country. Current program offerings continue to follow proven COVID-19 protocols per state and local guidelines. Winter programming is currently underway, and more information, schedules, and registration are available on the Skyhawks’ website.

About Skyhawks Sports Academy

Skyhawks Sports Academy is a youth sports camp organization based in Spokane, Washington. Skyhawks was founded in Spokane in 1979 as a soccer program for children to learn sports in a fun, safe and non-competitive environment. Skyhawks currently offers programs in more than 11 different sports including Soccer, Basketball, Flag Football, Baseball, Multi-Sport, Tennis, Mini-Hawk, Lacrosse, Golf, Volleyball, Cheerleading, and Track & Field for children ages 4-14 across North America. The format of our programs includes traditional weeklong summer day camps, year-round after-school programs, sports leagues, and clinics. For more information, visit their website.

About STEM Sports®

STEM Sports® provides turnkey K-8 supplemental curricula that use various sports as the real-life application to teach science, technology, engineering, and math skills in classrooms, after-school programs, and camps. Our double-play combination of physical activity and cognitive thinking provides a comprehensive, inquiry-based educational experience and a solution for crucial STEM literacy for students. As a result, students develop critical thinking, collaboration, creative problem-solving, and leadership skills that can be applied throughout their education and future careers.

Aligned with Next Generation Science Standards (NGSS), Common Core State Standards (CCSS), and National Standards for K-12 Physical Education, our curricula will cultivate and promote participants’ STEM engagement and retention. STEM Sports® provides all of the necessary and relevant sports equipment along with the entire list of supplies called for in the teacher/administer manual and all of the items have a long-lasting shelf life. Learn more on their website.

Football Image for 360 Magazine by Rita Azar

Howard University x WHOOP

Howard University Department of Athletics and WHOOP, the human performance company, have announced a new multi-year deal that names WHOOP the Official Performance Partner of the school. The initial launch of the partnership will bring unparalleled physiological analytics via wearable technology to nearly 150 student-athletes across five programs: Men’s & Women’s Basketball, Football, and Men’s & Women’s Golf for their inaugural season.

“We are extremely excited to partner with WHOOP,” said Howard Director of Athletics Kery Davis. “This will give our department more insight on making decisions during competition, and will create healthy habits for our student-athletes, coaches and staff that last a lifetime.”

WHOOP harnesses critical biometric data to inform student-athletes’ choices around sleep (quality, duration and regularity), workout and non-workout strain (cardiovascular load) and recovery (capacity to adapt to stimulus).

“WHOOP is an invaluable resource in providing actionable feedback to our student-athletes,” said Howard Director of Sports Medicine Lynson Willis. “The technology has been a key step in moving the Sports Medicine Department forward and has already become a real game changer.”

Howard Athletics will have access to an unprecedented amount of insights into their well-being. WHOOP will empower student-athletes to optimize all aspects of human performance, offering in-depth onboarding training and ongoing support remotely to optimize the user experience.

“The best athletes in the world use WHOOP to understand their bodies and this new partnership will help Howard University’s student-athletes take their performance to the next level,” said WHOOP Founder & CEO Will Ahmed. “As the Official Fitness Wearable of both the PGA and LPGA Tours, we are especially proud to support the Men’s & Women’s Golf teams in their first-ever season.”

Howard Athletics WHOOP members will have an exclusive view into their own data for personal analysis and the ability to opt-in to team insights with coaches, colleagues, teammates and training staff.

About Howard Athletics

The Howard University Department of Intercollegiate Athletics sponsors 21 NCAA Division I men and women varsity sports. The programs represent five conferences: The Mid-Eastern Athletic Conference (MEAC), Northeast Conference (NEC), Sun Belt Conference (SBC), Eastern College Athletic Conference (ECAC) and Atlantic Sun (ASUN) Conference.

About WHOOP

WHOOP, the human performance company, provides a membership for 24/7 coaching to improve health. The WHOOP membership comes with free hardware (the new Whoop Strap 3.0), a coaching platform designed to optimize your behavior, and a community of high performers. WHOOP members range from professional athletes and Fortune 500 CEOs to fitness enthusiasts and endurance competitors to executives and military personnel. Studies show WHOOP can positively change behavior, increase sleep, and improve physiological biomarkers. Founded in 2012, WHOOP is based in Boston and has raised more than $200 million in venture capital. Visit www.whoop.com for the latest company news and connect with WHOOP on InstagramTwitterFacebook, and YouTube.

For more information, visit the Bison Athletics website at www.HUBison.com, or WHOOP at www.whoop.com.

Basketball illustrated by Mina Tocalini for 360 MAGAZINE.

NBA Finals 2020 Viewership Drops 50%

The sports world is one of the most affected by the COVID-19 pandemic with many major sports all over the world coming to a complete halt. Even after many leagues returned it was clear that the “new normal” will have a significant effect on the entire sports world. With the pandemic throwing many sporting calendars and seasons in chaos, the makeshift calendars proved detrimental to viewership numbers. According to data presented by Safe Betting Sites, the 2020 NBA Finals recorded a 50% drop in viewership compared to the 2019 Finals.

COVID-19 Positive Tests  Suspended NBA Season “Until Further Notice”

On March 11, 2020, The Utah Jazz were scheduled to play the Oklahoma City Thunder despite the threat of COVID-19 already rising in other parts of the world. This was until The Jazz’s star centre Rudy Gobert of France tested positive for the virus. This prompted the league to cancel the game merely minutes from tip-off. The league subsequently suspended the remainder of the 2019-2020 season until further notice. In June it was then announced that the season will be restarted on July 31st with an improvised schedule taking in consideration teams current position on the standings when play was suspended. It was agreed that seeding games would be played for all teams that finished within six games of a playoff spot when play was halted.

Season Restarted Under “Bubble Conditions”

As part of the plans for a restart, the NBA instituted a strict medical protocol leading up to the restart as well as during the entire playoffs were played. The games were played in controlled venues within Walt Disney World’s ESPN Wide World of Sports Complex in Orlando, Florida which was popularly referred to as “the bubble.” The entire playoffs were played in the bubble with no physical fans in attendance. Many players likened the experience to their days as AAU players before their NBA careers.

The 2020 NBA Finals pitted the Eastern Conference Champions Miami Heat against the Western Conference Champions, LA Lakers. The finals are traditionally played sometime in June but the pandemic forced an almost 4-month delay with Game 1 played on September 30. This delay, as well as the unique atmosphere the bubble brought, were a clear contributor to the significant decline in viewership numbers.

Tumultuous Time In US History Leads To  Decrease In Ratings

The 2020 NBA finals saw an average viewership of 7.5 million viewers. This is a 51% drop compared to the 2019 Finals which recorded an average of 15.14 million viewers. It is also the lowest number of average viewers of any Finals in the last two decades. Expectedly, the 2020 Finals also saw the lowest TV ratings in the last two decades with a rating of 4 compared to 8.8 in 2019.

At around the time of the improvised Playoffs, the US  was going through a tumultuous time in its history in several aspects that also contributed to the decrease in viewers. The COVID-19 pandemic was still ravaging through several states which completely altered many people’s daily routine. The pandemic also meant that sports bars and other venues such as casinos were unavailable and thus the Finals reached far fewer people than in previous years.

The delay in the playoffs also meant that the Finals were staged closer to the critical November 2020 US Presidential elections which meant that people’s focus was dramatically shifted. This combined with the pandemic meant more people were tuning in to news programs rather than sporting events.

Significantly, before and during the NBA’s restart the Black Lives Matter movement was also in full swing as cities around the US protested the infamous death of George Floyd in the hands of police. Another shooting of an African-American man in the city of Milwaukee prompted the Milwaukee Bucks to boycott their playoff game against the Orlando Magic and refused to take to the court. After discussions were held NBA players agreed to play on deciding instead to use their platform to bring awareness to social justice causes. This included wearing NBA jerseys with social justice messages chosen by the player. While the move was commended by many, the polarizing nature of the issue meant that the NBA inevitably lost some viewers who had opposing views.

Donovan Mitchell, BODYARMOR x adidas

Donovan Mitchell is fresh off a five-year, $195 million extension with the Utah Jazz, and now he’s dropping some fresh, new kicks.

The star guard teamed up with BODYARMOR for a collaboration with adidas to create a limited edition version of his D.O.N. Issue #2 sneaker called the adidas D.O.N. Issue #2 x BODYARMOR.

The shoe features a brand new colorway inspired by Mitchell’s favorite BODYARMOR flavor, Tropical Punch.

D.O.N., which stands for “Determination Over Negativity,” is representative of Mitchell’s mindset both on and off the court.

The new shoe features the BOUNCE midsole, which enhances comfort and stability. It is also a higher heel counter, which provides even more containment and support. A webbed lacing system and the soft, breathable mesh upper provide even more lateral support.

The D.O.N. Issue #2 x BODYARMOR will not be available for purchase. Rather, it is available to fans and consumers nationwide through giveaways on BODYARMOR social platforms beginning Tuesday.

There will be just 100 pairs, so those who can get their hands on the shoes will be the envy of sneaker collectors everywhere.

Mitchell was first announced a partner and investor with BODYARMOR Sports Drink in Jan. 2018. He was another premier name added to a list of athlete partners that includes James Harden, Trae Young, Megan Rapinoe, Skylar Diggins-Smith, Kemba Walker, Dustin Johnson, Naomi Osaka, Mike Trout and more.

Mitchell took the league by storm in the 2017-2018 season. He was drafted by the Denver Nuggets with the 13th overall pick in the 2017 draft and was traded to the Utah Jazz the same night.

He won the 2018 Slam Dunk Contest and was named an All-Star during the 2019-2020 season. Through the first three seasons of his career, he is averaging 22.7 points per game, 4.1 rebounds per game and 4 assists per game.

BODYARMOR is now the No. 2 sports drink sold nationwide.

For more information about BODYARMOR, you can click right here. You can also follow them on Facebook, Instagram and Twitter.

You can also follow Donovan Mitchell on Facebook, Instagram and Twitter.

PUMA Clyde All-Pro

PUMA announced the newest addition to the Clyde Franchise Monday with its brand new Clyde All-Pro, a basketball silhouette taking style and performance to the next level.

The Clyde Franchise is inspired by shoes worn by Walt “Clyde” Frazier on the basketball court in the 1970s but with a twist: they have all of the technology and performance of today.

The shoe is perfect for on-court training and has ProFoam+ for stability and cushioning. It also uses Matryx material, which is lightweight and durable, for support.

Three styles will be available throughout November.

First is the Clyde All-Pro, which comes in two colorways, PUMA White-Blue Atoll and PUMA White-PUMA Black. It has a Pebax drop in the heel with a ProFoam+ midsole and a Matryx engineered knit providing enhanced stability, breathability and support. It will retail for $130 and will be available on PUMA’s website, PUMA’s NYC Store and select retailers Nov. 11.

Next, the Clyde All-Pro Elf, a colorway that lets you wear a classic Christmas movie on your feet. Between the iconic colors of the film and the maple syrup, spaghetti and elf hat on the heels, the movie is brought to the life and the pavement. The collaboration will cross over to other PUMA products, including footwear and apparel. The Clyde All-Pro Elf will start at $130 and will be available at Dick’s Sporting Goods, PUMA’s website and at the PUMA NYC store beginning Nov. 19.

Finally, the Clyde All-Pro Kuzma Mid is designed by Kyle Kuzma and Rhuigi Villaseñor, the founder of Rhude. It combines vintage-inspired colors and performance tooling. The shoe can be used on the streets or the courts and have Kuzma’s logo in the sock liner. It will retail for $150 and will be available Nov. 27 on PUMA’s website, the PUMA NYC Store, at select retailers and during Foot Locker’s “12 Days of Greatness.”

For more information, you can click right here.

Sportsbooks favor LeBron and the Lakers to go back-to-back

The Los Angeles Lakers ended their decade-long wait for a 17th NBA Championship in October and with LeBron James and Anthony Davis set for another year in LA, they are favorites with the bookmakers to win another title in 2021.

Frank Vogel’s team is priced at +350 to surpass the record of 17 chips which they share with the Boston Celtics. The Celtics fell to the Miami Heat in the Eastern Conference Finals this year, but could certainly go one better next time around.

Boston is +1400 with Bet365 to win their 18th championship which, considering there are some +800 numbers out there, might be considered very generous odds.

But as far as the biggest challenger to the Lakers is concerned, they can look a bit closer to home at the Los Angeles Clippers. It remains to be seen what happens to their roster with Ty Lue taking over the reins as coach, but Kawhi Leonard and Paul George are expected to stay put.

The Clippers, who at various points during last season were favorites for the title, are +550 to make up for what was ultimately a disappointing 2019-20 campaign.

Fans of the Milwaukee Bucks were also underwhelmed with how things panned out despite another MVP season for Giannis Antetokounmpo. A 4-1 series defeat by Miami in the Conference Semifinals was not in the script, and with one year left on the Greek Freak’s contract, the Bucks are a best price of +650 to triumph 50 years on from their one and only championship win.

Injuries to Steph Curry and Klay Thompson, coupled with the departure of Kevin Durant, meant that the Golden State Warriors took a year off from title contention but they are +800 to come back firing next season with what would be their fourth chip under coach Steve Kerr.

Golden State has the second overall pick in the upcoming NBA Draft, and whether they grab a highly-rated rookie or trade it away in a win-now move, they are a force to be reckoned with in 2020-21.

Another team many anticipate great things from is the Brooklyn Nets, who the sportsbooks seem to be having a tough time pricing up. Some betting sites have them at +600, but others have gone as big as +1200 which is surely too big for a roster that boasts two former NBA All-Star Game MVPs in the shape of Durant and Kyrie Irving.

The Nets were swept by the Toronto Raptors in the first round of the playoffs last time out, but the plan was always for 2020-21 to be the year in which they make a proper run at it.

Not many predicted that Miami would make it all the way to the finals and come close to denying their former star, James, but a heroic team effort led by Jimmy Butler saw them completely surpass expectations. Repeating that is a tall order, but +1600 is a more than fair price.

At +2000 is the Toronto Raptors, while the Denver Nuggets can be snapped up at +2500 and the Dallas Mavericks are +2800 if you shop around. Each of those teams has plenty of potential and star power – it’s just a case of putting it all together.

It’s surprising to see the Houston Rockets as big as +3000, and likewise the Philadelphia 76ers at +4000, but in such a competitive league, they are perhaps a bit off the pace.

The campaign will begin in late December at the earliest, and the regular season may be shortened so that the normal October-June timeframe can be in-play for 2021-22.

LaMelo Ball illustration by Kaelen Felix for 360 magazine

LaMelo Ball Joins PUMA

By Justin Lyons

LaMelo Ball, top 2020 NBA Draft prospect and younger brother of New Orleans Pelicans point guard Lonzo Ball, signed with the sports company PUMA for a long-term sponsorship deal.

Ball said he’s excited to join the PUMA family as he kicks off his basketball career.

“I believe the brand is the perfect partner for me because PUMA will allow me to just be myself. I want to be 100-percent authentic whether that’s playing basketball or showing off my personal style, and that’s what I want to do with PUMA,” Ball said.

The 6-foot-7-inch guard with elite passing skills opted out of college basketball in favor of professional contracts in Lithuania and Australia.

Adam Petrick, the global director of brand and marketing at PUMA, said Ball is a natural fit for PUMA because of his personal style and his “physical gifts and dynamic play on the court.”

“We are thrilled to add him to our roster of talented athletes, and at just 19 years old, we can’t wait to see his impact on the broader culture surrounding basketball,” Petrick said.

The first collaboration between the young phenom and PUMA will come in the form of a PUMA x LaMelo Ball T-shirt and hoodie set. The set will release Nov. 18, the same day as the 2020 NBA Draft where Ball is expected to go in the top five.

PUMA also intends to blur lines between sports, culture, music and fashion with its approach to the collaboration with Ball, which will likely be seen in the form of shirts, shoes and other apparel.

The partnership will follow PUMA’s “Not From Here” concept, something Ball cooked up himself to represent his unique attitude.

“I don’t know what normal is. I personally chose a different path to achieve my success because that defines who I am,” Ball said. “I know some people think I am mysterious or ‘not from here,’ and I might have to agree. I am someone who likes to be different and consider myself to be one of one. That’s the message I want to share in my upcoming projects with PUMA.”

Ball and PUMA will also join forces to host basketball camps, clothing donations, court refurbishments and more to support programs that encourage young athletes stay active.

With names like RJ Barrett, Kyle Kuzma and Deandre Ayton highlighting the list, Ball is the latest in a line of young talent to join PUMA.

In Ball’s 2019-2020 season as a member of the Illawarra Hawks, he played just 12 games before injuring himself during practice and deciding to leave for the NBA Draft. He averaged 17 points, 6.8 assists and 7.6 rebounds per game.

The Minnesota Timberwolves have the first overall pick in the 2020 NBA Draft after winning the NBA Draft Lottery. The Timberwolves had a 14% chance at landing the first pick, tied for the best odds with the Cleveland Cavaliers and the Golden State Warriors, the team holding the worst record in the league.

With the Timberwolves trading for star guard D’Angelo Russell last season, mock drafts appear to have Minnesota targeting Anthony Edwards, the wing player out of Georgia.

Without a consensus first pick, there is also speculation that Minnesota could trade out of the first pick, opening an opportunity for a team looking for a point guard with passing abilities like Ball’s.

It all remains to be seen the night of the Draft Nov. 18, where one thing is for sure: LaMelo Ball’s name will be called.

Kaelen Felix Illustrated a Basketball Article for 360 MAGAZINE

Lakers Win 2020 NBA Finals

By Justin Lyons

The Los Angeles Lakers topped the Miami Heat Sunday night by a score of 106 to 93 to win the 2020 NBA Finals.

LeBron James recorded a triple-double, dropping 28 points with 14 rebounds and ten assists, en route to his fourth career NBA title. It is his first with the Lakers, who are now tied with the Boston Celtics for the most championships as a franchise with 17 wins.

Though ratings for NBA Finals games were lower than in previous years, this brings closure to a successfully executed bubble from Commissioner Adam Silver. With players spending months quarantined in Orlando and no fans in attendance, the NBA was still able to complete its season despite a pandemic and a boycott for social justice.

James was awarded the The Bill Russell NBA Finals Most Valuable Player Award for the fourth time in his career, but basketball’s king had some help from his royal attendants. Anthony Davis scored 19 points and had 15 rebounds while the 34-year-old Rajon Rondo had arguably his best game in the bubble making eight of his 11 shots and scoring 19 points.

This obviously strengthens James’ argument as the greatest basketball player in history. Michael Jordan won six NBA titles and six NBA Finals MVP Awards, but with James on the books for two more years with the Lakers and Davis for another year and potentially more, the Lakers will look to compete in and lengthen the “LeBron James era.”

While accepting the Finals MVP Award, James said, “We just want our respect. Rob wants his respect. Coach Vogel wants his respect. Our organization wants their respect. Laker Nation wants their respect. And I want my damn respect, too.”

Well, if the perspective of fans and journalists means anything to James, it seems as though levels of respect towards him rose last night.

James hugged Davis while holding the MVP trophy and thanked Davis in his speech.

James called working with Davis “easy,” saying, “We want the best from each other every single day, both on and off the floor. To be able to put him where he is today, that means so much to me, and the fact that he trusts me means even more.”

Finally, he spoke about the NBA’s impact on social change while in the bubble.

“You hear Golden State always use the phrase ‘strength in numbers,’ and that’s exactly what it was. As the NBA, the NBPA, all of our players, everybody had a voice on what’s going on in America. We know we all want to see better days, and when we leave here we know we’ve got to continue to push that,” James said.

The loss in the finals comes in heart-breaking fashion for the Miami Heat, as three of their stars played most of the series at less than full health. Jimmy Butler, Goran Dragic and Bam Adebayo all faced injuries at some point in the Finals.

There are positives for the Heat, as Butler cemented himself as a player teams vying for a championship will want. Luckily for the Heat, Butler has three more years left in his deal with Miami.

20-year-old rookie Tyler Herro also garnered national attention with his offensive ability. He put an exclamation point on his playoff performance with 37 points in the fourth game of the Eastern Conference Finals.

There is no official opening date scheduled for the next basketball season, but Adam Silver said it is likely to begin in 2021.

NBA’s Chris Brickley × Lids collaborate

Highly sought-after NBA skills trainer Chris Brickley has partnered with Lids, the leading sports retailer announced today. This fall, Lids will unveil new Chris Brickley customizations available at all retail locations with Lids Custom. The duo is also working on a new custom hat design with Brickley’s streetwear brand Color Blind as well as a series of branded content, both set to be released later this year.

“Growing up, it meant a lot when I was able to walk into Lids with my Dad and get a hat,” said Brickley. “Years later, to be partners with Lids is a dream come true.”

With over 60 NBA players as clients including eight of the last 11 NBA MVPs, 10 of the last 12 NBA scoring champions, and 29 NBA All-Stars as well as a loyal online following, Brickley has carved out a niche as an influencer at the intersection of sports, fashion, music, and lifestyle. A hat enthusiast since he was a kid, Brickley started channeling his positive energy into streetwear in 2016 when he launched Color Blind. The apparel line promotes racial inclusivity and has become a streetwear mainstay amongst athletes and celebrities alike.

“Chris Brickley is one of the most well-connected and trusted figures in the NBA circle,” said Lawrence Berger, Chairman of FanzzLids Holdings. “His visibility and influence in basketball and streetwear are unmatched. We’re excited to partner with Chris and share his passion for basketball culture with his fans and our customers through his customizations and hat design.”

Brickley is the first athlete trainer to be signed as an ambassador to Lids. His announcement comes on the heels of Lids’ partnership with Pro Bowl running back Melvin Gordon who is the first NFL player to formally team up with the brand. Additionally, best-selling musician and social justice activist Meek Mill joined Lids as a part co-owner last year. The two have since debuted limited-edition and exclusive to Lids ‘DreamChasers’ headwear collections with a new colorway set to launch later this year.

Lids is the largest retailer of hats in North America, with over 28 million sold per year across their 1,200 locations. Beyond hats, Lids is the largest brick and mortar retailer of licensed sports product in North America and has a fast-growing non-sports branded business.

About Lids:

Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the United States, Canada and Puerto Rico through over 1,200 retail locations. Indianapolis-based Lids Sports Group carries officially-licensed and branded gear aimed at empowering customers to represent their unique and individual style, team, passion and fun. Lids Sports Group operates stores under the Lids, Locker Room by Lids, Fanzz, Yankees Clubhouse Shops, Dodgers Clubhouse, Cardinals Clubhouse, and numerous other nameplates. Lids also has locations within select Macy’s department stores nationwide. To find a retail location near you visit blog.lids.com or join the #LidsLoyal on Instagram (@lids), Facebook (@lids), Twitter (@lids), or LinkedIn.